Tag: web designing services

7 Ways a Custom Website Designer Can Help Your Business Grow
Paying for a templated website and throwing your company name on it might seem like the easier and cheaper option, but it’s certainly not the smarter choice. A website that doesn’t benefit your business is a waste of money.

In fact, 38 percent of website users will leave if a website is unattractive. Meanwhile, 39 percent will stop engaging if a website takes too long to load.

Instead of wasting your money, stand out from the crowd with custom web development. Want to learn more? Keep reading to discover what is a custom web design and the seven benefits of custom web development.

What is Custom Website Design?

Custom website design can be defined as a process whereby a web designer creates a unique website design specifically for a particular client or business. In most cases, custom website design is created to meet the specific needs and requirements of the client, which may be different from those of other businesses. Custom website design services may also include the incorporation of specific features that are not typically found on other websites.

How can a Custom Website Design help your business?

Custom website design is important for businesses in 2022 for a number of reasons. It can make your site more user-friendly, increase your brand awareness, and improve your search engine ranking. A custom website can also help you attract new customers and keep existing ones coming back for more. With so many businesses online, it is important to have a website that is unique and eye-catching. Custom website design can help you create a website that is truly unique and will grab attention.
1. User-Friendly: One of the most important ways a custom website can help your business is by making it more user-friendly. A well-designed website will be easy to navigate and understand, and users will be able to find what they’re looking for quickly and easily. This can help improve your conversion rates, as users are more likely to purchase from a site that’s easy to use.
2. Increased Brand Awareness: A custom website can also help increase your brand awareness. A well-designed site will reflect your company’s values and give users a positive impression of your business. This can lead to more traffic and higher conversion rates.
3. Improved Search Engine Ranking: More than 50 percent of website traffic comes through a search engine such as Google. A custom website can also improve your search engine ranking. Search engines take into account the design of your site when determining where to rank it in search results. If your site is well-designed and easy to use, it’s more likely to rank higher in search results, which can lead to more traffic and customers.
4. Attract New Customers: A custom website can also help you attract new customers. A well-designed site will make it easy for users to find your business and learn more about what you offer. This can lead to more sales and repeat business.
5. Keep Existing Customers: A custom website can also help you keep existing customers coming back for more. If your site is easy to use and provides valuable information, customers are likely to return to it. This can lead to more sales and repeat business.
6. Boost your Brand: A professional web design company can create a unique website that reflects your brand and helps you stand out from the competition. In addition, a custom website can be designed to appeal to your target audience and provide them with the information they need. With so many benefits, it’s no wonder that more and more businesses are investing in custom web design. If you’re looking to boost your brand, custom web design is a great place to start.
7. Easy to Navigate: A custom website design can help you create a website that is easy to navigate and use. With so many website options out there, it is important to have a website that is easy to use and navigate. Custom website design can help you create a website that is easy to use and navigate, making it more likely that people will stay on your website and use it.
Get Tailored Web Design That Matches Your Brand

Designing a website is not just about putting your company’s name and contact information online. It’s about creating an experience that reflects your brand and engages your customers. That’s why it’s important to work with a web design company that understands your business and can create a custom solution that meets your needs. Look for a company that offers a variety of services, including website development, graphic design, and digital marketing. With the right partner, you can create a website that truly reflects your brand and helps you reach your target audience.

A website design company in India like INFOCRATS can help you create a custom website that is tailored to your specific needs and requirements. By working closely with you, they will be able to understand your vision and create a website that reflects your brand and identity. In addition, a custom website will be designed to meet the unique needs of your target audience, ensuring more business success.
September 23, 2022
Accentuate Your Business with Excellent UX

There is no secret if you want to be successful in your business. You always have to provide your customers and clients with a good user experience. Sometimes, you fail to realize that it’s not enough to provide great customer service in person or over the call. Many of your clients or prospects will go through your business online first, so every element of your company’s website should be excellent if you want to offer a fantastic user experience to your new visitors.

The value of UX is often ignored by companies because they give priority to their advertising campaigns and sales. In fact, a better UX design of your website paves the way for better business. According to the data gathered by Adobe, the market share of creative design firms is 1.5 times higher and companies that are focusing on design and usability have surpassed their performance by 215%. These striking stats are enough to rush for a great UX design.

UX is different for everyone but the foremost thing to keep in mind when designing a website is that though you have designed the product, you might not be a prospect who might browse the website. Hence, we cannot assume what a user wants or how they need it.

Why does UX have to be good?

User experience nowadays is important because it fulfills the visitor’s needs. UX aims to provide amazing experiences that keep them loyal to the product or service. Additionally, website design companies believe in creating a great user experience because it allows clients to define customer journeys on your product.

Now, we are going to list some key factors to improve your website for the best user experience. You will soon start focusing on your website design to have happier customers, bring in more leads, and build a strong relationship with customers.

1. Colors and Fonts that are Readable

Choosing the right color combinations and font style is something that website designers spend a lot of time thinking about when planning out a website. Of course, designers also want the layout to look beautiful and they also try to make it easy for your users through the use of the best layout, typography, and color choices.

Remember, what is easy for you to read may be difficult for the users. That is why website design companies put years of expertise in choosing the right colors and fonts for your website so that it can express your brand identity while giving the best experience to website visitors.

2. Optimize for Fast Loading Speed

Any website that takes more than 3 seconds to open loses roughly half of its traffic. According to Google, pages loading within 5 seconds experience longer sessions and approx 30-40% bounce rates. Therefore, to ensure the best user experience of your website, your pages should be optimized. When a user sees a website on mobile that is slow or clumsy, he/she simply moves to a competitor’s website. Even a well-designed site or eCommerce store can perform badly if they have a high loading time. Consider using free tools like Google Page Speed Insights or GT Matrix to find out how quickly your pages load and whether your site is mobile-friendly or not.

3. Add a Clear Call-to-action

It’s common to forget to add a clear CTA button on every page when you’re focused on other important elements like the look, feel, and page layout of the site. However, CTA’s are a must for your website and they deserve their own special attention from the designers and clients.

Make sure your website pages have at least one compelling call-to-action for example a link to sign-up for an account, a download button, subscribe to your blog, downloadable files, contact form that help users to take action. This can be as simple as linking to your internal pages from your homepage or as difficult as offering an online scheduling tool that allows your users to book an appointment from your service.

Ultimately, there should be no page on your site where a user would think, how do I take the next step or how do I learn more about this company.

4. Catch Broken Pages

You know the experience when you click on a page URL but instead of getting the webpage for that product or service, an error comes saying that the page is not available. This error is often called ”404” error which is the standardized HTTP status code meaning that the page you wanted to browse was not found on the server. Never ignore 404 pages since in most cases it drives traffic away from your website. Ask the best website development company to catch 404 errors and fix them by logging into your Webmaster by clicking on crawl errors.

In addition, you must have a custom 404 page with a friendly message or an entertaining image. Know more about do’s and don’ts of website designing here!

5. Use White Spaces

If you want to make your users feel comfortable while navigating your site by helping them process data more quickly, use white spaces. It is an active element that adds more breathing space when it comes to excellent UI. White space is often called negative space and it creates a visual hierarchy, highlighting USPs, keeping the site look clean, and making the website design more pleasant to look at.

So, what do you think? Isn’t UX the backbone of your website? The process is simple for experienced web designers but within the process, there are several techniques and methods you can choose to accomplish the goal of improving UX.

User Experience increases the probability of conversions from the users and it is important to create a successful presence on the Internet. At INFOCRATS, we use years of experience, skills, and knowledge to address the needs of our clients from diverse industries including education, hospitality, healthcare, finance, etc. We provide effective UX design that simplifies the web experience and provides value to your old and new visitors.

To take our web designing services, get in touch with us.

Email us at info@infocratsweb.com

Visit our website www.infocratsweb.com

October 29, 2021
Do’s And Don’ts of Web Designing

Web designing is an art, that comes under the broad term of web development. It possesses many do’s and don’ts. Any responsive web development company in Indore would know this.

There are a certain amount of actions that are great when taken and actions that can cause a design to go majorly wrong as well. Hence, before stepping into becoming an artist of this art, one should acknowledge and understand these do’s and don’ts.

Following are the two most imperative points that come under the umbrella of the do’s of web designing:

1. Maintaining consistency of the interface:

When it comes to following principles while web designing, the foremost and most important one in the UX department are to be consistent with the interface. The overall look and feel of the design should be consistent throughout all pages of a website. That matching with professionally executed development by a responsive web development company in Indore would make the website an ideal one.

2. Designing that has easy-to-use navigation:

The very foundation of usability is navigation. Therefore, it becomes the key point of interaction on the internet. This simply ensures that a user can easily and quickly find whatever they are looking for on the website. Not to mention, this appeals to a user more than anything. Even if a customer gets custom software and the looks of it are mind-blowing, but the user-friendliness is opposite, the user would not be satisfied.

Following are two important points that count as the don’ts of web designing:

1. Don’t use too many typefaces or colors on your website:

Using many different types of fonts throughout the website look messy as well as cluttered. It disconnects the user from the motive of actually taking in the information and registering it clearly in their minds. For the same reasons, you shouldn’t be using too many colors as well. Imagine executing a solid web development and then losing the essence of it because of such a tiny flaw in web designing.

2. Don’t play background music:
Some designers feel that background music works, and they are not entirely wrong. It does, but only in specific cases. For example, it might be a good idea for a promo website. However, it should be completely avoided when it comes to any other website. For starters, it is annoying for the visitors especially when they’re visiting the website at work, or in a public place, etc.

Just tiptoe around the do’s and don’ts mentioned above for WordPress website development or web development in either platform, and you’ll be able to see wonders in your outcomes!
Contact +91 -731 -2541056 for any queries.

June 10, 2020