Infocrats

Tag: Voice SEO

  • Your Personal Guide to Voice Search Optimization!

    Your Personal Guide to Voice Search Optimization!

    As the provider of search engine optimization services, we are well aware of its power. If you are someone who is looking into using voice search optimization techniques for optimization, then you have landed on the right blog post! 

    As voice search is growing more popular, it is becoming very important to make sure that a website is optimized for this type of search. In this blog, we will be showing you how to optimize your site for voice search. We will be covering the basics of what you need to know, as well as some tips that will majorly help in getting you started.

     

    Before we get into any of this, you need to know what Voice Search Optimization is!

    The voice search optimization process refers to the upgrading as well as streamlining of the information that exists on your pages in order to appear in voice searches. This process aims at optimizing your page for answering all the questions for people when they conduct any verbal searches. The voice search optimization process allows one to have a chance to get their page read by the voice search device. These devices may include Alexa, Siri, or OkGoogle. This happens whenever the user asks for information related to your page.

    Now, if you’re thinking that there are hardly any people out there conducting verbal searches, these statistics will force you to think again.  

    • About 58% of the customers are using voice search for finding information online about a local business, according to the search engine journal.
    • Google shows that about 27% of the online Google population uses voice search on their mobiles
    • Another analysis from Google shows that around 52% of smart speaker owners are keeping their devices in a common space, for example, their living room. About 25% of people keep these devices in the bedroom, and about 22% of them keep the speaker in the kitchen. 
    • You’ll be shocked to know that about 75% of voice search results are ranking in the top three positions when it comes to a particular question on a desktop search
    • In fact, there are about 60% of people claim that their smart devices are essential to their lives
    • Out of all the Windows 10 desktop searches, 25% were made by voice
    • Lastly, there have been around 56% of voice searches for searching something on the internet.

    Voice Search Optimization

    These are some pretty big numbers. This is exactly why using voice search optimization techniques to start optimizing your website is so crucial for your business.

    So, the question is, what can you really do in order to make your website more and more voice search friendly? Well, as the provider of SEO services in Mumbai, here are a few expert tips:

    1. Making sure that the website is mobile-friendly: The number of people who are using voice search on their mobile devices is increasing day by day. Therefore, it has become essential that your website stays responsive and is easy to navigate on smaller screens for the ease of the users.
    2. Using long-tail keywords in your website’s content: When it comes to voice search, it is specifically good at answering particular questions. Hence, the use of long-tail keywords will highly help in targeting those kinds of queries.
    3. Make sure your content is accurate as well as up-to-date: Results often being inaccurate is one of the main complaints when it comes to voice search. In order to avoid this kind of situation, making sure your website’s content is accurate and up-to-date is very imperative. 

    Now, let’s answer the bigger question! How to conduct voice search optimization?

    Make keyword research a part of your voice search optimization process!

    Here’s what Google does; it relies on featured snippets as well as knowledge graphs in order to answer the voice queries of the users. We all know that the intent behind voice search is for the users to be able to get quick as well as immediate results. This is exactly why voice search devices keep trying to give instant results using rich snippets as well as knowledge graphs. Remember, having a high domain rating is absolutely imperative.

    Now, let’s understand what this really means.

    1. What are featured snippets?

    Simply put, these are short answers to the user’s question, extracted by Google from pages already ranked on the first page. This gives them a brief description while enhancing user experience. They are positioned above the organic results. They can be in the form of tables, paragraphs, bullets, numbers, graphs, charts, images, carousels, YouTube videos, etc.

    Now, if you have a page that is optimized for featured snippets, that will be a clear indication of your web page being able to answer the user’s question. According to various reports, rich-featured snippets get an 8% click-through rate approximately. This is why there is a chance of a high CTR. 

    Voice SEO Services in Mumbai- Infocrats

    2. What is a knowledge graph?

    The Google knowledge graph refers to this gigantic database of information allowing Google to provide quick as well as accurate information to any of the user’s queries. The data for the knowledge graph is collected from many different sources. These may include sources that are publicly accessible or even sources that are privately licensed. 

    Since the knowledge graph is meant to answer most of the queries generated by the users, Google is always looking at the pre-existing knowledge graph in order to answer the voice search. This, however, causes a reduction in the organic click-through rate.

    In conclusion, the new challenge has become how to leverage this crazy behavioral change amongst the searchers. As we all that people are increasingly using voice search for finding information on the internet, and we can assume that this trend is only going to continue. Therefore it has become crucial to optimize your website by using voice search optimization techniques.

    If you are still not sure how to do this all by yourself, you can always hire an SEO company in India– INFOCRATS.

  • How Will AI Change the Future of Search Engine Optimization?

    How Will AI Change the Future of Search Engine Optimization?

    For the past several years, there has been a lot of discussion about artificial intelligence (AI) and how it would affect various industries. It has consistently prompted curious minds to learn more and figure out how it may be used to best assist humans. Robotics, health, and customer service are just a few of the industries where AI has already established itself. It’s time for SEO companies in India to take advantage of this technology right now.

    1. Voice search

    As you can see, voice search is becoming more popular and will likely become the primary way users interact with search engines in the future. This is because it’s easier to use than typing out a query on a mobile device (especially if you’re driving), but also because it’s much more natural than typing in queries or typing specific commands like “find restaurants near me.”

    How to Optimize For Voice Search

    Voice search also has many benefits over traditional data entry methods:

    Voice search is more accurate than traditional methods because it can understand complex queries and interpret meaning based on how words are spoken. For example, if you say “Indian restaurants near me” instead of just entering “Indian restaurants,” Siri knows which restaurants are closest to your current location because she understands what type of restaurant you’re looking for from context clues within your query. Traditional data entry requires manual manipulation and editing before sending the request off into cyberspace for retrieval—this takes time!

    2. Semantic search

    AI can be used to analyze the meaning of search terms, which will allow users to search by semantics instead of keywords. Semantic search is a type of artificial intelligence that interprets the meaning behind a word and then uses this information to better direct users through their search results. For example, if you searched for “anatomy” on Google today, you would receive pages talking about human anatomy or animal anatomy—but if AI were able to understand the context of your question as well as its meaning (e.g. what qualifies as an anatomical part), it could provide more accurate results depending on what you’re looking for:

    • “anatomical parts” might show diagrams of bones and organs
    • “anatomy quiz” might offer up multiple-choice questions about bones and organs

    In addition to improving relevance and accuracy in searches, this type of technology allows our SEO Company Indore team to craft experiences that are tailored specifically for each user’s needs. 

    3. Graph search

    Graph search is a type of search that looks at connections between people, places, and things. It’s been available on Facebook since 2014, but it wasn’t until recently that we started to see this type of technology make its way into Google’s search algorithm. With the help of Graph Search, marketers can better understand how their audience connects with each other and what they care about most—and use that knowledge to create better content and target their audience more effectively.

    4. Snippets and SERP features

    Search engine optimization (SEO) is a powerful tool for growing a website’s traffic and exposure. For example, let’s say you own a local bakery and want to increase your sales by getting more customers in the door. One way you could do this is by creating an online advertisement or performing local SEO that will encourage people to visit your shop when they’re hungry for dessert. When someone searches for “bakery near me” Google will show them ads, news articles, videos, images, and other SERP features related to the query — but only if your ad appears above those results because you’ve made sure it has an optimized title tag like “The Best Bakery in Town.”

    5. Image search

    Image search is a new type of search. As more and more people start using it, images will become increasingly important for SEO. This is a big opportunity for businesses, marketers, and content creators as well.

    6. Schema markup

    Schema markup provides a way for search engines to understand your content and present it to users in a way that can be easily understood. You may have already read about structured data, but if not, here are some key points:

    • Schema markup is a type of structured data.
    • Structured data helps search engines understand what your website is about on an atomic level; in other words, it tells the engine which information is most important on each page and how it should be displayed in search results (in addition to helping you improve user experience by making sure users can find what they’re looking for).
    • The schema also tells Google which parts of each page should be highlighted when shown in SERPs so that users know exactly where they need to click or scroll down—and if there’s anything else relevant nearby (like related products or services).

    7. User experience

    This is not to say that your SEO efforts should be abandoned. On the contrary, you should focus more intensely on user experience (UX). Your site must adapt to these changes and provide a great experience for users with changing search habits.

    In an age where voice search has become our primary method of interacting with technology, it’s important to recognize how this impacts the SEO strategy. 

    User Experience

    AI will make significant changes to the way SEO is done.

    AI will make significant changes to the way SEO is done:

    • AI-powered search engine algorithms will continue to evolve over time, so it’s important for you to keep up with these developments in order to be effective when using your own site’s content.
    • The research process will be different from what it is today, as there are many new ways of doing research that is better than simply looking through Google Analytics data.