Tag: Social Media Marketing Services

7 Ideal Ways To Boost Your Social Media Platforms
Whether you’re just getting started with social media or you’ve been at it for a while, it’s always helpful to revisit the basics and make sure you’re doing everything you can to maximize your platforms. In this blog post, we’ll go over seven strategic ways to boost your social media platforms. You’ll be sure to find some new ideas here that you can put into action right away!
1. Define your goals
59% of the world’s population uses social media. The average daily usage is 2 hours and 29 minutes (July 2022).

Before you start creating content or engaging with others on social media, it’s important to take a step back and define your goals. What do you want to achieve with your social media presence? Once you have a clear idea of your goals, you can create content and strategies that are aligned with those goals. This will help ensure that your efforts are focused and effective.
1. Know your audience
Who are you trying to reach with your social media platforms? It’s important to have a good understanding of your target audience so that you can create content that appeals to them. When you know who you’re talking to, it’s much easier to create messaging that resonates.
1. Create great content
This one might seem obvious, but it’s worth repeating: if you want people to pay attention to your social media platforms, you need to post great content! Make sure the content you share is interesting, informative, visually appealing, and on-brand. If you’re not sure where to start, check out this guide to creating killer content for social media.
1. Use hashtags strategically
Hashtags are a great way to reach new audiences and get more eyes on your content—but only if they’re used properly! Don’t go overboard with hashtags—a few carefully chosen ones will do the trick. And make sure they’re relevant to the content you’re sharing; otherwise, people will tune out pretty quickly. Not sure which hashtags to use? Try using a tool like Hashtagify or RiteTag to find popular, relevant hashtags for your industry or niche.
1. Post at optimal times
Timing is everything when it comes to social media! If you want people to actually see the great content you’re sharing, make sure your social media marketing company in India is posting at times when users are most likely to be online and scrolling through their feeds. Tools like Buffer and Hootsuite can help with this by allowing you to schedule your posts in advance so that they go live at just the right time.
1. Engage with others regularly
Social media is all about building relationships—so make sure you’re taking the time to engage with others on a regular basis. This means leaving comments on other people’s posts, liking and resharing their content, and generally being active in the online community related to your industry or niche. The more effort you put into building relationships, the more likely people are to return the favor!
1. Be consistent
You won’t get very far on social media if you’re inconsistent—so make sure you’re posting regularly and keeping up with engagement. A good rule of thumb is to post at least once per day on each platform; more frequently is even better! And if consistent posting feels like too much of a challenge right now, consider using a tool like CoSchedule or SmarterQueue so that you can batch-create content in advance and schedule it out ahead of time. That way, all you have left to do is focus on engaging with others throughout the week!

Conclusion:

These days, social media is essential for businesses and individuals alike who want to build their online presence—but it takes more than just randomly posting whenever inspiration strikes (or worse, not posting at all). By following these seven strategies, you can boost your social media platforms and get closer to achieving your online marketing goals!

How Social Media Marketing Companies Can Help?

Many businesses are quickly coming to realize the potential of social media marketing. After all, with billions of people around the world using social media platforms like Facebook and Twitter, there is a vast audience to reach. However, social media marketing is more complex than simply creating a profile and posting occasional updates. In order to be successful, businesses need to develop a strategic plan that takes into account their goals, target audience, and budget. This is where a social media marketing company can be of assistance.

By developing a tailored plan and implementing it effectively, a social media marketing service provider in India can help businesses to reach their target audience and achieve their desired results. In other words, if you want your business to succeed in the ever-changing world of social media, it is important to work with a reputable and experienced social media marketing company like INFOCRATS.
October 26, 2022
7 Things to Consider While You Hire a Digital Marketing Company
In the modern age, many businesses are turning to digital marketing in order to reach a wider audience. By using the internet, businesses can connect with potential customers from all over the world. However, digital marketing is not just about creating a website or placing ads online. It also involves using SEO techniques to ensure that your content is visible to potential customers. In addition, social media can be used to build relationships with customers and promote your brand. When used correctly, digital marketing can be an extremely powerful tool for growing your business.

Digital marketing is one of the most important aspects of any business today. If you’re not doing it, you’re behind the curve. Many businesses don’t have the time or resources to do digital marketing themselves, so they hire a digital marketing company to do it for them. This can be a difficult process, as there are many companies to choose from. In this blog post, we will discuss seven things to consider while you hire a digital marketing company in India!

Size:

The first thing to consider is the size of the company. You want to make sure that the company you’re hiring is large enough to handle your digital marketing needs, but not so large that they’ll treat you like a small fish in a big pond.

Specialty:

Second, consider the company’s specialty. What kind of digital marketing do they excel at? SEO? Social media marketing? Pay-per-click advertising? Make sure the company you’re hiring has experience in the digital marketing area that you need help with.

Location:

Third, consider the company’s location. If you’re a local business, you may want to hire a digital marketing company that’s located near you. However, if you’re targeting a national or international audience, it’s not as important.

Learn: What are Some Big Trends of SEO in 2022?

Price:

Fourth, consider the company’s price. digital marketing services can be expensive, so you want to make sure you’re getting a good deal. However, don’t sacrifice quality for the price. It’s important to find a balance between the two.

Reputation:

Fifth, consider the company’s reputation. What do other people say about them? Are they well-respected in the digital marketing community? Do they have any awards or accolades? A good digital marketing company in India will have a solid reputation that precedes them.

Sixth, consider the company’s portfolio. What kind of clients have they worked with in the past? Does their clientele align with your target audience? The best digital marketing service provider will have a portfolio that contains clients that are similar to the ones you’re targeting.

Services:

Seventh, consider the company’s services. When looking at the services a digital marketing agency offers, you should make sure they have experience in the areas you’re interested in. For example, if you’re looking to improve your website’s search engine optimization (SEO), you’ll want to choose a company that specializes in that area. You should also consider the other services they offer, such as social media marketing, email marketing, and content marketing. These are all important aspects of digital marketing, and you’ll want to make sure the company you choose can help you with all of them.

Finally, consider your gut feeling. After doing all of this research, you should have a good idea of which digital marketing company you want to hire. But sometimes, the best way to make a decision is to go with your gut.

If you keep these seven things in mind while you’re searching for a digital marketing company in Indore, you’ll be sure to find the perfect one for your business!

How Digital Marketing Companies Can Help you Grow?

Digital marketing companies can help you grow your business in a number of ways. They can help you reach a wider audience through digital channels, including search engine optimization (SEO), social media, PPC marketing, and email marketing. Additionally, digital marketing companies can help you create more compelling and effective marketing campaigns that are designed to engage and convert leads into customers. And, finally, digital marketing companies can provide you with the tools and data you need to track your marketing campaign’s performance and ROI. If you’re looking for help growing your business, consider partnering with a digital marketing company or agency.

If you’re running a business, it’s important to make sure you’re visible online. These days, that means having a strong digital marketing presence. But if you’re not a marketing expert, how can you make sure you’re doing it right? One solution is to hire a digital marketing firm. Here are three benefits of working with a team of professionals:
1. They can help you reach your target audience. A good digital marketing company will have experience targeting specific demographics and will know how to reach them effectively online.
2. They can save you time. Marketing is a full-time job, and unless you have someone on your team dedicated to it, it can be tough to stay on top of everything. Hiring a company means you can focus on running your business while they handle the marketing.
3. They can provide fresh perspectives. It’s easy to get stuck in a rut when you’re too close to your business. Working with a digital marketing company gives you access to new ideas and strategies that can take your business to the next level.
If you’re looking to improve your online presence, hiring a digital marketing company like Infocrats is a great option. Drop us an email at info@infocratsweb.com
September 14, 2022
How can you use Social Media for the success of your business?

As a social marketing company in India, we have experienced the many requirements of a diverse set of clients that have come across. We have helped many small businesses achieve their development requirements. However, what comes next is the promotion of the fact that they have this amazing software to provide their services to you. This is where social media marketing comes in.

We have seen many small, as well as big businesses, struggle with how to get into social media marketing in a way that proves to be successful for their business.

A survey shows that currently there are 4.2 billion active social media users which are almost double as many as there were five years ago today. (Source)

The said users spend an average of two hours and 30 minutes on social media platforms every single day. This fact makes businesses excited and lets them see this as an opportunity to present their business to such users. Businesses use social media marketing to build awareness for their brand, for the development of customer relationships, and even make direct sales within social platforms.

However, if not done in the right way social media marketing can be a big waste of your time and effort. On the other hand, just following some basic tips, can be a big turning point for the success of your business.

Read on: 7 Social Media Tactics to Drive Traffic to Your Website

So, if you have now become curious as to what steps can help you to enter the world of social media marketing in the best way possible then keep reading.

Apart from being an digital marketing company in India, we have also helped many businesses like yours to use social media marketing, in order to build their business success. Following is the list of 8 tips that you need to get started:

#Keep a plan in your hand: since we all use social media every day, we are all very comfortable with the tools. Since it does not cost a penny to create a Facebook page for your business or post about your business on Instagram or even make a presence for your business on Twitter we take the steps very quickly and effortlessly. This is exactly where you will make the mistake of heading into these steps without having a proper strategy in place. Therefore, take out the time to create a proper social media plan that ensures that all your social efforts are supporting specific business goals or multiple of those.

#Conduct research on your competition: figure out how your competitors are using social media marketing to build their brand awareness. The goal here is not to copy them but learn from their ways and figure out what was successful and what wasn’t. This becomes an amazing way to reduce your learning curve. A comparative analysis like this helps you learn from their mistakes and make sure to not repeat the same.

Conducting a social media audit: if you are already a user of social media, make sure that you take a step back and give time for the evaluation of your existing efforts. There are many easy-to-use social media audit templates that can help you in executing this part of the process.

#Creating a calendar for social media: a calendar for social media is something that helps you in posting the right content on the right social channel at the perfect time. This social media calendar should include a plan for your content mix. You can try executing the 80-20 rule. This requires you to use 80% of your content into educating, entertaining, or informing your audience. As for the other 20%, it can go into promoting your brand or even selling your products and services.

#Select the best social media platforms for your business: a very common mistake is when businesses assume the social media platform that is used by their audience the most. Let the data show facts like what age group is filled with users on Facebook or Twitter etc. Some facts that may help are- a) The Adults with age over 65 years are Facebook’s fastest-growing segment.b) TikTok witnessed about 56 million new app downloads in the month of December 2020. c) An average user on the internet owns about 8.4 social media accounts. A rigorous demographic analysis can tell you much more about your audience than your instincts would.

#Building relationships: as you use social media marketing for the success of your business you will enjoy one great benefit. This advantage includes and allows you to talk directly to your customers as well as followers. This means it presents an opportunity for you to build a relationship with them over time rather than asking them to purchase your product or service. Of course, when the time comes this relationship often leads to sales.

#Connecting with influencers and entrepreneurs of your niche: no matter what the size of your business is, when it comes to nano influencers as well as micro-influencers with less than a thousand followers, they can prove to be really helpful. The best part is that they will be well within the range of your budget. So, even if you are running a very small business it is very easy these days to connect with influencers as well as entrepreneurs that belong to your niche and can help support your brand.

Just like these, there are many more tips that you can follow before you enter the world of social media marketing. However, one thing that you can be absolutely sure of is that you will need a great social media marketing strategy before you get into it. Make sure all your efforts are worth the results.

May 31, 2022
7 Reliable Lead Generation Strategies for eCommerce Businesses
To run your eCommerce business you need a constant flow of customers, and lead generation is a must for online marketers and owners. With the competition rising day by day, your eCommerce business requires an effective & smart strategy to stand out.

Lead generation strategies are incredibly important for marketers and businesses that want to grow. Increasing leads means increasing brand awareness and interest in your products/services, and attracting curious customers through the marketing funnel and into your sales pipeline. If done well, lead generation strategies create a stronger relationship with qualified customers who have invested in your business for a long time.

What is a lead in eCommerce?

In eCommerce lead generation, a lead is someone that shows an interest in your products or services. A leader in the eCommerce sector shows interest by taking specific actions like clicking your online ad, following your brand on social media, or joining your email newsletter.

In this blog, we will provide the 5 best lead generation strategies that would work well for your eCommerce store in 2022 and beyond.
1. Leverage Chatbot Conversations
As a busy person, you won’t always have the time to focus on lead generation- so why not get some help?

Chatbots can be a great lead generation tool for an eCommerce store. The technology is excellent for building engagement with prospects since chatbots are available 24/7. Set them up to match your brand personality so they would function as automated extensions of your marketing and sales team.
1. Encourage Your Customers To “Tell a Friend”
Word of mouth remains one of the most effective ways of lead generation. This traditional marketing method works perfectly well online and some eCommerce stores have adopted it as a primary lead generation strategy.

You can easily acquire the emails of potential customers by asking your existing buyers and website visitors to refer their friends. Reward both parties with discounts, coupons, free guides, reward points, etc and it will be a great move to nurture leads.

Myntra is a great example of this. They offer 200 Myntra cash who refer their app to a friend. The referred friend will get 100 rupees once they sign up using the referral code.
1. Pay-per-click (PPC) Advertising
Running PPC ads on platforms like Google Ads is an effective way to reach customers while you establish SEO rankings. PPC advertising is useful for competitive keywords that have clear purchase intent but are dominated by your competitors.

When you create your ad campaign, you determine where you want to display your ads based on the users’ searches. If you sell sports shoes, for example, you could display an ad in the search results for ”men’s trail sports shoes.”

Then you set bids on the keywords based on how much you’re willing to spend for each click to your eCommerce website, and you only pay that amount when your PPC ad is clicked.
1. Offer a Coupon or Discount
Convert interested visitors to buyers by offering a coupon or discount as your lead magnet. This attracts a number of valuable short-term and long-term leads. In the short term, you can quickly convert bottom-of-funnel prospects who are ready to buy your products. In the long-term, you have attracted someone interested in buying from your company.

For example, Bed Bath & Beyond is a chain of domestic merchandise retail stores and they encourage website visitors to fill out their lead capture form by offering a 20% discount to first-time email subscribers.
1. Social Media
Many of today’s consumers research the products on social media before buying. Social media is a great marketing tool, especially for B2C eCommerce companies. It is an effective channel for interacting with customers and showing your brand’s image. Social media optimization companies like INFOCRATS create engaging, traffic-driving social media posts to help you achieve that goal.

Moreover, Some platforms including Facebook and Instagram also offer effective advertising options. You can display ads designed to drive instant traffic to a specific page on your site and use their highly-specific targeting options to reach the target audience you want.
1. Run Limited Time Deal
Fear of missing out and time-limited offers still work for lead generation. When the offer is about to expire, it gets more appealing. It can be a product discount or an alert about your best-selling products running out of stock.

Ecommerce companies can create popups or nano bars with countdown timers. Go for a 2-step popup to collect users’ email addresses and then reveal a coupon code. Try to match the popup design well with your online shopping store and write a compelling copy to grab the shoppers’ attention.

Also, keep in mind that you don’t display limited-time deals or flash sales too often to the same shoppers as it decreases the credibility of your offer.
1. Send Push Notifications using Cookies
Cookies are a wonderful way to stay in touch with visitors to your website. You can send ads to your visitors using push notifications if you keep cookies on their browsers. You’ve probably seen this on a lot of websites when they ask for permission to send notifications and alerts.

When your customers agree to get push notifications, they will receive alerts, news, discount coupons, or whatever else you choose to show them. It’s a great approach to enhance leads and conversions by bringing back visitors to your website.

Make sure you send limited alerts, just like with email marketing campaigns and popups, or give visitors the opportunity to turn off push notifications.

Conclusion

There are many different strategies to generate leads for our eCommerce store. These seven ways are a great place to start, but you should always experiment with different lead generation tactics to see what works best for you. Remember, the key is to be creative and continuously engage with your visitors and shoppers. If you can do that well, then you will be on your way to generating more leads and sales on your products or services.

If you’re ready to create eCommerce lead generation strategies for your store, InfoCRATS can help. Our team of professionals works with you to choose the most effective channels for your online business, then implement a strategy tailored to your goals.

We have helped hundreds of global and domestic clients reach and convert their customers into their leads.
May 24, 2022
How Will Social Media Impact Businesses Marketing Strategy

2021 cemented a lot of changes in our professional lives. Google meet became our default meeting platform and webinars became regular events. But the most impactful change was how social media marketing has become the go-to window to learn, find new career opportunities, and grow our brands.

In order to survive in a competitive online market, you need to follow new trends in your industry. In fact, 72% of companies started using social media data to make informed business decisions. So, how can you rise up from your competitors and ensure your brand is doing everything it can to succeed? By leveraging the power of social media of course! Below we have shared why social media is important for your business!

Social media can sometimes seem like it’s all fun and games and visited mostly by youngsters. Is it just a way of distraction for entrepreneurs or business professionals trying to build their brand visibility and increase their sales? As it turns out, this is not the case at all. Social media advertising plays a critical part in your overall digital marketing strategy- as long as you use it rightly into your plan. Social media has become one of the important aspects of online marketing and it provides incredible benefits that help reach millions of people worldwide. And if you are not investing in this profitable digital marketing strategy, we guarantee, you’re missing out on an incredible marketing opportunity.

Improves Brand Awareness

Social media is one of the effective digital marketing platforms that can be used for free to increase your brand or business presence. To get started, create social media pages for your company and start networking with others. By applying a social media strategy, it will help you significantly increase your business recognition. Over 91 percent of marketers reported that their social media initiatives considerably boosted their brand visibility and heightened user experience by spending only a few hours each week. Having a social media presence for your brand can undoubtedly benefit your business, and with regular use, it may quickly generate a large following for your company.

Generating Leads

Creating meaningful conversations and engagement within your target industry by posting the latest news, data, videos, and interesting trends. Customers are more likely to make purchases from your online store or use your services if you are easily accessible and reachable. Social media is not only the most effective way to sell your products or services, but it also allows you to obtain personal information about consumers with tools like email finder, allowing you to contact them directly via other marketing strategies. Not only you will build credibility with potential customers, but these strategies can result in gaining leads as well.

Check out the Social media trends of 2022 here!

Improves Customer Satisfaction

Social media channels like Facebook, Instagram, Linkedin are two-way communication channels that let you speak and listen to your audience for better customer service. You can quickly react to the reviews provided by the customer and can resolve their queries in real-time for improved customer satisfaction. According to studies, customers are more likely to connect with businesses that assist their issues and queries quickly. That is the reason, the role of social media in digital marketing can’t be ignored as it helps respond to customer queries as soon as possible.

Making Sales

Of course, converting an engaged audience into paying customers is the ultimate goal of your online marketing efforts. And you can also hire a social media advertising company to make that happen.

In fact, more and more social media platforms are incorporating marketing and purchasing features for brands to use.

Facebook and Instagram have visually appealing interfaces for advertisers where you can showcase your products/services on the platform and link to your corporate site or eCommerce store. This means making a purchase is nearly seamless for your interested customers.

Increases Traffic

One of the biggest advantages of social media is that it helps to increase your website traffic. By sharing your content on social media pages, you’re providing users to click through your website and visit it for more information. The more quality content and images you share on your official accounts, the more inbound (direct) traffic you will get while making conversion opportunities.

Collaboration with Potential Business Partners

Social media makes it possible to collaborate with new business partners and industry professionals. Approximately 1.8 billion people use Facebook groups and with 10 million groups on Facebook, chances are that you will meet some business professionals in a few of those. In fact, 72% of B2B Buyers use Linkedin to share important things about their business. By using Linkedin marketing, you can do your research and find those who might want to collaborate.

How Can Social Media Marketing Companies Help?

Today, it is almost impossible for any enterprise or startup to thrive without a social media presence. It is a cost-effective digital marketing method of connecting with customers and creating brand awareness.

Know which platforms to use, what type of content performs best, monitor your channels constantly for comments, engagement, questions, and feedback. There is a lot of work for small businesses to handle alone.

It’s easy enough to set up display ads on your own, but how can you be sure you’re using the right keywords, targeting the right audience, and setting the right daily Facebook ad budget?

That’s where social media marketing companies come into the game. We do market your products and services on different platforms to increase leads and sales of your business. Our social media marketers strategize the best suitable platform for the maximum reach on the basis of your target audience and products & services for social media marketing to accomplish your brand goals.

Infocrats is more than just your social media marketing company. Our services include social media management, social media advertising, email marketing, display ads management, and graphic designing.

March 15, 2022