Tag: social media marketing company India

7 Reliable Lead Generation Strategies for eCommerce Businesses
To run your eCommerce business you need a constant flow of customers, and lead generation is a must for online marketers and owners. With the competition rising day by day, your eCommerce business requires an effective & smart strategy to stand out.

Lead generation strategies are incredibly important for marketers and businesses that want to grow. Increasing leads means increasing brand awareness and interest in your products/services, and attracting curious customers through the marketing funnel and into your sales pipeline. If done well, lead generation strategies create a stronger relationship with qualified customers who have invested in your business for a long time.

What is a lead in eCommerce?

In eCommerce lead generation, a lead is someone that shows an interest in your products or services. A leader in the eCommerce sector shows interest by taking specific actions like clicking your online ad, following your brand on social media, or joining your email newsletter.

In this blog, we will provide the 5 best lead generation strategies that would work well for your eCommerce store in 2022 and beyond.
1. Leverage Chatbot Conversations
As a busy person, you won’t always have the time to focus on lead generation- so why not get some help?

Chatbots can be a great lead generation tool for an eCommerce store. The technology is excellent for building engagement with prospects since chatbots are available 24/7. Set them up to match your brand personality so they would function as automated extensions of your marketing and sales team.
1. Encourage Your Customers To “Tell a Friend”
Word of mouth remains one of the most effective ways of lead generation. This traditional marketing method works perfectly well online and some eCommerce stores have adopted it as a primary lead generation strategy.

You can easily acquire the emails of potential customers by asking your existing buyers and website visitors to refer their friends. Reward both parties with discounts, coupons, free guides, reward points, etc and it will be a great move to nurture leads.

Myntra is a great example of this. They offer 200 Myntra cash who refer their app to a friend. The referred friend will get 100 rupees once they sign up using the referral code.
1. Pay-per-click (PPC) Advertising
Running PPC ads on platforms like Google Ads is an effective way to reach customers while you establish SEO rankings. PPC advertising is useful for competitive keywords that have clear purchase intent but are dominated by your competitors.

When you create your ad campaign, you determine where you want to display your ads based on the users’ searches. If you sell sports shoes, for example, you could display an ad in the search results for ”men’s trail sports shoes.”

Then you set bids on the keywords based on how much you’re willing to spend for each click to your eCommerce website, and you only pay that amount when your PPC ad is clicked.
1. Offer a Coupon or Discount
Convert interested visitors to buyers by offering a coupon or discount as your lead magnet. This attracts a number of valuable short-term and long-term leads. In the short term, you can quickly convert bottom-of-funnel prospects who are ready to buy your products. In the long-term, you have attracted someone interested in buying from your company.

For example, Bed Bath & Beyond is a chain of domestic merchandise retail stores and they encourage website visitors to fill out their lead capture form by offering a 20% discount to first-time email subscribers.
1. Social Media
Many of today’s consumers research the products on social media before buying. Social media is a great marketing tool, especially for B2C eCommerce companies. It is an effective channel for interacting with customers and showing your brand’s image. Social media optimization companies like INFOCRATS create engaging, traffic-driving social media posts to help you achieve that goal.

Moreover, Some platforms including Facebook and Instagram also offer effective advertising options. You can display ads designed to drive instant traffic to a specific page on your site and use their highly-specific targeting options to reach the target audience you want.
1. Run Limited Time Deal
Fear of missing out and time-limited offers still work for lead generation. When the offer is about to expire, it gets more appealing. It can be a product discount or an alert about your best-selling products running out of stock.

Ecommerce companies can create popups or nano bars with countdown timers. Go for a 2-step popup to collect users’ email addresses and then reveal a coupon code. Try to match the popup design well with your online shopping store and write a compelling copy to grab the shoppers’ attention.

Also, keep in mind that you don’t display limited-time deals or flash sales too often to the same shoppers as it decreases the credibility of your offer.
1. Send Push Notifications using Cookies
Cookies are a wonderful way to stay in touch with visitors to your website. You can send ads to your visitors using push notifications if you keep cookies on their browsers. You’ve probably seen this on a lot of websites when they ask for permission to send notifications and alerts.

When your customers agree to get push notifications, they will receive alerts, news, discount coupons, or whatever else you choose to show them. It’s a great approach to enhance leads and conversions by bringing back visitors to your website.

Make sure you send limited alerts, just like with email marketing campaigns and popups, or give visitors the opportunity to turn off push notifications.

Conclusion

There are many different strategies to generate leads for our eCommerce store. These seven ways are a great place to start, but you should always experiment with different lead generation tactics to see what works best for you. Remember, the key is to be creative and continuously engage with your visitors and shoppers. If you can do that well, then you will be on your way to generating more leads and sales on your products or services.

If you’re ready to create eCommerce lead generation strategies for your store, InfoCRATS can help. Our team of professionals works with you to choose the most effective channels for your online business, then implement a strategy tailored to your goals.

We have helped hundreds of global and domestic clients reach and convert their customers into their leads.
May 24, 2022
Social Media Trends in 2022

Over the last two years, we have seen a tremendous shift in the way brands promote their products or services on social media channels. Most people have a good time of their daily schedule on social media and it has become an integral part of our lives. Some are addicted to it so much that the first thing they do after waking up is to check their Facebook, Instagram’s timeline.

Giving the importance of social media in consumers’ lives, brands and companies are leveraging the power of social media to connect with their target audience.

However, to learn more about what brands can expect in 2022 and beyond, let’s dive into our blog and know a few research-backed trends of social media.

Social Commerce will Continue to Expand

Brands have long sold their items using social media sites such as Instagram, Pinterest, and Facebook. However, by 2022, the option to purchase things directly through social media will be the standard. Gone are the days when it was only utilized by cutting-edge brands. According to eMarketer, the social commerce business is expected to be worth $80 billion by 2025.

Social media marketing platforms are constantly developing to become retail platforms, from shoppable posts to Instagram Storefronts. In 2022, brands and marketers will continue to use these and integrate social commerce into their sales strategy.

The Hiring of Dedicated Social Media Experts

Social media is an undoubtedly effective business approach.

Also, social media isn’t just for raising brand recognition. It’s also a powerful revenue-generating tool. According to 79 percent of people, user-generated content on social media has a major impact on their shopping decisions.

As a result, in 2022, more organizations will recruit dedicated social media employees rather than assigning social media to a busy marketing team as a side project.

The Creator Economy Will Boom

We estimate that the creative economy is now valued moreover $100 billion, and it’s only getting started.

Many platforms, including TikTok, Instagram, Pinterest, and even LinkedIn, have begun to actively invest in creative marketplaces and tools.

These tools aid creators in connecting with their audiences and collaborating with brands. Thousands of creators have achieved massive development in just a year or two because they simply found and kept to their niche.

Short Videos Will Continue to Dominate

Video is still one of the most captivating types of content. According to a Cisco study, video content will account for 82 percent of all web content by 2022. This demonstrates how critical it is to begin employing video content in order to remain relevant in the social media domain. If you’re not already using videos in your content strategy, now is the time to start. Videos will soon dominate social media, and anyone who fails to recognize this will have a difficult time surviving.

The Rise of Live Streaming for Customer Engagement

When we talk about the evolution of content on the Internet it was just started with text , then graphics, then video, and now live streaming on social media. People want raw, unedited information that is authentic, especially in this time and everyone posing for the ideal selfie! That’s what gets seen and gains traction in the algorithm. Live streaming is actually preferred by social media networks over static photos and video. Many brands have already had significant success with live streaming. You can host live events, show off new trends and collections, or simply respond to audience inquiries.

Augmented Reality Will Become a Necessity

The usage of technologies such as augmented reality (AR) and virtual reality (VR) will increase on social media. Users will seek better and more engaging experiences as these platforms evolve, and these technologies can make it happen.

While VR adoption in social media marketing is still in its early stage, AR technology is far more advanced. Augmented reality filters are currently available on a number of popular social media platforms, including Snapchat and Instagram. These were created to improve the visual material provided on social media and have become extremely popular.

Wrapping Up!

The above given social media trends that arose during the COVID-19 pandemic won’t go away once restrictions lift. They will work as an effective strategy for brands and continue to rely on in the new normal.

As your social media advertising company our marketers leverage social media data to dissect your consumer’s demographics identify their preferences and pain points and plan a social media advertising strategy that boosts your goal completions with targeted campaigns.

February 7, 2022
How To Ensure That Your Social Media Posts Really Stand Out In 2021?
Social media engagement in 2021 is the key factor for a triumphant business. 90% of digital marketers admit that social media marketing is important to overall digital marketing services.

78% of industry specialists consider that social media marketing is the most powerful marketing channel for businesses and brands. Nowadays, brands invest in engagement to drive conversions and sales because if the audience is not aware of the brand how can you sell your products or services to the customers? So social media engagement has become necessary to generate more leads and sales for every business.

Social media engagement can be increased by posts, live streaming, virtual meetings, and video marketing. Social media posts help your audience to know, like, and build trust in your brand. This helps to power up your sales funnel. There are many social media platforms for engaging the audience, you need to decide your niche audience and the platforms which are best for your business marketing.

Here are a few tricks and strategies that help your brand stand out with social media posts in 2021:

(1) Up Your Animated GIF Game: Animated GIFs are soundless graphic videos that usually loop and last for a few seconds, GIF files support static and animated pictures. GIFs can be snippets of shows or movies or they can be your designed video.

From the last few years, it is proven that animated GIFs help brands to increase social media engagement and customers like animated videos. Therefore, visual marketing posts are the best option to improve your social media engagement.

Social media marketers can create animated GIFs on their own with the help of software or they can find numerous animated GIFs online as always but it is good to create your original content. From creative story films to funny movie memes, animated GIFs got an amazing response a few years ago and are still dominant social media posts now.

(2) Use Humor And Wit: Humour and Wit content posts can be a good option in the world of social media marketing to engage people. There are many brands using humor and funny content for marketing, Taco Bell is one of the brands which is known for using humor for their marketing and advertising.

Nowadays, memes are trending all over social media platforms and businesses gained great engagement from these posts. For this idea, you need to come up with witty quips related to the niche industry. You can also bring images with accurate, relatable captions to publish on your social media accounts.

(3) Use Actionable Posts On Instagram: Actionable posts mean users need to use some features such as double tab, like, or tag. Many designers like Alko art create actionable designs on different brands. This type of post gets the attention of audiences with curiosity and engages the audience.

(4) Create More Video Content: Video content posts have become the key to social media marketing success for many brands. Video posts provide you to be concise and catch customers’ attention in the initial few seconds.

According to a survey, 55% of people watch videos online every day, and social media videos make up to 1200% more shares than texts and images. These figures should tell you the importance of video content marketing for business success.

Brands need to figure out what is the objective, and a plan to achieve results. By creating unique, refreshing, and engaging video content brands can achieve their objective. The key is to create video content regularly to get attention and engagement for your customers.

(5) Create Long-Form Content Posts: Long-form content posts are crucial quality posts and it helps influences to market themself. These long content posts tend to rank higher and hence be more noticeable online, and these posts can appear in Google’s in-depth content feature.

With the help of long-form content, you can engage your audience and perform social media optimization. If you include website, internal links in your long content post, your audience may visit those pages and you can track their behavior for marketing and sales purposes.

What works for long-form content posts? It’s important to pick a topic of interest to your audience, so:
- Communicate to people on your team who have an in-depth understanding of your customers’ needs.
- Check your analytics to see what posts have worked well in the past.
- Take the help of Google Trends to brainstorm more.
- Share posts related to interviews including quotes from industry experts.
(6) Create Knowledge Sharing Posts: People love to read facts and news on social media because they are short and accurate for a quick scroll. Many companies share news and knowledgeable content posts on their social media profiles. IT firms share technology-related content such as updates, features, etc with their social posts.

These types of posts work for many brands because the audience likes to know about trending topics.

(7) Use Customer Reviews And Testimonials: If you are a seller or own an eCommerce business then you should include customer reviews in your social media strategy. This works very well for the new business because it builds trust in your products and your business. Most of the customers like to buy products/services after knowing the product review or testimonials. This tactic helps brands to seek customer attention and build trust in their brands.

These are a few of the most effective ways to stand out from your social media posts on social media platforms. If you’re not using any of these posts yet on your social media profiles, start implementing any of these useful strategies. Make sure you start adding them to your business social media marketing strategy to increase social media engagement and drive more sales.

There are plenty of different ways to plan social media strategy for marketing. Social media is different for each company but the goal is the same to engage more and more audiences. Make sure to use your approaches so that you can stand out from your opponents.

We, at INFOCRATS Web Solutions, suggest taking the help of social media posts to engage customers and get more leads & sales to grow your business.

If you have any queries, feel free to get in touch with us.

Email: info@infocratsweb.com
Website: www.infocratsweb.com
June 11, 2021