Tag: Social Media Advertising Services

How can you use Social Media for the success of your business?

As a social marketing company in India, we have experienced the many requirements of a diverse set of clients that have come across. We have helped many small businesses achieve their development requirements. However, what comes next is the promotion of the fact that they have this amazing software to provide their services to you. This is where social media marketing comes in.

We have seen many small, as well as big businesses, struggle with how to get into social media marketing in a way that proves to be successful for their business.

A survey shows that currently there are 4.2 billion active social media users which are almost double as many as there were five years ago today. (Source)

The said users spend an average of two hours and 30 minutes on social media platforms every single day. This fact makes businesses excited and lets them see this as an opportunity to present their business to such users. Businesses use social media marketing to build awareness for their brand, for the development of customer relationships, and even make direct sales within social platforms.

However, if not done in the right way social media marketing can be a big waste of your time and effort. On the other hand, just following some basic tips, can be a big turning point for the success of your business.

Read on: 7 Social Media Tactics to Drive Traffic to Your Website

So, if you have now become curious as to what steps can help you to enter the world of social media marketing in the best way possible then keep reading.

Apart from being an digital marketing company in India, we have also helped many businesses like yours to use social media marketing, in order to build their business success. Following is the list of 8 tips that you need to get started:

#Keep a plan in your hand: since we all use social media every day, we are all very comfortable with the tools. Since it does not cost a penny to create a Facebook page for your business or post about your business on Instagram or even make a presence for your business on Twitter we take the steps very quickly and effortlessly. This is exactly where you will make the mistake of heading into these steps without having a proper strategy in place. Therefore, take out the time to create a proper social media plan that ensures that all your social efforts are supporting specific business goals or multiple of those.

#Conduct research on your competition: figure out how your competitors are using social media marketing to build their brand awareness. The goal here is not to copy them but learn from their ways and figure out what was successful and what wasn’t. This becomes an amazing way to reduce your learning curve. A comparative analysis like this helps you learn from their mistakes and make sure to not repeat the same.

Conducting a social media audit: if you are already a user of social media, make sure that you take a step back and give time for the evaluation of your existing efforts. There are many easy-to-use social media audit templates that can help you in executing this part of the process.

#Creating a calendar for social media: a calendar for social media is something that helps you in posting the right content on the right social channel at the perfect time. This social media calendar should include a plan for your content mix. You can try executing the 80-20 rule. This requires you to use 80% of your content into educating, entertaining, or informing your audience. As for the other 20%, it can go into promoting your brand or even selling your products and services.

#Select the best social media platforms for your business: a very common mistake is when businesses assume the social media platform that is used by their audience the most. Let the data show facts like what age group is filled with users on Facebook or Twitter etc. Some facts that may help are- a) The Adults with age over 65 years are Facebook’s fastest-growing segment.b) TikTok witnessed about 56 million new app downloads in the month of December 2020. c) An average user on the internet owns about 8.4 social media accounts. A rigorous demographic analysis can tell you much more about your audience than your instincts would.

#Building relationships: as you use social media marketing for the success of your business you will enjoy one great benefit. This advantage includes and allows you to talk directly to your customers as well as followers. This means it presents an opportunity for you to build a relationship with them over time rather than asking them to purchase your product or service. Of course, when the time comes this relationship often leads to sales.

#Connecting with influencers and entrepreneurs of your niche: no matter what the size of your business is, when it comes to nano influencers as well as micro-influencers with less than a thousand followers, they can prove to be really helpful. The best part is that they will be well within the range of your budget. So, even if you are running a very small business it is very easy these days to connect with influencers as well as entrepreneurs that belong to your niche and can help support your brand.

Just like these, there are many more tips that you can follow before you enter the world of social media marketing. However, one thing that you can be absolutely sure of is that you will need a great social media marketing strategy before you get into it. Make sure all your efforts are worth the results.

May 31, 2022
7 Social Media Tactics to Drive Traffic to Your Website
As a marketer or business owner, you will probably look for ”more customers”. There are many ways to increase traffic to your site but social media marketing can help businesses build their brand, foster a community around your business and grow your bottom line and recognition. It can also be a key player in driving traffic to your website. Social media is also essential to increase traffic to your website, eCommerce store, landing pages, blog posts, and more.

This is not something theoretical but if used correctly by social media marketers, it can become a great source of engagement and traffic that can help you establish a successful online business or blog.

In today’s post, we are going to look at some ways social media optimization services can drive traffic to a website.
1. Optimize your Social Profiles
When people look to know more about your brand or enterprise they open your profile or bio section. It should quickly communicate your brand value proposition while establishing your mission, style, and tone.

The more distinct your social media profile bio is- without sacrificing clarity-the more like you will catch visitors’ attention and resonate with your ideal audience. For an optimized website, a streamlined social media profile with the right set of keywords and information is a must.

Don’t write your entire business story in your bio. Just add a couple of lines then connect the bio to your site with a call to action for your home or landing page. Take help from social media marketing companies like INFOCRATS to optimize your social profile.
1. Engage with Your Target Audience Consistently
Social media is the platform to connect to your target audience directly. You can interact with your followers, get feedback in real-time, and better your customer experience. Consistent engagement with your audience on social media platforms can boost traffic to your profile as well as on the website. This also enhances the opinion of audiences from the company’s perspective.

For a successful audience engagement with your brand don’t ignore your audience, keep them engaged.
1. Time your Posts Correctly
It’s impossible to nurture customers to your site if you post social content when one in your audience engages.

Research for the best time to get maximum views and reach. Look at your past data instead of following best practices in social media post timing. Find out when your target audience is more available and responsive. Apps like Sprout Social can help you create and implement effective paid and organic campaigns powered by social engagement data.

Posting frequency and the number of followers and likes you gain depends on certain factors like:
- Region/Time zone
- Target Audience
- Days in a week
- Content
- Hashtags
- Profile bios
1. Focus on Sharing Visual Content
According to statistics, visual content receives more likes and shares than text-based content. Spend time producing pictures that convey information about you, your business, and your niche items. Ensure that your graphics are too unique to get unnoticed. Later, concentrate on spreading the same to your target audience.

The major goal of developing visual content is to gain awareness on social media. Make sure you post well-planned visuals that deliver to the point information.
1. Use Social Proof
You can also use social proof to increase your site’s value. Just like any review or customer testimonial, social credibility brings the human voice into your brand experience. Whenever someone purchases or does shopping for something they want, they look for reviews, ratings, recommendations, referrals, and input from others who have used the product or service.

Add reviews, social comments, feedback, and video testimonials to your social media content and business website. Make sure to only use social proof you have permission to repurpose.
1. Run Q&A Polls and Social Media Contests
Social media contests and Q&A polls are great and interesting ways to engage your audience. Such activities on social channels help you improve the communication gap between you and your followers. Running quizzes, polls, and contests, when your audience is active, can indulge your audience in sharing, talking, liking, and following. This also makes them aware of your company, website, and products.
- Go live on Instagram, create polls in your story and use hashtags.
- Create Twitter Q&A to interact with your audiences and know their opinions.
Know the Latest Social Media Trends of 2022 here!
1. Tag Products in the Visual
If you have an eCommerce store, this social media marketing hack is probably the best one for you. You can use your product images here and tag them with product page links. In short, Instagram can act as your shopping page where people can scroll through to see your products. The best part of this hack is that users won’t have to leave Instagram if they want to buy a product if they are in the delivery range of the product. If not, the user can still see the product on their eCommerce site.

Instagram shopping can bring a great amount of traffic to your eCommerce store just by adding product details in the post and a product sticker in your Insta story.

Have a look at how Zara did this right!

Conclusion:

Patience and persistence is the key to staying alive in the social media and online marketing world.

Social media advertising strategies are great, but they take time to come into effect. These seven proven social media optimization strategies are sure to reap benefits in the long term for your business. Being customer-centric is the only key to a successful social media marketing campaign. Remember, social media is a game-changer only if you use it the best possible way.

INFOCRATS is the right digital marketing company to provide SMO solutions for your business. Our social media marketers have long-established knowledge and remain up-to-date to improve our performance with the latest trends in social media optimization. Fill out our contact form to receive a FREE quote on social media advertising services.
May 9, 2022
How Will Social Media Impact Businesses Marketing Strategy

2021 cemented a lot of changes in our professional lives. Google meet became our default meeting platform and webinars became regular events. But the most impactful change was how social media marketing has become the go-to window to learn, find new career opportunities, and grow our brands.

In order to survive in a competitive online market, you need to follow new trends in your industry. In fact, 72% of companies started using social media data to make informed business decisions. So, how can you rise up from your competitors and ensure your brand is doing everything it can to succeed? By leveraging the power of social media of course! Below we have shared why social media is important for your business!

Social media can sometimes seem like it’s all fun and games and visited mostly by youngsters. Is it just a way of distraction for entrepreneurs or business professionals trying to build their brand visibility and increase their sales? As it turns out, this is not the case at all. Social media advertising plays a critical part in your overall digital marketing strategy- as long as you use it rightly into your plan. Social media has become one of the important aspects of online marketing and it provides incredible benefits that help reach millions of people worldwide. And if you are not investing in this profitable digital marketing strategy, we guarantee, you’re missing out on an incredible marketing opportunity.

Improves Brand Awareness

Social media is one of the effective digital marketing platforms that can be used for free to increase your brand or business presence. To get started, create social media pages for your company and start networking with others. By applying a social media strategy, it will help you significantly increase your business recognition. Over 91 percent of marketers reported that their social media initiatives considerably boosted their brand visibility and heightened user experience by spending only a few hours each week. Having a social media presence for your brand can undoubtedly benefit your business, and with regular use, it may quickly generate a large following for your company.

Generating Leads

Creating meaningful conversations and engagement within your target industry by posting the latest news, data, videos, and interesting trends. Customers are more likely to make purchases from your online store or use your services if you are easily accessible and reachable. Social media is not only the most effective way to sell your products or services, but it also allows you to obtain personal information about consumers with tools like email finder, allowing you to contact them directly via other marketing strategies. Not only you will build credibility with potential customers, but these strategies can result in gaining leads as well.

Check out the Social media trends of 2022 here!

Improves Customer Satisfaction

Social media channels like Facebook, Instagram, Linkedin are two-way communication channels that let you speak and listen to your audience for better customer service. You can quickly react to the reviews provided by the customer and can resolve their queries in real-time for improved customer satisfaction. According to studies, customers are more likely to connect with businesses that assist their issues and queries quickly. That is the reason, the role of social media in digital marketing can’t be ignored as it helps respond to customer queries as soon as possible.

Making Sales

Of course, converting an engaged audience into paying customers is the ultimate goal of your online marketing efforts. And you can also hire a social media advertising company to make that happen.

In fact, more and more social media platforms are incorporating marketing and purchasing features for brands to use.

Facebook and Instagram have visually appealing interfaces for advertisers where you can showcase your products/services on the platform and link to your corporate site or eCommerce store. This means making a purchase is nearly seamless for your interested customers.

Increases Traffic

One of the biggest advantages of social media is that it helps to increase your website traffic. By sharing your content on social media pages, you’re providing users to click through your website and visit it for more information. The more quality content and images you share on your official accounts, the more inbound (direct) traffic you will get while making conversion opportunities.

Collaboration with Potential Business Partners

Social media makes it possible to collaborate with new business partners and industry professionals. Approximately 1.8 billion people use Facebook groups and with 10 million groups on Facebook, chances are that you will meet some business professionals in a few of those. In fact, 72% of B2B Buyers use Linkedin to share important things about their business. By using Linkedin marketing, you can do your research and find those who might want to collaborate.

How Can Social Media Marketing Companies Help?

Today, it is almost impossible for any enterprise or startup to thrive without a social media presence. It is a cost-effective digital marketing method of connecting with customers and creating brand awareness.

Know which platforms to use, what type of content performs best, monitor your channels constantly for comments, engagement, questions, and feedback. There is a lot of work for small businesses to handle alone.

It’s easy enough to set up display ads on your own, but how can you be sure you’re using the right keywords, targeting the right audience, and setting the right daily Facebook ad budget?

That’s where social media marketing companies come into the game. We do market your products and services on different platforms to increase leads and sales of your business. Our social media marketers strategize the best suitable platform for the maximum reach on the basis of your target audience and products & services for social media marketing to accomplish your brand goals.

Infocrats is more than just your social media marketing company. Our services include social media management, social media advertising, email marketing, display ads management, and graphic designing.

March 15, 2022