Tag: SEO service provider

  • 5 Ways to Create an SEO-friendly Site Structure

    5 Ways to Create an SEO-friendly Site Structure

    Did you know that Google assesses around 200 factors through its algorithms in order to rank any website? This can only prove one thing; internet marketing is super important for your business website these days.

    As a digital marketing company in India, we also provide social media optimization services to our customers. There have been many times when the customers but unaware of the importance and benefits that the services can bring to their business. However, after acquiring our services and looking at the results in the search engines like Google, they have come to realize that it has helped their business in quantities that they did not ever imagine.

    This is why we are bringing this block to you which Will tell you five ways to create an SEO-friendly site structure!

    Before we jump into that conversation, it is important for you to know the cruciality of SEO for a site structure. 

    Regardless of the amount of effort that you are putting in, it may result in nothing if there is no proper site structure. This is why it becomes vital to keep your website structure to the fore in order to win the search engine optimization game. Here are a few points for you to have a look at, which will explain to you, the importance of having a great site structure: 

    Improvement in site crawlability: if you are reading the term site crawlability for the first time then here’s your chance to learn something new. It basically means how will a search engine will be able to access as well as crawl your website content without getting run into a dead or broken link. If you improve this aspect of your website then it becomes elementary for search engines to rank you at the top.

    Gaining of site links: site links offer great SEO value to websites. They also enhance the navigability of the website and improve the online brand reputation of that business. Having a robust website structure will increase the probability of receiving site links.

    Improvement in user experience: it is obvious that with a clear website structure the users would want to stay on your website. This means that their engagement with your products and services increases and that eventually decreases your bounce rate. When the users increase their time on your website the search engine gets the indication that the user is finding the content relevant based on the keyword search. This is a great opportunity of getting the website indexed at the top of the search engine results. 

    Best Practices for Creating SEO-Friendly Site

    Now that you know the benefits of creating a great website structure let’s have a look at how you’ll be doing the same:

    1. Taking into account the hierarchy: if you start by building your website from scratch, it becomes very important to plan the structure of your website in advance. At the top of the hierarchy, you should be labeling the main page of the website. At the second level of this same hierarchy, you could mention the important pages of the website. In this way, you should have about 2 to 7 categories. 
    2. Maximizing the internal links: there are some great reasons for including a proper site structure. When you create internal links the site structure prompts the end users in the right direction, your information gets organized for your end users, and the ranking power of your website increases in the search engine results. We have seen the benefits of this many times while providing digital marketing and social media optimization services
    3. Developing a URL structure that matches the hierarchy: it is imperative for you to ensure that the URL structure of your website is one that matches the hierarchy of your site. One of the greatest ways of creating an SEO-friendly website structure is by defining the categories first and then going on to define the subcategories and further defining the products or services. With the use of a URL structure, you will be able to include target keywords and improve the visibility of your website. 
    4. Building the website’s navigation in HTML or CSS: most content managers, as well as digital marketing executives out there, have found that it is easy to drag and drop the functionalities within their CMS for publication purposes. However, the downside to this is that the drag-and-drop functionality offers a limited set of features. Due to this, it becomes a good idea to leverage simple coding through HTML or CSS.
    5. Developing the shallow depth of navigation site structure: you will find that one of the most challenging elements for content marketers while creating an SEO-friendly website structure is the shallowness of the website. Basically, you should know that two or just a few clicks from your end users would ensure that they are taking the desired actions.

    SEO sites

    These are some of the great ways of creating an SEO-friendly website structure. If you think you cannot do these steps on your own then you can definitely go for consultation as well as SEO services from professionals.

    If you do seek the help of professionals make sure that you see how many businesses have they help with their services. You can do so simply by asking them for testimonials or visiting the website for which they have provided SEO services. This way you will be able to first-handedly see what kind of website structures would they be making for your business and will it work for the benefit of your business or not.

     

  • Top 7 Google Ranking Factors in 2022

    Top 7 Google Ranking Factors in 2022

    Search engine marketing (SEM) is a field that is constantly evolving. Google’s algorithm to rank local search results may vary, depending on the kinds of signals, making it slightly difficult to understand for online marketers where your efforts should be dedicated. It is important to understand the key SEO factors for a better ranking in 2022. 

    Businesses who are opting for SEO services know how vital it is to boost brand presence, the ranking factor is tagging along with it. However, in this competitive world, businesses are striving harder to ensure their website ranks as high as possible on search result pages (SERPs) and Google uses over 200+ ranking factors that you must take care of while planning an SEO strategy.

     1. High-quality content

    Content is essential for SEO ranking as this is what attracts search engines to index your web pages correctly and helps rank your website better in search engines.

    Google analyzes the quality of content by reviewing the content and structure of a page- taking into important factors such as incoming and external links, keyword relevance, density, and usability.

    High-quality content that is well-structured, engaging, and provides value and relevant information to its readers has more chances of ranking.

    Remember, quality beats quantity every time, so ask your digital marketing company to focus on value, not word count.

    High-quality content writing services in Indore

    1. Site and Page Speed

    Popular search engines like Google, Yahoo, and Bing work hard for improving user experience. Therefore, the loading speed of a website is a significant SEO ranking factor that should be considered by businesses.

    Unfortunately, a poor website loading speed is a major issue that a fast 4G or 5G Internet connection cannot resolve. Websites have to be optimized according to the latest standards to get loaded fast.

    Google prefers to rank websites that load the content instantly more highly. According to Unbounce reports, the speed of the website has a significant impact on a site’s ranking and user experience. For instance, roughly 64% of people state that the loading time affects their decisions to make an online purchase.

    1. Technical Health & On-Page SEO

    On-page SEO is a type of technical SEO that focuses on fixing things like missing metadata, broken internal links, and HTML source code for overall website health, as well as optimizing written content.

    It is critical to maintain a healthy website that stabilizes search rankings and serves as a foundation for further optimization.

    On-page SEO organizes webpage content so that crawlers can index the information they’re looking at and, as a result, rank the page higher.

    1. Rank Brain

    RankBrain is another major Google ranking indicator, with the goal of providing the most relevant and useful results by better understanding the human intent behind a search query. RankBrain uses machine learning to comprehend complex searches and their relevance to certain topics, while also considering how the user interacts with the specific set of search results. As a result, search results that have a higher user success rate are rewarded with better rankings. Read about the Rankbrain Algorithm guide here!

    1. Domain Authority

    The domain authority of your website is the next Google ranking factor you should work on. It’s a search engine ranking metric that demonstrates your site’s expertise on a specific issue and its potential to rank on search engines.

    Moz creates domain authority and assigns a score between 1 and 100. The higher your domain authority, the more likely you are to rank on Google.

    You can now increase the authority of your website through a variety of methods. Obtaining high-quality backlinks is a good place to start. However, having a large number of backlinks does not always imply higher ranks.

    This is where you’ll need to generate fantastic industry-specific content.

    1. MobileFriendliness

    According to Statista, mobile devices account for the majority of Internet traffic. As a result, when ranking websites, Google and other search engines consider the needs of mobile users. They measure the time it takes for a page to load on a mobile device. They also look and see if websites are suited for consumers who access content via smartphones and tablets. To be well-ranked, websites should have responsive layouts. In a nutshell, a mobile-friendly layout arranges all of the elements in a specific order based on the size of the screen.

    To learn more about the benefits of having a mobile-friendly website visit here!

    benefits of having a mobile-friendly website

    1. Featured Snippets

    It’s a never-ending battle to reach the top of Google’s organic search results.

    However, just because it’s difficult doesn’t mean you can’t succeed. Even if you aren’t in the first place, you can still outrank it.

    But how do you do it? Is it even possible to do so?

    Yes, you can do that if you claim a featured snippet.

    Featured snippets are the short excerpts that show at the top of Google search results. They’re placed in what’s called position zero, which means they’re high above everything else, making them easy to notice and click on. Currently, featured snippets account for 8% of all clicks associated with a search query.

    Bottom Line

    SEO has a big impact on online or local businesses. It’s good to make a website well-optimized to hit the top position in SERP.

    Recognizing and analyzing the different elements with the help of the top SEO company in India can bring a significant impact on your local SEO rankings.Because it is the first step towards walking the long road ahead. Since the competition is rising, it is vital to keep the focus on major SEO ranking factors, especially for service-style businesses or small brands.          

    These Google ranking factors can make or break your digital marketing strategy so keep your eye out for updates and you will have a good chance of succeeding.

    How Can We  Help?

    At INFOCRATS, we plan and implement result-driven digital marketing strategies to bring traffic to your website. We are specialized in SEO tools and techniques and through these tools, we help businesses in boosting their ranking on search engines. The more your brand becomes visible on search engines, the more likely you will see an increase in your sales.

    Feel free to get an SEO consultation from our experts by dropping an email at info@infocratsweb.com