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Tag: SEO Firm in Indore

  • The Rise of Video: 7 Tips to Boost Your Site’s SEO

    The Rise of Video: 7 Tips to Boost Your Site’s SEO

    Undoubtedly, video is now the de-facto ruler of the business marketing arena. Companies serving varied industries are now discovering their huge power; digital platforms are placing them right at their core for capitalizing on their huge interest, and customers are head over heels about videos.

    People are so much into watching videos that videos make up above 82% of all customer internet traffic in 2022- 15 times higher than the situation in 2017. Nevertheless, creating stunning videos is just half the work done. There’s much more work you need to do in the present online crowded space to guarantee your videos find the right audience. To start with, you must follow the latest SEO trends & techniques to ensure your videos bring in good results.

    Starting from selecting the suitable videos and platforms for publishing them to taking care of different SEO-related tasks, you must have your hands on seemingly the most minute details to improve the performance of your videos and to make the most out of them.

    Well, it has not been long enough since we started talking about the way mobiles have revolutionized the marketing space. Been there, done that. And now, the next thing that is changing the entire marketplace is video. All thanks to the availability of video maker tools, it has now become easier to make videos & edit them using any online professional video editor to create pieces that stun the world.

    Rise of Video

    Video Content Is Truly on the Rise with Huge Growth Potential

    A video makes up around 82% of all online traffic, and it is being envisaged that these numbers will grow to 80% very soon. There are even estimates of $7.77 billion being spent on online video advertising, considering the huge growth potential that it comes with. Even expenditures on video advertising are expected to double in the near future.

    One of the imperative reasons behind this exponential growth of video advertising is its effectiveness. If pictures are worth a thousand words, videos are worth much more. As per estimates by Forrester, a minute of video content is equal to 1.8 million words of text in a communicated message.

    People recall videos more than text. In fact, 80% of the viewers recall watching a product video, while 46% of them take some form of follow-up action too. Their follow-up action includes looking for more details about a product or visiting the business’s site.

    Last but not least, videos are easy to use on the part of businesses and easy to consume on the part of customers. Nowadays, different video-making tools have made it easier for businesses to produce videos affordably without spending exorbitantly on in-house expertise or outsourcing their video creation project.

    Now that you obtained a clear idea of how video content is rising day by day, you must further know that even the best videos become useless if the target audience does not find them. So, here are a few tips on using videos to boost the SEO ranking of your site:

    1. Video Integration

    Video is considered quality content, and when you include a video on your website, it signals the search engines that your site or page contains relevant and rich media matching search requests.

    It is expected that the major search engines will resort to increasing the ranking factor of sites, including videos, as customers demand more videos in the search results. Therefore, having a video on your site will boost its page rankings.

    1. Keyword Labels

    Just as you label graphics and pictures, you must label your videos with the right keywords. Providing more information to the search engines through the keyword labeling technique will help them identify your video as relevant to the search results.

    Including keywords used for text SEO in your video file name, title, tags, and description ensure that the relevance of your visual content to search results is clear to the search engines.

    1. Use Video Transcriptions: They Help

    According to top digital marketing companies in India, including a suitable transcript in the audio part of your visual content will improve its exposure or findability while further adding support for its relevance to the search requests.

    1. Go for YouTube Video Hosting

    You might already be aware that YouTube is the second-largest search engine in the world after Google. And since Google now owns YouTube, hosting your video on YouTube means that it has a higher chance of appearing on the Google search results.

    Credit for the massive popularity of YouTube goes to its convenient video hosting and sharing solutions. People cannot just watch videos on YouTube, but they can also add comments and subscribe to their favorite producers.

    YouTube Video Hosting

    YouTube offers your business the visibility and exposure it requires without putting in a lot of effort. You just need to host your video at the right place on YouTube and under the correct category.

    That’s it, and you will be able to reach the masses by hosting your video on YouTube. Not only this, but your YouTube video will also grab the viewers’ attention and even have a chance of going viral, which will bring in more business.

    1. Video Sitemap

    Video sitemaps serve as extensions to the general sitemap of a business’s web property. While details on the video sitemap might be the same as some of the keyword labels you use for making your video exclusive, it is an entirely different procedure.

    You can customize metadata like rating, duration, age appropriateness, view count, whether your video can be embedded, and various other valuable details.

    1. Work on Video Optimization for Load Time

    Page performance is one of the essential metrics Google considers in its algorithm. The time a page takes to load has a significant effect on the users’ experience, and in a way, it can also affect SEO.

    57% of the mobile users turn away from sites that take more than three seconds to load. Therefore, you must optimize your video so that it takes less time to load. Remember, the viewers do not have much time to wait for your site or page to load. So, optimizing your video for load time will increase your SEO ranking as more people go through your pages.

    1. Make the Effective Use of Social Signals

    When more people view and like your video, it serves as a positive signal to the search engines regarding the value and effectiveness of your content. This increases the likelihood of your content being found and bringing in traffic to your website.

    The Bottom Line

    So, these are the seven tips following which you can use videos to boost your site’s SEO. Keep in mind that simply making a video is not enough. The perfect blend of different strategic decisions, marketing habits, and technical aspects will define your videos’ fate, performance, and overall rankings. And that’s the reason why you need to try a mix of both old and new SEO techniques to ensure your videos reach the widest audience.

  • What are Some Big Trends of SEO in 2022?

    What are Some Big Trends of SEO in 2022?

    The world of SEO as we all know keeps changing constantly. The year 2022 is already becoming an exciting year for this industry. The previous year witnessed a large amount of Google algorithm updates that included the Core Web Titles update as well as the Page Experience Update and all we can say is that there will be more coming up this year. As far as the search engine optimization trends of this year are concerned, they would be focusing on mobile-friendliness, accessibility, overall amazing experience on Google search as well as machine learning. 

    As an SEO company in India, we also provide SEO services to its clients, and we always have to be updated. This is why we thought to share all the trends that are going to get big in the year 2022 when it comes to SEO. 

    Have a look at the following SEO trends of the year 2022 that are going to become really big: 

    1. The imperativeness of backlinks: the fever of the pandemic changed the way we consumed information from all over the internet. In order to win the trust of searchers, Google has decided to place more and more value on backlink equity for rankings of SEO. If you don’t already know what link equity means, it refers to the value that a website provides by linking to your site. This gets affected by domain authority, some current Google rankings as well as other metrics. This means that building valuable backlinks becomes a very good strategy for SEO for anybody. One of the best ways for Google to understand that your site is a trustworthy one and that Google can send searchers to your website is by building backlinks. Backlinks have proved to be one of the strongest factors when it comes to ranking for SEO. However, the importance of backlinks has been debated for quite a few years now, in the year 2022, this is an SEO strategy that should definitely go for.

    How Important Are Backlinks for SEO?

    2. Video optimization and YouTube are the way to go: last year we have witnessed about 50% growth in the number of channels that are earning $10,000+ each year. We have seen that more and more Google search engine results page known as SERP is being taken by videos. We all have also noticed that companies like YouTube, Instagram, and TikTok are motivating video content in order to improve their customer engagement as well as attract new customers. This means that in the year 2022 you should definitely give some weightage to using video content as a part of your SEO strategy. Not only this but using keywords within the title as well as URL and the description of your video are a couple of new ways that add rich information to your YouTube videos while increasing their value. Other tricks that could increase the value of your video content include clip markup, seek markup as well as closed captioning. 

    3. EAT becomes fundamental: although you may not find this trend to be a new one, EAT has become absolutely fundamental to almost all parts of search engine optimization.  If you want to give a good user experience along with creating great content while you build up your backlinks as well as end up on the SERP, then your content must have EAT. If you’re still wondering what EAT stands for, it means expertise, authority as well as trust. If you are an expert on the subject and you share the content of the same subject then Google can easily trust you more and send searchers your way. Of course, the more Google trusts you the more backlinks you will get and your rankings will go higher giving you more authority, eventually. According to the Quality Rater Guidelines, there has been a significant increase in the focus on EAT acting as a ranking factor for Google Source. The same will stand in the year 2022.

    4. Site usability metrics gaining more importance: we have observed that Google will be prioritizing site performance which creates the best user experience, according to their 2021 page experience update. Google has proved that they will not hesitate in penalizing websites that are not meeting certain speeds as well as UI/UX metrics (core web vitals). This also includes penalizing the websites that come with poor accessibility for the users. Almost all of this will have to do on-page search engine optimization that involves UI as well as UX. Even if you have the best quality content out there, your users will not be able to experience it because of the poor web experience that you are providing to them. There are some site capabilities that you should be prioritizing in the year 2022. These can be a great SEO strategy for you. They include increasing the loading speed of your website, accessibility as well as mobile readiness of your website. 

    Website Usability

    The year 2022 will see many more SEO trends coming up. The most important thing is to stay updated and use as many in your SEO strategy as you can. This would ensure that your website ranks high. You can also consider taking the help of professionals like us who deal with local SEO as well as digital marketing like PPC, Content Marketing along with making a great SEO strategy for business, according to the trends of the year. 

    There are many more new things that were left for you to explore in the world of SEO. However, you should realize that there will always be things that you are missing out on if you do not constantly stay updated by reading about SEO trends and by practicing the same. The best way you can do this is by sharing such blogs with other people as well as reading them yourself.