Tag: SEO company

How is Video Content Beneficial for SEO and CRO
SEO or search engine optimization is many times thought in regard to or in terms of the words on a page that Google “reads” when it is crawling a website. We all know that things like headers, meta descriptions, title tags, and written content on a page are clearly very important, but when it comes to content marketing, it is equally imperative to SEO, if not more. Did you know that when you add videos to a webpage, it can majorly help in improving your SEO? And, of course, we are all familiar with the benefits of SEO & CRO. On that note, you will be happy to know that videos are also hugely crucial to conversion rate optimization, or CRO as we call it. SEO, as well as CRO services, always work in conjunction with one another. This is done in order to drive traffic to a site. Further, it leads to getting the users to take the desired action, which is then called a conversion. Video is crucial to both of these things. In this blog, we will be discussing the benefits of Video marketing and how it helps SEO and CRO!

Let’s dig deep into why video is important to search engine optimization!

We are all required to get an understanding of what Google looks for when it crawls websites. We should be paying attention to what factors into Google’s rankings on the SERP; search engine results page. All of this is required before we answer the question of how video helps with SEO!

Google’s algorithms are very important to understand. They value the quality as well as the relevance of the content on a page in regard to the original search. This is done when Google is deciding what web pages should show up higher in the SERP.

This is why SEO practices often include optimizing the existing content on a page with the simple process of adding relevant keywords. On top of this, it should be made sure the content being put up is grammatically correct and reads well. This will ensure that there is no duplication of content.

However, it is a common misconception that Google if only looking at the text on a page. Google also goes on to scan for additional media types, including images as well as videos. This is the way it sees what the page offers, in order to make the search engine’s SERP, more relevant to users. In Google’s eyes, quality content with graphics as well as videos is a jackpot. Such are the benefits of video marketing, that websites with a mixture of quality text as well as visuals are considered varied and informative. This is a process done for boosting SEO efforts and giving you some of those great advantages of SEO.

And now, let’s dig deep into why video is important to conversion rate optimization!

Did you know that there are about 83% of video marketers have reported how video content has majorly helped them in increasing the average time, for which visitors stayed on their page? In fact, it has also been observed that a video on a website’s landing page has the capability to boost conversion rates by 80%!

The simple fact is that, if you provide more relevant content on your website, the users tend to engage and stay on it longer. On that note, typically, the more time for which someone is actively on your webpage, the more likely they will be to convert. The benefits of video marketing are not only that it helps drive more traffic to a webpage, but also that it keeps the users on the page as video gives them more content to interact with.

It has been observed that video also helps CRO as people are more inclined towards buying a product after they watch a video about/for it. This is because of the fact that people are able to retain more content of a message when they watch it in a video, rather than reading about it.

Our brains are hardwired for visual content. It processes this kind of content up to 60,000x faster than it processes text.

The pros of video marketing are that studies have shown about 54% of consumers ask for more videos from their favorite brands. The best type of content in order to attract people is video.

We are sure that now you have a good idea of the various benefits of video marketing and how it can lead to better SEO and CRO. Eventually, your business will be able to enjoy the great benefits of SEO & CRO as well.

By following simple steps, like increasing the amount of video you show to your user landing on your webpage, you can hack into all of these benefits. When you will be attracting users through video marketing, it will enhance your SEO, and eventually, you will be enjoying more of the converted users buying from you.

So, if you haven’t already started putting out more video content to attract your users, now is the time to get into it. In short, remember these 5 points on how video marketing can lead to achieving search engine optimization results.
1. Google Cares About Your Video Content More Than Ever
2. Video Marketing Will Lead to Major Traffic-Generation
3. Video Will Keep Users More Interacted on Your Site
4. People Are Always More Likely to Link to Videos
5. Videos Help in Improving the Value of SEO
Here’s hoping that you are able to relish the benefits of SEO & CRO as well as video marketing.
November 21, 2022
Content Marketing and Social Media- The Most Powerful SEO Weapons

When it comes to content marketing as well as social media you must have heard a million times how powerful they are. However, the question arises, why are they considered your most powerful weapon in today’s day? When you think about SEO, you have any questions popping into your mind. The questions may include, “Is everything in SEO related to my website?”, “Does the path to SEO come along with social media?”, and “What do I have to do when it comes to content marketing?”

As providers of social media services as well as content marketing services, we understand these questions and even how to answer them. Firstly, all of the above questions or completely valid. When it comes to SEO and making sure that it works effectively, there are many balls that we all have to juggle. This includes on-page as well as off-page activities as well. Along with this comes social media and content marketing including blogs, website content as well as videos, and much more.

In this blog, let’s explore why these two weapons become the most important ones for you to carry in the digital world war.

The vitality of integration

When you think of a strong marketing strategy, think of a number of different components that it includes. As providers of content marketing services and social media optimization services, we have the management of both in our contracts. This is because we know in order to get the best results for you, we require everything to move in a proper alignment. To ensure the clarity of this statement, let us look at a simple example.

Step one: a potential customer finds your brand with the help of a keyword search.

Step two: they go to Facebook or Twitter and check the basic information about your business. They are easily able to find relevant as well as fresh content.

Step three: they visit your business website and find the content that they can relate to, in addition to recent blogs published on the website.

This particular potential customer will be much more likely to convert when your business passes all such tests that they make it go through just to ensure that the brand is valid. However, the imperative thing to remember is that none of this would happen if you wouldn’t combine all of these tactics into an integrated as well as comprehensive strategy.

This is why it is important to understand the vitality of integration when it comes to the content marketing services or social media services that you hire.

The formula to improve SEO is by combining content marketing and Twitter.

Here’s a fun fact for you: Google has started to index new content on Twitter. When Google conducts its web search, it collects pages to index. This includes Twitter. The whole process happens very quickly. Certain variables tend to affect the time at which the Twitter content gets indexed by Google. This includes variables like when the content was created, how many people are tweeting it at a given time, the retweets all over, and much more.

In this case, when someone has a sound social media strategy that incorporates links, curated content as well as images they will find better results. This kind of content marketing approach can create a lot of traction as well as decrease the time Google requires to find your business. This turns out to become a huge benefit for not only social media but also for SEO.

But, how does Google rank a website?

If you want to understand this in the simplest manner, Google ranks a website and posts it higher if it believes that the brand is a credible source. The credibility of your brand is judged by the power of your content marketing. This also includes the backlinks to your website as well as your social media influence.

If you want to check the credibility of your business, ask yourself the following questions:

-is my content applicable to my brand?

-are all my customers engaging with the content on my social media profiles?

-have I cultivated influencers that interact with my content as well as my brand?

If the answer to all of these questions was a yes, then you will most likely see your website ranking increase.

Adopt a content marketing strategy that is evolving and fresh!

If you want to keep your page rank and make a difference with your SEO then you will need to approach it from a number of angles. This is why content and social media become the most powerful weapons for you. So, you should be creating more content whether it is on your website or on your social platforms. This will make sure to support your efforts elsewhere. Ensuring that you are sharing your keywords as well as key phrases everywhere is a great idea. Linking back to your website regularly will support your SEO strategy like nothing better can.

In conclusion, even if you know that the two most powerful weapons or social media and content marketing, it is very important to know exactly how to use them for your benefit. By reading such blogs and adopting great new strategies your business can show you improvement quickly and progressively. However, if you are feeling intimidated by so much information related to these, you can always seek help.

Providers of digital marketing services in India like Infocrats can help you curate the perfect strategy for your business. All you need to do is tell us how much you are willing to be involved and we will handle the rest.

If these two weapons are used correctly, they can show you wonders for your business. With the help of some guidance, you can understand social media and content marketing very easily and take it further all by yourself. All you need is a great strategy and consistency to keep up with it, for groundbreaking results.

November 14, 2022
5 Ways to Create an SEO-friendly Site Structure
Did you know that Google assesses around 200 factors through its algorithms in order to rank any website? This can only prove one thing; internet marketing is super important for your business website these days.

As a digital marketing company in India, we also provide social media optimization services to our customers. There have been many times when the customers but unaware of the importance and benefits that the services can bring to their business. However, after acquiring our services and looking at the results in the search engines like Google, they have come to realize that it has helped their business in quantities that they did not ever imagine.

This is why we are bringing this block to you which Will tell you five ways to create an SEO-friendly site structure!

Before we jump into that conversation, it is important for you to know the cruciality of SEO for a site structure.

Regardless of the amount of effort that you are putting in, it may result in nothing if there is no proper site structure. This is why it becomes vital to keep your website structure to the fore in order to win the search engine optimization game. Here are a few points for you to have a look at, which will explain to you, the importance of having a great site structure:

Improvement in site crawlability: if you are reading the term site crawlability for the first time then here’s your chance to learn something new. It basically means how will a search engine will be able to access as well as crawl your website content without getting run into a dead or broken link. If you improve this aspect of your website then it becomes elementary for search engines to rank you at the top.

Gaining of site links: site links offer great SEO value to websites. They also enhance the navigability of the website and improve the online brand reputation of that business. Having a robust website structure will increase the probability of receiving site links.

Improvement in user experience: it is obvious that with a clear website structure the users would want to stay on your website. This means that their engagement with your products and services increases and that eventually decreases your bounce rate. When the users increase their time on your website the search engine gets the indication that the user is finding the content relevant based on the keyword search. This is a great opportunity of getting the website indexed at the top of the search engine results.

Now that you know the benefits of creating a great website structure let’s have a look at how you’ll be doing the same:
1. Taking into account the hierarchy: if you start by building your website from scratch, it becomes very important to plan the structure of your website in advance. At the top of the hierarchy, you should be labeling the main page of the website. At the second level of this same hierarchy, you could mention the important pages of the website. In this way, you should have about 2 to 7 categories.
2. Maximizing the internal links: there are some great reasons for including a proper site structure. When you create internal links the site structure prompts the end users in the right direction, your information gets organized for your end users, and the ranking power of your website increases in the search engine results. We have seen the benefits of this many times while providing digital marketing and social media optimization services.
3. Developing a URL structure that matches the hierarchy: it is imperative for you to ensure that the URL structure of your website is one that matches the hierarchy of your site. One of the greatest ways of creating an SEO-friendly website structure is by defining the categories first and then going on to define the subcategories and further defining the products or services. With the use of a URL structure, you will be able to include target keywords and improve the visibility of your website.
4. Building the website’s navigation in HTML or CSS: most content managers, as well as digital marketing executives out there, have found that it is easy to drag and drop the functionalities within their CMS for publication purposes. However, the downside to this is that the drag-and-drop functionality offers a limited set of features. Due to this, it becomes a good idea to leverage simple coding through HTML or CSS.
5. Developing the shallow depth of navigation site structure: you will find that one of the most challenging elements for content marketers while creating an SEO-friendly website structure is the shallowness of the website. Basically, you should know that two or just a few clicks from your end users would ensure that they are taking the desired actions.
These are some of the great ways of creating an SEO-friendly website structure. If you think you cannot do these steps on your own then you can definitely go for consultation as well as SEO services from professionals.

If you do seek the help of professionals make sure that you see how many businesses have they help with their services. You can do so simply by asking them for testimonials or visiting the website for which they have provided SEO services. This way you will be able to first-handedly see what kind of website structures would they be making for your business and will it work for the benefit of your business or not.
August 30, 2022
Top 7 Google Ranking Factors in 2022
Search engine marketing (SEM) is a field that is constantly evolving. Google’s algorithm to rank local search results may vary, depending on the kinds of signals, making it slightly difficult to understand for online marketers where your efforts should be dedicated. It is important to understand the key SEO factors for a better ranking in 2022.

Businesses who are opting for SEO services know how vital it is to boost brand presence, the ranking factor is tagging along with it. However, in this competitive world, businesses are striving harder to ensure their website ranks as high as possible on search result pages (SERPs) and Google uses over 200+ ranking factors that you must take care of while planning an SEO strategy.

1. High-quality content

Content is essential for SEO ranking as this is what attracts search engines to index your web pages correctly and helps rank your website better in search engines.

Google analyzes the quality of content by reviewing the content and structure of a page- taking into important factors such as incoming and external links, keyword relevance, density, and usability.

High-quality content that is well-structured, engaging, and provides value and relevant information to its readers has more chances of ranking.

Remember, quality beats quantity every time, so ask your digital marketing company to focus on value, not word count.
1. Site and Page Speed
Popular search engines like Google, Yahoo, and Bing work hard for improving user experience. Therefore, the loading speed of a website is a significant SEO ranking factor that should be considered by businesses.

Unfortunately, a poor website loading speed is a major issue that a fast 4G or 5G Internet connection cannot resolve. Websites have to be optimized according to the latest standards to get loaded fast.

Google prefers to rank websites that load the content instantly more highly. According to Unbounce reports, the speed of the website has a significant impact on a site’s ranking and user experience. For instance, roughly 64% of people state that the loading time affects their decisions to make an online purchase.
1. Technical Health & On-Page SEO
On-page SEO is a type of technical SEO that focuses on fixing things like missing metadata, broken internal links, and HTML source code for overall website health, as well as optimizing written content.

It is critical to maintain a healthy website that stabilizes search rankings and serves as a foundation for further optimization.

On-page SEO organizes webpage content so that crawlers can index the information they’re looking at and, as a result, rank the page higher.
1. Rank Brain
RankBrain is another major Google ranking indicator, with the goal of providing the most relevant and useful results by better understanding the human intent behind a search query. RankBrain uses machine learning to comprehend complex searches and their relevance to certain topics, while also considering how the user interacts with the specific set of search results. As a result, search results that have a higher user success rate are rewarded with better rankings. Read about the Rankbrain Algorithm guide here!
1. Domain Authority
The domain authority of your website is the next Google ranking factor you should work on. It’s a search engine ranking metric that demonstrates your site’s expertise on a specific issue and its potential to rank on search engines.

Moz creates domain authority and assigns a score between 1 and 100. The higher your domain authority, the more likely you are to rank on Google.

You can now increase the authority of your website through a variety of methods. Obtaining high-quality backlinks is a good place to start. However, having a large number of backlinks does not always imply higher ranks.

This is where you’ll need to generate fantastic industry-specific content.
1. Mobile–Friendliness
According to Statista, mobile devices account for the majority of Internet traffic. As a result, when ranking websites, Google and other search engines consider the needs of mobile users. They measure the time it takes for a page to load on a mobile device. They also look and see if websites are suited for consumers who access content via smartphones and tablets. To be well-ranked, websites should have responsive layouts. In a nutshell, a mobile-friendly layout arranges all of the elements in a specific order based on the size of the screen.

To learn more about the benefits of having a mobile-friendly website visit here!
1. Featured Snippets
It’s a never-ending battle to reach the top of Google’s organic search results.

However, just because it’s difficult doesn’t mean you can’t succeed. Even if you aren’t in the first place, you can still outrank it.

But how do you do it? Is it even possible to do so?

Yes, you can do that if you claim a featured snippet.

Featured snippets are the short excerpts that show at the top of Google search results. They’re placed in what’s called position zero, which means they’re high above everything else, making them easy to notice and click on. Currently, featured snippets account for 8% of all clicks associated with a search query.

Bottom Line

SEO has a big impact on online or local businesses. It’s good to make a website well-optimized to hit the top position in SERP.

Recognizing and analyzing the different elements with the help of the top SEO company in India can bring a significant impact on your local SEO rankings.Because it is the first step towards walking the long road ahead. Since the competition is rising, it is vital to keep the focus on major SEO ranking factors, especially for service-style businesses or small brands.

These Google ranking factors can make or break your digital marketing strategy so keep your eye out for updates and you will have a good chance of succeeding.

How Can We Help?

At INFOCRATS, we plan and implement result-driven digital marketing strategies to bring traffic to your website. We are specialized in SEO tools and techniques and through these tools, we help businesses in boosting their ranking on search engines. The more your brand becomes visible on search engines, the more likely you will see an increase in your sales.

Feel free to get an SEO consultation from our experts by dropping an email at info@infocratsweb.com
July 29, 2022