Tag: SEO

7 Digital Marketing Tactics to Grow your Business

Digital marketing is one of the most powerful tools for businesses seeking to grow and expand in 2023. The ever-evolving digital landscape provides many opportunities for companies to reach larger markets, increase their customer base, and build brand awareness. By utilizing digital channels such as search engine optimization (SEO), content marketing, social media advertising, email campaigns, pay-per-click (PPC) ads, and more, organizations can effectively target potential customers with strategic messaging that resonates.

Using a combination of these strategies helps businesses maximize visibility online while driving higher conversion rates. According to an analysis conducted by Forrester Research in 2020, more than two-thirds of marketers achieved a positive return on investment through digital marketing tactics like SEO and content marketing. Additionally, a survey from WordStream reported that almost 90% of businesses saw an increase in website traffic following their adoption of PPC advertising.

By leveraging the latest digital tools and techniques, businesses will be able to reach larger audiences and make more impactful connections with customers. Companies can also leverage data analysis to better understand customer preferences and tailor their strategies accordingly. The synergy between SEO, content marketing, social media campaigns, PPC ads and other digital methods will help businesses create stronger relationships with customers and grow their business in 2023. Ultimately, this can lead to increased sales and profits for organizations looking to succeed in the digital world. With the right combination of strategy and technology, any business can reap the rewards of digital marketing in 2023.

1. Search engine optimization (SEO) – SEO should be the foundation of any digital marketing strategy, as it allows you to reach potential customers through organic search on platforms like Google and Bing. A comprehensive strategy of an SEO company in India will help you increase your visibility online, drive more traffic to your website, and ultimately generate more leads and sales for your business.

2. Pay-per-click advertising (PPC) – PPC is a powerful tool that can help you get instant results from your campaigns. You pay only when a user clicks on your ad, so you have greater control over how much money you’re spending on each campaign. With proper targeted audience segmentation and keyword research, you can create effective PPC campaigns that will help you reach the right people and get them to take action.

3. Social media marketing – Social media marketing services can be a powerful tool when used correctly. You can use it to engage with customers, build relationships, and promote your products or services. By creating content that resonates with your target market and running ads on popular platforms like Facebook and Twitter, you can drive more traffic to your website and generate more leads for your business.

4. Content marketing – Creating content is an effective way to increase brand awareness and establish yourself as an expert in your industry. Quality content such as blog posts, infographics, ebooks, podcasts, and videos can all help you build trust with potential customers and foster engagement with existing ones.

5. Email marketing – Building an email list is one of the most effective ways to stay in touch with customers and build relationships with potential ones. You can use email newsletters to keep people informed about your products or services, run promotions, and generate leads.

6. Affiliate marketing – Affiliate marketing is a great way to leverage other people’s content and reach new audiences. By partnering with influencers and bloggers who have an existing following, you can get more exposure for your business while also earning commissions from sales made through their sponsored posts or links.

7. Online advertising – Display ads are a great way to get your message out to a large audience at once without having to spend too much money on each campaign. You can use targeted ads to reach the right people at exactly the right time, increasing your chances of generating more leads and conversions.

These are just some of the digital marketing tactics you can use to grow your business. With careful consideration of your goals and budget, you can create a comprehensive strategy that will help you reach new audiences and increase sales over time. Investing in a well-rounded online presence is key to success in today’s competitive digital landscape.

By taking the time to research different strategies, implementing them into your campaigns, and measuring their effectiveness, you can create a powerful digital marketing strategy that will help you reach more customers and drive more sales for your business.

For digital marketing services hire the best experts at INFOCRATS WEB SOLUTIONS.

March 7, 2023
Handpicked SEO Strategies for Your E-commerce Website
SEO, or Search Engine Optimization, is the process of optimizing your e-commerce website to rank higher in search engine results pages (SERPs) and drive more organic traffic to your site. With the right SEO Strategies for E-commerce Websites in place, your e-commerce website can enjoy higher visibility, increased credibility, and ultimately, more sales.

Therefore, we have created and handpicked the best E-commerce SEO techniques you can use to boost your ecommerce website’s visibility and performance. Have a look:

1. Keyword research and optimization

This kind of research is the foundation of any SEO strategy. By identifying the keywords your target audience is searching for, you can optimize your website’s content and meta tags to rank higher in search results. To get started with SEO services in India, use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords and phrases. Once you have a list of keywords, make sure to use them in your website’s title tags, meta descriptions, header tags, and throughout your content.

2. On-page optimization

This process involves making changes to your website’s content as well as structure in order to improve its relevance and authority for specific keywords. Some key on-page optimization strategies for e-commerce websites include:
- Creating high-quality, keyword-rich product descriptions
- Optimizing product images with alt tags and captions
- Using header tags to organize your content
- Creating internal links between pages
- Making sure your website’s URL structure is clean and easy to understand
3. Content creation

Creating high-quality, relevant content is one of the most effective ways to attract and engage your target audience. By creating blog posts, guides, and other types of content that address your audience’s needs and interests, you can establish yourself as an authority in your niche and drive more organic traffic to your site. To maximize the impact of your content, make sure to optimize each piece with relevant keywords and share it on social media and other relevant platforms with the help of social media marketing company.

4. Link building

Link building is the process of acquiring links from other websites that point to your e-commerce website. These links help improve your website’s credibility and authority in the eyes of search engines, which can result in higher rankings and more organic traffic. To build links effectively, focus on creating high-quality, relevant content that other websites will want to link to. You can also reach out to other websites in your niche and ask for links, or participate in link exchanges or guest posting opportunities.

5. Mobile Optimization

With more and more users accessing the internet on their mobile devices, mobile optimization is becoming increasingly important for e-commerce websites. To ensure your website is mobile-friendly, make sure it is responsive and loads quickly on all devices. You should also consider creating a mobile app for your ecommerce store, which can provide a more seamless and user-friendly experience for your customers.

6. Local SEO

If your e-commerce website targets a specific geographic location, local SEO for E-commerce can help you rank higher in search results for that area. To improve your local SEO, make sure to include your business name, address, and phone number (NAP) on your website and in your meta tags. You should also create a Google My Business profile and list your business in other local directories, such as Yelp and Yellow Pages.

7. Analytics and tracking

Finally, it’s important to track and analyze your SEO performance to see what is working and what is not. By using tools like Google Analytics and Search Console, you can see which keywords are driving traffic to your site, how users are interacting with your content, and what kind of changes you need to make for improving your SEO’s performance. By understanding the insights and data generated from these tools, you can make informed decisions about your SEO strategy and adjust your tactics as needed to achieve the best possible results.

In addition to tracking your SEO performance, you should also regularly monitor your website’s technical health to ensure that it is functioning properly and is accessible to both users and search engines. This can involve checking for broken links, fixing crawl errors, and ensuring that your website is secure and encrypted with HTTPS.

Another important factor to consider is user experience (UX). A well-designed website with smooth and intuitive navigation can make all the difference in retaining visitors and converting them into customers. Make sure to keep your website’s layout simple and clean, and provide users with clear calls-to-action and easy access to your products and services.

Finally, don’t forget to stay up-to-date with the latest SEO Strategies for E-commerce Websites and best practices. Search engines are constantly evolving and updating their algorithms, so it’s important to adapt your SEO strategy accordingly to stay ahead of the curve. This may involve experimenting with new tactics or technologies, such as voice search optimization or artificial intelligence-driven optimization techniques.

In conclusion, SEO is a critical component of any successful e-commerce website. By implementing the strategies discussed above, you can improve your website’s visibility, credibility, and performance, and ultimately drive more organic traffic and sales. Remember to stay focused on your goals, monitor your progress, and continuously evaluate and adjust your tactics to achieve the best possible results. With a strong SEO for E-commerce in place, the sky’s the limit for your ecommerce website’s success.

One final tip to keep in mind is to be patient and persistent with your SEO efforts. SEO is not a one-time or short-term process. It takes time and effort to see results. It may also need to be continuously refined and adjusted as the strategy progresses. However, dedication can help you achieve long-term success and sustainable growth for your ecommerce website. Another important aspect of SEO is regularly monitoring your competition. See what they’re doing, the strategies they’re using, and the results they’re getting. You can then incorporate some of their winning strategies into your plan and make the necessary adjustments to stay ahead of the competition. This includes monitoring advances in technology and consumer behavior, and recognizing changes in search engine algorithms. Staying up to date and adapting to changes helps keep your SEO strategy effective and relevant.
February 20, 2023
How are SEO and SEM Different in Digital Marketing?
Have you often wondered about the difference between SEO and SEM? Well, in this blog, we dig deeper into all of that. But, let’s take a look at the very basics of it. The difference between search engine optimization also known as SEO and search engine marketing also known as SEM is that the former puts its focus on getting traffic from organic search. On the other hand, the latter focuses on getting traffic from organic as well as paid searches.

But is that it? Of course not. Well, it’s time to dig deeper into this digital services-SEO SEM and how they are different from each other.

What is search engine optimization or SEO?

SEO refers to the process of bringing improvements to the visibility of a site’s outcomes. This happens on specific search engines. It is executed with the help of unpaid forms of online advertising. The SEO strategy is used for increasing traffic to a site. This is done by continuously improving the website’s rank on search engine pages.

What is search engine marketing or SEM?

SEM also refers to the process of bringing improvements to the visibility of a site’s outcomes. This also happens on specific search engines. However, SEM is executed with the help of paid forms of online advertising. SEM actually includes SEO or Search Engine Optimization. It also includes contextual advertising, social networking, AdSense, AdWords, pay-per-click (PPC), and so on.

Before we move on to studying the difference between SEO and SEM more closely, let’s have a look at some of these fun and interesting facts related to the topic.
- According to TNW News, there are only about 30% of new businesses state the use of SEO for marketing and around 12% of companies are using PPC promotions.
- Although there are around 79% of digital marketers state that SEO strategy is one of their best strategies, there are also about 39% who are recognizing it as one of the most challenging strategies to adopt, according to TNW News.
And now, it’s time to go back into exploring the difference between SEO and SEM.

On one hand, we know that SEO is just a part of SEM. On the other hand, we know that SEM is a superset of SEO. The SEO strategy usually takes more time to actually appear in the form of results. However, SEM or search engine marketing gives out immediate results. If you are running a low-budget company, SEO is a better-recommended strategy for your type of business. However, if you are running a business with a big budget, SEM is recommended as the digital strategy to go with. When it comes to CTR which refers to Click-Through Rate, SEO has it higher than SEM.

Another big difference between SEO and SEM is that SEO is cheaper than SEM. Although SEO does not show immediate results, it does have more long-term benefits as compared to the SEM strategy. Another benefit of SEO that SEM does not share is that when it comes to SEO, the traffic potential is unlimited. However, with SEM the traffic potential is limited based on the budget for running the SEM strategy.

Another set of differences between SEO and SEM include the fact that SEO has the capability of improving a website’s visibility. On the other hand, SEM has the capability of improving small business sales. Amongst the digital services-SEO SEM, the competition is lower in SEO. This is because SEO requires organic content.

However, SEM has higher competition in the targeted areas. Lastly, in the process of SEM, the search results are targeting the selected audience. And, in the process of SEO, the search results do not target any particular audience.

The best example of SEO could be backlinks creation, and SEM could be Google Ads.

Let’s have a closer look at SEO and SEM individually, to understand them better!

How does SEO work?

SEO is one of those strategies that work the same. This is regardless of whether you’re using Bing, Google, or any other search engine. Each and every search engine has crawlers. These do the job of scanning all of the web pages that are available to them on the Internet. These crawlers then begin to bring this information back to a database. This is where the data gets indexed. From here, the algorithms match a user’s search query to the information that is stored in this particular database.

How does SEM Work?

The SEM or search engine marketing strategy works through purchased keywords as well as advertising. Usually, the website owners/ staff or sometimes even a PPC agency in India might decide or allocate a budget for bidding on keywords. These are the keywords that the searchers may use at the time of generating their search queries. The search engine marketing strategy works pretty well, whether the budget size is a little more or even a little less. These paid keywords then appear in the user’s search results. They appear in the form of an advertisement.

These types of advertisements come in multiple formats. They may include the following:
- Text-based
- Visual-based
With all of this information, you can be sure that there is a lot to know about digital services-SEO SEM. Although search engine optimization is a part of search engine marketing, it is crucial to understand the difference between both.

In conclusion, search engine optimization and search engine marketing are quality marketing strategies. They offer a business various benefits. This can even include real estate agents. When it comes to the decision of which one to use or whether to use both simultaneously, it depends completely on the agent who is making the decision. Therefore, if you have a business looking to grow its website’s value over time as well as wanting to avoid paying for ad placements, an SEO strategy is the best way to go about it. However, if you are looking to rise to the top of the SERPs with an immediate effect, as well as gain an instant improvement in traffic, the SEM strategy would be recommended.
December 20, 2022
How is Video Content Beneficial for SEO and CRO
SEO or search engine optimization is many times thought in regard to or in terms of the words on a page that Google “reads” when it is crawling a website. We all know that things like headers, meta descriptions, title tags, and written content on a page are clearly very important, but when it comes to content marketing, it is equally imperative to SEO, if not more. Did you know that when you add videos to a webpage, it can majorly help in improving your SEO? And, of course, we are all familiar with the benefits of SEO & CRO. On that note, you will be happy to know that videos are also hugely crucial to conversion rate optimization, or CRO as we call it. SEO, as well as CRO services, always work in conjunction with one another. This is done in order to drive traffic to a site. Further, it leads to getting the users to take the desired action, which is then called a conversion. Video is crucial to both of these things. In this blog, we will be discussing the benefits of Video marketing and how it helps SEO and CRO!

Let’s dig deep into why video is important to search engine optimization!

We are all required to get an understanding of what Google looks for when it crawls websites. We should be paying attention to what factors into Google’s rankings on the SERP; search engine results page. All of this is required before we answer the question of how video helps with SEO!

Google’s algorithms are very important to understand. They value the quality as well as the relevance of the content on a page in regard to the original search. This is done when Google is deciding what web pages should show up higher in the SERP.

This is why SEO practices often include optimizing the existing content on a page with the simple process of adding relevant keywords. On top of this, it should be made sure the content being put up is grammatically correct and reads well. This will ensure that there is no duplication of content.

However, it is a common misconception that Google if only looking at the text on a page. Google also goes on to scan for additional media types, including images as well as videos. This is the way it sees what the page offers, in order to make the search engine’s SERP, more relevant to users. In Google’s eyes, quality content with graphics as well as videos is a jackpot. Such are the benefits of video marketing, that websites with a mixture of quality text as well as visuals are considered varied and informative. This is a process done for boosting SEO efforts and giving you some of those great advantages of SEO.

And now, let’s dig deep into why video is important to conversion rate optimization!

Did you know that there are about 83% of video marketers have reported how video content has majorly helped them in increasing the average time, for which visitors stayed on their page? In fact, it has also been observed that a video on a website’s landing page has the capability to boost conversion rates by 80%!

The simple fact is that, if you provide more relevant content on your website, the users tend to engage and stay on it longer. On that note, typically, the more time for which someone is actively on your webpage, the more likely they will be to convert. The benefits of video marketing are not only that it helps drive more traffic to a webpage, but also that it keeps the users on the page as video gives them more content to interact with.

It has been observed that video also helps CRO as people are more inclined towards buying a product after they watch a video about/for it. This is because of the fact that people are able to retain more content of a message when they watch it in a video, rather than reading about it.

Our brains are hardwired for visual content. It processes this kind of content up to 60,000x faster than it processes text.

The pros of video marketing are that studies have shown about 54% of consumers ask for more videos from their favorite brands. The best type of content in order to attract people is video.

We are sure that now you have a good idea of the various benefits of video marketing and how it can lead to better SEO and CRO. Eventually, your business will be able to enjoy the great benefits of SEO & CRO as well.

By following simple steps, like increasing the amount of video you show to your user landing on your webpage, you can hack into all of these benefits. When you will be attracting users through video marketing, it will enhance your SEO, and eventually, you will be enjoying more of the converted users buying from you.

So, if you haven’t already started putting out more video content to attract your users, now is the time to get into it. In short, remember these 5 points on how video marketing can lead to achieving search engine optimization results.
1. Google Cares About Your Video Content More Than Ever
2. Video Marketing Will Lead to Major Traffic-Generation
3. Video Will Keep Users More Interacted on Your Site
4. People Are Always More Likely to Link to Videos
5. Videos Help in Improving the Value of SEO
Here’s hoping that you are able to relish the benefits of SEO & CRO as well as video marketing.
November 21, 2022
How is Digital Marketing Driving Business Growth in 2020? Why Companies Are Going Digital?

Whenever any small or big business gets established, the first focus of the business owners is to bring customers to the door. For grabbing the attention of customers to their business, they work on traditional forms of marketing including print ads, banners, and flyers etc.

However, with the evolution of technology and its emerging trends in the digital market, the forms of advertising have also been changed. While these traditional marketing strategies let your business flow in a small stream, there is an enhanced way that exists and can expand your business to a broader level. It really doesn’t matter how new your business is, you should not overlook the significance of going digital in the marketplace.

Before you plan to go digital to compete in the modern marketplace, you should be aware of the effectiveness of digital marketing in 2020 for any organization.

According to the HubSpot marketing statistics, only 61% of marketers believe that their marketing strategies are effective. But, still, they are investing a huge amount into digital marketing.

Let’s see how digital marketing drives business growth –

1. Increase Customer’s Attention:

Digital marketing develops a feeling of oneness in a potential client base. It helps you to grab the attention of your loyal customers in different ways. These ways can either be search engines, social media platforms or any paid medium that assists an organization to satiate the customers’ demands by rendering instantaneous response, actions and engagement.

2. Result Oriented Approach:

The result-oriented approach is one of the major aspects of digital marketing that drives business growth. This is the place where a company can keep an eye to measure the efforts and analyze the total outcomes coming from any plan. For this, the best marketing tool is “Google Analytics” which tracks your performance and gives you a clear vision of the results.

3. Global Brand Promotion:

Other than a successful online branding plan, no other method would be the easiest one for making your global presence. Any business with a clear and concise digital marketing strategy can spread its brand name among millions of users worldwide. You will get endless recognition for your products or services in the online market through social media marketing, search engine optimization, and content marketing too.

4. Higher Conversion and Better ROI:

Conversion basically means how many viewers of your business website are turning into potential customers. The success of a website is directly proportional to the conversion rates. A website might attract the attention of 1000s of visitors every day, but what if the conversion rate is very low? It would mean that there is some lack of the right strategy in the digital marketing campaign.

So, while planning any digital marketing plan, remember that the goal of digital marketing is to enhance the return on investment. And, the higher the conversion rate you get for your website, the more return on investment you will have.

5. A Good Way to Convey Existence in the Market:

With the help of digital marketing, you can make people aware of your brand on a global basis. Now, people are using a digital medium such as the Internet to know about any start-up company or its product offerings. This trend is rapidly rising in the market after the use of mobile-based Internet services.

Do you think it’s a good choice for small and big companies to switch from direct to Digital Marketing? Yes, it’s a great choice to move towards digital marketing. Digital marketing is the future of any business. It brings a consistent growth in the market and comes up with several unique functionalities. These functionalities include chatbots use on social media platforms such as FaceBook, programmatic advertising to automate ad buying, artificial intelligence for email personalization, conversational marketing and so on.

This post guides you to gain a competitive edge in the market over your top competitors.

Remember, the change in the way that the consumers are making decisions has made digital marketing is must to run and grow any business. You must consider digital marketing for business growth by knowing the current status of the business and target in the future. For improving the way your business competes in the market, you should approach a distinguished digital marketing company in India.

There are various digital marketing companies in the market that render effective SEO, SMO, PPC, and related services. However, INFOCRATS Web Solutions is the number one digital marketing company in India that offers result-oriented and efficacious digital marketing services as per the current market challenges. Having a proficient team of digital marketers, they make the right digital marketing campaign to intensify real-time interaction with the customers.

For further details, visit www.infocratsweb.com. If you have any queries, you can call us directly at +91-731-2541056.

February 21, 2020