Tag: Search engine optimization

The Role of Search Engine Optimization (SEO) in Digital Marketing
Search engine optimization (SEO) is an essential part of any comprehensive digital marketing strategy. SEO helps your business attract more visitors to your website, increases overall visibility on search engines, and helps potential customers find you online more easily.

For businesses, there are a number of reputable SEO companies that can help maximize the benefits of SEO for their website. These companies specialize in providing tailored solutions to suit different businesses’ individual needs, from optimizing existing content to creating new content that drives traffic to the company’s website. The right company will ensure that websites are optimized correctly with keyword-rich content and will also bring technical expertise in areas such as link building and site structure analysis.

Furthermore, many businesses prefer to work with top SEO specialists in India, who understand the local market and have experience working with a range of client types. These professionals can provide comprehensive advice on how to best optimize websites for the Indian market and can help implement strategies that are tailored to their customers’ individual needs.

Overall, SEO is an incredibly important part of any digital marketing strategy and businesses should look to partner with experienced professionals who can bring their knowledge and expertise to optimize their website for maximum visibility online. Working with a reputable SEO company in India will ensure that your business takes full advantage of this powerful tool.

What are the benefits of SEO?
- Increased visibility on search engines, leading to more organic traffic: SEO ensures that your business appears as high as possible in search engine rankings and is therefore more likely to be seen by potential customers.
- Improved user experience: SEO also helps improve the user experience by optimizing page loading times, making it easier for people to navigate and view content on your website.
- Increased brand awareness: When users search for related keywords, they will be exposed to your brand name regularly, leading to increased recognition and familiarity with the company.
- Enhanced credibility: By appearing at the top of search engine results pages, businesses instantly become more credible in the eyes of their target audience. This can lead to greater trust from customers and enhanced loyalty over time.
- Increased ROI: With improved visibility comes an increase in website traffic, which leads to more sales and higher ROI.
By leveraging these benefits, companies in India can create a strong digital presence that has positive returns for their business. SEO is an invaluable tool that should not be overlooked when it comes to crafting an effective marketing strategy.

Ultimately, SEO is an essential component of any digital marketing strategy and can help businesses maximize their online presence and increase revenue. Collaborating with a reputable company or specialist can ensure that your business takes full advantage of the opportunities available through SEO.

SEO Best Practices That Everyone Should Follow

Search engine optimization (SEO) is an essential part of digital marketing. It enables businesses to increase their visibility on the web and attract more potential customers. By optimizing content, improving website structure, building backlinks, and other key tactics, SEO company in Mumbai can improve their search engine rankings and reach more people online.

Here we explain some basic SEO best practices that can help your business maximize its visibility in organic search results:
1. Understand How Search Engines Work: To effectively utilize SEO strategies, it’s important to understand how search engines work. Knowing what keywords are being used by target audiences helps refine the strategy for achieving higher rankings in search results pages.
2. Develop a Solid Content Strategy: Developing content around relevant topics and keywords is crucial to improving your website’s visibility in organic search results. Creating quality content that is optimized for search engines can help you reach more visitors.
3. Optimize Your Site Structure: Website structure plays a key role in SEO success. Ensuring pages are properly indexed, have descriptive titles and URLs, relevant meta tags, and well-structured content can help boost visibility on search engine results pages.
4. Build Quality Backlinks: Link building is an essential part of any successful SEO strategy. Acquiring high-quality backlinks from reputable sources helps increase the credibility of your site with search engines and improves overall ranking potential.
5. Monitor Results & Make Adjustments: Consistent monitoring of performance metrics is essential to ensure your SEO strategy is successful. Tracking key metrics such as page views, bounce rate, and time on site can provide valuable insights into how effective the current strategy is and identify areas for improvement.
By following these basic SEO best practices, businesses can effectively improve their search engine rankings and reach more potential customers online. Focusing on quality content, optimizing website structure, building backlinks, and regularly monitoring performance will help you maximize visibility in organic search results.
June 8, 2023
How are SEO and SEM Different in Digital Marketing?
Have you often wondered about the difference between SEO and SEM? Well, in this blog, we dig deeper into all of that. But, let’s take a look at the very basics of it. The difference between search engine optimization also known as SEO and search engine marketing also known as SEM is that the former puts its focus on getting traffic from organic search. On the other hand, the latter focuses on getting traffic from organic as well as paid searches.

But is that it? Of course not. Well, it’s time to dig deeper into this digital services-SEO SEM and how they are different from each other.

What is search engine optimization or SEO?

SEO refers to the process of bringing improvements to the visibility of a site’s outcomes. This happens on specific search engines. It is executed with the help of unpaid forms of online advertising. The SEO strategy is used for increasing traffic to a site. This is done by continuously improving the website’s rank on search engine pages.

What is search engine marketing or SEM?

SEM also refers to the process of bringing improvements to the visibility of a site’s outcomes. This also happens on specific search engines. However, SEM is executed with the help of paid forms of online advertising. SEM actually includes SEO or Search Engine Optimization. It also includes contextual advertising, social networking, AdSense, AdWords, pay-per-click (PPC), and so on.

Before we move on to studying the difference between SEO and SEM more closely, let’s have a look at some of these fun and interesting facts related to the topic.
- According to TNW News, there are only about 30% of new businesses state the use of SEO for marketing and around 12% of companies are using PPC promotions.
- Although there are around 79% of digital marketers state that SEO strategy is one of their best strategies, there are also about 39% who are recognizing it as one of the most challenging strategies to adopt, according to TNW News.
And now, it’s time to go back into exploring the difference between SEO and SEM.

On one hand, we know that SEO is just a part of SEM. On the other hand, we know that SEM is a superset of SEO. The SEO strategy usually takes more time to actually appear in the form of results. However, SEM or search engine marketing gives out immediate results. If you are running a low-budget company, SEO is a better-recommended strategy for your type of business. However, if you are running a business with a big budget, SEM is recommended as the digital strategy to go with. When it comes to CTR which refers to Click-Through Rate, SEO has it higher than SEM.

Another big difference between SEO and SEM is that SEO is cheaper than SEM. Although SEO does not show immediate results, it does have more long-term benefits as compared to the SEM strategy. Another benefit of SEO that SEM does not share is that when it comes to SEO, the traffic potential is unlimited. However, with SEM the traffic potential is limited based on the budget for running the SEM strategy.

Another set of differences between SEO and SEM include the fact that SEO has the capability of improving a website’s visibility. On the other hand, SEM has the capability of improving small business sales. Amongst the digital services-SEO SEM, the competition is lower in SEO. This is because SEO requires organic content.

However, SEM has higher competition in the targeted areas. Lastly, in the process of SEM, the search results are targeting the selected audience. And, in the process of SEO, the search results do not target any particular audience.

The best example of SEO could be backlinks creation, and SEM could be Google Ads.

Let’s have a closer look at SEO and SEM individually, to understand them better!

How does SEO work?

SEO is one of those strategies that work the same. This is regardless of whether you’re using Bing, Google, or any other search engine. Each and every search engine has crawlers. These do the job of scanning all of the web pages that are available to them on the Internet. These crawlers then begin to bring this information back to a database. This is where the data gets indexed. From here, the algorithms match a user’s search query to the information that is stored in this particular database.

How does SEM Work?

The SEM or search engine marketing strategy works through purchased keywords as well as advertising. Usually, the website owners/ staff or sometimes even a PPC agency in India might decide or allocate a budget for bidding on keywords. These are the keywords that the searchers may use at the time of generating their search queries. The search engine marketing strategy works pretty well, whether the budget size is a little more or even a little less. These paid keywords then appear in the user’s search results. They appear in the form of an advertisement.

These types of advertisements come in multiple formats. They may include the following:
- Text-based
- Visual-based
With all of this information, you can be sure that there is a lot to know about digital services-SEO SEM. Although search engine optimization is a part of search engine marketing, it is crucial to understand the difference between both.

In conclusion, search engine optimization and search engine marketing are quality marketing strategies. They offer a business various benefits. This can even include real estate agents. When it comes to the decision of which one to use or whether to use both simultaneously, it depends completely on the agent who is making the decision. Therefore, if you have a business looking to grow its website’s value over time as well as wanting to avoid paying for ad placements, an SEO strategy is the best way to go about it. However, if you are looking to rise to the top of the SERPs with an immediate effect, as well as gain an instant improvement in traffic, the SEM strategy would be recommended.
December 20, 2022
Google Pre-Announcement for June 2019 Core Search Algorithm Update

Undeniably, there is plenty of information available on the internet and finding what you require is nearly impossible without right sorting. Google is in the business of giving users with the pertinent information based on rigorous search. To solve the issue of searching information, Google follows ranking system to sort 1000s of web pages in search index and find the useful result in a timely manner. You should know that Google is very quick at parsing the data and it can return up to 3.45 million results in 0.30 seconds.

The ranking system is based on Google search algorithm. Google search algorithms give emphasize on several factors such as relevance, words of query, source expertise, page usability, location and settings too. In addition, Google’s algorithm eases the work of finding relevant information by searching web pages containing keywords that are used to search. Once it completes the process of searching web pages, it assigns ranks to each web pages on the basis of different factors. The pages having higher ranking appear first in search engine result page. This clears that the top most links as per your search query are the first one in the Google list.

Several times in a year, Google comes with search algorithm update that improves the search rankings. Lets for say, if consider the last updated Google algorithm that rolled out in March 2019, it is revealed that there is no trust factor at Google. You can’t say that one site has more trust than other site as there is no such quality like trust or related metrics.

Recently, this June month of 2019, Google comes with some advancement in search algorithm to improve search results. It has been reported that Google has launched the recent algorithm update on 03-June-2019 and it is now live very soon it will be rolling out across the Google’s data centers. This new algorithm update is known as, “June 2019 Broad Core Search Algorithm Update”, which will impact broadly on ranking of search results.

Might be the question is arising in your mind “Why Google has pre-announced for new algorithm update before its update availability in the market?” After discussion, Google has reported that it has become proactive according to the demands of community. With this new update in the market, Google will come more active about notifying site owners and work for improving the results of search engine optimization.

When competing for the best ranking on Google search engine, the entropy of the search engine algorithm often becomes a state of affair. Hence, to get on the top position, you would require highly skilled and technical SEO professionals. To work with the SEO experts, you need to seek assistance from a trusted company like INFOCRATS Web Solutions.

INFOCRATS Web Solutions are a number one SEO company in Indore, India that provides the services of search engine optimization following the latest Google based search algorithms. We work on organic SEO processes and right strategies that lead to the top search engine marketing platforms. We also render the best SEO consulting services to help our clients get noticed with an ease.

For any queries, feel free to contact us on +91-731-2541056.

June 4, 2019