Tag: Local SEO Services

  • How Will AI Change the Future of Search Engine Optimization?

    How Will AI Change the Future of Search Engine Optimization?

    For the past several years, there has been a lot of discussion about artificial intelligence (AI) and how it would affect various industries. It has consistently prompted curious minds to learn more and figure out how it may be used to best assist humans. Robotics, health, and customer service are just a few of the industries where AI has already established itself. It’s time for SEO companies in India to take advantage of this technology right now.

    1. Voice search

    As you can see, voice search is becoming more popular and will likely become the primary way users interact with search engines in the future. This is because it’s easier to use than typing out a query on a mobile device (especially if you’re driving), but also because it’s much more natural than typing in queries or typing specific commands like “find restaurants near me.”

    How to Optimize For Voice Search

    Voice search also has many benefits over traditional data entry methods:

    Voice search is more accurate than traditional methods because it can understand complex queries and interpret meaning based on how words are spoken. For example, if you say “Indian restaurants near me” instead of just entering “Indian restaurants,” Siri knows which restaurants are closest to your current location because she understands what type of restaurant you’re looking for from context clues within your query. Traditional data entry requires manual manipulation and editing before sending the request off into cyberspace for retrieval—this takes time!

    2. Semantic search

    AI can be used to analyze the meaning of search terms, which will allow users to search by semantics instead of keywords. Semantic search is a type of artificial intelligence that interprets the meaning behind a word and then uses this information to better direct users through their search results. For example, if you searched for “anatomy” on Google today, you would receive pages talking about human anatomy or animal anatomy—but if AI were able to understand the context of your question as well as its meaning (e.g. what qualifies as an anatomical part), it could provide more accurate results depending on what you’re looking for:

    • “anatomical parts” might show diagrams of bones and organs
    • “anatomy quiz” might offer up multiple-choice questions about bones and organs

    In addition to improving relevance and accuracy in searches, this type of technology allows our SEO Company Indore team to craft experiences that are tailored specifically for each user’s needs. 

    3. Graph search

    Graph search is a type of search that looks at connections between people, places, and things. It’s been available on Facebook since 2014, but it wasn’t until recently that we started to see this type of technology make its way into Google’s search algorithm. With the help of Graph Search, marketers can better understand how their audience connects with each other and what they care about most—and use that knowledge to create better content and target their audience more effectively.

    4. Snippets and SERP features

    Search engine optimization (SEO) is a powerful tool for growing a website’s traffic and exposure. For example, let’s say you own a local bakery and want to increase your sales by getting more customers in the door. One way you could do this is by creating an online advertisement or performing local SEO that will encourage people to visit your shop when they’re hungry for dessert. When someone searches for “bakery near me” Google will show them ads, news articles, videos, images, and other SERP features related to the query — but only if your ad appears above those results because you’ve made sure it has an optimized title tag like “The Best Bakery in Town.”

    5. Image search

    Image search is a new type of search. As more and more people start using it, images will become increasingly important for SEO. This is a big opportunity for businesses, marketers, and content creators as well.

    6. Schema markup

    Schema markup provides a way for search engines to understand your content and present it to users in a way that can be easily understood. You may have already read about structured data, but if not, here are some key points:

    • Schema markup is a type of structured data.
    • Structured data helps search engines understand what your website is about on an atomic level; in other words, it tells the engine which information is most important on each page and how it should be displayed in search results (in addition to helping you improve user experience by making sure users can find what they’re looking for).
    • The schema also tells Google which parts of each page should be highlighted when shown in SERPs so that users know exactly where they need to click or scroll down—and if there’s anything else relevant nearby (like related products or services).

    7. User experience

    This is not to say that your SEO efforts should be abandoned. On the contrary, you should focus more intensely on user experience (UX). Your site must adapt to these changes and provide a great experience for users with changing search habits.

    In an age where voice search has become our primary method of interacting with technology, it’s important to recognize how this impacts the SEO strategy. 

    User Experience

    AI will make significant changes to the way SEO is done.

    AI will make significant changes to the way SEO is done:

    • AI-powered search engine algorithms will continue to evolve over time, so it’s important for you to keep up with these developments in order to be effective when using your own site’s content.
    • The research process will be different from what it is today, as there are many new ways of doing research that is better than simply looking through Google Analytics data.

     

  • How Business Owners Can Utilise Local SEO in 2022

    How Business Owners Can Utilise Local SEO in 2022

    As we all are aware, local search is a very powerful tool for all small businesses everywhere. Did you know that around 46% of all Google searches look for local information? What this means is that if your business does not make it to the top of the local search, then it is definite that you are missing out on potential customers who were really ready to shop in your area. To put it in the simplest of words, local SEO is imperative for the boom of any business. 

    This is especially true for smaller businesses that operate on a regional rather than a national level. This is because national SEO focuses more on ranking in searches across countries, and on the other hand local SEO makes it a priority to appear on SERPs based on specific locations. Basically, a strategy like this makes use of marketing the brand products as well as services to local customers and leads. 

    When you optimize your local SEO, it gets you more traffic on your website, more leads, eventually turning out more conversions as the strategy becomes more relevant to your local customers. This way you compete much more effectively and efficiently against your larger national brand competitors. This gives you a competitive advantage while you focus on specific local SEO strategies. 

    Finally, after knowing the importance of this strategy, you must be wondering how to adapt it for your business to take these advantages. In this blog, we have put together a simple guide that would be covering many local SEO tips and tools that you can easily use to your advantage. 

    However, before that let’s take a little deep into what is local SEO!

    Local SEO- SEO stands for search engine optimization. It is a process that improves engine visibility for local businesses. If you choose digital marketing services in India, you can also opt for local SEO services to create your business presence locally. This means that when your customers in nearby areas search for something they will be directed to your business, given that your local SEO strategy is in place. 

    In order to get the information for a local search, all the search engines out there, depending on signals, including local content, links, citations, and social profile pages so that they can get the most relevant local results and provide the same to the user.

    It’s time for your business to use this for positioning your products and services to the local prospects and customers who are looking for them right now.

    Have a look at some of the ways to make your local SEO successful:

    • Go for Google my business!

    Google is the most comfortable sharing the content that it can truly support and verify. This is why Google my business has become the tool to help your business meet Google’s needs. By creating a Google my business account you can optimize your Google listing. This has recently become the most effective way to rank higher and higher on Google maps and even gain a great amount of visibility in the Google search for local results. All you need to do is provide all the information that is required to create this account and once it is added to your business profile, the Google search knowledge panel, and Google maps, along with the Google search local result will start making it appear. 

    1. Engagement on social media and posts on Google my business!

    Recently Google has started considering the content that you shared on social media very important. Therefore it is time to now share your Google my business page on social media to align your social and search together. Along with this, you will have to make sure that you are announcing products events with the help of posts on social media. While doing this you should also encourage your customers to review your business. Including more and more information like your logo, acceptable payment methods will make your business look more reliable and solid.

    1. Consistency in information

    When you give your information to your business page, you need to make sure that all details like your name, phone number, address, are consistent all over online. You have to make sure that it is easy for people and search engines to find your business online. It’s a great idea to include such crucial information as crawlable HTML text on your website. Always remember to not put such information in an image on your website. This is because images cannot be controlled by search engines like HTML text can be. The footer or the header of the website is a great location to put these details.

    Along with these three easy tips to follow, there are many more to support your local SEO strategy. Always remember that SEO keeps changing quite rapidly. You should always lookout for new features that Google introduces on its SERPs for local searches. This is exactly why it becomes imperative for you to stay on top of your SEO game. By implementing such actionable items you can easily ensure that your business is not only taking advantage of lucrative local searches but also building a foundation for when new SEO features are introduced. 

    At any point, if you feel like you do not have the time to do all of this on your own, you can always look for a Local SEO Expert.  There are many SEO Experts in India, that can majorly help you build as well as apply a great SEO strategy for your business. 

    As an SEO Company in Indore, INFOCRATS has been helping many small businesses find the right local SEO strategy to boom their sales. We come up with the most appropriate strategy by studying your business rigorously and your demands keenly. With a team of local SEO experts, we are skilled enough to take your business to the next level and break all the benchmarks previously set by your company.