Tag: Local SEO Company

Top 7 Google Ranking Factors in 2022
Search engine marketing (SEM) is a field that is constantly evolving. Google’s algorithm to rank local search results may vary, depending on the kinds of signals, making it slightly difficult to understand for online marketers where your efforts should be dedicated. It is important to understand the key SEO factors for a better ranking in 2022.

Businesses who are opting for SEO services know how vital it is to boost brand presence, the ranking factor is tagging along with it. However, in this competitive world, businesses are striving harder to ensure their website ranks as high as possible on search result pages (SERPs) and Google uses over 200+ ranking factors that you must take care of while planning an SEO strategy.

1. High-quality content

Content is essential for SEO ranking as this is what attracts search engines to index your web pages correctly and helps rank your website better in search engines.

Google analyzes the quality of content by reviewing the content and structure of a page- taking into important factors such as incoming and external links, keyword relevance, density, and usability.

High-quality content that is well-structured, engaging, and provides value and relevant information to its readers has more chances of ranking.

Remember, quality beats quantity every time, so ask your digital marketing company to focus on value, not word count.
1. Site and Page Speed
Popular search engines like Google, Yahoo, and Bing work hard for improving user experience. Therefore, the loading speed of a website is a significant SEO ranking factor that should be considered by businesses.

Unfortunately, a poor website loading speed is a major issue that a fast 4G or 5G Internet connection cannot resolve. Websites have to be optimized according to the latest standards to get loaded fast.

Google prefers to rank websites that load the content instantly more highly. According to Unbounce reports, the speed of the website has a significant impact on a site’s ranking and user experience. For instance, roughly 64% of people state that the loading time affects their decisions to make an online purchase.
1. Technical Health & On-Page SEO
On-page SEO is a type of technical SEO that focuses on fixing things like missing metadata, broken internal links, and HTML source code for overall website health, as well as optimizing written content.

It is critical to maintain a healthy website that stabilizes search rankings and serves as a foundation for further optimization.

On-page SEO organizes webpage content so that crawlers can index the information they’re looking at and, as a result, rank the page higher.
1. Rank Brain
RankBrain is another major Google ranking indicator, with the goal of providing the most relevant and useful results by better understanding the human intent behind a search query. RankBrain uses machine learning to comprehend complex searches and their relevance to certain topics, while also considering how the user interacts with the specific set of search results. As a result, search results that have a higher user success rate are rewarded with better rankings. Read about the Rankbrain Algorithm guide here!
1. Domain Authority
The domain authority of your website is the next Google ranking factor you should work on. It’s a search engine ranking metric that demonstrates your site’s expertise on a specific issue and its potential to rank on search engines.

Moz creates domain authority and assigns a score between 1 and 100. The higher your domain authority, the more likely you are to rank on Google.

You can now increase the authority of your website through a variety of methods. Obtaining high-quality backlinks is a good place to start. However, having a large number of backlinks does not always imply higher ranks.

This is where you’ll need to generate fantastic industry-specific content.
1. Mobile–Friendliness
According to Statista, mobile devices account for the majority of Internet traffic. As a result, when ranking websites, Google and other search engines consider the needs of mobile users. They measure the time it takes for a page to load on a mobile device. They also look and see if websites are suited for consumers who access content via smartphones and tablets. To be well-ranked, websites should have responsive layouts. In a nutshell, a mobile-friendly layout arranges all of the elements in a specific order based on the size of the screen.

To learn more about the benefits of having a mobile-friendly website visit here!
1. Featured Snippets
It’s a never-ending battle to reach the top of Google’s organic search results.

However, just because it’s difficult doesn’t mean you can’t succeed. Even if you aren’t in the first place, you can still outrank it.

But how do you do it? Is it even possible to do so?

Yes, you can do that if you claim a featured snippet.

Featured snippets are the short excerpts that show at the top of Google search results. They’re placed in what’s called position zero, which means they’re high above everything else, making them easy to notice and click on. Currently, featured snippets account for 8% of all clicks associated with a search query.

Bottom Line

SEO has a big impact on online or local businesses. It’s good to make a website well-optimized to hit the top position in SERP.

Recognizing and analyzing the different elements with the help of the top SEO company in India can bring a significant impact on your local SEO rankings.Because it is the first step towards walking the long road ahead. Since the competition is rising, it is vital to keep the focus on major SEO ranking factors, especially for service-style businesses or small brands.

These Google ranking factors can make or break your digital marketing strategy so keep your eye out for updates and you will have a good chance of succeeding.

How Can We Help?

At INFOCRATS, we plan and implement result-driven digital marketing strategies to bring traffic to your website. We are specialized in SEO tools and techniques and through these tools, we help businesses in boosting their ranking on search engines. The more your brand becomes visible on search engines, the more likely you will see an increase in your sales.

Feel free to get an SEO consultation from our experts by dropping an email at info@infocratsweb.com
July 29, 2022
Top Digital Marketing Strategies to Follow in 2022
All over the world people are welcome in the year 2022. If you are someone who works in the digital marketing industry then you are waiting to see the benefits that this year has brought. The amount of benefits is going to evaluate your marketing decisions throughout the year. And as you are busy evaluating all of this you will soon come to realize that now it’s already time to plan strategies for digital marketing in 2022.

As things settle down for our economy, everybody is on their own path of recovery. What this means is that hopefully all of us marketers will be blessed with a more stable budget to work with. However, it’s not only about a lack of budget when it comes to digital marketing services in 2022.

Even when you get the kind of budget that you are looking for to show your skills, it’s very important to study properly how are you are going to allocate this money for the best use.

Each and every industry out there is still reeling from a year-long and still continuing global crisis. With new variants of the virus coming in from every direction, everything has become much more dynamic than it was before. In such times it is crucial to pay attention to a major shift in user behavior as well as media consumption.

All over 2022 brings a new kind of hope for everybody including providers of digital marketing services.

In this blog, we will be talking about some of the emerging digital marketing strategies to adapt in the year 2022.

Have a look at the following list of strategies:
- Using more video content
We know what you must be feeling. Every time you read a blog of this kind you always see the tip where they ask you to use more videos for your content. Well, recently all the marketing tips lists has genuinely talked-about videos. However, you notice that some businesses, as well as brands, have still remained hesitant to adopt video marketing into their digital marketing strategy. Recently platforms like tick-tock and Instagram have announced that they have now become a video platform. This only proves that the rise of videos has now become imminent.

Studies have shown that over 85% of consumers are keen to see more videos from the brands they love. Apart from this, a minimum of 67% of brands have announced that they are looking forward to increasing their video budget in the year 2022.

We all know that people are loving short videos for social media. But it’s not only this. Beyond such kinds of videos, brands are even taking a step towards creating longer-form original content. We are doing this while keeping in mind that the goal is to build brand affinity.

This just means that the brands are now investing more money into live streaming. This also includes explainer videos. Such kind of content is helping brands throughout to build a loyal following. Not only this but it also educates their audience about the products, services, as well as the brand itself.
- Investments towards establishing a powerful brand image
It is a well-known fact to all of us that branding is a process that has always been a crucial element when it comes to marketing as well as business in general. However, when we focus only on storytelling or building a solid brand image then we can safely say that it is exactly what will keep our customers coming back to us. In the year 2022, digital marketing strategies should focus on establishing a solid brand image. Now, what does it take to create a solid brand image? Well, it demands a two-step or hybrid marketing approach, if you ask us.

In this process, the very first step becomes the use of digital advertising. This will get your brand out there in front of everybody’s eyes. It is highly imperative to remember that digital advertising will definitely become more and more expensive in the coming time. When there is high competition it drives Google’s bidding wars into such spirals that become really expensive for small brands. In all of this chaos, it is still very important to remember that this investment will be worth it if done correctly. This also becomes a reason why working with a professional marketer is almost always the best strategy for your brand.

The second step of this process becomes to always keep exploring ways that can help you and your brand grow organically. When it comes to raising brand awareness through organic content, you can take the help of videos, content on the web that provides value, podcasts that can be scheduled weekly, newsletters, and many other forms like these.

All you have to do is make sure that you got the right resources set aside, you are managing your time, your money is going to the right places, and your focus is solely on organic traffic. This will end up boosting your brand awareness and will even support your overall digital marketing strategies.
- Shifting focus on local SEO
We are all well aware that geo-fencing is not really a new concept. However, did you know that it will definitely gain more importance when consumers become more local-oriented? We all saw that as restrictions started to lower down in the times of lockdown, customers, at the end of the day, still look for local solutions to meet all their needs.

Local SEO boosts your geofencing efforts. When you give time to optimizing maps, business listings, and something as simple as creating a Google my business account, you are practicing a great local SEO strategy.

The best part is that usually all such resources are free and they provide great value to your potential customers. This is truly a digital marketing strategy in 2022 that you should not be missing out on.

In conclusion, with these three strategies in mind, you will be set for digital marketing in 2022. There are many more strategies that digital marketing services providers can tell you about.
March 7, 2022
How Business Owners Can Utilise Local SEO in 2022
As we all are aware, local search is a very powerful tool for all small businesses everywhere. Did you know that around 46% of all Google searches look for local information? What this means is that if your business does not make it to the top of the local search, then it is definite that you are missing out on potential customers who were really ready to shop in your area. To put it in the simplest of words, local SEO is imperative for the boom of any business.

This is especially true for smaller businesses that operate on a regional rather than a national level. This is because national SEO focuses more on ranking in searches across countries, and on the other hand local SEO makes it a priority to appear on SERPs based on specific locations. Basically, a strategy like this makes use of marketing the brand products as well as services to local customers and leads.

When you optimize your local SEO, it gets you more traffic on your website, more leads, eventually turning out more conversions as the strategy becomes more relevant to your local customers. This way you compete much more effectively and efficiently against your larger national brand competitors. This gives you a competitive advantage while you focus on specific local SEO strategies.

Finally, after knowing the importance of this strategy, you must be wondering how to adapt it for your business to take these advantages. In this blog, we have put together a simple guide that would be covering many local SEO tips and tools that you can easily use to your advantage.

However, before that let’s take a little deep into what is local SEO!

Local SEO- SEO stands for search engine optimization. It is a process that improves engine visibility for local businesses. If you choose digital marketing services in India, you can also opt for local SEO services to create your business presence locally. This means that when your customers in nearby areas search for something they will be directed to your business, given that your local SEO strategy is in place.

In order to get the information for a local search, all the search engines out there, depending on signals, including local content, links, citations, and social profile pages so that they can get the most relevant local results and provide the same to the user.

It’s time for your business to use this for positioning your products and services to the local prospects and customers who are looking for them right now.

Have a look at some of the ways to make your local SEO successful:
- Go for Google my business!
Google is the most comfortable sharing the content that it can truly support and verify. This is why Google my business has become the tool to help your business meet Google’s needs. By creating a Google my business account you can optimize your Google listing. This has recently become the most effective way to rank higher and higher on Google maps and even gain a great amount of visibility in the Google search for local results. All you need to do is provide all the information that is required to create this account and once it is added to your business profile, the Google search knowledge panel, and Google maps, along with the Google search local result will start making it appear.
1. Engagement on social media and posts on Google my business!
Recently Google has started considering the content that you shared on social media very important. Therefore it is time to now share your Google my business page on social media to align your social and search together. Along with this, you will have to make sure that you are announcing products events with the help of posts on social media. While doing this you should also encourage your customers to review your business. Including more and more information like your logo, acceptable payment methods will make your business look more reliable and solid.
1. Consistency in information
When you give your information to your business page, you need to make sure that all details like your name, phone number, address, are consistent all over online. You have to make sure that it is easy for people and search engines to find your business online. It’s a great idea to include such crucial information as crawlable HTML text on your website. Always remember to not put such information in an image on your website. This is because images cannot be controlled by search engines like HTML text can be. The footer or the header of the website is a great location to put these details.

Along with these three easy tips to follow, there are many more to support your local SEO strategy. Always remember that SEO keeps changing quite rapidly. You should always lookout for new features that Google introduces on its SERPs for local searches. This is exactly why it becomes imperative for you to stay on top of your SEO game. By implementing such actionable items you can easily ensure that your business is not only taking advantage of lucrative local searches but also building a foundation for when new SEO features are introduced.

At any point, if you feel like you do not have the time to do all of this on your own, you can always look for a Local SEO Expert. There are many SEO Experts in India, that can majorly help you build as well as apply a great SEO strategy for your business.

As an SEO Company in Indore, INFOCRATS has been helping many small businesses find the right local SEO strategy to boom their sales. We come up with the most appropriate strategy by studying your business rigorously and your demands keenly. With a team of local SEO experts, we are skilled enough to take your business to the next level and break all the benchmarks previously set by your company.
January 24, 2022