Infocrats

Tag: Local SEO

  • How to Encourage Customer Reviews Online

    How to Encourage Customer Reviews Online

    We all know that each and every business owner would understand how important customer reviews have become. However, do we really know just how valuable they can be to the business? We all may get surprised to know the impact of customer reviews, especially in the digitally driven age that we live in. As a digital marketing company in India, we know the importance of getting customer reviews online for your business. In this blog, we aim to tell you the importance of the same, as well as how to effortlessly encourage customer reviews online. 

    The reviews that you get from your customers online, can be a really powerful tool that can be used to leverage the achievement of many goals. These goals may include getting new customers, building a better brand repetition as well as increasing foot traffic. They can even act as a support for higher search rankings. Eventually, they can even earn a larger social media following for your business online. 

    reviews

    If you put it simply, every business in this world needs customer reviews. However, what are the exact benefits that we can look forward to, and more importantly how do we get our hands on such benefits in the first place? Let us break down everything you need to know about customer reviews for businesses.

    While or customer reviews so hyped?

    Following data acquired from the search engine journal shows how powerful reviews can be: 

    -It has been seen that more than 90% of the customers have communicated that positive reviews have made them more likely to use a specific business. 

    -The report also said that about 82% of the customers always check the online reviews for any local business before going for them.

    -it was also seen that any average consumer is spending about 14 minutes of their time reading reviews before they make any kind of decision about any business.

    -it was even noted that 75% of the customers are trusting online reviews as much as they trust the recommendations that have been given by their friends and family. 

    Now that you know the importance of online reviews you should know that there is a very important connection between SEO rankings and online reviews of your business. As a provider of SEO services in Indore, we can tell you that the reviews count for about 10% of Google’s criteria for SERPs. 

    So the big question now becomes, how do you get your customers to leave reviews about your business online?

    Following are some simple steps that you can use for the same:

    Step 1- Timing: regardless of how you are planning to ask for the review, timing becomes a very crucial factor. If you are requesting a review too early then the customers might not like that and end up leaving no feedback. At the same time, waiting for too long may end up in the customer forgetting the details of the great feedback they wanted to leave. A great rule that you can follow is to wait for about 1 to 2 days before you send the review request. 

    Step 2- Approach: when you figure out how to ask for customer reviews online, it just has to be a balancing act. Creating a short as well as a simple set of questions asking for a quick overview of the customer’s experience can really help them to highlight the pros and cons of your business. Just try to be open-ended and motivate the customers without taking too much of their time.

    Step 3- Persistence: always remember not to cross the line between being too pushy and giving the customers a gentle nudge of motivation. If you see that your customers are not responding to your request for a review then you can always send a follow-up after a few days. Make sure that your tone is cognizant in the follow-up so that you are not overstepping. 

    online reviews

    As a digital marketing company in India, we can tell you that there are many more steps that can encourage online reviews from your customers. However, these three basic steps are good enough to get you started. Try them out and see how they affect the online reviews of your business. Once you achieve this, you will be able to see how SEO plays a role too. Further, for any kind of online reputation and advertising, you can either do that by yourself too or go for a professional.

    The benefit of going with the professional is that they will know more tricks and tactics and will easily be able to tell you which kind of methods can be used for your business. However, if you want to do it on your own, make sure that you read blogs that give you all the information about such methods. Initially, you will have to invest a lot of time into studying what is working for your business and what is not. So, if you think you do not want to spend your time and energy on figuring that out, then you can always hire SEO services in Indore. Just like that, for anything else related to getting online customer reviews you can contact a digital marketing company in Indore.

  • How Business Owners Can Utilise Local SEO in 2022

    How Business Owners Can Utilise Local SEO in 2022

    As we all are aware, local search is a very powerful tool for all small businesses everywhere. Did you know that around 46% of all Google searches look for local information? What this means is that if your business does not make it to the top of the local search, then it is definite that you are missing out on potential customers who were really ready to shop in your area. To put it in the simplest of words, local SEO is imperative for the boom of any business. 

    This is especially true for smaller businesses that operate on a regional rather than a national level. This is because national SEO focuses more on ranking in searches across countries, and on the other hand local SEO makes it a priority to appear on SERPs based on specific locations. Basically, a strategy like this makes use of marketing the brand products as well as services to local customers and leads. 

    When you optimize your local SEO, it gets you more traffic on your website, more leads, eventually turning out more conversions as the strategy becomes more relevant to your local customers. This way you compete much more effectively and efficiently against your larger national brand competitors. This gives you a competitive advantage while you focus on specific local SEO strategies. 

    Finally, after knowing the importance of this strategy, you must be wondering how to adapt it for your business to take these advantages. In this blog, we have put together a simple guide that would be covering many local SEO tips and tools that you can easily use to your advantage. 

    However, before that let’s take a little deep into what is local SEO!

    Local SEO- SEO stands for search engine optimization. It is a process that improves engine visibility for local businesses. If you choose digital marketing services in India, you can also opt for local SEO services to create your business presence locally. This means that when your customers in nearby areas search for something they will be directed to your business, given that your local SEO strategy is in place. 

    In order to get the information for a local search, all the search engines out there, depending on signals, including local content, links, citations, and social profile pages so that they can get the most relevant local results and provide the same to the user.

    It’s time for your business to use this for positioning your products and services to the local prospects and customers who are looking for them right now.

    Have a look at some of the ways to make your local SEO successful:

    • Go for Google my business!

    Google is the most comfortable sharing the content that it can truly support and verify. This is why Google my business has become the tool to help your business meet Google’s needs. By creating a Google my business account you can optimize your Google listing. This has recently become the most effective way to rank higher and higher on Google maps and even gain a great amount of visibility in the Google search for local results. All you need to do is provide all the information that is required to create this account and once it is added to your business profile, the Google search knowledge panel, and Google maps, along with the Google search local result will start making it appear. 

    1. Engagement on social media and posts on Google my business!

    Recently Google has started considering the content that you shared on social media very important. Therefore it is time to now share your Google my business page on social media to align your social and search together. Along with this, you will have to make sure that you are announcing products events with the help of posts on social media. While doing this you should also encourage your customers to review your business. Including more and more information like your logo, acceptable payment methods will make your business look more reliable and solid.

    1. Consistency in information

    When you give your information to your business page, you need to make sure that all details like your name, phone number, address, are consistent all over online. You have to make sure that it is easy for people and search engines to find your business online. It’s a great idea to include such crucial information as crawlable HTML text on your website. Always remember to not put such information in an image on your website. This is because images cannot be controlled by search engines like HTML text can be. The footer or the header of the website is a great location to put these details.

    Along with these three easy tips to follow, there are many more to support your local SEO strategy. Always remember that SEO keeps changing quite rapidly. You should always lookout for new features that Google introduces on its SERPs for local searches. This is exactly why it becomes imperative for you to stay on top of your SEO game. By implementing such actionable items you can easily ensure that your business is not only taking advantage of lucrative local searches but also building a foundation for when new SEO features are introduced. 

    At any point, if you feel like you do not have the time to do all of this on your own, you can always look for a Local SEO Expert.  There are many SEO Experts in India, that can majorly help you build as well as apply a great SEO strategy for your business. 

    As an SEO Company in Indore, INFOCRATS has been helping many small businesses find the right local SEO strategy to boom their sales. We come up with the most appropriate strategy by studying your business rigorously and your demands keenly. With a team of local SEO experts, we are skilled enough to take your business to the next level and break all the benchmarks previously set by your company.