Tag: grow business online

  • A Few Solid Reasons Behind Your Business Needing A Mobile Application

    A Few Solid Reasons Behind Your Business Needing A Mobile Application

    If you ever thought that mobile applications are solely meant for or are only used by big brands then, you are absolutely mistaken. These days every small and midsize business is following the mobile trend as well. They all have understood that an effective mobile strategy includes more than a mobile-friendly website.

    However, if you are still not sure why anyone would want to build their own mobile platform for their business, here are some solid reasons for it.

    1. Showing Your Presence to the Customers 

    Statistics show that the average person tends to spend more than two hours a day on their mobile. Chances are that only a few applications make up the majority of the total use, each and every user will still have to scan their mobile for the apps they’re looking for. Now, if you have a well-designed app icon, then your potential customers might remember it or even stop to check it out on their way to their desired application. 

    2. Creating a Direct Marketing Channel

    Mobile applications serve many purposes. This would include giving prices, search features, general information,  user accounts, news feeds, booking forms, messengers, and much more.

    A mobile app gives all the information about things like promotions, special sales, etc at the user’s fingertips through push notifications that make you get direct interaction, and also helps in reminding your customers about your services and products. Right now various brands are using digital marketing services to promote their mobile apps.

    3. Providing Value to the Customers

    When you digitalize the loyalty programs, you have you spare yourself from sticking to the old point-collection card and also make it possible for the customers to collect the rewards simply via the app. This would result in more downloads as well as more return customers.

    4. Building Recognition and Brand 

    A mobile app contributes to brand awareness. You can do as you wish with it; make it stylish, functional, hip, informative, or shocking. However, you should create an app that has the features to make your customers fall in love with it, and is beautifully designed and well branded. Also, the more often the customers are involved or use the application, the quicker they will purchase your product or render your service. Hearing or seeing your brand approximately 20 times gets you truly noticed. This covers the recognition angle. 

    5. New Opportunity for Revenue

    When you think about the venues for sales, you’ll find that they are mostly physical stores or office spaces. As you may now notice, these outlets have now transitioned to websites where you can directly avail all the products as well as services by screening the details of the same, online. As it involves door-to-door sales, all these efforts to reach the customer directly will not be viable. Therefore, in order for you to reach the customer personally, a mobile application becomes the most relevant medium. A mobile application has the power to enable the customer the quick acquisition of the product or service. 

    All in all, this helps in opening a new viable, easy, as well as, extensive revenue channel for your business. By using mobile applications, all kinds of businesses can reach a vast demographic of their target customers, across borders as well as do the same, with minimal cost.

    6. Great for Advertising

    Any kind of business would constantly try to reinvent itself. We all do this by trying and coming up with new ideas that attract clients and get their complete attention. A mobile application is used as a medium, in order to pass notifications, information, advertisements, as well as all kinds of offers to the customers through a single channel. Further, based on the response of the customer, various types of assessments can be run. Not only this, but you could trigger valuable feedback from them. Moreover, the customer trends can easily be evaluated, all over,  helping the advertising strategy of your business.

    7. Getting customer insights

    It’s a passive task to know customer behaviors, as well as to sketch out their personas. This also includes collecting their feedback. All of us know how tedious and time-consuming this process is. It is always considered as an overhead activity that the customers would perform. 

    Therefore, usually, the process gets eluded. or the organization has to make explicit efforts to get it done. 

    Now, when it comes to mobile apps, this particular feedback gets compiled on a daily basis. This would include the customer’s search patterns, specific requirements, as well as their feedback, all of which can be acquired from a single avenue. Furthermore, if you combine this with Machine Learning, you will see that mobile applications can provide quite predictive analytics on a broad level of what the market is going towards. If you think about it on a personal level, the same can suggest recommendations to the client, all based on their own search patterns. Therefore, mobile applications make a very strong tool in order to collect end-user behaviors as well as mobile app trends.

    In conclusion, there are tremendous benefits to having a mobile application developed for your business. Apart from the money that I listed above you will find that there are many left to discover. Once you get a mobile application, you will be able to see firsthand what kind of advantages it’s bringing to your business. So if you still don’t have a mobile application for your business then this is the right time to get it and not a single minute later.

    When you go to get your mobile application developed make sure that you are selecting the best kind of developers and considering all the factors before hiring them for the same. Regardless of which way you go, a mobile app becomes the standard component of any business. A choice made today becomes the foundation for tomorrow. 

    Email your mobile app development requirements at info@infocratsweb.com or call us directly at +91-731-2541056.

  • Why Should You Turn Your Business Online Even After Lockdown?

    Why Should You Turn Your Business Online Even After Lockdown?

    While individuals are locked inside their homes for safety and care anxieties during the time of coronavirus, the marketplaces have to witness economic falls, and due to which, businesses are on a descending curve even after lockdown. Besides, country-wide isolations, travel restrictions, and social-distancing actions have led to a shrill fall in shoppers and businesses outlying a downturn.

    As you know that unlocking has been started in the nation and businesses are planning to grow after lockdown. In this scenario, turning any business online is the best choice. For some businesses, creating an online presence and developing an e-commerce store is not the highest priority, but for some businesses, it’s on topmost priority to go online and make similar strategies and execute further operations.

    If you own a business and want to run it without loss in revenue generation even after lockdown, then think about turning your business online. The reason is quite simple, due to the Corona outbreak, the businesses have to face unprecedented challenges.

    Read here a few reasons why turning business online is a great choice even after lockdown-   

    grow online business with us  

    Proactively Share Important Information with Customers Online-  

    When you establish an online business, you can share important information with loyal customers by creating Google accounts, social media accounts, and so on. With the help of these online paradigms, you can enable or market your business to proudly tell consumers who they are and what products/services they are offering even after lockdown. They render businesses the opportunity to showcase new or returning customers on the web similar to products and offerings in a general store. The biggest benefit of going online for running businesses is that the timings are reduced or altered during unlocking of the nation, and you can easily share information with your suspects very quickly.

    No Physical Interaction with Customers-

    The time of Covid-19 is a deeply scary time, when everyone is fearing about safety and protection due to coronavirus, maintaining social distance is a must factor even after lockdown. To successfully adapt to social distancing parameters in this unlocking time, you need to restructure your business completely and offer online services. With this, you can retain your potential customers by maintaining social distancing and also, opening your full market to people 24*7 online. Following this way, you can lack interaction with the customers physically and sell products through the web.

    Enhance Growth in Conversion Rate of Different Industries-

    Although the conversions are down for almost all types of industries at the time of coronavirus, there exists a solution. For some industries such as education, e-commerce, software technology, and insurance, the conversion growth has declined to 5-10%. But, when you talk about the travel industry, the conversion rate is almost reduced to 60% and this figure is still terrible. If you consider Delta Airlines, you should know that the company is losing $60 million per day.

    However, there is a solution to overcome this conversion decline. You should go online and increase the rate by nearly 12-15% on average. When you offer services 24*7 online in this unlocking duration, you should consider top service providers giving the best and highly secured payment plans.

    Grow Your Online Business With Us!

    Get Higher Profits from Quarantine Based Online Shopping-

    Whether people use a mobile app or website for buying/selling goods online to survive during the unlocking time, they usually purchase from an online store that has easy-to-navigate web pages and an appealing user interface or user experience. Online shops that view Internet accessibility as a burden to comply with a good number of people with some disabilities. As estimated, there are more than 1 billion people across the world who have certain disabilities and thus, these people face problems in purchasing products from a physical store.


    Final Takeaway-

    As per the recent statistics of online business, the trend of online business is increasing with each passing day and it will help you in different aspects of handling business activities in this tough and challenging time. So, you should prefer either mobile app development,  web development, or both for establishing your digital presence even after the complete nationwide lockdown.

    For any mobile app development or web development-related queries, seek assistance from INFOCRATS Web Solutions. They have an expert designing and development team to develop truly amazing mobile apps, eye-catching e-commerce stores, as well as professional websites for your ever-growing business.

    Get in touch with INFOCRATS Web Solutions now! We’d love to assist you in designing and developing IT solutions as per your requirements.

    Visit: www.infocratsweb.com | Email: info@infocratsweb.com