Tag: digital marketing company in India

7 Social Media Tactics to Drive Traffic to Your Website
As a marketer or business owner, you will probably look for ”more customers”. There are many ways to increase traffic to your site but social media marketing can help businesses build their brand, foster a community around your business and grow your bottom line and recognition. It can also be a key player in driving traffic to your website. Social media is also essential to increase traffic to your website, eCommerce store, landing pages, blog posts, and more.

This is not something theoretical but if used correctly by social media marketers, it can become a great source of engagement and traffic that can help you establish a successful online business or blog.

In today’s post, we are going to look at some ways social media optimization services can drive traffic to a website.
1. Optimize your Social Profiles
When people look to know more about your brand or enterprise they open your profile or bio section. It should quickly communicate your brand value proposition while establishing your mission, style, and tone.

The more distinct your social media profile bio is- without sacrificing clarity-the more like you will catch visitors’ attention and resonate with your ideal audience. For an optimized website, a streamlined social media profile with the right set of keywords and information is a must.

Don’t write your entire business story in your bio. Just add a couple of lines then connect the bio to your site with a call to action for your home or landing page. Take help from social media marketing companies like INFOCRATS to optimize your social profile.
1. Engage with Your Target Audience Consistently
Social media is the platform to connect to your target audience directly. You can interact with your followers, get feedback in real-time, and better your customer experience. Consistent engagement with your audience on social media platforms can boost traffic to your profile as well as on the website. This also enhances the opinion of audiences from the company’s perspective.

For a successful audience engagement with your brand don’t ignore your audience, keep them engaged.
1. Time your Posts Correctly
It’s impossible to nurture customers to your site if you post social content when one in your audience engages.

Research for the best time to get maximum views and reach. Look at your past data instead of following best practices in social media post timing. Find out when your target audience is more available and responsive. Apps like Sprout Social can help you create and implement effective paid and organic campaigns powered by social engagement data.

Posting frequency and the number of followers and likes you gain depends on certain factors like:
- Region/Time zone
- Target Audience
- Days in a week
- Content
- Hashtags
- Profile bios
1. Focus on Sharing Visual Content
According to statistics, visual content receives more likes and shares than text-based content. Spend time producing pictures that convey information about you, your business, and your niche items. Ensure that your graphics are too unique to get unnoticed. Later, concentrate on spreading the same to your target audience.

The major goal of developing visual content is to gain awareness on social media. Make sure you post well-planned visuals that deliver to the point information.
1. Use Social Proof
You can also use social proof to increase your site’s value. Just like any review or customer testimonial, social credibility brings the human voice into your brand experience. Whenever someone purchases or does shopping for something they want, they look for reviews, ratings, recommendations, referrals, and input from others who have used the product or service.

Add reviews, social comments, feedback, and video testimonials to your social media content and business website. Make sure to only use social proof you have permission to repurpose.
1. Run Q&A Polls and Social Media Contests
Social media contests and Q&A polls are great and interesting ways to engage your audience. Such activities on social channels help you improve the communication gap between you and your followers. Running quizzes, polls, and contests, when your audience is active, can indulge your audience in sharing, talking, liking, and following. This also makes them aware of your company, website, and products.
- Go live on Instagram, create polls in your story and use hashtags.
- Create Twitter Q&A to interact with your audiences and know their opinions.
Know the Latest Social Media Trends of 2022 here!
1. Tag Products in the Visual
If you have an eCommerce store, this social media marketing hack is probably the best one for you. You can use your product images here and tag them with product page links. In short, Instagram can act as your shopping page where people can scroll through to see your products. The best part of this hack is that users won’t have to leave Instagram if they want to buy a product if they are in the delivery range of the product. If not, the user can still see the product on their eCommerce site.

Instagram shopping can bring a great amount of traffic to your eCommerce store just by adding product details in the post and a product sticker in your Insta story.

Have a look at how Zara did this right!

Conclusion:

Patience and persistence is the key to staying alive in the social media and online marketing world.

Social media advertising strategies are great, but they take time to come into effect. These seven proven social media optimization strategies are sure to reap benefits in the long term for your business. Being customer-centric is the only key to a successful social media marketing campaign. Remember, social media is a game-changer only if you use it the best possible way.

INFOCRATS is the right digital marketing company to provide SMO solutions for your business. Our social media marketers have long-established knowledge and remain up-to-date to improve our performance with the latest trends in social media optimization. Fill out our contact form to receive a FREE quote on social media advertising services.
May 9, 2022
Top 8 Industries Growing ROI With Digital Marketing

Companies must be willing to adopt new trends and smart business solutions to overcome the market’s natural evolution and stay ahead of the competition. Digital marketing has become a critical component of this transformation, one on which all businesses have come to rely. There are industries that are more reliant on the work of professional digital marketing organizations than others, as with all worldwide solutions. In this post, we examine the top industries that will profit from digital marketing in 2022, as well as why they will.

Digital marketing is one of the fastest-growing industries in India. With a 99% internet penetration rate in the country, let’s take a look at the top 10 industries making the most of the digital marketing wave.

Retail

Brand presence is the topmost benefit the retail industry derives by using digital marketing services. According to Statista, 2.05 billion people worldwide are online buyers. According to another study, 63 percent of customers start their shopping adventure online, regardless of where they buy the merchandise.

As consumers become more knowledgeable, it is becoming increasingly important for a retail company to have an online presence. In reality, retail is one of the top industries that implement digital marketing strategies to innovate and prepare for the future.

Marketing

It is expected and logical for marketing companies to benefit most from the introduction of the latest digital marketing solutions. After all, digital marketing constitutes every online interaction between the consumer and the company, no matter how large or big. With the marketing niche, their revenue is directly dependent on their implementation of digital marketing strategies that include SEO, PPC advertising, Social media marketing, Email campaigns, GMB advertising, or any other digital channels. If marketers utilize one of these channels, they will be able to earn profit from it by helping other businesses and individuals boost their online presence.

Real Estate

Real estate brokers and agents get to list and showcase multiple home and office properties, reach out to a large group of buyers and benefit from the services of an SEO company in India.

Consumers can easily explore properties with immersive experiences like virtual tours and live videos.

Partnering with a trusted and professional digital marketing company can help real estate companies reduce customer acquisition costs and achieve a good return on investment (ROI).

Healthcare

The entire COVID-19 pandemic has demonstrated just how important it is for people to have online access to doctors, practitioners, and healthcare advisors in case of emergencies in the crisis. That is where the availability of online resources in terms of blogs, forums, videos, etc can all come in handy. With the help of digital marketing services healthcare professionals can offer insightful articles and tips that can help people solve their emergencies, medical professionals can earn the trust of patients, expand their patient base, and enhance their online impact.

Education

Schools and universities can use the internet to promote their educational programs to students all around the world. The contact between students and teachers has grown more real-time as a result of social media.

Individual creators can also sell their courses to a wide range of people. There are a variety of websites and apps that allow people to learn life skills from the convenience of their own homes.

When it comes to the impact of digital marketing on ROI, education is one of the leading sectors benefiting from the internet.

Food

With the increasing influence of that urban lifestyle, people are busy with their work and they find less time to cook their own meals. This creates a large demand for the food industry. Whether we are discussing food trucks, fast food restaurants, or actual cafes there are a plethora of options available today. And in such a highly competitive market, a food seller needs to take every advantage, and consulting with a digital marketing service provider can be the right choice to start.

Focusing on video campaigns, the food industry is very reliant on social media advertising and paid to advertise. The campaigns target the emotional connection that foodies have with various types of cuisine. And the results that can come from implementing the right internet marketing solutions can be highly profitable for restaurant owners.

Fashion

The fashion industry has been at the forefront of digital marketing. The challenge now lies in differentiating several brands in the marketplace. As of 2020, Indian shoppers spent around 54 billion in a year by making purchases online. In a study conducted by PayPal, clothing accounted for 64% in India.

Fashion is undoubtedly one business where digital marketing has had a greater impact on ROI. It will be fascinating to observe how the sector progresses and uses AI-powered technologies, virtual reality, and augmented reality to their benefit.

Law

The law companies are adopting digital marketing services to increase their returns. According to recent surveys, nearly 34% of all law firms and attorneys in the USA have implemented an organized content marketing and local SEO plan. In addition, many law firms are using blogs to drive traffic to their businesses so that their business will improve as well.

Law companies with strong content marketing strategies and social media presence are highly earning benefits from digital marketing. With a targeted audience reach, paid ad campaigns, SEO, lawyers can boost ROI on their online marketing campaigns.

Ending Up!

There are several more industries that are expanding their business through digital marketing strategies. Keeping some of the important factors in mind and making them work right for your industry will help you get a positive return on your marketing investment. Make sure, you do not let the chips fall where they may. Analyze your business profit margins from digital marketing because the ROI of your company or brand depends on how you create and implement your online marketing strategy.

February 16, 2022
Tricks To Obtain The Best Results With Paid Marketing
Paid marketing is the smartest method to help potential customers recognize the brand and offerings. For the last few years, paid marketing has done an amazing job to get the best results for many brands. With paid marketing, businesses can buy advertising that allows businesses to specifically target audiences, rather than waiting for them to discover your business organically.

To achieve your target you can hire a digital marketing firm or you can hire experts who can set paid marketing plans for your business. Paid marketing is displayed on search engine results in pages (SERPs) and social media platforms. When planning paid marketing ads, you choose a specific platform, such as Google Ads or Facebook, Instagram and then set the target customers based on criteria ranging from location, search terms, interests, hobbies, demographics, former purchases, and other profiles & pages visited. Both of these types of paid marketing are pay-per-click, implying you simply pay when someone clicks on your ads.

For various industries, paid marketing gives one of the highest returns on investment (ROI) for their marketing money. According to Google Economic Impact Report, companies get a median of $2 in sales for every $1 they use on Google Ads.

Here are a few tricks and tips to get maximum outcome from paid marketing:

1. Choose Your Aims and Audience Carefully: Targeting an audience is one of the major factors for successful paid ads. Deciding your target audience will be your entryway to victory. Few businesses cast as wide a net as possible when it comes to promoting paid ads, and others cross for specific audiences, all whilst passing the equal information. This is a misconception.

If you target your posts nicely and set your goal and information that speaks to them, they will end up being neglected by people who may have an interest in your brand or products. This is an ineffective use of the money you spent and is usually the main reason an advertiser has not found success on paid social. So to triumph over this and benefit a greater target market you want to choose your target market wisely.

On most social media channels, there is an option to refine the target audience in a variety of ways, from demographics like hobbies, age, and location, and interests. Decide who it’s miles you need to method and goal your paid advertisements rely upon in your dreams accordingly.

2. Create Relevant Landing Page: This is one of the most ignored aspects of paid search. In paid marketing landing pages play a crucial role in attracting your audience. If you set great creatives on the paid ads and when someone clicked on your website’s landing page and left the webpage in a few seconds. Try to reduce your web page’s bounce rate.

A successfully paid ad drives qualified leads and engagement to a landing page of your website, but that’s only the first half of winning. For significant results, you need to optimize landing pages as well. Landing page optimization can help you to make the message of your paid ads align with your landing page message. Work on your landing pages, website pages regularly to pull the attention of your audience.

3. Budget To Your Objectives: Another big step in successful paid marketing is setting the budget. Investing your budget in a well-planned paid ads strategy will be useful for marketing your brand. Time duration, per day cost for your ad need to be decided before because the funds you use in paid marketing will benefit your business growth.

Once you have an idea of the budget and you know your total amount of certain revenue, make sure you subtract all expenses associated with your business. It will assist you to have a good idea of what type of assets you have remaining to allocate to marketing and can set up goals based on that data.

4. Remarketing On Social Media: Social media remarketing will increase engagement by 3x and improve growth rates by 2x, all while decreasing your expenses by a third. Social media remarketing can help businesses to generate more leads. Manage social media remarketing to promote hard offers, such as sign-ups, notifications, consultations, and downloads.

5. Adopt New Layouts And Features: The platforms such as social media rarely stay idle for too long. With rising competition and some big platforms competing for the most eyeballs, there’s a near-constant stream of updates and modifications. But with new features and layouts addition, you can end up giving you an edge over your competition. Both key factors catch the attention of audiences if you embrace them regularly.

6. Set A Special Bar For Content: Millions of lines of content are posted online every day. Around 70 million blog posts are posted on WordPress each month. So whenever you publish your content it needs to be interesting, engaging, and eye-catching. With more recent generations sporting short consideration spans for ads, it’s more essential than ever to create paid social posts that:
1. Quickly grasp the viewer’s recognition
2. Give entertainment value
3. Are interesting in some way
4. Are targeted
Promote your content on various platforms will send you massive amounts of traffic. It’s important to post content on Facebook, Instagram, LinkedIn that is appropriate to the audience. Innovative content is fine, but repurposing your content is a more solid strategy. This will furnish a whole new audience with a chance to find and utilize your current content.

By following tricks you can easily engage your audience and increase your presence digitally just make sure your paid marketing plans are set up for success this year and beyond. With the help of paid marketing, small businesses gain new customers and grow sales. However, strong paid marketing needs a strategy and a plan. When you get the time to choose the right platform, messaging, and targeting, you can effectively grow your business.

INFOCRATS Web Solutions is the best place for paid marketing in Indore. At INFOCRATS Web Solutions, we focus on our client’s business growth with our best digital marketing services.

To take our digital marketing services, get in touch with us.
Email us at info@infocratsweb.com
Visit our website www.infocratsweb.com
July 19, 2021
Top Benefits of Digital Marketing for your Business

Can you envision digital marketing can do wonders for your business? Digital Marketing is one of the most powerful marketing methods that can help customers to reach your business and also, target your ideal buyers. Digital Marketing acts as a connecting line between the product offerings of a business and the qualified consumers looking for buying that specific product. It is one of the main activities that every business needs to perform, for convincing a customer towards its products or related service subscription.

Today, businesses are focusing more on digital technology to gain customer insights or to generate a good return on investment. It’s no wonder that almost everything is going digitized post-pandemic! More and more people are looking for buying products online.

As per the recent study and research, 75-80% of the customers are conducting online research for buying products online. This is why, digital marketing services are essential and no business can exist without effective digital marketing, branding, and promotion.

Here are the topmost 8 benefits of digital marketing for your business:

1. Convert Viewers into Potential Customers- In the modern era, digital marketing is the most powerful marketing tactic. It can transform the conventional way you use to promote your business and reach new people for ROI. With the help of online marketing plans and key strategies, you can convert your viewers into valuable customers! This will help you to get more quality leads and hence, better return on investment.

2. Target Specific Pool of Audience- When it comes to run any digital marketing campaign including SEO campaign, SMO campaign, or email marketing campaign, you can target a specific pool of audience and hit the right people within the targeted niche. You can hit the right audience based on the location, age, keywords, interests, and other factors too. This assists in raising the number of valuable consumers to your business thereby decreasing the marketing activities required to do so.

3. Online Brand Awareness– Using digital platforms and social media channels, both small and big businesses can build the reputation and brand of your company. It is essential to align the business objectives with the interest of the customer. Digital marketing is a convincing methodology to build trust in the customers!

4. Track Digital Campaigns Easily– The success of marketing campaigns is uncertain. However, with the help of digital marketing, it is easy to track and measure the results of digital campaigns to check how the plan is going on. For measuring certain goals on the website, Google Analytics is an effective tool that can easily measure the performance or track the number of users coming to the website. Google Adwords is another tool that helps in monitoring the performance of the ads on Google search.

5. Know About your Competitors & Competition in the Market– Today, numerous brands and businesses are available for similar types of products! It becomes very difficult to choose which one is the best for the particular product. So, when you ramp up your business on result-oriented digital marketing campaigns using various channels, there are more chances that customers will come to you and make a purchase from your store. Many competitor analysis tools are available that will help you to know the strategies, plans, and SEO campaigns that your competitors are running. This will indirectly assist you to plan your SEO campaign and get an edge over them.

6. Better Conversion Rates– Think like you are having your professional website with an amazing look and feel, and your potential consumers are just a click away from making a product or service purchase. The biggest benefit of going online and seeking digital marketing services is that you don’t need to get up and take follow-ups from the customers to make a purchase from your shop, they are allowed to access your website 24*7 and shop online. Ultimately, it helps in improving the conversion rate.

7. Low Marketing Budget– Marketing budget is one of the major financial loads to any leading business! While big businesses might not have any issues in spending dollars for promoting and advertising their business on different online media, for small and medium-sized businesses, it’s a big challenge that can turn to be a nightmare. Marketing of business through digital means is an effective, and yet affordable way to create a significant impact on your business in the online world.

8. Ensure Online Business Exists– Through digital marketing, marketing specialists can plan and implement several ways to gain customer’s trust and ensure the survival of the online business. You can easily target the right people at the right time within a specifically targeted niche! Moreover, the professionals can take further steps and work on an actionable plan for the success and betterment of the business.

The bottom line is, digital marketing service is a must to run your small or medium-sized business. Digital marketing is a cost-effective way to advertise your business and influence conversions. You need to follow the right actionable digital marketing plan and work on result-oriented strategies to get quality leads.

To market your business digitally, consult digital marketing specialists at INFOCRATS Web Solutions. INFOCRATS Web Solutions is a highly distinguished digital marketing company in Indore that offers search engine optimization, social media optimization, email marketing, content writing, and video marketing too.

Write your requirements at info@infocratsweb.com | Visit: www.infocratsweb.com

February 1, 2021
How is Digital Marketing Driving Business Growth in 2020? Why Companies Are Going Digital?

Whenever any small or big business gets established, the first focus of the business owners is to bring customers to the door. For grabbing the attention of customers to their business, they work on traditional forms of marketing including print ads, banners, and flyers etc.

However, with the evolution of technology and its emerging trends in the digital market, the forms of advertising have also been changed. While these traditional marketing strategies let your business flow in a small stream, there is an enhanced way that exists and can expand your business to a broader level. It really doesn’t matter how new your business is, you should not overlook the significance of going digital in the marketplace.

Before you plan to go digital to compete in the modern marketplace, you should be aware of the effectiveness of digital marketing in 2020 for any organization.

According to the HubSpot marketing statistics, only 61% of marketers believe that their marketing strategies are effective. But, still, they are investing a huge amount into digital marketing.

Let’s see how digital marketing drives business growth –

1. Increase Customer’s Attention:

Digital marketing develops a feeling of oneness in a potential client base. It helps you to grab the attention of your loyal customers in different ways. These ways can either be search engines, social media platforms or any paid medium that assists an organization to satiate the customers’ demands by rendering instantaneous response, actions and engagement.

2. Result Oriented Approach:

The result-oriented approach is one of the major aspects of digital marketing that drives business growth. This is the place where a company can keep an eye to measure the efforts and analyze the total outcomes coming from any plan. For this, the best marketing tool is “Google Analytics” which tracks your performance and gives you a clear vision of the results.

3. Global Brand Promotion:

Other than a successful online branding plan, no other method would be the easiest one for making your global presence. Any business with a clear and concise digital marketing strategy can spread its brand name among millions of users worldwide. You will get endless recognition for your products or services in the online market through social media marketing, search engine optimization, and content marketing too.

4. Higher Conversion and Better ROI:

Conversion basically means how many viewers of your business website are turning into potential customers. The success of a website is directly proportional to the conversion rates. A website might attract the attention of 1000s of visitors every day, but what if the conversion rate is very low? It would mean that there is some lack of the right strategy in the digital marketing campaign.

So, while planning any digital marketing plan, remember that the goal of digital marketing is to enhance the return on investment. And, the higher the conversion rate you get for your website, the more return on investment you will have.

5. A Good Way to Convey Existence in the Market:

With the help of digital marketing, you can make people aware of your brand on a global basis. Now, people are using a digital medium such as the Internet to know about any start-up company or its product offerings. This trend is rapidly rising in the market after the use of mobile-based Internet services.

Do you think it’s a good choice for small and big companies to switch from direct to Digital Marketing? Yes, it’s a great choice to move towards digital marketing. Digital marketing is the future of any business. It brings a consistent growth in the market and comes up with several unique functionalities. These functionalities include chatbots use on social media platforms such as FaceBook, programmatic advertising to automate ad buying, artificial intelligence for email personalization, conversational marketing and so on.

This post guides you to gain a competitive edge in the market over your top competitors.

Remember, the change in the way that the consumers are making decisions has made digital marketing is must to run and grow any business. You must consider digital marketing for business growth by knowing the current status of the business and target in the future. For improving the way your business competes in the market, you should approach a distinguished digital marketing company in India.

There are various digital marketing companies in the market that render effective SEO, SMO, PPC, and related services. However, INFOCRATS Web Solutions is the number one digital marketing company in India that offers result-oriented and efficacious digital marketing services as per the current market challenges. Having a proficient team of digital marketers, they make the right digital marketing campaign to intensify real-time interaction with the customers.

For further details, visit www.infocratsweb.com. If you have any queries, you can call us directly at +91-731-2541056.

February 21, 2020