Tag: digital marketing company in India

The Future of Digital Marketing: Trends and Predictions of 2023

Digital marketing has become an essential component of modern business, and it is continuously evolving. Every year, new trends emerge, and businesses must adapt to stay ahead of the competition. With 2023 just around the corner, it’s time to take a look at the future of digital marketing and the trends and predictions that will shape the industry.

1. Video Content Will Continue to Dominate

Video content has been one of the most popular digital marketing formats for several years now, and it’s not going anywhere. In fact, it’s expected to become even more dominant in 2023. As more people consume video content online, businesses will need to incorporate video marketing into their strategies to remain relevant.

Some of the most popular types of video content include product demos, explainer videos, and social media stories. In 2023, we can expect to see more businesses experimenting with new video formats, such as live streaming and interactive videos.

2. Voice Search Optimization Will Be Essential

Voice search is becoming increasingly popular as more people use virtual assistants like Siri and Alexa to search for information online. By 2023, it’s estimated that there will be 8 billion digital voice assistants in use worldwide. This means that businesses will need to optimize their content for voice search to remain competitive.

To optimize for voice search, businesses will need to focus on long-tail keywords and natural language. They will also need to ensure that their website is mobile-friendly and that their content is structured in a way that is easy for virtual assistants to understand.

3. Artificial Intelligence Will Power Personalization

Artificial intelligence (AI) is already being used in digital marketing to power personalization, and this trend is expected to continue in 2023. AI can help businesses analyze data to gain insights into customer behavior, preferences, and needs. This information can then be used to create personalized marketing campaigns that are more effective in reaching and engaging customers.

AI can also be used to automate many marketing tasks, such as email marketing and social media management. This can help businesses save time and resources while still delivering high-quality marketing campaigns.

4. Social Media Will Become More Interactive

Social media marketing in India has been an essential part of digital marketing for years, but in 2023, we can expect to see more businesses experimenting with interactive social media campaigns. This could include things like social media polls, quizzes, and live streaming events.

Interactive social media campaigns can be more engaging for customers and can help businesses build stronger relationships with their followers. They can also provide valuable data and insights into customer preferences and behavior.

5. Augmented Reality Will Enhance the Customer Experience

Augmented reality (AR) has been around for a while, but it’s expected to become more prevalent in digital marketing in 2023. AR can be used to enhance the customer experience by allowing customers to see products in 3D, try on virtual clothes or even preview furniture in their homes.

AR can be a powerful tool for businesses looking to provide a more immersive and interactive shopping experience for their customers. It can also help to reduce returns and increase customer satisfaction by giving customers a better idea of what they can expect from a product.

6. Influencer Marketing Will Continue to Grow

Influencer marketing has been a popular digital marketing trend for several years, and it’s not going anywhere in 2023. Influencers can help businesses reach new audiences and build trust with their followers.

However, businesses will need to be more careful about the influencers they work with within 2023. As influencer marketing becomes more mainstream, there is a risk of it becoming less authentic. Businesses will need to work with influencers who have a genuine connection to their brand and can deliver real value to their followers.

In conclusion, the future of digital marketing is exciting, and businesses must stay up-to-date with the latest trends and predictions to remain competitive. From the dominance of video content and the importance of voice search optimization to the power of artificial intelligence and interactive social media campaigns, the industry is constantly evolving. As privacy concerns continue to drive changes, businesses must also ensure that they are transparent and ethical in their marketing practices. By staying ahead of the curve and embracing these trends, digital marketing companies in India can create effective digital marketing strategies that engage customers and drive growth in 2023 and beyond.

March 31, 2023
Which Digital Marketing Trends Should You Be Watching in 2023?
At the beginning of the year 2023, the world of digital marketing is still evolving at a rapid pace. As technology advances and consumer behavior changes, staying ahead is critical for businesses to remain relevant as well as competitive.

For the convenience of people looking for relevant information on the subject, we’ve compiled a list of digital marketing trends to watch in 2023. Whether you’re a small business owner or a marketing professional, these trends will help you better understand the digital landscape and create more effective and engaging campaigns. Following is a list of trends to look out for in the year 2023:

1. Artificial intelligence (AI) and machine learning

One of the most exciting digital marketing trends for 2023 is the continued integration of AI and machine learning. This technology allows marketers to analyze vast amounts of data and gain valuable insights into consumer behavior and preferences. One can use this information to personalize and optimize their marketing campaigns and make their marketing efforts more effective as well as efficient.
1. Personalization and customer experience
Another trend that will continue this year is the focus on personalization and customer experience. Intense competition in the digital space makes it increasingly important for businesses to create unique and personalized experiences. This can be achieved through personalized content, targeted campaigns, and interactive experiences that engage your customers.
1. Video Marketing
Video marketing has grown in popularity in recent years and is expected to become even more important when it comes to digital marketing services in 2023. This is because consumers prefer to be more visual and consume information through videos. Whether you’re using social media platforms, YouTube, or other video-sharing sites, your organization needs to integrate video into your digital marketing tactics to keep up with digital marketing trends in 2023.
1. Voice search optimization
With voice-enabled devices such as Google Home and Amazon’s Alexa becoming more commonplace, optimizing content for voice search is becoming increasingly important for businesses. This means using long-tail keywords, conversational language, as well as natural language processing to make your content easier to find with voice search.
1. Social media influencer marketing
Influencer marketing has grown in popularity in recent years. It will remain an important trend this year as well. This kind of marketing involves partnering with social media influencers who have large and dedicated followers. By working with these influencers, businesses can reach highly engaged and new audiences and increase engagement, traffic, and conversions. Influencer marketing has been around for a while. It involves partnering with people who have large followings on social media to promote your brand. This type of social media marketing in India is especially effective in reaching younger audiences as well as in increasing brand awareness. In such kind of influencer marketing campaigns, influencers typically promote their products and services through sponsored posts, videos, and even live streams.
1. Interactive content marketing
This trend has been on the rise in recent years and will continue to be a key component of digital marketing in 2023. This type of content includes quizzes, polls, and interactive infographics to engage and educate your customers. This type of content can help you provide value to your customers, build brand awareness, and increase conversions. Interactive content is a form of digital marketing that allows users to interact with content in a more dynamic and personal way. The goal of interactive content is to provide users with a more engaging experience that allows them to interact with content and receive immediate feedback. This type of content is especially effective in increasing engagement and strengthening customer relationships.
1. Micro moment
A micro-moment is a brief, specific moment when a consumer looks at their device to make a decision or act. In 2023, businesses should focus on creating content and campaigns optimized for these micro-his moments to capture customer attention and increase conversions.
1. Immersive experience
Another trend that will continue through the year 2023 is providing customers with immersive experiences, through virtual and augmented reality, 360-degree videos, as well as interactive content that engages customers deeper into your business.
1. Privacy and security
As you know, consumers are becoming more and more concerned about privacy and data security. This makes it increasingly important for businesses to prioritize these aspects in their digital marketing efforts. This means being transparent about data collection and use, implementing robust security measures, and complying with privacy regulations such as the General Data Protection Regulation (GDPR) as well as the California Consumer Privacy Act (CCPA).
1. Content marketing
This trend is an integral part of digital marketing. The key to successful content marketing is creating valuable information. Apart from this one also needs to create engaging content that resonates with the target audience. This can be accomplished in a variety of formats, including e-books, blog posts, infographics, white papers, and more.
1. Augmented reality and virtual reality
Augmented reality (AR), as well as virtual reality (VR), are two of the most exciting digital marketing trends for the year 2023. Such technologies enable users to experience products, services, and environments in entirely new and immersive ways. Businesses are using AR and VR to provide engaging and interactive experiences to their customers, enabling them to visualize their products in new and unique ways. This type of marketing is especially effective in industries such as real estate, fashion, and retail, as it allows customers to experience your product like never before.

In summary, these digital marketing services in 2023 will play an important role in shaping the future of digital marketing. By anticipating these trends and incorporating them into your marketing strategy, you can stay ahead of your competitors and deliver a more effective and engaging marketing experience to your customers. Whether you’re a small business owner or a marketing professional, these trends are shaping the future of digital marketing and are worth paying attention to.
March 16, 2023
7 Digital Marketing Tactics to Grow your Business

Digital marketing is one of the most powerful tools for businesses seeking to grow and expand in 2023. The ever-evolving digital landscape provides many opportunities for companies to reach larger markets, increase their customer base, and build brand awareness. By utilizing digital channels such as search engine optimization (SEO), content marketing, social media advertising, email campaigns, pay-per-click (PPC) ads, and more, organizations can effectively target potential customers with strategic messaging that resonates.

Using a combination of these strategies helps businesses maximize visibility online while driving higher conversion rates. According to an analysis conducted by Forrester Research in 2020, more than two-thirds of marketers achieved a positive return on investment through digital marketing tactics like SEO and content marketing. Additionally, a survey from WordStream reported that almost 90% of businesses saw an increase in website traffic following their adoption of PPC advertising.

By leveraging the latest digital tools and techniques, businesses will be able to reach larger audiences and make more impactful connections with customers. Companies can also leverage data analysis to better understand customer preferences and tailor their strategies accordingly. The synergy between SEO, content marketing, social media campaigns, PPC ads and other digital methods will help businesses create stronger relationships with customers and grow their business in 2023. Ultimately, this can lead to increased sales and profits for organizations looking to succeed in the digital world. With the right combination of strategy and technology, any business can reap the rewards of digital marketing in 2023.

1. Search engine optimization (SEO) – SEO should be the foundation of any digital marketing strategy, as it allows you to reach potential customers through organic search on platforms like Google and Bing. A comprehensive strategy of an SEO company in India will help you increase your visibility online, drive more traffic to your website, and ultimately generate more leads and sales for your business.

2. Pay-per-click advertising (PPC) – PPC is a powerful tool that can help you get instant results from your campaigns. You pay only when a user clicks on your ad, so you have greater control over how much money you’re spending on each campaign. With proper targeted audience segmentation and keyword research, you can create effective PPC campaigns that will help you reach the right people and get them to take action.

3. Social media marketing – Social media marketing services can be a powerful tool when used correctly. You can use it to engage with customers, build relationships, and promote your products or services. By creating content that resonates with your target market and running ads on popular platforms like Facebook and Twitter, you can drive more traffic to your website and generate more leads for your business.

4. Content marketing – Creating content is an effective way to increase brand awareness and establish yourself as an expert in your industry. Quality content such as blog posts, infographics, ebooks, podcasts, and videos can all help you build trust with potential customers and foster engagement with existing ones.

5. Email marketing – Building an email list is one of the most effective ways to stay in touch with customers and build relationships with potential ones. You can use email newsletters to keep people informed about your products or services, run promotions, and generate leads.

6. Affiliate marketing – Affiliate marketing is a great way to leverage other people’s content and reach new audiences. By partnering with influencers and bloggers who have an existing following, you can get more exposure for your business while also earning commissions from sales made through their sponsored posts or links.

7. Online advertising – Display ads are a great way to get your message out to a large audience at once without having to spend too much money on each campaign. You can use targeted ads to reach the right people at exactly the right time, increasing your chances of generating more leads and conversions.

These are just some of the digital marketing tactics you can use to grow your business. With careful consideration of your goals and budget, you can create a comprehensive strategy that will help you reach new audiences and increase sales over time. Investing in a well-rounded online presence is key to success in today’s competitive digital landscape.

By taking the time to research different strategies, implementing them into your campaigns, and measuring their effectiveness, you can create a powerful digital marketing strategy that will help you reach more customers and drive more sales for your business.

For digital marketing services hire the best experts at INFOCRATS WEB SOLUTIONS.

March 7, 2023
How is Video Content Beneficial for SEO and CRO
SEO or search engine optimization is many times thought in regard to or in terms of the words on a page that Google “reads” when it is crawling a website. We all know that things like headers, meta descriptions, title tags, and written content on a page are clearly very important, but when it comes to content marketing, it is equally imperative to SEO, if not more. Did you know that when you add videos to a webpage, it can majorly help in improving your SEO? And, of course, we are all familiar with the benefits of SEO & CRO. On that note, you will be happy to know that videos are also hugely crucial to conversion rate optimization, or CRO as we call it. SEO, as well as CRO services, always work in conjunction with one another. This is done in order to drive traffic to a site. Further, it leads to getting the users to take the desired action, which is then called a conversion. Video is crucial to both of these things. In this blog, we will be discussing the benefits of Video marketing and how it helps SEO and CRO!

Let’s dig deep into why video is important to search engine optimization!

We are all required to get an understanding of what Google looks for when it crawls websites. We should be paying attention to what factors into Google’s rankings on the SERP; search engine results page. All of this is required before we answer the question of how video helps with SEO!

Google’s algorithms are very important to understand. They value the quality as well as the relevance of the content on a page in regard to the original search. This is done when Google is deciding what web pages should show up higher in the SERP.

This is why SEO practices often include optimizing the existing content on a page with the simple process of adding relevant keywords. On top of this, it should be made sure the content being put up is grammatically correct and reads well. This will ensure that there is no duplication of content.

However, it is a common misconception that Google if only looking at the text on a page. Google also goes on to scan for additional media types, including images as well as videos. This is the way it sees what the page offers, in order to make the search engine’s SERP, more relevant to users. In Google’s eyes, quality content with graphics as well as videos is a jackpot. Such are the benefits of video marketing, that websites with a mixture of quality text as well as visuals are considered varied and informative. This is a process done for boosting SEO efforts and giving you some of those great advantages of SEO.

And now, let’s dig deep into why video is important to conversion rate optimization!

Did you know that there are about 83% of video marketers have reported how video content has majorly helped them in increasing the average time, for which visitors stayed on their page? In fact, it has also been observed that a video on a website’s landing page has the capability to boost conversion rates by 80%!

The simple fact is that, if you provide more relevant content on your website, the users tend to engage and stay on it longer. On that note, typically, the more time for which someone is actively on your webpage, the more likely they will be to convert. The benefits of video marketing are not only that it helps drive more traffic to a webpage, but also that it keeps the users on the page as video gives them more content to interact with.

It has been observed that video also helps CRO as people are more inclined towards buying a product after they watch a video about/for it. This is because of the fact that people are able to retain more content of a message when they watch it in a video, rather than reading about it.

Our brains are hardwired for visual content. It processes this kind of content up to 60,000x faster than it processes text.

The pros of video marketing are that studies have shown about 54% of consumers ask for more videos from their favorite brands. The best type of content in order to attract people is video.

We are sure that now you have a good idea of the various benefits of video marketing and how it can lead to better SEO and CRO. Eventually, your business will be able to enjoy the great benefits of SEO & CRO as well.

By following simple steps, like increasing the amount of video you show to your user landing on your webpage, you can hack into all of these benefits. When you will be attracting users through video marketing, it will enhance your SEO, and eventually, you will be enjoying more of the converted users buying from you.

So, if you haven’t already started putting out more video content to attract your users, now is the time to get into it. In short, remember these 5 points on how video marketing can lead to achieving search engine optimization results.
1. Google Cares About Your Video Content More Than Ever
2. Video Marketing Will Lead to Major Traffic-Generation
3. Video Will Keep Users More Interacted on Your Site
4. People Are Always More Likely to Link to Videos
5. Videos Help in Improving the Value of SEO
Here’s hoping that you are able to relish the benefits of SEO & CRO as well as video marketing.
November 21, 2022
7 Things to Consider While You Hire a Digital Marketing Company
In the modern age, many businesses are turning to digital marketing in order to reach a wider audience. By using the internet, businesses can connect with potential customers from all over the world. However, digital marketing is not just about creating a website or placing ads online. It also involves using SEO techniques to ensure that your content is visible to potential customers. In addition, social media can be used to build relationships with customers and promote your brand. When used correctly, digital marketing can be an extremely powerful tool for growing your business.

Digital marketing is one of the most important aspects of any business today. If you’re not doing it, you’re behind the curve. Many businesses don’t have the time or resources to do digital marketing themselves, so they hire a digital marketing company to do it for them. This can be a difficult process, as there are many companies to choose from. In this blog post, we will discuss seven things to consider while you hire a digital marketing company in India!

Size:

The first thing to consider is the size of the company. You want to make sure that the company you’re hiring is large enough to handle your digital marketing needs, but not so large that they’ll treat you like a small fish in a big pond.

Specialty:

Second, consider the company’s specialty. What kind of digital marketing do they excel at? SEO? Social media marketing? Pay-per-click advertising? Make sure the company you’re hiring has experience in the digital marketing area that you need help with.

Location:

Third, consider the company’s location. If you’re a local business, you may want to hire a digital marketing company that’s located near you. However, if you’re targeting a national or international audience, it’s not as important.

Learn: What are Some Big Trends of SEO in 2022?

Price:

Fourth, consider the company’s price. digital marketing services can be expensive, so you want to make sure you’re getting a good deal. However, don’t sacrifice quality for the price. It’s important to find a balance between the two.

Reputation:

Fifth, consider the company’s reputation. What do other people say about them? Are they well-respected in the digital marketing community? Do they have any awards or accolades? A good digital marketing company in India will have a solid reputation that precedes them.

Sixth, consider the company’s portfolio. What kind of clients have they worked with in the past? Does their clientele align with your target audience? The best digital marketing service provider will have a portfolio that contains clients that are similar to the ones you’re targeting.

Services:

Seventh, consider the company’s services. When looking at the services a digital marketing agency offers, you should make sure they have experience in the areas you’re interested in. For example, if you’re looking to improve your website’s search engine optimization (SEO), you’ll want to choose a company that specializes in that area. You should also consider the other services they offer, such as social media marketing, email marketing, and content marketing. These are all important aspects of digital marketing, and you’ll want to make sure the company you choose can help you with all of them.

Finally, consider your gut feeling. After doing all of this research, you should have a good idea of which digital marketing company you want to hire. But sometimes, the best way to make a decision is to go with your gut.

If you keep these seven things in mind while you’re searching for a digital marketing company in Indore, you’ll be sure to find the perfect one for your business!

How Digital Marketing Companies Can Help you Grow?

Digital marketing companies can help you grow your business in a number of ways. They can help you reach a wider audience through digital channels, including search engine optimization (SEO), social media, PPC marketing, and email marketing. Additionally, digital marketing companies can help you create more compelling and effective marketing campaigns that are designed to engage and convert leads into customers. And, finally, digital marketing companies can provide you with the tools and data you need to track your marketing campaign’s performance and ROI. If you’re looking for help growing your business, consider partnering with a digital marketing company or agency.

If you’re running a business, it’s important to make sure you’re visible online. These days, that means having a strong digital marketing presence. But if you’re not a marketing expert, how can you make sure you’re doing it right? One solution is to hire a digital marketing firm. Here are three benefits of working with a team of professionals:
1. They can help you reach your target audience. A good digital marketing company will have experience targeting specific demographics and will know how to reach them effectively online.
2. They can save you time. Marketing is a full-time job, and unless you have someone on your team dedicated to it, it can be tough to stay on top of everything. Hiring a company means you can focus on running your business while they handle the marketing.
3. They can provide fresh perspectives. It’s easy to get stuck in a rut when you’re too close to your business. Working with a digital marketing company gives you access to new ideas and strategies that can take your business to the next level.
If you’re looking to improve your online presence, hiring a digital marketing company like Infocrats is a great option. Drop us an email at info@infocratsweb.com
September 14, 2022
The Rise of Video: 7 Tips to Boost Your Site’s SEO
Undoubtedly, video is now the de-facto ruler of the business marketing arena. Companies serving varied industries are now discovering their huge power; digital platforms are placing them right at their core for capitalizing on their huge interest, and customers are head over heels about videos.

People are so much into watching videos that videos make up above 82% of all customer internet traffic in 2022- 15 times higher than the situation in 2017. Nevertheless, creating stunning videos is just half the work done. There’s much more work you need to do in the present online crowded space to guarantee your videos find the right audience. To start with, you must follow the latest SEO trends & techniques to ensure your videos bring in good results.

Starting from selecting the suitable videos and platforms for publishing them to taking care of different SEO-related tasks, you must have your hands on seemingly the most minute details to improve the performance of your videos and to make the most out of them.

Well, it has not been long enough since we started talking about the way mobiles have revolutionized the marketing space. Been there, done that. And now, the next thing that is changing the entire marketplace is video. All thanks to the availability of video maker tools, it has now become easier to make videos & edit them using any online professional video editor to create pieces that stun the world.

Video Content Is Truly on the Rise with Huge Growth Potential

A video makes up around 82% of all online traffic, and it is being envisaged that these numbers will grow to 80% very soon. There are even estimates of $7.77 billion being spent on online video advertising, considering the huge growth potential that it comes with. Even expenditures on video advertising are expected to double in the near future.

One of the imperative reasons behind this exponential growth of video advertising is its effectiveness. If pictures are worth a thousand words, videos are worth much more. As per estimates by Forrester, a minute of video content is equal to 1.8 million words of text in a communicated message.

People recall videos more than text. In fact, 80% of the viewers recall watching a product video, while 46% of them take some form of follow-up action too. Their follow-up action includes looking for more details about a product or visiting the business’s site.

Last but not least, videos are easy to use on the part of businesses and easy to consume on the part of customers. Nowadays, different video-making tools have made it easier for businesses to produce videos affordably without spending exorbitantly on in-house expertise or outsourcing their video creation project.

Now that you obtained a clear idea of how video content is rising day by day, you must further know that even the best videos become useless if the target audience does not find them. So, here are a few tips on using videos to boost the SEO ranking of your site:
1. Video Integration
Video is considered quality content, and when you include a video on your website, it signals the search engines that your site or page contains relevant and rich media matching search requests.

It is expected that the major search engines will resort to increasing the ranking factor of sites, including videos, as customers demand more videos in the search results. Therefore, having a video on your site will boost its page rankings.
1. Keyword Labels
Just as you label graphics and pictures, you must label your videos with the right keywords. Providing more information to the search engines through the keyword labeling technique will help them identify your video as relevant to the search results.

Including keywords used for text SEO in your video file name, title, tags, and description ensure that the relevance of your visual content to search results is clear to the search engines.
1. Use Video Transcriptions: They Help
According to top digital marketing companies in India, including a suitable transcript in the audio part of your visual content will improve its exposure or findability while further adding support for its relevance to the search requests.
1. Go for YouTube Video Hosting
You might already be aware that YouTube is the second-largest search engine in the world after Google. And since Google now owns YouTube, hosting your video on YouTube means that it has a higher chance of appearing on the Google search results.

Credit for the massive popularity of YouTube goes to its convenient video hosting and sharing solutions. People cannot just watch videos on YouTube, but they can also add comments and subscribe to their favorite producers.

YouTube offers your business the visibility and exposure it requires without putting in a lot of effort. You just need to host your video at the right place on YouTube and under the correct category.

That’s it, and you will be able to reach the masses by hosting your video on YouTube. Not only this, but your YouTube video will also grab the viewers’ attention and even have a chance of going viral, which will bring in more business.
1. Video Sitemap
Video sitemaps serve as extensions to the general sitemap of a business’s web property. While details on the video sitemap might be the same as some of the keyword labels you use for making your video exclusive, it is an entirely different procedure.

You can customize metadata like rating, duration, age appropriateness, view count, whether your video can be embedded, and various other valuable details.
1. Work on Video Optimization for Load Time
Page performance is one of the essential metrics Google considers in its algorithm. The time a page takes to load has a significant effect on the users’ experience, and in a way, it can also affect SEO.

57% of the mobile users turn away from sites that take more than three seconds to load. Therefore, you must optimize your video so that it takes less time to load. Remember, the viewers do not have much time to wait for your site or page to load. So, optimizing your video for load time will increase your SEO ranking as more people go through your pages.
1. Make the Effective Use of Social Signals
When more people view and like your video, it serves as a positive signal to the search engines regarding the value and effectiveness of your content. This increases the likelihood of your content being found and bringing in traffic to your website.

The Bottom Line

So, these are the seven tips following which you can use videos to boost your site’s SEO. Keep in mind that simply making a video is not enough. The perfect blend of different strategic decisions, marketing habits, and technical aspects will define your videos’ fate, performance, and overall rankings. And that’s the reason why you need to try a mix of both old and new SEO techniques to ensure your videos reach the widest audience.
August 25, 2022
How Will AI Change the Future of Search Engine Optimization?
For the past several years, there has been a lot of discussion about artificial intelligence (AI) and how it would affect various industries. It has consistently prompted curious minds to learn more and figure out how it may be used to best assist humans. Robotics, health, and customer service are just a few of the industries where AI has already established itself. It’s time for SEO companies in India to take advantage of this technology right now.
1. Voice search
As you can see, voice search is becoming more popular and will likely become the primary way users interact with search engines in the future. This is because it’s easier to use than typing out a query on a mobile device (especially if you’re driving), but also because it’s much more natural than typing in queries or typing specific commands like “find restaurants near me.”

Voice search also has many benefits over traditional data entry methods:

Voice search is more accurate than traditional methods because it can understand complex queries and interpret meaning based on how words are spoken. For example, if you say “Indian restaurants near me” instead of just entering “Indian restaurants,” Siri knows which restaurants are closest to your current location because she understands what type of restaurant you’re looking for from context clues within your query. Traditional data entry requires manual manipulation and editing before sending the request off into cyberspace for retrieval—this takes time!

2. Semantic search

AI can be used to analyze the meaning of search terms, which will allow users to search by semantics instead of keywords. Semantic search is a type of artificial intelligence that interprets the meaning behind a word and then uses this information to better direct users through their search results. For example, if you searched for “anatomy” on Google today, you would receive pages talking about human anatomy or animal anatomy—but if AI were able to understand the context of your question as well as its meaning (e.g. what qualifies as an anatomical part), it could provide more accurate results depending on what you’re looking for:
- “anatomical parts” might show diagrams of bones and organs
- “anatomy quiz” might offer up multiple-choice questions about bones and organs
In addition to improving relevance and accuracy in searches, this type of technology allows our SEO Company Indore team to craft experiences that are tailored specifically for each user’s needs.

3. Graph search

Graph search is a type of search that looks at connections between people, places, and things. It’s been available on Facebook since 2014, but it wasn’t until recently that we started to see this type of technology make its way into Google’s search algorithm. With the help of Graph Search, marketers can better understand how their audience connects with each other and what they care about most—and use that knowledge to create better content and target their audience more effectively.

4. Snippets and SERP features

Search engine optimization (SEO) is a powerful tool for growing a website’s traffic and exposure. For example, let’s say you own a local bakery and want to increase your sales by getting more customers in the door. One way you could do this is by creating an online advertisement or performing local SEO that will encourage people to visit your shop when they’re hungry for dessert. When someone searches for “bakery near me” Google will show them ads, news articles, videos, images, and other SERP features related to the query — but only if your ad appears above those results because you’ve made sure it has an optimized title tag like “The Best Bakery in Town.”

5. Image search

Image search is a new type of search. As more and more people start using it, images will become increasingly important for SEO. This is a big opportunity for businesses, marketers, and content creators as well.

6. Schema markup

Schema markup provides a way for search engines to understand your content and present it to users in a way that can be easily understood. You may have already read about structured data, but if not, here are some key points:
- Schema markup is a type of structured data.
- Structured data helps search engines understand what your website is about on an atomic level; in other words, it tells the engine which information is most important on each page and how it should be displayed in search results (in addition to helping you improve user experience by making sure users can find what they’re looking for).
- The schema also tells Google which parts of each page should be highlighted when shown in SERPs so that users know exactly where they need to click or scroll down—and if there’s anything else relevant nearby (like related products or services).
7. User experience

This is not to say that your SEO efforts should be abandoned. On the contrary, you should focus more intensely on user experience (UX). Your site must adapt to these changes and provide a great experience for users with changing search habits.

In an age where voice search has become our primary method of interacting with technology, it’s important to recognize how this impacts the SEO strategy.

AI will make significant changes to the way SEO is done.

AI will make significant changes to the way SEO is done:
- AI-powered search engine algorithms will continue to evolve over time, so it’s important for you to keep up with these developments in order to be effective when using your own site’s content.
- The research process will be different from what it is today, as there are many new ways of doing research that is better than simply looking through Google Analytics data.
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August 8, 2022
Top 7 Google Ranking Factors in 2022
Search engine marketing (SEM) is a field that is constantly evolving. Google’s algorithm to rank local search results may vary, depending on the kinds of signals, making it slightly difficult to understand for online marketers where your efforts should be dedicated. It is important to understand the key SEO factors for a better ranking in 2022.

Businesses who are opting for SEO services know how vital it is to boost brand presence, the ranking factor is tagging along with it. However, in this competitive world, businesses are striving harder to ensure their website ranks as high as possible on search result pages (SERPs) and Google uses over 200+ ranking factors that you must take care of while planning an SEO strategy.

1. High-quality content

Content is essential for SEO ranking as this is what attracts search engines to index your web pages correctly and helps rank your website better in search engines.

Google analyzes the quality of content by reviewing the content and structure of a page- taking into important factors such as incoming and external links, keyword relevance, density, and usability.

High-quality content that is well-structured, engaging, and provides value and relevant information to its readers has more chances of ranking.

Remember, quality beats quantity every time, so ask your digital marketing company to focus on value, not word count.
1. Site and Page Speed
Popular search engines like Google, Yahoo, and Bing work hard for improving user experience. Therefore, the loading speed of a website is a significant SEO ranking factor that should be considered by businesses.

Unfortunately, a poor website loading speed is a major issue that a fast 4G or 5G Internet connection cannot resolve. Websites have to be optimized according to the latest standards to get loaded fast.

Google prefers to rank websites that load the content instantly more highly. According to Unbounce reports, the speed of the website has a significant impact on a site’s ranking and user experience. For instance, roughly 64% of people state that the loading time affects their decisions to make an online purchase.
1. Technical Health & On-Page SEO
On-page SEO is a type of technical SEO that focuses on fixing things like missing metadata, broken internal links, and HTML source code for overall website health, as well as optimizing written content.

It is critical to maintain a healthy website that stabilizes search rankings and serves as a foundation for further optimization.

On-page SEO organizes webpage content so that crawlers can index the information they’re looking at and, as a result, rank the page higher.
1. Rank Brain
RankBrain is another major Google ranking indicator, with the goal of providing the most relevant and useful results by better understanding the human intent behind a search query. RankBrain uses machine learning to comprehend complex searches and their relevance to certain topics, while also considering how the user interacts with the specific set of search results. As a result, search results that have a higher user success rate are rewarded with better rankings. Read about the Rankbrain Algorithm guide here!
1. Domain Authority
The domain authority of your website is the next Google ranking factor you should work on. It’s a search engine ranking metric that demonstrates your site’s expertise on a specific issue and its potential to rank on search engines.

Moz creates domain authority and assigns a score between 1 and 100. The higher your domain authority, the more likely you are to rank on Google.

You can now increase the authority of your website through a variety of methods. Obtaining high-quality backlinks is a good place to start. However, having a large number of backlinks does not always imply higher ranks.

This is where you’ll need to generate fantastic industry-specific content.
1. Mobile–Friendliness
According to Statista, mobile devices account for the majority of Internet traffic. As a result, when ranking websites, Google and other search engines consider the needs of mobile users. They measure the time it takes for a page to load on a mobile device. They also look and see if websites are suited for consumers who access content via smartphones and tablets. To be well-ranked, websites should have responsive layouts. In a nutshell, a mobile-friendly layout arranges all of the elements in a specific order based on the size of the screen.

To learn more about the benefits of having a mobile-friendly website visit here!
1. Featured Snippets
It’s a never-ending battle to reach the top of Google’s organic search results.

However, just because it’s difficult doesn’t mean you can’t succeed. Even if you aren’t in the first place, you can still outrank it.

But how do you do it? Is it even possible to do so?

Yes, you can do that if you claim a featured snippet.

Featured snippets are the short excerpts that show at the top of Google search results. They’re placed in what’s called position zero, which means they’re high above everything else, making them easy to notice and click on. Currently, featured snippets account for 8% of all clicks associated with a search query.

Bottom Line

SEO has a big impact on online or local businesses. It’s good to make a website well-optimized to hit the top position in SERP.

Recognizing and analyzing the different elements with the help of the top SEO company in India can bring a significant impact on your local SEO rankings.Because it is the first step towards walking the long road ahead. Since the competition is rising, it is vital to keep the focus on major SEO ranking factors, especially for service-style businesses or small brands.

These Google ranking factors can make or break your digital marketing strategy so keep your eye out for updates and you will have a good chance of succeeding.

How Can We Help?

At INFOCRATS, we plan and implement result-driven digital marketing strategies to bring traffic to your website. We are specialized in SEO tools and techniques and through these tools, we help businesses in boosting their ranking on search engines. The more your brand becomes visible on search engines, the more likely you will see an increase in your sales.

Feel free to get an SEO consultation from our experts by dropping an email at info@infocratsweb.com
July 29, 2022
How to Encourage Customer Reviews Online

We all know that each and every business owner would understand how important customer reviews have become. However, do we really know just how valuable they can be to the business? We all may get surprised to know the impact of customer reviews, especially in the digitally driven age that we live in. As a digital marketing company in India, we know the importance of getting customer reviews online for your business. In this blog, we aim to tell you the importance of the same, as well as how to effortlessly encourage customer reviews online.

The reviews that you get from your customers online, can be a really powerful tool that can be used to leverage the achievement of many goals. These goals may include getting new customers, building a better brand repetition as well as increasing foot traffic. They can even act as a support for higher search rankings. Eventually, they can even earn a larger social media following for your business online.

If you put it simply, every business in this world needs customer reviews. However, what are the exact benefits that we can look forward to, and more importantly how do we get our hands on such benefits in the first place? Let us break down everything you need to know about customer reviews for businesses.

While or customer reviews so hyped?

Following data acquired from the search engine journal shows how powerful reviews can be:

-It has been seen that more than 90% of the customers have communicated that positive reviews have made them more likely to use a specific business.

-The report also said that about 82% of the customers always check the online reviews for any local business before going for them.

-it was also seen that any average consumer is spending about 14 minutes of their time reading reviews before they make any kind of decision about any business.

-it was even noted that 75% of the customers are trusting online reviews as much as they trust the recommendations that have been given by their friends and family.

Now that you know the importance of online reviews you should know that there is a very important connection between SEO rankings and online reviews of your business. As a provider of SEO services in Indore, we can tell you that the reviews count for about 10% of Google’s criteria for SERPs.

So the big question now becomes, how do you get your customers to leave reviews about your business online?

Following are some simple steps that you can use for the same:

Step 1- Timing: regardless of how you are planning to ask for the review, timing becomes a very crucial factor. If you are requesting a review too early then the customers might not like that and end up leaving no feedback. At the same time, waiting for too long may end up in the customer forgetting the details of the great feedback they wanted to leave. A great rule that you can follow is to wait for about 1 to 2 days before you send the review request.

Step 2- Approach: when you figure out how to ask for customer reviews online, it just has to be a balancing act. Creating a short as well as a simple set of questions asking for a quick overview of the customer’s experience can really help them to highlight the pros and cons of your business. Just try to be open-ended and motivate the customers without taking too much of their time.

Step 3- Persistence: always remember not to cross the line between being too pushy and giving the customers a gentle nudge of motivation. If you see that your customers are not responding to your request for a review then you can always send a follow-up after a few days. Make sure that your tone is cognizant in the follow-up so that you are not overstepping.

As a digital marketing company in India, we can tell you that there are many more steps that can encourage online reviews from your customers. However, these three basic steps are good enough to get you started. Try them out and see how they affect the online reviews of your business. Once you achieve this, you will be able to see how SEO plays a role too. Further, for any kind of online reputation and advertising, you can either do that by yourself too or go for a professional.

The benefit of going with the professional is that they will know more tricks and tactics and will easily be able to tell you which kind of methods can be used for your business. However, if you want to do it on your own, make sure that you read blogs that give you all the information about such methods. Initially, you will have to invest a lot of time into studying what is working for your business and what is not. So, if you think you do not want to spend your time and energy on figuring that out, then you can always hire SEO services in Indore. Just like that, for anything else related to getting online customer reviews you can contact a digital marketing company in Indore.

June 30, 2022
What are Some Big Trends of SEO in 2022?

The world of SEO as we all know keeps changing constantly. The year 2022 is already becoming an exciting year for this industry. The previous year witnessed a large amount of Google algorithm updates that included the Core Web Titles update as well as the Page Experience Update and all we can say is that there will be more coming up this year. As far as the search engine optimization trends of this year are concerned, they would be focusing on mobile-friendliness, accessibility, overall amazing experience on Google search as well as machine learning.

As an SEO company in India, we also provide SEO services to its clients, and we always have to be updated. This is why we thought to share all the trends that are going to get big in the year 2022 when it comes to SEO.

Have a look at the following SEO trends of the year 2022 that are going to become really big:

1. The imperativeness of backlinks: the fever of the pandemic changed the way we consumed information from all over the internet. In order to win the trust of searchers, Google has decided to place more and more value on backlink equity for rankings of SEO. If you don’t already know what link equity means, it refers to the value that a website provides by linking to your site. This gets affected by domain authority, some current Google rankings as well as other metrics. This means that building valuable backlinks becomes a very good strategy for SEO for anybody. One of the best ways for Google to understand that your site is a trustworthy one and that Google can send searchers to your website is by building backlinks. Backlinks have proved to be one of the strongest factors when it comes to ranking for SEO. However, the importance of backlinks has been debated for quite a few years now, in the year 2022, this is an SEO strategy that should definitely go for.

2. Video optimization and YouTube are the way to go: last year we have witnessed about 50% growth in the number of channels that are earning $10,000+ each year. We have seen that more and more Google search engine results page known as SERP is being taken by videos. We all have also noticed that companies like YouTube, Instagram, and TikTok are motivating video content in order to improve their customer engagement as well as attract new customers. This means that in the year 2022 you should definitely give some weightage to using video content as a part of your SEO strategy. Not only this but using keywords within the title as well as URL and the description of your video are a couple of new ways that add rich information to your YouTube videos while increasing their value. Other tricks that could increase the value of your video content include clip markup, seek markup as well as closed captioning.

3. EAT becomes fundamental: although you may not find this trend to be a new one, EAT has become absolutely fundamental to almost all parts of search engine optimization. If you want to give a good user experience along with creating great content while you build up your backlinks as well as end up on the SERP, then your content must have EAT. If you’re still wondering what EAT stands for, it means expertise, authority as well as trust. If you are an expert on the subject and you share the content of the same subject then Google can easily trust you more and send searchers your way. Of course, the more Google trusts you the more backlinks you will get and your rankings will go higher giving you more authority, eventually. According to the Quality Rater Guidelines, there has been a significant increase in the focus on EAT acting as a ranking factor for Google Source. The same will stand in the year 2022.

4. Site usability metrics gaining more importance: we have observed that Google will be prioritizing site performance which creates the best user experience, according to their 2021 page experience update. Google has proved that they will not hesitate in penalizing websites that are not meeting certain speeds as well as UI/UX metrics (core web vitals). This also includes penalizing the websites that come with poor accessibility for the users. Almost all of this will have to do on-page search engine optimization that involves UI as well as UX. Even if you have the best quality content out there, your users will not be able to experience it because of the poor web experience that you are providing to them. There are some site capabilities that you should be prioritizing in the year 2022. These can be a great SEO strategy for you. They include increasing the loading speed of your website, accessibility as well as mobile readiness of your website.

The year 2022 will see many more SEO trends coming up. The most important thing is to stay updated and use as many in your SEO strategy as you can. This would ensure that your website ranks high. You can also consider taking the help of professionals like us who deal with local SEO as well as digital marketing like PPC, Content Marketing along with making a great SEO strategy for business, according to the trends of the year.

There are many more new things that were left for you to explore in the world of SEO. However, you should realize that there will always be things that you are missing out on if you do not constantly stay updated by reading about SEO trends and by practicing the same. The best way you can do this is by sharing such blogs with other people as well as reading them yourself.

June 22, 2022