Infocrats

Tag: digital marketing agency India

  • 5 Ways to Create an SEO-friendly Site Structure

    5 Ways to Create an SEO-friendly Site Structure

    Did you know that Google assesses around 200 factors through its algorithms in order to rank any website? This can only prove one thing; internet marketing is super important for your business website these days.

    As a digital marketing company in India, we also provide social media optimization services to our customers. There have been many times when the customers but unaware of the importance and benefits that the services can bring to their business. However, after acquiring our services and looking at the results in the search engines like Google, they have come to realize that it has helped their business in quantities that they did not ever imagine.

    This is why we are bringing this block to you which Will tell you five ways to create an SEO-friendly site structure!

    Before we jump into that conversation, it is important for you to know the cruciality of SEO for a site structure. 

    Regardless of the amount of effort that you are putting in, it may result in nothing if there is no proper site structure. This is why it becomes vital to keep your website structure to the fore in order to win the search engine optimization game. Here are a few points for you to have a look at, which will explain to you, the importance of having a great site structure: 

    Improvement in site crawlability: if you are reading the term site crawlability for the first time then here’s your chance to learn something new. It basically means how will a search engine will be able to access as well as crawl your website content without getting run into a dead or broken link. If you improve this aspect of your website then it becomes elementary for search engines to rank you at the top.

    Gaining of site links: site links offer great SEO value to websites. They also enhance the navigability of the website and improve the online brand reputation of that business. Having a robust website structure will increase the probability of receiving site links.

    Improvement in user experience: it is obvious that with a clear website structure the users would want to stay on your website. This means that their engagement with your products and services increases and that eventually decreases your bounce rate. When the users increase their time on your website the search engine gets the indication that the user is finding the content relevant based on the keyword search. This is a great opportunity of getting the website indexed at the top of the search engine results. 

    Best Practices for Creating SEO-Friendly Site

    Now that you know the benefits of creating a great website structure let’s have a look at how you’ll be doing the same:

    1. Taking into account the hierarchy: if you start by building your website from scratch, it becomes very important to plan the structure of your website in advance. At the top of the hierarchy, you should be labeling the main page of the website. At the second level of this same hierarchy, you could mention the important pages of the website. In this way, you should have about 2 to 7 categories. 
    2. Maximizing the internal links: there are some great reasons for including a proper site structure. When you create internal links the site structure prompts the end users in the right direction, your information gets organized for your end users, and the ranking power of your website increases in the search engine results. We have seen the benefits of this many times while providing digital marketing and social media optimization services. 
    3. Developing a URL structure that matches the hierarchy: it is imperative for you to ensure that the URL structure of your website is one that matches the hierarchy of your site. One of the greatest ways of creating an SEO-friendly website structure is by defining the categories first and then going on to define the subcategories and further defining the products or services. With the use of a URL structure, you will be able to include target keywords and improve the visibility of your website. 
    4. Building the website’s navigation in HTML or CSS: most content managers, as well as digital marketing executives out there, have found that it is easy to drag and drop the functionalities within their CMS for publication purposes. However, the downside to this is that the drag-and-drop functionality offers a limited set of features. Due to this, it becomes a good idea to leverage simple coding through HTML or CSS.
    5. Developing the shallow depth of navigation site structure: you will find that one of the most challenging elements for content marketers while creating an SEO-friendly website structure is the shallowness of the website. Basically, you should know that two or just a few clicks from your end users would ensure that they are taking the desired actions.

    SEO sites

    These are some of the great ways of creating an SEO-friendly website structure. If you think you cannot do these steps on your own then you can definitely go for consultation as well as SEO services from professionals.

    If you do seek the help of professionals make sure that you see how many businesses have they help with their services. You can do so simply by asking them for testimonials or visiting the website for which they have provided SEO services. This way you will be able to first-handedly see what kind of website structures would they be making for your business and will it work for the benefit of your business or not.

     

  • What are Some Big Trends of SEO in 2022?

    What are Some Big Trends of SEO in 2022?

    The world of SEO as we all know keeps changing constantly. The year 2022 is already becoming an exciting year for this industry. The previous year witnessed a large amount of Google algorithm updates that included the Core Web Titles update as well as the Page Experience Update and all we can say is that there will be more coming up this year. As far as the search engine optimization trends of this year are concerned, they would be focusing on mobile-friendliness, accessibility, overall amazing experience on Google search as well as machine learning. 

    As an SEO company in India, we also provide SEO services to its clients, and we always have to be updated. This is why we thought to share all the trends that are going to get big in the year 2022 when it comes to SEO. 

    Have a look at the following SEO trends of the year 2022 that are going to become really big: 

    1. The imperativeness of backlinks: the fever of the pandemic changed the way we consumed information from all over the internet. In order to win the trust of searchers, Google has decided to place more and more value on backlink equity for rankings of SEO. If you don’t already know what link equity means, it refers to the value that a website provides by linking to your site. This gets affected by domain authority, some current Google rankings as well as other metrics. This means that building valuable backlinks becomes a very good strategy for SEO for anybody. One of the best ways for Google to understand that your site is a trustworthy one and that Google can send searchers to your website is by building backlinks. Backlinks have proved to be one of the strongest factors when it comes to ranking for SEO. However, the importance of backlinks has been debated for quite a few years now, in the year 2022, this is an SEO strategy that should definitely go for.

    How Important Are Backlinks for SEO?

    2. Video optimization and YouTube are the way to go: last year we have witnessed about 50% growth in the number of channels that are earning $10,000+ each year. We have seen that more and more Google search engine results page known as SERP is being taken by videos. We all have also noticed that companies like YouTube, Instagram, and TikTok are motivating video content in order to improve their customer engagement as well as attract new customers. This means that in the year 2022 you should definitely give some weightage to using video content as a part of your SEO strategy. Not only this but using keywords within the title as well as URL and the description of your video are a couple of new ways that add rich information to your YouTube videos while increasing their value. Other tricks that could increase the value of your video content include clip markup, seek markup as well as closed captioning. 

    3. EAT becomes fundamental: although you may not find this trend to be a new one, EAT has become absolutely fundamental to almost all parts of search engine optimization.  If you want to give a good user experience along with creating great content while you build up your backlinks as well as end up on the SERP, then your content must have EAT. If you’re still wondering what EAT stands for, it means expertise, authority as well as trust. If you are an expert on the subject and you share the content of the same subject then Google can easily trust you more and send searchers your way. Of course, the more Google trusts you the more backlinks you will get and your rankings will go higher giving you more authority, eventually. According to the Quality Rater Guidelines, there has been a significant increase in the focus on EAT acting as a ranking factor for Google Source. The same will stand in the year 2022.

    4. Site usability metrics gaining more importance: we have observed that Google will be prioritizing site performance which creates the best user experience, according to their 2021 page experience update. Google has proved that they will not hesitate in penalizing websites that are not meeting certain speeds as well as UI/UX metrics (core web vitals). This also includes penalizing the websites that come with poor accessibility for the users. Almost all of this will have to do on-page search engine optimization that involves UI as well as UX. Even if you have the best quality content out there, your users will not be able to experience it because of the poor web experience that you are providing to them. There are some site capabilities that you should be prioritizing in the year 2022. These can be a great SEO strategy for you. They include increasing the loading speed of your website, accessibility as well as mobile readiness of your website. 

    Website Usability

    The year 2022 will see many more SEO trends coming up. The most important thing is to stay updated and use as many in your SEO strategy as you can. This would ensure that your website ranks high. You can also consider taking the help of professionals like us who deal with local SEO as well as digital marketing like PPC, Content Marketing along with making a great SEO strategy for business, according to the trends of the year. 

    There are many more new things that were left for you to explore in the world of SEO. However, you should realize that there will always be things that you are missing out on if you do not constantly stay updated by reading about SEO trends and by practicing the same. The best way you can do this is by sharing such blogs with other people as well as reading them yourself.