Tag: custom website design

  • Here’s How a Custom Website Design Can Leverage Your Company

    Here’s How a Custom Website Design Can Leverage Your Company

    By now we all know that a great web presence is vital to the ability of a business to grow. Your website would serve as the hub that would anchor all of your efforts related to digital marketing. A website is an essential tool that showcases the products or services that a business offers. It also gives the customers a way to learn more about any organization. In the absence of a strong website, customers are more likely to have a hard time figuring out why they should be choosing you for their unique needs.

    Here are two main options that a business has to choose between when building a new website for themselves.

    1. Custom website
    2. Templated website

    As you must know, there are various templates for websites available. This makes it easier and effortless to create a new website all on your own. Templates give you a faster as well as more affordable way of developing and launching your business’s new website. However, this leads to one big question; “Should I ever go for custom website design, and would it be worth it?”

    Custom website

    You may be baffled to know, that in almost all circumstances the answer to that question is a big fat YES.

    In short, the advantage that one receives from a custom web design makes it way easier to connect with customers as well as grow the business. And we all know, that ultimately, this is the very goal of having a website in the first place.

    If we talk about the differences between a custom website design and templated website then you see how a custom website is built completely from scratch using code. In contrast, a templated website provides you with a pre-designed site that is based on a specific template.

    When going for custom website development in India, your web designer works with you to create an absolutely unique website that would address the special needs of your business and provide an exceptional user experience for the visitors of the website.

    This means that you will be maintaining control of every aspect throughout the design process. It would ensure that the finished product is a powerful tool for your business growth.

    On the other hand, a templated website gives you the ability to add your own images as well as content to the website. However, this is very limited in the sense that the adjustments that you can make to the design features of the website like navigation, color, and more elements like that are restricted to some level. This hinders the process of delivering a fabulous user experience.

    Generally, templated websites are fairly easy to set up. On the other hand, you will be needing the help of an experienced web developer or a digital marketing agency when it comes to building a custom website.

    So it all comes down to the question; “how is custom website design superior?”

    It is a much more effective tool to grow your business over time. We know that the initial cost may be greater, but the following benefits make website development in India well worth your investment:

    – You can convey your brand’s unique value to your customers in the exact way that you want to.

    – You can improve your search engine results in a more optimized manner.

    – Custom website development allows you to have an easy process of scalability.

    – Custom website design would give you a more professional appearance.

    When it comes to creating a unique brand value and conveying the same to the customers, it becomes an important component of a strong business. These are the elements that go into your brand:

    -the logo of your organization

    -the colors that you choose directly affect brand recognition

    -the name of your organization

    -the fonts that you choose

    -the styling choices

    -the messaging related to your brand

    When it comes to custom web design, your web developer or the digital marketing agency that you have hired has the ability to incorporate all of the above elements into your website.

    Not only this, but it will also help you maintain control over the layout which will ultimately ensure that all of these elements are organized on the website in a way that makes them stand out and at the same time cater to your target audience.

    However, templated sites are constrained by how the template has been organized. This means that it will significantly limit your capacity to leverage such important brand elements in a way that make them stand out to your target audience. Moreover, your site will have a very similar look and feel compared to the other websites that have been using the same template. For the same reasons, it can become very challenging when you want to convey your unique brand using a templated website.

    Web Design Service in Indore

    Also Read: How To Prepare For A New Website?

    Elaborating on the second point, custom websites generally do help you in ranking higher on the search engines. When SCO practices are used, it becomes much easier for a website to rank better on search engines. Also, the first-page organic search rankings are imperative to the success of all your digital marketing efforts.

    You will be interested in knowing that a study has proved around 80 million keywords, as well as billions of search results, found that approximately 25% of people click the first organic search results they get from Google.

    Apart from this, custom websites deliver a better user experience because they’re customized to cater to the unique needs of your target audience. They are also scalable as they will keep growing and meeting your changing needs. Additionally, custom web design can give you a more professional appearance as it is not just coming out of restricted elements of a templated website.

    Keeping in mind all of these advantages that a custom website design and development can offer your business, you can be sure that the right decision is to go for customization. However, if you are looking for the ease of templated websites and the restricted use does not bother you, then you could go in that direction as well.

  • 4 Ultimate Ways of Securing Your Website!

    4 Ultimate Ways of Securing Your Website!

    If you own a website then you know that one of the most terrifying things that can happen to you is getting all your work altered or entirely watched out by a hacker.

    As a web development company in India,  we have seen many breaches and hacks. At this point in time, you might be thinking why would someone come and attack your tiny website. However, it is only a myth that hackers just target big businesses. A report has even found that small businesses have become the victim of a total of 43% of data breaches out there. 

    The point to be noted here is that whatever amount of hard work you have put into your website, you would want it to be secured. This means that it is highly imperative for everyone to take the required steps in order to protect their website. 

    As a recognized provider of custom website design services in India, it’s our job to help you with that. This is why we have created an easy four-step list for you to secure your website from hackers.

    These steps include a little bit of technicality but many of them are such that you can do them on your own without getting your developer involved. 

    1. Installing security plug-ins: if you have built your website using a content management system that is CMS then you can enhance your website with security plug-ins. This will ensure that the plug-ins actively prevent any hacking attempts that I made toward your website. All of the main CMS options come along with security plug-ins and the best part is that many of them are free to use. 

    For WordPress these can include Sucuri, Wordfence, Bulletproof Security and etc. For Magento or they can include Amasty and Watchlog Pro etc. The security extensions for Joomla can include JHacker Watch, Antivirus Website Protection, jomDefender, RSFirewall and etc. 

    2. Using HTTPS: as a consumer, you probably already know that when you are providing any kind of sensitive information to a website you should look for the green lock image and HTTPS in your browser bar. HTTPS indicates that it is safe to give out any kind of financial information on that particular webpage. 

    using HTTPS

    Apart from this, an SSL certificate is crucial as it secures any kind of transfer of data like credit cards, personal data, contact information and etc between the website and the server. Not only has this certificate always been important for any kind of e-commerce website but now it has become more than crucial to have it since Google released a chrome update in 2018. In this update, Google alerts the website visitors if the website lacks an SSL certificate to be installed. So, if you don’t have one your website visitors will move away to another website feeling insecure about using this one.

    3. Keeping your website platform as well as software up-to-date: when you use a CMS along with all its useful plug-ins as well as extensions it is a fact that it offers you many benefits but it is also true that it brings a lot of risk in. The primary cause of any kind of website infection is the vulnerabilities in its CMS’ extensible components.

    As many of such tools have been created as open-source software programs their code becomes easily accessible to great developers as well as malicious hackers. This means that hackers can pore all over this code and look for any kind of security vulnerabilities that will permit them to take control of your business website and exploit any platform or prescription weakness that they find. The only way to protect your website from such hacking is to make sure that the website, as well as the software, is up-to-date including all the CMS plug-ins, apps, scripts that you have installed, etc. Even as we provide website development we need to make sure of the same.

    Also read: Top Programming Languages in 2022 for Web Development

    4. Ensuring that the passwords are secure: although this point seems like a simple one, it is a crucial one too. When setting a password we are always tempted into keeping it easy for us to remember. This is also why studies show that 123456 is still one of the most common passwords. This is where you have got to pull yourself up and make that effort of figuring out a truly secure password for your business website. 

    This means that it should be long, include a mix of special characters, numbers, as well as letters, and it, should not be easy to guess. One of the best tips is never to use something related to your personal information like your birthday or your kid’s name. Because that would mean offering the password on a silver platter to a basic hacker. When you think of secure passwords you need to make sure that it’s not only your password that is secure but everyone else’s passwords who have access to your business website. So make sure that you Institute requirements for all website users which forces them to use a great number of characters and types of characters in their passwords. Holding them to a higher standard of password will eventually pay off.

    Website security

    Although this list was small and simple there are other steps that you can take with the help of your developer to ensure the security of your website. However, if you have not even begun securing your website then these simple steps will ensure to do so. If I told you to think that the steps are also something you cannot do on your own then make sure your developer gets involved and helps you out with the same. 

    Above all, remember, that even if you make a great website for your business, it will not bring you success, if it is hacked on its way! Therefore, as you make the dream business website, keep ensuring that its security is still intact!

    Our goal at InfoCrats is to build the perfect website for your business that reflects your brand value, vision, and culture. To request a quote, fill out our contact form here!