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Why Is Digital Marketing Important For Businesses?
Nowadays, we are in a world that has almost totally been digitized. Businesses of all forms and sizes cannot even think about reaching success without operating online. Every business wants to achieve its goals and gain profit quickly. This work is done by digital marketing using strategies and planning.

With the help of digital marketing, businesses approach their customers to use the latest marketing plans to maintain their place in the market. Traditional marketing has taken a step back and brought a new appearance in front of the enterprise. According to Clutch, 98% of businesses generate more leads and sales with the help of digital marketing.

If you need to increase your sales or engagement, you have to prepare your hands-on digital marketing. Here are 5 key points of digital marketing in businesses:
- Customer Engagement:
Customer engagement is the most important asset of any business and digital marketing brings a powerful change to push the business in a fast-paced world. One of the main reasons for customer engagement is that brands can reach their customers to know their views, reviews and can resolve the issues.

Brands can do market research to better inform their decision-making. Collaborations or campaigns are also helpful to increase engagement. Social media marketing helps businesses to engage the engaging target audience. Daily social media posts, live streaming and customer reviews, etc, activities are trending right now and getting the customer’s attention. Customer engagement can be accomplished via other options such as contests, giveaways, blogs, PR, events, and other marketing exercises.
- Measurability:
It is important to measure your marketing plans so businesses can calculate how their marketing is going on on different platforms. Websites work as an important digital marketing tool and it is an insight into what people are interested in and what are the activities people do on the websites. How many people have hit your business website? Where are they coming from, direct search, through paid ads, referral websites, social media, email campaigns, or marketing campaigns?

Brands need to monitor the change in your data over time, giving you real information about the brand and where your brands stand in the market. This can be done easily with some tools such as Google Analytics, Mailchimp, and business tools which are provided by social media platforms. Facebook gives website tracking tool ‘Pixel’ to track campaign performance over the websites.
- Affordability:
Digital marketing has initiated a platform of marketing to small and medium-sized businesses the world over, setting them on a level playing range with large businesses, by its affordability.

Sponsored ads or paid ads are the best options for every business. For example, Facebook advertising through ad campaign tools such as ‘boost posts’ prices a part of the cost of printing pamphlets and can be addressed to a particular group of people. At the same time, businesses can get a much bigger reach with a more extended audience. With the data that is generated by online promotions, brands can get real feedback on their ad total spend.
- Relevancy:
Digital marketing has various proposed directions depending on the businesses. For some businesses, digital marketing is used to boost sales, for others, it is used to help them create both credibility and power in the digital domain.

Digital marketing helps brands to gain customer trust in products and services. If businesses share content that is relevant to the audience automatically they spend their time on your content and if they need the product or service they contact you.
- Meet Consumer Expectations:
No matter how effective offers and promotions businesses do, to succeed in your industry you need to fulfill customer needs. Digital marketing can help you determine buyer needs, interests, choices, and expectations.

Businesses that have done their market research as a part of their digital marketing strategizing know that customers want quick services and easy-to-use services. For example, Google pay, PayTM apps are the top apps to do quick payments and people are using them to do online payments. Both brands work day by day to bring something new for their users and these brands are achieving their goals to meet user’s expectations.

As you can see, digital marketing is important for businesses in the survival of today’s world. You need to present your brand to a larger audience if you desire to grow your business. Digital marketing helped various brands to improve their presence in the market and reach their objective. Digital marketing gives the potential to the company to expand and make a profit.

Digital marketing is one of the most important business formulae for modern businesses that wish to attain accomplishment in today’s digital world. If you seek to stand out in the crowd of many brands you need to use digital marketing strategies for your business.

INFOCRATS Web Solutions provides digital marketing services to all sizes of businesses. With the help of our 20+ years of experience, we have implemented specialized, unique, and trending digital marketing strategies for the many leading brands, companies, startups, and businesses and are doing tremendous work on digital marketing for our clients.

If you wish to take our digital marketing services, do let us know.
You can contact us at info@infocratsweb.com
Visit our website www.infocratsweb.com
June 29, 2021
How To Ensure That Your Social Media Posts Really Stand Out In 2021?
Social media engagement in 2021 is the key factor for a triumphant business. 90% of digital marketers admit that social media marketing is important to overall digital marketing services.

78% of industry specialists consider that social media marketing is the most powerful marketing channel for businesses and brands. Nowadays, brands invest in engagement to drive conversions and sales because if the audience is not aware of the brand how can you sell your products or services to the customers? So social media engagement has become necessary to generate more leads and sales for every business.

Social media engagement can be increased by posts, live streaming, virtual meetings, and video marketing. Social media posts help your audience to know, like, and build trust in your brand. This helps to power up your sales funnel. There are many social media platforms for engaging the audience, you need to decide your niche audience and the platforms which are best for your business marketing.

Here are a few tricks and strategies that help your brand stand out with social media posts in 2021:

(1) Up Your Animated GIF Game: Animated GIFs are soundless graphic videos that usually loop and last for a few seconds, GIF files support static and animated pictures. GIFs can be snippets of shows or movies or they can be your designed video.

From the last few years, it is proven that animated GIFs help brands to increase social media engagement and customers like animated videos. Therefore, visual marketing posts are the best option to improve your social media engagement.

Social media marketers can create animated GIFs on their own with the help of software or they can find numerous animated GIFs online as always but it is good to create your original content. From creative story films to funny movie memes, animated GIFs got an amazing response a few years ago and are still dominant social media posts now.

(2) Use Humor And Wit: Humour and Wit content posts can be a good option in the world of social media marketing to engage people. There are many brands using humor and funny content for marketing, Taco Bell is one of the brands which is known for using humor for their marketing and advertising.

Nowadays, memes are trending all over social media platforms and businesses gained great engagement from these posts. For this idea, you need to come up with witty quips related to the niche industry. You can also bring images with accurate, relatable captions to publish on your social media accounts.

(3) Use Actionable Posts On Instagram: Actionable posts mean users need to use some features such as double tab, like, or tag. Many designers like Alko art create actionable designs on different brands. This type of post gets the attention of audiences with curiosity and engages the audience.

(4) Create More Video Content: Video content posts have become the key to social media marketing success for many brands. Video posts provide you to be concise and catch customers’ attention in the initial few seconds.

According to a survey, 55% of people watch videos online every day, and social media videos make up to 1200% more shares than texts and images. These figures should tell you the importance of video content marketing for business success.

Brands need to figure out what is the objective, and a plan to achieve results. By creating unique, refreshing, and engaging video content brands can achieve their objective. The key is to create video content regularly to get attention and engagement for your customers.

(5) Create Long-Form Content Posts: Long-form content posts are crucial quality posts and it helps influences to market themself. These long content posts tend to rank higher and hence be more noticeable online, and these posts can appear in Google’s in-depth content feature.

With the help of long-form content, you can engage your audience and perform social media optimization. If you include website, internal links in your long content post, your audience may visit those pages and you can track their behavior for marketing and sales purposes.

What works for long-form content posts? It’s important to pick a topic of interest to your audience, so:
- Communicate to people on your team who have an in-depth understanding of your customers’ needs.
- Check your analytics to see what posts have worked well in the past.
- Take the help of Google Trends to brainstorm more.
- Share posts related to interviews including quotes from industry experts.
(6) Create Knowledge Sharing Posts: People love to read facts and news on social media because they are short and accurate for a quick scroll. Many companies share news and knowledgeable content posts on their social media profiles. IT firms share technology-related content such as updates, features, etc with their social posts.

These types of posts work for many brands because the audience likes to know about trending topics.

(7) Use Customer Reviews And Testimonials: If you are a seller or own an eCommerce business then you should include customer reviews in your social media strategy. This works very well for the new business because it builds trust in your products and your business. Most of the customers like to buy products/services after knowing the product review or testimonials. This tactic helps brands to seek customer attention and build trust in their brands.

These are a few of the most effective ways to stand out from your social media posts on social media platforms. If you’re not using any of these posts yet on your social media profiles, start implementing any of these useful strategies. Make sure you start adding them to your business social media marketing strategy to increase social media engagement and drive more sales.

There are plenty of different ways to plan social media strategy for marketing. Social media is different for each company but the goal is the same to engage more and more audiences. Make sure to use your approaches so that you can stand out from your opponents.

We, at INFOCRATS Web Solutions, suggest taking the help of social media posts to engage customers and get more leads & sales to grow your business.

If you have any queries, feel free to get in touch with us.

Email: info@infocratsweb.com
Website: www.infocratsweb.com
June 11, 2021
Organic Marketing vs PPC, Which is Better?
For nearly a decade, which is better Organic Marketing or PPC has been a big question for everybody to understand the answer to the better digital marketing service between organic and PPC marketing. Every business invests within their Digital Marketing to drive growth in the businesses.

If we bring up organic marketing, many brands gain effective results with non-paid marketing. In this list Mint, American Express, Walmart, Amazon, Neilpatel, eBay, etc can be seen doing organic marketing. Brands are successfully booming with PPC marketing.

For marketing professionals, it’s easy to understand the marketing strategy, but for others, it’s a bit difficult.

So, how can we classify organic marketing?
Organic marketing is also referred to as inbound marketing or non-paid marketing, The defining act of getting your customers to come to you naturally over time-out. In simple words, organic marketing is often deciphered as any sort of content marketing that isn’t paid for. Anything you don’t directly spend money within the marketing strategy comes under organic marketing.

The Objective:

To build a relationship with your audience and user engagement for an extended time. Organic marketing tactics are helpful to keep up a long-time organic search presence, ultimately it helps brands that want customers to go to them regularly. And although you’re doing less “pushing” with organic marketing, when done right, you’ll be able to generate a gentle stream of loyal traffic.

The Strategy:

Organic marketing is all about content, images, website performance including all the content over the web. Professionals create and publish SEO-optimized content, then promote the links via social media platforms and Emails.

The subsequent tactics that are involved in Organic Marketing:
- Organic and unpaid social media posts
- Blog/Article posts
- Guest blogging/posting
- Search engine optimization (SEO)
- User-generated content
- Email marketing
Pros:

An organic marketing strategy can give businesses a permanent place over the internet without spending a lot of money and enable brands to succeed. This strategy can help drive traffic to come up with sales, customer trust in the brand, and permanent traffic.

Cons:

The drawbacks of organic marketing aren’t a fast fix, but it goes the space in helping brands to establish and maintain, and sustain growth. During this plan sharing niche content and regularly engaging the audience could be a big task and it takes lots of time and plenty of effort.

To accelerate your reach and build exposures ahead of a much larger audience, make the positive effect. According to Gary Vaynerchuk, “Use your hard work if you are at the starting stage, not coins.”

On the other hand, Pay-per-click (PPC) is an advertising model that lets advertisers place ads on an ad platform and pay the host of the platform when their ad is clicked. PPC marketing allows businesses to target, reach, engage, and convert their audiences quickly and directly with the help of ads.

According to leading statistics from search engine Land, 75% of individuals say that paid search ads make it easier to search out the information that they’re searching for. One-third of users say that they click on a paid search ad because it directly shows the information they were searching about.

In terms of social media, you may be seeing certain ads because the advertiser deems you to be their target audience.

The Objective:

PPC ads are a growing sector of the paid media world and almost every brand once in a while tries to do PPC advertising for their business growth because it’s the foremost effective in driving quick results or a hard sell for the brands. The main aim of marketers to choose this marketing strategy to attain a solid return on investment for quick results. For PPC ads or Paid marketing marketers can track conversion and engagement rates for each advertisement to measure the success of paid marketing campaigns.

The Networks:

This approach involves distributing ads on digital platforms. For marketers, Pay-per-click is a common paid marketing tactic, in which they pay the publisher every time an advertisement is clicked. Whenever the audience ends up on the brand’s website or products via an advertisement, their views are counted as paid traffic.

Here are some best networks for PPC:
- Google Ads
- Microsoft Ads
- YouTube
- Facebook
- Instagram
- LinkedIn
- Twitter
- Pinterest
Pros:

Without a doubt, PPC is better for brand awareness and establishing an online reputation. The PPC helps brands to build trust with the audience, and it allows marketers a way to measure the results of PPC ads. These highly targeted ads allow brands to reach the desired demographic area and focus on people within a specific age group or gender. PPC ads are the best for targeting the audience by the time as per their interest and surfing. If you are getting clicks on your PPC ads and traffic to your landing page and got conversions are the best way to calculate your ad result.

The key phases of any PPC ads are the planning phase, execution, and optimization phase.
- In the planning phase goal of ads, audience, keyword planning, competitor analysis, marketing channels, and brand projection plays a major role.
- The execution phase of PPC ads depends on the targeted audience, ad headlines, and the page you want your audience to land on.
- The optimization phase is where you can see your ad result and insights of the ads which are the final and most important part of PPC ad campaigns.
Cons:

PPC and other digital marketing strategies are all not easy at all. In PPC since there are tons of variables involved and you may lose a lot of money if you’re not careful. Businesses find it rather difficult compared to other strategies. The ads will disappear whenever the campaign ends, then it’s hard to sustain on the web. Also, PPC can’t guarantee conversions and sales.

Which is better Organic Marketing or PPC?

It’s important to think about how you can best address all of your business goals through a combination of organic and paid marketing tactics. The marketing strategy should build out marketing strategies with the approach that’s best suited to satisfy the goals at hand. Oftentimes organic and PPC marketing can add tandem to drive the desired results.

However, although you do have all the money in the world, we recommend you have a proper Organic digital marketing strategy alongside your paid campaign to make sure you build a brand for a long-term profitable future.

Wrapped up-

Organic Marketing and PPC are two sides of the same digital marketing coin. The purpose of organic marketing is to create a loyal and authentic audience and the PPC is used for quick results for brands. We can say that organic marketing is a long-term process and the goal and PPC is best for those who want to Google keyword ranking using keywords with the help of ads.

We suggest brands do both organic marketing and PPC to hold a rank on search engines because both marketing strategies have their own benefits.

If you have any doubts, feel free to contact us.

Email: info@infocratsweb.com
Website: www.infocratsweb.com
March 16, 2021
Latest Digital Marketing Trends 2021

As we all know that the year 2020 was unforeseeable due to the COVID-19 pandemic! Almost every business is turning online for selling products and services. Now, it’s high time to move ahead and reshape the landscape of digital marketing.

Every online business owner needs to adopt the latest digital marketing trends and work in the new normal for better results. But, what are the fundamental digital marketing trends 2021 that a business should consider to attract more customers and retain potential customers that can generate more traffic, leads, and ROI?

Here are the latest digital marketing trends 2021 to consider-

1. Featured Snippet- Featured snippets are selected search results that Google uses to answer the questions of the users, without the users’ need to click anything.

A featured snippet is generally featured on the top organic search results and below the ads in a box. It helps in giving additional brand exposure in search results. However, it is quite challenging to rank featured snippets and give specific information that can raise customer’s interest.

2. Live Streaming-Today, live streaming is gaining popularity to a higher extent and more than 85% of the digital marketers are using video marketing to gain momentum.

On average, 75-85% of the businesses are using video live streaming for giving product demos, the behind-the-scenes screenplay of the professional brand, interviews, and a lot more.

Through live streaming, you can be benefited from a direct conversation with your potential consumers or specific targeted audience. This will help you to make your audience feel more comfortable and connected to the brand. Besides, the options of live support, doubt clearing sessions, and tours are also available.

3. Voice Search- Although, voice search is not a part of the Google search algorithm. But, it is a better way to determine various results that users are searching for than doing a text-based search.

In terms of search engine optimization, it is the best way to get information with the help of voice search components for people. In 2021 and the upcoming years, digital marketing specialists need to optimize their content and work to make it voice-friendly. This would assist in increasing the overall searchability and visibility of the content.

4. Dark Design Patterns – Dark pattern is one of the best digital marketing trends in 2021. It is a kind of user interface that is designed to trick users and increase conversion.

The pattern of dark designs has come into the picture from the growth hacking perspective where teams of conversion rate optimization have certain targets to get sales. Dark patterns help in aligning the content and interaction with the specific business objectives! The major key to focus on, is to implement dark design patterns to accomplish the user’s goal.

5. Social Messaging Application- Nowadays, social media or social messaging applications are much more than simply sending emojis to your family or friends online.

People are spending 2-3rd of their overall time on social messaging with each other! Thus, it makes true sense to market the product and service offerings of your company on social media. A recent Statista report suggests that there are billions of people using the Facebook messenger application! Almost 10 billion messages are sent between businesses and customers on Facebook Messenger every month.

Coming next to the WhatsApp messaging app, there are nearly 1.5 billion active users, and more than 55 billion messages are sent every day.

6. Responsive Search Ads- Responsive search ads are categorized under automation and are powered with Artificial Intelligence.

Responsive search ads help Google to optimize ad copy, headlines, call-to-action based on the search terms and targeted audience. It eliminates the hassle of figuring out the headlines and related short description tasks. As you will get approximately 15 headlines and 4 short descriptions to create productive ads for the most valuable consumers.

7. AI-Enabled Chat Box: Artificial Intelligence-enabled chat box helps consumers to give a human-touch while shopping online.

The AI-enabled chatbox can speak to customers in complete sentences thereby giving answers to their questions that arise during shopping. The remarkable thing is that it will give the illusion like any human is interacting and involving the customers in the process.

8. Visual Search- With this digital marketing trend 2021, instead of writing some description into Google, now people will be able to upload images and get details about an item.

For example- If you have uploaded a photo of any plant on Google search engine, the result comes out to be the historical data of the plant. When any user searches product information on Google, they will see similar products and the store offering the same product. To use visual search for your leading business, you need to add appealing images with relevant descriptive images!

9. Online Reviews & Ratings- Online Reviews and ratings play a significant role in maintaining brand value online. It can either make or break the company’s reputation to a good level.

When a company talks about the particular product and service offerings, the customers can give real feedback and reviews online! Any positive review from the verified source can help your business to stand out from the market crowd and start developing trust in viewers.

10. Employee Engagement- Employee engagement helps in developing a good online community that will speak about your company and shares their individual experience on social/professional platforms like LinkedIn and Facebook.

It is recommended to post events, articles, welcome messages to get more engagement and traffic! LinkedIn is a great example of how you can increase employee engagement in a unique way. You can encourage employees to talk about their company experiences and share their interesting work stories.

If you are looking for the full spectrum of digital marketing services followed by the latest digital marketing trends 2021, then you should schedule an appointment with INFOCRATS Web Solutions.

INFOCRATS Web Solutions is an award-winning digital marketing company in Indore that offers digital marketing services including search engine optimization(SEO), social media optimization (SMO), pay-per-click (PPC), content marketing, and a lot more!

They are well-known for performance delivery in the market and work to render fruitful results to their valuable clients. The company is more transparent and accountable in terms of results as well as pricing.

For any queries, get in touch with us!
Call: +91-731-2541056 | Visit: www.infocratsweb.com | Email: info@infocratsweb.com

February 17, 2021
Top Benefits of Digital Marketing for your Business

Can you envision digital marketing can do wonders for your business? Digital Marketing is one of the most powerful marketing methods that can help customers to reach your business and also, target your ideal buyers. Digital Marketing acts as a connecting line between the product offerings of a business and the qualified consumers looking for buying that specific product. It is one of the main activities that every business needs to perform, for convincing a customer towards its products or related service subscription.

Today, businesses are focusing more on digital technology to gain customer insights or to generate a good return on investment. It’s no wonder that almost everything is going digitized post-pandemic! More and more people are looking for buying products online.

As per the recent study and research, 75-80% of the customers are conducting online research for buying products online. This is why, digital marketing services are essential and no business can exist without effective digital marketing, branding, and promotion.

Here are the topmost 8 benefits of digital marketing for your business:

1. Convert Viewers into Potential Customers- In the modern era, digital marketing is the most powerful marketing tactic. It can transform the conventional way you use to promote your business and reach new people for ROI. With the help of online marketing plans and key strategies, you can convert your viewers into valuable customers! This will help you to get more quality leads and hence, better return on investment.

2. Target Specific Pool of Audience- When it comes to run any digital marketing campaign including SEO campaign, SMO campaign, or email marketing campaign, you can target a specific pool of audience and hit the right people within the targeted niche. You can hit the right audience based on the location, age, keywords, interests, and other factors too. This assists in raising the number of valuable consumers to your business thereby decreasing the marketing activities required to do so.

3. Online Brand Awareness– Using digital platforms and social media channels, both small and big businesses can build the reputation and brand of your company. It is essential to align the business objectives with the interest of the customer. Digital marketing is a convincing methodology to build trust in the customers!

4. Track Digital Campaigns Easily– The success of marketing campaigns is uncertain. However, with the help of digital marketing, it is easy to track and measure the results of digital campaigns to check how the plan is going on. For measuring certain goals on the website, Google Analytics is an effective tool that can easily measure the performance or track the number of users coming to the website. Google Adwords is another tool that helps in monitoring the performance of the ads on Google search.

5. Know About your Competitors & Competition in the Market– Today, numerous brands and businesses are available for similar types of products! It becomes very difficult to choose which one is the best for the particular product. So, when you ramp up your business on result-oriented digital marketing campaigns using various channels, there are more chances that customers will come to you and make a purchase from your store. Many competitor analysis tools are available that will help you to know the strategies, plans, and SEO campaigns that your competitors are running. This will indirectly assist you to plan your SEO campaign and get an edge over them.

6. Better Conversion Rates– Think like you are having your professional website with an amazing look and feel, and your potential consumers are just a click away from making a product or service purchase. The biggest benefit of going online and seeking digital marketing services is that you don’t need to get up and take follow-ups from the customers to make a purchase from your shop, they are allowed to access your website 24*7 and shop online. Ultimately, it helps in improving the conversion rate.

7. Low Marketing Budget– Marketing budget is one of the major financial loads to any leading business! While big businesses might not have any issues in spending dollars for promoting and advertising their business on different online media, for small and medium-sized businesses, it’s a big challenge that can turn to be a nightmare. Marketing of business through digital means is an effective, and yet affordable way to create a significant impact on your business in the online world.

8. Ensure Online Business Exists– Through digital marketing, marketing specialists can plan and implement several ways to gain customer’s trust and ensure the survival of the online business. You can easily target the right people at the right time within a specifically targeted niche! Moreover, the professionals can take further steps and work on an actionable plan for the success and betterment of the business.

The bottom line is, digital marketing service is a must to run your small or medium-sized business. Digital marketing is a cost-effective way to advertise your business and influence conversions. You need to follow the right actionable digital marketing plan and work on result-oriented strategies to get quality leads.

To market your business digitally, consult digital marketing specialists at INFOCRATS Web Solutions. INFOCRATS Web Solutions is a highly distinguished digital marketing company in Indore that offers search engine optimization, social media optimization, email marketing, content writing, and video marketing too.

Write your requirements at info@infocratsweb.com | Visit: www.infocratsweb.com

February 1, 2021
Latest Mobile App Development Trend – On-Demand Service is Need of an Hour

Nowadays, mobile app development has become an integral part of the lives of people. It has captivated the main chunk of the online audience for serving different purposes. The latest trend in mobile technology is on-demand services as it helps in facilitating hassle-free services both to the shopper as well as the seller.

Well, the on-demand service industry has gained immense popularity worldwide in a shorter time span and still escalating. On-demand services applications are so prevalent. It assists in decreasing the hassle of routine lives and hence, making the business process unmatched. With the help of On-Demand Services applications, consumers have permission to enjoy competence in many aspects such as real-time appointment booking.

Read more about why On-demand services are growing-

1. Real-Time Tracking is Possible- On-demand apps are one of the best ways to assist end-users in doing real-time tracking. These end-users are allowed to check the status progress which is quite beneficial for the transportation and logistics industry. In addition to this, on-demand delivery apps allow various service providers and consumers to track or monitor the vehicle location as well as estimated arrival time. This, in turn, assists consumers to get the right details about the tracking of live shipment.

2. Easy to Attract Investors- You might know that Airbnb and Uber are the market leaders of the interactive on-demand delivery app. On-demand delivery apps have opened the big doors that help in venture capital funding onto various on-demand delivery apps segments. All you need is to have a business action plan that would work and easily show your dedication and commitment. These apps are a kind of win-win situation for all whether it is finance, investor, or any action taken.

3. An Upsurge in Time Productivity-Time productivity is a major concern in every sector these days. Through on-demand application services, you can decrease the service exchange time and thus, increase the productivity of the time required to execute the things. It also results in a reduction of the total turnaround time and thus, assists in prompt service. The best thing is that customers will get fast and easy access to the services, which increases the level of trust and satisfaction in them. Moreover, it produces a feeling of loyalty towards the specific service provider.

4. Data Management and Storage on Cloud- On-demand delivery apps are featured with cloud storage space. Using cloud storage space, you can simply manage the essential service data anytime, anywhere. This is the reason why a professional can interpret the reorganized storage data at a single cloud location. This helps in allowing identification of the usage trends and produce good strategies and plans according to the stakeholders’ patterns.

5. High Data Security- On any cloud space, the H3 encryption system supports data storage. This is a doubt that on-demand apps are facilitating data security in contrast to conventional business models and marketing strategies. As the traditional business models are likely to consumer data leaks, on-demand delivery apps render high data security. It helps in protecting end-user privacy and maintaining confidentiality through the encrypted security module embedded in an on-demand delivery application.

6. Infinite Possibilities in All Fields- You might be surprised after knowing the infinite possibilities available in on-demand delivery apps everywhere. The most rewarding and remarkable aspect is that these apps are innovative, reliable, and flexible too. Right from hotel room booking and taxi booking, they have made their footprints in the food industry, healthcare business, education sectors, and even, home services. There are actually no limits on how smart and innovative you can go using such types of mobile applications.

7. Whole New Marketing Method- You can get the right directions from the daily life challenges and win over the situation where anyone or everyone can seek an on-demand delivery app, for generating a whole new marketing solution and targeting a new market area. On-demand delivery apps have changed the way people are working on their marketing strategy to increase sales of their products and services. Now, the wholesalers and retailers both are giving more focus on the individual needs rather than any demographic groups. With this, you are allowed to target conventional and traditional advertising methods for enhancing sales, conversion, and return on investment.

If you are planning to go for an on-demand delivery app, it is recommended to build fully-featured and functional apps at your convenience. For interactive mobile app development services in India, think about INFOCRATS Web Solutions. INFOCRATS Web Solutions is a leading mobile app development company that has a team of dedicated mobile app developers to work for your expectations and requirements.

You can mail your query at info@infocratsweb.com. For more details, visit www.infocratsweb.com

December 10, 2020
How to increase relevant traffic through content marketing?

Today, content marketing is valuable! Having quality traffic on your content is equally important. Did you know, why so?

You can ask content marketing experts the same question and they will tell you “happy customers in bulk”. The most often that comes after the potential customers is their wish list and they will only retain to your website if you are fulfilling their demands with your unique products and services! This is one of the simplest ways to acquire more traffic to a website. The same criterion goes with the content.

According to HubSpot, marketing gigs who love doing effective blogging are 10 times more likely to get a good return on investment. If you want consistent and competent search traffic on the content, and don’t know where to initialize, read the strategies mentioned in this blog post.

There are various ways available that help in increasing the relevant traffic through content marketing-

(1) Think About Your Audience First: Talking about search engine optimization, you might know that you are allowed to optimize your blog content by putting the right keywords such as long-tail keywords. These keywords help in targeting the right audience and twigging potential customers to you.

It depends on three factors mainly-

1.1 Targeting Specific Audience Group- Whenever you think about the traffic quality, think about your specific audience group. Always check who is your audience, what issues they are facing, and many more!

1.2 Write SEO Friendly Content: To write SEO-friendly content, do in-depth keyword research, and mention the keywords rightly. This helps in improving website visibility.

1.3 Create Content on the Basis of User’s Problems- It is important to mention the user’s problems in content and give answers to the queries of the users.

(2) Utilize Long-tail Keywords: It is a good practice to perform in-depth research of keywords and hyperlink them. Utilizing long-term keywords helps in increasing the content reach. Long-tail keywords help in allowing you to find out certain keywords and sentences that the search engine loves! These types of keywords are lengthier and more precise keyword phrases that people are more expected to use when they are near to the point-of-sale or looking for some product/service online. This gives high-quality traffic on the search engines to get the content, a user is searching for.

(3) Promote Blog on Social Media: Social media is creating a buzz in the world these days. There are different social media platforms like Facebook, Instagram, LinkedIn, Twitter, and many more are available. It is recommended to share and promote the links to the blog post. You are allowed to share and promote old content on these social media accounts at regular time intervals all through the day. This will assist you to get more relevant traffic from social media by enhancing your blog visibility and also, keeping your profiles more active. Luckily, you are allowed to automate social media promotion with tools such as HootSuite and Buffer. Using these tools, you can revive old social posts.

(4) Give Internal Links to Content- Internal links helps in connecting your content to the audience. It gives some ideas to search engines like Google, Yahoo, and Bing about the website structure. When you interlink blogs, you will be allowed to provide more link value to the important web pages and blog posts. Internal links are specific links from one web page on the same website to another web page. It is suggested to add internal links from high-authority web pages to those pages that require a boost for enhancing their performance on the search engines.

(5) Link Building is Must- Link building is a must factor for increasing quality traffic on the website as backlinks help in improving the ranking of a website. Whatever content you have written on the website, it is recommended to generate quality backlinks from it. The number of backlinks generated from top-ranking websites is quite helpful in co-relating specific products or services with the relevant organic search traffic. The only disadvantage of link building is that it is a time consuming and tedious process for a specialist person to work on.

Hire INFOCRATS Web Solutions to consult with an expert in optimizing your blog post. We are an award-winning SEO company in India that offers unique solutions to increase quality traffic on your website! We have dedicated content marketing gigs to market your content to the right audience and enhance ROI.

Email your queries at info@infocratsweb.com | Visit our website www.infocratsweb.com

November 23, 2020
Top Mobile App Development Framework that Supports Developing Interactive Apps
Needless to say that mobile app development has become an important part of individuals’ lives. Whether you are searching for purchasing any items or wishing to communicate with anyone in the world, mobile apps are available to assist you in the best possible manner.

Due to plentiful technological-advanced mobile apps available these days, everything is just a click away. However, it is equally important to know how a wonderful mobile app is developed to attract the attention of customers.

Don’t you know how a mobile app developer develops mobile applications? No worries, simply understand that there are mobile app development frameworks available in the market that support developing unique mobile apps.

Have a look at the top 7 mobile app development:
1. React Native- React Native is a popular mobile app development framework that helps in developing Android or iOS apps. React Native helps mobile app developers to develop high-performance mobile apps in smaller development cycles with quicker deployment times. This is a budget-friendly choice. One of the biggest benefits of the React Native framework is that it allows you to build truly native applications but never compromise on user experience and user interface of the application. It provides a set of native components such as text, images, views, and much more. Besides, it supports a must option for full-stack app development, i.e. JavaScript.
2. Framework 7- Framework7 is an open-source app development framework. This framework helps in developing mobile, web, or desktop applications with a native viewpoint. The framework permits you to make effective use of certain tools of your inclinations with HTML, CSS, & JavaScript too. In addition to this, Framework7 provides various user interface elements and widgets like side panels, action sheets, form elements, list views, etc. thereby making the app development process more suitable and competent.
3. PhoneGap- PhoneGap is an adopted mobile app development framework that helps in building cross-platform mobile apps. This framework runs on CSS3 and HTML that gives the great capability to access the components of your device like GPS, accelerometer, and camera too. Additionally, PhoneGap uses the JS library to offer quick backend logic to develop apps. Using JavaScript, a mobile app developer can write a single app that is installed as a native application across different devices.
4. Corona SDK- Corona SDK is a leading mobile app development framework that helps in creating compatible cross-platform in a minimum time frame. Instead of having a squad of application developers, Corona SDK helps in building a solitary code base that functions well with Android, iOS, and other related platforms. It comes with a bundle of amazing features that involves amazing graphics, interactivity, and relevant content into the app. In addition to this, Corona SDK app development scales content automatically across multiple devices.
5. Monaca- Monaca is an HTML5 based reliable framework developed with PhoneGap and Cordova. It is a cloud-based integrated development kit that makes it unique among other app development frameworks. This helps in allowing app developers to use the Monaca framework without the need to install any third-party app or plugins. They can work great in the browser. Moreover, a desktop application and other tools such as Onsen (Powerful UI Designing Tool) are also available to facilitate working offline. You are allowed to synchronize your work progress on the cloud.
6. Ionic- Ionic is a well-known app development framework that assists you in developing interactive hybrid and progressive web apps. It also helps in building cross-platform applications. It is an open-source framework that provides world-class premium services for making amazing apps. Whether you are looking for an Android, iOS, or web-based application, Ionic is the best choice.
7. jQuery Mobile– If you are looking for a concise cross-browser JavaScript framework, then jQuery Mobile is the best framework on which you can rely. JQuery Mobile is a ready-to-use JS library composed of different plugins including Content Slider, Image Slider, and Pop-Up Boxes too. JQuery is quite simple to understand and use than JavaScript libraries. It requires less coding to get the same features that are developed using other JS libraries.
For unique mobile app development services in India, consult a leading mobile app development company offering Android and iOS applications. INFOCRATS Web Solutions is a team of expert web and mobile app developers, UI/UX designers, product managers, and marketing gigs to fulfill your business vision.

For more details, visit www.infocratsweb.com and you write your query to us on info@infocratsweb.com
October 26, 2020
Top 7 Mistakes to Avoid During Mobile App Development

Today, the mobile app development industry is growing popularity and can bring your leading business to the whole new world. Mobile applications are expected to produce a huge revenue of nearly $200 billion by the end of the year 2020 and mid-2021. This statistic clearly shows that businesses will get great benefits if they have their own amazing mobile apps.

However, it is a fact that not every mobile app rolls out in the market and attain greater heights of success. Out of 100 mobile applications available on the play store for easy installation, 30 apps get uninstalled after a single usage. There can be different reasons for apps not working in the market. You simply need to focus on developing mobile apps that can fulfill the current demands. It doesn’t matter how much experienced and knowledgeable a mobile developer is, there are possibilities to commit mistakes during mobile app development.

Have a look at the top 7 mistakes that you should avoid during mobile app development-

1. Developing Apps for Too Many Platforms:
With the widest range of platforms available for mobile app development, most of the mobile app development companies fail to choose the best platform for building unique mobile apps. Almost all platforms are equally popular in the market. As a result, plenty of mobile app development companies end up making their mobile apps on all possible platforms at a glance. Though, if you focus on the exact needs and the market trends previously, you can avoid committing such mistakes.

2. Miscalculating the Overall Development Cost:
You might be aware that developing apps is not a child play, it’s a huge investment. Consequently, before you initiate the app development process, make certain to comprehend the right scope of the resources as well as the cost that you would need in the development phase. Once you calculate the overall development cost of making mobile apps, you can easily evaluate the material needed, resources to be hired, development hours, operation team, space, and marketing agenda too. Don’t forget that both app building and marketing are essential to make your application boom in the market, so divide your cost for app marketing as well.

3. Adding Too Many Features & Functionalities:
If you think that you can grab the attention of potential customers after adding too many features and functionalities to an app, it’s your wrong misconception. Adding too many features and functionalities in the application will make the app cumbersome and bulky. It’s a wrong misconception that customers are fond of too many features. As too many features even make the app slow with more loading time. So, sidestep putting your efforts and hard-earned money on adding superfluous features. Instead, emphasize on some targeted features to serve the purpose of your unique mobile app.

4. Overlooking to Perform Application Testing:
Always keep in mind that an app without bugs is all you require to make your clients happy. Though, it is promising only if you give sincere devotion to app testing and its complete analysis. Prior to the launch of your application, make sure to perform application testing. It is also crucial to test the application on multiple devices so that it can work well in any device. This would assist you to get a comprehensive perception of where your application stands among the tough market competition.

5. Not Rolling Out Timely Updates:
A mobile application requires timely updates for better performance. Many mobile app users avoid updates in a timely manner. To make an app a huge success in the market, it is significant to roll out app updates at the right time. The app updates should involve full addressing of user complaints and the recent app trend changes. This will assist you in assuring that no competitor can replace your mobile app.

6. Paying No Attention to Online Reviews & Ratings:
Mobile app reviews and ratings are important factors to make the app a big success. Once you read online reviews and ratings, you will see positive and negative effects depending on their frustration or enjoyment they are feeling at the time of app usage. Besides, app reviews are the best ways to know whether the user likes or dislikes the app. This will assist you in enhancing your app strategies further.

7. Building Mobile Apps Similar to Desktop Apps:
There are many mobile app developers in the market who are well-versed in developing mobile apps similar to desktop apps. But, it is crucial to take care that they are not mixing app development requirements as the user experience of both mobile and desktop apps are different.

Conclusion
For the error-free and smooth mobile application development procedure, mobile app developers should have rich experience, knowledge, and strong insight related to the targeted audience of any application. And, it is common to commit mistakes at the time of developing great mobile apps, so take care of the above points mentioned and develop a highly-usable and user-engaging mobile application.

Consult INFOCRATS Web Solutions to get the best mobile application development services provider in Indore, India. It’s the number one mobile app development company in India that offers amazing mobile app solutions in Android and iOS platforms across the globe.

Email your mobile app development requirements at info@infocratsweb.com or call us directly at +91-731-2541056.

September 28, 2020
How to Choose the Best CMS Platform for a Leading Ecommerce Store?

Content Management System (CMS) is the heart of designing and developing an eCommerce store for running your business online. When you search the term “eCommerce development” on search engines like Google, you will get an overwhelming response of results. Right from reliable eCommerce development companies to the top CMS platforms, and hiring dedicated web developers, choices are superfluous. But these results barely tell you how to take another step and process further.

When you think about the journey of eCommerce web & app development in India, choosing the best CMS platform is one of the initial steps. When you decide to pick the best one among a bunch of many, the available CMS options look so similar, don’t they? Here, it becomes quite typical for you to decide which CMS to choose for building your online store.

This blog aims to assist you make a right decision about the CMS platform for your online store. Let’s dive deep how you can choose the CMS platform (hosted vs self-hosted solution) for your eCommerce development project:

Customization-

Customization is the most imperative factor that differentiates hosted and self-hosted e-commerce platforms.

Hosted eCommerce Platform: With a hosted eCommerce platform, you can develop and deploy the website instantly. This solution helps you get a fully-featured and functional online shop without putting much effort.

Self-hosted eCommerce Platform: Using a self-hosted eCommerce platform, you can give the full control over the website functionality and also optimize it in the future.

Development Cost-

When you consider the development cost for any project, you should compare the rates before and after adding features. This will help you to discard inappropriate options instantly.

Hosted Platform: Software-as-a-service (SaaS) is the best model for operating professional websites. All you need is to pay monthly subscription charges to the service hosting provider for avoiding huge initial investments.

Self-hosted Platform: It is a good idea to outsource the setup of your eCommerce shop and get ready to clear an invoice. This way you can make your website technically strong and useful for customers.

Technical Support-

Flaws, bugs and certain pitfalls are common in any website with the time passage. In this case, technical support is significant to use an error-free and flawless website.

Hosted Platform: When you make use of a hosted platform, the charges of technical support are counted in your monthly fee, hence you could rest assured that all your website problems will be fixed.

Self-hosted Platform: Always remember that self-hosting service providers render technical support related to server issues, not with the software.

Well, determination of a platform basis makes the ultimate selection of a content management system (CMS) at ease. The best eCommerce development companies worldwide have the widest array of modern content management system options. Be assured to choose the best one to turn your business eccentricity.

If you choose a hosted platform, have a look at the CMS options available –

Shopify: Shopify is a leading eCommerce platform that comes with highly advanced e-commerce and marketing features including customer categories, e-mail dispatch templates, and direct supplies too.

BigCommerce: BigCommerce CMS has unique functionality involving integration with the major payment gateways such as PayPal and other marketing tools available for sales on Amazon Marketplace, Facebook, and eBay.

Volusion: This platform is one of the simplest to utilize when developing a business website. It gives you an added benefit of previewing your website and editing many items you need. The best thing is that you can do this directly in the preview window. Furthermore, it is compatible with 35+ various types of payment gateways and can easily be integrated with Amazon and eBay.

If you choose a self-hosted platform, have a look at the CMS options available –

Magento: Magento is the world’s leading and highly trusted CMS for developing an e-commerce store. Using Magento, you can give your business a higher level of flexibility whether it is based on business to business or business to consumer model.

OpenCart: This CMS is the most suitable choice for individuals with extraordinary development and design experience. It provides plenty of excellent features such as unlimited categories, multilingualism, products, reports and so on.

WooCommerce: Well known as a reliable WordPress plugin, WooCommerce CMS is available free and easy to install. This CMS comes with various features that you expect from a trusted self-hosted CMS, which is open-source and follows an individual methodology for better execution.

Conclusion:

Being a reliable e-commerce store owner, you understand that when the business is equivalent to sales, you will get success. Using the right content management system (CMS), you can easily realize your ideas and execute your business plans. As the best CMS will assist you to achieve your professional goalmouths and bring your business to the next level.

If you are looking for an unmatched eCommerce web development, think about INFOCRATS Web Solutions.

We are an award-winning web design and development company in India that specialises in offering your online business throughout India and other countries with transformational web design and development services. Our services are equipped with enhanced SEO performance, appealing user experience and great conversion rate optimisation. Get in touch with us now!

Visit www.infocratsweb.com | Email at info@infocratsweb.com | Call us at 0731-2541056

September 3, 2020