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  • The Trends of Mobile App Development in 2022

    The Trends of Mobile App Development in 2022

    As providers of Mobile App Development Services, we have seen that there has been a noticeable change in the use of tablets as well as smartphones. The consumers out there, have really started relying highly on their mobile applications throughout their days. This is why there has been an increasing demand for innovations in fields like mobile app development and software development. 

    More and more people have been looking for Mobile App Development Services for their business, and this has resulted in something great. It gave birth to a few great trends in these previous couple of years. Therefore, in this blog, we have listed some of the trends in android and ios app development:

    1. Increased demand for wearable devices:

    Whenever we go on to talk about or highlight the topic of wearable devices, it would essentially be covering two things. The first is the ‘need’ and the other is a ‘style statement’. A product like a smartwatch by Google, Samsung, Apple has proved that this demand will only rise in the coming years. This is also something that we all have noticed with our own eyes, in the past couple of years, as consumers of these products.

    The 5 Best Mobile Applications Development Frameworks In 2020

    Know why native mobile app development has become popular?

    1. Focus on improved security:

    All the users of mobile applications are becoming more and more insecure as well as aware about the data that they allow access to while using the app, as well as the data that they are storing on the app itself. . As a result, this has made the companies follow a trend of improving their security standards and boasting about their technology to do the same. Even when it comes to hiring someone for android and ios mobile app development services, one always makes sure that the security for the users of their application is not compromised. It is imperative that users of the app are confident about their data being secure as they use the application. Therefore, both providers of app development services, as well as developers, should keep in mind, that security is a priority.  

    1. Apps that are cloud-based: 

    As the number of mobile phone users goes on increasing, the developers of the apps seek for techniques to develop handy, robust, as well as easy to use apps for mobile phones. The new and growing cloud technology is constantly giving opportunities to developers in the form of options to develop the type of mobile apps that will have the cloud playing the role of a storage platform.

    One of the best parts about cloud integration technology in mobile apps is that it needs a very little amount of internal memory since the applications directly fetch the data from the cloud itself. On top of this, the approach allows developers in developing functionalities that have features that are easily available on diverse sets of mobile phones.

    1. Blockchain technology:

    In the world of technologies, we see many and compare them to each other. As compared to any other technology, this one has been gaining huge attention in recent years. Basically, this technology is shared ledgers that are able to be altered effortlessly. The company’s information can be recorded and further listed as blocks. This technology majorly helps government organizations in having better contract & asset management, financial transaction management, as well as many regulatory compliances.  All in all, it provides more security and organization to the data of the users. As a user or a developer, you should always know about such new technologies coming up, so that you can stay on top of your game! On that note, you should know that blockchain technology is going to take over many functionalities of the world. It is currently, and will keep changing how things work in the future as well. If you’re outdated about such technology, no matter what you do as a professional, you will be missing out on something essential. 

    Blockchain Application Development Services - 6degreesIT

    In conclusion, if you’re someone who is looking for mobile app development company in Indore, then you should go in, informed. As you talk to the developers about what you need them to develop, you should have your own ideas, instead of just relying on their skills. Nevertheless, even when you are super informed, you should always sonly hire developers that you trust, and those who are experienced and know exactly what they are doing when they take up your project.  

    Even if you are the provider of mobile app development services, it is highly crucial to stay up-to-date with the latest trends in technology. Keep reading about, and experimenting with new technologies of development, rather than sticking to old rigid methods. You’ll notice that not only will you succeed as a developer, but your customers will truly be satisfied and find great value in your services. This will make sure that they always come back to you, for more. 

    Remember, there are many more trends that are upcoming in the near future, so keep an eye out for them! 

    At INFOCRATS, we use years of experience, skills, and knowledge to address the needs of our clients from diverse industries including education, hospitality, healthcare, finance, etc. We provide effective mobile app development services in Indore, that simplify the web experience and provide value to your old and new visitors.

  • 6 Best SEO Tools For Monitoring your Website Performance

    6 Best SEO Tools For Monitoring your Website Performance

    The digital world is booming and SEO is one such factor that you need to consider if you want your company’s website or an eCommerce store to rank organically on the top search engines like Google. Since there is a great return and you can invest in paid campaigns on social media platforms to get visible among a large group of audiences and that is good. Even, 61% of B2B marketers say that search engine optimization brings organic traffic to the website and it generates more leads as compared to all online marketing initiatives. If you’re new to SEO you will get to know the constant changes in a number of tools, digital marketing strategies, and algorithms by Google.

    Today, in this blog we are sharing the best SEO tools to monitor your site’s performance. Believe us, these tools had a demonstrable impact on improving SEO performance for many websites.

    1. SEMRush

    SEMRush was developed in 2018 and it is one of the oldest SEO tools because of its easy navigation dashboard. With the SEMRush you can do detailed keyword research and access data about the domains you manage. You will have access to use their SEO toolkit that helps measure the performance of your all website pages and you can easily win over your competitors. SEMRush also gives you a feature to analyze backlinks, identify your organic and paid traffic sources, and work on your site to reduce bounce rates. The main advantage of using SEMRush is; it is robust, deep, and packed with a lot of useful features and you get the best customer support.

    Some of the best features include:

    • Keyword Research
    • Backlinks Analysis
    • Position Tracking
    • Organic Research
    • Traffic Analytics
    • Competitor Comparisons
    • Social Media Management

    2.  HubSpot

    Digital marketers admittedly have a soft spot for HubSpot because of the user experience and customer service. This tool can’t be beaten. It is not an exclusive SEO tool but it offers many SEO-friendly features for your site performance. Hubspot is an SEO marketing software and you can consider it as an all-in-one inbound marketing tool for your entire team. It helps you plan your SEO strategy, optimize your content and measure real ROI.

    Some of the best features include:

    • Content Optimization
    • Topic Clustering
    • Robust Reporting
    • Blogging and Marketing Automation

    3. Ahref

    Certainly one of the popular and widely-used paid tools out there. This tool will give you a range of features to carry out a deep dive into your website’s SEO performance. Ahref’s paid plan has a comprehensive site audit feature, which highlights what factors you need to improve. This SEO tool can help you find the content with the most links related to your niche, check your 404 errors, and get a detailed report of your best-performing pages as well.

    Some of the best features include:

    • Site Audit
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Rank Tracker
    • Content Explorer

    4. SEO Quake

    SEOquake is considered one of the most powerful SEO toolboxes for your browser and it is the best tool for companies who don’t want to spend money on buying an SEO toolkit. You will find SEO quake extensions to get quick results. SEO Quake will enable you to view multiple search engine parameters. It provides other useful tools including SEO audit, Keyword Density report, and even social metrics. It is a free extension that provides you with data on key SEO metrics for a specific webpage.

    Some of the best features include:

    • Keyword Density Report
    • Organic Research Data
    • Instant SEO Audit
    • Internal/External Link Analysis
    • Social Metrics

    5. GT Metrix

    If you know about SEO then you also know about website speed as a Google ranking factor. When you go for website design, loading speed plays a role in both desktop and mobile rankings; this is why companies need to keep a close eye on how they are doing. Otherwise, they leave themselves in the search results due to the higher loading time of the site. GT Metrix is a free tool that allows you to run pages and receive a grade from Google Page Speed. It gives you the recommendations to optimize your website loading speed quickly and this will improve your search engine rankings. That is a little bonus for you!

    Some of the best features include:

    • Page Performance
    • Pages Speed Monitoring
    • Analyze the Page from Multiple Locations
    • Advanced Analysis Options
    • URL Filtering

    6. Google Analytics

    Last but probably the first in the list of SEO tools is Google Analytics. There is no replacement for the data you will analyze straight from the source of analytics. Get custom monthly reports and dive deeply into advanced metrics to know what you’re doing. Google analytics has been used by all the companies to track website performance and collect visitor insights. Digital marketing companies in India often use this tool to obtain and analyze various customer behavior analytics to improve marketing campaigns, nurture organic website traffic and leads.

    Some of the best features include:

    • Traffic Reporting
    • Conversion Tracking
    • Keyword Referrals
    • Custom Metrics
    • User Acquisition Data
    • Event Tracking
    • Content Grouping
    • Real-time Reporting

    Final Thoughts

    No matter which tool you use to measure a site’s performance, the most important thing is your targeted keywords and knowing what users are doing while visiting your pages. Relevant keywords and search queries help people find you easily on Google and boost organic search results. Digital marketing isn’t as easy as you think to stay on top of competitors, but in order to gain maximum visibility, the above-mentioned list of some of the best SEO tools ensures your brand’s presence digitally.

    However, you can still partner with an SEO company in Indore like INFOCRATS to get the most out of them. 

  • Why Do You Need to Work with a Digital Marketing Agency in 2022?

    Why Do You Need to Work with a Digital Marketing Agency in 2022?

    With the rise of tech-savvy people and the number of online shoppers, more businesses have begun choosing digital marketing services to stay competitive. Fortunately, industry experts share valuable knowledge on recent Google updates and digital marketing trends through blog posts or social media. According to the reports by Smart Insights, half of the business owners don’t have a strategic marketing plan and they start to suffer with problems like website traffic, leads, conversions, and more. Here, a digital marketer comes into the game!

    If you’re not attracting enough leads for your business or just fed up with the hustle of business products/services promotion, why not partner with a digital marketing company? You might know that the growth of the small business relies heavily on online advertising and the success of marketing depends on planning & effective strategy. A digital marketing company helps businesses to attract clients. They implement a wide variety of internet marketing strategies to bring your business to the top of the competition. A top-rated digital marketing agency helps you  manage all your online marketing needs from one place so that entrepreneurs can focus their efforts on running their organization or an online store.

    Before we move on to the reasons for hiring a digital marketing agency, let’s take a step back and learn what is digital marketing?

    What is Digital Marketing?

    Digital marketing is the process that helps in achieving marketing objectives through implementing digital technologies and media. A 360-degree digital marketing strategy will integrate the latest technology and the best media platforms across different advertising activities,  organizing not according to the type of digital technique or technology, but according to the online marketing campaign goals.

    If you’re wondering, digital marketing services like SEO, Social Media, PPC can bring benefits, choosing the right digital marketing firm might be exactly what you need in 2022. 

    1. Knowledge & Experience

    If you want to be successful in an online market, you need to hire a digital marketing expert who can help you in promoting your website or an online store.

    Without them, you could be spending more time, money, and resources than necessary working on your business promotion. With an experienced and trusted digital marketer by your side, you can focus on the other things that matter most about your success.

    Professional digital marketing experts are knowledgeable in various aspects of this technique and they are the best advisers to get your business off the ground. 

    2. Expand your Business Online

    If the COVID-19 pandemic has taught business owners one thing, it’s that businesses that don’t have an online presence can struggle or be left behind. But in the case when your business is offline up to this point, creating an online brand presence is a must and requires a big investment of time and money. Businesses might have to develop and launch a professional-looking website, start running paid campaigns on social media platforms, send out emails to subscribers and the list of activities goes on. A digital marketing company in India like INFOCRATS can take all of this busy work off your plate so entrepreneurs can focus on what they do the best to grow their business.

    3. New Perspective

    There are some days where a business needs a perspective from the outside to make things go right. You might face that, the message doesn’t impact the audience and in such cases, you need the opinion of someone who understands the reason behind it. 

    In addition, you could simply get in touch with an honest, qualified, and experienced marketing agency to outsource your marketing efforts.

    Later, once your company or eCommerce store is well established, this internet marketing agency could help you to predict trends so that you can prepare for future growth opportunities with optimism and strategies.

    4. Comprehensive Marketing Solutions

    The important reason to hire a digital marketing agency for your online business is they will offer 360-degree marketing solutions.

    Digital marketing encompasses various techniques like search engine optimization (SEO), Pay-per-click (PPC), website promotion, social media management, online reputation management, content marketing, email marketing, and many more.

    These methods are helpful in promoting your products or services and gaining brand recognition.

    You will not have to implement all these digital marketing services by yourself, which means you can allocate some marketing budget to these campaigns. If you are having a smaller budget, hiring a local digital marketing company is definitely the best one for you.

    5. Specialized Skills and Expertise

    At a digital marketing firm like INFOCRATS, you will get access to a team of professionals. Internet Marketing is a vast term and demands a multidisciplinary approach. While working with marketing companies like us, you can tap into the expertise and knowledge of industry specialists.

    When you hire a team of a digital marketing company, they have an in-house team of PPC experts, SEO managers, dedicated website developers & designers, content writers, project managers, and many more.

    In short, digital marketing solutions are beneficial for your business because they provide you with digital tools, skilled workforce, help you beat competitors, target your audience, and much more. So, it is imperative to have an excellent digital marketing company.

    Now that you understand the value of hiring a digital marketing company, you’re probably thinking about how to choose the right one. To make an informed decision, we would suggest getting in touch with INFOCRATS. 

    We are an Indore-based digital marketing company obsessed with technology and we believe in offering advanced digital marketing services to help businesses reach local and global audiences. Our team has a best-in-class experience in SEO, PPC, website designing, graphic designing, social media, and ROI-driven media campaign management. We know how to simply unlock new opportunities and drive higher return-on-investment in this digital world.

    To let your business growth start, drop an email at info@infocratsweb.com or call us at +91-731-2541056 to speak with our project managers.

  • Accentuate Your Business with Excellent UX

    Accentuate Your Business with Excellent UX

    There is no secret if you want to be successful in your business. You always have to provide your customers and clients with a good user experience. Sometimes, you fail to realize that it’s not enough to provide great customer service in person or over the call. Many of your clients or prospects will go through your business online first, so every element of your company’s website should be excellent if you want to offer a fantastic user experience to your new visitors.

    The value of UX is often ignored by companies because they give priority to their advertising campaigns and sales. In fact, a better UX design of your website paves the way for better business. According to the data gathered by Adobe, the market share of creative design firms is 1.5 times higher and companies that are focusing on design and usability have surpassed their performance by 215%. These striking stats are enough to rush for a great UX design.

    UX is different for everyone but the foremost thing to keep in mind when designing a website is that though you have designed the product, you might not be a prospect who might browse the website. Hence, we cannot assume what a user wants or how they need it.

    Why does UX have to be good?

    User experience nowadays is important because it fulfills the visitor’s needs. UX aims to provide amazing experiences that keep them loyal to the product or service. Additionally, website design companies believe in creating a great user experience because it allows clients to define customer journeys on your product. 

    Now, we are going to list some key factors to improve your website for the best user experience. You will soon start focusing on your website design to have happier customers, bring in more leads, and build a strong relationship with customers.

    1. Colors and Fonts that are Readable

    Choosing the right color combinations and font style is something that website designers spend a lot of time thinking about when planning out a website. Of course, designers also want the layout to look beautiful and they also try to make it easy for your users through the use of the best layout, typography, and color choices.

    Remember, what is easy for you to read may be difficult for the users. That is why website design companies put years of expertise in choosing the right colors and fonts for your website so that it can express your brand identity while giving the best experience to website visitors.

    2. Optimize for Fast Loading Speed

    Any website that takes more than 3 seconds to open loses roughly half of its traffic. According to Google, pages loading within 5 seconds experience longer sessions and approx 30-40% bounce rates. Therefore, to ensure the best user experience of your website, your pages should be optimized. When a user sees a website on mobile that is slow or clumsy, he/she simply moves to a competitor’s website. Even a well-designed site or eCommerce store can perform badly if they have a high loading time. Consider using free tools like Google Page Speed Insights or GT Matrix to find out how quickly your pages load and whether your site is mobile-friendly or not.

    3. Add a Clear Call-to-action

    It’s common to forget to add a clear CTA button on every page when you’re focused on other important elements like the look, feel, and page layout of the site. However, CTA’s are a must for your website and they deserve their own special attention from the designers and clients.

    Make sure your website pages have at least one compelling call-to-action for example a link to sign-up for an account, a download button, subscribe to your blog, downloadable files, contact form that help users to take action. This can be as simple as linking to your internal pages from your homepage or as difficult as offering an online scheduling tool that allows your users to book an appointment from your service.

    Ultimately, there should be no page on your site where a user would think, how do I take the next step or how do I learn more about this company.

    4. Catch Broken Pages

    You know the experience when you click on a page URL but instead of getting the webpage for that product or service, an error comes saying that the page is not available. This error is often called ”404” error which is the standardized HTTP status code meaning that the page you wanted to browse was not found on the server. Never ignore 404 pages since in most cases it drives traffic away from your website. Ask the best website development company to catch 404 errors and fix them by logging into your Webmaster by clicking on crawl errors.

    In addition, you must have a custom 404 page with a friendly message or an entertaining image. Know more about do’s and don’ts of website designing here!

    5. Use White Spaces

    If you want to make your users feel comfortable while navigating your site by helping them process data more quickly, use white spaces. It is an active element that adds more breathing space when it comes to excellent UI. White space is often called negative space and it creates a visual hierarchy, highlighting USPs,  keeping the site look clean, and making the website design more pleasant to look at.

    So, what do you think? Isn’t  UX the backbone of your website? The process is simple for experienced web designers but within the process, there are several techniques and methods you can choose to accomplish the goal of improving UX.

    User Experience increases the probability of conversions from the users and it is important to create a successful presence on the Internet. At INFOCRATS, we use years of experience, skills, and knowledge to address the needs of our clients from diverse industries including education, hospitality, healthcare, finance, etc. We provide effective UX design that simplifies the web experience and provides value to your old and new visitors.

    To take our web designing services, get in touch with us.

    Email us at info@infocratsweb.com

    Visit our website www.infocratsweb.com

     

  • Why Has Native Mobile Application Become Popular

    Why Has Native Mobile Application Become Popular

    What is a smartphone without any application, be it a photo editing app or an eCommerce shopping app? A mobile phone with dozens of android or ios applications has become the core symbol of the digital era.

    Developing a mobile app for business purposes has become a necessity for many companies, but it’s often tough to choose the right development approach for a mobile app as the lines between the various options are becoming blurred rapidly. Many companies are depending on building mobile apps for serving their customers and in this age, maximum companies are choosing native apps because they easily combine with the whole ecosystem.

    Covid-19 has accelerated the use of smartphones. In a recent report, an analytics platform app stated that people have started devoting 20% more time to mobile applications in 2021, compared to 2020.

    Let’s move on to the definition of native mobile app development.

    Native mobile apps are written in languages for particular mobile operating systems like android native applications are developed by companies with the use of Java and Native IOS apps are developed by writing code in Swift or Objective-C. To build Windows phone apps, developers use languages like C# or C++. If your project requires mobile apps for several platforms, you will need to hire a top provider of mobile app development services in India. They have experienced development teams working on it.

    However, Apple and Google provide mobile app developers with their own advanced development tools, several interface elements, and SDK. Most business owners have started investing their money in building mobile apps because of various reasons. Business owners prefer native apps for their businesses because of the amazing benefits of apps, it offers as compared to Hybrid or Progressive web apps.

    In this blog, we are also going to discuss some of the key benefits of native app development. So, let’s begin the discussion right away-

    Native Apps Offer Outstanding Performance

    App developers build native apps that are optimized for a specific platform. Native apps demonstrate extremely high and improved performance. Native apps usually have high speed and they are responsive because they are built by developers for a particular mobile operating system using core programming languages and APIs and these programming languages make native apps more efficient with fewer bugs across the platform.

    As the users navigate products/services through a native app, the contents and videos get stored in their smartphone which means load time becomes less and it leads to outstanding performance.

    Native Apps are Safeguarded

    Maximum numbers of hybrid apps are designed to be dependent on system browser security but cross-platform and native apps are secured by various layers of an operating system, which means they are hard to misuse. They don’t rely on third-party systems as experienced native app developers and designers use official APIs that have been thoroughly examined across different system variants.

    Moreover, native apps allow businesses to take advantage of mobile device management solutions, providing automated management controls of apps on individual devices including wiping the data from them.

    Native Apps are more Interactive and Intuitive

    These mobile apps run smoother on smartphones or other devices than progressive web apps. These native mobile apps inherit their devices’ OS interface, making them look similar just like an integrated part of the device.  When we talk about the user’s perspective, a native mobile app offers a higher interactive session than a cross-platform or web app. It gives a fantastic user experience because people easily catch the vibe of a native app because mobile app developers create them according to the prescribed design guides.

    Mobile app development companies in India are especially creating native apps for an operating system and it will enhance the user experience with the specific operating system.

    On the other hand, the flow of these applications becomes more neutral because of several UI standards for each platform. If you want to let your users learn about your app quickly, native apps are the best way to perform actions smoothly.

    Native Apps have Better Mobile Hardware Integration

    Another key benefit of having a native app is hardware integration. Native mobile apps take full advantage of the device’s hardware feature and the operating system. Many of the reports stated that native mobile applications have better hardware integration and they are much faster in execution. 

    If you prefer to have a high-performance app for your business, a native app is an excellent choice. You can get in touch with a top Mobile App Development company in Indore for better assistance and top-notch services.

    Native Apps have Fewer Bugs

    With native app development solutions, businesses have fewer dependencies for bugs to occur because you’re not dependent on a cross-platform tool such as Xamarin or Cordova. Hybrid mobile apps access hardware through a bridge which leads to a slow development process and can amount to a bad user experience. This problem can be seen when android and iOS versions are launched in the market.

    Skilled native app developers can access software development kits for starting the development of apps with the latest features. Due to this, mobile app users can access new features of the platform after updating their OS.

    Is it worth going native?

    If you want to offer your users an app that offers features like reliability and higher stability? Then, opt for native app development services. Native development is an ideal choice for building a mobile app if you pursue high quality. The company’s decision of choosing between a hybrid, web app, or native framework relies on the use cases and the type of apps you will provide for your business. Native apps deliver stunning design, high-resolution graphics, high loading speed, and a wide variety of fantastic features and these all give your app a competitive edge.

    After reading this blog, you might see that native development is the first choice in terms of better performance and user experience, while the cross-platform app framework solves the problem of high expenses and long timelines.

    The extensive experience of mobile app development company specialists provides you with great help in your upcoming project. Fill out the contact form to arrange a consultation by our team.

    Email your mobile app development requirements at info@infocratsweb.com or call us directly at +91-731-2541056.

  • 7 Reasons Why Every Start-Up Should Hire An Expert Team To Develop Custom Software For Their Business

    7 Reasons Why Every Start-Up Should Hire An Expert Team To Develop Custom Software For Their Business

    In every sector, companies are leveraging the benefits of digital tools to differentiate and grow.

    Today, if a startup doesn’t invest time & money in building its online presence, the firm is practically irrelevant. Whether you own a small startup or a medium-sized startup, you need to choose custom software development experts to take care of your day-to-day development needs. Custom software magnifies efficiency, improves business processes, boosts productivity, and ultimately they all lead to revenues and unexpected profits.

    The process of custom software development was never as easy as it is today, when you look around, you will find innovative, digitalized, highly engaging, and classy websites that are beyond imagination. The top-notch technologies used by custom software development companies are revolutionizing the everyday life of digital users.

    In this blog, you can find the reasons why your startup should hire experienced custom software developers.

    Make your Company Stand Out

    We all know that the world has become more digital, and companies now face more competition than ever before. Software development for your startup company will help you stand out from the top competitors and a reliable application will bring something new to the table.

    A skilled software development company team can help entrepreneurs develop their ideas and deliver something that is truly unique and adds value to consumers’ lives because they have worked with so many companies and big organizations similar to yours in their journey. Therefore, if you choose to partner with the best software development experts, you are able to incorporate unique features into your application that the startup firms aren’t currently providing to their users.

    Ensures High Scalability

    The software development process itself comes up with so many obstacles and critical challenges that need the help of an expert to resolve them as early as possible as it highly impacts the overall startup growth. 

    For all circumstances, business owners need to get prepared to resolve these issues for a better future. So, if you’re not well prepared for any circumstance, indeed you are going to find several roadblocks in your success graph. Software development that is customized as per your goals will offer you more advanced tools to hasten the development process and increase revenues annually.

    Diverse Development Team

    Your first thought might be to get the work done with in-house or freelance developers because you’re familiar with them, they are aware of your startup company and you are getting the job on a budget. What’s the point in letting them build software for you?

    But what happens when your in-house software developer goes on a holiday or is unable to continue to work with you?

    Well, to make any product successful, it needs a diverse development team throughout the process. For example, INFOCRATS development teams include-

    • Project Managers
    • Front End/Back End Developers
    • UI/UX Designers
    • System Analysts
    • Full-Stack Developer
    • Tech Lead
    • Testers 
    • QA Lead

    It is not possible for any in-house or generalist software developer to take care of the responsibilities of all these roles effectively. This is why startup companies should hire professional software development agencies to not waste thousands of dollars and get a result that doesn’t work.

    Optimize Business Workflows

    Being a startup founder, your first responsibility is to check how you’re going to handle all your business processes and how your firm will efficiently work.

    If you encounter any bugs or challenges or any other critical issue that might affect your software application development process and harm your business growth, then it’s time for getting a custom software application. We recommend hiring a dedicated team of custom software developers who are willing to execute your product requirements and help you launch the best software in the market. So, under custom software, you can easily optimize your business operations rather than replace them and you can integrate your existing systems as well.

    Continuous Service and Support

    The choice is totally yours whether you wish to implement new features or optimize your product or get continuous support. You need not depend more on third-party vendors who can easily implement things on your product if you need them.

    Besides, other software developers can discontinue your maintenance and not provide you assistance this can negatively affect your startup’s processes. This is why you should not rely on off-the-shelf developers when it comes to service duration and customer support.

    Integration with Software

    Starting a new business? It often requires numerous software applications to manage business and employees. Be it CRM, Tally ERP, Marketing software, etc. Though regular solutions can seamlessly cope with these tasks, they will not guarantee a flawless experience that results in the productivity of your startup employees.

    On the other hand, custom software is the tool that allows you to integrate your existing product with new software, allow you to save costs, and speed up its introduction. This process can be required for a number of reasons such as migrating from a legacy system to new cloud-based data storage.

    Storage

    Ready-made software that is commonly available is more susceptible as compared to custom products. First, it is easy for hackers to break any off-the-shelf software which is used by hundreds of other startup companies. Additionally, the code is developed for wide use thus making accessing it easier than custom code into the product. No matter what kind of niche you’re working in, businesses want all their sensitive information to be secure and when you hire a custom software expert team they will ensure the highest security because they use a specialized approach to build a custom product.

    Final Thoughts

    Running an online business, of course, you need technology that will propel your company or brand forward. If you want your software to be designed and developed in a way that matches your business model and supports your startup’s unique in-house processes. 

    At INFOCRATS, our custom software developers help you meet your business needs. If you want custom software development in Indore you can first look at the innovative and creative apps that we’ve built. We are combining advanced technologies and industry-specific expertise to grow your business. We offer powerful custom IT solutions to companies that are tailored exclusively to their business needs, challenges, and goals.

    Write your requirements at info@infocratsweb.com | Visit: www.infocratsweb.com  

  • A Few Solid Reasons Behind Your Business Needing A Mobile Application

    A Few Solid Reasons Behind Your Business Needing A Mobile Application

    If you ever thought that mobile applications are solely meant for or are only used by big brands then, you are absolutely mistaken. These days every small and midsize business is following the mobile trend as well. They all have understood that an effective mobile strategy includes more than a mobile-friendly website.

    However, if you are still not sure why anyone would want to build their own mobile platform for their business, here are some solid reasons for it.

    1. Showing Your Presence to the Customers 

    Statistics show that the average person tends to spend more than two hours a day on their mobile. Chances are that only a few applications make up the majority of the total use, each and every user will still have to scan their mobile for the apps they’re looking for. Now, if you have a well-designed app icon, then your potential customers might remember it or even stop to check it out on their way to their desired application. 

    2. Creating a Direct Marketing Channel

    Mobile applications serve many purposes. This would include giving prices, search features, general information,  user accounts, news feeds, booking forms, messengers, and much more.

    A mobile app gives all the information about things like promotions, special sales, etc at the user’s fingertips through push notifications that make you get direct interaction, and also helps in reminding your customers about your services and products. Right now various brands are using digital marketing services to promote their mobile apps.

    3. Providing Value to the Customers

    When you digitalize the loyalty programs, you have you spare yourself from sticking to the old point-collection card and also make it possible for the customers to collect the rewards simply via the app. This would result in more downloads as well as more return customers.

    4. Building Recognition and Brand 

    A mobile app contributes to brand awareness. You can do as you wish with it; make it stylish, functional, hip, informative, or shocking. However, you should create an app that has the features to make your customers fall in love with it, and is beautifully designed and well branded. Also, the more often the customers are involved or use the application, the quicker they will purchase your product or render your service. Hearing or seeing your brand approximately 20 times gets you truly noticed. This covers the recognition angle. 

    5. New Opportunity for Revenue

    When you think about the venues for sales, you’ll find that they are mostly physical stores or office spaces. As you may now notice, these outlets have now transitioned to websites where you can directly avail all the products as well as services by screening the details of the same, online. As it involves door-to-door sales, all these efforts to reach the customer directly will not be viable. Therefore, in order for you to reach the customer personally, a mobile application becomes the most relevant medium. A mobile application has the power to enable the customer the quick acquisition of the product or service. 

    All in all, this helps in opening a new viable, easy, as well as, extensive revenue channel for your business. By using mobile applications, all kinds of businesses can reach a vast demographic of their target customers, across borders as well as do the same, with minimal cost.

    6. Great for Advertising

    Any kind of business would constantly try to reinvent itself. We all do this by trying and coming up with new ideas that attract clients and get their complete attention. A mobile application is used as a medium, in order to pass notifications, information, advertisements, as well as all kinds of offers to the customers through a single channel. Further, based on the response of the customer, various types of assessments can be run. Not only this, but you could trigger valuable feedback from them. Moreover, the customer trends can easily be evaluated, all over,  helping the advertising strategy of your business.

    7. Getting customer insights

    It’s a passive task to know customer behaviors, as well as to sketch out their personas. This also includes collecting their feedback. All of us know how tedious and time-consuming this process is. It is always considered as an overhead activity that the customers would perform. 

    Therefore, usually, the process gets eluded. or the organization has to make explicit efforts to get it done. 

    Now, when it comes to mobile apps, this particular feedback gets compiled on a daily basis. This would include the customer’s search patterns, specific requirements, as well as their feedback, all of which can be acquired from a single avenue. Furthermore, if you combine this with Machine Learning, you will see that mobile applications can provide quite predictive analytics on a broad level of what the market is going towards. If you think about it on a personal level, the same can suggest recommendations to the client, all based on their own search patterns. Therefore, mobile applications make a very strong tool in order to collect end-user behaviors as well as mobile app trends.

    In conclusion, there are tremendous benefits to having a mobile application developed for your business. Apart from the money that I listed above you will find that there are many left to discover. Once you get a mobile application, you will be able to see firsthand what kind of advantages it’s bringing to your business. So if you still don’t have a mobile application for your business then this is the right time to get it and not a single minute later.

    When you go to get your mobile application developed make sure that you are selecting the best kind of developers and considering all the factors before hiring them for the same. Regardless of which way you go, a mobile app becomes the standard component of any business. A choice made today becomes the foundation for tomorrow. 

    Email your mobile app development requirements at info@infocratsweb.com or call us directly at +91-731-2541056.

  • Top 10 Mobile App Development Frameworks In 2021

    Top 10 Mobile App Development Frameworks In 2021

    In today’s time for mobile app development, there is no need to learn complicated programming languages. With the help of web-based languages like HTML, CSS, Laravel, JavaScript, and RubyOnRail, etc are sufficient to produce awesome-looking great performing native applications.

    For limited resources and time, there are some great. Few incredible cross-platform app improvement frameworks can develop a cross-platform mobile application with the help of a single code base.

    Based on our research, we have listed the top 10 mobile app development frameworks of 2021. 

    1. React Native

    React Native helps expand Android and iOS cell apps seamlessly. Mobile apps of pinnacle labels which include Tesla, Airbnb, Skype, and Amazon Prime are satisfactory examples of React Native apps. More agile improvement and deployment are the high motives in the back of the customary reputation of React Native. Other high-quality functions of React Native encompass reusable components, integration with third-celebration plugins, and component-primarily based GUI improvement for front-stop programs. 

    1. Sencha Ext JS 

    Previously referred to as Sencha, it merged with Ext JS and currently, the brand new face is Sencha Ext JS. This JavaScript framework may be used for growing data-in-depth programs for the internet besides mobiles. Sencha Ext JS is just a cross-platform cell improvement framework. This framework has pre-integrated and high-performing UI components of over 115 pre-integrated. Some elements are HTML5 calendar, pivot grid, grids, trees, D3 adapter, lists, menus, forms, toolbars, windows, panels, etc. Sencha has loads of user extensions. 

    1. Flutter

    Flutter is Google’s open-source framework for creating native Android and iOS apps with a single code base. It is a revolutionary SDK for cross-platform app improvement that stands proud because it makes use of a one-of-a-kind technique for generating apps with a local-like look and quality. It is an unequaled and dependable cell UI framework for constructing high-quality apps straight away with the aid of dashing up the improvement process. Flutter is a comprehensive framework that involves widgets, a rendering engine, testing and integrating APIs and mechanisms to assist developers to build and deploy aesthetically delightful mobile apps. Examples of several main marketplace players’ apps evolved regarding Flutter contain Google, Amazon, Alibaba, etc. 

    1. Xamarin 

    Xamarin is a Microsoft-owned open-supply framework labored for constructing local and high-overall performance Android, iOS, macOS, tvOS, and watchOS apps leveraging .NET and C# programming languages. The framework permits organizations to put into effect local manufacturing and novel person studies to stop users. In Xamarin, an absorption layer video displays units of the verbal exchange in the underlying application code and shared code. The framework lets the builders expand an atmosphere with the aid of using APIs, back-stop, elements, etc.,

    1. Ionic

    Ionic is an open-source framework developed with Apache Cordova (PhoneGap) and Angular, enabling the app developers to develop Android and iOS apps for seamless mobile execution. The framework assists the builders to construct robust and characteristic-wealthy native apps. Ionic’s most vital benefit is that it permits the developers to use some UI components such as filters, forms, views, navigation menus, and actions sheets in the application design. Ionic is an intact framework that allows builders to create Progressive Web Apps (PWAs), hybrid, and cross-platform cell apps. 

    1. Onsen UI

    Onsen UI is identified as the most important tool when it comes to crafting complicated mobile apps. It creates splendid HTML applications with JavaScript, HTML, CSS. It additionally assists the libraries like Angular JS1, Angular 2+, React, and Vue. One thing that is applauded deserving of this platform is its competency to the application’s features depending on the platforms. This framework has features such as quick setup, easy-to-learn, and cost-effective development.

    1. Apache Cordova

    Earlier known as PhoneGap, Apache Cordova is the best mobile app development framework that is developer-friendly. It is a cross-platform app development framework that leverages CSS3, HTML5, and JavaScript to develop mobile apps. Cordova plugins allow the developers to locate device hardware capacities such as GPS, camera, and accelerometer to pass a native-like app experience. Apache Cordova’s important characteristics incorporate a more agile development method with a single codebase and third-party app command tools. 

    1. JQuery Mobile

    JQuery Mobile is a cross-mobile app development framework that supports building platform-independent apps. The framework uses JavaScript library and HTML for developing responsive websites that run on multiple devices such as smartphones, tablets, and desktops. JQuery leverages the HTML5 based framework and the ThemeRoller to give extremely customizable themes for mobile apps and web apps. JQuery Mobile comes in two alternatives, namely customized framework, and stable variant. 

    1. Framework7 

    This is an open-supply framework that is quite simple to use and to learn. Framework7 empowers the builders to expand Android, iOS, and laptop programs with a local-like look and sense the use of current internet technology which includes HTML5, JavasScript, and CSS3. Framework7 offers greater aid for Vue.js, React, and Svelte. A greater prevailing characteristic of Framework7 is its high-quality UI factors, along with functions like motion sheet, listing view, popup, aspect panels, format grid, and likewise. Framework7 executes the improvement technique easily, conveniently, and quickly. 

    1. Corona

    This is a cross-platform & open-source development framework, which is perfect for developing games and apps. This framework is likewise recognized because of the 2D sport engine. Corona permits us to create an app for each cell and laptop. This platform enables iPhone, iPad, tablets, Amazon Fire, Android phones, Mac Desktop, Windows Desktop, etc. Corona framework has features such as a Lua-based platform, a robust & lightweight scripting language for games, Various plugins for all requirements, Rich API support, and agile development method.

    As we are part of the mobile app industry and industry experts for the past decade, we have collected the above-listed mobile app development frameworks after our research. As we go forward into 2021, more latest frameworks will excite the trade. However, we can consider these are the best frameworks for your next business applications.

    INFOCRATS Web Solutions is the best place for mobile app development in Indore.

    At INFOCRATS Web Solutions we focus on our client’s business growth with our best app development services.

    For any queries, get in touch with us!  

    Visit: www.infocratsweb.com 

     Email: info@infocratsweb.com

    Call: +91-731-2541056 

  • Diving Deep Into Digital Marketing

    Diving Deep Into Digital Marketing

    In this blog, we are going to cover a 360° view of what digital marketing is, its advantages and disadvantages, and a little about the platforms as well.

    Let’s start from the very basics.

    What is Digital Marketing?

    Any marketing initiative that goes on leverage online media as well as the internet through connected devices like mobiles, home computers, or (IoT) that is the internet of things. The most common digital marketing initiatives are usually around distributing a brand message with the help of search engines, applications, social media, email, as well as websites. 

    In the times we live in today, digital marketing is often focused on reaching a customer with increasingly conversion-oriented messages. This happens across many channels, as and when they keep moving down the sales funnel. In an ideal scenario, marketing teams are able to track the role of each of these messages as well as/ or channels that played a role in reaching their ultimate goal. 

    Here is a list of digital marketing assets that come in handy:

    • Social Media Profiles
    • Branded Logos, Images, or Icons
    • Website
    • Images and Video Content
    • Reviews and Customer Testimonials
    • Blog Posts, as well as, eBooks

    Why is Digital Marketing crucial in this age? 

    There is no hiding that digital marketing and digital marketing agencies are on the rise like crazy. It genuinely surpassed the spending on traditional marketing in 2019 for the first time ever. The only reason for this is due to consumers being increasingly present on online channels everywhere. When it comes to tech advancements like AII as well as machine learning, marketers are all over better equipped with the marketing techniques needed to reach consumers on their digital devices at just the perfect moment. On the other hand, when we talk about traditional marketing methods, they had to be planned as well as placed well in advance.  

    Looking at the scenario today, in order for someone to be competitive, all organizations need to be present across digital channels as well as devices. However, this doesn’t mean that offline channels should be ignored by us. It should be remembered that the best way to meet the consumer’s demands is by combining offline as well as digital elements.

    What will Digital Marketing get you?

    When you employ digital marketing initiatives, your organization becomes capable of creating a more cohesive as well as customer-centric customer journey. This will meet your target audience, exactly where they are. Not only this, but it also opens up the door to an ongoing engagement, and the best part is that this happens, even after a purchase. This can majorly help your marketing teams. They will be able to foster brand loyalty as well as improve customer retention much more effectively. 

    What do you mean by Digital Marketing Platforms?

    When it comes to modern business, platforms are referred to as tools that provide multiple business or technology capabilities. We all know that there are tools that address specific functions within one business need. For example, a single tool that helps schedule social media updates alone. Various platforms aim at supporting multiple functions across these kinds of needs. The job of these platforms is to enable a more extensive set of functions with integrations, APIs, as well as partnerships with other applications or data sources. 

    So, when it comes down to answering the question; What is a digital marketing platform, then you may say that a digital marketing platform is a solution that supports a variety of functions. A digital marketing solution cannot claim that it can support every component of the process of digital marketing. It will rather majorly cover functionalities. These include performance measurement, media buying, as well as optimization, and brand tracking on top of that. It is to be kept in mind that it may not be covering other marketing efforts. These include SEO, social media, etc.

    What are some Digital Marketing strategies?

    There are many digital marketing strategies out there. Some of the most common ones are email, social media, content marketing, influencer marketing, pay-per-click (PPC), search engine optimization (SEO), mobile as well as affiliate. Some of them have been elaborated below for your understanding: 

     1. Social Media Marketing Platforms

    Consumers today highly rely on social media platforms. These would include Instagram, LinkedIn, Facebook, as well as Snapchat, etc. This makes it highly imperative for the brands to maintain active across accounts. 

    2. Influencer Marketing

    This is another really effective way if you want to harness digital channels for reaching your target audiences. Brands are now partnering with celebrities, websites, or even others that are considered experts in their field, and those who share similar values. A brand can then reach these influencers’ followers with branded content as well as offers. Many have found success with this type of marketing. 

    3. Email Marketing

    Such campaigns allow organizations to stay connected with prospects as well as customers. This happens when they send customized newsletters or offers that are based on past shopping history or brand engagements. When an individual interacts with a few of your branded touchpoints, then this may become the very thing that ultimately brings about a conversion.  In studies, it has been found that nearly 60% of consumers’ have an influence of emails over their purchase decisions. 

     4. Content Marketing

    This type of marketing allows your marketing teams to become proactive in answering your users’ questions. The content marketing teams then go on to create content, videos, as well as other assets in order to answer questions. Sometimes it may even be to provide context to the consumers, while they go through the three stages of their buyer’s journey. 

    In conclusion, there is a lot to know about 360-degree digital marketing. However, the one thing that you should know for sure is that all of us are already a big part of it. Whether you are a customer, or a business, or none of them, you are still deep into the circle of digital marketing. And, if that’s the case, why not embrace it with awareness about the subject? 

    To take our digital marketing services, get in touch with us.

    Email us at info@infocratsweb.com

    Visit our website www.infocratsweb.com

  • Tricks To Obtain The Best Results With Paid Marketing

    Tricks To Obtain The Best Results With Paid Marketing

    Paid marketing is the smartest method to help potential customers recognize the brand and offerings. For the last few years, paid marketing has done an amazing job to get the best results for many brands. With paid marketing, businesses can buy advertising that allows businesses to specifically target audiences, rather than waiting for them to discover your business organically.

    To achieve your target you can hire a digital marketing firm or you can hire experts who can set paid marketing plans for your business. Paid marketing is displayed on search engine results in pages (SERPs) and social media platforms. When planning paid marketing ads, you choose a specific platform, such as Google Ads or Facebook, Instagram and then set the target customers based on criteria ranging from location, search terms, interests, hobbies, demographics, former purchases, and other profiles & pages visited. Both of these types of paid marketing are pay-per-click, implying you simply pay when someone clicks on your ads.

    For various industries, paid marketing gives one of the highest returns on investment (ROI) for their marketing money. According to Google Economic Impact Report, companies get a median of $2 in sales for every $1 they use on Google Ads.

    Here are a few tricks and tips to get maximum outcome from paid marketing:

    1. Choose Your Aims and Audience Carefully: Targeting an audience is one of the major factors for successful paid ads. Deciding your target audience will be your entryway to victory. Few businesses cast as wide a net as possible when it comes to promoting paid ads, and others cross for specific audiences, all whilst passing the equal information. This is a misconception.

    If you target your posts nicely and set your goal and information that speaks to them, they will end up being neglected by people who may have an interest in your brand or products. This is an ineffective use of the money you spent and is usually the main reason an advertiser has not found success on paid social. So to triumph over this and benefit a greater target market you want to choose your target market wisely.

    On most social media channels, there is an option to refine the target audience in a variety of ways, from demographics like hobbies, age, and location, and interests. Decide who it’s miles you need to method and goal your paid advertisements rely upon in your dreams accordingly.

    2. Create Relevant Landing Page: This is one of the most ignored aspects of paid search. In paid marketing landing pages play a crucial role in attracting your audience. If you set great creatives on the paid ads and when someone clicked on your website’s landing page and left the webpage in a few seconds. Try to reduce your web page’s bounce rate.

    A successfully paid ad drives qualified leads and engagement to a landing page of your website, but that’s only the first half of winning. For significant results, you need to optimize landing pages as well. Landing page optimization can help you to make the message of your paid ads align with your landing page message. Work on your landing pages, website pages regularly to pull the attention of your audience.

    3. Budget To Your Objectives: Another big step in successful paid marketing is setting the budget. Investing your budget in a well-planned paid ads strategy will be useful for marketing your brand. Time duration, per day cost for your ad need to be decided before because the funds you use in paid marketing will benefit your business growth.

    Once you have an idea of the budget and you know your total amount of certain revenue, make sure you subtract all expenses associated with your business. It will assist you to have a good idea of what type of assets you have remaining to allocate to marketing and can set up goals based on that data.

    4. Remarketing On Social Media: Social media remarketing will increase engagement by 3x and improve growth rates by 2x, all while decreasing your expenses by a third. Social media remarketing can help businesses to generate more leads. Manage social media remarketing to promote hard offers, such as sign-ups, notifications, consultations, and downloads.

    5. Adopt New Layouts And Features: The platforms such as social media rarely stay idle for too long. With rising competition and some big platforms competing for the most eyeballs, there’s a near-constant stream of updates and modifications. But with new features and layouts addition, you can end up giving you an edge over your competition. Both key factors catch the attention of audiences if you embrace them regularly.

    6. Set A Special Bar For Content: Millions of lines of content are posted online every day. Around 70 million blog posts are posted on WordPress each month. So whenever you publish your content it needs to be interesting, engaging, and eye-catching. With more recent generations sporting short consideration spans for ads, it’s more essential than ever to create paid social posts that:

    1. Quickly grasp the viewer’s recognition
    2. Give entertainment value
    3. Are interesting in some way
    4. Are targeted

    Promote your content on various platforms will send you massive amounts of traffic. It’s important to post content on Facebook, Instagram, LinkedIn that is appropriate to the audience. Innovative content is fine, but repurposing your content is a more solid strategy. This will furnish a whole new audience with a chance to find and utilize your current content.

    By following tricks you can easily engage your audience and increase your presence digitally just make sure your paid marketing plans are set up for success this year and beyond. With the help of paid marketing, small businesses gain new customers and grow sales. However, strong paid marketing needs a strategy and a plan. When you get the time to choose the right platform, messaging, and targeting, you can effectively grow your business.

    INFOCRATS Web Solutions is the best place for paid marketing in Indore. At INFOCRATS Web Solutions, we focus on our client’s business growth with our best digital marketing services.

    To take our digital marketing services, get in touch with us.
    Email us at info@infocratsweb.com
    Visit our website www.infocratsweb.com