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Top Programming Languages in 2022 for Web Development

It has been proven time and again that custom web development in India is a field that is so evergreen that opportunities here are always more than enough for everyone. Web development is something that emerged in the early 90s and shook the development industry with its evolution while driving in diverse ways as well as domains. In the 21st century, it is still one of the most sought-after skills. If you are someone who is looking at a career working with a web development company then mastering web development languages is extremely essential.

The best way to understand programming languages is a simple definition that states that these are computer languages used by programmers or developers in order to communicate with computers. Simply put, programming languages are a set of instructions that are written in any specific language be it C, C++, Python, Java that helps you perform a specific task.

So, if you are looking to provide web development services in Indore or elsewhere then the information regarding programming languages that will be dominating the year 2022 might come in handy.

Here’s a list of the top five programming languages from which you can choose the one that you like and that meets your requirement. We have also stated the reasons why these languages make it to the top of our list. Have a look:

1. JavaScript: The very ruler of web development has undoubtedly been Javascript. Being the most popular language among web developers, this one is the only language that allows people to create both backends as well as front-end web applications and mobile applications too.

According to Developer Economics (2020), there were 12.4 million software developers that were using JavaScript. This also states that around 53% of all developers out there were using JavaScript at some point or the other.

Looking at the 2016 Stack Overflow Developer Survey, we can conclude that JavaScript is genuinely the most commonly used programming language on planet earth. (Source)

One of the major attractions of the JavaScript programming language is not only that it can run on a browser and server using node JS but it is also the incredible frameworks as well as libraries that it has available for the process of web development as well as app development.

2. TypeScript: The reason why people call Typescript the superset of JavaScript is because it contains almost the same kind of applications as JavaScript does. A great dynamic web development company can tell you that Typescript is mainly a language that has been made for development. This means that it does not come along with a lot of appeal to the scientific community out there.

Nevertheless, Typescript has been stated as the second most popular language if you look at the list of most loved languages curated by StackFlow. When comparing Typescript to JavaScript all you need to know is that the former has simplified many difficult-to-understand behaviors that the latter had. Simply put, Typescript is easier to use for up-and-coming developers with a lower skill set of using JavaScript.

3. Python: In recent times people have noticed that this was another one of those languages that gained a lot of popularity very quickly. People know that Python is not exactly a new language and has survived quite well. It is popularly stated as the most versatile programming language today. The providers of web development services in Indore use Python for various processes like data science, scripting, web development as well as automation.

Just like JavaScript, the community users express a lot of support towards Python since it has many useful frameworks, libraries as well as tools that help developers create a web application very quickly and effortlessly.

According to Python statistics in the year 2020, it was revealed that there are around 8.2 million developers of Python in the world. On top of this, it was observed that in September 2019 there were 7 million Python developers and 7.1 million Java developers in the entire world at the time.

4. PHP: For many developers, PHP has been a big blessing. Created many many years ago this may just be one of the best programming languages for web development in the year 2022. The benefits that PHP bags with itself include its dynamic nature and the fact that it is a server-side scripting language.

If such benefits are not enough to incline you towards thinking well about PHP, recall how half of the internet is genuinely running on this programming language including one of the most popular web application software called WordPress.

5. C++: Now, don’t fall off your chair yet. We know that it might come as a shock to you that we have included this programming language in a blog that states the top-five programming languages in 2022. C++ is a language known for being used to learn basic concepts of data structures as well as algorithms. People have always believed that this language has very little use in the practical world.

What people forget is that C++ has one of the largest learning communities among all of the other programming

languages. This makes it very easy to learn and even master. So, while we are fully aware that it will not dominate the year 2022 it will still have a great shot and is one of the most popularly used languages for learning in this year as well as it has been for so many years in the past.

There are many other great programming languages for web development that will show their face in 2022. However, if you’re thinking to go into the world of development then these languages will always be the few that you can trust and rely on. If you are serious about pursuing a career in custom web development in India then you should definitely dive into some of the great courses that are provided to learn the top programming languages for web development.

April 4, 2022
7 Unique Benefits of Dynamic Website
Website Development has gained a lot of focus over the years in the attempt of improving the UX for brands and their consumers. Any professional web development agency aims to design sites that are more intuitive, beautiful, and have multiple options to view on multiple devices including- desktops, smartphones, iPads, laptops, etc. One such exciting upgrade to website development happened through the making of dynamic websites.

If you’re building a new corporate website, you might be wondering whether to go with a static or dynamic design.

Or perhaps you’re simply unsure what the difference is.

Don’t worry, we’re here to assist you.

What is a Dynamic Website?

Technically speaking, a dynamic website is built using advanced server technologies like PHP, JavaScript, or ASP to create more dynamic web pages. By dynamic website, we mean pages that are more interactive in nature and dynamically change in accordance with user type, time, language, and geographical location the viewer resides in. Dynamic websites require web programming & database designs that help in creating a more user-driven web page that changes as the user wants. Website design companies like INFOCRATS create dynamic websites, where the content and information on the page change according to the user commands.

Below is a closer look at the benefits of Dynamic Websites:
1. Easier to Add New Content
Do you plan to add blogs or news pages to your site?

Dynamic websites hold a big database of content, also called a content management system (CMS). This can be easily updated-unlike static sites, where every web page is a separate entity.

With a robust website, it’s usually as simple as clicking the ”NEW POST” or ”ADD BLOG” button in a template and hitting publish. The design and formatting of the blog page will be automatically be taken care of, creating a polished, professional look.

Website developers will enable you to alter other parts of your site to display the latest blog posts or news. There’s no need to add new posts to these sections, as it will be showcased automatically on the page.
1. Offers a Better User Experience
A dynamic website is one that is designed to be particularly user-friendly, allowing users to make modifications to the website as needed. These websites are interactive, allowing users to leave a comment or a response based on their experience while on the site. This allows the creator to receive real-time feedback on their work, which they can subsequently enhance. Building easy navigation, adding and upgrading functionalities, personalizing each visitor’s browsing experience, and so on can all be done quickly and efficiently, all of which will improve the overall experience.
1. More Personalized Browsing
One of the most significant advantages of having a dynamic website is the ability to provide consumers with a personalized browsing experience. Suggestions for content and products, features for recently viewed goods, and even material based on geography and demographics can all help keep people on your page and possibly take the next step with your company.
1. Looks More Professional
While professional static sites are possible, they lack the functionality and other aspects that many people demand from a modern website. Dynamic websites not only give the functions and engagement that visitors expect, but the simplicity of editing that comes with them also helps to elevate the professional appearance.

The better your dynamic design’s responsive element performs, the more you can target your audience. It’s all about creating a one-of-a-kind experience each time.
1. Stronger Targeting
Each user will have much easier access to the interactions they desire than before. They’ll be more visually engaged, well-informed, and able to connect with you better.

Furthermore, each person’s visit to your website will be unique each time they return. Maybe they want jeans from your online store one day and then simply want accessories the next. While looking on the fly, people may only be interested in your contact information, but they will return to read your blog later.

This will be picked up by dynamic website design, so always hire a website design service provider to make it easily done!

As consumers browse through their first visit and return for more, the display changes in real-time. This allows you to engage individuals at each stage of the purchase cycle, regardless of where they are in the process or what they are looking for.
1. Easily Manageable
To interact with data stored in databases, dynamic sites use languages like PHP and MVC. These websites can be built with an admin panel that allows the website owner to make changes to the website in the blink of an eye, even if they don’t know how to code.

Business owners can upload content on their pages with ease, edit backgrounds, and other design elements, and even make changes to the site without technical knowledge and expertise in coding. This makes the site much easier to maintain than its static counterparts.
1. Professional Looking
The dynamic website looks more professional and appealing than static websites. Static sites often look unprofessional. Simply showcasing your products/services on the website and asking the visitor to call, signup, and book an order is a cavemen style now. But if you go for a dynamic website you will get a fresh yet professional website look.

You Need To Opt For A Dynamic Website If:
1. Your website contains more than one web page.
2. For consumers and staff, you’ll need a login portal.
3. You want to keep your website current with the latest trends without investing a lot of money.
4. You want to make changes to web pages without having to change the code.
There are, of course, numerous other reasons why your website should use a server-side programming method.

Discover What Dynamic Design Can Do for You

Ready to see how the unique advantages shared above can improve your business?

You need to upgrade your website design first!

That is what we are here for. Our team of website design professionals can craft the dynamic experience you need and your users want. The process is simpler than you think and more powerful than you can ever dream of.

Contact us today to get started.

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March 25, 2022
How Will Social Media Impact Businesses Marketing Strategy

2021 cemented a lot of changes in our professional lives. Google meet became our default meeting platform and webinars became regular events. But the most impactful change was how social media marketing has become the go-to window to learn, find new career opportunities, and grow our brands.

In order to survive in a competitive online market, you need to follow new trends in your industry. In fact, 72% of companies started using social media data to make informed business decisions. So, how can you rise up from your competitors and ensure your brand is doing everything it can to succeed? By leveraging the power of social media of course! Below we have shared why social media is important for your business!

Social media can sometimes seem like it’s all fun and games and visited mostly by youngsters. Is it just a way of distraction for entrepreneurs or business professionals trying to build their brand visibility and increase their sales? As it turns out, this is not the case at all. Social media advertising plays a critical part in your overall digital marketing strategy- as long as you use it rightly into your plan. Social media has become one of the important aspects of online marketing and it provides incredible benefits that help reach millions of people worldwide. And if you are not investing in this profitable digital marketing strategy, we guarantee, you’re missing out on an incredible marketing opportunity.

Improves Brand Awareness

Social media is one of the effective digital marketing platforms that can be used for free to increase your brand or business presence. To get started, create social media pages for your company and start networking with others. By applying a social media strategy, it will help you significantly increase your business recognition. Over 91 percent of marketers reported that their social media initiatives considerably boosted their brand visibility and heightened user experience by spending only a few hours each week. Having a social media presence for your brand can undoubtedly benefit your business, and with regular use, it may quickly generate a large following for your company.

Generating Leads

Creating meaningful conversations and engagement within your target industry by posting the latest news, data, videos, and interesting trends. Customers are more likely to make purchases from your online store or use your services if you are easily accessible and reachable. Social media is not only the most effective way to sell your products or services, but it also allows you to obtain personal information about consumers with tools like email finder, allowing you to contact them directly via other marketing strategies. Not only you will build credibility with potential customers, but these strategies can result in gaining leads as well.

Check out the Social media trends of 2022 here!

Improves Customer Satisfaction

Social media channels like Facebook, Instagram, Linkedin are two-way communication channels that let you speak and listen to your audience for better customer service. You can quickly react to the reviews provided by the customer and can resolve their queries in real-time for improved customer satisfaction. According to studies, customers are more likely to connect with businesses that assist their issues and queries quickly. That is the reason, the role of social media in digital marketing can’t be ignored as it helps respond to customer queries as soon as possible.

Making Sales

Of course, converting an engaged audience into paying customers is the ultimate goal of your online marketing efforts. And you can also hire a social media advertising company to make that happen.

In fact, more and more social media platforms are incorporating marketing and purchasing features for brands to use.

Facebook and Instagram have visually appealing interfaces for advertisers where you can showcase your products/services on the platform and link to your corporate site or eCommerce store. This means making a purchase is nearly seamless for your interested customers.

Increases Traffic

One of the biggest advantages of social media is that it helps to increase your website traffic. By sharing your content on social media pages, you’re providing users to click through your website and visit it for more information. The more quality content and images you share on your official accounts, the more inbound (direct) traffic you will get while making conversion opportunities.

Collaboration with Potential Business Partners

Social media makes it possible to collaborate with new business partners and industry professionals. Approximately 1.8 billion people use Facebook groups and with 10 million groups on Facebook, chances are that you will meet some business professionals in a few of those. In fact, 72% of B2B Buyers use Linkedin to share important things about their business. By using Linkedin marketing, you can do your research and find those who might want to collaborate.

How Can Social Media Marketing Companies Help?

Today, it is almost impossible for any enterprise or startup to thrive without a social media presence. It is a cost-effective digital marketing method of connecting with customers and creating brand awareness.

Know which platforms to use, what type of content performs best, monitor your channels constantly for comments, engagement, questions, and feedback. There is a lot of work for small businesses to handle alone.

It’s easy enough to set up display ads on your own, but how can you be sure you’re using the right keywords, targeting the right audience, and setting the right daily Facebook ad budget?

That’s where social media marketing companies come into the game. We do market your products and services on different platforms to increase leads and sales of your business. Our social media marketers strategize the best suitable platform for the maximum reach on the basis of your target audience and products & services for social media marketing to accomplish your brand goals.

Infocrats is more than just your social media marketing company. Our services include social media management, social media advertising, email marketing, display ads management, and graphic designing.

March 15, 2022
Top Digital Marketing Strategies to Follow in 2022
All over the world people are welcome in the year 2022. If you are someone who works in the digital marketing industry then you are waiting to see the benefits that this year has brought. The amount of benefits is going to evaluate your marketing decisions throughout the year. And as you are busy evaluating all of this you will soon come to realize that now it’s already time to plan strategies for digital marketing in 2022.

As things settle down for our economy, everybody is on their own path of recovery. What this means is that hopefully all of us marketers will be blessed with a more stable budget to work with. However, it’s not only about a lack of budget when it comes to digital marketing services in 2022.

Even when you get the kind of budget that you are looking for to show your skills, it’s very important to study properly how are you are going to allocate this money for the best use.

Each and every industry out there is still reeling from a year-long and still continuing global crisis. With new variants of the virus coming in from every direction, everything has become much more dynamic than it was before. In such times it is crucial to pay attention to a major shift in user behavior as well as media consumption.

All over 2022 brings a new kind of hope for everybody including providers of digital marketing services.

In this blog, we will be talking about some of the emerging digital marketing strategies to adapt in the year 2022.

Have a look at the following list of strategies:
- Using more video content
We know what you must be feeling. Every time you read a blog of this kind you always see the tip where they ask you to use more videos for your content. Well, recently all the marketing tips lists has genuinely talked-about videos. However, you notice that some businesses, as well as brands, have still remained hesitant to adopt video marketing into their digital marketing strategy. Recently platforms like tick-tock and Instagram have announced that they have now become a video platform. This only proves that the rise of videos has now become imminent.

Studies have shown that over 85% of consumers are keen to see more videos from the brands they love. Apart from this, a minimum of 67% of brands have announced that they are looking forward to increasing their video budget in the year 2022.

We all know that people are loving short videos for social media. But it’s not only this. Beyond such kinds of videos, brands are even taking a step towards creating longer-form original content. We are doing this while keeping in mind that the goal is to build brand affinity.

This just means that the brands are now investing more money into live streaming. This also includes explainer videos. Such kind of content is helping brands throughout to build a loyal following. Not only this but it also educates their audience about the products, services, as well as the brand itself.
- Investments towards establishing a powerful brand image
It is a well-known fact to all of us that branding is a process that has always been a crucial element when it comes to marketing as well as business in general. However, when we focus only on storytelling or building a solid brand image then we can safely say that it is exactly what will keep our customers coming back to us. In the year 2022, digital marketing strategies should focus on establishing a solid brand image. Now, what does it take to create a solid brand image? Well, it demands a two-step or hybrid marketing approach, if you ask us.

In this process, the very first step becomes the use of digital advertising. This will get your brand out there in front of everybody’s eyes. It is highly imperative to remember that digital advertising will definitely become more and more expensive in the coming time. When there is high competition it drives Google’s bidding wars into such spirals that become really expensive for small brands. In all of this chaos, it is still very important to remember that this investment will be worth it if done correctly. This also becomes a reason why working with a professional marketer is almost always the best strategy for your brand.

The second step of this process becomes to always keep exploring ways that can help you and your brand grow organically. When it comes to raising brand awareness through organic content, you can take the help of videos, content on the web that provides value, podcasts that can be scheduled weekly, newsletters, and many other forms like these.

All you have to do is make sure that you got the right resources set aside, you are managing your time, your money is going to the right places, and your focus is solely on organic traffic. This will end up boosting your brand awareness and will even support your overall digital marketing strategies.
- Shifting focus on local SEO
We are all well aware that geo-fencing is not really a new concept. However, did you know that it will definitely gain more importance when consumers become more local-oriented? We all saw that as restrictions started to lower down in the times of lockdown, customers, at the end of the day, still look for local solutions to meet all their needs.

Local SEO boosts your geofencing efforts. When you give time to optimizing maps, business listings, and something as simple as creating a Google my business account, you are practicing a great local SEO strategy.

The best part is that usually all such resources are free and they provide great value to your potential customers. This is truly a digital marketing strategy in 2022 that you should not be missing out on.

In conclusion, with these three strategies in mind, you will be set for digital marketing in 2022. There are many more strategies that digital marketing services providers can tell you about.
March 7, 2022
Is WordPress is the Best Platform for Building Websites?
WordPress is widely recognized as the most widely used content management system (CMS) on the internet. This platform is now used by 42.6 percent of websites, or approximately 85.6 million websites.

But why is WordPress so popular, and is it a suitable choice if you need a dependable website for your company?

WordPress was created with the intention of serving as a blogging platform. The primary tasks available to you when you install WordPress are adding new posts, distributing them via social media, and building static pages. For blogs like this or simple company websites, this native feature is sufficient.

Originally, WordPress was built to be a platform for blogging. In the very beginning, when you install WordPress, the basic functions available to you are adding new posts, sharing them via social media, and creating static pages. This native functionality is enough for blogs like this or simple company websites. However, if you want to build a custom and functioning web platform, you should avoid using WordPress for a business website because it is not scalable or functional enough to grow with your company and give all of the current automation and management features it requires.

If you’re still not convinced, read our blog and we will share a few solid reasons why WordPress is our top-most CMS choice, so you can make an informed decision for your business. Let’s check them out!
- Free and Open-Source
One of the most appealing aspects of WordPress is that the basic platform is completely free. This means you can try it out without having to pay for it, and you’ll have one less cost to worry about in the long run. There are numerous free and low-cost options available if you wish to make use of the additional capabilities provided by themes, plugins, and other tools.

Because WordPress is an open-source project, it is free. Using an open-source CMS with a long history, such as WordPress, has its own set of advantages. The platform is regularly updated, simple to configure, and thoroughly tested, and it has a large community that provides unequaled assistance. When you choose WordPress website design services means you’re choosing a flexible and time-tested solution that won’t break your account.
- Infinite Number of Plugins
As we have already mentioned WordPress is open source, anyone with coding skills can create tools, themes, plugins, and features for it. So WordPress now has one of the largest plugin libraries of any website builder in the world and it is continuously growing day by day! This huge library of plugins is what gives this CMS its flexibility. Need a product management tool? A payment tool? An SEO tool? More? There’s a plugin for almost every requirement or feature you want to add to your site- how amazing is that?
- High Rankings in Search Engines
If you decide to create a website, you probably want as many people as possible to view it. Effective Search Engine Optimization, or SEO for short, is one of the greatest methods to do this (apart from simply providing awesome content). Simply said, this means ‘tweaking’ your website so that search engines such as Google can quickly identify and display it in relevant search results.

WordPress core is well-optimized for search engines right out of the box, just like it is for security. For example, proper SEO requires both website speed and responsiveness for mobile devices, and WordPress covers both areas. An SEO plugin can provide you with even more possibilities. Our website design company India would like to recommend Yoast SEO, based on its ease of use and number of features. For further advice, a quick search on the Internet will net you tons of guides for improving WordPress SEO.
- No Coding Required
The designing of the WordPress themes enables users to work with on its interface without using any codes. All you have to do is, install a plugin then the functionality will be available for you to build the pages.

You will also get an option to buy website themes from the market that are specific for websites catering to a certain industry. There are also some beautiful themes in the market that can be used and are easy to scale.

After purchasing the themes you have to upload and install it on the website created using the WordPress platform. This will activate the modules and page builder from there you can start designing the website without any code.
- High Security
At the first glance, the reality that WordPress is an open-source content management system might appear to make it much more vulnerable to hackers since they have access to the codes. However, it’s actually a myth. The truth is, whether you are running a personal blog or a large product website, your site will be secured. WordPress is designed with security in mind, so it will help protect your data and content straight out of the box. In addition, security updates are released regularly to solve the latest issues and concerns.

If that isn’t enough, you have a free choice to download some of the best security plugins to make your site even safer from hackers.
- Unparalleled Support
Even with the help of an intuitive CMS like WordPress, website creation is still a big job. This is particularly true if you’ve never done it before. As we mentioned earlier, WordPress has a large community of users at all skill levels, and finding help in the for,m of tutorials, guides, advice or even direct assistance is rarely difficult. The official WordPress has its own information database and support forums. You can learn from the WordPress tutorials and courses that are available in both; free and premium.

Is WordPress Really the Best then?

For any startup or small business, WordPress is a great website builder if you want a robust web presence without sinking too much time and resources into the designing and development process. Choose the right web hosting platform, register a domain name, install WordPress and you have a website. Select themes from numerous options and install plugins that are useful for your business and you can start publishing and promoting your brand. In the current time, it is the best when you can truly take advantage of all its power.

But if you are considering building a website that looks professional and responsive do consider availing services of a custom WordPress development company– INFOCRATS. With us, get a skilled WordPress designer, website developers, state-of-the-art infrastructure, and latest technologies development services.
February 28, 2022
Top 8 Industries Growing ROI With Digital Marketing

Companies must be willing to adopt new trends and smart business solutions to overcome the market’s natural evolution and stay ahead of the competition. Digital marketing has become a critical component of this transformation, one on which all businesses have come to rely. There are industries that are more reliant on the work of professional digital marketing organizations than others, as with all worldwide solutions. In this post, we examine the top industries that will profit from digital marketing in 2022, as well as why they will.

Digital marketing is one of the fastest-growing industries in India. With a 99% internet penetration rate in the country, let’s take a look at the top 10 industries making the most of the digital marketing wave.

Retail

Brand presence is the topmost benefit the retail industry derives by using digital marketing services. According to Statista, 2.05 billion people worldwide are online buyers. According to another study, 63 percent of customers start their shopping adventure online, regardless of where they buy the merchandise.

As consumers become more knowledgeable, it is becoming increasingly important for a retail company to have an online presence. In reality, retail is one of the top industries that implement digital marketing strategies to innovate and prepare for the future.

Marketing

It is expected and logical for marketing companies to benefit most from the introduction of the latest digital marketing solutions. After all, digital marketing constitutes every online interaction between the consumer and the company, no matter how large or big. With the marketing niche, their revenue is directly dependent on their implementation of digital marketing strategies that include SEO, PPC advertising, Social media marketing, Email campaigns, GMB advertising, or any other digital channels. If marketers utilize one of these channels, they will be able to earn profit from it by helping other businesses and individuals boost their online presence.

Real Estate

Real estate brokers and agents get to list and showcase multiple home and office properties, reach out to a large group of buyers and benefit from the services of an SEO company in India.

Consumers can easily explore properties with immersive experiences like virtual tours and live videos.

Partnering with a trusted and professional digital marketing company can help real estate companies reduce customer acquisition costs and achieve a good return on investment (ROI).

Healthcare

The entire COVID-19 pandemic has demonstrated just how important it is for people to have online access to doctors, practitioners, and healthcare advisors in case of emergencies in the crisis. That is where the availability of online resources in terms of blogs, forums, videos, etc can all come in handy. With the help of digital marketing services healthcare professionals can offer insightful articles and tips that can help people solve their emergencies, medical professionals can earn the trust of patients, expand their patient base, and enhance their online impact.

Education

Schools and universities can use the internet to promote their educational programs to students all around the world. The contact between students and teachers has grown more real-time as a result of social media.

Individual creators can also sell their courses to a wide range of people. There are a variety of websites and apps that allow people to learn life skills from the convenience of their own homes.

When it comes to the impact of digital marketing on ROI, education is one of the leading sectors benefiting from the internet.

Food

With the increasing influence of that urban lifestyle, people are busy with their work and they find less time to cook their own meals. This creates a large demand for the food industry. Whether we are discussing food trucks, fast food restaurants, or actual cafes there are a plethora of options available today. And in such a highly competitive market, a food seller needs to take every advantage, and consulting with a digital marketing service provider can be the right choice to start.

Focusing on video campaigns, the food industry is very reliant on social media advertising and paid to advertise. The campaigns target the emotional connection that foodies have with various types of cuisine. And the results that can come from implementing the right internet marketing solutions can be highly profitable for restaurant owners.

Fashion

The fashion industry has been at the forefront of digital marketing. The challenge now lies in differentiating several brands in the marketplace. As of 2020, Indian shoppers spent around 54 billion in a year by making purchases online. In a study conducted by PayPal, clothing accounted for 64% in India.

Fashion is undoubtedly one business where digital marketing has had a greater impact on ROI. It will be fascinating to observe how the sector progresses and uses AI-powered technologies, virtual reality, and augmented reality to their benefit.

Law

The law companies are adopting digital marketing services to increase their returns. According to recent surveys, nearly 34% of all law firms and attorneys in the USA have implemented an organized content marketing and local SEO plan. In addition, many law firms are using blogs to drive traffic to their businesses so that their business will improve as well.

Law companies with strong content marketing strategies and social media presence are highly earning benefits from digital marketing. With a targeted audience reach, paid ad campaigns, SEO, lawyers can boost ROI on their online marketing campaigns.

Ending Up!

There are several more industries that are expanding their business through digital marketing strategies. Keeping some of the important factors in mind and making them work right for your industry will help you get a positive return on your marketing investment. Make sure, you do not let the chips fall where they may. Analyze your business profit margins from digital marketing because the ROI of your company or brand depends on how you create and implement your online marketing strategy.

February 16, 2022
Social Media Trends in 2022

Over the last two years, we have seen a tremendous shift in the way brands promote their products or services on social media channels. Most people have a good time of their daily schedule on social media and it has become an integral part of our lives. Some are addicted to it so much that the first thing they do after waking up is to check their Facebook, Instagram’s timeline.

Giving the importance of social media in consumers’ lives, brands and companies are leveraging the power of social media to connect with their target audience.

However, to learn more about what brands can expect in 2022 and beyond, let’s dive into our blog and know a few research-backed trends of social media.

Social Commerce will Continue to Expand

Brands have long sold their items using social media sites such as Instagram, Pinterest, and Facebook. However, by 2022, the option to purchase things directly through social media will be the standard. Gone are the days when it was only utilized by cutting-edge brands. According to eMarketer, the social commerce business is expected to be worth $80 billion by 2025.

Social media marketing platforms are constantly developing to become retail platforms, from shoppable posts to Instagram Storefronts. In 2022, brands and marketers will continue to use these and integrate social commerce into their sales strategy.

The Hiring of Dedicated Social Media Experts

Social media is an undoubtedly effective business approach.

Also, social media isn’t just for raising brand recognition. It’s also a powerful revenue-generating tool. According to 79 percent of people, user-generated content on social media has a major impact on their shopping decisions.

As a result, in 2022, more organizations will recruit dedicated social media employees rather than assigning social media to a busy marketing team as a side project.

The Creator Economy Will Boom

We estimate that the creative economy is now valued moreover $100 billion, and it’s only getting started.

Many platforms, including TikTok, Instagram, Pinterest, and even LinkedIn, have begun to actively invest in creative marketplaces and tools.

These tools aid creators in connecting with their audiences and collaborating with brands. Thousands of creators have achieved massive development in just a year or two because they simply found and kept to their niche.

Short Videos Will Continue to Dominate

Video is still one of the most captivating types of content. According to a Cisco study, video content will account for 82 percent of all web content by 2022. This demonstrates how critical it is to begin employing video content in order to remain relevant in the social media domain. If you’re not already using videos in your content strategy, now is the time to start. Videos will soon dominate social media, and anyone who fails to recognize this will have a difficult time surviving.

The Rise of Live Streaming for Customer Engagement

When we talk about the evolution of content on the Internet it was just started with text , then graphics, then video, and now live streaming on social media. People want raw, unedited information that is authentic, especially in this time and everyone posing for the ideal selfie! That’s what gets seen and gains traction in the algorithm. Live streaming is actually preferred by social media networks over static photos and video. Many brands have already had significant success with live streaming. You can host live events, show off new trends and collections, or simply respond to audience inquiries.

Augmented Reality Will Become a Necessity

The usage of technologies such as augmented reality (AR) and virtual reality (VR) will increase on social media. Users will seek better and more engaging experiences as these platforms evolve, and these technologies can make it happen.

While VR adoption in social media marketing is still in its early stage, AR technology is far more advanced. Augmented reality filters are currently available on a number of popular social media platforms, including Snapchat and Instagram. These were created to improve the visual material provided on social media and have become extremely popular.

Wrapping Up!

The above given social media trends that arose during the COVID-19 pandemic won’t go away once restrictions lift. They will work as an effective strategy for brands and continue to rely on in the new normal.

As your social media advertising company our marketers leverage social media data to dissect your consumer’s demographics identify their preferences and pain points and plan a social media advertising strategy that boosts your goal completions with targeted campaigns.

February 7, 2022
How Business Owners Can Utilise Local SEO in 2022
As we all are aware, local search is a very powerful tool for all small businesses everywhere. Did you know that around 46% of all Google searches look for local information? What this means is that if your business does not make it to the top of the local search, then it is definite that you are missing out on potential customers who were really ready to shop in your area. To put it in the simplest of words, local SEO is imperative for the boom of any business.

This is especially true for smaller businesses that operate on a regional rather than a national level. This is because national SEO focuses more on ranking in searches across countries, and on the other hand local SEO makes it a priority to appear on SERPs based on specific locations. Basically, a strategy like this makes use of marketing the brand products as well as services to local customers and leads.

When you optimize your local SEO, it gets you more traffic on your website, more leads, eventually turning out more conversions as the strategy becomes more relevant to your local customers. This way you compete much more effectively and efficiently against your larger national brand competitors. This gives you a competitive advantage while you focus on specific local SEO strategies.

Finally, after knowing the importance of this strategy, you must be wondering how to adapt it for your business to take these advantages. In this blog, we have put together a simple guide that would be covering many local SEO tips and tools that you can easily use to your advantage.

However, before that let’s take a little deep into what is local SEO!

Local SEO- SEO stands for search engine optimization. It is a process that improves engine visibility for local businesses. If you choose digital marketing services in India, you can also opt for local SEO services to create your business presence locally. This means that when your customers in nearby areas search for something they will be directed to your business, given that your local SEO strategy is in place.

In order to get the information for a local search, all the search engines out there, depending on signals, including local content, links, citations, and social profile pages so that they can get the most relevant local results and provide the same to the user.

It’s time for your business to use this for positioning your products and services to the local prospects and customers who are looking for them right now.

Have a look at some of the ways to make your local SEO successful:
- Go for Google my business!
Google is the most comfortable sharing the content that it can truly support and verify. This is why Google my business has become the tool to help your business meet Google’s needs. By creating a Google my business account you can optimize your Google listing. This has recently become the most effective way to rank higher and higher on Google maps and even gain a great amount of visibility in the Google search for local results. All you need to do is provide all the information that is required to create this account and once it is added to your business profile, the Google search knowledge panel, and Google maps, along with the Google search local result will start making it appear.
1. Engagement on social media and posts on Google my business!
Recently Google has started considering the content that you shared on social media very important. Therefore it is time to now share your Google my business page on social media to align your social and search together. Along with this, you will have to make sure that you are announcing products events with the help of posts on social media. While doing this you should also encourage your customers to review your business. Including more and more information like your logo, acceptable payment methods will make your business look more reliable and solid.
1. Consistency in information
When you give your information to your business page, you need to make sure that all details like your name, phone number, address, are consistent all over online. You have to make sure that it is easy for people and search engines to find your business online. It’s a great idea to include such crucial information as crawlable HTML text on your website. Always remember to not put such information in an image on your website. This is because images cannot be controlled by search engines like HTML text can be. The footer or the header of the website is a great location to put these details.

Along with these three easy tips to follow, there are many more to support your local SEO strategy. Always remember that SEO keeps changing quite rapidly. You should always lookout for new features that Google introduces on its SERPs for local searches. This is exactly why it becomes imperative for you to stay on top of your SEO game. By implementing such actionable items you can easily ensure that your business is not only taking advantage of lucrative local searches but also building a foundation for when new SEO features are introduced.

At any point, if you feel like you do not have the time to do all of this on your own, you can always look for a Local SEO Expert. There are many SEO Experts in India, that can majorly help you build as well as apply a great SEO strategy for your business.

As an SEO Company in Indore, INFOCRATS has been helping many small businesses find the right local SEO strategy to boom their sales. We come up with the most appropriate strategy by studying your business rigorously and your demands keenly. With a team of local SEO experts, we are skilled enough to take your business to the next level and break all the benchmarks previously set by your company.
January 24, 2022
Use of Video Testimonials on Website’s Landing Page
Testimonials in the visual form are an excellent way for your potential customers to see and hear what your current prospects have to say about your company. According to a study conducted by Invisia, 90% of online shoppers believe that video representations help them make buying decisions.

Video testimonials from the clients capture emotion and authenticity better than any other form of media. About 59% of big companies would prefer video content rather than reading content.

Based on these stats, it is clear businesses need to include video testimonials. Even, if your landing pages do not bring conversions to your business, you can consider video testimonials as a missing piece of your conversion puzzle.

Are you are scratching your head, wondering how to get video testimonials from customers? Follow some of our tips to encourage your customers in the process of recording a review.

Choose the right customer- The first step is choosing the customer to record a video testimonial. He/she must be someone who has used your services or bought your product and has experienced great results.

Give them a call- Obviously, you would have customer contact details in your CRM, call them first before sending a formal permission letter. Be clear on what the customer should expect.

Give them perks- Offer them some benefits like discounts, free trials, and gift vouchers as compensation for their time.

Send a permission letter- Create a formal permission letter or email and mention every detail such as the time and location of the video shoot. Provide them some questions to answer in video testimonials or generate an outline of the video to allow your right customers to prepare.

Don’t Push- If you think your customer seems reluctant in recording a video, don’t push. Make sure they are happy with your products or services and happy to help.

Apart from this, you can ask your customers to record a review video at the place of their home and later you can upload it when you are about to make a great landing page using video testimonials. Digital Marketing Companies in India can help you in a professional way from gathering data in the initial stage to the publication of your landing pages ensuring you get maximum returns and conversions.

Pros of Including Video Testimonials on Landing Page

In the USA, most online marketers suggest using video testimonials in the digital marketing strategy and 57% of small and big brands utilize this strategy to get the most out of it.

Strengthens Brand Credibility

Testimonials are prominent on the greatest landing pages since they increase your company’s trustworthiness. After all, only a happy consumer would sing a products’ or services’ praises. You establish that your firm is worth the investment by demonstrating the effectiveness of your offerings and the resultant happiness of your consumers.

Keep in mind that people connect with other individuals. A client testimonial video is a type of word-of-mouth marketing, which is one of the most powerful marketing tactics in the world. A person who speaks about their own experience with a product establishes trust and establishes an emotional connection and might be your prospects become customers.

Fantastic for SEO

What are the benefits of using video testimonials?

To stay relevant in today’s landscape, your company must be among the top search engine results. Your organization can achieve this through search engine optimization (SEO) and reputation management.

According to Forrester Research research, video content is 50 times more likely to rank on Google’s organic page rankings. So, by incorporating video testimonials on your landing page, you’re providing search engines exactly what they want. Your website will be at the top of the search rankings before you know it.

Boosts Conversions

Showcasing video testimonials is the best way to get a result-oriented landing page for your company. According to data by Vocal Video, enterprises have seen a 50% of hike in conversion rates when they used testimonial videos in their marketing campaigns.

Of course, you have to invest time and resources to produce videos created with landing page conversion optimization in mind.

Plus, there is the question of how to create a landing page for your business.

You can partner with a professional custom website design company that delivers best-in-class website design and paid marketing services.

How to Optimize Testimonial Videos?

Producing the best video testimonials is just the first step. The next step is to use them properly on the website and make them work for you. This is done using the client video testimonials best practices.
1. Showcase positive reviews of your service or product.
2. Keep it short because a customer’s attention does not last more than 70-90 seconds.
3. Position your client testimonials video at the top of the landing page and center-aligned. This placement of the footage has a 32% higher conversion rate.
4. Be authentic, make sure your customers are genuine.
5. Hire a pro; in order to execute all of these landing page best practices effectively, hire a digital marketing company because they have expertise in creating landing pages for several marketing campaigns.
CONCLUSION

Have you got your answer on the importance of video testimonials on the landing page? It’s a surefire strategy to boost CTR and positively impact your company’s bottom line.

In 2022, video testimonials have been considered as versatile marketing tools to build trust among customers and get the phone ringing.

Infocrats is a full-service digital marketing company offering landing page optimization services. Talk with a marketing specialist at seo@infocratsweb.com or fill the contact form to receive a call from your pros.
January 10, 2022
A Beginner’s Guide to PPC Advertising
Have you been considering ramping your online marketing game? Have you heard about paid advertising, but felt you didn’t have much knowledge about the process to plan and execute an effective PPC marketing strategy. We can help! In today’s blog, we have put together a beginner’s guide to help you plan an effective and profitable pay-per-click marketing campaign for your product/service-based business. This step-by-step guide is useful even if you have no prior experience.

What is PPC Marketing?

PPC marketing is a type of digital marketing that involves advertisers paying a fee each time to Google when their ads are clicked. Simply, you need to pay for advertising if your ad is actually clicked on by the visitors. It’s essentially a method of buying paid traffic to your site.

One of the most popular forms of Pay-per-click advertising is search engine marketing, which allows businesses to pay for ad placement in major search engine sponsored links. This strategy works well when someone searches for a keyword related to your business offering. For example, if you run a jewelry store online and if you bid on the keyword ”Fashionable Jewellery” your ad might show up at the top of the Google results page.

Benefits of PPC Advertising

Paid advertising can be extremely beneficial for online companies and retailers. With the help of a PPC advertising company in India, you can bring your business to a new height. Just a few of the pay-per-click advertising benefits include:

Measurable & Trackable-

Google Ads make it easier to track how your paid campaign is doing. You can simply use the Google Analytics tool to measure your results in real-time. In addition to the number of clicks on your paid ad, you can see where your users are coming from and whether those visitors converted into leads (made a purchase, downloaded your application) as you define it. This is much better than a traditional banner ad, where tracking the results is vague at best.

Experience a Higher ROI

Most brands or enterprises don’t just purchase PPC ads to build their reputation in the market or beat out the competition. They buy paid ads because they want to engage their visitors to convert into real prospects.

At the end of 2020, up to 74% of brands reported that paid advertising was a big driver for their business, generating revenue and an important portion of their monthly sales. For many Indian brands, PPC ads are an effective way to jumpstart some conversions and they could do the same for your business.

In-Depth Targeting

You can target a specific segment of your market by choosing the keywords you want to use for your PPC campaign. This is useful in a number of ways. It might be so that your sales have been slipping among one age group or gender. Or it might be that you have an upcoming event or conference you would like to promote, but don’t want to waste your efforts on promoting it to a larger group of audience who live too far away are interested in attending. PPC advertising gives you the ability to target a particular audience and gives you an opportunity to reach out to a specific segment that wouldn’t necessarily be reached by your other marketing efforts.

PPC Ad Platforms

According to the experts of Digital marketing company India, Google Ads is by far the key player in PPC ad platforms. Continue to know more about the overview of Google and other PPC ad platforms.

Google Ads

According to Google, Google Ads appear on over 2 million websites and in over 6.50 lakh apps. Moreover, they share that there are roughly three million searches on Google search engines every day. You can gain exposure from a huge number of customers by running ads on Google Adwords.

Bing Ads

This is the PPC ad platform associated with Microsoft advertising formerly bing ads. Bing is a growing platform than Google and Amazon claimed that it is going to reach 145 million searchers that are not available via Google. Those are the people who use an Amazon tablet or any other Amazon device to access the Internet. In addition, Microsoft advertising also works with the Yahoo search engine for ad placement.

Facebook Ads

Have you seen ads in your news feed as well as the ads on the side of the Facebook pages? While Facebook itself has more than two billion users, the information it captures on its registered users allows it to target ads to match your desired audience. If you run Facebook ads they may appear on Instagram and Messenger.

How to Run a PPC Campaign

You might have understood what PPC marketing is. But now you want to get the best results from your paid marketing campaign. To do this, you need to consider some of the effective practices for optimizing your PPC campaigns.
- Choose your goals for getting the most from your campaign.
- Set a budget that you want to spend on your campaign per month.
- Choose your channels wisely to bring campaign success.
- Target the right audience for your product or service.
- Choose the right keywords by spending a little time on the keyword research tools.
- Add negative keywords to keep your ad away from those people interested in your overall topic, but not likely in your products.
- Build a strong ad structure.
- Write killer ad copies that will entice a reader to visit your website.
- Test at least two ad copies to see which one performs the best.
- Build Steller landing pages if you want to grab potential customers quickly.
- Test landing pages for the same product or service.
- Measure and keep an eye on your metrics and make small changes when a paid campaign is lagging or you may have to stop low-performing pages and replace them with a new marketing campaign.
If you have successfully set up your ad campaign. Google and other ad platforms give you ample information to help you track how well your ads are performing towards your goal.

Clicks, Cost per click (CPC). Clickthrough rate (CTR), Impressions, Ad spend, Return on ad spend, Conversion rate, Cost per conversion, and Quality score are a few of the metrics you’ll want to keep an eye on.

Our paid advertisers have helped over 100+ companies turn wasteful spend into profits. We help businesses just like yours increase their pay-per-click profitability. You can request a free consultation from your Google Ads expert by filling out the contact form.
December 20, 2021