Blog

What are Some Big Trends of SEO in 2022?

The world of SEO as we all know keeps changing constantly. The year 2022 is already becoming an exciting year for this industry. The previous year witnessed a large amount of Google algorithm updates that included the Core Web Titles update as well as the Page Experience Update and all we can say is that there will be more coming up this year. As far as the search engine optimization trends of this year are concerned, they would be focusing on mobile-friendliness, accessibility, overall amazing experience on Google search as well as machine learning.

As an SEO company in India, we also provide SEO services to its clients, and we always have to be updated. This is why we thought to share all the trends that are going to get big in the year 2022 when it comes to SEO.

Have a look at the following SEO trends of the year 2022 that are going to become really big:

1. The imperativeness of backlinks: the fever of the pandemic changed the way we consumed information from all over the internet. In order to win the trust of searchers, Google has decided to place more and more value on backlink equity for rankings of SEO. If you don’t already know what link equity means, it refers to the value that a website provides by linking to your site. This gets affected by domain authority, some current Google rankings as well as other metrics. This means that building valuable backlinks becomes a very good strategy for SEO for anybody. One of the best ways for Google to understand that your site is a trustworthy one and that Google can send searchers to your website is by building backlinks. Backlinks have proved to be one of the strongest factors when it comes to ranking for SEO. However, the importance of backlinks has been debated for quite a few years now, in the year 2022, this is an SEO strategy that should definitely go for.

2. Video optimization and YouTube are the way to go: last year we have witnessed about 50% growth in the number of channels that are earning $10,000+ each year. We have seen that more and more Google search engine results page known as SERP is being taken by videos. We all have also noticed that companies like YouTube, Instagram, and TikTok are motivating video content in order to improve their customer engagement as well as attract new customers. This means that in the year 2022 you should definitely give some weightage to using video content as a part of your SEO strategy. Not only this but using keywords within the title as well as URL and the description of your video are a couple of new ways that add rich information to your YouTube videos while increasing their value. Other tricks that could increase the value of your video content include clip markup, seek markup as well as closed captioning.

3. EAT becomes fundamental: although you may not find this trend to be a new one, EAT has become absolutely fundamental to almost all parts of search engine optimization. If you want to give a good user experience along with creating great content while you build up your backlinks as well as end up on the SERP, then your content must have EAT. If you’re still wondering what EAT stands for, it means expertise, authority as well as trust. If you are an expert on the subject and you share the content of the same subject then Google can easily trust you more and send searchers your way. Of course, the more Google trusts you the more backlinks you will get and your rankings will go higher giving you more authority, eventually. According to the Quality Rater Guidelines, there has been a significant increase in the focus on EAT acting as a ranking factor for Google Source. The same will stand in the year 2022.

4. Site usability metrics gaining more importance: we have observed that Google will be prioritizing site performance which creates the best user experience, according to their 2021 page experience update. Google has proved that they will not hesitate in penalizing websites that are not meeting certain speeds as well as UI/UX metrics (core web vitals). This also includes penalizing the websites that come with poor accessibility for the users. Almost all of this will have to do on-page search engine optimization that involves UI as well as UX. Even if you have the best quality content out there, your users will not be able to experience it because of the poor web experience that you are providing to them. There are some site capabilities that you should be prioritizing in the year 2022. These can be a great SEO strategy for you. They include increasing the loading speed of your website, accessibility as well as mobile readiness of your website.

The year 2022 will see many more SEO trends coming up. The most important thing is to stay updated and use as many in your SEO strategy as you can. This would ensure that your website ranks high. You can also consider taking the help of professionals like us who deal with local SEO as well as digital marketing like PPC, Content Marketing along with making a great SEO strategy for business, according to the trends of the year.

There are many more new things that were left for you to explore in the world of SEO. However, you should realize that there will always be things that you are missing out on if you do not constantly stay updated by reading about SEO trends and by practicing the same. The best way you can do this is by sharing such blogs with other people as well as reading them yourself.

June 22, 2022
4 Ultimate Ways of Securing Your Website!

If you own a website then you know that one of the most terrifying things that can happen to you is getting all your work altered or entirely watched out by a hacker.

As a web development company in India, we have seen many breaches and hacks. At this point in time, you might be thinking why would someone come and attack your tiny website. However, it is only a myth that hackers just target big businesses. A report has even found that small businesses have become the victim of a total of 43% of data breaches out there.

The point to be noted here is that whatever amount of hard work you have put into your website, you would want it to be secured. This means that it is highly imperative for everyone to take the required steps in order to protect their website.

As a recognized provider of custom website design services in India, it’s our job to help you with that. This is why we have created an easy four-step list for you to secure your website from hackers.

These steps include a little bit of technicality but many of them are such that you can do them on your own without getting your developer involved.

1. Installing security plug-ins: if you have built your website using a content management system that is CMS then you can enhance your website with security plug-ins. This will ensure that the plug-ins actively prevent any hacking attempts that I made toward your website. All of the main CMS options come along with security plug-ins and the best part is that many of them are free to use.

For WordPress these can include Sucuri, Wordfence, Bulletproof Security and etc. For Magento or they can include Amasty and Watchlog Pro etc. The security extensions for Joomla can include JHacker Watch, Antivirus Website Protection, jomDefender, RSFirewall and etc.

2. Using HTTPS: as a consumer, you probably already know that when you are providing any kind of sensitive information to a website you should look for the green lock image and HTTPS in your browser bar. HTTPS indicates that it is safe to give out any kind of financial information on that particular webpage.

Apart from this, an SSL certificate is crucial as it secures any kind of transfer of data like credit cards, personal data, contact information and etc between the website and the server. Not only has this certificate always been important for any kind of e-commerce website but now it has become more than crucial to have it since Google released a chrome update in 2018. In this update, Google alerts the website visitors if the website lacks an SSL certificate to be installed. So, if you don’t have one your website visitors will move away to another website feeling insecure about using this one.

3. Keeping your website platform as well as software up-to-date: when you use a CMS along with all its useful plug-ins as well as extensions it is a fact that it offers you many benefits but it is also true that it brings a lot of risk in. The primary cause of any kind of website infection is the vulnerabilities in its CMS’ extensible components.

As many of such tools have been created as open-source software programs their code becomes easily accessible to great developers as well as malicious hackers. This means that hackers can pore all over this code and look for any kind of security vulnerabilities that will permit them to take control of your business website and exploit any platform or prescription weakness that they find. The only way to protect your website from such hacking is to make sure that the website, as well as the software, is up-to-date including all the CMS plug-ins, apps, scripts that you have installed, etc. Even as we provide website development we need to make sure of the same.

Also read: Top Programming Languages in 2022 for Web Development

4. Ensuring that the passwords are secure: although this point seems like a simple one, it is a crucial one too. When setting a password we are always tempted into keeping it easy for us to remember. This is also why studies show that 123456 is still one of the most common passwords. This is where you have got to pull yourself up and make that effort of figuring out a truly secure password for your business website.

This means that it should be long, include a mix of special characters, numbers, as well as letters, and it, should not be easy to guess. One of the best tips is never to use something related to your personal information like your birthday or your kid’s name. Because that would mean offering the password on a silver platter to a basic hacker. When you think of secure passwords you need to make sure that it’s not only your password that is secure but everyone else’s passwords who have access to your business website. So make sure that you Institute requirements for all website users which forces them to use a great number of characters and types of characters in their passwords. Holding them to a higher standard of password will eventually pay off.

Although this list was small and simple there are other steps that you can take with the help of your developer to ensure the security of your website. However, if you have not even begun securing your website then these simple steps will ensure to do so. If I told you to think that the steps are also something you cannot do on your own then make sure your developer gets involved and helps you out with the same.

Above all, remember, that even if you make a great website for your business, it will not bring you success, if it is hacked on its way! Therefore, as you make the dream business website, keep ensuring that its security is still intact!

Our goal at InfoCrats is to build the perfect website for your business that reflects your brand value, vision, and culture. To request a quote, fill out our contact form here!

June 16, 2022
6 Tips To Get Your App Featured In The Apple App Store
iOS developers have many reasons to want their app to be featured by Apple, but the most important reason is that it allows them to reach a huge number of potential users in one fell swoop. When your app is featured, it means that Apple’s editorial team has decided that it is worthy of being promoted and featured in the App Store. The more people see your app, the more downloads you get.

The second reason why iOS developers should seek out this promotion is that any time you are featured by Apple, you receive a huge amount of free advertising—and if you’re lucky enough to have multiple apps featured at once, then the exposure can be even greater than just one single app.

Apple features a lot of apps on its App Store, but getting yours featured is no easy feat.

In this article, we’ll cover six tips for how you can increase the chances of getting your app featured on the Apple Store:
1. Design a sleek user interface and a smooth user experience
If you want to get your app featured by Apple, it’s essential that you hire a mobile app development company in India that can design your app with the users in mind. The first thing that users see when they open an app is its interface and user experience. If you want to make sure people will keep using your app and spread the word about it, you need to make sure that from the moment they open it, everything is intuitive and easy to use.
1. Use native Apple APIs to build your app
Apple has created a number of APIs for developers to use when developing native apps for iOS. These APIs allow developers to tap into the functions of iPhone and iPad hardware without having to write any code themselves. By using these APIs, developers can create more stable apps that run faster than they would if they were written entirely in Objective-C or Swift.
1. Update your app regularly
One way that Apple rewards developers who are committed to their apps is by featuring them in their App Store updates section on iTunes and other platforms where they sell their apps (such as Mac App Store). To get featured, all you have to do is update your app regularly.

Updates are also used to introduce new features and respond to user complaints or requests. Regularly releasing updates demonstrates to Apple that you value consistency, customer service, and quality. It also makes them more likely to trust you’ll continue to deliver excellent service to your customers.
1. Localise your app for multiple regions
If you’re looking for a way to get featured in the App Store, localizing your app is one way to do it.

The App Store has a number of different categories and top lists that showcase apps from specific countries or regions. If your app has already been featured on the App Store but only in one region, you can use localizing tools like Google Translate to add these features in other languages so that more people can find and download your app.

Localizing an app doesn’t just mean translating text; it also involves adapting the design of the interface so that it works well with different languages and cultures.

Know about The Trends of Mobile App Development in 2022

5. Market your app on and off the App Store

Another step to getting your app featured by Apple is to market it on the App Store (and get it in front of as many potential users as possible). There are a number of ways to do this:

– Put up an image of your app in the “screenshots” section of your product page. This will make it appear on the screen when someone is browsing through apps and might be more likely to catch their eye than just a text description of what your app does.

– Write a detailed description of what your app does and how it works, including any special features or interesting aspects that make it stand out from other apps like yours.
1. Do your best to maintain high ratings
You may not be able to control all of the factors that go into getting your app featured by Apple, but you can do your best to maintain high ratings.

First, it’s important to ensure that your app has a good rating from users. If there are too many negative ratings, then Apple will be less likely to feature your app because they want to promote apps that are easy for users to use and that have been well-received by their audience.

To improve the ratings on your app, make sure that it’s easy for users to navigate through the app and find what they need quickly. Also, make sure that any bugs or glitches are fixed as soon as possible so that users don’t have trouble using them.

Conclusion

As an iOS developer, you know how hard it can be to launch a new app.

Fortunately for iOS developers and app creators, trying to get a feature is not an all-or-nothing process. Most apps don’t get featured immediately on the day of launch. Apple tends to sit back and see how your app fares by itself for a few weeks before jumping in and featuring it. Just make sure you keep adding value, keep addressing users’ issues and implement the tips above. If your app is worthy of a feature, Apple will find it.

Even if your app doesn’t get featured, create a better product and generate a significant amount of exposure for your app just by correctly implementing these tips. To take any help from our experienced mobile app developers fill out our contact form here!
June 8, 2022
How can you use Social Media for the success of your business?

As a social marketing company in India, we have experienced the many requirements of a diverse set of clients that have come across. We have helped many small businesses achieve their development requirements. However, what comes next is the promotion of the fact that they have this amazing software to provide their services to you. This is where social media marketing comes in.

We have seen many small, as well as big businesses, struggle with how to get into social media marketing in a way that proves to be successful for their business.

A survey shows that currently there are 4.2 billion active social media users which are almost double as many as there were five years ago today. (Source)

The said users spend an average of two hours and 30 minutes on social media platforms every single day. This fact makes businesses excited and lets them see this as an opportunity to present their business to such users. Businesses use social media marketing to build awareness for their brand, for the development of customer relationships, and even make direct sales within social platforms.

However, if not done in the right way social media marketing can be a big waste of your time and effort. On the other hand, just following some basic tips, can be a big turning point for the success of your business.

Read on: 7 Social Media Tactics to Drive Traffic to Your Website

So, if you have now become curious as to what steps can help you to enter the world of social media marketing in the best way possible then keep reading.

Apart from being an digital marketing company in India, we have also helped many businesses like yours to use social media marketing, in order to build their business success. Following is the list of 8 tips that you need to get started:

#Keep a plan in your hand: since we all use social media every day, we are all very comfortable with the tools. Since it does not cost a penny to create a Facebook page for your business or post about your business on Instagram or even make a presence for your business on Twitter we take the steps very quickly and effortlessly. This is exactly where you will make the mistake of heading into these steps without having a proper strategy in place. Therefore, take out the time to create a proper social media plan that ensures that all your social efforts are supporting specific business goals or multiple of those.

#Conduct research on your competition: figure out how your competitors are using social media marketing to build their brand awareness. The goal here is not to copy them but learn from their ways and figure out what was successful and what wasn’t. This becomes an amazing way to reduce your learning curve. A comparative analysis like this helps you learn from their mistakes and make sure to not repeat the same.

Conducting a social media audit: if you are already a user of social media, make sure that you take a step back and give time for the evaluation of your existing efforts. There are many easy-to-use social media audit templates that can help you in executing this part of the process.

#Creating a calendar for social media: a calendar for social media is something that helps you in posting the right content on the right social channel at the perfect time. This social media calendar should include a plan for your content mix. You can try executing the 80-20 rule. This requires you to use 80% of your content into educating, entertaining, or informing your audience. As for the other 20%, it can go into promoting your brand or even selling your products and services.

#Select the best social media platforms for your business: a very common mistake is when businesses assume the social media platform that is used by their audience the most. Let the data show facts like what age group is filled with users on Facebook or Twitter etc. Some facts that may help are- a) The Adults with age over 65 years are Facebook’s fastest-growing segment.b) TikTok witnessed about 56 million new app downloads in the month of December 2020. c) An average user on the internet owns about 8.4 social media accounts. A rigorous demographic analysis can tell you much more about your audience than your instincts would.

#Building relationships: as you use social media marketing for the success of your business you will enjoy one great benefit. This advantage includes and allows you to talk directly to your customers as well as followers. This means it presents an opportunity for you to build a relationship with them over time rather than asking them to purchase your product or service. Of course, when the time comes this relationship often leads to sales.

#Connecting with influencers and entrepreneurs of your niche: no matter what the size of your business is, when it comes to nano influencers as well as micro-influencers with less than a thousand followers, they can prove to be really helpful. The best part is that they will be well within the range of your budget. So, even if you are running a very small business it is very easy these days to connect with influencers as well as entrepreneurs that belong to your niche and can help support your brand.

Just like these, there are many more tips that you can follow before you enter the world of social media marketing. However, one thing that you can be absolutely sure of is that you will need a great social media marketing strategy before you get into it. Make sure all your efforts are worth the results.

May 31, 2022
7 Reliable Lead Generation Strategies for eCommerce Businesses
To run your eCommerce business you need a constant flow of customers, and lead generation is a must for online marketers and owners. With the competition rising day by day, your eCommerce business requires an effective & smart strategy to stand out.

Lead generation strategies are incredibly important for marketers and businesses that want to grow. Increasing leads means increasing brand awareness and interest in your products/services, and attracting curious customers through the marketing funnel and into your sales pipeline. If done well, lead generation strategies create a stronger relationship with qualified customers who have invested in your business for a long time.

What is a lead in eCommerce?

In eCommerce lead generation, a lead is someone that shows an interest in your products or services. A leader in the eCommerce sector shows interest by taking specific actions like clicking your online ad, following your brand on social media, or joining your email newsletter.

In this blog, we will provide the 5 best lead generation strategies that would work well for your eCommerce store in 2022 and beyond.
1. Leverage Chatbot Conversations
As a busy person, you won’t always have the time to focus on lead generation- so why not get some help?

Chatbots can be a great lead generation tool for an eCommerce store. The technology is excellent for building engagement with prospects since chatbots are available 24/7. Set them up to match your brand personality so they would function as automated extensions of your marketing and sales team.
1. Encourage Your Customers To “Tell a Friend”
Word of mouth remains one of the most effective ways of lead generation. This traditional marketing method works perfectly well online and some eCommerce stores have adopted it as a primary lead generation strategy.

You can easily acquire the emails of potential customers by asking your existing buyers and website visitors to refer their friends. Reward both parties with discounts, coupons, free guides, reward points, etc and it will be a great move to nurture leads.

Myntra is a great example of this. They offer 200 Myntra cash who refer their app to a friend. The referred friend will get 100 rupees once they sign up using the referral code.
1. Pay-per-click (PPC) Advertising
Running PPC ads on platforms like Google Ads is an effective way to reach customers while you establish SEO rankings. PPC advertising is useful for competitive keywords that have clear purchase intent but are dominated by your competitors.

When you create your ad campaign, you determine where you want to display your ads based on the users’ searches. If you sell sports shoes, for example, you could display an ad in the search results for ”men’s trail sports shoes.”

Then you set bids on the keywords based on how much you’re willing to spend for each click to your eCommerce website, and you only pay that amount when your PPC ad is clicked.
1. Offer a Coupon or Discount
Convert interested visitors to buyers by offering a coupon or discount as your lead magnet. This attracts a number of valuable short-term and long-term leads. In the short term, you can quickly convert bottom-of-funnel prospects who are ready to buy your products. In the long-term, you have attracted someone interested in buying from your company.

For example, Bed Bath & Beyond is a chain of domestic merchandise retail stores and they encourage website visitors to fill out their lead capture form by offering a 20% discount to first-time email subscribers.
1. Social Media
Many of today’s consumers research the products on social media before buying. Social media is a great marketing tool, especially for B2C eCommerce companies. It is an effective channel for interacting with customers and showing your brand’s image. Social media optimization companies like INFOCRATS create engaging, traffic-driving social media posts to help you achieve that goal.

Moreover, Some platforms including Facebook and Instagram also offer effective advertising options. You can display ads designed to drive instant traffic to a specific page on your site and use their highly-specific targeting options to reach the target audience you want.
1. Run Limited Time Deal
Fear of missing out and time-limited offers still work for lead generation. When the offer is about to expire, it gets more appealing. It can be a product discount or an alert about your best-selling products running out of stock.

Ecommerce companies can create popups or nano bars with countdown timers. Go for a 2-step popup to collect users’ email addresses and then reveal a coupon code. Try to match the popup design well with your online shopping store and write a compelling copy to grab the shoppers’ attention.

Also, keep in mind that you don’t display limited-time deals or flash sales too often to the same shoppers as it decreases the credibility of your offer.
1. Send Push Notifications using Cookies
Cookies are a wonderful way to stay in touch with visitors to your website. You can send ads to your visitors using push notifications if you keep cookies on their browsers. You’ve probably seen this on a lot of websites when they ask for permission to send notifications and alerts.

When your customers agree to get push notifications, they will receive alerts, news, discount coupons, or whatever else you choose to show them. It’s a great approach to enhance leads and conversions by bringing back visitors to your website.

Make sure you send limited alerts, just like with email marketing campaigns and popups, or give visitors the opportunity to turn off push notifications.

Conclusion

There are many different strategies to generate leads for our eCommerce store. These seven ways are a great place to start, but you should always experiment with different lead generation tactics to see what works best for you. Remember, the key is to be creative and continuously engage with your visitors and shoppers. If you can do that well, then you will be on your way to generating more leads and sales on your products or services.

If you’re ready to create eCommerce lead generation strategies for your store, InfoCRATS can help. Our team of professionals works with you to choose the most effective channels for your online business, then implement a strategy tailored to your goals.

We have helped hundreds of global and domestic clients reach and convert their customers into their leads.
May 24, 2022
6 Tips for Finding the Top Digital Marketing Agency
With the huge popularity of digital marketing, you have several options over the Internet than ever before to get customers online. But there are a few problems with that- an abundance of new online marketing tactics takes time to understand, accomplish and succeed. When it comes to hiring the right digital marketing agency, it’s no mean feat. More often than not, many startups and enterprises choose to opt for digital marketing companies over in-house marketing, simply because in-house work is hard to maintain.

Thus, digital marketing services play an important role for any startup looking to get its customers, and for big companies that want to keep their old customers intact while also trying to get new ones.

In the current age, it’s imperative to find a digital marketing agency that is going to represent you and your brand in the best way possible. If you’re unsure about whom to hire for this work, we have compiled a list of tips to help you choose the right digital marketing company for your business.
- Map Out your Goals
Do you have a clear set of goals and KPIs? Or do you just want more customers? While any agency worth their salt will be able to plan out the right strategies to bang for your buck, the clearer you’re on what you expect from engaging a digital marketing team, the easier it is to decide if the one you picked will be the right fit. Have you decided on your marketing budget? Do you need SEO, web design, PPC, and Email marketing services? Make sure they provide all these services because the results are more effective when created, optimized, and managed by one digital marketing service provider.

Read: Top 8 Industries Growing ROI With Digital Marketing
- Consider the Size of the Agency
Business owners must think bigger when it comes to a digital marketing company or agency, but the opposite is often the case. A smaller company will have more time to put into account, you will receive a more personal experience with people who have the time to answer such questions. A small digital marketing agency will also provide you an opportunity for a more custom approach than a big company that reuses the same strategy for different clients. Moreover, big digital marketing companies are likely to hand off smaller accounts to junior candidates that are less experienced.
- Look at Past Clients
When selecting a digital marketing service, look into their previous clients. Reputable firms will be able to give you references and testimonials from previous clients who can speak about their experiences with the agency. They will also be able to demonstrate their abilities and successes through case studies and a portfolio. You should also look at the agency’s reviews, both on review sites like Yelp and Google, as well as on their own website. Through the testimonials of previous clients, a trustworthy digital marketing agency will be able to demonstrate its expertise and accomplishments.
- Recognize their Measurement Methods
Don’t give your money to a company that can’t provide you with clear and trackable ways (phone numbers, analytics, etc.) to see the return on every dollar you invest, exactly what’s working, and where it’s coming from. Inquire if they can develop clear KPIs for each service they provide so you can immediately evaluate whether what they’re doing is fulfilling the success margins you’ve set or not.
- Choose the Best Value, Not the Best Price
When it comes to business decisions, everyone is inclined to go with the cheapest alternative. However, when it comes to digital marketing firms, not all are made equal. As a result, rather than focusing on the lowest price, it’s critical to choose the firm that will provide you with the best value for your money. Look for a company that provides the most services and has the greatest experience in the industry. When you can create an excellent marketing strategy that incorporates a range of approaches, you will receive more bang for your buck. This form of marketing plan will be more successful in the long run and will assist you in gaining more valuable customers.
- Social Proof and a Strong Industry Reputation
If an agency has testimonials and reviews on its website, social proof can tell you a lot about them.

If they don’t, it could mean they’re inexperienced or haven’t worked with someone before. Contact them to learn more about the types of social media marketing strategies they specialize in and the types of brands they work with.

You can find the greatest digital marketing agency for your business or company now that you know what to search for.

Social proof is important since it distinguishes the marketing services provided by an agency for your online business.

Is hiring a digital marketing agency worthwhile?

Definitely! It will be beneficial to hire a firm for digital marketing services in India that can assist you in getting to where you need to go and provide long-term solutions.

Hiring a professional company is well worth the money if you want to secure long-term success. There are many marketing companies out there that will work within your budget but just provide superficial solutions that will need to be redone in a few months.

Final Words-

INFOCRATS team knows that finding the perfect digital marketing company for your local or online business can be a daunting task.

That’s why we created this guide with six tips to help you find a partner with a top-quality search engine optimization, social media management, or email marketing company like ours!

Our team of digital marketers in India can help you generate better conversions, prove measurable ROI that grows your business, and ignite interest in your brand with our full suite of digital marketing services. Write to us for any of your query at info@infocratsweb.com or call us at +919300933377.
May 16, 2022
7 Social Media Tactics to Drive Traffic to Your Website
As a marketer or business owner, you will probably look for ”more customers”. There are many ways to increase traffic to your site but social media marketing can help businesses build their brand, foster a community around your business and grow your bottom line and recognition. It can also be a key player in driving traffic to your website. Social media is also essential to increase traffic to your website, eCommerce store, landing pages, blog posts, and more.

This is not something theoretical but if used correctly by social media marketers, it can become a great source of engagement and traffic that can help you establish a successful online business or blog.

In today’s post, we are going to look at some ways social media optimization services can drive traffic to a website.
1. Optimize your Social Profiles
When people look to know more about your brand or enterprise they open your profile or bio section. It should quickly communicate your brand value proposition while establishing your mission, style, and tone.

The more distinct your social media profile bio is- without sacrificing clarity-the more like you will catch visitors’ attention and resonate with your ideal audience. For an optimized website, a streamlined social media profile with the right set of keywords and information is a must.

Don’t write your entire business story in your bio. Just add a couple of lines then connect the bio to your site with a call to action for your home or landing page. Take help from social media marketing companies like INFOCRATS to optimize your social profile.
1. Engage with Your Target Audience Consistently
Social media is the platform to connect to your target audience directly. You can interact with your followers, get feedback in real-time, and better your customer experience. Consistent engagement with your audience on social media platforms can boost traffic to your profile as well as on the website. This also enhances the opinion of audiences from the company’s perspective.

For a successful audience engagement with your brand don’t ignore your audience, keep them engaged.
1. Time your Posts Correctly
It’s impossible to nurture customers to your site if you post social content when one in your audience engages.

Research for the best time to get maximum views and reach. Look at your past data instead of following best practices in social media post timing. Find out when your target audience is more available and responsive. Apps like Sprout Social can help you create and implement effective paid and organic campaigns powered by social engagement data.

Posting frequency and the number of followers and likes you gain depends on certain factors like:
- Region/Time zone
- Target Audience
- Days in a week
- Content
- Hashtags
- Profile bios
1. Focus on Sharing Visual Content
According to statistics, visual content receives more likes and shares than text-based content. Spend time producing pictures that convey information about you, your business, and your niche items. Ensure that your graphics are too unique to get unnoticed. Later, concentrate on spreading the same to your target audience.

The major goal of developing visual content is to gain awareness on social media. Make sure you post well-planned visuals that deliver to the point information.
1. Use Social Proof
You can also use social proof to increase your site’s value. Just like any review or customer testimonial, social credibility brings the human voice into your brand experience. Whenever someone purchases or does shopping for something they want, they look for reviews, ratings, recommendations, referrals, and input from others who have used the product or service.

Add reviews, social comments, feedback, and video testimonials to your social media content and business website. Make sure to only use social proof you have permission to repurpose.
1. Run Q&A Polls and Social Media Contests
Social media contests and Q&A polls are great and interesting ways to engage your audience. Such activities on social channels help you improve the communication gap between you and your followers. Running quizzes, polls, and contests, when your audience is active, can indulge your audience in sharing, talking, liking, and following. This also makes them aware of your company, website, and products.
- Go live on Instagram, create polls in your story and use hashtags.
- Create Twitter Q&A to interact with your audiences and know their opinions.
Know the Latest Social Media Trends of 2022 here!
1. Tag Products in the Visual
If you have an eCommerce store, this social media marketing hack is probably the best one for you. You can use your product images here and tag them with product page links. In short, Instagram can act as your shopping page where people can scroll through to see your products. The best part of this hack is that users won’t have to leave Instagram if they want to buy a product if they are in the delivery range of the product. If not, the user can still see the product on their eCommerce site.

Instagram shopping can bring a great amount of traffic to your eCommerce store just by adding product details in the post and a product sticker in your Insta story.

Have a look at how Zara did this right!

Conclusion:

Patience and persistence is the key to staying alive in the social media and online marketing world.

Social media advertising strategies are great, but they take time to come into effect. These seven proven social media optimization strategies are sure to reap benefits in the long term for your business. Being customer-centric is the only key to a successful social media marketing campaign. Remember, social media is a game-changer only if you use it the best possible way.

INFOCRATS is the right digital marketing company to provide SMO solutions for your business. Our social media marketers have long-established knowledge and remain up-to-date to improve our performance with the latest trends in social media optimization. Fill out our contact form to receive a FREE quote on social media advertising services.
May 9, 2022
Why Should a Company Opt for Custom CRM?
One of the key factors behind the growth of a successful business or brand is the quality of customer support they provide to their clients or buyers during the time of purchasing or after-sales. To maintain a long-lasting relation, you have to understand their requirements and be able to give them personalized solutions.

Tracking customer behavior and requirements seems easy when you have a very small customer base, but once you start growing your business, you need a reliable solution to track and manage your customer’s data including their suggestions, comments, and needs. Custom CRM software is the only tailor-made solution to realize the full potential of your company or startup firm.

Because each business has its own set of requisites so an off-the-shelf CRM software may not exactly meet your company’s needs.

Let’s dive into this blog to learn more about this modern tool and explore various aspects of custom CRM software.

What is CRM Software?

A customer relationship management system enables businesses to plan, optimize and synchronize all interactions with customers as well as analyze data throughout the customer’s lifecycle. The goal is to offer the best customer service to the clients, better understand them and enhance internal processes. The custom CRM software ensures the smooth journey of a customer at every point of interaction and improves their overall experience with the company.

InfoCRATS offers you best-in-class custom software development services in India to devise scalable, interactive, and agile CRM system developers to cater to your unique business requirements. It also acts as a central database with detailed information of your prospects and potential customers.

For added functionality, software developers can build CRM software by integrating multiple technologies including Artificial Intelligence, Cloud computing, and Data analytics techniques.

Key Benefits of Custom CRM Application

Building a tailored-specific digital tool to manage customer data and optimize marketing is needed when an offshore CRM software does not completely fit into the business processes.

Tailored Solutions

Unlike pre-packaged CRMs like Zoho that charge you high, customized customer relationship management solutions are both flexible and tailored to the needs of your business. Businesses are free to include whatever they need based on your previous customers’ data, sales, and advertising experience. If you want to include new features or changes in design, your team will handle it with ease.

Cost-Effective

With Custom CRM software development, startups or organizations can reduce their paperwork while managing and storing customer details and requests in an online system.

Cloud-based CRMs do not require any special hardware and installation setup to work. Hence, it is a cost-effective solution with no constraints of updating the version or infrastructure control over time.

Enhanced Lead Management

CRM software automates tedious activities, salespeople may spend more time selling and less time on lead conversion. In this case, the software could help with sales allocation and shorten the sales cycle by allocating it to the appropriate representative to close the deal.

Emails excel sheets, and other static tools are commonly used in company sales operations. However, when the company grows, manually managing sales and marketing data gets more complex. The use of Custom CRM software helps sales managers in tracking their leads’ progress down the sales funnel by automating the process where possible.

Automated Workflow

The journey of your target audience may include multiple stages. With cloud integration, a bespoke CRM development could help you save money by automating marketing, sales reports, analytics, customer support, delivery notifications, and invoicing tasks. Packaged solutions do not always allow for specific types of automation.

Data-Driven Marketing

When you hire us for custom software development, we build CRM applications that may give marketers visible data to track and analyze the buying path of existing and future customers based on their previous experiences and feedback. This important information can be utilized to improve marketing campaigns and modify budget allocation as needed.

These activities are unquestionably important in determining the best techniques for maximizing ROI on a limited budget.

Better Analytics

A custom CRM delivers better analytics to match business needs, whereas a standard CRM gives common reports that are critical to a company’s success. With the help of bespoke CRM, one may identify the most critical processes and obtain thorough analytics for them. It also helps in the implementation of major changes while boosting work productivity.

Custom CRM solution can you provide you with:
- Rich functionality
- Perfect usability
- Robust performance
- Enhanced scalability
- Top security
- Broad integrations
Read: 7 Reasons Why Every Start-Up Should Hire An Expert Team To Develop Custom Software For Their Business

Custom CRM Development Services in India

You have learned all about how beneficial custom CRM software can be. The next question which arises is quite obvious- how can you get a CRM customization?

If you are wondering where you can get customized CRM applications in India, you can stop looking. You have reached the right place. InfoCRATS specializes in building custom CRM software for your business. We also provide CRM support services and our custom CRM software enables your business to leverage the CRM for enhancing business sales with better use of business resources.

Our software developers in India, develop CRM software applications that organize entire volumes of data within a company and then translate them into profitable interactions. A tailored CRM software system connects all data sources together to ultimately offer the best customer support with a focus on analytical insights when closing deals and estimating revenue growth.

It’s time to revamp your customer service with our Custom CRM development. Get in touch…
April 28, 2022
How Can Email Marketing Help Your Business Grow?
We all know that one of the most effective as well as cost-efficient ways of growing our business is to execute the process of one of the finest digital marketing strategy i.e email marketing.

In order to make your business grow, having a solid email marketing strategy is very important. This is because the use of email is not going anywhere anytime soon and hence is still one of the best ways for us to move a lead into a prospective buyer and finally a buyer into a loyal customer.

The best part about email marketing is that there are multiple ways in which you can use it for the growth of your business. There is no need to use all of these ways at once in order to achieve success. All you have to do is pick the best ones out depending on your business and soon you will start seeing a very positive impact when it comes to the growth of your organization.

As you go through the list of email marketing strategies that we have listed below, please keep in mind that these strategies are not listed by their importance. Some strategies will be relevant to some business models whereas others to other business models. The decision to pick the best one for your business model is completely up to you.

Have a look at the list of email marketing strategies that you could adapt for your business growth:
1. Building customer loyalty
If your aim is to build a long-term relationship with your clients, email marketing strategies are the way to go. Here is a great list of personalized emails that you can choose to send to your customers:
- Reaching out by saying that we miss you: sending an automated email to all your subscribers who haven’t made a purchase in quite some time is a great idea. You can even go ahead and add a discount coupon for extra motivation.
- Maintaining a monthly newsletter: in order to really stay in touch with your customers, it is great if you could send relevant content to them on a regular basis so that they can discover what is happening in your business including all kinds of news, events, etc.
2. Promoting New Products or Services

Sometimes you will realize that there is truly nothing better than sending an email campaign to promote a new service or product that you are offering to your customers. Something great that you can add on can be the list of benefits to your product or service why you are sending that email. When your readers really know what can they get out of your product or service then the email will have a great impact on them.

In order to allude your contacts into taking an action, you can even go ahead and offer them an exclusive discount coupon that has an expiration date. You should be careful though that not too many calls to action are included in one email that is being sent. The best way to go at it is to only include one new product or service that you are offering with only one offer attached to it.
1. Bringing automation to your follow-ups
If your and SME owner or manager heading sales and marketing then you will find yourself being forced to constantly have an array of tasks on your plate. Naturally, you will see yourself running out of time. What happens from here is that you will start neglecting some of the most imperative tasks on hand which can include communicating with your contacts regularly.

The best part is that there is a much simpler way of doing this. The key is to go for marketing automation. Imagine that you are always communicating the same information manually to each and every one of your contacts. Not only will you get tired, but you may even miss doing that. A much better way of doing this is to automate the entire process in minutes. There are many tools to automate this process for you in which you hardly have to do anything at all and the process is set into motion.

Read: Top Digital Marketing Strategies to Follow in 2022
1. Send a case study their way
Case studies or something that can be a very effective way of communicating a problem that your product or service has successfully solved. The best part is that they are much more detailed than a customer testimonial. The readers really dig it when you give statistics their way as it makes them easier to make a decision of buying your product or hiring your service.
1. Creating a cross-promotion
As an email marketing strategy, this one can be really beneficial for your business growth. If you have truly developed the kind of partnerships that last over the years then it may be really interesting to cross-promote through them for both the companies to be seen by their respective contacts.

Conclusion:

In conclusion, there is one golden rule that you can follow. This golden rule includes sending relevant content to all your contacts. Here is a fun way to do that: whenever you are sending an email you should always read it yourself and see if that is the kind of content that you really find interesting and that is relevant to you.

Find the best kind of email strategy that works for your business growth and adapt it today. Study your business model properly, and then go ahead to choose the best email marketing strategy for you and your business.

If you are having trouble picking an email marketing strategy that would be the best for your business, and executing these strategies, then you can go to seek professional help.

At Infocrats, we focus on 360° marketing for your business growth. This includes some great strategies handpicked for the growth of your business. Don’t worry, our top guns will make sure that the best email marketing services are selected for your business and is executed in the most professional manner to give you the best benefits out of the same.
April 20, 2022
The 7 Unmatched Benefits of a Mobile-Friendly Website
In the past couple of years, all of us have come to realize that people and their mobile phones are inseparable. Whether you pick a scenario at home or at your work or anywhere else, you will see people using their phones. It has become more like a basic need that we were fulfilling every day and every night.

That being said the above becomes one of the major benefits of making your website mobile-friendly. Generally speaking, any business website that has been optimized for mobile viewing is one that delivers information in a fast as well as effective manner.

In order to understand the benefits of mobile website optimization, we will have to first understand what is the process is all about.

A mobile web design or responsive web design is a website that can adapt to any screen size and so becomes easy to use on the mobile as it is on tablets as well as desktops without having to pinch or scroll.

When you hire a responsive web design service provider you will notice that they will give you a design that instinctively adapts to the phone or device that it is being viewed on so that it looks great on all of the devices.

Accordingly, 74% of people out there say that they are more likely to return to a mobile-friendly web design rather than one which is not responsive.

When you get a custom web design company in Indore, make sure that your mobile-friendly web design has the following elements:
- Quickly loads
- Has less text
- Has very less pop-ups
- Contains simple drop-down menus
- Has easy to locate the contact information
- Has prominent calls to action
- Have buttons that are large as well as easily targeted
According to Google, when you don’t have a mobile-friendly web design, it acts as your business shutting down for one day almost every week.

Now that we know a little bit about mobile-friendly web design and responsive websites let’s dig into the unmatched benefits of a website that is completely mobile friendly:
1. Attracting more visitors
It has been observed that around 40% of any website’s traffic is now coming from mobile phones. This means that almost 50% of your users require a website that is mobile-friendly so that they can easily and effortlessly engage with your business. The fact is that there are many mobile users who will simply click away from a page on your website if it does not respond the way they wanted.

2. Mobile users are more into buying

We all want to be informed instantly about everything that is happening in our fast-paced generation. This is why one of the major benefits of mobile optimization becomes that it offers mobile users a way to faster purchasing whenever they feel like doing so. This makes mobile users bigger buyers of your business if they are provided with a mobile-friendly web design.

3. The download speed is faster

When you hire someone for responsive web design services they will make sure that your mobile-friendly web design is specifically designed for mobile standards. This means that it will include optimal download speed which will eventually turn out to be less waiting and more browsing for your users.

4. Improved search engine optimization

When you have a mobile website, it would provide improved rankings on mobile-friendly search engines including Google as well as Yahoo. Not only this but, it will also allow placement in a growing number of mobile as well as local directories. Eventually, this would mean that your mobile-friendly website would rank higher on search engine listings. And this just means that it will be easier for users to find your business.
1. Enjoy a lower maintenance cost
A mobile-friendly web design and a responsive website might cost you a little bit more upfront however it is definitely much lower in terms of maintenance cost. For example, you will not need to reformat duplicate or even add features to your content twice. You could go for custom web design in Indore and many professionals will help you in building your responsive website to help your business grow using all of these benefits that come along with it.
1. Comes with new advertising opportunities
Since mobile advertising is the kind that is growing at a very good pace it presents many new opportunities that can help you reach your target audiences. If your business advertises on Google ad words or any other PPC network then there is a good chance that your advertisements may also be appearing in mobile listings. However, with the process of mobile advertising, you would have to ensure that your advertisements are leading to mobile-optimized landing pages and not on regular desktop sites. This will give you optimal results as well as maximum ROI.
1. Give your users an improved experience
When you offer your users, a mobile-friendly web design, they will be able to enjoy an improved user experience. This is because mobile websites are designed specifically for handheld devices. We all know by now that there is nobody who would like to browse a desktop website on their phone. Research has shown that mobile-optimized websites come with an evidently improved user experience as well as satisfaction making a positive impression on the users that are visiting the website.

There are many more advantages to a mobile-friendly web design. Your business can easily boom if you hire web development company indore to get yourself a responsive website. If you are thinking to go for custom web design in Indore, then do visit our website and get in touch with us at seo@infocratsweb.com
April 13, 2022