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Flutter vs. React Native: Which one is better for 2022?

As an app development company, we have seen that mobile app development has rapidly grown.

This has been true, especially after the pandemic’s demand for a specific lifestyle as well as communication applications. However, the challenge is to build applications for both iOS as well as Android because this means needing two different skill sets as well as teams.

The end to this challenge is cross-platform mobile application solutions. This includes Facebook’s React Native and Google’s Flutter. The next big question is, which one is better?

In this blog, we will be walking through popular applications that are made with each of these platforms and comparing Flutter and React Native based on their histories and functionalities. But before all of that, let’s have a quick look at both of the solutions so that you get an understanding of the differences between Flutter and React Native.

Flutter: this solution was created by Google in May 2017. The main architecture of Flutter is BLoc. The programming language that Flutter uses is Dart and its components library is smaller and non-inclusive. The performance of this solution has been considered quick and high performing. However, a good custom mobile app development company would know that the components are not adaptive and need to be configured manually. When we talk about the ecosystem of the solution it is not yet mature and has a fewer number of packages. It comes with hot reload support and includes apps like Google Ads, Philips Hue, and Postmuse. The time to market of Flutter is comparatively faster.

React Native: this solution was created by Facebook in January 2015. The main architecture of React Native is Flux and Redux. The programming language that React Native uses is JavaScript. The components library of React Native is large and inclusive. As compared, the performance of React Native is slower because of the JavaScript bridging. When it comes to the adaptive components, some of them are adaptive automatically. If we see the learning curve of React Native, it is easy to pick up, especially if you have used JavaScript or React before. The ecosystem of React Native is pretty mature and is used in production for many big companies around the world. This means that there are many packages available. It also comes with hot reload support and includes applications like Instagram, Facebook as well as Tesla. Lastly, the time to market React Native is comparatively slower.

Let’s dive into a list of famous applications that Flutter has given us:

Google Ads: this application lets you manage ad campaigns from your smartphone. This is the kind of service that helps you in keeping track of your ads with the help of live alerts, real-time bidding, editing, rich statistics as well as applicable customer support.

Cryptograph: this is an application that lets us monitor thousands of cryptocurrencies. This includes monitoring their performance. For example; Ethereum as well as Bitcoin. We can access rate maps as well as market history for every currency with this application.

Postmuse: if you are part of a marketing profession or a social media team then you probably know about Postmuse. This application enhances your content. It lets you improve your content with the help of unique image quality, story template as well as calligraphy, and many more such features.

Now let’s dive deep into a list of famous applications that have been created using React Native:

Instagram: this application is one that lets you share pictures, take stories, make social media posts, etc. Instagram has used React Native technology for the intuitive UI. This includes Push Notifications as well as Webviews.

Walmart: there are around 120 million people who access the famous application of Walmart every month. Walmart rewrote its mobile application code with the help of React Native very recently and enjoyed benefits like improved efficiency as well as speed.

Tesla: an application was created by Tesla for electric car enthusiasts as well as owners. This application helps them diagnose issues and identify characteristics. The application even controls the car’s movements up to a certain point.

As an app development company in Indore, we can say that when it comes to React Native versus Flutter debate the results are pros and cons from both sides. However, the idea is to fill the gap between the two platforms android and iOS. We can see a few industry experts even predict that Flutter is the future of mobile app development. However, React Native remains the current king with some of the most exciting applications in the market today like Instagram and Facebook. In conclusion, it can be said that each of these platforms serves different purposes. This is why you should be considering your needs before coming to anyone of them. For example, if you plan on making deeper projects and more complex applications then you should be going for React Native in the year 2022. However, if you need unparalleled performance then many programming experts would recommend Flutter. If you have a big budget and want to reuse code for desktop as well as mobile applications then you should go for React Native. On the other hand, if you are working with small budgets and a short development timeline with UI-centred applications then the better choice for you would be Flutter.

If you are still confused about which platform to choose for your development needs, then you can always seek the help of professionals. As a custom mobile app development company in Indore, we can help.

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September 7, 2022
5 Ways to Create an SEO-friendly Site Structure
Did you know that Google assesses around 200 factors through its algorithms in order to rank any website? This can only prove one thing; internet marketing is super important for your business website these days.

As a digital marketing company in India, we also provide social media optimization services to our customers. There have been many times when the customers but unaware of the importance and benefits that the services can bring to their business. However, after acquiring our services and looking at the results in the search engines like Google, they have come to realize that it has helped their business in quantities that they did not ever imagine.

This is why we are bringing this block to you which Will tell you five ways to create an SEO-friendly site structure!

Before we jump into that conversation, it is important for you to know the cruciality of SEO for a site structure.

Regardless of the amount of effort that you are putting in, it may result in nothing if there is no proper site structure. This is why it becomes vital to keep your website structure to the fore in order to win the search engine optimization game. Here are a few points for you to have a look at, which will explain to you, the importance of having a great site structure:

Improvement in site crawlability: if you are reading the term site crawlability for the first time then here’s your chance to learn something new. It basically means how will a search engine will be able to access as well as crawl your website content without getting run into a dead or broken link. If you improve this aspect of your website then it becomes elementary for search engines to rank you at the top.

Gaining of site links: site links offer great SEO value to websites. They also enhance the navigability of the website and improve the online brand reputation of that business. Having a robust website structure will increase the probability of receiving site links.

Improvement in user experience: it is obvious that with a clear website structure the users would want to stay on your website. This means that their engagement with your products and services increases and that eventually decreases your bounce rate. When the users increase their time on your website the search engine gets the indication that the user is finding the content relevant based on the keyword search. This is a great opportunity of getting the website indexed at the top of the search engine results.

Now that you know the benefits of creating a great website structure let’s have a look at how you’ll be doing the same:
1. Taking into account the hierarchy: if you start by building your website from scratch, it becomes very important to plan the structure of your website in advance. At the top of the hierarchy, you should be labeling the main page of the website. At the second level of this same hierarchy, you could mention the important pages of the website. In this way, you should have about 2 to 7 categories.
2. Maximizing the internal links: there are some great reasons for including a proper site structure. When you create internal links the site structure prompts the end users in the right direction, your information gets organized for your end users, and the ranking power of your website increases in the search engine results. We have seen the benefits of this many times while providing digital marketing and social media optimization services.
3. Developing a URL structure that matches the hierarchy: it is imperative for you to ensure that the URL structure of your website is one that matches the hierarchy of your site. One of the greatest ways of creating an SEO-friendly website structure is by defining the categories first and then going on to define the subcategories and further defining the products or services. With the use of a URL structure, you will be able to include target keywords and improve the visibility of your website.
4. Building the website’s navigation in HTML or CSS: most content managers, as well as digital marketing executives out there, have found that it is easy to drag and drop the functionalities within their CMS for publication purposes. However, the downside to this is that the drag-and-drop functionality offers a limited set of features. Due to this, it becomes a good idea to leverage simple coding through HTML or CSS.
5. Developing the shallow depth of navigation site structure: you will find that one of the most challenging elements for content marketers while creating an SEO-friendly website structure is the shallowness of the website. Basically, you should know that two or just a few clicks from your end users would ensure that they are taking the desired actions.
These are some of the great ways of creating an SEO-friendly website structure. If you think you cannot do these steps on your own then you can definitely go for consultation as well as SEO services from professionals.

If you do seek the help of professionals make sure that you see how many businesses have they help with their services. You can do so simply by asking them for testimonials or visiting the website for which they have provided SEO services. This way you will be able to first-handedly see what kind of website structures would they be making for your business and will it work for the benefit of your business or not.
August 30, 2022
The Rise of Video: 7 Tips to Boost Your Site’s SEO
Undoubtedly, video is now the de-facto ruler of the business marketing arena. Companies serving varied industries are now discovering their huge power; digital platforms are placing them right at their core for capitalizing on their huge interest, and customers are head over heels about videos.

People are so much into watching videos that videos make up above 82% of all customer internet traffic in 2022- 15 times higher than the situation in 2017. Nevertheless, creating stunning videos is just half the work done. There’s much more work you need to do in the present online crowded space to guarantee your videos find the right audience. To start with, you must follow the latest SEO trends & techniques to ensure your videos bring in good results.

Starting from selecting the suitable videos and platforms for publishing them to taking care of different SEO-related tasks, you must have your hands on seemingly the most minute details to improve the performance of your videos and to make the most out of them.

Well, it has not been long enough since we started talking about the way mobiles have revolutionized the marketing space. Been there, done that. And now, the next thing that is changing the entire marketplace is video. All thanks to the availability of video maker tools, it has now become easier to make videos & edit them using any online professional video editor to create pieces that stun the world.

Video Content Is Truly on the Rise with Huge Growth Potential

A video makes up around 82% of all online traffic, and it is being envisaged that these numbers will grow to 80% very soon. There are even estimates of $7.77 billion being spent on online video advertising, considering the huge growth potential that it comes with. Even expenditures on video advertising are expected to double in the near future.

One of the imperative reasons behind this exponential growth of video advertising is its effectiveness. If pictures are worth a thousand words, videos are worth much more. As per estimates by Forrester, a minute of video content is equal to 1.8 million words of text in a communicated message.

People recall videos more than text. In fact, 80% of the viewers recall watching a product video, while 46% of them take some form of follow-up action too. Their follow-up action includes looking for more details about a product or visiting the business’s site.

Last but not least, videos are easy to use on the part of businesses and easy to consume on the part of customers. Nowadays, different video-making tools have made it easier for businesses to produce videos affordably without spending exorbitantly on in-house expertise or outsourcing their video creation project.

Now that you obtained a clear idea of how video content is rising day by day, you must further know that even the best videos become useless if the target audience does not find them. So, here are a few tips on using videos to boost the SEO ranking of your site:
1. Video Integration
Video is considered quality content, and when you include a video on your website, it signals the search engines that your site or page contains relevant and rich media matching search requests.

It is expected that the major search engines will resort to increasing the ranking factor of sites, including videos, as customers demand more videos in the search results. Therefore, having a video on your site will boost its page rankings.
1. Keyword Labels
Just as you label graphics and pictures, you must label your videos with the right keywords. Providing more information to the search engines through the keyword labeling technique will help them identify your video as relevant to the search results.

Including keywords used for text SEO in your video file name, title, tags, and description ensure that the relevance of your visual content to search results is clear to the search engines.
1. Use Video Transcriptions: They Help
According to top digital marketing companies in India, including a suitable transcript in the audio part of your visual content will improve its exposure or findability while further adding support for its relevance to the search requests.
1. Go for YouTube Video Hosting
You might already be aware that YouTube is the second-largest search engine in the world after Google. And since Google now owns YouTube, hosting your video on YouTube means that it has a higher chance of appearing on the Google search results.

Credit for the massive popularity of YouTube goes to its convenient video hosting and sharing solutions. People cannot just watch videos on YouTube, but they can also add comments and subscribe to their favorite producers.

YouTube offers your business the visibility and exposure it requires without putting in a lot of effort. You just need to host your video at the right place on YouTube and under the correct category.

That’s it, and you will be able to reach the masses by hosting your video on YouTube. Not only this, but your YouTube video will also grab the viewers’ attention and even have a chance of going viral, which will bring in more business.
1. Video Sitemap
Video sitemaps serve as extensions to the general sitemap of a business’s web property. While details on the video sitemap might be the same as some of the keyword labels you use for making your video exclusive, it is an entirely different procedure.

You can customize metadata like rating, duration, age appropriateness, view count, whether your video can be embedded, and various other valuable details.
1. Work on Video Optimization for Load Time
Page performance is one of the essential metrics Google considers in its algorithm. The time a page takes to load has a significant effect on the users’ experience, and in a way, it can also affect SEO.

57% of the mobile users turn away from sites that take more than three seconds to load. Therefore, you must optimize your video so that it takes less time to load. Remember, the viewers do not have much time to wait for your site or page to load. So, optimizing your video for load time will increase your SEO ranking as more people go through your pages.
1. Make the Effective Use of Social Signals
When more people view and like your video, it serves as a positive signal to the search engines regarding the value and effectiveness of your content. This increases the likelihood of your content being found and bringing in traffic to your website.

The Bottom Line

So, these are the seven tips following which you can use videos to boost your site’s SEO. Keep in mind that simply making a video is not enough. The perfect blend of different strategic decisions, marketing habits, and technical aspects will define your videos’ fate, performance, and overall rankings. And that’s the reason why you need to try a mix of both old and new SEO techniques to ensure your videos reach the widest audience.
August 25, 2022
How To Prepare For A New Website?

A website is like an online store window – it is the first thing potential customers see when they search for a business or service online. A well-designed website that is easy to navigate and informative can make all the difference in persuading customers to choose your business over the competition. In today’s digital age, website design services in India are more important than ever before. By investing in a high-quality website, you are making a commitment to your customers that you are serious about your business and that you are invested in providing them with the best possible experience. A website is an essential part of any modern business, and website design services in India can help you create a website that truly reflects your brand and meets the needs of your customers.

So, are you in the process of creating a new website for your business? If so, congratulations! A new website is a great way to improve your online presence and reach more customers. However, there are a few things you need to do before launching in order to ensure a successful launch. In this blog post, we will discuss seven things you need to do before your new website goes live.

Before you launch your new website, be sure to:

– Choose the right website development company in India

The company you choose will play a big role in the success of your website, so it is important to take your time and find a reputable and experienced company.

When it comes to choosing a web development company in India, there are a few key considerations that you should keep in mind. First and foremost, you need to make sure that the company has a strong track record of delivering quality results. Once you’ve narrowed down your options to a few companies that meet this criterion, you should then take the time to read online reviews and speak with past clients to get a sense of their working style and overall level of satisfaction. Additionally, it’s important to make sure that the company you choose is able to work within your budget and timeline. By following these simple tips, you can be confident that you’ll find the right web development company for your needs.

– Determine your website’s purpose

Before you start the website development process, it is important to take some time to think about what you want your website to achieve. What are your goals? Who is your target audience? What kind of content will you be featuring? Once you have answers to these questions, you can start the development with a clear vision in mind.

Also, read 4 Ultimate Ways of Securing Your Website!

– Create high-quality content

In today’s digital world, high-quality website content is more important than ever. Your website’s success will depend on the quality of your content. Be sure to create well-written, engaging, and informative content that will appeal to your target audience. If you’re not a strong writer, consider hiring a professional copywriter to help you with this task.

Your website is often the first impression that potential customers or clients will have of your business, so it’s essential that the content is well-written and engaging. Good website content can help to build trust and credibility, and it can also help to boost search engine rankings. In addition, well-crafted content can be a valuable marketing tool, helping to promote your products or services. With so many benefits, it’s clear that investing in high-quality website content can be a wise business decision.

– Choose the right website design

Your website’s design should be professional and visually appealing. It should also be easy to navigate and responsive (look good on all devices). Be sure to work with a professional web designer who can create a custom website design that meets your specific needs.

– Optimize your website for search engines

If you want your website to be successful, you need to make sure it is optimized for search engines like Google. This means using the right keywords, providing quality content, and creating backlinks to your website. If you’re not sure how to do this, consider hiring an SEO expert in Indore to help you.

– Set up website analytics

Before you launch your website, be sure to set up website analytics so you can track your website’s performance. This will allow you to see how many visitors are coming to your site, where they are coming from, and what they are doing on your site. Google Analytics is a free and easy-to-use tool that can be used for this purpose.

– Test your website

Before you launch your website, it is important to test it to ensure everything is working properly. Check all the links, forms, and other features of your site to make sure they are working correctly. It is also a good idea to test your website on different browsers and devices to make sure it looks good and functions properly on all platforms.

By following these seven tips, you can ensure that your new website will be a success!

Do you have any other tips to add? Share them in the comments below!

If you need help with website development or design, contact INFOCRATS Web Solutions, a leading website design, and development company in India. We offer custom web design and development services that are tailored to meet your specific needs and goals. Contact us today to learn more!

August 16, 2022
How Will AI Change the Future of Search Engine Optimization?
For the past several years, there has been a lot of discussion about artificial intelligence (AI) and how it would affect various industries. It has consistently prompted curious minds to learn more and figure out how it may be used to best assist humans. Robotics, health, and customer service are just a few of the industries where AI has already established itself. It’s time for SEO companies in India to take advantage of this technology right now.
1. Voice search
As you can see, voice search is becoming more popular and will likely become the primary way users interact with search engines in the future. This is because it’s easier to use than typing out a query on a mobile device (especially if you’re driving), but also because it’s much more natural than typing in queries or typing specific commands like “find restaurants near me.”

Voice search also has many benefits over traditional data entry methods:

Voice search is more accurate than traditional methods because it can understand complex queries and interpret meaning based on how words are spoken. For example, if you say “Indian restaurants near me” instead of just entering “Indian restaurants,” Siri knows which restaurants are closest to your current location because she understands what type of restaurant you’re looking for from context clues within your query. Traditional data entry requires manual manipulation and editing before sending the request off into cyberspace for retrieval—this takes time!

2. Semantic search

AI can be used to analyze the meaning of search terms, which will allow users to search by semantics instead of keywords. Semantic search is a type of artificial intelligence that interprets the meaning behind a word and then uses this information to better direct users through their search results. For example, if you searched for “anatomy” on Google today, you would receive pages talking about human anatomy or animal anatomy—but if AI were able to understand the context of your question as well as its meaning (e.g. what qualifies as an anatomical part), it could provide more accurate results depending on what you’re looking for:
- “anatomical parts” might show diagrams of bones and organs
- “anatomy quiz” might offer up multiple-choice questions about bones and organs
In addition to improving relevance and accuracy in searches, this type of technology allows our SEO Company Indore team to craft experiences that are tailored specifically for each user’s needs.

3. Graph search

Graph search is a type of search that looks at connections between people, places, and things. It’s been available on Facebook since 2014, but it wasn’t until recently that we started to see this type of technology make its way into Google’s search algorithm. With the help of Graph Search, marketers can better understand how their audience connects with each other and what they care about most—and use that knowledge to create better content and target their audience more effectively.

4. Snippets and SERP features

Search engine optimization (SEO) is a powerful tool for growing a website’s traffic and exposure. For example, let’s say you own a local bakery and want to increase your sales by getting more customers in the door. One way you could do this is by creating an online advertisement or performing local SEO that will encourage people to visit your shop when they’re hungry for dessert. When someone searches for “bakery near me” Google will show them ads, news articles, videos, images, and other SERP features related to the query — but only if your ad appears above those results because you’ve made sure it has an optimized title tag like “The Best Bakery in Town.”

5. Image search

Image search is a new type of search. As more and more people start using it, images will become increasingly important for SEO. This is a big opportunity for businesses, marketers, and content creators as well.

6. Schema markup

Schema markup provides a way for search engines to understand your content and present it to users in a way that can be easily understood. You may have already read about structured data, but if not, here are some key points:
- Schema markup is a type of structured data.
- Structured data helps search engines understand what your website is about on an atomic level; in other words, it tells the engine which information is most important on each page and how it should be displayed in search results (in addition to helping you improve user experience by making sure users can find what they’re looking for).
- The schema also tells Google which parts of each page should be highlighted when shown in SERPs so that users know exactly where they need to click or scroll down—and if there’s anything else relevant nearby (like related products or services).
7. User experience

This is not to say that your SEO efforts should be abandoned. On the contrary, you should focus more intensely on user experience (UX). Your site must adapt to these changes and provide a great experience for users with changing search habits.

In an age where voice search has become our primary method of interacting with technology, it’s important to recognize how this impacts the SEO strategy.

AI will make significant changes to the way SEO is done.

AI will make significant changes to the way SEO is done:
- AI-powered search engine algorithms will continue to evolve over time, so it’s important for you to keep up with these developments in order to be effective when using your own site’s content.
- The research process will be different from what it is today, as there are many new ways of doing research that is better than simply looking through Google Analytics data.
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August 8, 2022
Top 7 Google Ranking Factors in 2022
Search engine marketing (SEM) is a field that is constantly evolving. Google’s algorithm to rank local search results may vary, depending on the kinds of signals, making it slightly difficult to understand for online marketers where your efforts should be dedicated. It is important to understand the key SEO factors for a better ranking in 2022.

Businesses who are opting for SEO services know how vital it is to boost brand presence, the ranking factor is tagging along with it. However, in this competitive world, businesses are striving harder to ensure their website ranks as high as possible on search result pages (SERPs) and Google uses over 200+ ranking factors that you must take care of while planning an SEO strategy.

1. High-quality content

Content is essential for SEO ranking as this is what attracts search engines to index your web pages correctly and helps rank your website better in search engines.

Google analyzes the quality of content by reviewing the content and structure of a page- taking into important factors such as incoming and external links, keyword relevance, density, and usability.

High-quality content that is well-structured, engaging, and provides value and relevant information to its readers has more chances of ranking.

Remember, quality beats quantity every time, so ask your digital marketing company to focus on value, not word count.
1. Site and Page Speed
Popular search engines like Google, Yahoo, and Bing work hard for improving user experience. Therefore, the loading speed of a website is a significant SEO ranking factor that should be considered by businesses.

Unfortunately, a poor website loading speed is a major issue that a fast 4G or 5G Internet connection cannot resolve. Websites have to be optimized according to the latest standards to get loaded fast.

Google prefers to rank websites that load the content instantly more highly. According to Unbounce reports, the speed of the website has a significant impact on a site’s ranking and user experience. For instance, roughly 64% of people state that the loading time affects their decisions to make an online purchase.
1. Technical Health & On-Page SEO
On-page SEO is a type of technical SEO that focuses on fixing things like missing metadata, broken internal links, and HTML source code for overall website health, as well as optimizing written content.

It is critical to maintain a healthy website that stabilizes search rankings and serves as a foundation for further optimization.

On-page SEO organizes webpage content so that crawlers can index the information they’re looking at and, as a result, rank the page higher.
1. Rank Brain
RankBrain is another major Google ranking indicator, with the goal of providing the most relevant and useful results by better understanding the human intent behind a search query. RankBrain uses machine learning to comprehend complex searches and their relevance to certain topics, while also considering how the user interacts with the specific set of search results. As a result, search results that have a higher user success rate are rewarded with better rankings. Read about the Rankbrain Algorithm guide here!
1. Domain Authority
The domain authority of your website is the next Google ranking factor you should work on. It’s a search engine ranking metric that demonstrates your site’s expertise on a specific issue and its potential to rank on search engines.

Moz creates domain authority and assigns a score between 1 and 100. The higher your domain authority, the more likely you are to rank on Google.

You can now increase the authority of your website through a variety of methods. Obtaining high-quality backlinks is a good place to start. However, having a large number of backlinks does not always imply higher ranks.

This is where you’ll need to generate fantastic industry-specific content.
1. Mobile–Friendliness
According to Statista, mobile devices account for the majority of Internet traffic. As a result, when ranking websites, Google and other search engines consider the needs of mobile users. They measure the time it takes for a page to load on a mobile device. They also look and see if websites are suited for consumers who access content via smartphones and tablets. To be well-ranked, websites should have responsive layouts. In a nutshell, a mobile-friendly layout arranges all of the elements in a specific order based on the size of the screen.

To learn more about the benefits of having a mobile-friendly website visit here!
1. Featured Snippets
It’s a never-ending battle to reach the top of Google’s organic search results.

However, just because it’s difficult doesn’t mean you can’t succeed. Even if you aren’t in the first place, you can still outrank it.

But how do you do it? Is it even possible to do so?

Yes, you can do that if you claim a featured snippet.

Featured snippets are the short excerpts that show at the top of Google search results. They’re placed in what’s called position zero, which means they’re high above everything else, making them easy to notice and click on. Currently, featured snippets account for 8% of all clicks associated with a search query.

Bottom Line

SEO has a big impact on online or local businesses. It’s good to make a website well-optimized to hit the top position in SERP.

Recognizing and analyzing the different elements with the help of the top SEO company in India can bring a significant impact on your local SEO rankings.Because it is the first step towards walking the long road ahead. Since the competition is rising, it is vital to keep the focus on major SEO ranking factors, especially for service-style businesses or small brands.

These Google ranking factors can make or break your digital marketing strategy so keep your eye out for updates and you will have a good chance of succeeding.

How Can We Help?

At INFOCRATS, we plan and implement result-driven digital marketing strategies to bring traffic to your website. We are specialized in SEO tools and techniques and through these tools, we help businesses in boosting their ranking on search engines. The more your brand becomes visible on search engines, the more likely you will see an increase in your sales.

Feel free to get an SEO consultation from our experts by dropping an email at info@infocratsweb.com
July 29, 2022
Why Should You Be Outsourcing Software Development?

If you own a grocery shop or retail store that has never outsourced software development before then this may seem a little intimidating for you. Although that is perfectly understandable, when you put your trust in a different company and ask them to deliver results there are some very big advantages to it.

No matter what size your company is off, outsourcing software development can be a very good step. Whether you are a start-up or even a global corporation you will see an infinite number of benefits when you take the weight off your shoulders and go for outsourcing software development.

Various studies have shown that 78% of businesses who have gone for software development outsourcing have had a positive impact on their business from the same. Not only for your own peace of mind but even for your stakeholders this decision looks good as they see that the software development part of the company is being handled by experts.

Read also: Why Should a Company Opt for Custom CRM?

However, if you really want to be convinced about the idea of outsourcing software development for your business then have a look at seven of the key reasons why companies are doing so:

-Cutting down on the software development costs: regardless of having an in-house software development team, you will be able to agree that the cost of software development is too high. You have to pay the wages to your employees as well as provide them with benefits packages, holidays, and more. Many researchers have suggested that bringing a new in-house developer for a start-up can be 2.7 times the base salary including all the taxes, meetings as well as perks provided to them. Now think about offloading such costs into another company. In this way, you will be able to bring a lot more people for a lot less money on the way to outsourcing your development. This is because they will be hired on a non-permanent basis. This would eventually mean that the benefits, holidays, as well as taxes, can be taken care of by the company that you are hiring.

-Bringing in the domain knowledge: this is not to be misunderstood in a way where we are implying that your in-house team is not capable enough for the task of software development. However, the chances that their set of skills are stronger than a whole team of highly experienced developers who are dedicated to only software development are low. When you bring in fresh minds it helps to drive innovation and delivers a better project overall. When you will hire staff you would be looking for a wide range of skills in them. If you have them on a permanent basis then you only have a certain amount of creativity to use.

However, if you go for outsourcing you could bring in new and better experience software development companies for each project according to the requirement of the projects. This way you will always have fresh heads that can become niche experts and help you understand the market from the user’s perspective as well. Just with the right amount of research as well as great interview conducting processes you will be on your way to making full use of this amazing opportunity of outsourcing software development.

-Hiring specialists leads to saving time: with the developers of outsourced teams the hiring as well as researching work is already done. This means that you just have to swoop in there and enjoy the successes with a minimum amount of time that you will have to contribute to this process. It is suggested by Glassdoor that the average length of an interview process for any business, in general, lasts about 23.7 days. If you outsource, you save this kind of time to be spent. You can also keep in mind that you are saving time that you would have spent on processes like searching for CVs, filtering them online, calling up all the candidates and arranging their interviews, finding out that some of them were absolutely useless and further filtering the ones that you like just a little bit and so on.

Even if you somehow manage to do all of that quickly, you will have to create a team of software developers that function together in a great way. This means that they will require a lot of training on how can they work together to bring the most efficient results. However, if you go on to outsource an entire team of software developers then they are already a functioning team and there is no training that you would have to give to them. When you save so much time in this process, you have so much time to spend on other important processes of your company.

All you need to remember for successful outsourcing of software development services is that you need to engage quality tech professionals, get CVs within three days and not give them more chance than that as well as go for risk-free trials if they are available.

If you manage to execute the process of outsourcing beautifully a few times, you will have bigger benefits in the long run.

Therefore, if you are a company that has still not gone for outsourcing software development then we strongly urge that you try the same.

As a custom software development company in India, we provide services that you can outsource for software development. This means that we have got an expert team ready to understand your requirements and start working on your project right away. Contact us now!

July 21, 2022
6 Things to Check Before Hiring a Mobile App Development Company
Realizing the increase in the use of mobile phones, businesses are seeking to gain their customer’s attention through android and iOS apps. Mobile app development is a popular choice because more people are finding that apps have become a useful tool to promote their business or eCommerce store, earn income and help their customers. As a result, thousands of companies and resellers start the app development journey every year and it is crucial for business success to do your due diligence by researching and asking the right questions before taking the plunge and hiring a mobile app development company in India.

Creating a mobile app that is functional, user-friendly, and beautiful is not as easy as it may seem. You need to care of many things before you start with the app development process. You need to do some research first and make sure that they are trustworthy, experienced, and have a good reputation in their industry.
- Portfolio
It is vital to know about the app development company’s most recent projects. This is one of the most reliable methods for determining whether or not a potential firm is suitable for your app. You should look over their portfolio and see if there are any apps available for download in the app stores. Examine the reviews and ratings, and be wary of organizations that do not have an established track record of app development.

Check that they are actively participating in the topic and contributing useful information. A reputable mobile app development company in India should be able to not only guide you through the development process but also provide you with useful advice based on their experience with similar apps.

Try and look for app development service providers who have acquired apps either in the same industry as you or similar to what you require.
- Pricing
Don’t be swayed by pricing. When it comes to mobile app development in India, it’s critical to get a good product rather than the cheapest one available. Allow the quality of their previous work and their skills to determine whether or not they are fit for the job while staying within your budget constraints.

Before agreeing on any pricing terms, it’s critical to establish a clear and flexible budget for your project. According to Clutch, the cost of developing a mobile app ranges from $30,000 to $700,000, with a median cost of $171,450. If cost is a factor, an app development platform approach rather than full custom development may be worth considering.

Remember to inquire about payment options and terms while discussing the project’s functionality and feature list.
- Expertise
It’s critical to be sure the company you choose can create the exact features and functionality you require for your android or iOS app. They should be able to demonstrate how they would implement the desired feature and make recommendations for any necessary frameworks. It’s also important to see if their software can integrate with other operations and workflows.
- Platform
One of the most significant considerations when selecting a mobile app development company is the platform on which the app is built. Is the software exclusively for Android users or only for iOS users? Is the app compatible with all platforms? To make decision-making easier, these questions should be asked. Consider who your target audience is. This question’s answer is crucial to the application development process. Choosing the best app development companies in India that specialize in developing cross-platform applications is always a good idea. The idea is that, regardless of your target audience, your app’s future will be brighter if the company is experienced in generating guidelines for a variety of platforms.

Learn: The Trends of Mobile App Development in 2022
- Timeline
Ask about the project’s estimated completion date. Ask about their availability, as most companies will be working on many projects at the same time. What are the current projects they are working on? How long do they think the development will take? When will they be able to finish your project? It’s critical to ensure that dedicated resources are accessible to work on your project. That way, you can rest assured that the organisation will be able to respond quickly to any project iterations or unexpected obstacles.
- Maintenance and Support
After successfully developing a mobile application, selecting an app development service provider that can provide maintenance and support for a few days or months can be simple. After you’ve successfully completed application development, you’ll almost certainly run into a problem that needs to be resolved. You can also sign long-term maintenance and support contract with the company.

You should look for a company that is interested in your company rather than just app development. The company’s interest in your company could point you on the proper route. Time is running out, budgets are increasing, and surprises are possible in the enterprise app development market.

Final Thoughts

If you want to hire a company to create your app, you should be aware of the following points. Try to study key technical elements before choosing an app development company to help you in your quest. If you hire a mobile app development company, however, you must first figure out the app’s business strategy and requirements. You have the option of starting with a full-service package or picking and choosing specific services.

Hire a company that has experience developing mobile apps. At INFOCRATS Web Solutions, we understand the value of a high-performing enterprise mobile app as part of a company’s overall strategy. Our app development company in India helps companies create native cross-platform apps for a variety of purposes. To determine what we can do for your business, get in touch with us today!
July 14, 2022
How to Grow a Facebook Group Effortlessly
Do you have a Facebook group? Do you wish to use it for the growth of your social media following? You are finding yourself reading this blog because you are probably not sure of where to start. You may be feeling lost in the noise of the online world. Many of us wonder whether a social media marketing strategy needs to include a Facebook group at all. This is because maintaining a Facebook group to grow our social media presence seems like a daunting task. It brings along many negative thoughts. You may be worried that people will not find any value in your group. You may wonder if people even want to join your group. You may be questioning your own presence in the group. And finally, you would be asking yourself every day if there is an easier route that you could take.

To solve all of your doubts related to using a Facebook group to grow your social media presence easily, we have curated this blog.

Before you start reading this blog you should remember that Facebook groups are truly a goldmine. If used correctly they can have an extremely positive impact on any of your social media marketing strategies. A Facebook group can even help in creating a direct relationship with customers eventually building a foundation of trust as well as authority with them.

Here is a small list of things that you can use your Facebook group for:

-increasing engagement with the help of questions

-receiving feedback from the followers of the group

-driving quality traffic to words your content

-driving cream traffic towards your products and services with the help of announcing offers

-creating a sense of community with the help of tagging as well as celebrating with the members or followers of the Facebook group

After reading the above, you may be feeling a little more convinced about creating a Facebook group and including it in your social media marketing strategy. However, as mentioned before, only creating a Facebook group is not enough. It is very important that you learn how to use the group in a manner that it generates advantages for you.

Following is a list of tips and tricks that you can follow in order to appropriately use the Facebook group that you have created:
- Creating engagement with the help of questions: the generation of engagement becomes the key to your social media marketing strategy. This is what any social media marketing company in Indore would suggest to you. Facebook loves engagement and this engagement helps you in increasing your reach as Facebook recommends your group to other people. By asking questions you will be creating a sense of community and your Facebook group will become a useful resource environment for its followers as well as members. This means that your followers will know your Facebook group is the go-to spot for their questions. The type of questions that you can include in your list can be decision-based questions, opinion-based questions, questions prompting a share, questions prompting an answer, and many more.
- Staying engaged: creating engagement is not the only thing that you will have to do. When you take any kind of social media advertising services, they will also offer you the creation of engagement as well as the maintenance of the same. This means that you will have to find particular posts that are performing better than your other posts. It’s a great idea to pay attention to the posts that are performing better in order to keep the engagement going on for as long as possible. Remember to ensure engagement with members who are commenting on that particular post. This will make sure that your post is trending and it will keep up at the top of your group feed.
- Tagging your members: when you tag the members of your Facebook group, you are creating a sense of community. You can pick those members who are engaging the most and are helping in creating consistent engagement in the Facebook group. One of the best ways to do so is by providing shoutouts to those members, or even using their content in order to start the conversation.
- Having a celebration with your members: it has been reported that one of the best ways to create a sense of community in a Facebook group is by celebrating all your victories with the members of the group. Celebrating all your wins encourages the members to share their own success with the group. It creates engagement and provides inspiration as well as confidence to all your Facebook members.
The first quarter of the year 2022 has seen roughly 2.93 billion active users per month on the platform of Facebook. This means that there are so many users on Facebook right now. Basically, this equates to the fact that you have an opportunity to grasp the attention of so many people using your Facebook group with the help of the tricks and tactics that we have mentioned above.

If you don’t want to spend the time to execute these tips and tactics you could always take the help of a social media marketing company in Indore that can provide you with digital marketing services.

All you have to do is decide right away whether you want to do it on your own or take external help. However, don’t wait anymore as there are many people grabbing this opportunity and making their businesses grow faster with this amazing social media marketing strategy.
July 7, 2022
How to Encourage Customer Reviews Online

We all know that each and every business owner would understand how important customer reviews have become. However, do we really know just how valuable they can be to the business? We all may get surprised to know the impact of customer reviews, especially in the digitally driven age that we live in. As a digital marketing company in India, we know the importance of getting customer reviews online for your business. In this blog, we aim to tell you the importance of the same, as well as how to effortlessly encourage customer reviews online.

The reviews that you get from your customers online, can be a really powerful tool that can be used to leverage the achievement of many goals. These goals may include getting new customers, building a better brand repetition as well as increasing foot traffic. They can even act as a support for higher search rankings. Eventually, they can even earn a larger social media following for your business online.

If you put it simply, every business in this world needs customer reviews. However, what are the exact benefits that we can look forward to, and more importantly how do we get our hands on such benefits in the first place? Let us break down everything you need to know about customer reviews for businesses.

While or customer reviews so hyped?

Following data acquired from the search engine journal shows how powerful reviews can be:

-It has been seen that more than 90% of the customers have communicated that positive reviews have made them more likely to use a specific business.

-The report also said that about 82% of the customers always check the online reviews for any local business before going for them.

-it was also seen that any average consumer is spending about 14 minutes of their time reading reviews before they make any kind of decision about any business.

-it was even noted that 75% of the customers are trusting online reviews as much as they trust the recommendations that have been given by their friends and family.

Now that you know the importance of online reviews you should know that there is a very important connection between SEO rankings and online reviews of your business. As a provider of SEO services in Indore, we can tell you that the reviews count for about 10% of Google’s criteria for SERPs.

So the big question now becomes, how do you get your customers to leave reviews about your business online?

Following are some simple steps that you can use for the same:

Step 1- Timing: regardless of how you are planning to ask for the review, timing becomes a very crucial factor. If you are requesting a review too early then the customers might not like that and end up leaving no feedback. At the same time, waiting for too long may end up in the customer forgetting the details of the great feedback they wanted to leave. A great rule that you can follow is to wait for about 1 to 2 days before you send the review request.

Step 2- Approach: when you figure out how to ask for customer reviews online, it just has to be a balancing act. Creating a short as well as a simple set of questions asking for a quick overview of the customer’s experience can really help them to highlight the pros and cons of your business. Just try to be open-ended and motivate the customers without taking too much of their time.

Step 3- Persistence: always remember not to cross the line between being too pushy and giving the customers a gentle nudge of motivation. If you see that your customers are not responding to your request for a review then you can always send a follow-up after a few days. Make sure that your tone is cognizant in the follow-up so that you are not overstepping.

As a digital marketing company in India, we can tell you that there are many more steps that can encourage online reviews from your customers. However, these three basic steps are good enough to get you started. Try them out and see how they affect the online reviews of your business. Once you achieve this, you will be able to see how SEO plays a role too. Further, for any kind of online reputation and advertising, you can either do that by yourself too or go for a professional.

The benefit of going with the professional is that they will know more tricks and tactics and will easily be able to tell you which kind of methods can be used for your business. However, if you want to do it on your own, make sure that you read blogs that give you all the information about such methods. Initially, you will have to invest a lot of time into studying what is working for your business and what is not. So, if you think you do not want to spend your time and energy on figuring that out, then you can always hire SEO services in Indore. Just like that, for anything else related to getting online customer reviews you can contact a digital marketing company in Indore.

June 30, 2022