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How to Increase Social Media Engagement for Your Brand?
As the world becomes increasingly digitized, so does the way that brands reach and connect with their audiences. In fact, according to a recent study, nearly two-thirds of consumers say that social media is their preferred method of communication with brands. As such, it’s now more important than ever for brands to have a strong social media presence. However, simply having a social media account is not enough. In order to be truly successful, brands need to create content that is interesting and engaging, while also staying true to their brand identity. They also need to be active on multiple platforms, in order to reach the widest possible audience. With social media playing such an important role in the world of marketing, it’s clear that brands need to prioritize it in their overall marketing strategy.

When it comes to social media engagement, brands need to be strategic. Posting haphazardly will not only fail to attract attention but can also reflect poorly on the company.

There are a few key things to keep in mind when creating a social media strategy for brands:
1. Define your goals
Before you start posting, take a step back and think about what you want to achieve with your social media engagement. Do you want to increase brand awareness? Drive traffic to your website? Generate leads?

Once you know what your goals are, you can create content that is designed to help you achieve them. For example, if you want to increase brand awareness, make sure your posts are shareable and include relevant hashtags. If you want to generate leads, create posts that include a call-to-action.
1. Know your audience
It’s important for our social media marketing company in India to know who you’re talking to on social media. What are their interests? How do they like to consume content? What kind of language do they use?

Answering these questions will help you create content that resonates with your audience. It will also help you choose which social media platforms to focus on. For example, if your target audience is millennials, you’ll want to be active on Snapchat and Instagram.

Also Read: 7 Ideal Ways To Boost Your Social Media Platforms
1. Create compelling content
Your social media posts need to be interesting and engaging if you want people to pay attention to them. Brainstorm different content ideas that will resonate with your audience and help you achieve your goals.

Some types of content you could create include blog posts, infographics, images, videos, and quizzes. Make sure to mix things up so your posts don’t become too predictable.
1. Be active
In order to be successful on social media, you need to be active. That means posting regularly and responding to comments and messages in a timely manner.

If you’re not sure how often you should be posting, Infocrats social media marketing team suggests you to start with 2-3 times per week and see how that goes. You can always adjust your posting frequency based on the results you’re seeing.

7 Ways to Increase Social Media Engagement for your Brand

If you’re a business owner or social media manager, you know that social media engagement is important. We’ve put together a list of 7 ways that you can increase social media engagement for your brand. Keep reading to find out more!
1. Use Calls to Action
If you want people to engage with your posts, you have to ask them to! Include calls to action in your posts, such as “like if you agree!” or “tag a friend who would love this.”
1. Use Hashtags
Hashtags are a great way to reach new audiences and get your content seen by people who wouldn’t normally see it. Use relevant, popular hashtags to get more eyes on your content.
1. Run Contests
People love contests! Hosting a contest is a great way to increase social media engagement and get people talking about your brand. Just make sure to choose a prize that will appeal to your target audience.
1. Be Human
Your social media followers want to see the human side of your brand. Show them that there are real people behind your business by sharing behind-the-scenes photos and videos, Employee of the Month posts, and more.
1. Go Live
Live videos are all the rage right now, so take advantage of this trend! Go live on Facebook, Instagram, or Twitter and interact with your followers in real time. You can answer their questions, give them a tour of your office or store, or just chat with them about what’s going on in the world.
1. Respond to Comments
Make sure to respond to comments on your posts! Whether it’s a positive or negative comment, people will appreciate that you took the time to respond. This shows that you care about what they have to say and that you value their feedback.
1. Tell Stories
People love stories, so tell them some! Share customer success stories, stories about how your product or service has helped people, or even just fun anecdotes about your employees or company culture. stories make people feel connected to your brand and more likely to engage with you on social media.

Final Thoughts:

Building social media engagement takes time, effort, and consistency but it is worth it! By following these seven tips, you’ll be well on your way to increasing social media engagement for your brand in no time. Do you have any other tips? Share them with us in the comments below!
November 30, 2022
How is Video Content Beneficial for SEO and CRO
SEO or search engine optimization is many times thought in regard to or in terms of the words on a page that Google “reads” when it is crawling a website. We all know that things like headers, meta descriptions, title tags, and written content on a page are clearly very important, but when it comes to content marketing, it is equally imperative to SEO, if not more. Did you know that when you add videos to a webpage, it can majorly help in improving your SEO? And, of course, we are all familiar with the benefits of SEO & CRO. On that note, you will be happy to know that videos are also hugely crucial to conversion rate optimization, or CRO as we call it. SEO, as well as CRO services, always work in conjunction with one another. This is done in order to drive traffic to a site. Further, it leads to getting the users to take the desired action, which is then called a conversion. Video is crucial to both of these things. In this blog, we will be discussing the benefits of Video marketing and how it helps SEO and CRO!

Let’s dig deep into why video is important to search engine optimization!

We are all required to get an understanding of what Google looks for when it crawls websites. We should be paying attention to what factors into Google’s rankings on the SERP; search engine results page. All of this is required before we answer the question of how video helps with SEO!

Google’s algorithms are very important to understand. They value the quality as well as the relevance of the content on a page in regard to the original search. This is done when Google is deciding what web pages should show up higher in the SERP.

This is why SEO practices often include optimizing the existing content on a page with the simple process of adding relevant keywords. On top of this, it should be made sure the content being put up is grammatically correct and reads well. This will ensure that there is no duplication of content.

However, it is a common misconception that Google if only looking at the text on a page. Google also goes on to scan for additional media types, including images as well as videos. This is the way it sees what the page offers, in order to make the search engine’s SERP, more relevant to users. In Google’s eyes, quality content with graphics as well as videos is a jackpot. Such are the benefits of video marketing, that websites with a mixture of quality text as well as visuals are considered varied and informative. This is a process done for boosting SEO efforts and giving you some of those great advantages of SEO.

And now, let’s dig deep into why video is important to conversion rate optimization!

Did you know that there are about 83% of video marketers have reported how video content has majorly helped them in increasing the average time, for which visitors stayed on their page? In fact, it has also been observed that a video on a website’s landing page has the capability to boost conversion rates by 80%!

The simple fact is that, if you provide more relevant content on your website, the users tend to engage and stay on it longer. On that note, typically, the more time for which someone is actively on your webpage, the more likely they will be to convert. The benefits of video marketing are not only that it helps drive more traffic to a webpage, but also that it keeps the users on the page as video gives them more content to interact with.

It has been observed that video also helps CRO as people are more inclined towards buying a product after they watch a video about/for it. This is because of the fact that people are able to retain more content of a message when they watch it in a video, rather than reading about it.

Our brains are hardwired for visual content. It processes this kind of content up to 60,000x faster than it processes text.

The pros of video marketing are that studies have shown about 54% of consumers ask for more videos from their favorite brands. The best type of content in order to attract people is video.

We are sure that now you have a good idea of the various benefits of video marketing and how it can lead to better SEO and CRO. Eventually, your business will be able to enjoy the great benefits of SEO & CRO as well.

By following simple steps, like increasing the amount of video you show to your user landing on your webpage, you can hack into all of these benefits. When you will be attracting users through video marketing, it will enhance your SEO, and eventually, you will be enjoying more of the converted users buying from you.

So, if you haven’t already started putting out more video content to attract your users, now is the time to get into it. In short, remember these 5 points on how video marketing can lead to achieving search engine optimization results.
1. Google Cares About Your Video Content More Than Ever
2. Video Marketing Will Lead to Major Traffic-Generation
3. Video Will Keep Users More Interacted on Your Site
4. People Are Always More Likely to Link to Videos
5. Videos Help in Improving the Value of SEO
Here’s hoping that you are able to relish the benefits of SEO & CRO as well as video marketing.
November 21, 2022
Content Marketing and Social Media- The Most Powerful SEO Weapons

When it comes to content marketing as well as social media you must have heard a million times how powerful they are. However, the question arises, why are they considered your most powerful weapon in today’s day? When you think about SEO, you have any questions popping into your mind. The questions may include, “Is everything in SEO related to my website?”, “Does the path to SEO come along with social media?”, and “What do I have to do when it comes to content marketing?”

As providers of social media services as well as content marketing services, we understand these questions and even how to answer them. Firstly, all of the above questions or completely valid. When it comes to SEO and making sure that it works effectively, there are many balls that we all have to juggle. This includes on-page as well as off-page activities as well. Along with this comes social media and content marketing including blogs, website content as well as videos, and much more.

In this blog, let’s explore why these two weapons become the most important ones for you to carry in the digital world war.

The vitality of integration

When you think of a strong marketing strategy, think of a number of different components that it includes. As providers of content marketing services and social media optimization services, we have the management of both in our contracts. This is because we know in order to get the best results for you, we require everything to move in a proper alignment. To ensure the clarity of this statement, let us look at a simple example.

Step one: a potential customer finds your brand with the help of a keyword search.

Step two: they go to Facebook or Twitter and check the basic information about your business. They are easily able to find relevant as well as fresh content.

Step three: they visit your business website and find the content that they can relate to, in addition to recent blogs published on the website.

This particular potential customer will be much more likely to convert when your business passes all such tests that they make it go through just to ensure that the brand is valid. However, the imperative thing to remember is that none of this would happen if you wouldn’t combine all of these tactics into an integrated as well as comprehensive strategy.

This is why it is important to understand the vitality of integration when it comes to the content marketing services or social media services that you hire.

The formula to improve SEO is by combining content marketing and Twitter.

Here’s a fun fact for you: Google has started to index new content on Twitter. When Google conducts its web search, it collects pages to index. This includes Twitter. The whole process happens very quickly. Certain variables tend to affect the time at which the Twitter content gets indexed by Google. This includes variables like when the content was created, how many people are tweeting it at a given time, the retweets all over, and much more.

In this case, when someone has a sound social media strategy that incorporates links, curated content as well as images they will find better results. This kind of content marketing approach can create a lot of traction as well as decrease the time Google requires to find your business. This turns out to become a huge benefit for not only social media but also for SEO.

But, how does Google rank a website?

If you want to understand this in the simplest manner, Google ranks a website and posts it higher if it believes that the brand is a credible source. The credibility of your brand is judged by the power of your content marketing. This also includes the backlinks to your website as well as your social media influence.

If you want to check the credibility of your business, ask yourself the following questions:

-is my content applicable to my brand?

-are all my customers engaging with the content on my social media profiles?

-have I cultivated influencers that interact with my content as well as my brand?

If the answer to all of these questions was a yes, then you will most likely see your website ranking increase.

Adopt a content marketing strategy that is evolving and fresh!

If you want to keep your page rank and make a difference with your SEO then you will need to approach it from a number of angles. This is why content and social media become the most powerful weapons for you. So, you should be creating more content whether it is on your website or on your social platforms. This will make sure to support your efforts elsewhere. Ensuring that you are sharing your keywords as well as key phrases everywhere is a great idea. Linking back to your website regularly will support your SEO strategy like nothing better can.

In conclusion, even if you know that the two most powerful weapons or social media and content marketing, it is very important to know exactly how to use them for your benefit. By reading such blogs and adopting great new strategies your business can show you improvement quickly and progressively. However, if you are feeling intimidated by so much information related to these, you can always seek help.

Providers of digital marketing services in India like Infocrats can help you curate the perfect strategy for your business. All you need to do is tell us how much you are willing to be involved and we will handle the rest.

If these two weapons are used correctly, they can show you wonders for your business. With the help of some guidance, you can understand social media and content marketing very easily and take it further all by yourself. All you need is a great strategy and consistency to keep up with it, for groundbreaking results.

November 14, 2022
8 Digital Marketing Best Practices for 2022 and Beyond
As we move into a new year, it’s important to reflect on the successes and failures of the past 12 months and set ourselves up for a strong 2023 and upcoming months.

Digital marketing is always changing, which can make it difficult to keep up with the latest trends and technologies. However, if you want your business to succeed, it’s important to stay on top of the latest digital marketing trends and best practices. Here are 8 digital marketing practices that will help you stay ahead of the curve in the coming year.
1. Invest in SEO
If you want your website to rank high in search engine results pages (SERPs), you need to invest in SEO services. Search engine optimization is an ever-changing field, so it’s important to partner with an experienced SEO company in India that can help you keep up with the latest changes. A good SEO strategy should include keyword research, on-page optimization, link building, and more.
1. Create High-Quality Content
One of the most effective ways to attract new visitors to your website is by creating high-quality content that is relevant to your target audience. When creating content, be sure to optimize it for search engines by including relevant keywords and phrases. In addition, make sure your content is well-written and engaging so that people will want to read it.
1. Use Social Media Strategically
Social media is a powerful tool that can be used to reach a large number of people quickly and easily. However, if you want to use social media effectively, you need to have a strategic plan in place. This plan should include which platforms you will use, what kind of content you will post, how often you will post, and who your target audience is. Only by planning ahead can you hope to use social media successfully.
1. Implement an Effective Email Marketing Campaign
Email marketing is still one of the most effective ways to reach potential customers. If you want your email marketing campaign to be successful, there are a few things you need to do. First, segment your list so that you are only sending emails to people who are interested in what you have to say. Second, personalize your emails as much as possible so that they feel like they were written just for the reader. Finally, don’t forget to include a call to action so that people know what you want them to do next.
1. Pay Attention to Your Website’s Design
Your website’s design is one of the first things potential customers will notice when they visit your site. As such, it’s important to make sure your website looks professional and is easy to navigate. If your website is poorly designed or hard to use, people will likely leave without taking any action.
1. Make Sure Your Website is Mobile-Friendly
More and more people are using their smartphones and tablets to access the internet instead of desktop computers. As such, it’s important for custom web designers to make your website mobile-friendly. This means making sure your site is responsive so that it can be easily viewed on all devices. If your website isn’t mobile-friendly, you’ll lose out on potential customers.

7 . Use PPC Advertising

PPC advertising allows you to pay for ads that appear at the top of SERPs. While this type of advertising can be expensive, it can also be very effective if you decide to use PPC ads, be sure to target your ads carefully so that you don’t waste money on impressions from people who aren’t interested in what you have to offer.

8 . Measure Your Results

It doesn’t matter what kind of marketing activities you’re doing. What matters is whether or not they’re working. Be sure to measure your results so that you can determine which activities are generating leads and customers and which ones aren’t worthy of our time and effort. By measuring your results, you can make sure that your marketing activities are effectively reaching your target audience and helping your business grow.

Conclusion:

These are just a few digital marketing best practices that will help you stay ahead of the curve in 2022. As technology continues to evolve, so does digital marketing. So keep these best practices in mind as you move into 2023 and beyond!
November 4, 2022
7 Ideal Ways To Boost Your Social Media Platforms
Whether you’re just getting started with social media or you’ve been at it for a while, it’s always helpful to revisit the basics and make sure you’re doing everything you can to maximize your platforms. In this blog post, we’ll go over seven strategic ways to boost your social media platforms. You’ll be sure to find some new ideas here that you can put into action right away!
1. Define your goals
59% of the world’s population uses social media. The average daily usage is 2 hours and 29 minutes (July 2022).

Before you start creating content or engaging with others on social media, it’s important to take a step back and define your goals. What do you want to achieve with your social media presence? Once you have a clear idea of your goals, you can create content and strategies that are aligned with those goals. This will help ensure that your efforts are focused and effective.
1. Know your audience
Who are you trying to reach with your social media platforms? It’s important to have a good understanding of your target audience so that you can create content that appeals to them. When you know who you’re talking to, it’s much easier to create messaging that resonates.
1. Create great content
This one might seem obvious, but it’s worth repeating: if you want people to pay attention to your social media platforms, you need to post great content! Make sure the content you share is interesting, informative, visually appealing, and on-brand. If you’re not sure where to start, check out this guide to creating killer content for social media.
1. Use hashtags strategically
Hashtags are a great way to reach new audiences and get more eyes on your content—but only if they’re used properly! Don’t go overboard with hashtags—a few carefully chosen ones will do the trick. And make sure they’re relevant to the content you’re sharing; otherwise, people will tune out pretty quickly. Not sure which hashtags to use? Try using a tool like Hashtagify or RiteTag to find popular, relevant hashtags for your industry or niche.
1. Post at optimal times
Timing is everything when it comes to social media! If you want people to actually see the great content you’re sharing, make sure your social media marketing company in India is posting at times when users are most likely to be online and scrolling through their feeds. Tools like Buffer and Hootsuite can help with this by allowing you to schedule your posts in advance so that they go live at just the right time.
1. Engage with others regularly
Social media is all about building relationships—so make sure you’re taking the time to engage with others on a regular basis. This means leaving comments on other people’s posts, liking and resharing their content, and generally being active in the online community related to your industry or niche. The more effort you put into building relationships, the more likely people are to return the favor!
1. Be consistent
You won’t get very far on social media if you’re inconsistent—so make sure you’re posting regularly and keeping up with engagement. A good rule of thumb is to post at least once per day on each platform; more frequently is even better! And if consistent posting feels like too much of a challenge right now, consider using a tool like CoSchedule or SmarterQueue so that you can batch-create content in advance and schedule it out ahead of time. That way, all you have left to do is focus on engaging with others throughout the week!

Conclusion:

These days, social media is essential for businesses and individuals alike who want to build their online presence—but it takes more than just randomly posting whenever inspiration strikes (or worse, not posting at all). By following these seven strategies, you can boost your social media platforms and get closer to achieving your online marketing goals!

How Social Media Marketing Companies Can Help?

Many businesses are quickly coming to realize the potential of social media marketing. After all, with billions of people around the world using social media platforms like Facebook and Twitter, there is a vast audience to reach. However, social media marketing is more complex than simply creating a profile and posting occasional updates. In order to be successful, businesses need to develop a strategic plan that takes into account their goals, target audience, and budget. This is where a social media marketing company can be of assistance.

By developing a tailored plan and implementing it effectively, a social media marketing service provider in India can help businesses to reach their target audience and achieve their desired results. In other words, if you want your business to succeed in the ever-changing world of social media, it is important to work with a reputable and experienced social media marketing company like INFOCRATS.
October 26, 2022
Top 5 Web Design Trends for 2022 and How to Use Them
In today’s business world, having an effective website is essential. A website helps to create the first impression for potential customers, and it can be a valuable tool for promoting products and services. However, designing an effective website takes more than just placing some text and images on a page. There are a number of important factors to consider, such as usability, navigability, and visual appeal. By working with a professional web designer, businesses can ensure that their websites are well-designed and effective. A good web designer will take the time to understand the goals of the business and the needs of the target audience. With this knowledge, they can create a website that is easy to use and visually appealing, helping the business to achieve its objectives.

As a business owner, it’s important to stay ahead of the curve – especially when it comes to your website. Your website is often the first impression potential customers will have of your business, so you want to make sure it’s a good one! Here are the top 5 web design trends for 2022 and how you can use them to your advantage.
1. Increased Use of Asymmetrical Layouts
Asymmetrical layouts are becoming increasingly popular in custom web design. This trend is all about balance – creating a visually appealing design by balancing different elements on the page. Asymmetrical layouts can be used to add interest and contrast to your website.

In the early days of web design, most pages were laid out in a symmetrical way, with the content centered in the middle of the screen. However, as screen sizes have become more varied, designers have increasingly turned to asymmetrical layouts. This type of layout can be more visually interesting, and it can also be more effective in terms of usability. By breaking up the page into different sections, designers can make it easier for users to find the content they are looking for. In addition, asymmetrical layouts can help to create a sense of hierarchy on the page, making it clear what is most important. As web design continues to evolve, it is likely that we will see even more use of asymmetrical layouts.
1. Dark Mode Options
The dark mode is a new trend that is gaining popularity, especially among younger audiences. The dark mode is basically the inverse of the light mode – instead of having a white background with black text, the dark mode uses a black background with white text. This can help reduce eye strain, especially when viewing your website in low-light conditions.
1. More Minimalist Designs
Minimalist designs are another popular trend that allows you to focus on the most important elements of your website. In today’s fast-paced world, visitors to your website are looking for information that is easy to find and understand. Minimalist designs allow you to focus on the most important elements of your website, making it easier for visitors to find what they are looking for. This type of design is clean, clutter-free, and easy to navigate. By using fewer elements on your website, you can create a more efficient and user-friendly experience for your visitors. In addition, minimalist designs are often more visually appealing than websites that are overloaded with information. If you want to create a website that is both user-friendly and visually appealing, consider using a minimalist design.
1. Animations and Micro-Interactions
Adding animations and micro-interactions to your website can help grab attention and keep visitors engaged. This trend is all about adding small details that make a big impact. Animations can be used to highlight important information or add visual interest to your site. Micro-interactions can be used to provide feedback, such as when a visitor clicks on a button or link.
1. Handmade Graphics
In the world of web design, trends come and go. For a while, it was all about flat design, then came parallax scrolling and material design. So what’s next? Some experts believe that handmade graphics will be one of the big trends in web design in 2022. This involves creating individualized illustrations and icons, rather than using ready-made stock images. The goal is to create a site that is unique and memorable, with a handcrafted look that sets it apart from the rest. While this trend may not be for everyone, those who embrace it will likely find that it helps their site to stand out from the crowd.

Conclusion:

By using these trends in your web design, you can create an impactful and user-friendly website that will help your business stand out from the competition. Stay ahead of the curve by implementing these trends early on – your future customers will thank you!

How Can We Help?

When it comes to online visibility, your website is your most important asset. It’s the first impression potential customers will have of your business, and it needs to make a good one. That’s where a website design company comes in. A professional website design company in India can help you create a website that is visually appealing, user-friendly, and optimized for search engines. In other words, a website design company can help you create a website that will help you achieve your business goals.

If you’re not sure where to start, a website design company can also help you with that. They can assess your needs and provide you with a customized solution that fits your budget and your timeline. So if you’re looking to take your business to the next level, don’t do it alone – partner with a website design company like INFOCRATS and watch your business grow.
October 18, 2022
9 Tips for App Developers to Build Successful Mobile Apps
In today’s world, mobile apps are more important than ever. They provide a convenient way for users to access information and perform tasks while on the go. They also allow businesses to reach a wider audience and promote their products and services. As a result, there is a strong demand for mobile app development services. However, not all mobile apps are successful. In order to be successful, a mobile app must be well-designed, easy to use, and relevant to its target audience. It must also offer value that exceeds the cost of development and marketing. When these criteria are met, a mobile app has the potential to become a valuable asset for any business.

When it comes to app development, there are a lot of factors to consider if you want to build a successful app. Here are 9 tips from experienced mobile app developers in India that can help you create a successful mobile app:
1. Define your app’s purpose and audience
Before you even start coding, it’s important to have a clear understanding of what your app is supposed to do and who your target audience is. They know who their users are and what they want or need from a mobile application. This allows them to create apps that are not only useful but also appealing to their target market. This will help you make decisions about the app’s features, design, and overall user experience.
1. Keep it simple
Don’t try to cram too much into your app. It’s important to focus on delivering a great user experience, and that means keeping your app’s design and functionality simple. Too many features will only overwhelm users and make your app difficult to use.
1. Make it easy to use
A great app isn’t just about having killer features—it’s also about being easy to use. That’s why a well-designed user interface is essential for any successful app. The interface should be intuitive and straightforward so that even first-time users can quickly figure out how to navigate the app. Jargon and complex terminology should be avoided, as they can make the app seem inaccessible. Whenever possible, provide clear instructions that guide users through the various features of the app. By making your app easy to use, you’ll encourage more people to download and use it on a regular basis.
1. Add value
Your app should offer something of value to users, whether it’s a useful tool, entertaining content, or helpful information. If your app doesn’t provide some sort of value, users will quickly lose interest and delete it from their devices.
1. Focus on the user experience
User experience (UX) is a crucial element of any mobile app. It encompasses everything from the app’s overall design to the smallest details of its functionality. A great UX can make an app easy and enjoyable to use, even if it isn’t the most feature-rich or visually stunning. On the other hand, a poor UX can make even the most impressive app frustrating and difficult to use. As a result, UX should be a key focus when developing any mobile app. Pay attention to every aspect of the app, from its loading speed to how easy it is to perform common tasks. By providing a great UX, you’ll encourage users to keep coming back to your app.
1. Testing
Before you launch your app, it’s important to put it through rigorous testing to ensure that everything works as it should. This includes both functional testing (e.g. making sure all the app’s features work properly) and performance testing (e.g. ensuring the app can handle heavy usage without crashing).

Also Read: 6 Things to Check Before Hiring a Mobile App Development Company
1. Promote your app
Once your app is launched, you need to promote it to reach your target audience. There are a number of ways to do this, including app store optimization, social media marketing, and paid advertising.
1. Update your app regularly
In today’s fast-paced world, people are constantly looking for new and innovative ways to make their lives easier. As a result, there is a huge market for mobile apps that can simplify everyday tasks. However, users will quickly lose interest in an app that isn’t regularly updated with new features and bug fixes. In addition to adding new functionality, you should also address any performance issues in each update.

By regularly releasing updates, you can ensure that your app remains one of the most popular options on the market.
1. Get feedback and listen to it
Finally, it’s important to get feedback from users and actually listen to what they have to say. This will help you identify areas where your app can be improved, and make the necessary changes to keep users happy.

So, what are you waiting for? Start building your app today with a top app development company in Indore! And if you need help along the way, be sure to visit our website. We have tons of resources that can guide you through the process of app development and give you tips on how to make your app successful.
October 10, 2022
Here’s How a Custom Website Design Can Leverage Your Company
By now we all know that a great web presence is vital to the ability of a business to grow. Your website would serve as the hub that would anchor all of your efforts related to digital marketing. A website is an essential tool that showcases the products or services that a business offers. It also gives the customers a way to learn more about any organization. In the absence of a strong website, customers are more likely to have a hard time figuring out why they should be choosing you for their unique needs.

Here are two main options that a business has to choose between when building a new website for themselves.
1. Custom website
2. Templated website
As you must know, there are various templates for websites available. This makes it easier and effortless to create a new website all on your own. Templates give you a faster as well as more affordable way of developing and launching your business’s new website. However, this leads to one big question; “Should I ever go for custom website design, and would it be worth it?”

You may be baffled to know, that in almost all circumstances the answer to that question is a big fat YES.

In short, the advantage that one receives from a custom web design makes it way easier to connect with customers as well as grow the business. And we all know, that ultimately, this is the very goal of having a website in the first place.

If we talk about the differences between a custom website design and templated website then you see how a custom website is built completely from scratch using code. In contrast, a templated website provides you with a pre-designed site that is based on a specific template.

When going for custom website development in India, your web designer works with you to create an absolutely unique website that would address the special needs of your business and provide an exceptional user experience for the visitors of the website.

This means that you will be maintaining control of every aspect throughout the design process. It would ensure that the finished product is a powerful tool for your business growth.

On the other hand, a templated website gives you the ability to add your own images as well as content to the website. However, this is very limited in the sense that the adjustments that you can make to the design features of the website like navigation, color, and more elements like that are restricted to some level. This hinders the process of delivering a fabulous user experience.

Generally, templated websites are fairly easy to set up. On the other hand, you will be needing the help of an experienced web developer or a digital marketing agency when it comes to building a custom website.

So it all comes down to the question; “how is custom website design superior?”

It is a much more effective tool to grow your business over time. We know that the initial cost may be greater, but the following benefits make website development in India well worth your investment:

– You can convey your brand’s unique value to your customers in the exact way that you want to.

– You can improve your search engine results in a more optimized manner.

– Custom website development allows you to have an easy process of scalability.

– Custom website design would give you a more professional appearance.

When it comes to creating a unique brand value and conveying the same to the customers, it becomes an important component of a strong business. These are the elements that go into your brand:

-the logo of your organization

-the colors that you choose directly affect brand recognition

-the name of your organization

-the fonts that you choose

-the styling choices

-the messaging related to your brand

When it comes to custom web design, your web developer or the digital marketing agency that you have hired has the ability to incorporate all of the above elements into your website.

Not only this, but it will also help you maintain control over the layout which will ultimately ensure that all of these elements are organized on the website in a way that makes them stand out and at the same time cater to your target audience.

However, templated sites are constrained by how the template has been organized. This means that it will significantly limit your capacity to leverage such important brand elements in a way that make them stand out to your target audience. Moreover, your site will have a very similar look and feel compared to the other websites that have been using the same template. For the same reasons, it can become very challenging when you want to convey your unique brand using a templated website.

Also Read: How To Prepare For A New Website?

Elaborating on the second point, custom websites generally do help you in ranking higher on the search engines. When SCO practices are used, it becomes much easier for a website to rank better on search engines. Also, the first-page organic search rankings are imperative to the success of all your digital marketing efforts.

You will be interested in knowing that a study has proved around 80 million keywords, as well as billions of search results, found that approximately 25% of people click the first organic search results they get from Google.

Apart from this, custom websites deliver a better user experience because they’re customized to cater to the unique needs of your target audience. They are also scalable as they will keep growing and meeting your changing needs. Additionally, custom web design can give you a more professional appearance as it is not just coming out of restricted elements of a templated website.

Keeping in mind all of these advantages that a custom website design and development can offer your business, you can be sure that the right decision is to go for customization. However, if you are looking for the ease of templated websites and the restricted use does not bother you, then you could go in that direction as well.
September 30, 2022
7 Ways a Custom Website Designer Can Help Your Business Grow
Paying for a templated website and throwing your company name on it might seem like the easier and cheaper option, but it’s certainly not the smarter choice. A website that doesn’t benefit your business is a waste of money.

In fact, 38 percent of website users will leave if a website is unattractive. Meanwhile, 39 percent will stop engaging if a website takes too long to load.

Instead of wasting your money, stand out from the crowd with custom web development. Want to learn more? Keep reading to discover what is a custom web design and the seven benefits of custom web development.

What is Custom Website Design?

Custom website design can be defined as a process whereby a web designer creates a unique website design specifically for a particular client or business. In most cases, custom website design is created to meet the specific needs and requirements of the client, which may be different from those of other businesses. Custom website design services may also include the incorporation of specific features that are not typically found on other websites.

How can a Custom Website Design help your business?

Custom website design is important for businesses in 2022 for a number of reasons. It can make your site more user-friendly, increase your brand awareness, and improve your search engine ranking. A custom website can also help you attract new customers and keep existing ones coming back for more. With so many businesses online, it is important to have a website that is unique and eye-catching. Custom website design can help you create a website that is truly unique and will grab attention.
1. User-Friendly: One of the most important ways a custom website can help your business is by making it more user-friendly. A well-designed website will be easy to navigate and understand, and users will be able to find what they’re looking for quickly and easily. This can help improve your conversion rates, as users are more likely to purchase from a site that’s easy to use.
2. Increased Brand Awareness: A custom website can also help increase your brand awareness. A well-designed site will reflect your company’s values and give users a positive impression of your business. This can lead to more traffic and higher conversion rates.
3. Improved Search Engine Ranking: More than 50 percent of website traffic comes through a search engine such as Google. A custom website can also improve your search engine ranking. Search engines take into account the design of your site when determining where to rank it in search results. If your site is well-designed and easy to use, it’s more likely to rank higher in search results, which can lead to more traffic and customers.
4. Attract New Customers: A custom website can also help you attract new customers. A well-designed site will make it easy for users to find your business and learn more about what you offer. This can lead to more sales and repeat business.
5. Keep Existing Customers: A custom website can also help you keep existing customers coming back for more. If your site is easy to use and provides valuable information, customers are likely to return to it. This can lead to more sales and repeat business.
6. Boost your Brand: A professional web design company can create a unique website that reflects your brand and helps you stand out from the competition. In addition, a custom website can be designed to appeal to your target audience and provide them with the information they need. With so many benefits, it’s no wonder that more and more businesses are investing in custom web design. If you’re looking to boost your brand, custom web design is a great place to start.
7. Easy to Navigate: A custom website design can help you create a website that is easy to navigate and use. With so many website options out there, it is important to have a website that is easy to use and navigate. Custom website design can help you create a website that is easy to use and navigate, making it more likely that people will stay on your website and use it.
Get Tailored Web Design That Matches Your Brand

Designing a website is not just about putting your company’s name and contact information online. It’s about creating an experience that reflects your brand and engages your customers. That’s why it’s important to work with a web design company that understands your business and can create a custom solution that meets your needs. Look for a company that offers a variety of services, including website development, graphic design, and digital marketing. With the right partner, you can create a website that truly reflects your brand and helps you reach your target audience.

A website design company in India like INFOCRATS can help you create a custom website that is tailored to your specific needs and requirements. By working closely with you, they will be able to understand your vision and create a website that reflects your brand and identity. In addition, a custom website will be designed to meet the unique needs of your target audience, ensuring more business success.
September 23, 2022
7 Things to Consider While You Hire a Digital Marketing Company
In the modern age, many businesses are turning to digital marketing in order to reach a wider audience. By using the internet, businesses can connect with potential customers from all over the world. However, digital marketing is not just about creating a website or placing ads online. It also involves using SEO techniques to ensure that your content is visible to potential customers. In addition, social media can be used to build relationships with customers and promote your brand. When used correctly, digital marketing can be an extremely powerful tool for growing your business.

Digital marketing is one of the most important aspects of any business today. If you’re not doing it, you’re behind the curve. Many businesses don’t have the time or resources to do digital marketing themselves, so they hire a digital marketing company to do it for them. This can be a difficult process, as there are many companies to choose from. In this blog post, we will discuss seven things to consider while you hire a digital marketing company in India!

Size:

The first thing to consider is the size of the company. You want to make sure that the company you’re hiring is large enough to handle your digital marketing needs, but not so large that they’ll treat you like a small fish in a big pond.

Specialty:

Second, consider the company’s specialty. What kind of digital marketing do they excel at? SEO? Social media marketing? Pay-per-click advertising? Make sure the company you’re hiring has experience in the digital marketing area that you need help with.

Location:

Third, consider the company’s location. If you’re a local business, you may want to hire a digital marketing company that’s located near you. However, if you’re targeting a national or international audience, it’s not as important.

Learn: What are Some Big Trends of SEO in 2022?

Price:

Fourth, consider the company’s price. digital marketing services can be expensive, so you want to make sure you’re getting a good deal. However, don’t sacrifice quality for the price. It’s important to find a balance between the two.

Reputation:

Fifth, consider the company’s reputation. What do other people say about them? Are they well-respected in the digital marketing community? Do they have any awards or accolades? A good digital marketing company in India will have a solid reputation that precedes them.

Sixth, consider the company’s portfolio. What kind of clients have they worked with in the past? Does their clientele align with your target audience? The best digital marketing service provider will have a portfolio that contains clients that are similar to the ones you’re targeting.

Services:

Seventh, consider the company’s services. When looking at the services a digital marketing agency offers, you should make sure they have experience in the areas you’re interested in. For example, if you’re looking to improve your website’s search engine optimization (SEO), you’ll want to choose a company that specializes in that area. You should also consider the other services they offer, such as social media marketing, email marketing, and content marketing. These are all important aspects of digital marketing, and you’ll want to make sure the company you choose can help you with all of them.

Finally, consider your gut feeling. After doing all of this research, you should have a good idea of which digital marketing company you want to hire. But sometimes, the best way to make a decision is to go with your gut.

If you keep these seven things in mind while you’re searching for a digital marketing company in Indore, you’ll be sure to find the perfect one for your business!

How Digital Marketing Companies Can Help you Grow?

Digital marketing companies can help you grow your business in a number of ways. They can help you reach a wider audience through digital channels, including search engine optimization (SEO), social media, PPC marketing, and email marketing. Additionally, digital marketing companies can help you create more compelling and effective marketing campaigns that are designed to engage and convert leads into customers. And, finally, digital marketing companies can provide you with the tools and data you need to track your marketing campaign’s performance and ROI. If you’re looking for help growing your business, consider partnering with a digital marketing company or agency.

If you’re running a business, it’s important to make sure you’re visible online. These days, that means having a strong digital marketing presence. But if you’re not a marketing expert, how can you make sure you’re doing it right? One solution is to hire a digital marketing firm. Here are three benefits of working with a team of professionals:
1. They can help you reach your target audience. A good digital marketing company will have experience targeting specific demographics and will know how to reach them effectively online.
2. They can save you time. Marketing is a full-time job, and unless you have someone on your team dedicated to it, it can be tough to stay on top of everything. Hiring a company means you can focus on running your business while they handle the marketing.
3. They can provide fresh perspectives. It’s easy to get stuck in a rut when you’re too close to your business. Working with a digital marketing company gives you access to new ideas and strategies that can take your business to the next level.
If you’re looking to improve your online presence, hiring a digital marketing company like Infocrats is a great option. Drop us an email at info@infocratsweb.com
September 14, 2022