Category: Website design and development

4 Ultimate Ways of Securing Your Website!

If you own a website then you know that one of the most terrifying things that can happen to you is getting all your work altered or entirely watched out by a hacker.

As a web development company in India, we have seen many breaches and hacks. At this point in time, you might be thinking why would someone come and attack your tiny website. However, it is only a myth that hackers just target big businesses. A report has even found that small businesses have become the victim of a total of 43% of data breaches out there.

The point to be noted here is that whatever amount of hard work you have put into your website, you would want it to be secured. This means that it is highly imperative for everyone to take the required steps in order to protect their website.

As a recognized provider of custom website design services in India, it’s our job to help you with that. This is why we have created an easy four-step list for you to secure your website from hackers.

These steps include a little bit of technicality but many of them are such that you can do them on your own without getting your developer involved.

1. Installing security plug-ins: if you have built your website using a content management system that is CMS then you can enhance your website with security plug-ins. This will ensure that the plug-ins actively prevent any hacking attempts that I made toward your website. All of the main CMS options come along with security plug-ins and the best part is that many of them are free to use.

For WordPress these can include Sucuri, Wordfence, Bulletproof Security and etc. For Magento or they can include Amasty and Watchlog Pro etc. The security extensions for Joomla can include JHacker Watch, Antivirus Website Protection, jomDefender, RSFirewall and etc.

2. Using HTTPS: as a consumer, you probably already know that when you are providing any kind of sensitive information to a website you should look for the green lock image and HTTPS in your browser bar. HTTPS indicates that it is safe to give out any kind of financial information on that particular webpage.

Apart from this, an SSL certificate is crucial as it secures any kind of transfer of data like credit cards, personal data, contact information and etc between the website and the server. Not only has this certificate always been important for any kind of e-commerce website but now it has become more than crucial to have it since Google released a chrome update in 2018. In this update, Google alerts the website visitors if the website lacks an SSL certificate to be installed. So, if you don’t have one your website visitors will move away to another website feeling insecure about using this one.

3. Keeping your website platform as well as software up-to-date: when you use a CMS along with all its useful plug-ins as well as extensions it is a fact that it offers you many benefits but it is also true that it brings a lot of risk in. The primary cause of any kind of website infection is the vulnerabilities in its CMS’ extensible components.

As many of such tools have been created as open-source software programs their code becomes easily accessible to great developers as well as malicious hackers. This means that hackers can pore all over this code and look for any kind of security vulnerabilities that will permit them to take control of your business website and exploit any platform or prescription weakness that they find. The only way to protect your website from such hacking is to make sure that the website, as well as the software, is up-to-date including all the CMS plug-ins, apps, scripts that you have installed, etc. Even as we provide website development we need to make sure of the same.

Also read: Top Programming Languages in 2022 for Web Development

4. Ensuring that the passwords are secure: although this point seems like a simple one, it is a crucial one too. When setting a password we are always tempted into keeping it easy for us to remember. This is also why studies show that 123456 is still one of the most common passwords. This is where you have got to pull yourself up and make that effort of figuring out a truly secure password for your business website.

This means that it should be long, include a mix of special characters, numbers, as well as letters, and it, should not be easy to guess. One of the best tips is never to use something related to your personal information like your birthday or your kid’s name. Because that would mean offering the password on a silver platter to a basic hacker. When you think of secure passwords you need to make sure that it’s not only your password that is secure but everyone else’s passwords who have access to your business website. So make sure that you Institute requirements for all website users which forces them to use a great number of characters and types of characters in their passwords. Holding them to a higher standard of password will eventually pay off.

Although this list was small and simple there are other steps that you can take with the help of your developer to ensure the security of your website. However, if you have not even begun securing your website then these simple steps will ensure to do so. If I told you to think that the steps are also something you cannot do on your own then make sure your developer gets involved and helps you out with the same.

Above all, remember, that even if you make a great website for your business, it will not bring you success, if it is hacked on its way! Therefore, as you make the dream business website, keep ensuring that its security is still intact!

Our goal at InfoCrats is to build the perfect website for your business that reflects your brand value, vision, and culture. To request a quote, fill out our contact form here!

June 16, 2022
The 7 Unmatched Benefits of a Mobile-Friendly Website
In the past couple of years, all of us have come to realize that people and their mobile phones are inseparable. Whether you pick a scenario at home or at your work or anywhere else, you will see people using their phones. It has become more like a basic need that we were fulfilling every day and every night.

That being said the above becomes one of the major benefits of making your website mobile-friendly. Generally speaking, any business website that has been optimized for mobile viewing is one that delivers information in a fast as well as effective manner.

In order to understand the benefits of mobile website optimization, we will have to first understand what is the process is all about.

A mobile web design or responsive web design is a website that can adapt to any screen size and so becomes easy to use on the mobile as it is on tablets as well as desktops without having to pinch or scroll.

When you hire a responsive web design service provider you will notice that they will give you a design that instinctively adapts to the phone or device that it is being viewed on so that it looks great on all of the devices.

Accordingly, 74% of people out there say that they are more likely to return to a mobile-friendly web design rather than one which is not responsive.

When you get a custom web design company in Indore, make sure that your mobile-friendly web design has the following elements:
- Quickly loads
- Has less text
- Has very less pop-ups
- Contains simple drop-down menus
- Has easy to locate the contact information
- Has prominent calls to action
- Have buttons that are large as well as easily targeted
According to Google, when you don’t have a mobile-friendly web design, it acts as your business shutting down for one day almost every week.

Now that we know a little bit about mobile-friendly web design and responsive websites let’s dig into the unmatched benefits of a website that is completely mobile friendly:
1. Attracting more visitors
It has been observed that around 40% of any website’s traffic is now coming from mobile phones. This means that almost 50% of your users require a website that is mobile-friendly so that they can easily and effortlessly engage with your business. The fact is that there are many mobile users who will simply click away from a page on your website if it does not respond the way they wanted.

2. Mobile users are more into buying

We all want to be informed instantly about everything that is happening in our fast-paced generation. This is why one of the major benefits of mobile optimization becomes that it offers mobile users a way to faster purchasing whenever they feel like doing so. This makes mobile users bigger buyers of your business if they are provided with a mobile-friendly web design.

3. The download speed is faster

When you hire someone for responsive web design services they will make sure that your mobile-friendly web design is specifically designed for mobile standards. This means that it will include optimal download speed which will eventually turn out to be less waiting and more browsing for your users.

4. Improved search engine optimization

When you have a mobile website, it would provide improved rankings on mobile-friendly search engines including Google as well as Yahoo. Not only this but, it will also allow placement in a growing number of mobile as well as local directories. Eventually, this would mean that your mobile-friendly website would rank higher on search engine listings. And this just means that it will be easier for users to find your business.
1. Enjoy a lower maintenance cost
A mobile-friendly web design and a responsive website might cost you a little bit more upfront however it is definitely much lower in terms of maintenance cost. For example, you will not need to reformat duplicate or even add features to your content twice. You could go for custom web design in Indore and many professionals will help you in building your responsive website to help your business grow using all of these benefits that come along with it.
1. Comes with new advertising opportunities
Since mobile advertising is the kind that is growing at a very good pace it presents many new opportunities that can help you reach your target audiences. If your business advertises on Google ad words or any other PPC network then there is a good chance that your advertisements may also be appearing in mobile listings. However, with the process of mobile advertising, you would have to ensure that your advertisements are leading to mobile-optimized landing pages and not on regular desktop sites. This will give you optimal results as well as maximum ROI.
1. Give your users an improved experience
When you offer your users, a mobile-friendly web design, they will be able to enjoy an improved user experience. This is because mobile websites are designed specifically for handheld devices. We all know by now that there is nobody who would like to browse a desktop website on their phone. Research has shown that mobile-optimized websites come with an evidently improved user experience as well as satisfaction making a positive impression on the users that are visiting the website.

There are many more advantages to a mobile-friendly web design. Your business can easily boom if you hire web development company indore to get yourself a responsive website. If you are thinking to go for custom web design in Indore, then do visit our website and get in touch with us at seo@infocratsweb.com
April 13, 2022
Top Programming Languages in 2022 for Web Development

It has been proven time and again that custom web development in India is a field that is so evergreen that opportunities here are always more than enough for everyone. Web development is something that emerged in the early 90s and shook the development industry with its evolution while driving in diverse ways as well as domains. In the 21st century, it is still one of the most sought-after skills. If you are someone who is looking at a career working with a web development company then mastering web development languages is extremely essential.

The best way to understand programming languages is a simple definition that states that these are computer languages used by programmers or developers in order to communicate with computers. Simply put, programming languages are a set of instructions that are written in any specific language be it C, C++, Python, Java that helps you perform a specific task.

So, if you are looking to provide web development services in Indore or elsewhere then the information regarding programming languages that will be dominating the year 2022 might come in handy.

Here’s a list of the top five programming languages from which you can choose the one that you like and that meets your requirement. We have also stated the reasons why these languages make it to the top of our list. Have a look:

1. JavaScript: The very ruler of web development has undoubtedly been Javascript. Being the most popular language among web developers, this one is the only language that allows people to create both backends as well as front-end web applications and mobile applications too.

According to Developer Economics (2020), there were 12.4 million software developers that were using JavaScript. This also states that around 53% of all developers out there were using JavaScript at some point or the other.

Looking at the 2016 Stack Overflow Developer Survey, we can conclude that JavaScript is genuinely the most commonly used programming language on planet earth. (Source)

One of the major attractions of the JavaScript programming language is not only that it can run on a browser and server using node JS but it is also the incredible frameworks as well as libraries that it has available for the process of web development as well as app development.

2. TypeScript: The reason why people call Typescript the superset of JavaScript is because it contains almost the same kind of applications as JavaScript does. A great dynamic web development company can tell you that Typescript is mainly a language that has been made for development. This means that it does not come along with a lot of appeal to the scientific community out there.

Nevertheless, Typescript has been stated as the second most popular language if you look at the list of most loved languages curated by StackFlow. When comparing Typescript to JavaScript all you need to know is that the former has simplified many difficult-to-understand behaviors that the latter had. Simply put, Typescript is easier to use for up-and-coming developers with a lower skill set of using JavaScript.

3. Python: In recent times people have noticed that this was another one of those languages that gained a lot of popularity very quickly. People know that Python is not exactly a new language and has survived quite well. It is popularly stated as the most versatile programming language today. The providers of web development services in Indore use Python for various processes like data science, scripting, web development as well as automation.

Just like JavaScript, the community users express a lot of support towards Python since it has many useful frameworks, libraries as well as tools that help developers create a web application very quickly and effortlessly.

According to Python statistics in the year 2020, it was revealed that there are around 8.2 million developers of Python in the world. On top of this, it was observed that in September 2019 there were 7 million Python developers and 7.1 million Java developers in the entire world at the time.

4. PHP: For many developers, PHP has been a big blessing. Created many many years ago this may just be one of the best programming languages for web development in the year 2022. The benefits that PHP bags with itself include its dynamic nature and the fact that it is a server-side scripting language.

If such benefits are not enough to incline you towards thinking well about PHP, recall how half of the internet is genuinely running on this programming language including one of the most popular web application software called WordPress.

5. C++: Now, don’t fall off your chair yet. We know that it might come as a shock to you that we have included this programming language in a blog that states the top-five programming languages in 2022. C++ is a language known for being used to learn basic concepts of data structures as well as algorithms. People have always believed that this language has very little use in the practical world.

What people forget is that C++ has one of the largest learning communities among all of the other programming

languages. This makes it very easy to learn and even master. So, while we are fully aware that it will not dominate the year 2022 it will still have a great shot and is one of the most popularly used languages for learning in this year as well as it has been for so many years in the past.

There are many other great programming languages for web development that will show their face in 2022. However, if you’re thinking to go into the world of development then these languages will always be the few that you can trust and rely on. If you are serious about pursuing a career in custom web development in India then you should definitely dive into some of the great courses that are provided to learn the top programming languages for web development.

April 4, 2022
7 Unique Benefits of Dynamic Website
Website Development has gained a lot of focus over the years in the attempt of improving the UX for brands and their consumers. Any professional web development agency aims to design sites that are more intuitive, beautiful, and have multiple options to view on multiple devices including- desktops, smartphones, iPads, laptops, etc. One such exciting upgrade to website development happened through the making of dynamic websites.

If you’re building a new corporate website, you might be wondering whether to go with a static or dynamic design.

Or perhaps you’re simply unsure what the difference is.

Don’t worry, we’re here to assist you.

What is a Dynamic Website?

Technically speaking, a dynamic website is built using advanced server technologies like PHP, JavaScript, or ASP to create more dynamic web pages. By dynamic website, we mean pages that are more interactive in nature and dynamically change in accordance with user type, time, language, and geographical location the viewer resides in. Dynamic websites require web programming & database designs that help in creating a more user-driven web page that changes as the user wants. Website design companies like INFOCRATS create dynamic websites, where the content and information on the page change according to the user commands.

Below is a closer look at the benefits of Dynamic Websites:
1. Easier to Add New Content
Do you plan to add blogs or news pages to your site?

Dynamic websites hold a big database of content, also called a content management system (CMS). This can be easily updated-unlike static sites, where every web page is a separate entity.

With a robust website, it’s usually as simple as clicking the ”NEW POST” or ”ADD BLOG” button in a template and hitting publish. The design and formatting of the blog page will be automatically be taken care of, creating a polished, professional look.

Website developers will enable you to alter other parts of your site to display the latest blog posts or news. There’s no need to add new posts to these sections, as it will be showcased automatically on the page.
1. Offers a Better User Experience
A dynamic website is one that is designed to be particularly user-friendly, allowing users to make modifications to the website as needed. These websites are interactive, allowing users to leave a comment or a response based on their experience while on the site. This allows the creator to receive real-time feedback on their work, which they can subsequently enhance. Building easy navigation, adding and upgrading functionalities, personalizing each visitor’s browsing experience, and so on can all be done quickly and efficiently, all of which will improve the overall experience.
1. More Personalized Browsing
One of the most significant advantages of having a dynamic website is the ability to provide consumers with a personalized browsing experience. Suggestions for content and products, features for recently viewed goods, and even material based on geography and demographics can all help keep people on your page and possibly take the next step with your company.
1. Looks More Professional
While professional static sites are possible, they lack the functionality and other aspects that many people demand from a modern website. Dynamic websites not only give the functions and engagement that visitors expect, but the simplicity of editing that comes with them also helps to elevate the professional appearance.

The better your dynamic design’s responsive element performs, the more you can target your audience. It’s all about creating a one-of-a-kind experience each time.
1. Stronger Targeting
Each user will have much easier access to the interactions they desire than before. They’ll be more visually engaged, well-informed, and able to connect with you better.

Furthermore, each person’s visit to your website will be unique each time they return. Maybe they want jeans from your online store one day and then simply want accessories the next. While looking on the fly, people may only be interested in your contact information, but they will return to read your blog later.

This will be picked up by dynamic website design, so always hire a website design service provider to make it easily done!

As consumers browse through their first visit and return for more, the display changes in real-time. This allows you to engage individuals at each stage of the purchase cycle, regardless of where they are in the process or what they are looking for.
1. Easily Manageable
To interact with data stored in databases, dynamic sites use languages like PHP and MVC. These websites can be built with an admin panel that allows the website owner to make changes to the website in the blink of an eye, even if they don’t know how to code.

Business owners can upload content on their pages with ease, edit backgrounds, and other design elements, and even make changes to the site without technical knowledge and expertise in coding. This makes the site much easier to maintain than its static counterparts.
1. Professional Looking
The dynamic website looks more professional and appealing than static websites. Static sites often look unprofessional. Simply showcasing your products/services on the website and asking the visitor to call, signup, and book an order is a cavemen style now. But if you go for a dynamic website you will get a fresh yet professional website look.

You Need To Opt For A Dynamic Website If:
1. Your website contains more than one web page.
2. For consumers and staff, you’ll need a login portal.
3. You want to keep your website current with the latest trends without investing a lot of money.
4. You want to make changes to web pages without having to change the code.
There are, of course, numerous other reasons why your website should use a server-side programming method.

Discover What Dynamic Design Can Do for You

Ready to see how the unique advantages shared above can improve your business?

You need to upgrade your website design first!

That is what we are here for. Our team of website design professionals can craft the dynamic experience you need and your users want. The process is simpler than you think and more powerful than you can ever dream of.

Contact us today to get started.

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March 25, 2022
Is WordPress is the Best Platform for Building Websites?
WordPress is widely recognized as the most widely used content management system (CMS) on the internet. This platform is now used by 42.6 percent of websites, or approximately 85.6 million websites.

But why is WordPress so popular, and is it a suitable choice if you need a dependable website for your company?

WordPress was created with the intention of serving as a blogging platform. The primary tasks available to you when you install WordPress are adding new posts, distributing them via social media, and building static pages. For blogs like this or simple company websites, this native feature is sufficient.

Originally, WordPress was built to be a platform for blogging. In the very beginning, when you install WordPress, the basic functions available to you are adding new posts, sharing them via social media, and creating static pages. This native functionality is enough for blogs like this or simple company websites. However, if you want to build a custom and functioning web platform, you should avoid using WordPress for a business website because it is not scalable or functional enough to grow with your company and give all of the current automation and management features it requires.

If you’re still not convinced, read our blog and we will share a few solid reasons why WordPress is our top-most CMS choice, so you can make an informed decision for your business. Let’s check them out!
- Free and Open-Source
One of the most appealing aspects of WordPress is that the basic platform is completely free. This means you can try it out without having to pay for it, and you’ll have one less cost to worry about in the long run. There are numerous free and low-cost options available if you wish to make use of the additional capabilities provided by themes, plugins, and other tools.

Because WordPress is an open-source project, it is free. Using an open-source CMS with a long history, such as WordPress, has its own set of advantages. The platform is regularly updated, simple to configure, and thoroughly tested, and it has a large community that provides unequaled assistance. When you choose WordPress website design services means you’re choosing a flexible and time-tested solution that won’t break your account.
- Infinite Number of Plugins
As we have already mentioned WordPress is open source, anyone with coding skills can create tools, themes, plugins, and features for it. So WordPress now has one of the largest plugin libraries of any website builder in the world and it is continuously growing day by day! This huge library of plugins is what gives this CMS its flexibility. Need a product management tool? A payment tool? An SEO tool? More? There’s a plugin for almost every requirement or feature you want to add to your site- how amazing is that?
- High Rankings in Search Engines
If you decide to create a website, you probably want as many people as possible to view it. Effective Search Engine Optimization, or SEO for short, is one of the greatest methods to do this (apart from simply providing awesome content). Simply said, this means ‘tweaking’ your website so that search engines such as Google can quickly identify and display it in relevant search results.

WordPress core is well-optimized for search engines right out of the box, just like it is for security. For example, proper SEO requires both website speed and responsiveness for mobile devices, and WordPress covers both areas. An SEO plugin can provide you with even more possibilities. Our website design company India would like to recommend Yoast SEO, based on its ease of use and number of features. For further advice, a quick search on the Internet will net you tons of guides for improving WordPress SEO.
- No Coding Required
The designing of the WordPress themes enables users to work with on its interface without using any codes. All you have to do is, install a plugin then the functionality will be available for you to build the pages.

You will also get an option to buy website themes from the market that are specific for websites catering to a certain industry. There are also some beautiful themes in the market that can be used and are easy to scale.

After purchasing the themes you have to upload and install it on the website created using the WordPress platform. This will activate the modules and page builder from there you can start designing the website without any code.
- High Security
At the first glance, the reality that WordPress is an open-source content management system might appear to make it much more vulnerable to hackers since they have access to the codes. However, it’s actually a myth. The truth is, whether you are running a personal blog or a large product website, your site will be secured. WordPress is designed with security in mind, so it will help protect your data and content straight out of the box. In addition, security updates are released regularly to solve the latest issues and concerns.

If that isn’t enough, you have a free choice to download some of the best security plugins to make your site even safer from hackers.
- Unparalleled Support
Even with the help of an intuitive CMS like WordPress, website creation is still a big job. This is particularly true if you’ve never done it before. As we mentioned earlier, WordPress has a large community of users at all skill levels, and finding help in the for,m of tutorials, guides, advice or even direct assistance is rarely difficult. The official WordPress has its own information database and support forums. You can learn from the WordPress tutorials and courses that are available in both; free and premium.

Is WordPress Really the Best then?

For any startup or small business, WordPress is a great website builder if you want a robust web presence without sinking too much time and resources into the designing and development process. Choose the right web hosting platform, register a domain name, install WordPress and you have a website. Select themes from numerous options and install plugins that are useful for your business and you can start publishing and promoting your brand. In the current time, it is the best when you can truly take advantage of all its power.

But if you are considering building a website that looks professional and responsive do consider availing services of a custom WordPress development company– INFOCRATS. With us, get a skilled WordPress designer, website developers, state-of-the-art infrastructure, and latest technologies development services.
February 28, 2022
Use of Video Testimonials on Website’s Landing Page
Testimonials in the visual form are an excellent way for your potential customers to see and hear what your current prospects have to say about your company. According to a study conducted by Invisia, 90% of online shoppers believe that video representations help them make buying decisions.

Video testimonials from the clients capture emotion and authenticity better than any other form of media. About 59% of big companies would prefer video content rather than reading content.

Based on these stats, it is clear businesses need to include video testimonials. Even, if your landing pages do not bring conversions to your business, you can consider video testimonials as a missing piece of your conversion puzzle.

Are you are scratching your head, wondering how to get video testimonials from customers? Follow some of our tips to encourage your customers in the process of recording a review.

Choose the right customer- The first step is choosing the customer to record a video testimonial. He/she must be someone who has used your services or bought your product and has experienced great results.

Give them a call- Obviously, you would have customer contact details in your CRM, call them first before sending a formal permission letter. Be clear on what the customer should expect.

Give them perks- Offer them some benefits like discounts, free trials, and gift vouchers as compensation for their time.

Send a permission letter- Create a formal permission letter or email and mention every detail such as the time and location of the video shoot. Provide them some questions to answer in video testimonials or generate an outline of the video to allow your right customers to prepare.

Don’t Push- If you think your customer seems reluctant in recording a video, don’t push. Make sure they are happy with your products or services and happy to help.

Apart from this, you can ask your customers to record a review video at the place of their home and later you can upload it when you are about to make a great landing page using video testimonials. Digital Marketing Companies in India can help you in a professional way from gathering data in the initial stage to the publication of your landing pages ensuring you get maximum returns and conversions.

Pros of Including Video Testimonials on Landing Page

In the USA, most online marketers suggest using video testimonials in the digital marketing strategy and 57% of small and big brands utilize this strategy to get the most out of it.

Strengthens Brand Credibility

Testimonials are prominent on the greatest landing pages since they increase your company’s trustworthiness. After all, only a happy consumer would sing a products’ or services’ praises. You establish that your firm is worth the investment by demonstrating the effectiveness of your offerings and the resultant happiness of your consumers.

Keep in mind that people connect with other individuals. A client testimonial video is a type of word-of-mouth marketing, which is one of the most powerful marketing tactics in the world. A person who speaks about their own experience with a product establishes trust and establishes an emotional connection and might be your prospects become customers.

Fantastic for SEO

What are the benefits of using video testimonials?

To stay relevant in today’s landscape, your company must be among the top search engine results. Your organization can achieve this through search engine optimization (SEO) and reputation management.

According to Forrester Research research, video content is 50 times more likely to rank on Google’s organic page rankings. So, by incorporating video testimonials on your landing page, you’re providing search engines exactly what they want. Your website will be at the top of the search rankings before you know it.

Boosts Conversions

Showcasing video testimonials is the best way to get a result-oriented landing page for your company. According to data by Vocal Video, enterprises have seen a 50% of hike in conversion rates when they used testimonial videos in their marketing campaigns.

Of course, you have to invest time and resources to produce videos created with landing page conversion optimization in mind.

Plus, there is the question of how to create a landing page for your business.

You can partner with a professional custom website design company that delivers best-in-class website design and paid marketing services.

How to Optimize Testimonial Videos?

Producing the best video testimonials is just the first step. The next step is to use them properly on the website and make them work for you. This is done using the client video testimonials best practices.
1. Showcase positive reviews of your service or product.
2. Keep it short because a customer’s attention does not last more than 70-90 seconds.
3. Position your client testimonials video at the top of the landing page and center-aligned. This placement of the footage has a 32% higher conversion rate.
4. Be authentic, make sure your customers are genuine.
5. Hire a pro; in order to execute all of these landing page best practices effectively, hire a digital marketing company because they have expertise in creating landing pages for several marketing campaigns.
CONCLUSION

Have you got your answer on the importance of video testimonials on the landing page? It’s a surefire strategy to boost CTR and positively impact your company’s bottom line.

In 2022, video testimonials have been considered as versatile marketing tools to build trust among customers and get the phone ringing.

Infocrats is a full-service digital marketing company offering landing page optimization services. Talk with a marketing specialist at seo@infocratsweb.com or fill the contact form to receive a call from your pros.
January 10, 2022
How to Choose the Best CMS Platform for a Leading Ecommerce Store?

Content Management System (CMS) is the heart of designing and developing an eCommerce store for running your business online. When you search the term “eCommerce development” on search engines like Google, you will get an overwhelming response of results. Right from reliable eCommerce development companies to the top CMS platforms, and hiring dedicated web developers, choices are superfluous. But these results barely tell you how to take another step and process further.

When you think about the journey of eCommerce web & app development in India, choosing the best CMS platform is one of the initial steps. When you decide to pick the best one among a bunch of many, the available CMS options look so similar, don’t they? Here, it becomes quite typical for you to decide which CMS to choose for building your online store.

This blog aims to assist you make a right decision about the CMS platform for your online store. Let’s dive deep how you can choose the CMS platform (hosted vs self-hosted solution) for your eCommerce development project:

Customization-

Customization is the most imperative factor that differentiates hosted and self-hosted e-commerce platforms.

Hosted eCommerce Platform: With a hosted eCommerce platform, you can develop and deploy the website instantly. This solution helps you get a fully-featured and functional online shop without putting much effort.

Self-hosted eCommerce Platform: Using a self-hosted eCommerce platform, you can give the full control over the website functionality and also optimize it in the future.

Development Cost-

When you consider the development cost for any project, you should compare the rates before and after adding features. This will help you to discard inappropriate options instantly.

Hosted Platform: Software-as-a-service (SaaS) is the best model for operating professional websites. All you need is to pay monthly subscription charges to the service hosting provider for avoiding huge initial investments.

Self-hosted Platform: It is a good idea to outsource the setup of your eCommerce shop and get ready to clear an invoice. This way you can make your website technically strong and useful for customers.

Technical Support-

Flaws, bugs and certain pitfalls are common in any website with the time passage. In this case, technical support is significant to use an error-free and flawless website.

Hosted Platform: When you make use of a hosted platform, the charges of technical support are counted in your monthly fee, hence you could rest assured that all your website problems will be fixed.

Self-hosted Platform: Always remember that self-hosting service providers render technical support related to server issues, not with the software.

Well, determination of a platform basis makes the ultimate selection of a content management system (CMS) at ease. The best eCommerce development companies worldwide have the widest array of modern content management system options. Be assured to choose the best one to turn your business eccentricity.

If you choose a hosted platform, have a look at the CMS options available –

Shopify: Shopify is a leading eCommerce platform that comes with highly advanced e-commerce and marketing features including customer categories, e-mail dispatch templates, and direct supplies too.

BigCommerce: BigCommerce CMS has unique functionality involving integration with the major payment gateways such as PayPal and other marketing tools available for sales on Amazon Marketplace, Facebook, and eBay.

Volusion: This platform is one of the simplest to utilize when developing a business website. It gives you an added benefit of previewing your website and editing many items you need. The best thing is that you can do this directly in the preview window. Furthermore, it is compatible with 35+ various types of payment gateways and can easily be integrated with Amazon and eBay.

If you choose a self-hosted platform, have a look at the CMS options available –

Magento: Magento is the world’s leading and highly trusted CMS for developing an e-commerce store. Using Magento, you can give your business a higher level of flexibility whether it is based on business to business or business to consumer model.

OpenCart: This CMS is the most suitable choice for individuals with extraordinary development and design experience. It provides plenty of excellent features such as unlimited categories, multilingualism, products, reports and so on.

WooCommerce: Well known as a reliable WordPress plugin, WooCommerce CMS is available free and easy to install. This CMS comes with various features that you expect from a trusted self-hosted CMS, which is open-source and follows an individual methodology for better execution.

Conclusion:

Being a reliable e-commerce store owner, you understand that when the business is equivalent to sales, you will get success. Using the right content management system (CMS), you can easily realize your ideas and execute your business plans. As the best CMS will assist you to achieve your professional goalmouths and bring your business to the next level.

If you are looking for an unmatched eCommerce web development, think about INFOCRATS Web Solutions.

We are an award-winning web design and development company in India that specialises in offering your online business throughout India and other countries with transformational web design and development services. Our services are equipped with enhanced SEO performance, appealing user experience and great conversion rate optimisation. Get in touch with us now!

Visit www.infocratsweb.com | Email at info@infocratsweb.com | Call us at 0731-2541056

September 3, 2020
Why Should You Turn Your Business Online Even After Lockdown?

While individuals are locked inside their homes for safety and care anxieties during the time of coronavirus, the marketplaces have to witness economic falls, and due to which, businesses are on a descending curve even after lockdown. Besides, country-wide isolations, travel restrictions, and social-distancing actions have led to a shrill fall in shoppers and businesses outlying a downturn.

As you know that unlocking has been started in the nation and businesses are planning to grow after lockdown. In this scenario, turning any business online is the best choice. For some businesses, creating an online presence and developing an e-commerce store is not the highest priority, but for some businesses, it’s on topmost priority to go online and make similar strategies and execute further operations.

If you own a business and want to run it without loss in revenue generation even after lockdown, then think about turning your business online. The reason is quite simple, due to the Corona outbreak, the businesses have to face unprecedented challenges.

Read here a few reasons why turning business online is a great choice even after lockdown-



Proactively Share Important Information with Customers Online-

When you establish an online business, you can share important information with loyal customers by creating Google accounts, social media accounts, and so on. With the help of these online paradigms, you can enable or market your business to proudly tell consumers who they are and what products/services they are offering even after lockdown. They render businesses the opportunity to showcase new or returning customers on the web similar to products and offerings in a general store. The biggest benefit of going online for running businesses is that the timings are reduced or altered during unlocking of the nation, and you can easily share information with your suspects very quickly.

No Physical Interaction with Customers-

The time of Covid-19 is a deeply scary time, when everyone is fearing about safety and protection due to coronavirus, maintaining social distance is a must factor even after lockdown. To successfully adapt to social distancing parameters in this unlocking time, you need to restructure your business completely and offer online services. With this, you can retain your potential customers by maintaining social distancing and also, opening your full market to people 24*7 online. Following this way, you can lack interaction with the customers physically and sell products through the web.

Enhance Growth in Conversion Rate of Different Industries-

Although the conversions are down for almost all types of industries at the time of coronavirus, there exists a solution. For some industries such as education, e-commerce, software technology, and insurance, the conversion growth has declined to 5-10%. But, when you talk about the travel industry, the conversion rate is almost reduced to 60% and this figure is still terrible. If you consider Delta Airlines, you should know that the company is losing $60 million per day.

However, there is a solution to overcome this conversion decline. You should go online and increase the rate by nearly 12-15% on average. When you offer services 24*7 online in this unlocking duration, you should consider top service providers giving the best and highly secured payment plans.

Grow Your Online Business With Us!

Know How?

Get Higher Profits from Quarantine Based Online Shopping-

Whether people use a mobile app or website for buying/selling goods online to survive during the unlocking time, they usually purchase from an online store that has easy-to-navigate web pages and an appealing user interface or user experience. Online shops that view Internet accessibility as a burden to comply with a good number of people with some disabilities. As estimated, there are more than 1 billion people across the world who have certain disabilities and thus, these people face problems in purchasing products from a physical store.

Final Takeaway-

As per the recent statistics of online business, the trend of online business is increasing with each passing day and it will help you in different aspects of handling business activities in this tough and challenging time. So, you should prefer either mobile app development, web development, or both for establishing your digital presence even after the complete nationwide lockdown.

For any mobile app development or web development-related queries, seek assistance from INFOCRATS Web Solutions. They have an expert designing and development team to develop truly amazing mobile apps, eye-catching e-commerce stores, as well as professional websites for your ever-growing business.

Get in touch with INFOCRATS Web Solutions now! We’d love to assist you in designing and developing IT solutions as per your requirements.

Visit: www.infocratsweb.com | Email: info@infocratsweb.com

June 30, 2020
Do’s And Don’ts of Web Designing

Web designing is an art, that comes under the broad term of web development. It possesses many do’s and don’ts. Any responsive web development company in Indore would know this.

There are a certain amount of actions that are great when taken and actions that can cause a design to go majorly wrong as well. Hence, before stepping into becoming an artist of this art, one should acknowledge and understand these do’s and don’ts.

Following are the two most imperative points that come under the umbrella of the do’s of web designing:

1. Maintaining consistency of the interface:

When it comes to following principles while web designing, the foremost and most important one in the UX department are to be consistent with the interface. The overall look and feel of the design should be consistent throughout all pages of a website. That matching with professionally executed development by a responsive web development company in Indore would make the website an ideal one.

2. Designing that has easy-to-use navigation:

The very foundation of usability is navigation. Therefore, it becomes the key point of interaction on the internet. This simply ensures that a user can easily and quickly find whatever they are looking for on the website. Not to mention, this appeals to a user more than anything. Even if a customer gets custom software and the looks of it are mind-blowing, but the user-friendliness is opposite, the user would not be satisfied.

Following are two important points that count as the don’ts of web designing:

1. Don’t use too many typefaces or colors on your website:

Using many different types of fonts throughout the website look messy as well as cluttered. It disconnects the user from the motive of actually taking in the information and registering it clearly in their minds. For the same reasons, you shouldn’t be using too many colors as well. Imagine executing a solid web development and then losing the essence of it because of such a tiny flaw in web designing.

2. Don’t play background music:
Some designers feel that background music works, and they are not entirely wrong. It does, but only in specific cases. For example, it might be a good idea for a promo website. However, it should be completely avoided when it comes to any other website. For starters, it is annoying for the visitors especially when they’re visiting the website at work, or in a public place, etc.

Just tiptoe around the do’s and don’ts mentioned above for WordPress website development or web development in either platform, and you’ll be able to see wonders in your outcomes!
Contact +91 -731 -2541056 for any queries.

June 10, 2020
Why Should You Choose WordPress CMS For Website Development?

Did you know that WordPress is the best CMS? It is a robust platform that is used for developing and managing your business website.

The best thing about the WordPress platform is that it is easy to manage and flexible for developing different types of websites. A business website, personal website, blogs, and e-commerce website etc. can be benefited using WordPress.

If you think “Why WordPress development?”, then you are reading the right blog post. In this blog post, the top reasons for using WordPress to develop a website are listed down. These reasons will clear all your doubts regarding the most popular CMS to build business software across the world.

Dive deep into major reasons to build your website in WordPress–

1. WordPress is A Free and Open Source:

WordPress is software that is free to use. Since 2003, it is an open-source project developed by a large community and leading contributors. As it’s opensource so it is free to download, utilize, and modify according to your business requirements.

You can use it to create any kind of website. All you need is to purchase a domain name and web hosting provider to avail its services.

2. 99% SEO Friendly Platform:

From the past few years, competition in every business domain is quite high. One needs to stand one step ahead of competitors if he/she wants to grow and reach more loyal customers.

SEO helps your website to rank high on top search engines such as Google and Yahoo. Although, SEO is a time consuming and complicated process. With WordPress, you don’t need to focus too much on the ranking of the website.

WordPress is written in standard and the highest quality coding structure, which helps in producing semantic mark-up. This makes search engines love WordPress and you can say that WP is a 99% search engine friendly platform.

3. WordPress Supports Different Media Types:

WordPress is featured with a built-in media uploader, which helps in handling audio, video, and image files. It also supports oEmbed enabled websites.

This means that you are allowed to embed YouTube videos, Tweets, and Instagram photos by simply putting the URL in the WordPress post editor.

4. Best Platform To Do Blogging for Business:

WordPress came into existence as a notable blogging platform. There are numerous tools available that help in finding the WordPress blogging engine and doing blogging in a better way.

When you explore WordPress, you will come to know that there are options available to create a full online magazine by post scheduling options in advanced user types. You can edit and preview the post simply without complex coding. Here, options such as Medium, Tumblr, Ghost, and Blogger assist in doing blogging for business and great customer satisfaction.

5. Easy To Learn And Has A Huge Community:

You must know that WordPress is being used by almost 60% of people across the globe. There are several guides, resources, and tutorials available that you can read and download online.

Communicating with other people for using WordPress in the best possible manner is an added benefit here. You will also get the right assistance and quick support from the support team of WordPress directly.

If you use a paid subscription WordPress plan, you will be allowed to get live chat support 24*7 with the live chat agents. With these agents, you can discuss your business plans for better results.

6. Easy To Manage:

As WordPress comes with a great built-in update management system, you can easily manage this platform for updating your website. It helps in allowing you to update your WP based themes and plugins within the WordPress admin dashboard.

Besides, you will also get a notification when a new WordPress version is available to download and install.

7. Customization is Possible With Themes and Plugins:

Create your dream functionality in business websites through WordPress themes and plugins. There are more than 50,000 WordPress themes and plugins available to make a business website much more impressive and appealing than ever.

WordPress themes can easily be customized. It comes with different options that will allow you to alter colors, change the background, upload logo, and create striking sliders, and many more.

WordPress plugins are available to add functionality to your WordPress based website. They are like applications for your business sites that you can utilize to add highly advanced features such as membership area, contact forms and analytics too.

Once you go through all the points mentioned above for ‘Why WordPress CMS development’, you might not feel surprised that WordPress has grown with much popularity in the marketplace. Hence, whether you want to start a blog, start an online store, create a business website, develop a membership website or sell online courses, use WordPress platforms. You can use WordPress services in India in many ways right from simple websites to developing e-commerce websites for marketplaces and making your presence in the online world.

If you are looking for WordPress development and want to hire dedicated WordPress developers, then think about hiring INFOCRATS Web Solutions.

INFOCRATS Web Solutions is a trustworthy WordPress development company in India that offers WordPress web development services as per the client’s prerequisites. They assist you to grow your business online and get relevant traffic to your website. With the help of dedicated WordPress developers, they put together their knowledge and experience to create a fully functional website based on the recent technology and trends.

Get in touch with us now! We’d love to help in the best possible manner!

For details, visit www.infocratsweb.com | Email us at info@infocratsweb.com

May 28, 2020