Category: Web design

The Importance of Responsive Web Design in Today’s Mobile-First World

It is crucial for businesses to adapt to the mobile-first world today. Responsive web design as well as mobile-friendly design have emerged as essential elements to provide a seamless browsing experience across all devices. This blog will talk about the significance of a responsive web design and why it is imperative for businesses to prioritize mobile-friendly design.

Responsive Web Design

Responsive web design is an approach that aims to create websites that adapt and respond to the user’s screen size, orientation, as well as platform, ensuring optimal viewing experience across multiple devices. It involves designing and developing websites that automatically adjust their layout, images, and content based on the screen size and resolution. By incorporating flexible grids, images, and CSS media queries, responsive web design enables a website to be easily accessible on desktops, laptops, tablets, and smartphones.

Mobile-Friendly Design Gaining Importance

In today’s mobile-first world, mobile-friendly design is gaining paramount importance in mobile app development. With the majority of internet users accessing websites through mobile devices, businesses cannot afford to overlook the significance of optimizing their websites for mobile. Mobile-friendly design ensures a seamless and enjoyable browsing experience for users on smartphones and tablets. It includes responsive layouts, touch-friendly interfaces, and fast loading times. By prioritizing mobile-friendly design, businesses can cater to the growing mobile audience, improve user engagement, and stay ahead in the competitive digital landscape.

Enhanced User Experience

One of the primary reasons responsive web design is crucial in today’s mobile-first world is because it significantly enhances the user experience. Users expect websites to load quickly and provide a seamless browsing experience, regardless of the device they are using. With responsive design, websites can automatically adjust their layout, eliminating the need for users to pinch, zoom, or scroll horizontally to view content. By providing a consistent and optimized user experience, businesses can improve engagement, reduce bounce rates, and increase conversions.

Responsive web design also ensures that content is displayed in a user-friendly manner, with proper alignment, readable text, and appropriately sized images. It eliminates the frustration of having to navigate through a cluttered and distorted website on a mobile device. By providing a visually appealing and intuitive interface, businesses can leave a positive impression on users, increasing the likelihood of repeat visits and fostering customer loyalty.

Search Engine Optimization (SEO) Benefits

Responsive web design plays a pivotal role in search engine optimization (SEO). Search engines like Google prioritize mobile-friendly websites in their search results, as they want to provide the best user experience to their mobile users. Responsive design ensures that businesses have a single website URL, making it easier for search engines to crawl and index the content. Additionally, responsive websites tend to have lower bounce rates, higher average session durations, and improved mobile user engagement, all of which positively impact SEO rankings.

Having a separate mobile version of a website can lead to duplicate content issues and dilute the SEO efforts. With responsive design, businesses can consolidate their SEO strategies and focus on a single website that caters to all devices. This streamlined approach saves time and resources that would otherwise be spent on managing and optimizing multiple versions of the same content. Furthermore, responsive websites are more likely to receive backlinks and social shares, further boosting their search engine rankings. To take benefits if search engine optimization you can hire digital marketing company which are experts in this industry.

Cost and Time Efficiency

Having a separate mobile version of a website can be time-consuming and expensive to develop and maintain. With responsive web design, businesses can eliminate the need for creating and managing multiple versions of their website. Designing a single responsive website that caters to all devices not only saves time but also reduces costs associated with website development and maintenance. This cost and time efficiency make responsive design an attractive option for businesses of all sizes.

Moreover, updates and changes can be implemented seamlessly across all devices with responsive design. Instead of making modifications separately for desktop and mobile versions, businesses can make universal updates that instantly reflect on all devices. This streamlined process not only saves time but also ensures consistency across different platforms, eliminating the risk of content discrepancies.

Additionally, responsive web design reduces the need for constant device-specific testing. With a single responsive website, businesses can focus their testing efforts on one platform, ensuring that the website functions flawlessly across different devices and screen sizes. This simplifies the testing process and allows businesses to allocate their resources more efficiently.

Future-Proof Solution

The technology landscape is constantly evolving, with new devices and screen sizes being introduced regularly. By adopting responsive web design, businesses future-proof their online presence. Responsive websites can easily adapt to new devices and emerging technologies, ensuring that the user experience remains consistent and optimal. Rather than having to redesign and develop new versions of their websites every time a new device is released, businesses can rely on their responsive design to seamlessly adapt to the changing technological landscape.

Responsive web design also caters to the increasing popularity of wearable devices, such as smartwatches and fitness trackers. These devices have small screens and unique interaction methods, requiring websites to adapt to their limitations. With responsive design, businesses can ensure that their websites are accessible and functional on wearable devices, providing a consistent user experience across all types of devices.

Competitive Advantage

In today’s highly competitive digital landscape, staying ahead of the competition is crucial for businesses. Responsive web design offers a significant competitive advantage by providing an optimized user experience across all devices. Users are more likely to engage with websites that are user-friendly, visually appealing, and easily accessible on their preferred devices. By investing in responsive design, businesses can stand out from their competitors, attract more visitors, and increase customer satisfaction and loyalty.

Furthermore, a mobile-friendly website is increasingly becoming a consumer expectation. Users have become accustomed to seamless mobile experiences, and a non-responsive website can leave a negative impression on potential customers. A poorly optimized website may result in higher bounce rates and lost opportunities for conversions. By implementing responsive web design, businesses can meet customer expectations, build trust, and create positive brand experiences.

In today’s mobile-first world, responsive web design as well as mobile-friendly design have become indispensable for businesses. By prioritizing responsive design, businesses can provide a consistent, engaging, and user-friendly experience across all devices. From enhanced user experience and improved SEO rankings to cost and time efficiency, the benefits of responsive web design are numerous. Embracing responsive web design is not just a trend but a necessity to succeed in the highly competitive digital landscape. By adapting to the evolving needs and preferences of users, businesses can future-proof their online presence and gain a competitive edge in the market.

July 17, 2023
7 Reasons To Hire a Website Development Company

Website development is essential for businesses to stay competitive in today’s digital landscape. Having an up-to-date, attractive, and functional website helps you reach your target audience, build credibility, increase visibility online, and provide a positive user experience. It also allows you to showcase your products or services in the best possible way by providing interactive features and giving customers the ability to explore more about what your business has to offer. Additionally, good website design can help boost conversion rates since it makes navigation simpler and easier for visitors. In short, website development can be instrumental in helping you achieve success both online and offline.

With the right website development team on your side, you can create a user-friendly website that meets your business goals. A good web developer will be able to provide you with a comprehensive solution that includes design and content, marketing and SEO services, as well as technical support. They also need to be experienced in coding languages such as HTML and CSS so they can create a customized site tailored to your needs. By working with an experienced web developer, you’ll be able to ensure that your website looks great, works efficiently, and is optimized for online success.

Let’s dive into the advantages of hiring a web development service provider:

1. Expertise: An experienced website development company can help you understand and implement the latest web trends and technologies, meaning your website will be up-to-date with the most recent industry standards. With their in-depth understanding of how to create effective websites, they can identify potential problems that may arise and develop solutions to them quickly and efficiently.

2. Branding: A professional website development company in India has a deep understanding of branding strategies, which are essential for any business looking to establish an online presence. They have extensive experience working with businesses from all industries and know exactly what it takes to make each website unique and successful.

3. Security: A good website developer understands that security is paramount when it comes to building a website. They can help you ensure your site is properly secured and protected against potential threats, including hackers and malware.

4. Optimization: An experienced website development company knows the latest trends in web design and they know how to make sure your website runs smoothly and efficiently. They understand best practices for optimizing code, content, databases, search engine optimization (SEO), and other aspects to keep your site running at its peak performance.

5. Maintenance: Website maintenance is essential in order to keep the functionality of a website up-to-date with the latest industry standards. A reliable web development firm will provide ongoing support and maintenance services, so you’ll never have to worry about any issues arising from outdated software or plugins.

6. Customization: A web development company in India can help you customize your website to meet the needs of your target audience. They will work with you to create a unique design that is tailored to match the look and feel of your brand.

7. Cost-Effective Solutions: Working with a web development company in India can be cost-effective as opposed to hiring an in-house team or freelancer. This is because most web development companies have access to resources, tools, and technologies that allow them to provide quality solutions without breaking the bank. With their expertise, they are able to offer competitive rates for high-quality services that are sure to get you noticed online.

Ultimately, working with a professional website development company is one of the best investments any business can make. Their expertise, knowledge, and resources are invaluable for creating an effective website that will help your business reach its goals. With their help, you’ll be able to create a website that is attractive, secure, and optimized for success. So don’t wait any longer – hire a web development company in India today!

Choose Our Website Development Company!

INFOCRATS has a team of highly experienced professionals who are well-versed in all aspects of web development. Our developers have expertise in working with a wide range of technologies, including HTML, CSS, JavaScript, PHP, MySQL, and many more. We also use cutting-edge technology such as responsive design techniques to ensure that your website looks great on any device and is optimized for search engine rankings.

We understand that each business has unique requirements when it comes to creating an effective website. That’s why we provide personalized solutions tailored to your specific needs – from design to development and beyond. Whether you need a basic informational website or a complex online store, our experienced web developers can help create the perfect solution for you. Additionally, we offer ongoing maintenance services to ensure that your website is always up-to-date and functioning correctly.

At INFOCRATS, we strive to create websites that are visually stunning, user-friendly, and optimized for maximum performance. Our team of dedicated professionals will work with you to ensure the best possible outcome for your project. We understand the importance of having a website that effectively communicates your message and drives sales conversions – which is why we take the time to get it right. So if you’re looking for an experienced website development firm to help make your vision a reality, choose our team today! With us, success is just around the corner.

December 9, 2022
Top 5 Web Design Trends for 2022 and How to Use Them
In today’s business world, having an effective website is essential. A website helps to create the first impression for potential customers, and it can be a valuable tool for promoting products and services. However, designing an effective website takes more than just placing some text and images on a page. There are a number of important factors to consider, such as usability, navigability, and visual appeal. By working with a professional web designer, businesses can ensure that their websites are well-designed and effective. A good web designer will take the time to understand the goals of the business and the needs of the target audience. With this knowledge, they can create a website that is easy to use and visually appealing, helping the business to achieve its objectives.

As a business owner, it’s important to stay ahead of the curve – especially when it comes to your website. Your website is often the first impression potential customers will have of your business, so you want to make sure it’s a good one! Here are the top 5 web design trends for 2022 and how you can use them to your advantage.
1. Increased Use of Asymmetrical Layouts
Asymmetrical layouts are becoming increasingly popular in custom web design. This trend is all about balance – creating a visually appealing design by balancing different elements on the page. Asymmetrical layouts can be used to add interest and contrast to your website.

In the early days of web design, most pages were laid out in a symmetrical way, with the content centered in the middle of the screen. However, as screen sizes have become more varied, designers have increasingly turned to asymmetrical layouts. This type of layout can be more visually interesting, and it can also be more effective in terms of usability. By breaking up the page into different sections, designers can make it easier for users to find the content they are looking for. In addition, asymmetrical layouts can help to create a sense of hierarchy on the page, making it clear what is most important. As web design continues to evolve, it is likely that we will see even more use of asymmetrical layouts.
1. Dark Mode Options
The dark mode is a new trend that is gaining popularity, especially among younger audiences. The dark mode is basically the inverse of the light mode – instead of having a white background with black text, the dark mode uses a black background with white text. This can help reduce eye strain, especially when viewing your website in low-light conditions.
1. More Minimalist Designs
Minimalist designs are another popular trend that allows you to focus on the most important elements of your website. In today’s fast-paced world, visitors to your website are looking for information that is easy to find and understand. Minimalist designs allow you to focus on the most important elements of your website, making it easier for visitors to find what they are looking for. This type of design is clean, clutter-free, and easy to navigate. By using fewer elements on your website, you can create a more efficient and user-friendly experience for your visitors. In addition, minimalist designs are often more visually appealing than websites that are overloaded with information. If you want to create a website that is both user-friendly and visually appealing, consider using a minimalist design.
1. Animations and Micro-Interactions
Adding animations and micro-interactions to your website can help grab attention and keep visitors engaged. This trend is all about adding small details that make a big impact. Animations can be used to highlight important information or add visual interest to your site. Micro-interactions can be used to provide feedback, such as when a visitor clicks on a button or link.
1. Handmade Graphics
In the world of web design, trends come and go. For a while, it was all about flat design, then came parallax scrolling and material design. So what’s next? Some experts believe that handmade graphics will be one of the big trends in web design in 2022. This involves creating individualized illustrations and icons, rather than using ready-made stock images. The goal is to create a site that is unique and memorable, with a handcrafted look that sets it apart from the rest. While this trend may not be for everyone, those who embrace it will likely find that it helps their site to stand out from the crowd.

Conclusion:

By using these trends in your web design, you can create an impactful and user-friendly website that will help your business stand out from the competition. Stay ahead of the curve by implementing these trends early on – your future customers will thank you!

How Can We Help?

When it comes to online visibility, your website is your most important asset. It’s the first impression potential customers will have of your business, and it needs to make a good one. That’s where a website design company comes in. A professional website design company in India can help you create a website that is visually appealing, user-friendly, and optimized for search engines. In other words, a website design company can help you create a website that will help you achieve your business goals.

If you’re not sure where to start, a website design company can also help you with that. They can assess your needs and provide you with a customized solution that fits your budget and your timeline. So if you’re looking to take your business to the next level, don’t do it alone – partner with a website design company like INFOCRATS and watch your business grow.
October 18, 2022
Here’s How a Custom Website Design Can Leverage Your Company
By now we all know that a great web presence is vital to the ability of a business to grow. Your website would serve as the hub that would anchor all of your efforts related to digital marketing. A website is an essential tool that showcases the products or services that a business offers. It also gives the customers a way to learn more about any organization. In the absence of a strong website, customers are more likely to have a hard time figuring out why they should be choosing you for their unique needs.

Here are two main options that a business has to choose between when building a new website for themselves.
1. Custom website
2. Templated website
As you must know, there are various templates for websites available. This makes it easier and effortless to create a new website all on your own. Templates give you a faster as well as more affordable way of developing and launching your business’s new website. However, this leads to one big question; “Should I ever go for custom website design, and would it be worth it?”

You may be baffled to know, that in almost all circumstances the answer to that question is a big fat YES.

In short, the advantage that one receives from a custom web design makes it way easier to connect with customers as well as grow the business. And we all know, that ultimately, this is the very goal of having a website in the first place.

If we talk about the differences between a custom website design and templated website then you see how a custom website is built completely from scratch using code. In contrast, a templated website provides you with a pre-designed site that is based on a specific template.

When going for custom website development in India, your web designer works with you to create an absolutely unique website that would address the special needs of your business and provide an exceptional user experience for the visitors of the website.

This means that you will be maintaining control of every aspect throughout the design process. It would ensure that the finished product is a powerful tool for your business growth.

On the other hand, a templated website gives you the ability to add your own images as well as content to the website. However, this is very limited in the sense that the adjustments that you can make to the design features of the website like navigation, color, and more elements like that are restricted to some level. This hinders the process of delivering a fabulous user experience.

Generally, templated websites are fairly easy to set up. On the other hand, you will be needing the help of an experienced web developer or a digital marketing agency when it comes to building a custom website.

So it all comes down to the question; “how is custom website design superior?”

It is a much more effective tool to grow your business over time. We know that the initial cost may be greater, but the following benefits make website development in India well worth your investment:

– You can convey your brand’s unique value to your customers in the exact way that you want to.

– You can improve your search engine results in a more optimized manner.

– Custom website development allows you to have an easy process of scalability.

– Custom website design would give you a more professional appearance.

When it comes to creating a unique brand value and conveying the same to the customers, it becomes an important component of a strong business. These are the elements that go into your brand:

-the logo of your organization

-the colors that you choose directly affect brand recognition

-the name of your organization

-the fonts that you choose

-the styling choices

-the messaging related to your brand

When it comes to custom web design, your web developer or the digital marketing agency that you have hired has the ability to incorporate all of the above elements into your website.

Not only this, but it will also help you maintain control over the layout which will ultimately ensure that all of these elements are organized on the website in a way that makes them stand out and at the same time cater to your target audience.

However, templated sites are constrained by how the template has been organized. This means that it will significantly limit your capacity to leverage such important brand elements in a way that make them stand out to your target audience. Moreover, your site will have a very similar look and feel compared to the other websites that have been using the same template. For the same reasons, it can become very challenging when you want to convey your unique brand using a templated website.

Also Read: How To Prepare For A New Website?

Elaborating on the second point, custom websites generally do help you in ranking higher on the search engines. When SCO practices are used, it becomes much easier for a website to rank better on search engines. Also, the first-page organic search rankings are imperative to the success of all your digital marketing efforts.

You will be interested in knowing that a study has proved around 80 million keywords, as well as billions of search results, found that approximately 25% of people click the first organic search results they get from Google.

Apart from this, custom websites deliver a better user experience because they’re customized to cater to the unique needs of your target audience. They are also scalable as they will keep growing and meeting your changing needs. Additionally, custom web design can give you a more professional appearance as it is not just coming out of restricted elements of a templated website.

Keeping in mind all of these advantages that a custom website design and development can offer your business, you can be sure that the right decision is to go for customization. However, if you are looking for the ease of templated websites and the restricted use does not bother you, then you could go in that direction as well.
September 30, 2022
7 Ways a Custom Website Designer Can Help Your Business Grow
Paying for a templated website and throwing your company name on it might seem like the easier and cheaper option, but it’s certainly not the smarter choice. A website that doesn’t benefit your business is a waste of money.

In fact, 38 percent of website users will leave if a website is unattractive. Meanwhile, 39 percent will stop engaging if a website takes too long to load.

Instead of wasting your money, stand out from the crowd with custom web development. Want to learn more? Keep reading to discover what is a custom web design and the seven benefits of custom web development.

What is Custom Website Design?

Custom website design can be defined as a process whereby a web designer creates a unique website design specifically for a particular client or business. In most cases, custom website design is created to meet the specific needs and requirements of the client, which may be different from those of other businesses. Custom website design services may also include the incorporation of specific features that are not typically found on other websites.

How can a Custom Website Design help your business?

Custom website design is important for businesses in 2022 for a number of reasons. It can make your site more user-friendly, increase your brand awareness, and improve your search engine ranking. A custom website can also help you attract new customers and keep existing ones coming back for more. With so many businesses online, it is important to have a website that is unique and eye-catching. Custom website design can help you create a website that is truly unique and will grab attention.
1. User-Friendly: One of the most important ways a custom website can help your business is by making it more user-friendly. A well-designed website will be easy to navigate and understand, and users will be able to find what they’re looking for quickly and easily. This can help improve your conversion rates, as users are more likely to purchase from a site that’s easy to use.
2. Increased Brand Awareness: A custom website can also help increase your brand awareness. A well-designed site will reflect your company’s values and give users a positive impression of your business. This can lead to more traffic and higher conversion rates.
3. Improved Search Engine Ranking: More than 50 percent of website traffic comes through a search engine such as Google. A custom website can also improve your search engine ranking. Search engines take into account the design of your site when determining where to rank it in search results. If your site is well-designed and easy to use, it’s more likely to rank higher in search results, which can lead to more traffic and customers.
4. Attract New Customers: A custom website can also help you attract new customers. A well-designed site will make it easy for users to find your business and learn more about what you offer. This can lead to more sales and repeat business.
5. Keep Existing Customers: A custom website can also help you keep existing customers coming back for more. If your site is easy to use and provides valuable information, customers are likely to return to it. This can lead to more sales and repeat business.
6. Boost your Brand: A professional web design company can create a unique website that reflects your brand and helps you stand out from the competition. In addition, a custom website can be designed to appeal to your target audience and provide them with the information they need. With so many benefits, it’s no wonder that more and more businesses are investing in custom web design. If you’re looking to boost your brand, custom web design is a great place to start.
7. Easy to Navigate: A custom website design can help you create a website that is easy to navigate and use. With so many website options out there, it is important to have a website that is easy to use and navigate. Custom website design can help you create a website that is easy to use and navigate, making it more likely that people will stay on your website and use it.
Get Tailored Web Design That Matches Your Brand

Designing a website is not just about putting your company’s name and contact information online. It’s about creating an experience that reflects your brand and engages your customers. That’s why it’s important to work with a web design company that understands your business and can create a custom solution that meets your needs. Look for a company that offers a variety of services, including website development, graphic design, and digital marketing. With the right partner, you can create a website that truly reflects your brand and helps you reach your target audience.

A website design company in India like INFOCRATS can help you create a custom website that is tailored to your specific needs and requirements. By working closely with you, they will be able to understand your vision and create a website that reflects your brand and identity. In addition, a custom website will be designed to meet the unique needs of your target audience, ensuring more business success.
September 23, 2022
How To Prepare For A New Website?

A website is like an online store window – it is the first thing potential customers see when they search for a business or service online. A well-designed website that is easy to navigate and informative can make all the difference in persuading customers to choose your business over the competition. In today’s digital age, website design services in India are more important than ever before. By investing in a high-quality website, you are making a commitment to your customers that you are serious about your business and that you are invested in providing them with the best possible experience. A website is an essential part of any modern business, and website design services in India can help you create a website that truly reflects your brand and meets the needs of your customers.

So, are you in the process of creating a new website for your business? If so, congratulations! A new website is a great way to improve your online presence and reach more customers. However, there are a few things you need to do before launching in order to ensure a successful launch. In this blog post, we will discuss seven things you need to do before your new website goes live.

Before you launch your new website, be sure to:

– Choose the right website development company in India

The company you choose will play a big role in the success of your website, so it is important to take your time and find a reputable and experienced company.

When it comes to choosing a web development company in India, there are a few key considerations that you should keep in mind. First and foremost, you need to make sure that the company has a strong track record of delivering quality results. Once you’ve narrowed down your options to a few companies that meet this criterion, you should then take the time to read online reviews and speak with past clients to get a sense of their working style and overall level of satisfaction. Additionally, it’s important to make sure that the company you choose is able to work within your budget and timeline. By following these simple tips, you can be confident that you’ll find the right web development company for your needs.

– Determine your website’s purpose

Before you start the website development process, it is important to take some time to think about what you want your website to achieve. What are your goals? Who is your target audience? What kind of content will you be featuring? Once you have answers to these questions, you can start the development with a clear vision in mind.

Also, read 4 Ultimate Ways of Securing Your Website!

– Create high-quality content

In today’s digital world, high-quality website content is more important than ever. Your website’s success will depend on the quality of your content. Be sure to create well-written, engaging, and informative content that will appeal to your target audience. If you’re not a strong writer, consider hiring a professional copywriter to help you with this task.

Your website is often the first impression that potential customers or clients will have of your business, so it’s essential that the content is well-written and engaging. Good website content can help to build trust and credibility, and it can also help to boost search engine rankings. In addition, well-crafted content can be a valuable marketing tool, helping to promote your products or services. With so many benefits, it’s clear that investing in high-quality website content can be a wise business decision.

– Choose the right website design

Your website’s design should be professional and visually appealing. It should also be easy to navigate and responsive (look good on all devices). Be sure to work with a professional web designer who can create a custom website design that meets your specific needs.

– Optimize your website for search engines

If you want your website to be successful, you need to make sure it is optimized for search engines like Google. This means using the right keywords, providing quality content, and creating backlinks to your website. If you’re not sure how to do this, consider hiring an SEO expert in Indore to help you.

– Set up website analytics

Before you launch your website, be sure to set up website analytics so you can track your website’s performance. This will allow you to see how many visitors are coming to your site, where they are coming from, and what they are doing on your site. Google Analytics is a free and easy-to-use tool that can be used for this purpose.

– Test your website

Before you launch your website, it is important to test it to ensure everything is working properly. Check all the links, forms, and other features of your site to make sure they are working correctly. It is also a good idea to test your website on different browsers and devices to make sure it looks good and functions properly on all platforms.

By following these seven tips, you can ensure that your new website will be a success!

Do you have any other tips to add? Share them in the comments below!

If you need help with website development or design, contact INFOCRATS Web Solutions, a leading website design, and development company in India. We offer custom web design and development services that are tailored to meet your specific needs and goals. Contact us today to learn more!

August 16, 2022
4 Ultimate Ways of Securing Your Website!

If you own a website then you know that one of the most terrifying things that can happen to you is getting all your work altered or entirely watched out by a hacker.

As a web development company in India, we have seen many breaches and hacks. At this point in time, you might be thinking why would someone come and attack your tiny website. However, it is only a myth that hackers just target big businesses. A report has even found that small businesses have become the victim of a total of 43% of data breaches out there.

The point to be noted here is that whatever amount of hard work you have put into your website, you would want it to be secured. This means that it is highly imperative for everyone to take the required steps in order to protect their website.

As a recognized provider of custom website design services in India, it’s our job to help you with that. This is why we have created an easy four-step list for you to secure your website from hackers.

These steps include a little bit of technicality but many of them are such that you can do them on your own without getting your developer involved.

1. Installing security plug-ins: if you have built your website using a content management system that is CMS then you can enhance your website with security plug-ins. This will ensure that the plug-ins actively prevent any hacking attempts that I made toward your website. All of the main CMS options come along with security plug-ins and the best part is that many of them are free to use.

For WordPress these can include Sucuri, Wordfence, Bulletproof Security and etc. For Magento or they can include Amasty and Watchlog Pro etc. The security extensions for Joomla can include JHacker Watch, Antivirus Website Protection, jomDefender, RSFirewall and etc.

2. Using HTTPS: as a consumer, you probably already know that when you are providing any kind of sensitive information to a website you should look for the green lock image and HTTPS in your browser bar. HTTPS indicates that it is safe to give out any kind of financial information on that particular webpage.

Apart from this, an SSL certificate is crucial as it secures any kind of transfer of data like credit cards, personal data, contact information and etc between the website and the server. Not only has this certificate always been important for any kind of e-commerce website but now it has become more than crucial to have it since Google released a chrome update in 2018. In this update, Google alerts the website visitors if the website lacks an SSL certificate to be installed. So, if you don’t have one your website visitors will move away to another website feeling insecure about using this one.

3. Keeping your website platform as well as software up-to-date: when you use a CMS along with all its useful plug-ins as well as extensions it is a fact that it offers you many benefits but it is also true that it brings a lot of risk in. The primary cause of any kind of website infection is the vulnerabilities in its CMS’ extensible components.

As many of such tools have been created as open-source software programs their code becomes easily accessible to great developers as well as malicious hackers. This means that hackers can pore all over this code and look for any kind of security vulnerabilities that will permit them to take control of your business website and exploit any platform or prescription weakness that they find. The only way to protect your website from such hacking is to make sure that the website, as well as the software, is up-to-date including all the CMS plug-ins, apps, scripts that you have installed, etc. Even as we provide website development we need to make sure of the same.

Also read: Top Programming Languages in 2022 for Web Development

4. Ensuring that the passwords are secure: although this point seems like a simple one, it is a crucial one too. When setting a password we are always tempted into keeping it easy for us to remember. This is also why studies show that 123456 is still one of the most common passwords. This is where you have got to pull yourself up and make that effort of figuring out a truly secure password for your business website.

This means that it should be long, include a mix of special characters, numbers, as well as letters, and it, should not be easy to guess. One of the best tips is never to use something related to your personal information like your birthday or your kid’s name. Because that would mean offering the password on a silver platter to a basic hacker. When you think of secure passwords you need to make sure that it’s not only your password that is secure but everyone else’s passwords who have access to your business website. So make sure that you Institute requirements for all website users which forces them to use a great number of characters and types of characters in their passwords. Holding them to a higher standard of password will eventually pay off.

Although this list was small and simple there are other steps that you can take with the help of your developer to ensure the security of your website. However, if you have not even begun securing your website then these simple steps will ensure to do so. If I told you to think that the steps are also something you cannot do on your own then make sure your developer gets involved and helps you out with the same.

Above all, remember, that even if you make a great website for your business, it will not bring you success, if it is hacked on its way! Therefore, as you make the dream business website, keep ensuring that its security is still intact!

Our goal at InfoCrats is to build the perfect website for your business that reflects your brand value, vision, and culture. To request a quote, fill out our contact form here!

June 16, 2022
7 Reliable Lead Generation Strategies for eCommerce Businesses
To run your eCommerce business you need a constant flow of customers, and lead generation is a must for online marketers and owners. With the competition rising day by day, your eCommerce business requires an effective & smart strategy to stand out.

Lead generation strategies are incredibly important for marketers and businesses that want to grow. Increasing leads means increasing brand awareness and interest in your products/services, and attracting curious customers through the marketing funnel and into your sales pipeline. If done well, lead generation strategies create a stronger relationship with qualified customers who have invested in your business for a long time.

What is a lead in eCommerce?

In eCommerce lead generation, a lead is someone that shows an interest in your products or services. A leader in the eCommerce sector shows interest by taking specific actions like clicking your online ad, following your brand on social media, or joining your email newsletter.

In this blog, we will provide the 5 best lead generation strategies that would work well for your eCommerce store in 2022 and beyond.
1. Leverage Chatbot Conversations
As a busy person, you won’t always have the time to focus on lead generation- so why not get some help?

Chatbots can be a great lead generation tool for an eCommerce store. The technology is excellent for building engagement with prospects since chatbots are available 24/7. Set them up to match your brand personality so they would function as automated extensions of your marketing and sales team.
1. Encourage Your Customers To “Tell a Friend”
Word of mouth remains one of the most effective ways of lead generation. This traditional marketing method works perfectly well online and some eCommerce stores have adopted it as a primary lead generation strategy.

You can easily acquire the emails of potential customers by asking your existing buyers and website visitors to refer their friends. Reward both parties with discounts, coupons, free guides, reward points, etc and it will be a great move to nurture leads.

Myntra is a great example of this. They offer 200 Myntra cash who refer their app to a friend. The referred friend will get 100 rupees once they sign up using the referral code.
1. Pay-per-click (PPC) Advertising
Running PPC ads on platforms like Google Ads is an effective way to reach customers while you establish SEO rankings. PPC advertising is useful for competitive keywords that have clear purchase intent but are dominated by your competitors.

When you create your ad campaign, you determine where you want to display your ads based on the users’ searches. If you sell sports shoes, for example, you could display an ad in the search results for ”men’s trail sports shoes.”

Then you set bids on the keywords based on how much you’re willing to spend for each click to your eCommerce website, and you only pay that amount when your PPC ad is clicked.
1. Offer a Coupon or Discount
Convert interested visitors to buyers by offering a coupon or discount as your lead magnet. This attracts a number of valuable short-term and long-term leads. In the short term, you can quickly convert bottom-of-funnel prospects who are ready to buy your products. In the long-term, you have attracted someone interested in buying from your company.

For example, Bed Bath & Beyond is a chain of domestic merchandise retail stores and they encourage website visitors to fill out their lead capture form by offering a 20% discount to first-time email subscribers.
1. Social Media
Many of today’s consumers research the products on social media before buying. Social media is a great marketing tool, especially for B2C eCommerce companies. It is an effective channel for interacting with customers and showing your brand’s image. Social media optimization companies like INFOCRATS create engaging, traffic-driving social media posts to help you achieve that goal.

Moreover, Some platforms including Facebook and Instagram also offer effective advertising options. You can display ads designed to drive instant traffic to a specific page on your site and use their highly-specific targeting options to reach the target audience you want.
1. Run Limited Time Deal
Fear of missing out and time-limited offers still work for lead generation. When the offer is about to expire, it gets more appealing. It can be a product discount or an alert about your best-selling products running out of stock.

Ecommerce companies can create popups or nano bars with countdown timers. Go for a 2-step popup to collect users’ email addresses and then reveal a coupon code. Try to match the popup design well with your online shopping store and write a compelling copy to grab the shoppers’ attention.

Also, keep in mind that you don’t display limited-time deals or flash sales too often to the same shoppers as it decreases the credibility of your offer.
1. Send Push Notifications using Cookies
Cookies are a wonderful way to stay in touch with visitors to your website. You can send ads to your visitors using push notifications if you keep cookies on their browsers. You’ve probably seen this on a lot of websites when they ask for permission to send notifications and alerts.

When your customers agree to get push notifications, they will receive alerts, news, discount coupons, or whatever else you choose to show them. It’s a great approach to enhance leads and conversions by bringing back visitors to your website.

Make sure you send limited alerts, just like with email marketing campaigns and popups, or give visitors the opportunity to turn off push notifications.

Conclusion

There are many different strategies to generate leads for our eCommerce store. These seven ways are a great place to start, but you should always experiment with different lead generation tactics to see what works best for you. Remember, the key is to be creative and continuously engage with your visitors and shoppers. If you can do that well, then you will be on your way to generating more leads and sales on your products or services.

If you’re ready to create eCommerce lead generation strategies for your store, InfoCRATS can help. Our team of professionals works with you to choose the most effective channels for your online business, then implement a strategy tailored to your goals.

We have helped hundreds of global and domestic clients reach and convert their customers into their leads.
May 24, 2022
The 7 Unmatched Benefits of a Mobile-Friendly Website
In the past couple of years, all of us have come to realize that people and their mobile phones are inseparable. Whether you pick a scenario at home or at your work or anywhere else, you will see people using their phones. It has become more like a basic need that we were fulfilling every day and every night.

That being said the above becomes one of the major benefits of making your website mobile-friendly. Generally speaking, any business website that has been optimized for mobile viewing is one that delivers information in a fast as well as effective manner.

In order to understand the benefits of mobile website optimization, we will have to first understand what is the process is all about.

A mobile web design or responsive web design is a website that can adapt to any screen size and so becomes easy to use on the mobile as it is on tablets as well as desktops without having to pinch or scroll.

When you hire a responsive web design service provider you will notice that they will give you a design that instinctively adapts to the phone or device that it is being viewed on so that it looks great on all of the devices.

Accordingly, 74% of people out there say that they are more likely to return to a mobile-friendly web design rather than one which is not responsive.

When you get a custom web design company in Indore, make sure that your mobile-friendly web design has the following elements:
- Quickly loads
- Has less text
- Has very less pop-ups
- Contains simple drop-down menus
- Has easy to locate the contact information
- Has prominent calls to action
- Have buttons that are large as well as easily targeted
According to Google, when you don’t have a mobile-friendly web design, it acts as your business shutting down for one day almost every week.

Now that we know a little bit about mobile-friendly web design and responsive websites let’s dig into the unmatched benefits of a website that is completely mobile friendly:
1. Attracting more visitors
It has been observed that around 40% of any website’s traffic is now coming from mobile phones. This means that almost 50% of your users require a website that is mobile-friendly so that they can easily and effortlessly engage with your business. The fact is that there are many mobile users who will simply click away from a page on your website if it does not respond the way they wanted.

2. Mobile users are more into buying

We all want to be informed instantly about everything that is happening in our fast-paced generation. This is why one of the major benefits of mobile optimization becomes that it offers mobile users a way to faster purchasing whenever they feel like doing so. This makes mobile users bigger buyers of your business if they are provided with a mobile-friendly web design.

3. The download speed is faster

When you hire someone for responsive web design services they will make sure that your mobile-friendly web design is specifically designed for mobile standards. This means that it will include optimal download speed which will eventually turn out to be less waiting and more browsing for your users.

4. Improved search engine optimization

When you have a mobile website, it would provide improved rankings on mobile-friendly search engines including Google as well as Yahoo. Not only this but, it will also allow placement in a growing number of mobile as well as local directories. Eventually, this would mean that your mobile-friendly website would rank higher on search engine listings. And this just means that it will be easier for users to find your business.
1. Enjoy a lower maintenance cost
A mobile-friendly web design and a responsive website might cost you a little bit more upfront however it is definitely much lower in terms of maintenance cost. For example, you will not need to reformat duplicate or even add features to your content twice. You could go for custom web design in Indore and many professionals will help you in building your responsive website to help your business grow using all of these benefits that come along with it.
1. Comes with new advertising opportunities
Since mobile advertising is the kind that is growing at a very good pace it presents many new opportunities that can help you reach your target audiences. If your business advertises on Google ad words or any other PPC network then there is a good chance that your advertisements may also be appearing in mobile listings. However, with the process of mobile advertising, you would have to ensure that your advertisements are leading to mobile-optimized landing pages and not on regular desktop sites. This will give you optimal results as well as maximum ROI.
1. Give your users an improved experience
When you offer your users, a mobile-friendly web design, they will be able to enjoy an improved user experience. This is because mobile websites are designed specifically for handheld devices. We all know by now that there is nobody who would like to browse a desktop website on their phone. Research has shown that mobile-optimized websites come with an evidently improved user experience as well as satisfaction making a positive impression on the users that are visiting the website.

There are many more advantages to a mobile-friendly web design. Your business can easily boom if you hire web development company indore to get yourself a responsive website. If you are thinking to go for custom web design in Indore, then do visit our website and get in touch with us at seo@infocratsweb.com
April 13, 2022
Top Programming Languages in 2022 for Web Development

It has been proven time and again that custom web development in India is a field that is so evergreen that opportunities here are always more than enough for everyone. Web development is something that emerged in the early 90s and shook the development industry with its evolution while driving in diverse ways as well as domains. In the 21st century, it is still one of the most sought-after skills. If you are someone who is looking at a career working with a web development company then mastering web development languages is extremely essential.

The best way to understand programming languages is a simple definition that states that these are computer languages used by programmers or developers in order to communicate with computers. Simply put, programming languages are a set of instructions that are written in any specific language be it C, C++, Python, Java that helps you perform a specific task.

So, if you are looking to provide web development services in Indore or elsewhere then the information regarding programming languages that will be dominating the year 2022 might come in handy.

Here’s a list of the top five programming languages from which you can choose the one that you like and that meets your requirement. We have also stated the reasons why these languages make it to the top of our list. Have a look:

1. JavaScript: The very ruler of web development has undoubtedly been Javascript. Being the most popular language among web developers, this one is the only language that allows people to create both backends as well as front-end web applications and mobile applications too.

According to Developer Economics (2020), there were 12.4 million software developers that were using JavaScript. This also states that around 53% of all developers out there were using JavaScript at some point or the other.

Looking at the 2016 Stack Overflow Developer Survey, we can conclude that JavaScript is genuinely the most commonly used programming language on planet earth. (Source)

One of the major attractions of the JavaScript programming language is not only that it can run on a browser and server using node JS but it is also the incredible frameworks as well as libraries that it has available for the process of web development as well as app development.

2. TypeScript: The reason why people call Typescript the superset of JavaScript is because it contains almost the same kind of applications as JavaScript does. A great dynamic web development company can tell you that Typescript is mainly a language that has been made for development. This means that it does not come along with a lot of appeal to the scientific community out there.

Nevertheless, Typescript has been stated as the second most popular language if you look at the list of most loved languages curated by StackFlow. When comparing Typescript to JavaScript all you need to know is that the former has simplified many difficult-to-understand behaviors that the latter had. Simply put, Typescript is easier to use for up-and-coming developers with a lower skill set of using JavaScript.

3. Python: In recent times people have noticed that this was another one of those languages that gained a lot of popularity very quickly. People know that Python is not exactly a new language and has survived quite well. It is popularly stated as the most versatile programming language today. The providers of web development services in Indore use Python for various processes like data science, scripting, web development as well as automation.

Just like JavaScript, the community users express a lot of support towards Python since it has many useful frameworks, libraries as well as tools that help developers create a web application very quickly and effortlessly.

According to Python statistics in the year 2020, it was revealed that there are around 8.2 million developers of Python in the world. On top of this, it was observed that in September 2019 there were 7 million Python developers and 7.1 million Java developers in the entire world at the time.

4. PHP: For many developers, PHP has been a big blessing. Created many many years ago this may just be one of the best programming languages for web development in the year 2022. The benefits that PHP bags with itself include its dynamic nature and the fact that it is a server-side scripting language.

If such benefits are not enough to incline you towards thinking well about PHP, recall how half of the internet is genuinely running on this programming language including one of the most popular web application software called WordPress.

5. C++: Now, don’t fall off your chair yet. We know that it might come as a shock to you that we have included this programming language in a blog that states the top-five programming languages in 2022. C++ is a language known for being used to learn basic concepts of data structures as well as algorithms. People have always believed that this language has very little use in the practical world.

What people forget is that C++ has one of the largest learning communities among all of the other programming

languages. This makes it very easy to learn and even master. So, while we are fully aware that it will not dominate the year 2022 it will still have a great shot and is one of the most popularly used languages for learning in this year as well as it has been for so many years in the past.

There are many other great programming languages for web development that will show their face in 2022. However, if you’re thinking to go into the world of development then these languages will always be the few that you can trust and rely on. If you are serious about pursuing a career in custom web development in India then you should definitely dive into some of the great courses that are provided to learn the top programming languages for web development.

April 4, 2022