Category: SEO

How Will AI Change the Future of Search Engine Optimization?
For the past several years, there has been a lot of discussion about artificial intelligence (AI) and how it would affect various industries. It has consistently prompted curious minds to learn more and figure out how it may be used to best assist humans. Robotics, health, and customer service are just a few of the industries where AI has already established itself. It’s time for SEO companies in India to take advantage of this technology right now.
1. Voice search
As you can see, voice search is becoming more popular and will likely become the primary way users interact with search engines in the future. This is because it’s easier to use than typing out a query on a mobile device (especially if you’re driving), but also because it’s much more natural than typing in queries or typing specific commands like “find restaurants near me.”

Voice search also has many benefits over traditional data entry methods:

Voice search is more accurate than traditional methods because it can understand complex queries and interpret meaning based on how words are spoken. For example, if you say “Indian restaurants near me” instead of just entering “Indian restaurants,” Siri knows which restaurants are closest to your current location because she understands what type of restaurant you’re looking for from context clues within your query. Traditional data entry requires manual manipulation and editing before sending the request off into cyberspace for retrieval—this takes time!

2. Semantic search

AI can be used to analyze the meaning of search terms, which will allow users to search by semantics instead of keywords. Semantic search is a type of artificial intelligence that interprets the meaning behind a word and then uses this information to better direct users through their search results. For example, if you searched for “anatomy” on Google today, you would receive pages talking about human anatomy or animal anatomy—but if AI were able to understand the context of your question as well as its meaning (e.g. what qualifies as an anatomical part), it could provide more accurate results depending on what you’re looking for:
- “anatomical parts” might show diagrams of bones and organs
- “anatomy quiz” might offer up multiple-choice questions about bones and organs
In addition to improving relevance and accuracy in searches, this type of technology allows our SEO Company Indore team to craft experiences that are tailored specifically for each user’s needs.

3. Graph search

Graph search is a type of search that looks at connections between people, places, and things. It’s been available on Facebook since 2014, but it wasn’t until recently that we started to see this type of technology make its way into Google’s search algorithm. With the help of Graph Search, marketers can better understand how their audience connects with each other and what they care about most—and use that knowledge to create better content and target their audience more effectively.

4. Snippets and SERP features

Search engine optimization (SEO) is a powerful tool for growing a website’s traffic and exposure. For example, let’s say you own a local bakery and want to increase your sales by getting more customers in the door. One way you could do this is by creating an online advertisement or performing local SEO that will encourage people to visit your shop when they’re hungry for dessert. When someone searches for “bakery near me” Google will show them ads, news articles, videos, images, and other SERP features related to the query — but only if your ad appears above those results because you’ve made sure it has an optimized title tag like “The Best Bakery in Town.”

5. Image search

Image search is a new type of search. As more and more people start using it, images will become increasingly important for SEO. This is a big opportunity for businesses, marketers, and content creators as well.

6. Schema markup

Schema markup provides a way for search engines to understand your content and present it to users in a way that can be easily understood. You may have already read about structured data, but if not, here are some key points:
- Schema markup is a type of structured data.
- Structured data helps search engines understand what your website is about on an atomic level; in other words, it tells the engine which information is most important on each page and how it should be displayed in search results (in addition to helping you improve user experience by making sure users can find what they’re looking for).
- The schema also tells Google which parts of each page should be highlighted when shown in SERPs so that users know exactly where they need to click or scroll down—and if there’s anything else relevant nearby (like related products or services).
7. User experience

This is not to say that your SEO efforts should be abandoned. On the contrary, you should focus more intensely on user experience (UX). Your site must adapt to these changes and provide a great experience for users with changing search habits.

In an age where voice search has become our primary method of interacting with technology, it’s important to recognize how this impacts the SEO strategy.

AI will make significant changes to the way SEO is done.

AI will make significant changes to the way SEO is done:
- AI-powered search engine algorithms will continue to evolve over time, so it’s important for you to keep up with these developments in order to be effective when using your own site’s content.
- The research process will be different from what it is today, as there are many new ways of doing research that is better than simply looking through Google Analytics data.
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August 8, 2022
Top 7 Google Ranking Factors in 2022
Search engine marketing (SEM) is a field that is constantly evolving. Google’s algorithm to rank local search results may vary, depending on the kinds of signals, making it slightly difficult to understand for online marketers where your efforts should be dedicated. It is important to understand the key SEO factors for a better ranking in 2022.

Businesses who are opting for SEO services know how vital it is to boost brand presence, the ranking factor is tagging along with it. However, in this competitive world, businesses are striving harder to ensure their website ranks as high as possible on search result pages (SERPs) and Google uses over 200+ ranking factors that you must take care of while planning an SEO strategy.

1. High-quality content

Content is essential for SEO ranking as this is what attracts search engines to index your web pages correctly and helps rank your website better in search engines.

Google analyzes the quality of content by reviewing the content and structure of a page- taking into important factors such as incoming and external links, keyword relevance, density, and usability.

High-quality content that is well-structured, engaging, and provides value and relevant information to its readers has more chances of ranking.

Remember, quality beats quantity every time, so ask your digital marketing company to focus on value, not word count.
1. Site and Page Speed
Popular search engines like Google, Yahoo, and Bing work hard for improving user experience. Therefore, the loading speed of a website is a significant SEO ranking factor that should be considered by businesses.

Unfortunately, a poor website loading speed is a major issue that a fast 4G or 5G Internet connection cannot resolve. Websites have to be optimized according to the latest standards to get loaded fast.

Google prefers to rank websites that load the content instantly more highly. According to Unbounce reports, the speed of the website has a significant impact on a site’s ranking and user experience. For instance, roughly 64% of people state that the loading time affects their decisions to make an online purchase.
1. Technical Health & On-Page SEO
On-page SEO is a type of technical SEO that focuses on fixing things like missing metadata, broken internal links, and HTML source code for overall website health, as well as optimizing written content.

It is critical to maintain a healthy website that stabilizes search rankings and serves as a foundation for further optimization.

On-page SEO organizes webpage content so that crawlers can index the information they’re looking at and, as a result, rank the page higher.
1. Rank Brain
RankBrain is another major Google ranking indicator, with the goal of providing the most relevant and useful results by better understanding the human intent behind a search query. RankBrain uses machine learning to comprehend complex searches and their relevance to certain topics, while also considering how the user interacts with the specific set of search results. As a result, search results that have a higher user success rate are rewarded with better rankings. Read about the Rankbrain Algorithm guide here!
1. Domain Authority
The domain authority of your website is the next Google ranking factor you should work on. It’s a search engine ranking metric that demonstrates your site’s expertise on a specific issue and its potential to rank on search engines.

Moz creates domain authority and assigns a score between 1 and 100. The higher your domain authority, the more likely you are to rank on Google.

You can now increase the authority of your website through a variety of methods. Obtaining high-quality backlinks is a good place to start. However, having a large number of backlinks does not always imply higher ranks.

This is where you’ll need to generate fantastic industry-specific content.
1. Mobile–Friendliness
According to Statista, mobile devices account for the majority of Internet traffic. As a result, when ranking websites, Google and other search engines consider the needs of mobile users. They measure the time it takes for a page to load on a mobile device. They also look and see if websites are suited for consumers who access content via smartphones and tablets. To be well-ranked, websites should have responsive layouts. In a nutshell, a mobile-friendly layout arranges all of the elements in a specific order based on the size of the screen.

To learn more about the benefits of having a mobile-friendly website visit here!
1. Featured Snippets
It’s a never-ending battle to reach the top of Google’s organic search results.

However, just because it’s difficult doesn’t mean you can’t succeed. Even if you aren’t in the first place, you can still outrank it.

But how do you do it? Is it even possible to do so?

Yes, you can do that if you claim a featured snippet.

Featured snippets are the short excerpts that show at the top of Google search results. They’re placed in what’s called position zero, which means they’re high above everything else, making them easy to notice and click on. Currently, featured snippets account for 8% of all clicks associated with a search query.

Bottom Line

SEO has a big impact on online or local businesses. It’s good to make a website well-optimized to hit the top position in SERP.

Recognizing and analyzing the different elements with the help of the top SEO company in India can bring a significant impact on your local SEO rankings.Because it is the first step towards walking the long road ahead. Since the competition is rising, it is vital to keep the focus on major SEO ranking factors, especially for service-style businesses or small brands.

These Google ranking factors can make or break your digital marketing strategy so keep your eye out for updates and you will have a good chance of succeeding.

How Can We Help?

At INFOCRATS, we plan and implement result-driven digital marketing strategies to bring traffic to your website. We are specialized in SEO tools and techniques and through these tools, we help businesses in boosting their ranking on search engines. The more your brand becomes visible on search engines, the more likely you will see an increase in your sales.

Feel free to get an SEO consultation from our experts by dropping an email at info@infocratsweb.com
July 29, 2022
How to Grow a Facebook Group Effortlessly
Do you have a Facebook group? Do you wish to use it for the growth of your social media following? You are finding yourself reading this blog because you are probably not sure of where to start. You may be feeling lost in the noise of the online world. Many of us wonder whether a social media marketing strategy needs to include a Facebook group at all. This is because maintaining a Facebook group to grow our social media presence seems like a daunting task. It brings along many negative thoughts. You may be worried that people will not find any value in your group. You may wonder if people even want to join your group. You may be questioning your own presence in the group. And finally, you would be asking yourself every day if there is an easier route that you could take.

To solve all of your doubts related to using a Facebook group to grow your social media presence easily, we have curated this blog.

Before you start reading this blog you should remember that Facebook groups are truly a goldmine. If used correctly they can have an extremely positive impact on any of your social media marketing strategies. A Facebook group can even help in creating a direct relationship with customers eventually building a foundation of trust as well as authority with them.

Here is a small list of things that you can use your Facebook group for:

-increasing engagement with the help of questions

-receiving feedback from the followers of the group

-driving quality traffic to words your content

-driving cream traffic towards your products and services with the help of announcing offers

-creating a sense of community with the help of tagging as well as celebrating with the members or followers of the Facebook group

After reading the above, you may be feeling a little more convinced about creating a Facebook group and including it in your social media marketing strategy. However, as mentioned before, only creating a Facebook group is not enough. It is very important that you learn how to use the group in a manner that it generates advantages for you.

Following is a list of tips and tricks that you can follow in order to appropriately use the Facebook group that you have created:
- Creating engagement with the help of questions: the generation of engagement becomes the key to your social media marketing strategy. This is what any social media marketing company in Indore would suggest to you. Facebook loves engagement and this engagement helps you in increasing your reach as Facebook recommends your group to other people. By asking questions you will be creating a sense of community and your Facebook group will become a useful resource environment for its followers as well as members. This means that your followers will know your Facebook group is the go-to spot for their questions. The type of questions that you can include in your list can be decision-based questions, opinion-based questions, questions prompting a share, questions prompting an answer, and many more.
- Staying engaged: creating engagement is not the only thing that you will have to do. When you take any kind of social media advertising services, they will also offer you the creation of engagement as well as the maintenance of the same. This means that you will have to find particular posts that are performing better than your other posts. It’s a great idea to pay attention to the posts that are performing better in order to keep the engagement going on for as long as possible. Remember to ensure engagement with members who are commenting on that particular post. This will make sure that your post is trending and it will keep up at the top of your group feed.
- Tagging your members: when you tag the members of your Facebook group, you are creating a sense of community. You can pick those members who are engaging the most and are helping in creating consistent engagement in the Facebook group. One of the best ways to do so is by providing shoutouts to those members, or even using their content in order to start the conversation.
- Having a celebration with your members: it has been reported that one of the best ways to create a sense of community in a Facebook group is by celebrating all your victories with the members of the group. Celebrating all your wins encourages the members to share their own success with the group. It creates engagement and provides inspiration as well as confidence to all your Facebook members.
The first quarter of the year 2022 has seen roughly 2.93 billion active users per month on the platform of Facebook. This means that there are so many users on Facebook right now. Basically, this equates to the fact that you have an opportunity to grasp the attention of so many people using your Facebook group with the help of the tricks and tactics that we have mentioned above.

If you don’t want to spend the time to execute these tips and tactics you could always take the help of a social media marketing company in Indore that can provide you with digital marketing services.

All you have to do is decide right away whether you want to do it on your own or take external help. However, don’t wait anymore as there are many people grabbing this opportunity and making their businesses grow faster with this amazing social media marketing strategy.
July 7, 2022
How to Encourage Customer Reviews Online

We all know that each and every business owner would understand how important customer reviews have become. However, do we really know just how valuable they can be to the business? We all may get surprised to know the impact of customer reviews, especially in the digitally driven age that we live in. As a digital marketing company in India, we know the importance of getting customer reviews online for your business. In this blog, we aim to tell you the importance of the same, as well as how to effortlessly encourage customer reviews online.

The reviews that you get from your customers online, can be a really powerful tool that can be used to leverage the achievement of many goals. These goals may include getting new customers, building a better brand repetition as well as increasing foot traffic. They can even act as a support for higher search rankings. Eventually, they can even earn a larger social media following for your business online.

If you put it simply, every business in this world needs customer reviews. However, what are the exact benefits that we can look forward to, and more importantly how do we get our hands on such benefits in the first place? Let us break down everything you need to know about customer reviews for businesses.

While or customer reviews so hyped?

Following data acquired from the search engine journal shows how powerful reviews can be:

-It has been seen that more than 90% of the customers have communicated that positive reviews have made them more likely to use a specific business.

-The report also said that about 82% of the customers always check the online reviews for any local business before going for them.

-it was also seen that any average consumer is spending about 14 minutes of their time reading reviews before they make any kind of decision about any business.

-it was even noted that 75% of the customers are trusting online reviews as much as they trust the recommendations that have been given by their friends and family.

Now that you know the importance of online reviews you should know that there is a very important connection between SEO rankings and online reviews of your business. As a provider of SEO services in Indore, we can tell you that the reviews count for about 10% of Google’s criteria for SERPs.

So the big question now becomes, how do you get your customers to leave reviews about your business online?

Following are some simple steps that you can use for the same:

Step 1- Timing: regardless of how you are planning to ask for the review, timing becomes a very crucial factor. If you are requesting a review too early then the customers might not like that and end up leaving no feedback. At the same time, waiting for too long may end up in the customer forgetting the details of the great feedback they wanted to leave. A great rule that you can follow is to wait for about 1 to 2 days before you send the review request.

Step 2- Approach: when you figure out how to ask for customer reviews online, it just has to be a balancing act. Creating a short as well as a simple set of questions asking for a quick overview of the customer’s experience can really help them to highlight the pros and cons of your business. Just try to be open-ended and motivate the customers without taking too much of their time.

Step 3- Persistence: always remember not to cross the line between being too pushy and giving the customers a gentle nudge of motivation. If you see that your customers are not responding to your request for a review then you can always send a follow-up after a few days. Make sure that your tone is cognizant in the follow-up so that you are not overstepping.

As a digital marketing company in India, we can tell you that there are many more steps that can encourage online reviews from your customers. However, these three basic steps are good enough to get you started. Try them out and see how they affect the online reviews of your business. Once you achieve this, you will be able to see how SEO plays a role too. Further, for any kind of online reputation and advertising, you can either do that by yourself too or go for a professional.

The benefit of going with the professional is that they will know more tricks and tactics and will easily be able to tell you which kind of methods can be used for your business. However, if you want to do it on your own, make sure that you read blogs that give you all the information about such methods. Initially, you will have to invest a lot of time into studying what is working for your business and what is not. So, if you think you do not want to spend your time and energy on figuring that out, then you can always hire SEO services in Indore. Just like that, for anything else related to getting online customer reviews you can contact a digital marketing company in Indore.

June 30, 2022
What are Some Big Trends of SEO in 2022?

The world of SEO as we all know keeps changing constantly. The year 2022 is already becoming an exciting year for this industry. The previous year witnessed a large amount of Google algorithm updates that included the Core Web Titles update as well as the Page Experience Update and all we can say is that there will be more coming up this year. As far as the search engine optimization trends of this year are concerned, they would be focusing on mobile-friendliness, accessibility, overall amazing experience on Google search as well as machine learning.

As an SEO company in India, we also provide SEO services to its clients, and we always have to be updated. This is why we thought to share all the trends that are going to get big in the year 2022 when it comes to SEO.

Have a look at the following SEO trends of the year 2022 that are going to become really big:

1. The imperativeness of backlinks: the fever of the pandemic changed the way we consumed information from all over the internet. In order to win the trust of searchers, Google has decided to place more and more value on backlink equity for rankings of SEO. If you don’t already know what link equity means, it refers to the value that a website provides by linking to your site. This gets affected by domain authority, some current Google rankings as well as other metrics. This means that building valuable backlinks becomes a very good strategy for SEO for anybody. One of the best ways for Google to understand that your site is a trustworthy one and that Google can send searchers to your website is by building backlinks. Backlinks have proved to be one of the strongest factors when it comes to ranking for SEO. However, the importance of backlinks has been debated for quite a few years now, in the year 2022, this is an SEO strategy that should definitely go for.

2. Video optimization and YouTube are the way to go: last year we have witnessed about 50% growth in the number of channels that are earning $10,000+ each year. We have seen that more and more Google search engine results page known as SERP is being taken by videos. We all have also noticed that companies like YouTube, Instagram, and TikTok are motivating video content in order to improve their customer engagement as well as attract new customers. This means that in the year 2022 you should definitely give some weightage to using video content as a part of your SEO strategy. Not only this but using keywords within the title as well as URL and the description of your video are a couple of new ways that add rich information to your YouTube videos while increasing their value. Other tricks that could increase the value of your video content include clip markup, seek markup as well as closed captioning.

3. EAT becomes fundamental: although you may not find this trend to be a new one, EAT has become absolutely fundamental to almost all parts of search engine optimization. If you want to give a good user experience along with creating great content while you build up your backlinks as well as end up on the SERP, then your content must have EAT. If you’re still wondering what EAT stands for, it means expertise, authority as well as trust. If you are an expert on the subject and you share the content of the same subject then Google can easily trust you more and send searchers your way. Of course, the more Google trusts you the more backlinks you will get and your rankings will go higher giving you more authority, eventually. According to the Quality Rater Guidelines, there has been a significant increase in the focus on EAT acting as a ranking factor for Google Source. The same will stand in the year 2022.

4. Site usability metrics gaining more importance: we have observed that Google will be prioritizing site performance which creates the best user experience, according to their 2021 page experience update. Google has proved that they will not hesitate in penalizing websites that are not meeting certain speeds as well as UI/UX metrics (core web vitals). This also includes penalizing the websites that come with poor accessibility for the users. Almost all of this will have to do on-page search engine optimization that involves UI as well as UX. Even if you have the best quality content out there, your users will not be able to experience it because of the poor web experience that you are providing to them. There are some site capabilities that you should be prioritizing in the year 2022. These can be a great SEO strategy for you. They include increasing the loading speed of your website, accessibility as well as mobile readiness of your website.

The year 2022 will see many more SEO trends coming up. The most important thing is to stay updated and use as many in your SEO strategy as you can. This would ensure that your website ranks high. You can also consider taking the help of professionals like us who deal with local SEO as well as digital marketing like PPC, Content Marketing along with making a great SEO strategy for business, according to the trends of the year.

There are many more new things that were left for you to explore in the world of SEO. However, you should realize that there will always be things that you are missing out on if you do not constantly stay updated by reading about SEO trends and by practicing the same. The best way you can do this is by sharing such blogs with other people as well as reading them yourself.

June 22, 2022
7 Reliable Lead Generation Strategies for eCommerce Businesses
To run your eCommerce business you need a constant flow of customers, and lead generation is a must for online marketers and owners. With the competition rising day by day, your eCommerce business requires an effective & smart strategy to stand out.

Lead generation strategies are incredibly important for marketers and businesses that want to grow. Increasing leads means increasing brand awareness and interest in your products/services, and attracting curious customers through the marketing funnel and into your sales pipeline. If done well, lead generation strategies create a stronger relationship with qualified customers who have invested in your business for a long time.

What is a lead in eCommerce?

In eCommerce lead generation, a lead is someone that shows an interest in your products or services. A leader in the eCommerce sector shows interest by taking specific actions like clicking your online ad, following your brand on social media, or joining your email newsletter.

In this blog, we will provide the 5 best lead generation strategies that would work well for your eCommerce store in 2022 and beyond.
1. Leverage Chatbot Conversations
As a busy person, you won’t always have the time to focus on lead generation- so why not get some help?

Chatbots can be a great lead generation tool for an eCommerce store. The technology is excellent for building engagement with prospects since chatbots are available 24/7. Set them up to match your brand personality so they would function as automated extensions of your marketing and sales team.
1. Encourage Your Customers To “Tell a Friend”
Word of mouth remains one of the most effective ways of lead generation. This traditional marketing method works perfectly well online and some eCommerce stores have adopted it as a primary lead generation strategy.

You can easily acquire the emails of potential customers by asking your existing buyers and website visitors to refer their friends. Reward both parties with discounts, coupons, free guides, reward points, etc and it will be a great move to nurture leads.

Myntra is a great example of this. They offer 200 Myntra cash who refer their app to a friend. The referred friend will get 100 rupees once they sign up using the referral code.
1. Pay-per-click (PPC) Advertising
Running PPC ads on platforms like Google Ads is an effective way to reach customers while you establish SEO rankings. PPC advertising is useful for competitive keywords that have clear purchase intent but are dominated by your competitors.

When you create your ad campaign, you determine where you want to display your ads based on the users’ searches. If you sell sports shoes, for example, you could display an ad in the search results for ”men’s trail sports shoes.”

Then you set bids on the keywords based on how much you’re willing to spend for each click to your eCommerce website, and you only pay that amount when your PPC ad is clicked.
1. Offer a Coupon or Discount
Convert interested visitors to buyers by offering a coupon or discount as your lead magnet. This attracts a number of valuable short-term and long-term leads. In the short term, you can quickly convert bottom-of-funnel prospects who are ready to buy your products. In the long-term, you have attracted someone interested in buying from your company.

For example, Bed Bath & Beyond is a chain of domestic merchandise retail stores and they encourage website visitors to fill out their lead capture form by offering a 20% discount to first-time email subscribers.
1. Social Media
Many of today’s consumers research the products on social media before buying. Social media is a great marketing tool, especially for B2C eCommerce companies. It is an effective channel for interacting with customers and showing your brand’s image. Social media optimization companies like INFOCRATS create engaging, traffic-driving social media posts to help you achieve that goal.

Moreover, Some platforms including Facebook and Instagram also offer effective advertising options. You can display ads designed to drive instant traffic to a specific page on your site and use their highly-specific targeting options to reach the target audience you want.
1. Run Limited Time Deal
Fear of missing out and time-limited offers still work for lead generation. When the offer is about to expire, it gets more appealing. It can be a product discount or an alert about your best-selling products running out of stock.

Ecommerce companies can create popups or nano bars with countdown timers. Go for a 2-step popup to collect users’ email addresses and then reveal a coupon code. Try to match the popup design well with your online shopping store and write a compelling copy to grab the shoppers’ attention.

Also, keep in mind that you don’t display limited-time deals or flash sales too often to the same shoppers as it decreases the credibility of your offer.
1. Send Push Notifications using Cookies
Cookies are a wonderful way to stay in touch with visitors to your website. You can send ads to your visitors using push notifications if you keep cookies on their browsers. You’ve probably seen this on a lot of websites when they ask for permission to send notifications and alerts.

When your customers agree to get push notifications, they will receive alerts, news, discount coupons, or whatever else you choose to show them. It’s a great approach to enhance leads and conversions by bringing back visitors to your website.

Make sure you send limited alerts, just like with email marketing campaigns and popups, or give visitors the opportunity to turn off push notifications.

Conclusion

There are many different strategies to generate leads for our eCommerce store. These seven ways are a great place to start, but you should always experiment with different lead generation tactics to see what works best for you. Remember, the key is to be creative and continuously engage with your visitors and shoppers. If you can do that well, then you will be on your way to generating more leads and sales on your products or services.

If you’re ready to create eCommerce lead generation strategies for your store, InfoCRATS can help. Our team of professionals works with you to choose the most effective channels for your online business, then implement a strategy tailored to your goals.

We have helped hundreds of global and domestic clients reach and convert their customers into their leads.
May 24, 2022
6 Tips for Finding the Top Digital Marketing Agency
With the huge popularity of digital marketing, you have several options over the Internet than ever before to get customers online. But there are a few problems with that- an abundance of new online marketing tactics takes time to understand, accomplish and succeed. When it comes to hiring the right digital marketing agency, it’s no mean feat. More often than not, many startups and enterprises choose to opt for digital marketing companies over in-house marketing, simply because in-house work is hard to maintain.

Thus, digital marketing services play an important role for any startup looking to get its customers, and for big companies that want to keep their old customers intact while also trying to get new ones.

In the current age, it’s imperative to find a digital marketing agency that is going to represent you and your brand in the best way possible. If you’re unsure about whom to hire for this work, we have compiled a list of tips to help you choose the right digital marketing company for your business.
- Map Out your Goals
Do you have a clear set of goals and KPIs? Or do you just want more customers? While any agency worth their salt will be able to plan out the right strategies to bang for your buck, the clearer you’re on what you expect from engaging a digital marketing team, the easier it is to decide if the one you picked will be the right fit. Have you decided on your marketing budget? Do you need SEO, web design, PPC, and Email marketing services? Make sure they provide all these services because the results are more effective when created, optimized, and managed by one digital marketing service provider.

Read: Top 8 Industries Growing ROI With Digital Marketing
- Consider the Size of the Agency
Business owners must think bigger when it comes to a digital marketing company or agency, but the opposite is often the case. A smaller company will have more time to put into account, you will receive a more personal experience with people who have the time to answer such questions. A small digital marketing agency will also provide you an opportunity for a more custom approach than a big company that reuses the same strategy for different clients. Moreover, big digital marketing companies are likely to hand off smaller accounts to junior candidates that are less experienced.
- Look at Past Clients
When selecting a digital marketing service, look into their previous clients. Reputable firms will be able to give you references and testimonials from previous clients who can speak about their experiences with the agency. They will also be able to demonstrate their abilities and successes through case studies and a portfolio. You should also look at the agency’s reviews, both on review sites like Yelp and Google, as well as on their own website. Through the testimonials of previous clients, a trustworthy digital marketing agency will be able to demonstrate its expertise and accomplishments.
- Recognize their Measurement Methods
Don’t give your money to a company that can’t provide you with clear and trackable ways (phone numbers, analytics, etc.) to see the return on every dollar you invest, exactly what’s working, and where it’s coming from. Inquire if they can develop clear KPIs for each service they provide so you can immediately evaluate whether what they’re doing is fulfilling the success margins you’ve set or not.
- Choose the Best Value, Not the Best Price
When it comes to business decisions, everyone is inclined to go with the cheapest alternative. However, when it comes to digital marketing firms, not all are made equal. As a result, rather than focusing on the lowest price, it’s critical to choose the firm that will provide you with the best value for your money. Look for a company that provides the most services and has the greatest experience in the industry. When you can create an excellent marketing strategy that incorporates a range of approaches, you will receive more bang for your buck. This form of marketing plan will be more successful in the long run and will assist you in gaining more valuable customers.
- Social Proof and a Strong Industry Reputation
If an agency has testimonials and reviews on its website, social proof can tell you a lot about them.

If they don’t, it could mean they’re inexperienced or haven’t worked with someone before. Contact them to learn more about the types of social media marketing strategies they specialize in and the types of brands they work with.

You can find the greatest digital marketing agency for your business or company now that you know what to search for.

Social proof is important since it distinguishes the marketing services provided by an agency for your online business.

Is hiring a digital marketing agency worthwhile?

Definitely! It will be beneficial to hire a firm for digital marketing services in India that can assist you in getting to where you need to go and provide long-term solutions.

Hiring a professional company is well worth the money if you want to secure long-term success. There are many marketing companies out there that will work within your budget but just provide superficial solutions that will need to be redone in a few months.

Final Words-

INFOCRATS team knows that finding the perfect digital marketing company for your local or online business can be a daunting task.

That’s why we created this guide with six tips to help you find a partner with a top-quality search engine optimization, social media management, or email marketing company like ours!

Our team of digital marketers in India can help you generate better conversions, prove measurable ROI that grows your business, and ignite interest in your brand with our full suite of digital marketing services. Write to us for any of your query at info@infocratsweb.com or call us at +919300933377.
May 16, 2022
How Will Social Media Impact Businesses Marketing Strategy

2021 cemented a lot of changes in our professional lives. Google meet became our default meeting platform and webinars became regular events. But the most impactful change was how social media marketing has become the go-to window to learn, find new career opportunities, and grow our brands.

In order to survive in a competitive online market, you need to follow new trends in your industry. In fact, 72% of companies started using social media data to make informed business decisions. So, how can you rise up from your competitors and ensure your brand is doing everything it can to succeed? By leveraging the power of social media of course! Below we have shared why social media is important for your business!

Social media can sometimes seem like it’s all fun and games and visited mostly by youngsters. Is it just a way of distraction for entrepreneurs or business professionals trying to build their brand visibility and increase their sales? As it turns out, this is not the case at all. Social media advertising plays a critical part in your overall digital marketing strategy- as long as you use it rightly into your plan. Social media has become one of the important aspects of online marketing and it provides incredible benefits that help reach millions of people worldwide. And if you are not investing in this profitable digital marketing strategy, we guarantee, you’re missing out on an incredible marketing opportunity.

Improves Brand Awareness

Social media is one of the effective digital marketing platforms that can be used for free to increase your brand or business presence. To get started, create social media pages for your company and start networking with others. By applying a social media strategy, it will help you significantly increase your business recognition. Over 91 percent of marketers reported that their social media initiatives considerably boosted their brand visibility and heightened user experience by spending only a few hours each week. Having a social media presence for your brand can undoubtedly benefit your business, and with regular use, it may quickly generate a large following for your company.

Generating Leads

Creating meaningful conversations and engagement within your target industry by posting the latest news, data, videos, and interesting trends. Customers are more likely to make purchases from your online store or use your services if you are easily accessible and reachable. Social media is not only the most effective way to sell your products or services, but it also allows you to obtain personal information about consumers with tools like email finder, allowing you to contact them directly via other marketing strategies. Not only you will build credibility with potential customers, but these strategies can result in gaining leads as well.

Check out the Social media trends of 2022 here!

Improves Customer Satisfaction

Social media channels like Facebook, Instagram, Linkedin are two-way communication channels that let you speak and listen to your audience for better customer service. You can quickly react to the reviews provided by the customer and can resolve their queries in real-time for improved customer satisfaction. According to studies, customers are more likely to connect with businesses that assist their issues and queries quickly. That is the reason, the role of social media in digital marketing can’t be ignored as it helps respond to customer queries as soon as possible.

Making Sales

Of course, converting an engaged audience into paying customers is the ultimate goal of your online marketing efforts. And you can also hire a social media advertising company to make that happen.

In fact, more and more social media platforms are incorporating marketing and purchasing features for brands to use.

Facebook and Instagram have visually appealing interfaces for advertisers where you can showcase your products/services on the platform and link to your corporate site or eCommerce store. This means making a purchase is nearly seamless for your interested customers.

Increases Traffic

One of the biggest advantages of social media is that it helps to increase your website traffic. By sharing your content on social media pages, you’re providing users to click through your website and visit it for more information. The more quality content and images you share on your official accounts, the more inbound (direct) traffic you will get while making conversion opportunities.

Collaboration with Potential Business Partners

Social media makes it possible to collaborate with new business partners and industry professionals. Approximately 1.8 billion people use Facebook groups and with 10 million groups on Facebook, chances are that you will meet some business professionals in a few of those. In fact, 72% of B2B Buyers use Linkedin to share important things about their business. By using Linkedin marketing, you can do your research and find those who might want to collaborate.

How Can Social Media Marketing Companies Help?

Today, it is almost impossible for any enterprise or startup to thrive without a social media presence. It is a cost-effective digital marketing method of connecting with customers and creating brand awareness.

Know which platforms to use, what type of content performs best, monitor your channels constantly for comments, engagement, questions, and feedback. There is a lot of work for small businesses to handle alone.

It’s easy enough to set up display ads on your own, but how can you be sure you’re using the right keywords, targeting the right audience, and setting the right daily Facebook ad budget?

That’s where social media marketing companies come into the game. We do market your products and services on different platforms to increase leads and sales of your business. Our social media marketers strategize the best suitable platform for the maximum reach on the basis of your target audience and products & services for social media marketing to accomplish your brand goals.

Infocrats is more than just your social media marketing company. Our services include social media management, social media advertising, email marketing, display ads management, and graphic designing.

March 15, 2022
Top Digital Marketing Strategies to Follow in 2022
All over the world people are welcome in the year 2022. If you are someone who works in the digital marketing industry then you are waiting to see the benefits that this year has brought. The amount of benefits is going to evaluate your marketing decisions throughout the year. And as you are busy evaluating all of this you will soon come to realize that now it’s already time to plan strategies for digital marketing in 2022.

As things settle down for our economy, everybody is on their own path of recovery. What this means is that hopefully all of us marketers will be blessed with a more stable budget to work with. However, it’s not only about a lack of budget when it comes to digital marketing services in 2022.

Even when you get the kind of budget that you are looking for to show your skills, it’s very important to study properly how are you are going to allocate this money for the best use.

Each and every industry out there is still reeling from a year-long and still continuing global crisis. With new variants of the virus coming in from every direction, everything has become much more dynamic than it was before. In such times it is crucial to pay attention to a major shift in user behavior as well as media consumption.

All over 2022 brings a new kind of hope for everybody including providers of digital marketing services.

In this blog, we will be talking about some of the emerging digital marketing strategies to adapt in the year 2022.

Have a look at the following list of strategies:
- Using more video content
We know what you must be feeling. Every time you read a blog of this kind you always see the tip where they ask you to use more videos for your content. Well, recently all the marketing tips lists has genuinely talked-about videos. However, you notice that some businesses, as well as brands, have still remained hesitant to adopt video marketing into their digital marketing strategy. Recently platforms like tick-tock and Instagram have announced that they have now become a video platform. This only proves that the rise of videos has now become imminent.

Studies have shown that over 85% of consumers are keen to see more videos from the brands they love. Apart from this, a minimum of 67% of brands have announced that they are looking forward to increasing their video budget in the year 2022.

We all know that people are loving short videos for social media. But it’s not only this. Beyond such kinds of videos, brands are even taking a step towards creating longer-form original content. We are doing this while keeping in mind that the goal is to build brand affinity.

This just means that the brands are now investing more money into live streaming. This also includes explainer videos. Such kind of content is helping brands throughout to build a loyal following. Not only this but it also educates their audience about the products, services, as well as the brand itself.
- Investments towards establishing a powerful brand image
It is a well-known fact to all of us that branding is a process that has always been a crucial element when it comes to marketing as well as business in general. However, when we focus only on storytelling or building a solid brand image then we can safely say that it is exactly what will keep our customers coming back to us. In the year 2022, digital marketing strategies should focus on establishing a solid brand image. Now, what does it take to create a solid brand image? Well, it demands a two-step or hybrid marketing approach, if you ask us.

In this process, the very first step becomes the use of digital advertising. This will get your brand out there in front of everybody’s eyes. It is highly imperative to remember that digital advertising will definitely become more and more expensive in the coming time. When there is high competition it drives Google’s bidding wars into such spirals that become really expensive for small brands. In all of this chaos, it is still very important to remember that this investment will be worth it if done correctly. This also becomes a reason why working with a professional marketer is almost always the best strategy for your brand.

The second step of this process becomes to always keep exploring ways that can help you and your brand grow organically. When it comes to raising brand awareness through organic content, you can take the help of videos, content on the web that provides value, podcasts that can be scheduled weekly, newsletters, and many other forms like these.

All you have to do is make sure that you got the right resources set aside, you are managing your time, your money is going to the right places, and your focus is solely on organic traffic. This will end up boosting your brand awareness and will even support your overall digital marketing strategies.
- Shifting focus on local SEO
We are all well aware that geo-fencing is not really a new concept. However, did you know that it will definitely gain more importance when consumers become more local-oriented? We all saw that as restrictions started to lower down in the times of lockdown, customers, at the end of the day, still look for local solutions to meet all their needs.

Local SEO boosts your geofencing efforts. When you give time to optimizing maps, business listings, and something as simple as creating a Google my business account, you are practicing a great local SEO strategy.

The best part is that usually all such resources are free and they provide great value to your potential customers. This is truly a digital marketing strategy in 2022 that you should not be missing out on.

In conclusion, with these three strategies in mind, you will be set for digital marketing in 2022. There are many more strategies that digital marketing services providers can tell you about.
March 7, 2022
How Business Owners Can Utilise Local SEO in 2022
As we all are aware, local search is a very powerful tool for all small businesses everywhere. Did you know that around 46% of all Google searches look for local information? What this means is that if your business does not make it to the top of the local search, then it is definite that you are missing out on potential customers who were really ready to shop in your area. To put it in the simplest of words, local SEO is imperative for the boom of any business.

This is especially true for smaller businesses that operate on a regional rather than a national level. This is because national SEO focuses more on ranking in searches across countries, and on the other hand local SEO makes it a priority to appear on SERPs based on specific locations. Basically, a strategy like this makes use of marketing the brand products as well as services to local customers and leads.

When you optimize your local SEO, it gets you more traffic on your website, more leads, eventually turning out more conversions as the strategy becomes more relevant to your local customers. This way you compete much more effectively and efficiently against your larger national brand competitors. This gives you a competitive advantage while you focus on specific local SEO strategies.

Finally, after knowing the importance of this strategy, you must be wondering how to adapt it for your business to take these advantages. In this blog, we have put together a simple guide that would be covering many local SEO tips and tools that you can easily use to your advantage.

However, before that let’s take a little deep into what is local SEO!

Local SEO- SEO stands for search engine optimization. It is a process that improves engine visibility for local businesses. If you choose digital marketing services in India, you can also opt for local SEO services to create your business presence locally. This means that when your customers in nearby areas search for something they will be directed to your business, given that your local SEO strategy is in place.

In order to get the information for a local search, all the search engines out there, depending on signals, including local content, links, citations, and social profile pages so that they can get the most relevant local results and provide the same to the user.

It’s time for your business to use this for positioning your products and services to the local prospects and customers who are looking for them right now.

Have a look at some of the ways to make your local SEO successful:
- Go for Google my business!
Google is the most comfortable sharing the content that it can truly support and verify. This is why Google my business has become the tool to help your business meet Google’s needs. By creating a Google my business account you can optimize your Google listing. This has recently become the most effective way to rank higher and higher on Google maps and even gain a great amount of visibility in the Google search for local results. All you need to do is provide all the information that is required to create this account and once it is added to your business profile, the Google search knowledge panel, and Google maps, along with the Google search local result will start making it appear.
1. Engagement on social media and posts on Google my business!
Recently Google has started considering the content that you shared on social media very important. Therefore it is time to now share your Google my business page on social media to align your social and search together. Along with this, you will have to make sure that you are announcing products events with the help of posts on social media. While doing this you should also encourage your customers to review your business. Including more and more information like your logo, acceptable payment methods will make your business look more reliable and solid.
1. Consistency in information
When you give your information to your business page, you need to make sure that all details like your name, phone number, address, are consistent all over online. You have to make sure that it is easy for people and search engines to find your business online. It’s a great idea to include such crucial information as crawlable HTML text on your website. Always remember to not put such information in an image on your website. This is because images cannot be controlled by search engines like HTML text can be. The footer or the header of the website is a great location to put these details.

Along with these three easy tips to follow, there are many more to support your local SEO strategy. Always remember that SEO keeps changing quite rapidly. You should always lookout for new features that Google introduces on its SERPs for local searches. This is exactly why it becomes imperative for you to stay on top of your SEO game. By implementing such actionable items you can easily ensure that your business is not only taking advantage of lucrative local searches but also building a foundation for when new SEO features are introduced.

At any point, if you feel like you do not have the time to do all of this on your own, you can always look for a Local SEO Expert. There are many SEO Experts in India, that can majorly help you build as well as apply a great SEO strategy for your business.

As an SEO Company in Indore, INFOCRATS has been helping many small businesses find the right local SEO strategy to boom their sales. We come up with the most appropriate strategy by studying your business rigorously and your demands keenly. With a team of local SEO experts, we are skilled enough to take your business to the next level and break all the benchmarks previously set by your company.
January 24, 2022