Category: online marketing companies in indore

7 Reliable Lead Generation Strategies for eCommerce Businesses
To run your eCommerce business you need a constant flow of customers, and lead generation is a must for online marketers and owners. With the competition rising day by day, your eCommerce business requires an effective & smart strategy to stand out.

Lead generation strategies are incredibly important for marketers and businesses that want to grow. Increasing leads means increasing brand awareness and interest in your products/services, and attracting curious customers through the marketing funnel and into your sales pipeline. If done well, lead generation strategies create a stronger relationship with qualified customers who have invested in your business for a long time.

What is a lead in eCommerce?

In eCommerce lead generation, a lead is someone that shows an interest in your products or services. A leader in the eCommerce sector shows interest by taking specific actions like clicking your online ad, following your brand on social media, or joining your email newsletter.

In this blog, we will provide the 5 best lead generation strategies that would work well for your eCommerce store in 2022 and beyond.
1. Leverage Chatbot Conversations
As a busy person, you won’t always have the time to focus on lead generation- so why not get some help?

Chatbots can be a great lead generation tool for an eCommerce store. The technology is excellent for building engagement with prospects since chatbots are available 24/7. Set them up to match your brand personality so they would function as automated extensions of your marketing and sales team.
1. Encourage Your Customers To “Tell a Friend”
Word of mouth remains one of the most effective ways of lead generation. This traditional marketing method works perfectly well online and some eCommerce stores have adopted it as a primary lead generation strategy.

You can easily acquire the emails of potential customers by asking your existing buyers and website visitors to refer their friends. Reward both parties with discounts, coupons, free guides, reward points, etc and it will be a great move to nurture leads.

Myntra is a great example of this. They offer 200 Myntra cash who refer their app to a friend. The referred friend will get 100 rupees once they sign up using the referral code.
1. Pay-per-click (PPC) Advertising
Running PPC ads on platforms like Google Ads is an effective way to reach customers while you establish SEO rankings. PPC advertising is useful for competitive keywords that have clear purchase intent but are dominated by your competitors.

When you create your ad campaign, you determine where you want to display your ads based on the users’ searches. If you sell sports shoes, for example, you could display an ad in the search results for ”men’s trail sports shoes.”

Then you set bids on the keywords based on how much you’re willing to spend for each click to your eCommerce website, and you only pay that amount when your PPC ad is clicked.
1. Offer a Coupon or Discount
Convert interested visitors to buyers by offering a coupon or discount as your lead magnet. This attracts a number of valuable short-term and long-term leads. In the short term, you can quickly convert bottom-of-funnel prospects who are ready to buy your products. In the long-term, you have attracted someone interested in buying from your company.

For example, Bed Bath & Beyond is a chain of domestic merchandise retail stores and they encourage website visitors to fill out their lead capture form by offering a 20% discount to first-time email subscribers.
1. Social Media
Many of today’s consumers research the products on social media before buying. Social media is a great marketing tool, especially for B2C eCommerce companies. It is an effective channel for interacting with customers and showing your brand’s image. Social media optimization companies like INFOCRATS create engaging, traffic-driving social media posts to help you achieve that goal.

Moreover, Some platforms including Facebook and Instagram also offer effective advertising options. You can display ads designed to drive instant traffic to a specific page on your site and use their highly-specific targeting options to reach the target audience you want.
1. Run Limited Time Deal
Fear of missing out and time-limited offers still work for lead generation. When the offer is about to expire, it gets more appealing. It can be a product discount or an alert about your best-selling products running out of stock.

Ecommerce companies can create popups or nano bars with countdown timers. Go for a 2-step popup to collect users’ email addresses and then reveal a coupon code. Try to match the popup design well with your online shopping store and write a compelling copy to grab the shoppers’ attention.

Also, keep in mind that you don’t display limited-time deals or flash sales too often to the same shoppers as it decreases the credibility of your offer.
1. Send Push Notifications using Cookies
Cookies are a wonderful way to stay in touch with visitors to your website. You can send ads to your visitors using push notifications if you keep cookies on their browsers. You’ve probably seen this on a lot of websites when they ask for permission to send notifications and alerts.

When your customers agree to get push notifications, they will receive alerts, news, discount coupons, or whatever else you choose to show them. It’s a great approach to enhance leads and conversions by bringing back visitors to your website.

Make sure you send limited alerts, just like with email marketing campaigns and popups, or give visitors the opportunity to turn off push notifications.

Conclusion

There are many different strategies to generate leads for our eCommerce store. These seven ways are a great place to start, but you should always experiment with different lead generation tactics to see what works best for you. Remember, the key is to be creative and continuously engage with your visitors and shoppers. If you can do that well, then you will be on your way to generating more leads and sales on your products or services.

If you’re ready to create eCommerce lead generation strategies for your store, InfoCRATS can help. Our team of professionals works with you to choose the most effective channels for your online business, then implement a strategy tailored to your goals.

We have helped hundreds of global and domestic clients reach and convert their customers into their leads.
May 24, 2022
6 Tips for Finding the Top Digital Marketing Agency
With the huge popularity of digital marketing, you have several options over the Internet than ever before to get customers online. But there are a few problems with that- an abundance of new online marketing tactics takes time to understand, accomplish and succeed. When it comes to hiring the right digital marketing agency, it’s no mean feat. More often than not, many startups and enterprises choose to opt for digital marketing companies over in-house marketing, simply because in-house work is hard to maintain.

Thus, digital marketing services play an important role for any startup looking to get its customers, and for big companies that want to keep their old customers intact while also trying to get new ones.

In the current age, it’s imperative to find a digital marketing agency that is going to represent you and your brand in the best way possible. If you’re unsure about whom to hire for this work, we have compiled a list of tips to help you choose the right digital marketing company for your business.
- Map Out your Goals
Do you have a clear set of goals and KPIs? Or do you just want more customers? While any agency worth their salt will be able to plan out the right strategies to bang for your buck, the clearer you’re on what you expect from engaging a digital marketing team, the easier it is to decide if the one you picked will be the right fit. Have you decided on your marketing budget? Do you need SEO, web design, PPC, and Email marketing services? Make sure they provide all these services because the results are more effective when created, optimized, and managed by one digital marketing service provider.

Read: Top 8 Industries Growing ROI With Digital Marketing
- Consider the Size of the Agency
Business owners must think bigger when it comes to a digital marketing company or agency, but the opposite is often the case. A smaller company will have more time to put into account, you will receive a more personal experience with people who have the time to answer such questions. A small digital marketing agency will also provide you an opportunity for a more custom approach than a big company that reuses the same strategy for different clients. Moreover, big digital marketing companies are likely to hand off smaller accounts to junior candidates that are less experienced.
- Look at Past Clients
When selecting a digital marketing service, look into their previous clients. Reputable firms will be able to give you references and testimonials from previous clients who can speak about their experiences with the agency. They will also be able to demonstrate their abilities and successes through case studies and a portfolio. You should also look at the agency’s reviews, both on review sites like Yelp and Google, as well as on their own website. Through the testimonials of previous clients, a trustworthy digital marketing agency will be able to demonstrate its expertise and accomplishments.
- Recognize their Measurement Methods
Don’t give your money to a company that can’t provide you with clear and trackable ways (phone numbers, analytics, etc.) to see the return on every dollar you invest, exactly what’s working, and where it’s coming from. Inquire if they can develop clear KPIs for each service they provide so you can immediately evaluate whether what they’re doing is fulfilling the success margins you’ve set or not.
- Choose the Best Value, Not the Best Price
When it comes to business decisions, everyone is inclined to go with the cheapest alternative. However, when it comes to digital marketing firms, not all are made equal. As a result, rather than focusing on the lowest price, it’s critical to choose the firm that will provide you with the best value for your money. Look for a company that provides the most services and has the greatest experience in the industry. When you can create an excellent marketing strategy that incorporates a range of approaches, you will receive more bang for your buck. This form of marketing plan will be more successful in the long run and will assist you in gaining more valuable customers.
- Social Proof and a Strong Industry Reputation
If an agency has testimonials and reviews on its website, social proof can tell you a lot about them.

If they don’t, it could mean they’re inexperienced or haven’t worked with someone before. Contact them to learn more about the types of social media marketing strategies they specialize in and the types of brands they work with.

You can find the greatest digital marketing agency for your business or company now that you know what to search for.

Social proof is important since it distinguishes the marketing services provided by an agency for your online business.

Is hiring a digital marketing agency worthwhile?

Definitely! It will be beneficial to hire a firm for digital marketing services in India that can assist you in getting to where you need to go and provide long-term solutions.

Hiring a professional company is well worth the money if you want to secure long-term success. There are many marketing companies out there that will work within your budget but just provide superficial solutions that will need to be redone in a few months.

Final Words-

INFOCRATS team knows that finding the perfect digital marketing company for your local or online business can be a daunting task.

That’s why we created this guide with six tips to help you find a partner with a top-quality search engine optimization, social media management, or email marketing company like ours!

Our team of digital marketers in India can help you generate better conversions, prove measurable ROI that grows your business, and ignite interest in your brand with our full suite of digital marketing services. Write to us for any of your query at info@infocratsweb.com or call us at +919300933377.
May 16, 2022
7 Social Media Tactics to Drive Traffic to Your Website
As a marketer or business owner, you will probably look for ”more customers”. There are many ways to increase traffic to your site but social media marketing can help businesses build their brand, foster a community around your business and grow your bottom line and recognition. It can also be a key player in driving traffic to your website. Social media is also essential to increase traffic to your website, eCommerce store, landing pages, blog posts, and more.

This is not something theoretical but if used correctly by social media marketers, it can become a great source of engagement and traffic that can help you establish a successful online business or blog.

In today’s post, we are going to look at some ways social media optimization services can drive traffic to a website.
1. Optimize your Social Profiles
When people look to know more about your brand or enterprise they open your profile or bio section. It should quickly communicate your brand value proposition while establishing your mission, style, and tone.

The more distinct your social media profile bio is- without sacrificing clarity-the more like you will catch visitors’ attention and resonate with your ideal audience. For an optimized website, a streamlined social media profile with the right set of keywords and information is a must.

Don’t write your entire business story in your bio. Just add a couple of lines then connect the bio to your site with a call to action for your home or landing page. Take help from social media marketing companies like INFOCRATS to optimize your social profile.
1. Engage with Your Target Audience Consistently
Social media is the platform to connect to your target audience directly. You can interact with your followers, get feedback in real-time, and better your customer experience. Consistent engagement with your audience on social media platforms can boost traffic to your profile as well as on the website. This also enhances the opinion of audiences from the company’s perspective.

For a successful audience engagement with your brand don’t ignore your audience, keep them engaged.
1. Time your Posts Correctly
It’s impossible to nurture customers to your site if you post social content when one in your audience engages.

Research for the best time to get maximum views and reach. Look at your past data instead of following best practices in social media post timing. Find out when your target audience is more available and responsive. Apps like Sprout Social can help you create and implement effective paid and organic campaigns powered by social engagement data.

Posting frequency and the number of followers and likes you gain depends on certain factors like:
- Region/Time zone
- Target Audience
- Days in a week
- Content
- Hashtags
- Profile bios
1. Focus on Sharing Visual Content
According to statistics, visual content receives more likes and shares than text-based content. Spend time producing pictures that convey information about you, your business, and your niche items. Ensure that your graphics are too unique to get unnoticed. Later, concentrate on spreading the same to your target audience.

The major goal of developing visual content is to gain awareness on social media. Make sure you post well-planned visuals that deliver to the point information.
1. Use Social Proof
You can also use social proof to increase your site’s value. Just like any review or customer testimonial, social credibility brings the human voice into your brand experience. Whenever someone purchases or does shopping for something they want, they look for reviews, ratings, recommendations, referrals, and input from others who have used the product or service.

Add reviews, social comments, feedback, and video testimonials to your social media content and business website. Make sure to only use social proof you have permission to repurpose.
1. Run Q&A Polls and Social Media Contests
Social media contests and Q&A polls are great and interesting ways to engage your audience. Such activities on social channels help you improve the communication gap between you and your followers. Running quizzes, polls, and contests, when your audience is active, can indulge your audience in sharing, talking, liking, and following. This also makes them aware of your company, website, and products.
- Go live on Instagram, create polls in your story and use hashtags.
- Create Twitter Q&A to interact with your audiences and know their opinions.
Know the Latest Social Media Trends of 2022 here!
1. Tag Products in the Visual
If you have an eCommerce store, this social media marketing hack is probably the best one for you. You can use your product images here and tag them with product page links. In short, Instagram can act as your shopping page where people can scroll through to see your products. The best part of this hack is that users won’t have to leave Instagram if they want to buy a product if they are in the delivery range of the product. If not, the user can still see the product on their eCommerce site.

Instagram shopping can bring a great amount of traffic to your eCommerce store just by adding product details in the post and a product sticker in your Insta story.

Have a look at how Zara did this right!

Conclusion:

Patience and persistence is the key to staying alive in the social media and online marketing world.

Social media advertising strategies are great, but they take time to come into effect. These seven proven social media optimization strategies are sure to reap benefits in the long term for your business. Being customer-centric is the only key to a successful social media marketing campaign. Remember, social media is a game-changer only if you use it the best possible way.

INFOCRATS is the right digital marketing company to provide SMO solutions for your business. Our social media marketers have long-established knowledge and remain up-to-date to improve our performance with the latest trends in social media optimization. Fill out our contact form to receive a FREE quote on social media advertising services.
May 9, 2022
Why Is Digital Marketing Important For Businesses?
Nowadays, we are in a world that has almost totally been digitized. Businesses of all forms and sizes cannot even think about reaching success without operating online. Every business wants to achieve its goals and gain profit quickly. This work is done by digital marketing using strategies and planning.

With the help of digital marketing, businesses approach their customers to use the latest marketing plans to maintain their place in the market. Traditional marketing has taken a step back and brought a new appearance in front of the enterprise. According to Clutch, 98% of businesses generate more leads and sales with the help of digital marketing.

If you need to increase your sales or engagement, you have to prepare your hands-on digital marketing. Here are 5 key points of digital marketing in businesses:
- Customer Engagement:
Customer engagement is the most important asset of any business and digital marketing brings a powerful change to push the business in a fast-paced world. One of the main reasons for customer engagement is that brands can reach their customers to know their views, reviews and can resolve the issues.

Brands can do market research to better inform their decision-making. Collaborations or campaigns are also helpful to increase engagement. Social media marketing helps businesses to engage the engaging target audience. Daily social media posts, live streaming and customer reviews, etc, activities are trending right now and getting the customer’s attention. Customer engagement can be accomplished via other options such as contests, giveaways, blogs, PR, events, and other marketing exercises.
- Measurability:
It is important to measure your marketing plans so businesses can calculate how their marketing is going on on different platforms. Websites work as an important digital marketing tool and it is an insight into what people are interested in and what are the activities people do on the websites. How many people have hit your business website? Where are they coming from, direct search, through paid ads, referral websites, social media, email campaigns, or marketing campaigns?

Brands need to monitor the change in your data over time, giving you real information about the brand and where your brands stand in the market. This can be done easily with some tools such as Google Analytics, Mailchimp, and business tools which are provided by social media platforms. Facebook gives website tracking tool ‘Pixel’ to track campaign performance over the websites.
- Affordability:
Digital marketing has initiated a platform of marketing to small and medium-sized businesses the world over, setting them on a level playing range with large businesses, by its affordability.

Sponsored ads or paid ads are the best options for every business. For example, Facebook advertising through ad campaign tools such as ‘boost posts’ prices a part of the cost of printing pamphlets and can be addressed to a particular group of people. At the same time, businesses can get a much bigger reach with a more extended audience. With the data that is generated by online promotions, brands can get real feedback on their ad total spend.
- Relevancy:
Digital marketing has various proposed directions depending on the businesses. For some businesses, digital marketing is used to boost sales, for others, it is used to help them create both credibility and power in the digital domain.

Digital marketing helps brands to gain customer trust in products and services. If businesses share content that is relevant to the audience automatically they spend their time on your content and if they need the product or service they contact you.
- Meet Consumer Expectations:
No matter how effective offers and promotions businesses do, to succeed in your industry you need to fulfill customer needs. Digital marketing can help you determine buyer needs, interests, choices, and expectations.

Businesses that have done their market research as a part of their digital marketing strategizing know that customers want quick services and easy-to-use services. For example, Google pay, PayTM apps are the top apps to do quick payments and people are using them to do online payments. Both brands work day by day to bring something new for their users and these brands are achieving their goals to meet user’s expectations.

As you can see, digital marketing is important for businesses in the survival of today’s world. You need to present your brand to a larger audience if you desire to grow your business. Digital marketing helped various brands to improve their presence in the market and reach their objective. Digital marketing gives the potential to the company to expand and make a profit.

Digital marketing is one of the most important business formulae for modern businesses that wish to attain accomplishment in today’s digital world. If you seek to stand out in the crowd of many brands you need to use digital marketing strategies for your business.

INFOCRATS Web Solutions provides digital marketing services to all sizes of businesses. With the help of our 20+ years of experience, we have implemented specialized, unique, and trending digital marketing strategies for the many leading brands, companies, startups, and businesses and are doing tremendous work on digital marketing for our clients.

If you wish to take our digital marketing services, do let us know.
You can contact us at info@infocratsweb.com
Visit our website www.infocratsweb.com
June 29, 2021
How To Ensure That Your Social Media Posts Really Stand Out In 2021?
Social media engagement in 2021 is the key factor for a triumphant business. 90% of digital marketers admit that social media marketing is important to overall digital marketing services.

78% of industry specialists consider that social media marketing is the most powerful marketing channel for businesses and brands. Nowadays, brands invest in engagement to drive conversions and sales because if the audience is not aware of the brand how can you sell your products or services to the customers? So social media engagement has become necessary to generate more leads and sales for every business.

Social media engagement can be increased by posts, live streaming, virtual meetings, and video marketing. Social media posts help your audience to know, like, and build trust in your brand. This helps to power up your sales funnel. There are many social media platforms for engaging the audience, you need to decide your niche audience and the platforms which are best for your business marketing.

Here are a few tricks and strategies that help your brand stand out with social media posts in 2021:

(1) Up Your Animated GIF Game: Animated GIFs are soundless graphic videos that usually loop and last for a few seconds, GIF files support static and animated pictures. GIFs can be snippets of shows or movies or they can be your designed video.

From the last few years, it is proven that animated GIFs help brands to increase social media engagement and customers like animated videos. Therefore, visual marketing posts are the best option to improve your social media engagement.

Social media marketers can create animated GIFs on their own with the help of software or they can find numerous animated GIFs online as always but it is good to create your original content. From creative story films to funny movie memes, animated GIFs got an amazing response a few years ago and are still dominant social media posts now.

(2) Use Humor And Wit: Humour and Wit content posts can be a good option in the world of social media marketing to engage people. There are many brands using humor and funny content for marketing, Taco Bell is one of the brands which is known for using humor for their marketing and advertising.

Nowadays, memes are trending all over social media platforms and businesses gained great engagement from these posts. For this idea, you need to come up with witty quips related to the niche industry. You can also bring images with accurate, relatable captions to publish on your social media accounts.

(3) Use Actionable Posts On Instagram: Actionable posts mean users need to use some features such as double tab, like, or tag. Many designers like Alko art create actionable designs on different brands. This type of post gets the attention of audiences with curiosity and engages the audience.

(4) Create More Video Content: Video content posts have become the key to social media marketing success for many brands. Video posts provide you to be concise and catch customers’ attention in the initial few seconds.

According to a survey, 55% of people watch videos online every day, and social media videos make up to 1200% more shares than texts and images. These figures should tell you the importance of video content marketing for business success.

Brands need to figure out what is the objective, and a plan to achieve results. By creating unique, refreshing, and engaging video content brands can achieve their objective. The key is to create video content regularly to get attention and engagement for your customers.

(5) Create Long-Form Content Posts: Long-form content posts are crucial quality posts and it helps influences to market themself. These long content posts tend to rank higher and hence be more noticeable online, and these posts can appear in Google’s in-depth content feature.

With the help of long-form content, you can engage your audience and perform social media optimization. If you include website, internal links in your long content post, your audience may visit those pages and you can track their behavior for marketing and sales purposes.

What works for long-form content posts? It’s important to pick a topic of interest to your audience, so:
- Communicate to people on your team who have an in-depth understanding of your customers’ needs.
- Check your analytics to see what posts have worked well in the past.
- Take the help of Google Trends to brainstorm more.
- Share posts related to interviews including quotes from industry experts.
(6) Create Knowledge Sharing Posts: People love to read facts and news on social media because they are short and accurate for a quick scroll. Many companies share news and knowledgeable content posts on their social media profiles. IT firms share technology-related content such as updates, features, etc with their social posts.

These types of posts work for many brands because the audience likes to know about trending topics.

(7) Use Customer Reviews And Testimonials: If you are a seller or own an eCommerce business then you should include customer reviews in your social media strategy. This works very well for the new business because it builds trust in your products and your business. Most of the customers like to buy products/services after knowing the product review or testimonials. This tactic helps brands to seek customer attention and build trust in their brands.

These are a few of the most effective ways to stand out from your social media posts on social media platforms. If you’re not using any of these posts yet on your social media profiles, start implementing any of these useful strategies. Make sure you start adding them to your business social media marketing strategy to increase social media engagement and drive more sales.

There are plenty of different ways to plan social media strategy for marketing. Social media is different for each company but the goal is the same to engage more and more audiences. Make sure to use your approaches so that you can stand out from your opponents.

We, at INFOCRATS Web Solutions, suggest taking the help of social media posts to engage customers and get more leads & sales to grow your business.

If you have any queries, feel free to get in touch with us.

Email: info@infocratsweb.com
Website: www.infocratsweb.com
June 11, 2021
Organic Marketing vs PPC, Which is Better?
For nearly a decade, which is better Organic Marketing or PPC has been a big question for everybody to understand the answer to the better digital marketing service between organic and PPC marketing. Every business invests within their Digital Marketing to drive growth in the businesses.

If we bring up organic marketing, many brands gain effective results with non-paid marketing. In this list Mint, American Express, Walmart, Amazon, Neilpatel, eBay, etc can be seen doing organic marketing. Brands are successfully booming with PPC marketing.

For marketing professionals, it’s easy to understand the marketing strategy, but for others, it’s a bit difficult.

So, how can we classify organic marketing?
Organic marketing is also referred to as inbound marketing or non-paid marketing, The defining act of getting your customers to come to you naturally over time-out. In simple words, organic marketing is often deciphered as any sort of content marketing that isn’t paid for. Anything you don’t directly spend money within the marketing strategy comes under organic marketing.

The Objective:

To build a relationship with your audience and user engagement for an extended time. Organic marketing tactics are helpful to keep up a long-time organic search presence, ultimately it helps brands that want customers to go to them regularly. And although you’re doing less “pushing” with organic marketing, when done right, you’ll be able to generate a gentle stream of loyal traffic.

The Strategy:

Organic marketing is all about content, images, website performance including all the content over the web. Professionals create and publish SEO-optimized content, then promote the links via social media platforms and Emails.

The subsequent tactics that are involved in Organic Marketing:
- Organic and unpaid social media posts
- Blog/Article posts
- Guest blogging/posting
- Search engine optimization (SEO)
- User-generated content
- Email marketing
Pros:

An organic marketing strategy can give businesses a permanent place over the internet without spending a lot of money and enable brands to succeed. This strategy can help drive traffic to come up with sales, customer trust in the brand, and permanent traffic.

Cons:

The drawbacks of organic marketing aren’t a fast fix, but it goes the space in helping brands to establish and maintain, and sustain growth. During this plan sharing niche content and regularly engaging the audience could be a big task and it takes lots of time and plenty of effort.

To accelerate your reach and build exposures ahead of a much larger audience, make the positive effect. According to Gary Vaynerchuk, “Use your hard work if you are at the starting stage, not coins.”

On the other hand, Pay-per-click (PPC) is an advertising model that lets advertisers place ads on an ad platform and pay the host of the platform when their ad is clicked. PPC marketing allows businesses to target, reach, engage, and convert their audiences quickly and directly with the help of ads.

According to leading statistics from search engine Land, 75% of individuals say that paid search ads make it easier to search out the information that they’re searching for. One-third of users say that they click on a paid search ad because it directly shows the information they were searching about.

In terms of social media, you may be seeing certain ads because the advertiser deems you to be their target audience.

The Objective:

PPC ads are a growing sector of the paid media world and almost every brand once in a while tries to do PPC advertising for their business growth because it’s the foremost effective in driving quick results or a hard sell for the brands. The main aim of marketers to choose this marketing strategy to attain a solid return on investment for quick results. For PPC ads or Paid marketing marketers can track conversion and engagement rates for each advertisement to measure the success of paid marketing campaigns.

The Networks:

This approach involves distributing ads on digital platforms. For marketers, Pay-per-click is a common paid marketing tactic, in which they pay the publisher every time an advertisement is clicked. Whenever the audience ends up on the brand’s website or products via an advertisement, their views are counted as paid traffic.

Here are some best networks for PPC:
- Google Ads
- Microsoft Ads
- YouTube
- Facebook
- Instagram
- LinkedIn
- Twitter
- Pinterest
Pros:

Without a doubt, PPC is better for brand awareness and establishing an online reputation. The PPC helps brands to build trust with the audience, and it allows marketers a way to measure the results of PPC ads. These highly targeted ads allow brands to reach the desired demographic area and focus on people within a specific age group or gender. PPC ads are the best for targeting the audience by the time as per their interest and surfing. If you are getting clicks on your PPC ads and traffic to your landing page and got conversions are the best way to calculate your ad result.

The key phases of any PPC ads are the planning phase, execution, and optimization phase.
- In the planning phase goal of ads, audience, keyword planning, competitor analysis, marketing channels, and brand projection plays a major role.
- The execution phase of PPC ads depends on the targeted audience, ad headlines, and the page you want your audience to land on.
- The optimization phase is where you can see your ad result and insights of the ads which are the final and most important part of PPC ad campaigns.
Cons:

PPC and other digital marketing strategies are all not easy at all. In PPC since there are tons of variables involved and you may lose a lot of money if you’re not careful. Businesses find it rather difficult compared to other strategies. The ads will disappear whenever the campaign ends, then it’s hard to sustain on the web. Also, PPC can’t guarantee conversions and sales.

Which is better Organic Marketing or PPC?

It’s important to think about how you can best address all of your business goals through a combination of organic and paid marketing tactics. The marketing strategy should build out marketing strategies with the approach that’s best suited to satisfy the goals at hand. Oftentimes organic and PPC marketing can add tandem to drive the desired results.

However, although you do have all the money in the world, we recommend you have a proper Organic digital marketing strategy alongside your paid campaign to make sure you build a brand for a long-term profitable future.

Wrapped up-

Organic Marketing and PPC are two sides of the same digital marketing coin. The purpose of organic marketing is to create a loyal and authentic audience and the PPC is used for quick results for brands. We can say that organic marketing is a long-term process and the goal and PPC is best for those who want to Google keyword ranking using keywords with the help of ads.

We suggest brands do both organic marketing and PPC to hold a rank on search engines because both marketing strategies have their own benefits.

If you have any doubts, feel free to contact us.

Email: info@infocratsweb.com
Website: www.infocratsweb.com
March 16, 2021
Latest Digital Marketing Trends 2021

As we all know that the year 2020 was unforeseeable due to the COVID-19 pandemic! Almost every business is turning online for selling products and services. Now, it’s high time to move ahead and reshape the landscape of digital marketing.

Every online business owner needs to adopt the latest digital marketing trends and work in the new normal for better results. But, what are the fundamental digital marketing trends 2021 that a business should consider to attract more customers and retain potential customers that can generate more traffic, leads, and ROI?

Here are the latest digital marketing trends 2021 to consider-

1. Featured Snippet- Featured snippets are selected search results that Google uses to answer the questions of the users, without the users’ need to click anything.

A featured snippet is generally featured on the top organic search results and below the ads in a box. It helps in giving additional brand exposure in search results. However, it is quite challenging to rank featured snippets and give specific information that can raise customer’s interest.

2. Live Streaming-Today, live streaming is gaining popularity to a higher extent and more than 85% of the digital marketers are using video marketing to gain momentum.

On average, 75-85% of the businesses are using video live streaming for giving product demos, the behind-the-scenes screenplay of the professional brand, interviews, and a lot more.

Through live streaming, you can be benefited from a direct conversation with your potential consumers or specific targeted audience. This will help you to make your audience feel more comfortable and connected to the brand. Besides, the options of live support, doubt clearing sessions, and tours are also available.

3. Voice Search- Although, voice search is not a part of the Google search algorithm. But, it is a better way to determine various results that users are searching for than doing a text-based search.

In terms of search engine optimization, it is the best way to get information with the help of voice search components for people. In 2021 and the upcoming years, digital marketing specialists need to optimize their content and work to make it voice-friendly. This would assist in increasing the overall searchability and visibility of the content.

4. Dark Design Patterns – Dark pattern is one of the best digital marketing trends in 2021. It is a kind of user interface that is designed to trick users and increase conversion.

The pattern of dark designs has come into the picture from the growth hacking perspective where teams of conversion rate optimization have certain targets to get sales. Dark patterns help in aligning the content and interaction with the specific business objectives! The major key to focus on, is to implement dark design patterns to accomplish the user’s goal.

5. Social Messaging Application- Nowadays, social media or social messaging applications are much more than simply sending emojis to your family or friends online.

People are spending 2-3rd of their overall time on social messaging with each other! Thus, it makes true sense to market the product and service offerings of your company on social media. A recent Statista report suggests that there are billions of people using the Facebook messenger application! Almost 10 billion messages are sent between businesses and customers on Facebook Messenger every month.

Coming next to the WhatsApp messaging app, there are nearly 1.5 billion active users, and more than 55 billion messages are sent every day.

6. Responsive Search Ads- Responsive search ads are categorized under automation and are powered with Artificial Intelligence.

Responsive search ads help Google to optimize ad copy, headlines, call-to-action based on the search terms and targeted audience. It eliminates the hassle of figuring out the headlines and related short description tasks. As you will get approximately 15 headlines and 4 short descriptions to create productive ads for the most valuable consumers.

7. AI-Enabled Chat Box: Artificial Intelligence-enabled chat box helps consumers to give a human-touch while shopping online.

The AI-enabled chatbox can speak to customers in complete sentences thereby giving answers to their questions that arise during shopping. The remarkable thing is that it will give the illusion like any human is interacting and involving the customers in the process.

8. Visual Search- With this digital marketing trend 2021, instead of writing some description into Google, now people will be able to upload images and get details about an item.

For example- If you have uploaded a photo of any plant on Google search engine, the result comes out to be the historical data of the plant. When any user searches product information on Google, they will see similar products and the store offering the same product. To use visual search for your leading business, you need to add appealing images with relevant descriptive images!

9. Online Reviews & Ratings- Online Reviews and ratings play a significant role in maintaining brand value online. It can either make or break the company’s reputation to a good level.

When a company talks about the particular product and service offerings, the customers can give real feedback and reviews online! Any positive review from the verified source can help your business to stand out from the market crowd and start developing trust in viewers.

10. Employee Engagement- Employee engagement helps in developing a good online community that will speak about your company and shares their individual experience on social/professional platforms like LinkedIn and Facebook.

It is recommended to post events, articles, welcome messages to get more engagement and traffic! LinkedIn is a great example of how you can increase employee engagement in a unique way. You can encourage employees to talk about their company experiences and share their interesting work stories.

If you are looking for the full spectrum of digital marketing services followed by the latest digital marketing trends 2021, then you should schedule an appointment with INFOCRATS Web Solutions.

INFOCRATS Web Solutions is an award-winning digital marketing company in Indore that offers digital marketing services including search engine optimization(SEO), social media optimization (SMO), pay-per-click (PPC), content marketing, and a lot more!

They are well-known for performance delivery in the market and work to render fruitful results to their valuable clients. The company is more transparent and accountable in terms of results as well as pricing.

For any queries, get in touch with us!
Call: +91-731-2541056 | Visit: www.infocratsweb.com | Email: info@infocratsweb.com

February 17, 2021
Top Benefits of Digital Marketing for your Business

Can you envision digital marketing can do wonders for your business? Digital Marketing is one of the most powerful marketing methods that can help customers to reach your business and also, target your ideal buyers. Digital Marketing acts as a connecting line between the product offerings of a business and the qualified consumers looking for buying that specific product. It is one of the main activities that every business needs to perform, for convincing a customer towards its products or related service subscription.

Today, businesses are focusing more on digital technology to gain customer insights or to generate a good return on investment. It’s no wonder that almost everything is going digitized post-pandemic! More and more people are looking for buying products online.

As per the recent study and research, 75-80% of the customers are conducting online research for buying products online. This is why, digital marketing services are essential and no business can exist without effective digital marketing, branding, and promotion.

Here are the topmost 8 benefits of digital marketing for your business:

1. Convert Viewers into Potential Customers- In the modern era, digital marketing is the most powerful marketing tactic. It can transform the conventional way you use to promote your business and reach new people for ROI. With the help of online marketing plans and key strategies, you can convert your viewers into valuable customers! This will help you to get more quality leads and hence, better return on investment.

2. Target Specific Pool of Audience- When it comes to run any digital marketing campaign including SEO campaign, SMO campaign, or email marketing campaign, you can target a specific pool of audience and hit the right people within the targeted niche. You can hit the right audience based on the location, age, keywords, interests, and other factors too. This assists in raising the number of valuable consumers to your business thereby decreasing the marketing activities required to do so.

3. Online Brand Awareness– Using digital platforms and social media channels, both small and big businesses can build the reputation and brand of your company. It is essential to align the business objectives with the interest of the customer. Digital marketing is a convincing methodology to build trust in the customers!

4. Track Digital Campaigns Easily– The success of marketing campaigns is uncertain. However, with the help of digital marketing, it is easy to track and measure the results of digital campaigns to check how the plan is going on. For measuring certain goals on the website, Google Analytics is an effective tool that can easily measure the performance or track the number of users coming to the website. Google Adwords is another tool that helps in monitoring the performance of the ads on Google search.

5. Know About your Competitors & Competition in the Market– Today, numerous brands and businesses are available for similar types of products! It becomes very difficult to choose which one is the best for the particular product. So, when you ramp up your business on result-oriented digital marketing campaigns using various channels, there are more chances that customers will come to you and make a purchase from your store. Many competitor analysis tools are available that will help you to know the strategies, plans, and SEO campaigns that your competitors are running. This will indirectly assist you to plan your SEO campaign and get an edge over them.

6. Better Conversion Rates– Think like you are having your professional website with an amazing look and feel, and your potential consumers are just a click away from making a product or service purchase. The biggest benefit of going online and seeking digital marketing services is that you don’t need to get up and take follow-ups from the customers to make a purchase from your shop, they are allowed to access your website 24*7 and shop online. Ultimately, it helps in improving the conversion rate.

7. Low Marketing Budget– Marketing budget is one of the major financial loads to any leading business! While big businesses might not have any issues in spending dollars for promoting and advertising their business on different online media, for small and medium-sized businesses, it’s a big challenge that can turn to be a nightmare. Marketing of business through digital means is an effective, and yet affordable way to create a significant impact on your business in the online world.

8. Ensure Online Business Exists– Through digital marketing, marketing specialists can plan and implement several ways to gain customer’s trust and ensure the survival of the online business. You can easily target the right people at the right time within a specifically targeted niche! Moreover, the professionals can take further steps and work on an actionable plan for the success and betterment of the business.

The bottom line is, digital marketing service is a must to run your small or medium-sized business. Digital marketing is a cost-effective way to advertise your business and influence conversions. You need to follow the right actionable digital marketing plan and work on result-oriented strategies to get quality leads.

To market your business digitally, consult digital marketing specialists at INFOCRATS Web Solutions. INFOCRATS Web Solutions is a highly distinguished digital marketing company in Indore that offers search engine optimization, social media optimization, email marketing, content writing, and video marketing too.

Write your requirements at info@infocratsweb.com | Visit: www.infocratsweb.com

February 1, 2021
How to increase relevant traffic through content marketing?

Today, content marketing is valuable! Having quality traffic on your content is equally important. Did you know, why so?

You can ask content marketing experts the same question and they will tell you “happy customers in bulk”. The most often that comes after the potential customers is their wish list and they will only retain to your website if you are fulfilling their demands with your unique products and services! This is one of the simplest ways to acquire more traffic to a website. The same criterion goes with the content.

According to HubSpot, marketing gigs who love doing effective blogging are 10 times more likely to get a good return on investment. If you want consistent and competent search traffic on the content, and don’t know where to initialize, read the strategies mentioned in this blog post.

There are various ways available that help in increasing the relevant traffic through content marketing-

(1) Think About Your Audience First: Talking about search engine optimization, you might know that you are allowed to optimize your blog content by putting the right keywords such as long-tail keywords. These keywords help in targeting the right audience and twigging potential customers to you.

It depends on three factors mainly-

1.1 Targeting Specific Audience Group- Whenever you think about the traffic quality, think about your specific audience group. Always check who is your audience, what issues they are facing, and many more!

1.2 Write SEO Friendly Content: To write SEO-friendly content, do in-depth keyword research, and mention the keywords rightly. This helps in improving website visibility.

1.3 Create Content on the Basis of User’s Problems- It is important to mention the user’s problems in content and give answers to the queries of the users.

(2) Utilize Long-tail Keywords: It is a good practice to perform in-depth research of keywords and hyperlink them. Utilizing long-term keywords helps in increasing the content reach. Long-tail keywords help in allowing you to find out certain keywords and sentences that the search engine loves! These types of keywords are lengthier and more precise keyword phrases that people are more expected to use when they are near to the point-of-sale or looking for some product/service online. This gives high-quality traffic on the search engines to get the content, a user is searching for.

(3) Promote Blog on Social Media: Social media is creating a buzz in the world these days. There are different social media platforms like Facebook, Instagram, LinkedIn, Twitter, and many more are available. It is recommended to share and promote the links to the blog post. You are allowed to share and promote old content on these social media accounts at regular time intervals all through the day. This will assist you to get more relevant traffic from social media by enhancing your blog visibility and also, keeping your profiles more active. Luckily, you are allowed to automate social media promotion with tools such as HootSuite and Buffer. Using these tools, you can revive old social posts.

(4) Give Internal Links to Content- Internal links helps in connecting your content to the audience. It gives some ideas to search engines like Google, Yahoo, and Bing about the website structure. When you interlink blogs, you will be allowed to provide more link value to the important web pages and blog posts. Internal links are specific links from one web page on the same website to another web page. It is suggested to add internal links from high-authority web pages to those pages that require a boost for enhancing their performance on the search engines.

(5) Link Building is Must- Link building is a must factor for increasing quality traffic on the website as backlinks help in improving the ranking of a website. Whatever content you have written on the website, it is recommended to generate quality backlinks from it. The number of backlinks generated from top-ranking websites is quite helpful in co-relating specific products or services with the relevant organic search traffic. The only disadvantage of link building is that it is a time consuming and tedious process for a specialist person to work on.

Hire INFOCRATS Web Solutions to consult with an expert in optimizing your blog post. We are an award-winning SEO company in India that offers unique solutions to increase quality traffic on your website! We have dedicated content marketing gigs to market your content to the right audience and enhance ROI.

Email your queries at info@infocratsweb.com | Visit our website www.infocratsweb.com

November 23, 2020