Category: online marketing companies in indore

6 Tips for Finding the Top Digital Marketing Agency
With the huge popularity of digital marketing, you have several options over the Internet than ever before to get customers online. But there are a few problems with that- an abundance of new online marketing tactics takes time to understand, accomplish and succeed. When it comes to hiring the right digital marketing agency, it’s no mean feat. More often than not, many startups and enterprises choose to opt for digital marketing companies over in-house marketing, simply because in-house work is hard to maintain.

Thus, digital marketing services play an important role for any startup looking to get its customers, and for big companies that want to keep their old customers intact while also trying to get new ones.

In the current age, it’s imperative to find a digital marketing agency that is going to represent you and your brand in the best way possible. If you’re unsure about whom to hire for this work, we have compiled a list of tips to help you choose the right digital marketing company for your business.
- Map Out your Goals
Do you have a clear set of goals and KPIs? Or do you just want more customers? While any agency worth their salt will be able to plan out the right strategies to bang for your buck, the clearer you’re on what you expect from engaging a digital marketing team, the easier it is to decide if the one you picked will be the right fit. Have you decided on your marketing budget? Do you need SEO, web design, PPC, and Email marketing services? Make sure they provide all these services because the results are more effective when created, optimized, and managed by one digital marketing service provider.

Read: Top 8 Industries Growing ROI With Digital Marketing
- Consider the Size of the Agency
Business owners must think bigger when it comes to a digital marketing company or agency, but the opposite is often the case. A smaller company will have more time to put into account, you will receive a more personal experience with people who have the time to answer such questions. A small digital marketing agency will also provide you an opportunity for a more custom approach than a big company that reuses the same strategy for different clients. Moreover, big digital marketing companies are likely to hand off smaller accounts to junior candidates that are less experienced.
- Look at Past Clients
When selecting a digital marketing service, look into their previous clients. Reputable firms will be able to give you references and testimonials from previous clients who can speak about their experiences with the agency. They will also be able to demonstrate their abilities and successes through case studies and a portfolio. You should also look at the agency’s reviews, both on review sites like Yelp and Google, as well as on their own website. Through the testimonials of previous clients, a trustworthy digital marketing agency will be able to demonstrate its expertise and accomplishments.
- Recognize their Measurement Methods
Don’t give your money to a company that can’t provide you with clear and trackable ways (phone numbers, analytics, etc.) to see the return on every dollar you invest, exactly what’s working, and where it’s coming from. Inquire if they can develop clear KPIs for each service they provide so you can immediately evaluate whether what they’re doing is fulfilling the success margins you’ve set or not.
- Choose the Best Value, Not the Best Price
When it comes to business decisions, everyone is inclined to go with the cheapest alternative. However, when it comes to digital marketing firms, not all are made equal. As a result, rather than focusing on the lowest price, it’s critical to choose the firm that will provide you with the best value for your money. Look for a company that provides the most services and has the greatest experience in the industry. When you can create an excellent marketing strategy that incorporates a range of approaches, you will receive more bang for your buck. This form of marketing plan will be more successful in the long run and will assist you in gaining more valuable customers.
- Social Proof and a Strong Industry Reputation
If an agency has testimonials and reviews on its website, social proof can tell you a lot about them.

If they don’t, it could mean they’re inexperienced or haven’t worked with someone before. Contact them to learn more about the types of social media marketing strategies they specialize in and the types of brands they work with.

You can find the greatest digital marketing agency for your business or company now that you know what to search for.

Social proof is important since it distinguishes the marketing services provided by an agency for your online business.

Is hiring a digital marketing agency worthwhile?

Definitely! It will be beneficial to hire a firm for digital marketing services in India that can assist you in getting to where you need to go and provide long-term solutions.

Hiring a professional company is well worth the money if you want to secure long-term success. There are many marketing companies out there that will work within your budget but just provide superficial solutions that will need to be redone in a few months.

Final Words-

INFOCRATS team knows that finding the perfect digital marketing company for your local or online business can be a daunting task.

That’s why we created this guide with six tips to help you find a partner with a top-quality search engine optimization, social media management, or email marketing company like ours!

Our team of digital marketers in India can help you generate better conversions, prove measurable ROI that grows your business, and ignite interest in your brand with our full suite of digital marketing services. Write to us for any of your query at info@infocratsweb.com or call us at +919300933377.
May 16, 2022
7 Social Media Tactics to Drive Traffic to Your Website
As a marketer or business owner, you will probably look for ”more customers”. There are many ways to increase traffic to your site but social media marketing can help businesses build their brand, foster a community around your business and grow your bottom line and recognition. It can also be a key player in driving traffic to your website. Social media is also essential to increase traffic to your website, eCommerce store, landing pages, blog posts, and more.

This is not something theoretical but if used correctly by social media marketers, it can become a great source of engagement and traffic that can help you establish a successful online business or blog.

In today’s post, we are going to look at some ways social media optimization services can drive traffic to a website.
1. Optimize your Social Profiles
When people look to know more about your brand or enterprise they open your profile or bio section. It should quickly communicate your brand value proposition while establishing your mission, style, and tone.

The more distinct your social media profile bio is- without sacrificing clarity-the more like you will catch visitors’ attention and resonate with your ideal audience. For an optimized website, a streamlined social media profile with the right set of keywords and information is a must.

Don’t write your entire business story in your bio. Just add a couple of lines then connect the bio to your site with a call to action for your home or landing page. Take help from social media marketing companies like INFOCRATS to optimize your social profile.
1. Engage with Your Target Audience Consistently
Social media is the platform to connect to your target audience directly. You can interact with your followers, get feedback in real-time, and better your customer experience. Consistent engagement with your audience on social media platforms can boost traffic to your profile as well as on the website. This also enhances the opinion of audiences from the company’s perspective.

For a successful audience engagement with your brand don’t ignore your audience, keep them engaged.
1. Time your Posts Correctly
It’s impossible to nurture customers to your site if you post social content when one in your audience engages.

Research for the best time to get maximum views and reach. Look at your past data instead of following best practices in social media post timing. Find out when your target audience is more available and responsive. Apps like Sprout Social can help you create and implement effective paid and organic campaigns powered by social engagement data.

Posting frequency and the number of followers and likes you gain depends on certain factors like:
- Region/Time zone
- Target Audience
- Days in a week
- Content
- Hashtags
- Profile bios
1. Focus on Sharing Visual Content
According to statistics, visual content receives more likes and shares than text-based content. Spend time producing pictures that convey information about you, your business, and your niche items. Ensure that your graphics are too unique to get unnoticed. Later, concentrate on spreading the same to your target audience.

The major goal of developing visual content is to gain awareness on social media. Make sure you post well-planned visuals that deliver to the point information.
1. Use Social Proof
You can also use social proof to increase your site’s value. Just like any review or customer testimonial, social credibility brings the human voice into your brand experience. Whenever someone purchases or does shopping for something they want, they look for reviews, ratings, recommendations, referrals, and input from others who have used the product or service.

Add reviews, social comments, feedback, and video testimonials to your social media content and business website. Make sure to only use social proof you have permission to repurpose.
1. Run Q&A Polls and Social Media Contests
Social media contests and Q&A polls are great and interesting ways to engage your audience. Such activities on social channels help you improve the communication gap between you and your followers. Running quizzes, polls, and contests, when your audience is active, can indulge your audience in sharing, talking, liking, and following. This also makes them aware of your company, website, and products.
- Go live on Instagram, create polls in your story and use hashtags.
- Create Twitter Q&A to interact with your audiences and know their opinions.
Know the Latest Social Media Trends of 2022 here!
1. Tag Products in the Visual
If you have an eCommerce store, this social media marketing hack is probably the best one for you. You can use your product images here and tag them with product page links. In short, Instagram can act as your shopping page where people can scroll through to see your products. The best part of this hack is that users won’t have to leave Instagram if they want to buy a product if they are in the delivery range of the product. If not, the user can still see the product on their eCommerce site.

Instagram shopping can bring a great amount of traffic to your eCommerce store just by adding product details in the post and a product sticker in your Insta story.

Have a look at how Zara did this right!

Conclusion:

Patience and persistence is the key to staying alive in the social media and online marketing world.

Social media advertising strategies are great, but they take time to come into effect. These seven proven social media optimization strategies are sure to reap benefits in the long term for your business. Being customer-centric is the only key to a successful social media marketing campaign. Remember, social media is a game-changer only if you use it the best possible way.

INFOCRATS is the right digital marketing company to provide SMO solutions for your business. Our social media marketers have long-established knowledge and remain up-to-date to improve our performance with the latest trends in social media optimization. Fill out our contact form to receive a FREE quote on social media advertising services.
May 9, 2022
How Can Email Marketing Help Your Business Grow?
We all know that one of the most effective as well as cost-efficient ways of growing our business is to execute the process of one of the finest digital marketing strategy i.e email marketing.

In order to make your business grow, having a solid email marketing strategy is very important. This is because the use of email is not going anywhere anytime soon and hence is still one of the best ways for us to move a lead into a prospective buyer and finally a buyer into a loyal customer.

The best part about email marketing is that there are multiple ways in which you can use it for the growth of your business. There is no need to use all of these ways at once in order to achieve success. All you have to do is pick the best ones out depending on your business and soon you will start seeing a very positive impact when it comes to the growth of your organization.

As you go through the list of email marketing strategies that we have listed below, please keep in mind that these strategies are not listed by their importance. Some strategies will be relevant to some business models whereas others to other business models. The decision to pick the best one for your business model is completely up to you.

Have a look at the list of email marketing strategies that you could adapt for your business growth:
1. Building customer loyalty
If your aim is to build a long-term relationship with your clients, email marketing strategies are the way to go. Here is a great list of personalized emails that you can choose to send to your customers:
- Reaching out by saying that we miss you: sending an automated email to all your subscribers who haven’t made a purchase in quite some time is a great idea. You can even go ahead and add a discount coupon for extra motivation.
- Maintaining a monthly newsletter: in order to really stay in touch with your customers, it is great if you could send relevant content to them on a regular basis so that they can discover what is happening in your business including all kinds of news, events, etc.
2. Promoting New Products or Services

Sometimes you will realize that there is truly nothing better than sending an email campaign to promote a new service or product that you are offering to your customers. Something great that you can add on can be the list of benefits to your product or service why you are sending that email. When your readers really know what can they get out of your product or service then the email will have a great impact on them.

In order to allude your contacts into taking an action, you can even go ahead and offer them an exclusive discount coupon that has an expiration date. You should be careful though that not too many calls to action are included in one email that is being sent. The best way to go at it is to only include one new product or service that you are offering with only one offer attached to it.
1. Bringing automation to your follow-ups
If your and SME owner or manager heading sales and marketing then you will find yourself being forced to constantly have an array of tasks on your plate. Naturally, you will see yourself running out of time. What happens from here is that you will start neglecting some of the most imperative tasks on hand which can include communicating with your contacts regularly.

The best part is that there is a much simpler way of doing this. The key is to go for marketing automation. Imagine that you are always communicating the same information manually to each and every one of your contacts. Not only will you get tired, but you may even miss doing that. A much better way of doing this is to automate the entire process in minutes. There are many tools to automate this process for you in which you hardly have to do anything at all and the process is set into motion.

Read: Top Digital Marketing Strategies to Follow in 2022
1. Send a case study their way
Case studies or something that can be a very effective way of communicating a problem that your product or service has successfully solved. The best part is that they are much more detailed than a customer testimonial. The readers really dig it when you give statistics their way as it makes them easier to make a decision of buying your product or hiring your service.
1. Creating a cross-promotion
As an email marketing strategy, this one can be really beneficial for your business growth. If you have truly developed the kind of partnerships that last over the years then it may be really interesting to cross-promote through them for both the companies to be seen by their respective contacts.

Conclusion:

In conclusion, there is one golden rule that you can follow. This golden rule includes sending relevant content to all your contacts. Here is a fun way to do that: whenever you are sending an email you should always read it yourself and see if that is the kind of content that you really find interesting and that is relevant to you.

Find the best kind of email strategy that works for your business growth and adapt it today. Study your business model properly, and then go ahead to choose the best email marketing strategy for you and your business.

If you are having trouble picking an email marketing strategy that would be the best for your business, and executing these strategies, then you can go to seek professional help.

At Infocrats, we focus on 360° marketing for your business growth. This includes some great strategies handpicked for the growth of your business. Don’t worry, our top guns will make sure that the best email marketing services are selected for your business and is executed in the most professional manner to give you the best benefits out of the same.
April 20, 2022
How Will Social Media Impact Businesses Marketing Strategy

2021 cemented a lot of changes in our professional lives. Google meet became our default meeting platform and webinars became regular events. But the most impactful change was how social media marketing has become the go-to window to learn, find new career opportunities, and grow our brands.

In order to survive in a competitive online market, you need to follow new trends in your industry. In fact, 72% of companies started using social media data to make informed business decisions. So, how can you rise up from your competitors and ensure your brand is doing everything it can to succeed? By leveraging the power of social media of course! Below we have shared why social media is important for your business!

Social media can sometimes seem like it’s all fun and games and visited mostly by youngsters. Is it just a way of distraction for entrepreneurs or business professionals trying to build their brand visibility and increase their sales? As it turns out, this is not the case at all. Social media advertising plays a critical part in your overall digital marketing strategy- as long as you use it rightly into your plan. Social media has become one of the important aspects of online marketing and it provides incredible benefits that help reach millions of people worldwide. And if you are not investing in this profitable digital marketing strategy, we guarantee, you’re missing out on an incredible marketing opportunity.

Improves Brand Awareness

Social media is one of the effective digital marketing platforms that can be used for free to increase your brand or business presence. To get started, create social media pages for your company and start networking with others. By applying a social media strategy, it will help you significantly increase your business recognition. Over 91 percent of marketers reported that their social media initiatives considerably boosted their brand visibility and heightened user experience by spending only a few hours each week. Having a social media presence for your brand can undoubtedly benefit your business, and with regular use, it may quickly generate a large following for your company.

Generating Leads

Creating meaningful conversations and engagement within your target industry by posting the latest news, data, videos, and interesting trends. Customers are more likely to make purchases from your online store or use your services if you are easily accessible and reachable. Social media is not only the most effective way to sell your products or services, but it also allows you to obtain personal information about consumers with tools like email finder, allowing you to contact them directly via other marketing strategies. Not only you will build credibility with potential customers, but these strategies can result in gaining leads as well.

Check out the Social media trends of 2022 here!

Improves Customer Satisfaction

Social media channels like Facebook, Instagram, Linkedin are two-way communication channels that let you speak and listen to your audience for better customer service. You can quickly react to the reviews provided by the customer and can resolve their queries in real-time for improved customer satisfaction. According to studies, customers are more likely to connect with businesses that assist their issues and queries quickly. That is the reason, the role of social media in digital marketing can’t be ignored as it helps respond to customer queries as soon as possible.

Making Sales

Of course, converting an engaged audience into paying customers is the ultimate goal of your online marketing efforts. And you can also hire a social media advertising company to make that happen.

In fact, more and more social media platforms are incorporating marketing and purchasing features for brands to use.

Facebook and Instagram have visually appealing interfaces for advertisers where you can showcase your products/services on the platform and link to your corporate site or eCommerce store. This means making a purchase is nearly seamless for your interested customers.

Increases Traffic

One of the biggest advantages of social media is that it helps to increase your website traffic. By sharing your content on social media pages, you’re providing users to click through your website and visit it for more information. The more quality content and images you share on your official accounts, the more inbound (direct) traffic you will get while making conversion opportunities.

Collaboration with Potential Business Partners

Social media makes it possible to collaborate with new business partners and industry professionals. Approximately 1.8 billion people use Facebook groups and with 10 million groups on Facebook, chances are that you will meet some business professionals in a few of those. In fact, 72% of B2B Buyers use Linkedin to share important things about their business. By using Linkedin marketing, you can do your research and find those who might want to collaborate.

How Can Social Media Marketing Companies Help?

Today, it is almost impossible for any enterprise or startup to thrive without a social media presence. It is a cost-effective digital marketing method of connecting with customers and creating brand awareness.

Know which platforms to use, what type of content performs best, monitor your channels constantly for comments, engagement, questions, and feedback. There is a lot of work for small businesses to handle alone.

It’s easy enough to set up display ads on your own, but how can you be sure you’re using the right keywords, targeting the right audience, and setting the right daily Facebook ad budget?

That’s where social media marketing companies come into the game. We do market your products and services on different platforms to increase leads and sales of your business. Our social media marketers strategize the best suitable platform for the maximum reach on the basis of your target audience and products & services for social media marketing to accomplish your brand goals.

Infocrats is more than just your social media marketing company. Our services include social media management, social media advertising, email marketing, display ads management, and graphic designing.

March 15, 2022
Social Media Trends in 2022

Over the last two years, we have seen a tremendous shift in the way brands promote their products or services on social media channels. Most people have a good time of their daily schedule on social media and it has become an integral part of our lives. Some are addicted to it so much that the first thing they do after waking up is to check their Facebook, Instagram’s timeline.

Giving the importance of social media in consumers’ lives, brands and companies are leveraging the power of social media to connect with their target audience.

However, to learn more about what brands can expect in 2022 and beyond, let’s dive into our blog and know a few research-backed trends of social media.

Social Commerce will Continue to Expand

Brands have long sold their items using social media sites such as Instagram, Pinterest, and Facebook. However, by 2022, the option to purchase things directly through social media will be the standard. Gone are the days when it was only utilized by cutting-edge brands. According to eMarketer, the social commerce business is expected to be worth $80 billion by 2025.

Social media marketing platforms are constantly developing to become retail platforms, from shoppable posts to Instagram Storefronts. In 2022, brands and marketers will continue to use these and integrate social commerce into their sales strategy.

The Hiring of Dedicated Social Media Experts

Social media is an undoubtedly effective business approach.

Also, social media isn’t just for raising brand recognition. It’s also a powerful revenue-generating tool. According to 79 percent of people, user-generated content on social media has a major impact on their shopping decisions.

As a result, in 2022, more organizations will recruit dedicated social media employees rather than assigning social media to a busy marketing team as a side project.

The Creator Economy Will Boom

We estimate that the creative economy is now valued moreover $100 billion, and it’s only getting started.

Many platforms, including TikTok, Instagram, Pinterest, and even LinkedIn, have begun to actively invest in creative marketplaces and tools.

These tools aid creators in connecting with their audiences and collaborating with brands. Thousands of creators have achieved massive development in just a year or two because they simply found and kept to their niche.

Short Videos Will Continue to Dominate

Video is still one of the most captivating types of content. According to a Cisco study, video content will account for 82 percent of all web content by 2022. This demonstrates how critical it is to begin employing video content in order to remain relevant in the social media domain. If you’re not already using videos in your content strategy, now is the time to start. Videos will soon dominate social media, and anyone who fails to recognize this will have a difficult time surviving.

The Rise of Live Streaming for Customer Engagement

When we talk about the evolution of content on the Internet it was just started with text , then graphics, then video, and now live streaming on social media. People want raw, unedited information that is authentic, especially in this time and everyone posing for the ideal selfie! That’s what gets seen and gains traction in the algorithm. Live streaming is actually preferred by social media networks over static photos and video. Many brands have already had significant success with live streaming. You can host live events, show off new trends and collections, or simply respond to audience inquiries.

Augmented Reality Will Become a Necessity

The usage of technologies such as augmented reality (AR) and virtual reality (VR) will increase on social media. Users will seek better and more engaging experiences as these platforms evolve, and these technologies can make it happen.

While VR adoption in social media marketing is still in its early stage, AR technology is far more advanced. Augmented reality filters are currently available on a number of popular social media platforms, including Snapchat and Instagram. These were created to improve the visual material provided on social media and have become extremely popular.

Wrapping Up!

The above given social media trends that arose during the COVID-19 pandemic won’t go away once restrictions lift. They will work as an effective strategy for brands and continue to rely on in the new normal.

As your social media advertising company our marketers leverage social media data to dissect your consumer’s demographics identify their preferences and pain points and plan a social media advertising strategy that boosts your goal completions with targeted campaigns.

February 7, 2022
A Beginner’s Guide to PPC Advertising
Have you been considering ramping your online marketing game? Have you heard about paid advertising, but felt you didn’t have much knowledge about the process to plan and execute an effective PPC marketing strategy. We can help! In today’s blog, we have put together a beginner’s guide to help you plan an effective and profitable pay-per-click marketing campaign for your product/service-based business. This step-by-step guide is useful even if you have no prior experience.

What is PPC Marketing?

PPC marketing is a type of digital marketing that involves advertisers paying a fee each time to Google when their ads are clicked. Simply, you need to pay for advertising if your ad is actually clicked on by the visitors. It’s essentially a method of buying paid traffic to your site.

One of the most popular forms of Pay-per-click advertising is search engine marketing, which allows businesses to pay for ad placement in major search engine sponsored links. This strategy works well when someone searches for a keyword related to your business offering. For example, if you run a jewelry store online and if you bid on the keyword ”Fashionable Jewellery” your ad might show up at the top of the Google results page.

Benefits of PPC Advertising

Paid advertising can be extremely beneficial for online companies and retailers. With the help of a PPC advertising company in India, you can bring your business to a new height. Just a few of the pay-per-click advertising benefits include:

Measurable & Trackable-

Google Ads make it easier to track how your paid campaign is doing. You can simply use the Google Analytics tool to measure your results in real-time. In addition to the number of clicks on your paid ad, you can see where your users are coming from and whether those visitors converted into leads (made a purchase, downloaded your application) as you define it. This is much better than a traditional banner ad, where tracking the results is vague at best.

Experience a Higher ROI

Most brands or enterprises don’t just purchase PPC ads to build their reputation in the market or beat out the competition. They buy paid ads because they want to engage their visitors to convert into real prospects.

At the end of 2020, up to 74% of brands reported that paid advertising was a big driver for their business, generating revenue and an important portion of their monthly sales. For many Indian brands, PPC ads are an effective way to jumpstart some conversions and they could do the same for your business.

In-Depth Targeting

You can target a specific segment of your market by choosing the keywords you want to use for your PPC campaign. This is useful in a number of ways. It might be so that your sales have been slipping among one age group or gender. Or it might be that you have an upcoming event or conference you would like to promote, but don’t want to waste your efforts on promoting it to a larger group of audience who live too far away are interested in attending. PPC advertising gives you the ability to target a particular audience and gives you an opportunity to reach out to a specific segment that wouldn’t necessarily be reached by your other marketing efforts.

PPC Ad Platforms

According to the experts of Digital marketing company India, Google Ads is by far the key player in PPC ad platforms. Continue to know more about the overview of Google and other PPC ad platforms.

Google Ads

According to Google, Google Ads appear on over 2 million websites and in over 6.50 lakh apps. Moreover, they share that there are roughly three million searches on Google search engines every day. You can gain exposure from a huge number of customers by running ads on Google Adwords.

Bing Ads

This is the PPC ad platform associated with Microsoft advertising formerly bing ads. Bing is a growing platform than Google and Amazon claimed that it is going to reach 145 million searchers that are not available via Google. Those are the people who use an Amazon tablet or any other Amazon device to access the Internet. In addition, Microsoft advertising also works with the Yahoo search engine for ad placement.

Facebook Ads

Have you seen ads in your news feed as well as the ads on the side of the Facebook pages? While Facebook itself has more than two billion users, the information it captures on its registered users allows it to target ads to match your desired audience. If you run Facebook ads they may appear on Instagram and Messenger.

How to Run a PPC Campaign

You might have understood what PPC marketing is. But now you want to get the best results from your paid marketing campaign. To do this, you need to consider some of the effective practices for optimizing your PPC campaigns.
- Choose your goals for getting the most from your campaign.
- Set a budget that you want to spend on your campaign per month.
- Choose your channels wisely to bring campaign success.
- Target the right audience for your product or service.
- Choose the right keywords by spending a little time on the keyword research tools.
- Add negative keywords to keep your ad away from those people interested in your overall topic, but not likely in your products.
- Build a strong ad structure.
- Write killer ad copies that will entice a reader to visit your website.
- Test at least two ad copies to see which one performs the best.
- Build Steller landing pages if you want to grab potential customers quickly.
- Test landing pages for the same product or service.
- Measure and keep an eye on your metrics and make small changes when a paid campaign is lagging or you may have to stop low-performing pages and replace them with a new marketing campaign.
If you have successfully set up your ad campaign. Google and other ad platforms give you ample information to help you track how well your ads are performing towards your goal.

Clicks, Cost per click (CPC). Clickthrough rate (CTR), Impressions, Ad spend, Return on ad spend, Conversion rate, Cost per conversion, and Quality score are a few of the metrics you’ll want to keep an eye on.

Our paid advertisers have helped over 100+ companies turn wasteful spend into profits. We help businesses just like yours increase their pay-per-click profitability. You can request a free consultation from your Google Ads expert by filling out the contact form.
December 20, 2021
Top Benefits of Digital Marketing for your Business

Can you envision digital marketing can do wonders for your business? Digital Marketing is one of the most powerful marketing methods that can help customers to reach your business and also, target your ideal buyers. Digital Marketing acts as a connecting line between the product offerings of a business and the qualified consumers looking for buying that specific product. It is one of the main activities that every business needs to perform, for convincing a customer towards its products or related service subscription.

Today, businesses are focusing more on digital technology to gain customer insights or to generate a good return on investment. It’s no wonder that almost everything is going digitized post-pandemic! More and more people are looking for buying products online.

As per the recent study and research, 75-80% of the customers are conducting online research for buying products online. This is why, digital marketing services are essential and no business can exist without effective digital marketing, branding, and promotion.

Here are the topmost 8 benefits of digital marketing for your business:

1. Convert Viewers into Potential Customers- In the modern era, digital marketing is the most powerful marketing tactic. It can transform the conventional way you use to promote your business and reach new people for ROI. With the help of online marketing plans and key strategies, you can convert your viewers into valuable customers! This will help you to get more quality leads and hence, better return on investment.

2. Target Specific Pool of Audience- When it comes to run any digital marketing campaign including SEO campaign, SMO campaign, or email marketing campaign, you can target a specific pool of audience and hit the right people within the targeted niche. You can hit the right audience based on the location, age, keywords, interests, and other factors too. This assists in raising the number of valuable consumers to your business thereby decreasing the marketing activities required to do so.

3. Online Brand Awareness– Using digital platforms and social media channels, both small and big businesses can build the reputation and brand of your company. It is essential to align the business objectives with the interest of the customer. Digital marketing is a convincing methodology to build trust in the customers!

4. Track Digital Campaigns Easily– The success of marketing campaigns is uncertain. However, with the help of digital marketing, it is easy to track and measure the results of digital campaigns to check how the plan is going on. For measuring certain goals on the website, Google Analytics is an effective tool that can easily measure the performance or track the number of users coming to the website. Google Adwords is another tool that helps in monitoring the performance of the ads on Google search.

5. Know About your Competitors & Competition in the Market– Today, numerous brands and businesses are available for similar types of products! It becomes very difficult to choose which one is the best for the particular product. So, when you ramp up your business on result-oriented digital marketing campaigns using various channels, there are more chances that customers will come to you and make a purchase from your store. Many competitor analysis tools are available that will help you to know the strategies, plans, and SEO campaigns that your competitors are running. This will indirectly assist you to plan your SEO campaign and get an edge over them.

6. Better Conversion Rates– Think like you are having your professional website with an amazing look and feel, and your potential consumers are just a click away from making a product or service purchase. The biggest benefit of going online and seeking digital marketing services is that you don’t need to get up and take follow-ups from the customers to make a purchase from your shop, they are allowed to access your website 24*7 and shop online. Ultimately, it helps in improving the conversion rate.

7. Low Marketing Budget– Marketing budget is one of the major financial loads to any leading business! While big businesses might not have any issues in spending dollars for promoting and advertising their business on different online media, for small and medium-sized businesses, it’s a big challenge that can turn to be a nightmare. Marketing of business through digital means is an effective, and yet affordable way to create a significant impact on your business in the online world.

8. Ensure Online Business Exists– Through digital marketing, marketing specialists can plan and implement several ways to gain customer’s trust and ensure the survival of the online business. You can easily target the right people at the right time within a specifically targeted niche! Moreover, the professionals can take further steps and work on an actionable plan for the success and betterment of the business.

The bottom line is, digital marketing service is a must to run your small or medium-sized business. Digital marketing is a cost-effective way to advertise your business and influence conversions. You need to follow the right actionable digital marketing plan and work on result-oriented strategies to get quality leads.

To market your business digitally, consult digital marketing specialists at INFOCRATS Web Solutions. INFOCRATS Web Solutions is a highly distinguished digital marketing company in Indore that offers search engine optimization, social media optimization, email marketing, content writing, and video marketing too.

Write your requirements at info@infocratsweb.com | Visit: www.infocratsweb.com

February 1, 2021
Why Your Business Need 360 Digital Marketing Services?

As per the current scenario, almost all businesses are going digital. This gives rise to digital marketing services that help in increasing brand awareness and customer trust towards a particular business. Digital marketing requires targeting the specific targeted audience for your business, then work to gain trust and dominance with these potential clients. This approach unlocks the sales funnel with quality leads and assists your business crack bigger deals.

But, do you think that digital marketing services are simple enough to grow a business in this tough and challenging market? Only digital marketing is not enough. To grow a business and stay one step ahead of the competitors, give preference to 360 digital marketing services.

360 Digital marketing refers to the online branding and reputation management of your highly distinguished business almost on every digital platform. This includes different things such as search engine optimization, social media marketing, content marketing, paid advertising, data analysis, email marketing, SMS marketing, and so on.

Let’s understand, how 360 digital marketing helps you in enhancing your business and take it to the next level-

1. Effective Brand Recognition-

Did you know that E-Marketer revealed that by the end of 2020, digital ad spending will reach around $23 billion? In this scenario, it is quite crucial to dive deep into the right 360-degree digital marketing strategies and make your brand recognizable, otherwise, your growing business would be laid off behind its competitors.

Through 360 digital marketing services, you will come up with new ways to target your audience and provide them with good exposure. This helps in building effective brand recognition. You can reach out to loyal and old customers through social media and search engines who you have missed in the past times. To make your 360-degree digital marketing campaign successful, you need to define the right goals, specific strategies, and key performance indicators.

2. Enhance Online Presence of Your Business-

As consumers are going digital, it is high time to make and perk up your online presence. Nowadays, more and more people are searching for digital content and think that each purchase should be unique. And, the most popular search channels are Google, Yahoo, and Bing.

According to the latest study and research, 80% of the customers utilize websites and check reviews/ratings for better search. Nearly 20-30% of people use social media and top blogs to find out the products, services, or solutions they are looking for!

3. Grow Quality Social Media Appearance-

Today, it goes without saying that “there is no world without social media.” The key is to listen and engage customers on different social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and so on. When you think about social media, you will get to know that gone are the days when only youngsters or teenagers spend their time on social sites for interacting with friends.

Now, almost every person whether younger or older use social sites for communicating with family and showing their interest in various social profiles. Hence, it is very significant to have a strong presence on social media, a good number of followers, likes/comments on your social posts, etc. to automatically do your business branding and ultimately, generate leads.

4. Track Your Customer Anytime, Anywhere-

360 digital marketing campaigns are quite helpful in targeting the appropriate set of people anytime, anywhere. Unlike traditional methodologies of performing digital marketing, 360 digital marketing is the newest form of online marketing that allows you to choose the right and targeted set of audiences and track them through digital media 24*7 across the world.

With the digital campaigns running, you need to track digital marketing metrics. These metrics will help you get the perfect measure of return on investment and define certain areas of improvement for making the work plans better in the future. You should know that there are analytics tools available, which help marketers to analyze different ad contents and audiences. You can easily target smart and particular audiences as per your product/service offerings and can save plenty of time and hard-earned money in finding the relevant leads and loyal customers to your business.

5. Quality Lead Nurturing and Business Expansion-

To run a successful business, lead generation is the key. You need to focus more on how you get the attention of customers towards your business and transforming leads into potential customers.

If you are executing the 360 digital marketing strategies and managing a business online in the right manner, then you will yourself feel that your business is getting more quality leads with each passing day. In this way, you are not only getting relevant leads but also expanding your business on a global level. You are creating your brand name, credibility and thus, a good online presence. With this, more people will trust you and rely on your professional brand for their purpose.

Wrapping up:

It doesn’t matter whether you are running a local shop or a huge brand in the market, 360 digital marketing is the most important aspect these days. With the help of 360-degree marketing services, you will see that your marketing efforts are bringing true results to your business and so, grab the attention of loyal customers towards it.

Hiring a leading digital marketing company is the key to the success of your business when you are thinking about 360-degree digital marketing. You should hire INFOCRATS Web Solutions.

INFOCRATS Web Solutions is one such digital marketing agency that analyses your real-time market situation first and then plans its strategies to bring outcomes and fruitful results to your enterprise.

Get in touch with INFOCRATS Web Solutions now! We’d assist you in making right and accurate 360 digital marketing techniques as per your requirements.

For details, visit our website, www.infocratsweb.com. You can mail your requirements at info@infocratsweb.com

July 14, 2020
How is Digital Marketing Driving Business Growth in 2020? Why Companies Are Going Digital?

Whenever any small or big business gets established, the first focus of the business owners is to bring customers to the door. For grabbing the attention of customers to their business, they work on traditional forms of marketing including print ads, banners, and flyers etc.

However, with the evolution of technology and its emerging trends in the digital market, the forms of advertising have also been changed. While these traditional marketing strategies let your business flow in a small stream, there is an enhanced way that exists and can expand your business to a broader level. It really doesn’t matter how new your business is, you should not overlook the significance of going digital in the marketplace.

Before you plan to go digital to compete in the modern marketplace, you should be aware of the effectiveness of digital marketing in 2020 for any organization.

According to the HubSpot marketing statistics, only 61% of marketers believe that their marketing strategies are effective. But, still, they are investing a huge amount into digital marketing.

Let’s see how digital marketing drives business growth –

1. Increase Customer’s Attention:

Digital marketing develops a feeling of oneness in a potential client base. It helps you to grab the attention of your loyal customers in different ways. These ways can either be search engines, social media platforms or any paid medium that assists an organization to satiate the customers’ demands by rendering instantaneous response, actions and engagement.

2. Result Oriented Approach:

The result-oriented approach is one of the major aspects of digital marketing that drives business growth. This is the place where a company can keep an eye to measure the efforts and analyze the total outcomes coming from any plan. For this, the best marketing tool is “Google Analytics” which tracks your performance and gives you a clear vision of the results.

3. Global Brand Promotion:

Other than a successful online branding plan, no other method would be the easiest one for making your global presence. Any business with a clear and concise digital marketing strategy can spread its brand name among millions of users worldwide. You will get endless recognition for your products or services in the online market through social media marketing, search engine optimization, and content marketing too.

4. Higher Conversion and Better ROI:

Conversion basically means how many viewers of your business website are turning into potential customers. The success of a website is directly proportional to the conversion rates. A website might attract the attention of 1000s of visitors every day, but what if the conversion rate is very low? It would mean that there is some lack of the right strategy in the digital marketing campaign.

So, while planning any digital marketing plan, remember that the goal of digital marketing is to enhance the return on investment. And, the higher the conversion rate you get for your website, the more return on investment you will have.

5. A Good Way to Convey Existence in the Market:

With the help of digital marketing, you can make people aware of your brand on a global basis. Now, people are using a digital medium such as the Internet to know about any start-up company or its product offerings. This trend is rapidly rising in the market after the use of mobile-based Internet services.

Do you think it’s a good choice for small and big companies to switch from direct to Digital Marketing? Yes, it’s a great choice to move towards digital marketing. Digital marketing is the future of any business. It brings a consistent growth in the market and comes up with several unique functionalities. These functionalities include chatbots use on social media platforms such as FaceBook, programmatic advertising to automate ad buying, artificial intelligence for email personalization, conversational marketing and so on.

This post guides you to gain a competitive edge in the market over your top competitors.

Remember, the change in the way that the consumers are making decisions has made digital marketing is must to run and grow any business. You must consider digital marketing for business growth by knowing the current status of the business and target in the future. For improving the way your business competes in the market, you should approach a distinguished digital marketing company in India.

There are various digital marketing companies in the market that render effective SEO, SMO, PPC, and related services. However, INFOCRATS Web Solutions is the number one digital marketing company in India that offers result-oriented and efficacious digital marketing services as per the current market challenges. Having a proficient team of digital marketers, they make the right digital marketing campaign to intensify real-time interaction with the customers.

For further details, visit www.infocratsweb.com. If you have any queries, you can call us directly at +91-731-2541056.

February 21, 2020