Category: online marketing companies in indore

The Future of Digital Marketing: Trends and Predictions of 2023

Digital marketing has become an essential component of modern business, and it is continuously evolving. Every year, new trends emerge, and businesses must adapt to stay ahead of the competition. With 2023 just around the corner, it’s time to take a look at the future of digital marketing and the trends and predictions that will shape the industry.

1. Video Content Will Continue to Dominate

Video content has been one of the most popular digital marketing formats for several years now, and it’s not going anywhere. In fact, it’s expected to become even more dominant in 2023. As more people consume video content online, businesses will need to incorporate video marketing into their strategies to remain relevant.

Some of the most popular types of video content include product demos, explainer videos, and social media stories. In 2023, we can expect to see more businesses experimenting with new video formats, such as live streaming and interactive videos.

2. Voice Search Optimization Will Be Essential

Voice search is becoming increasingly popular as more people use virtual assistants like Siri and Alexa to search for information online. By 2023, it’s estimated that there will be 8 billion digital voice assistants in use worldwide. This means that businesses will need to optimize their content for voice search to remain competitive.

To optimize for voice search, businesses will need to focus on long-tail keywords and natural language. They will also need to ensure that their website is mobile-friendly and that their content is structured in a way that is easy for virtual assistants to understand.

3. Artificial Intelligence Will Power Personalization

Artificial intelligence (AI) is already being used in digital marketing to power personalization, and this trend is expected to continue in 2023. AI can help businesses analyze data to gain insights into customer behavior, preferences, and needs. This information can then be used to create personalized marketing campaigns that are more effective in reaching and engaging customers.

AI can also be used to automate many marketing tasks, such as email marketing and social media management. This can help businesses save time and resources while still delivering high-quality marketing campaigns.

4. Social Media Will Become More Interactive

Social media marketing in India has been an essential part of digital marketing for years, but in 2023, we can expect to see more businesses experimenting with interactive social media campaigns. This could include things like social media polls, quizzes, and live streaming events.

Interactive social media campaigns can be more engaging for customers and can help businesses build stronger relationships with their followers. They can also provide valuable data and insights into customer preferences and behavior.

5. Augmented Reality Will Enhance the Customer Experience

Augmented reality (AR) has been around for a while, but it’s expected to become more prevalent in digital marketing in 2023. AR can be used to enhance the customer experience by allowing customers to see products in 3D, try on virtual clothes or even preview furniture in their homes.

AR can be a powerful tool for businesses looking to provide a more immersive and interactive shopping experience for their customers. It can also help to reduce returns and increase customer satisfaction by giving customers a better idea of what they can expect from a product.

6. Influencer Marketing Will Continue to Grow

Influencer marketing has been a popular digital marketing trend for several years, and it’s not going anywhere in 2023. Influencers can help businesses reach new audiences and build trust with their followers.

However, businesses will need to be more careful about the influencers they work with within 2023. As influencer marketing becomes more mainstream, there is a risk of it becoming less authentic. Businesses will need to work with influencers who have a genuine connection to their brand and can deliver real value to their followers.

In conclusion, the future of digital marketing is exciting, and businesses must stay up-to-date with the latest trends and predictions to remain competitive. From the dominance of video content and the importance of voice search optimization to the power of artificial intelligence and interactive social media campaigns, the industry is constantly evolving. As privacy concerns continue to drive changes, businesses must also ensure that they are transparent and ethical in their marketing practices. By staying ahead of the curve and embracing these trends, digital marketing companies in India can create effective digital marketing strategies that engage customers and drive growth in 2023 and beyond.

March 31, 2023
How to Increase Social Media Engagement for Your Brand?
As the world becomes increasingly digitized, so does the way that brands reach and connect with their audiences. In fact, according to a recent study, nearly two-thirds of consumers say that social media is their preferred method of communication with brands. As such, it’s now more important than ever for brands to have a strong social media presence. However, simply having a social media account is not enough. In order to be truly successful, brands need to create content that is interesting and engaging, while also staying true to their brand identity. They also need to be active on multiple platforms, in order to reach the widest possible audience. With social media playing such an important role in the world of marketing, it’s clear that brands need to prioritize it in their overall marketing strategy.

When it comes to social media engagement, brands need to be strategic. Posting haphazardly will not only fail to attract attention but can also reflect poorly on the company.

There are a few key things to keep in mind when creating a social media strategy for brands:
1. Define your goals
Before you start posting, take a step back and think about what you want to achieve with your social media engagement. Do you want to increase brand awareness? Drive traffic to your website? Generate leads?

Once you know what your goals are, you can create content that is designed to help you achieve them. For example, if you want to increase brand awareness, make sure your posts are shareable and include relevant hashtags. If you want to generate leads, create posts that include a call-to-action.
1. Know your audience
It’s important for our social media marketing company in India to know who you’re talking to on social media. What are their interests? How do they like to consume content? What kind of language do they use?

Answering these questions will help you create content that resonates with your audience. It will also help you choose which social media platforms to focus on. For example, if your target audience is millennials, you’ll want to be active on Snapchat and Instagram.

Also Read: 7 Ideal Ways To Boost Your Social Media Platforms
1. Create compelling content
Your social media posts need to be interesting and engaging if you want people to pay attention to them. Brainstorm different content ideas that will resonate with your audience and help you achieve your goals.

Some types of content you could create include blog posts, infographics, images, videos, and quizzes. Make sure to mix things up so your posts don’t become too predictable.
1. Be active
In order to be successful on social media, you need to be active. That means posting regularly and responding to comments and messages in a timely manner.

If you’re not sure how often you should be posting, Infocrats social media marketing team suggests you to start with 2-3 times per week and see how that goes. You can always adjust your posting frequency based on the results you’re seeing.

7 Ways to Increase Social Media Engagement for your Brand

If you’re a business owner or social media manager, you know that social media engagement is important. We’ve put together a list of 7 ways that you can increase social media engagement for your brand. Keep reading to find out more!
1. Use Calls to Action
If you want people to engage with your posts, you have to ask them to! Include calls to action in your posts, such as “like if you agree!” or “tag a friend who would love this.”
1. Use Hashtags
Hashtags are a great way to reach new audiences and get your content seen by people who wouldn’t normally see it. Use relevant, popular hashtags to get more eyes on your content.
1. Run Contests
People love contests! Hosting a contest is a great way to increase social media engagement and get people talking about your brand. Just make sure to choose a prize that will appeal to your target audience.
1. Be Human
Your social media followers want to see the human side of your brand. Show them that there are real people behind your business by sharing behind-the-scenes photos and videos, Employee of the Month posts, and more.
1. Go Live
Live videos are all the rage right now, so take advantage of this trend! Go live on Facebook, Instagram, or Twitter and interact with your followers in real time. You can answer their questions, give them a tour of your office or store, or just chat with them about what’s going on in the world.
1. Respond to Comments
Make sure to respond to comments on your posts! Whether it’s a positive or negative comment, people will appreciate that you took the time to respond. This shows that you care about what they have to say and that you value their feedback.
1. Tell Stories
People love stories, so tell them some! Share customer success stories, stories about how your product or service has helped people, or even just fun anecdotes about your employees or company culture. stories make people feel connected to your brand and more likely to engage with you on social media.

Final Thoughts:

Building social media engagement takes time, effort, and consistency but it is worth it! By following these seven tips, you’ll be well on your way to increasing social media engagement for your brand in no time. Do you have any other tips? Share them with us in the comments below!
November 30, 2022
Content Marketing and Social Media- The Most Powerful SEO Weapons

When it comes to content marketing as well as social media you must have heard a million times how powerful they are. However, the question arises, why are they considered your most powerful weapon in today’s day? When you think about SEO, you have any questions popping into your mind. The questions may include, “Is everything in SEO related to my website?”, “Does the path to SEO come along with social media?”, and “What do I have to do when it comes to content marketing?”

As providers of social media services as well as content marketing services, we understand these questions and even how to answer them. Firstly, all of the above questions or completely valid. When it comes to SEO and making sure that it works effectively, there are many balls that we all have to juggle. This includes on-page as well as off-page activities as well. Along with this comes social media and content marketing including blogs, website content as well as videos, and much more.

In this blog, let’s explore why these two weapons become the most important ones for you to carry in the digital world war.

The vitality of integration

When you think of a strong marketing strategy, think of a number of different components that it includes. As providers of content marketing services and social media optimization services, we have the management of both in our contracts. This is because we know in order to get the best results for you, we require everything to move in a proper alignment. To ensure the clarity of this statement, let us look at a simple example.

Step one: a potential customer finds your brand with the help of a keyword search.

Step two: they go to Facebook or Twitter and check the basic information about your business. They are easily able to find relevant as well as fresh content.

Step three: they visit your business website and find the content that they can relate to, in addition to recent blogs published on the website.

This particular potential customer will be much more likely to convert when your business passes all such tests that they make it go through just to ensure that the brand is valid. However, the imperative thing to remember is that none of this would happen if you wouldn’t combine all of these tactics into an integrated as well as comprehensive strategy.

This is why it is important to understand the vitality of integration when it comes to the content marketing services or social media services that you hire.

The formula to improve SEO is by combining content marketing and Twitter.

Here’s a fun fact for you: Google has started to index new content on Twitter. When Google conducts its web search, it collects pages to index. This includes Twitter. The whole process happens very quickly. Certain variables tend to affect the time at which the Twitter content gets indexed by Google. This includes variables like when the content was created, how many people are tweeting it at a given time, the retweets all over, and much more.

In this case, when someone has a sound social media strategy that incorporates links, curated content as well as images they will find better results. This kind of content marketing approach can create a lot of traction as well as decrease the time Google requires to find your business. This turns out to become a huge benefit for not only social media but also for SEO.

But, how does Google rank a website?

If you want to understand this in the simplest manner, Google ranks a website and posts it higher if it believes that the brand is a credible source. The credibility of your brand is judged by the power of your content marketing. This also includes the backlinks to your website as well as your social media influence.

If you want to check the credibility of your business, ask yourself the following questions:

-is my content applicable to my brand?

-are all my customers engaging with the content on my social media profiles?

-have I cultivated influencers that interact with my content as well as my brand?

If the answer to all of these questions was a yes, then you will most likely see your website ranking increase.

Adopt a content marketing strategy that is evolving and fresh!

If you want to keep your page rank and make a difference with your SEO then you will need to approach it from a number of angles. This is why content and social media become the most powerful weapons for you. So, you should be creating more content whether it is on your website or on your social platforms. This will make sure to support your efforts elsewhere. Ensuring that you are sharing your keywords as well as key phrases everywhere is a great idea. Linking back to your website regularly will support your SEO strategy like nothing better can.

In conclusion, even if you know that the two most powerful weapons or social media and content marketing, it is very important to know exactly how to use them for your benefit. By reading such blogs and adopting great new strategies your business can show you improvement quickly and progressively. However, if you are feeling intimidated by so much information related to these, you can always seek help.

Providers of digital marketing services in India like Infocrats can help you curate the perfect strategy for your business. All you need to do is tell us how much you are willing to be involved and we will handle the rest.

If these two weapons are used correctly, they can show you wonders for your business. With the help of some guidance, you can understand social media and content marketing very easily and take it further all by yourself. All you need is a great strategy and consistency to keep up with it, for groundbreaking results.

November 14, 2022
8 Digital Marketing Best Practices for 2022 and Beyond
As we move into a new year, it’s important to reflect on the successes and failures of the past 12 months and set ourselves up for a strong 2023 and upcoming months.

Digital marketing is always changing, which can make it difficult to keep up with the latest trends and technologies. However, if you want your business to succeed, it’s important to stay on top of the latest digital marketing trends and best practices. Here are 8 digital marketing practices that will help you stay ahead of the curve in the coming year.
1. Invest in SEO
If you want your website to rank high in search engine results pages (SERPs), you need to invest in SEO services. Search engine optimization is an ever-changing field, so it’s important to partner with an experienced SEO company in India that can help you keep up with the latest changes. A good SEO strategy should include keyword research, on-page optimization, link building, and more.
1. Create High-Quality Content
One of the most effective ways to attract new visitors to your website is by creating high-quality content that is relevant to your target audience. When creating content, be sure to optimize it for search engines by including relevant keywords and phrases. In addition, make sure your content is well-written and engaging so that people will want to read it.
1. Use Social Media Strategically
Social media is a powerful tool that can be used to reach a large number of people quickly and easily. However, if you want to use social media effectively, you need to have a strategic plan in place. This plan should include which platforms you will use, what kind of content you will post, how often you will post, and who your target audience is. Only by planning ahead can you hope to use social media successfully.
1. Implement an Effective Email Marketing Campaign
Email marketing is still one of the most effective ways to reach potential customers. If you want your email marketing campaign to be successful, there are a few things you need to do. First, segment your list so that you are only sending emails to people who are interested in what you have to say. Second, personalize your emails as much as possible so that they feel like they were written just for the reader. Finally, don’t forget to include a call to action so that people know what you want them to do next.
1. Pay Attention to Your Website’s Design
Your website’s design is one of the first things potential customers will notice when they visit your site. As such, it’s important to make sure your website looks professional and is easy to navigate. If your website is poorly designed or hard to use, people will likely leave without taking any action.
1. Make Sure Your Website is Mobile-Friendly
More and more people are using their smartphones and tablets to access the internet instead of desktop computers. As such, it’s important for custom web designers to make your website mobile-friendly. This means making sure your site is responsive so that it can be easily viewed on all devices. If your website isn’t mobile-friendly, you’ll lose out on potential customers.

7 . Use PPC Advertising

PPC advertising allows you to pay for ads that appear at the top of SERPs. While this type of advertising can be expensive, it can also be very effective if you decide to use PPC ads, be sure to target your ads carefully so that you don’t waste money on impressions from people who aren’t interested in what you have to offer.

8 . Measure Your Results

It doesn’t matter what kind of marketing activities you’re doing. What matters is whether or not they’re working. Be sure to measure your results so that you can determine which activities are generating leads and customers and which ones aren’t worthy of our time and effort. By measuring your results, you can make sure that your marketing activities are effectively reaching your target audience and helping your business grow.

Conclusion:

These are just a few digital marketing best practices that will help you stay ahead of the curve in 2022. As technology continues to evolve, so does digital marketing. So keep these best practices in mind as you move into 2023 and beyond!
November 4, 2022
5 Ways to Create an SEO-friendly Site Structure
Did you know that Google assesses around 200 factors through its algorithms in order to rank any website? This can only prove one thing; internet marketing is super important for your business website these days.

As a digital marketing company in India, we also provide social media optimization services to our customers. There have been many times when the customers but unaware of the importance and benefits that the services can bring to their business. However, after acquiring our services and looking at the results in the search engines like Google, they have come to realize that it has helped their business in quantities that they did not ever imagine.

This is why we are bringing this block to you which Will tell you five ways to create an SEO-friendly site structure!

Before we jump into that conversation, it is important for you to know the cruciality of SEO for a site structure.

Regardless of the amount of effort that you are putting in, it may result in nothing if there is no proper site structure. This is why it becomes vital to keep your website structure to the fore in order to win the search engine optimization game. Here are a few points for you to have a look at, which will explain to you, the importance of having a great site structure:

Improvement in site crawlability: if you are reading the term site crawlability for the first time then here’s your chance to learn something new. It basically means how will a search engine will be able to access as well as crawl your website content without getting run into a dead or broken link. If you improve this aspect of your website then it becomes elementary for search engines to rank you at the top.

Gaining of site links: site links offer great SEO value to websites. They also enhance the navigability of the website and improve the online brand reputation of that business. Having a robust website structure will increase the probability of receiving site links.

Improvement in user experience: it is obvious that with a clear website structure the users would want to stay on your website. This means that their engagement with your products and services increases and that eventually decreases your bounce rate. When the users increase their time on your website the search engine gets the indication that the user is finding the content relevant based on the keyword search. This is a great opportunity of getting the website indexed at the top of the search engine results.

Now that you know the benefits of creating a great website structure let’s have a look at how you’ll be doing the same:
1. Taking into account the hierarchy: if you start by building your website from scratch, it becomes very important to plan the structure of your website in advance. At the top of the hierarchy, you should be labeling the main page of the website. At the second level of this same hierarchy, you could mention the important pages of the website. In this way, you should have about 2 to 7 categories.
2. Maximizing the internal links: there are some great reasons for including a proper site structure. When you create internal links the site structure prompts the end users in the right direction, your information gets organized for your end users, and the ranking power of your website increases in the search engine results. We have seen the benefits of this many times while providing digital marketing and social media optimization services.
3. Developing a URL structure that matches the hierarchy: it is imperative for you to ensure that the URL structure of your website is one that matches the hierarchy of your site. One of the greatest ways of creating an SEO-friendly website structure is by defining the categories first and then going on to define the subcategories and further defining the products or services. With the use of a URL structure, you will be able to include target keywords and improve the visibility of your website.
4. Building the website’s navigation in HTML or CSS: most content managers, as well as digital marketing executives out there, have found that it is easy to drag and drop the functionalities within their CMS for publication purposes. However, the downside to this is that the drag-and-drop functionality offers a limited set of features. Due to this, it becomes a good idea to leverage simple coding through HTML or CSS.
5. Developing the shallow depth of navigation site structure: you will find that one of the most challenging elements for content marketers while creating an SEO-friendly website structure is the shallowness of the website. Basically, you should know that two or just a few clicks from your end users would ensure that they are taking the desired actions.
These are some of the great ways of creating an SEO-friendly website structure. If you think you cannot do these steps on your own then you can definitely go for consultation as well as SEO services from professionals.

If you do seek the help of professionals make sure that you see how many businesses have they help with their services. You can do so simply by asking them for testimonials or visiting the website for which they have provided SEO services. This way you will be able to first-handedly see what kind of website structures would they be making for your business and will it work for the benefit of your business or not.
August 30, 2022
The Rise of Video: 7 Tips to Boost Your Site’s SEO
Undoubtedly, video is now the de-facto ruler of the business marketing arena. Companies serving varied industries are now discovering their huge power; digital platforms are placing them right at their core for capitalizing on their huge interest, and customers are head over heels about videos.

People are so much into watching videos that videos make up above 82% of all customer internet traffic in 2022- 15 times higher than the situation in 2017. Nevertheless, creating stunning videos is just half the work done. There’s much more work you need to do in the present online crowded space to guarantee your videos find the right audience. To start with, you must follow the latest SEO trends & techniques to ensure your videos bring in good results.

Starting from selecting the suitable videos and platforms for publishing them to taking care of different SEO-related tasks, you must have your hands on seemingly the most minute details to improve the performance of your videos and to make the most out of them.

Well, it has not been long enough since we started talking about the way mobiles have revolutionized the marketing space. Been there, done that. And now, the next thing that is changing the entire marketplace is video. All thanks to the availability of video maker tools, it has now become easier to make videos & edit them using any online professional video editor to create pieces that stun the world.

Video Content Is Truly on the Rise with Huge Growth Potential

A video makes up around 82% of all online traffic, and it is being envisaged that these numbers will grow to 80% very soon. There are even estimates of $7.77 billion being spent on online video advertising, considering the huge growth potential that it comes with. Even expenditures on video advertising are expected to double in the near future.

One of the imperative reasons behind this exponential growth of video advertising is its effectiveness. If pictures are worth a thousand words, videos are worth much more. As per estimates by Forrester, a minute of video content is equal to 1.8 million words of text in a communicated message.

People recall videos more than text. In fact, 80% of the viewers recall watching a product video, while 46% of them take some form of follow-up action too. Their follow-up action includes looking for more details about a product or visiting the business’s site.

Last but not least, videos are easy to use on the part of businesses and easy to consume on the part of customers. Nowadays, different video-making tools have made it easier for businesses to produce videos affordably without spending exorbitantly on in-house expertise or outsourcing their video creation project.

Now that you obtained a clear idea of how video content is rising day by day, you must further know that even the best videos become useless if the target audience does not find them. So, here are a few tips on using videos to boost the SEO ranking of your site:
1. Video Integration
Video is considered quality content, and when you include a video on your website, it signals the search engines that your site or page contains relevant and rich media matching search requests.

It is expected that the major search engines will resort to increasing the ranking factor of sites, including videos, as customers demand more videos in the search results. Therefore, having a video on your site will boost its page rankings.
1. Keyword Labels
Just as you label graphics and pictures, you must label your videos with the right keywords. Providing more information to the search engines through the keyword labeling technique will help them identify your video as relevant to the search results.

Including keywords used for text SEO in your video file name, title, tags, and description ensure that the relevance of your visual content to search results is clear to the search engines.
1. Use Video Transcriptions: They Help
According to top digital marketing companies in India, including a suitable transcript in the audio part of your visual content will improve its exposure or findability while further adding support for its relevance to the search requests.
1. Go for YouTube Video Hosting
You might already be aware that YouTube is the second-largest search engine in the world after Google. And since Google now owns YouTube, hosting your video on YouTube means that it has a higher chance of appearing on the Google search results.

Credit for the massive popularity of YouTube goes to its convenient video hosting and sharing solutions. People cannot just watch videos on YouTube, but they can also add comments and subscribe to their favorite producers.

YouTube offers your business the visibility and exposure it requires without putting in a lot of effort. You just need to host your video at the right place on YouTube and under the correct category.

That’s it, and you will be able to reach the masses by hosting your video on YouTube. Not only this, but your YouTube video will also grab the viewers’ attention and even have a chance of going viral, which will bring in more business.
1. Video Sitemap
Video sitemaps serve as extensions to the general sitemap of a business’s web property. While details on the video sitemap might be the same as some of the keyword labels you use for making your video exclusive, it is an entirely different procedure.

You can customize metadata like rating, duration, age appropriateness, view count, whether your video can be embedded, and various other valuable details.
1. Work on Video Optimization for Load Time
Page performance is one of the essential metrics Google considers in its algorithm. The time a page takes to load has a significant effect on the users’ experience, and in a way, it can also affect SEO.

57% of the mobile users turn away from sites that take more than three seconds to load. Therefore, you must optimize your video so that it takes less time to load. Remember, the viewers do not have much time to wait for your site or page to load. So, optimizing your video for load time will increase your SEO ranking as more people go through your pages.
1. Make the Effective Use of Social Signals
When more people view and like your video, it serves as a positive signal to the search engines regarding the value and effectiveness of your content. This increases the likelihood of your content being found and bringing in traffic to your website.

The Bottom Line

So, these are the seven tips following which you can use videos to boost your site’s SEO. Keep in mind that simply making a video is not enough. The perfect blend of different strategic decisions, marketing habits, and technical aspects will define your videos’ fate, performance, and overall rankings. And that’s the reason why you need to try a mix of both old and new SEO techniques to ensure your videos reach the widest audience.
August 25, 2022
How Will AI Change the Future of Search Engine Optimization?
For the past several years, there has been a lot of discussion about artificial intelligence (AI) and how it would affect various industries. It has consistently prompted curious minds to learn more and figure out how it may be used to best assist humans. Robotics, health, and customer service are just a few of the industries where AI has already established itself. It’s time for SEO companies in India to take advantage of this technology right now.
1. Voice search
As you can see, voice search is becoming more popular and will likely become the primary way users interact with search engines in the future. This is because it’s easier to use than typing out a query on a mobile device (especially if you’re driving), but also because it’s much more natural than typing in queries or typing specific commands like “find restaurants near me.”

Voice search also has many benefits over traditional data entry methods:

Voice search is more accurate than traditional methods because it can understand complex queries and interpret meaning based on how words are spoken. For example, if you say “Indian restaurants near me” instead of just entering “Indian restaurants,” Siri knows which restaurants are closest to your current location because she understands what type of restaurant you’re looking for from context clues within your query. Traditional data entry requires manual manipulation and editing before sending the request off into cyberspace for retrieval—this takes time!

2. Semantic search

AI can be used to analyze the meaning of search terms, which will allow users to search by semantics instead of keywords. Semantic search is a type of artificial intelligence that interprets the meaning behind a word and then uses this information to better direct users through their search results. For example, if you searched for “anatomy” on Google today, you would receive pages talking about human anatomy or animal anatomy—but if AI were able to understand the context of your question as well as its meaning (e.g. what qualifies as an anatomical part), it could provide more accurate results depending on what you’re looking for:
- “anatomical parts” might show diagrams of bones and organs
- “anatomy quiz” might offer up multiple-choice questions about bones and organs
In addition to improving relevance and accuracy in searches, this type of technology allows our SEO Company Indore team to craft experiences that are tailored specifically for each user’s needs.

3. Graph search

Graph search is a type of search that looks at connections between people, places, and things. It’s been available on Facebook since 2014, but it wasn’t until recently that we started to see this type of technology make its way into Google’s search algorithm. With the help of Graph Search, marketers can better understand how their audience connects with each other and what they care about most—and use that knowledge to create better content and target their audience more effectively.

4. Snippets and SERP features

Search engine optimization (SEO) is a powerful tool for growing a website’s traffic and exposure. For example, let’s say you own a local bakery and want to increase your sales by getting more customers in the door. One way you could do this is by creating an online advertisement or performing local SEO that will encourage people to visit your shop when they’re hungry for dessert. When someone searches for “bakery near me” Google will show them ads, news articles, videos, images, and other SERP features related to the query — but only if your ad appears above those results because you’ve made sure it has an optimized title tag like “The Best Bakery in Town.”

5. Image search

Image search is a new type of search. As more and more people start using it, images will become increasingly important for SEO. This is a big opportunity for businesses, marketers, and content creators as well.

6. Schema markup

Schema markup provides a way for search engines to understand your content and present it to users in a way that can be easily understood. You may have already read about structured data, but if not, here are some key points:
- Schema markup is a type of structured data.
- Structured data helps search engines understand what your website is about on an atomic level; in other words, it tells the engine which information is most important on each page and how it should be displayed in search results (in addition to helping you improve user experience by making sure users can find what they’re looking for).
- The schema also tells Google which parts of each page should be highlighted when shown in SERPs so that users know exactly where they need to click or scroll down—and if there’s anything else relevant nearby (like related products or services).
7. User experience

This is not to say that your SEO efforts should be abandoned. On the contrary, you should focus more intensely on user experience (UX). Your site must adapt to these changes and provide a great experience for users with changing search habits.

In an age where voice search has become our primary method of interacting with technology, it’s important to recognize how this impacts the SEO strategy.

AI will make significant changes to the way SEO is done.

AI will make significant changes to the way SEO is done:
- AI-powered search engine algorithms will continue to evolve over time, so it’s important for you to keep up with these developments in order to be effective when using your own site’s content.
- The research process will be different from what it is today, as there are many new ways of doing research that is better than simply looking through Google Analytics data.
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August 8, 2022
Top 7 Google Ranking Factors in 2022
Search engine marketing (SEM) is a field that is constantly evolving. Google’s algorithm to rank local search results may vary, depending on the kinds of signals, making it slightly difficult to understand for online marketers where your efforts should be dedicated. It is important to understand the key SEO factors for a better ranking in 2022.

Businesses who are opting for SEO services know how vital it is to boost brand presence, the ranking factor is tagging along with it. However, in this competitive world, businesses are striving harder to ensure their website ranks as high as possible on search result pages (SERPs) and Google uses over 200+ ranking factors that you must take care of while planning an SEO strategy.

1. High-quality content

Content is essential for SEO ranking as this is what attracts search engines to index your web pages correctly and helps rank your website better in search engines.

Google analyzes the quality of content by reviewing the content and structure of a page- taking into important factors such as incoming and external links, keyword relevance, density, and usability.

High-quality content that is well-structured, engaging, and provides value and relevant information to its readers has more chances of ranking.

Remember, quality beats quantity every time, so ask your digital marketing company to focus on value, not word count.
1. Site and Page Speed
Popular search engines like Google, Yahoo, and Bing work hard for improving user experience. Therefore, the loading speed of a website is a significant SEO ranking factor that should be considered by businesses.

Unfortunately, a poor website loading speed is a major issue that a fast 4G or 5G Internet connection cannot resolve. Websites have to be optimized according to the latest standards to get loaded fast.

Google prefers to rank websites that load the content instantly more highly. According to Unbounce reports, the speed of the website has a significant impact on a site’s ranking and user experience. For instance, roughly 64% of people state that the loading time affects their decisions to make an online purchase.
1. Technical Health & On-Page SEO
On-page SEO is a type of technical SEO that focuses on fixing things like missing metadata, broken internal links, and HTML source code for overall website health, as well as optimizing written content.

It is critical to maintain a healthy website that stabilizes search rankings and serves as a foundation for further optimization.

On-page SEO organizes webpage content so that crawlers can index the information they’re looking at and, as a result, rank the page higher.
1. Rank Brain
RankBrain is another major Google ranking indicator, with the goal of providing the most relevant and useful results by better understanding the human intent behind a search query. RankBrain uses machine learning to comprehend complex searches and their relevance to certain topics, while also considering how the user interacts with the specific set of search results. As a result, search results that have a higher user success rate are rewarded with better rankings. Read about the Rankbrain Algorithm guide here!
1. Domain Authority
The domain authority of your website is the next Google ranking factor you should work on. It’s a search engine ranking metric that demonstrates your site’s expertise on a specific issue and its potential to rank on search engines.

Moz creates domain authority and assigns a score between 1 and 100. The higher your domain authority, the more likely you are to rank on Google.

You can now increase the authority of your website through a variety of methods. Obtaining high-quality backlinks is a good place to start. However, having a large number of backlinks does not always imply higher ranks.

This is where you’ll need to generate fantastic industry-specific content.
1. Mobile–Friendliness
According to Statista, mobile devices account for the majority of Internet traffic. As a result, when ranking websites, Google and other search engines consider the needs of mobile users. They measure the time it takes for a page to load on a mobile device. They also look and see if websites are suited for consumers who access content via smartphones and tablets. To be well-ranked, websites should have responsive layouts. In a nutshell, a mobile-friendly layout arranges all of the elements in a specific order based on the size of the screen.

To learn more about the benefits of having a mobile-friendly website visit here!
1. Featured Snippets
It’s a never-ending battle to reach the top of Google’s organic search results.

However, just because it’s difficult doesn’t mean you can’t succeed. Even if you aren’t in the first place, you can still outrank it.

But how do you do it? Is it even possible to do so?

Yes, you can do that if you claim a featured snippet.

Featured snippets are the short excerpts that show at the top of Google search results. They’re placed in what’s called position zero, which means they’re high above everything else, making them easy to notice and click on. Currently, featured snippets account for 8% of all clicks associated with a search query.

Bottom Line

SEO has a big impact on online or local businesses. It’s good to make a website well-optimized to hit the top position in SERP.

Recognizing and analyzing the different elements with the help of the top SEO company in India can bring a significant impact on your local SEO rankings.Because it is the first step towards walking the long road ahead. Since the competition is rising, it is vital to keep the focus on major SEO ranking factors, especially for service-style businesses or small brands.

These Google ranking factors can make or break your digital marketing strategy so keep your eye out for updates and you will have a good chance of succeeding.

How Can We Help?

At INFOCRATS, we plan and implement result-driven digital marketing strategies to bring traffic to your website. We are specialized in SEO tools and techniques and through these tools, we help businesses in boosting their ranking on search engines. The more your brand becomes visible on search engines, the more likely you will see an increase in your sales.

Feel free to get an SEO consultation from our experts by dropping an email at info@infocratsweb.com
July 29, 2022
What are Some Big Trends of SEO in 2022?

The world of SEO as we all know keeps changing constantly. The year 2022 is already becoming an exciting year for this industry. The previous year witnessed a large amount of Google algorithm updates that included the Core Web Titles update as well as the Page Experience Update and all we can say is that there will be more coming up this year. As far as the search engine optimization trends of this year are concerned, they would be focusing on mobile-friendliness, accessibility, overall amazing experience on Google search as well as machine learning.

As an SEO company in India, we also provide SEO services to its clients, and we always have to be updated. This is why we thought to share all the trends that are going to get big in the year 2022 when it comes to SEO.

Have a look at the following SEO trends of the year 2022 that are going to become really big:

1. The imperativeness of backlinks: the fever of the pandemic changed the way we consumed information from all over the internet. In order to win the trust of searchers, Google has decided to place more and more value on backlink equity for rankings of SEO. If you don’t already know what link equity means, it refers to the value that a website provides by linking to your site. This gets affected by domain authority, some current Google rankings as well as other metrics. This means that building valuable backlinks becomes a very good strategy for SEO for anybody. One of the best ways for Google to understand that your site is a trustworthy one and that Google can send searchers to your website is by building backlinks. Backlinks have proved to be one of the strongest factors when it comes to ranking for SEO. However, the importance of backlinks has been debated for quite a few years now, in the year 2022, this is an SEO strategy that should definitely go for.

2. Video optimization and YouTube are the way to go: last year we have witnessed about 50% growth in the number of channels that are earning $10,000+ each year. We have seen that more and more Google search engine results page known as SERP is being taken by videos. We all have also noticed that companies like YouTube, Instagram, and TikTok are motivating video content in order to improve their customer engagement as well as attract new customers. This means that in the year 2022 you should definitely give some weightage to using video content as a part of your SEO strategy. Not only this but using keywords within the title as well as URL and the description of your video are a couple of new ways that add rich information to your YouTube videos while increasing their value. Other tricks that could increase the value of your video content include clip markup, seek markup as well as closed captioning.

3. EAT becomes fundamental: although you may not find this trend to be a new one, EAT has become absolutely fundamental to almost all parts of search engine optimization. If you want to give a good user experience along with creating great content while you build up your backlinks as well as end up on the SERP, then your content must have EAT. If you’re still wondering what EAT stands for, it means expertise, authority as well as trust. If you are an expert on the subject and you share the content of the same subject then Google can easily trust you more and send searchers your way. Of course, the more Google trusts you the more backlinks you will get and your rankings will go higher giving you more authority, eventually. According to the Quality Rater Guidelines, there has been a significant increase in the focus on EAT acting as a ranking factor for Google Source. The same will stand in the year 2022.

4. Site usability metrics gaining more importance: we have observed that Google will be prioritizing site performance which creates the best user experience, according to their 2021 page experience update. Google has proved that they will not hesitate in penalizing websites that are not meeting certain speeds as well as UI/UX metrics (core web vitals). This also includes penalizing the websites that come with poor accessibility for the users. Almost all of this will have to do on-page search engine optimization that involves UI as well as UX. Even if you have the best quality content out there, your users will not be able to experience it because of the poor web experience that you are providing to them. There are some site capabilities that you should be prioritizing in the year 2022. These can be a great SEO strategy for you. They include increasing the loading speed of your website, accessibility as well as mobile readiness of your website.

The year 2022 will see many more SEO trends coming up. The most important thing is to stay updated and use as many in your SEO strategy as you can. This would ensure that your website ranks high. You can also consider taking the help of professionals like us who deal with local SEO as well as digital marketing like PPC, Content Marketing along with making a great SEO strategy for business, according to the trends of the year.

There are many more new things that were left for you to explore in the world of SEO. However, you should realize that there will always be things that you are missing out on if you do not constantly stay updated by reading about SEO trends and by practicing the same. The best way you can do this is by sharing such blogs with other people as well as reading them yourself.

June 22, 2022
7 Reliable Lead Generation Strategies for eCommerce Businesses
To run your eCommerce business you need a constant flow of customers, and lead generation is a must for online marketers and owners. With the competition rising day by day, your eCommerce business requires an effective & smart strategy to stand out.

Lead generation strategies are incredibly important for marketers and businesses that want to grow. Increasing leads means increasing brand awareness and interest in your products/services, and attracting curious customers through the marketing funnel and into your sales pipeline. If done well, lead generation strategies create a stronger relationship with qualified customers who have invested in your business for a long time.

What is a lead in eCommerce?

In eCommerce lead generation, a lead is someone that shows an interest in your products or services. A leader in the eCommerce sector shows interest by taking specific actions like clicking your online ad, following your brand on social media, or joining your email newsletter.

In this blog, we will provide the 5 best lead generation strategies that would work well for your eCommerce store in 2022 and beyond.
1. Leverage Chatbot Conversations
As a busy person, you won’t always have the time to focus on lead generation- so why not get some help?

Chatbots can be a great lead generation tool for an eCommerce store. The technology is excellent for building engagement with prospects since chatbots are available 24/7. Set them up to match your brand personality so they would function as automated extensions of your marketing and sales team.
1. Encourage Your Customers To “Tell a Friend”
Word of mouth remains one of the most effective ways of lead generation. This traditional marketing method works perfectly well online and some eCommerce stores have adopted it as a primary lead generation strategy.

You can easily acquire the emails of potential customers by asking your existing buyers and website visitors to refer their friends. Reward both parties with discounts, coupons, free guides, reward points, etc and it will be a great move to nurture leads.

Myntra is a great example of this. They offer 200 Myntra cash who refer their app to a friend. The referred friend will get 100 rupees once they sign up using the referral code.
1. Pay-per-click (PPC) Advertising
Running PPC ads on platforms like Google Ads is an effective way to reach customers while you establish SEO rankings. PPC advertising is useful for competitive keywords that have clear purchase intent but are dominated by your competitors.

When you create your ad campaign, you determine where you want to display your ads based on the users’ searches. If you sell sports shoes, for example, you could display an ad in the search results for ”men’s trail sports shoes.”

Then you set bids on the keywords based on how much you’re willing to spend for each click to your eCommerce website, and you only pay that amount when your PPC ad is clicked.
1. Offer a Coupon or Discount
Convert interested visitors to buyers by offering a coupon or discount as your lead magnet. This attracts a number of valuable short-term and long-term leads. In the short term, you can quickly convert bottom-of-funnel prospects who are ready to buy your products. In the long-term, you have attracted someone interested in buying from your company.

For example, Bed Bath & Beyond is a chain of domestic merchandise retail stores and they encourage website visitors to fill out their lead capture form by offering a 20% discount to first-time email subscribers.
1. Social Media
Many of today’s consumers research the products on social media before buying. Social media is a great marketing tool, especially for B2C eCommerce companies. It is an effective channel for interacting with customers and showing your brand’s image. Social media optimization companies like INFOCRATS create engaging, traffic-driving social media posts to help you achieve that goal.

Moreover, Some platforms including Facebook and Instagram also offer effective advertising options. You can display ads designed to drive instant traffic to a specific page on your site and use their highly-specific targeting options to reach the target audience you want.
1. Run Limited Time Deal
Fear of missing out and time-limited offers still work for lead generation. When the offer is about to expire, it gets more appealing. It can be a product discount or an alert about your best-selling products running out of stock.

Ecommerce companies can create popups or nano bars with countdown timers. Go for a 2-step popup to collect users’ email addresses and then reveal a coupon code. Try to match the popup design well with your online shopping store and write a compelling copy to grab the shoppers’ attention.

Also, keep in mind that you don’t display limited-time deals or flash sales too often to the same shoppers as it decreases the credibility of your offer.
1. Send Push Notifications using Cookies
Cookies are a wonderful way to stay in touch with visitors to your website. You can send ads to your visitors using push notifications if you keep cookies on their browsers. You’ve probably seen this on a lot of websites when they ask for permission to send notifications and alerts.

When your customers agree to get push notifications, they will receive alerts, news, discount coupons, or whatever else you choose to show them. It’s a great approach to enhance leads and conversions by bringing back visitors to your website.

Make sure you send limited alerts, just like with email marketing campaigns and popups, or give visitors the opportunity to turn off push notifications.

Conclusion

There are many different strategies to generate leads for our eCommerce store. These seven ways are a great place to start, but you should always experiment with different lead generation tactics to see what works best for you. Remember, the key is to be creative and continuously engage with your visitors and shoppers. If you can do that well, then you will be on your way to generating more leads and sales on your products or services.

If you’re ready to create eCommerce lead generation strategies for your store, InfoCRATS can help. Our team of professionals works with you to choose the most effective channels for your online business, then implement a strategy tailored to your goals.

We have helped hundreds of global and domestic clients reach and convert their customers into their leads.
May 24, 2022