Category: online marketing companies in indore

7 Digital Marketing Tactics to Grow your Business

Digital marketing is one of the most powerful tools for businesses seeking to grow and expand in 2023. The ever-evolving digital landscape provides many opportunities for companies to reach larger markets, increase their customer base, and build brand awareness. By utilizing digital channels such as search engine optimization (SEO), content marketing, social media advertising, email campaigns, pay-per-click (PPC) ads, and more, organizations can effectively target potential customers with strategic messaging that resonates.

Using a combination of these strategies helps businesses maximize visibility online while driving higher conversion rates. According to an analysis conducted by Forrester Research in 2020, more than two-thirds of marketers achieved a positive return on investment through digital marketing tactics like SEO and content marketing. Additionally, a survey from WordStream reported that almost 90% of businesses saw an increase in website traffic following their adoption of PPC advertising.

By leveraging the latest digital tools and techniques, businesses will be able to reach larger audiences and make more impactful connections with customers. Companies can also leverage data analysis to better understand customer preferences and tailor their strategies accordingly. The synergy between SEO, content marketing, social media campaigns, PPC ads and other digital methods will help businesses create stronger relationships with customers and grow their business in 2023. Ultimately, this can lead to increased sales and profits for organizations looking to succeed in the digital world. With the right combination of strategy and technology, any business can reap the rewards of digital marketing in 2023.

1. Search engine optimization (SEO) – SEO should be the foundation of any digital marketing strategy, as it allows you to reach potential customers through organic search on platforms like Google and Bing. A comprehensive strategy of an SEO company in India will help you increase your visibility online, drive more traffic to your website, and ultimately generate more leads and sales for your business.

2. Pay-per-click advertising (PPC) – PPC is a powerful tool that can help you get instant results from your campaigns. You pay only when a user clicks on your ad, so you have greater control over how much money you’re spending on each campaign. With proper targeted audience segmentation and keyword research, you can create effective PPC campaigns that will help you reach the right people and get them to take action.

3. Social media marketing – Social media marketing services can be a powerful tool when used correctly. You can use it to engage with customers, build relationships, and promote your products or services. By creating content that resonates with your target market and running ads on popular platforms like Facebook and Twitter, you can drive more traffic to your website and generate more leads for your business.

4. Content marketing – Creating content is an effective way to increase brand awareness and establish yourself as an expert in your industry. Quality content such as blog posts, infographics, ebooks, podcasts, and videos can all help you build trust with potential customers and foster engagement with existing ones.

5. Email marketing – Building an email list is one of the most effective ways to stay in touch with customers and build relationships with potential ones. You can use email newsletters to keep people informed about your products or services, run promotions, and generate leads.

6. Affiliate marketing – Affiliate marketing is a great way to leverage other people’s content and reach new audiences. By partnering with influencers and bloggers who have an existing following, you can get more exposure for your business while also earning commissions from sales made through their sponsored posts or links.

7. Online advertising – Display ads are a great way to get your message out to a large audience at once without having to spend too much money on each campaign. You can use targeted ads to reach the right people at exactly the right time, increasing your chances of generating more leads and conversions.

These are just some of the digital marketing tactics you can use to grow your business. With careful consideration of your goals and budget, you can create a comprehensive strategy that will help you reach new audiences and increase sales over time. Investing in a well-rounded online presence is key to success in today’s competitive digital landscape.

By taking the time to research different strategies, implementing them into your campaigns, and measuring their effectiveness, you can create a powerful digital marketing strategy that will help you reach more customers and drive more sales for your business.

For digital marketing services hire the best experts at INFOCRATS WEB SOLUTIONS.

March 7, 2023
8 Digital Marketing Best Practices for 2022 and Beyond
As we move into a new year, it’s important to reflect on the successes and failures of the past 12 months and set ourselves up for a strong 2023 and upcoming months.

Digital marketing is always changing, which can make it difficult to keep up with the latest trends and technologies. However, if you want your business to succeed, it’s important to stay on top of the latest digital marketing trends and best practices. Here are 8 digital marketing practices that will help you stay ahead of the curve in the coming year.
1. Invest in SEO
If you want your website to rank high in search engine results pages (SERPs), you need to invest in SEO services. Search engine optimization is an ever-changing field, so it’s important to partner with an experienced SEO company in India that can help you keep up with the latest changes. A good SEO strategy should include keyword research, on-page optimization, link building, and more.
1. Create High-Quality Content
One of the most effective ways to attract new visitors to your website is by creating high-quality content that is relevant to your target audience. When creating content, be sure to optimize it for search engines by including relevant keywords and phrases. In addition, make sure your content is well-written and engaging so that people will want to read it.
1. Use Social Media Strategically
Social media is a powerful tool that can be used to reach a large number of people quickly and easily. However, if you want to use social media effectively, you need to have a strategic plan in place. This plan should include which platforms you will use, what kind of content you will post, how often you will post, and who your target audience is. Only by planning ahead can you hope to use social media successfully.
1. Implement an Effective Email Marketing Campaign
Email marketing is still one of the most effective ways to reach potential customers. If you want your email marketing campaign to be successful, there are a few things you need to do. First, segment your list so that you are only sending emails to people who are interested in what you have to say. Second, personalize your emails as much as possible so that they feel like they were written just for the reader. Finally, don’t forget to include a call to action so that people know what you want them to do next.
1. Pay Attention to Your Website’s Design
Your website’s design is one of the first things potential customers will notice when they visit your site. As such, it’s important to make sure your website looks professional and is easy to navigate. If your website is poorly designed or hard to use, people will likely leave without taking any action.
1. Make Sure Your Website is Mobile-Friendly
More and more people are using their smartphones and tablets to access the internet instead of desktop computers. As such, it’s important for custom web designers to make your website mobile-friendly. This means making sure your site is responsive so that it can be easily viewed on all devices. If your website isn’t mobile-friendly, you’ll lose out on potential customers.

7 . Use PPC Advertising

PPC advertising allows you to pay for ads that appear at the top of SERPs. While this type of advertising can be expensive, it can also be very effective if you decide to use PPC ads, be sure to target your ads carefully so that you don’t waste money on impressions from people who aren’t interested in what you have to offer.

8 . Measure Your Results

It doesn’t matter what kind of marketing activities you’re doing. What matters is whether or not they’re working. Be sure to measure your results so that you can determine which activities are generating leads and customers and which ones aren’t worthy of our time and effort. By measuring your results, you can make sure that your marketing activities are effectively reaching your target audience and helping your business grow.

Conclusion:

These are just a few digital marketing best practices that will help you stay ahead of the curve in 2022. As technology continues to evolve, so does digital marketing. So keep these best practices in mind as you move into 2023 and beyond!
November 4, 2022
7 Ideal Ways To Boost Your Social Media Platforms
Whether you’re just getting started with social media or you’ve been at it for a while, it’s always helpful to revisit the basics and make sure you’re doing everything you can to maximize your platforms. In this blog post, we’ll go over seven strategic ways to boost your social media platforms. You’ll be sure to find some new ideas here that you can put into action right away!
1. Define your goals
59% of the world’s population uses social media. The average daily usage is 2 hours and 29 minutes (July 2022).

Before you start creating content or engaging with others on social media, it’s important to take a step back and define your goals. What do you want to achieve with your social media presence? Once you have a clear idea of your goals, you can create content and strategies that are aligned with those goals. This will help ensure that your efforts are focused and effective.
1. Know your audience
Who are you trying to reach with your social media platforms? It’s important to have a good understanding of your target audience so that you can create content that appeals to them. When you know who you’re talking to, it’s much easier to create messaging that resonates.
1. Create great content
This one might seem obvious, but it’s worth repeating: if you want people to pay attention to your social media platforms, you need to post great content! Make sure the content you share is interesting, informative, visually appealing, and on-brand. If you’re not sure where to start, check out this guide to creating killer content for social media.
1. Use hashtags strategically
Hashtags are a great way to reach new audiences and get more eyes on your content—but only if they’re used properly! Don’t go overboard with hashtags—a few carefully chosen ones will do the trick. And make sure they’re relevant to the content you’re sharing; otherwise, people will tune out pretty quickly. Not sure which hashtags to use? Try using a tool like Hashtagify or RiteTag to find popular, relevant hashtags for your industry or niche.
1. Post at optimal times
Timing is everything when it comes to social media! If you want people to actually see the great content you’re sharing, make sure your social media marketing company in India is posting at times when users are most likely to be online and scrolling through their feeds. Tools like Buffer and Hootsuite can help with this by allowing you to schedule your posts in advance so that they go live at just the right time.
1. Engage with others regularly
Social media is all about building relationships—so make sure you’re taking the time to engage with others on a regular basis. This means leaving comments on other people’s posts, liking and resharing their content, and generally being active in the online community related to your industry or niche. The more effort you put into building relationships, the more likely people are to return the favor!
1. Be consistent
You won’t get very far on social media if you’re inconsistent—so make sure you’re posting regularly and keeping up with engagement. A good rule of thumb is to post at least once per day on each platform; more frequently is even better! And if consistent posting feels like too much of a challenge right now, consider using a tool like CoSchedule or SmarterQueue so that you can batch-create content in advance and schedule it out ahead of time. That way, all you have left to do is focus on engaging with others throughout the week!

Conclusion:

These days, social media is essential for businesses and individuals alike who want to build their online presence—but it takes more than just randomly posting whenever inspiration strikes (or worse, not posting at all). By following these seven strategies, you can boost your social media platforms and get closer to achieving your online marketing goals!

How Social Media Marketing Companies Can Help?

Many businesses are quickly coming to realize the potential of social media marketing. After all, with billions of people around the world using social media platforms like Facebook and Twitter, there is a vast audience to reach. However, social media marketing is more complex than simply creating a profile and posting occasional updates. In order to be successful, businesses need to develop a strategic plan that takes into account their goals, target audience, and budget. This is where a social media marketing company can be of assistance.

By developing a tailored plan and implementing it effectively, a social media marketing service provider in India can help businesses to reach their target audience and achieve their desired results. In other words, if you want your business to succeed in the ever-changing world of social media, it is important to work with a reputable and experienced social media marketing company like INFOCRATS.
October 26, 2022
7 Things to Consider While You Hire a Digital Marketing Company
In the modern age, many businesses are turning to digital marketing in order to reach a wider audience. By using the internet, businesses can connect with potential customers from all over the world. However, digital marketing is not just about creating a website or placing ads online. It also involves using SEO techniques to ensure that your content is visible to potential customers. In addition, social media can be used to build relationships with customers and promote your brand. When used correctly, digital marketing can be an extremely powerful tool for growing your business.

Digital marketing is one of the most important aspects of any business today. If you’re not doing it, you’re behind the curve. Many businesses don’t have the time or resources to do digital marketing themselves, so they hire a digital marketing company to do it for them. This can be a difficult process, as there are many companies to choose from. In this blog post, we will discuss seven things to consider while you hire a digital marketing company in India!

Size:

The first thing to consider is the size of the company. You want to make sure that the company you’re hiring is large enough to handle your digital marketing needs, but not so large that they’ll treat you like a small fish in a big pond.

Specialty:

Second, consider the company’s specialty. What kind of digital marketing do they excel at? SEO? Social media marketing? Pay-per-click advertising? Make sure the company you’re hiring has experience in the digital marketing area that you need help with.

Location:

Third, consider the company’s location. If you’re a local business, you may want to hire a digital marketing company that’s located near you. However, if you’re targeting a national or international audience, it’s not as important.

Learn: What are Some Big Trends of SEO in 2022?

Price:

Fourth, consider the company’s price. digital marketing services can be expensive, so you want to make sure you’re getting a good deal. However, don’t sacrifice quality for the price. It’s important to find a balance between the two.

Reputation:

Fifth, consider the company’s reputation. What do other people say about them? Are they well-respected in the digital marketing community? Do they have any awards or accolades? A good digital marketing company in India will have a solid reputation that precedes them.

Sixth, consider the company’s portfolio. What kind of clients have they worked with in the past? Does their clientele align with your target audience? The best digital marketing service provider will have a portfolio that contains clients that are similar to the ones you’re targeting.

Services:

Seventh, consider the company’s services. When looking at the services a digital marketing agency offers, you should make sure they have experience in the areas you’re interested in. For example, if you’re looking to improve your website’s search engine optimization (SEO), you’ll want to choose a company that specializes in that area. You should also consider the other services they offer, such as social media marketing, email marketing, and content marketing. These are all important aspects of digital marketing, and you’ll want to make sure the company you choose can help you with all of them.

Finally, consider your gut feeling. After doing all of this research, you should have a good idea of which digital marketing company you want to hire. But sometimes, the best way to make a decision is to go with your gut.

If you keep these seven things in mind while you’re searching for a digital marketing company in Indore, you’ll be sure to find the perfect one for your business!

How Digital Marketing Companies Can Help you Grow?

Digital marketing companies can help you grow your business in a number of ways. They can help you reach a wider audience through digital channels, including search engine optimization (SEO), social media, PPC marketing, and email marketing. Additionally, digital marketing companies can help you create more compelling and effective marketing campaigns that are designed to engage and convert leads into customers. And, finally, digital marketing companies can provide you with the tools and data you need to track your marketing campaign’s performance and ROI. If you’re looking for help growing your business, consider partnering with a digital marketing company or agency.

If you’re running a business, it’s important to make sure you’re visible online. These days, that means having a strong digital marketing presence. But if you’re not a marketing expert, how can you make sure you’re doing it right? One solution is to hire a digital marketing firm. Here are three benefits of working with a team of professionals:
1. They can help you reach your target audience. A good digital marketing company will have experience targeting specific demographics and will know how to reach them effectively online.
2. They can save you time. Marketing is a full-time job, and unless you have someone on your team dedicated to it, it can be tough to stay on top of everything. Hiring a company means you can focus on running your business while they handle the marketing.
3. They can provide fresh perspectives. It’s easy to get stuck in a rut when you’re too close to your business. Working with a digital marketing company gives you access to new ideas and strategies that can take your business to the next level.
If you’re looking to improve your online presence, hiring a digital marketing company like Infocrats is a great option. Drop us an email at info@infocratsweb.com
September 14, 2022
The Rise of Video: 7 Tips to Boost Your Site’s SEO
Undoubtedly, video is now the de-facto ruler of the business marketing arena. Companies serving varied industries are now discovering their huge power; digital platforms are placing them right at their core for capitalizing on their huge interest, and customers are head over heels about videos.

People are so much into watching videos that videos make up above 82% of all customer internet traffic in 2022- 15 times higher than the situation in 2017. Nevertheless, creating stunning videos is just half the work done. There’s much more work you need to do in the present online crowded space to guarantee your videos find the right audience. To start with, you must follow the latest SEO trends & techniques to ensure your videos bring in good results.

Starting from selecting the suitable videos and platforms for publishing them to taking care of different SEO-related tasks, you must have your hands on seemingly the most minute details to improve the performance of your videos and to make the most out of them.

Well, it has not been long enough since we started talking about the way mobiles have revolutionized the marketing space. Been there, done that. And now, the next thing that is changing the entire marketplace is video. All thanks to the availability of video maker tools, it has now become easier to make videos & edit them using any online professional video editor to create pieces that stun the world.

Video Content Is Truly on the Rise with Huge Growth Potential

A video makes up around 82% of all online traffic, and it is being envisaged that these numbers will grow to 80% very soon. There are even estimates of $7.77 billion being spent on online video advertising, considering the huge growth potential that it comes with. Even expenditures on video advertising are expected to double in the near future.

One of the imperative reasons behind this exponential growth of video advertising is its effectiveness. If pictures are worth a thousand words, videos are worth much more. As per estimates by Forrester, a minute of video content is equal to 1.8 million words of text in a communicated message.

People recall videos more than text. In fact, 80% of the viewers recall watching a product video, while 46% of them take some form of follow-up action too. Their follow-up action includes looking for more details about a product or visiting the business’s site.

Last but not least, videos are easy to use on the part of businesses and easy to consume on the part of customers. Nowadays, different video-making tools have made it easier for businesses to produce videos affordably without spending exorbitantly on in-house expertise or outsourcing their video creation project.

Now that you obtained a clear idea of how video content is rising day by day, you must further know that even the best videos become useless if the target audience does not find them. So, here are a few tips on using videos to boost the SEO ranking of your site:
1. Video Integration
Video is considered quality content, and when you include a video on your website, it signals the search engines that your site or page contains relevant and rich media matching search requests.

It is expected that the major search engines will resort to increasing the ranking factor of sites, including videos, as customers demand more videos in the search results. Therefore, having a video on your site will boost its page rankings.
1. Keyword Labels
Just as you label graphics and pictures, you must label your videos with the right keywords. Providing more information to the search engines through the keyword labeling technique will help them identify your video as relevant to the search results.

Including keywords used for text SEO in your video file name, title, tags, and description ensure that the relevance of your visual content to search results is clear to the search engines.
1. Use Video Transcriptions: They Help
According to top digital marketing companies in India, including a suitable transcript in the audio part of your visual content will improve its exposure or findability while further adding support for its relevance to the search requests.
1. Go for YouTube Video Hosting
You might already be aware that YouTube is the second-largest search engine in the world after Google. And since Google now owns YouTube, hosting your video on YouTube means that it has a higher chance of appearing on the Google search results.

Credit for the massive popularity of YouTube goes to its convenient video hosting and sharing solutions. People cannot just watch videos on YouTube, but they can also add comments and subscribe to their favorite producers.

YouTube offers your business the visibility and exposure it requires without putting in a lot of effort. You just need to host your video at the right place on YouTube and under the correct category.

That’s it, and you will be able to reach the masses by hosting your video on YouTube. Not only this, but your YouTube video will also grab the viewers’ attention and even have a chance of going viral, which will bring in more business.
1. Video Sitemap
Video sitemaps serve as extensions to the general sitemap of a business’s web property. While details on the video sitemap might be the same as some of the keyword labels you use for making your video exclusive, it is an entirely different procedure.

You can customize metadata like rating, duration, age appropriateness, view count, whether your video can be embedded, and various other valuable details.
1. Work on Video Optimization for Load Time
Page performance is one of the essential metrics Google considers in its algorithm. The time a page takes to load has a significant effect on the users’ experience, and in a way, it can also affect SEO.

57% of the mobile users turn away from sites that take more than three seconds to load. Therefore, you must optimize your video so that it takes less time to load. Remember, the viewers do not have much time to wait for your site or page to load. So, optimizing your video for load time will increase your SEO ranking as more people go through your pages.
1. Make the Effective Use of Social Signals
When more people view and like your video, it serves as a positive signal to the search engines regarding the value and effectiveness of your content. This increases the likelihood of your content being found and bringing in traffic to your website.

The Bottom Line

So, these are the seven tips following which you can use videos to boost your site’s SEO. Keep in mind that simply making a video is not enough. The perfect blend of different strategic decisions, marketing habits, and technical aspects will define your videos’ fate, performance, and overall rankings. And that’s the reason why you need to try a mix of both old and new SEO techniques to ensure your videos reach the widest audience.
August 25, 2022
How Will AI Change the Future of Search Engine Optimization?
For the past several years, there has been a lot of discussion about artificial intelligence (AI) and how it would affect various industries. It has consistently prompted curious minds to learn more and figure out how it may be used to best assist humans. Robotics, health, and customer service are just a few of the industries where AI has already established itself. It’s time for SEO companies in India to take advantage of this technology right now.
1. Voice search
As you can see, voice search is becoming more popular and will likely become the primary way users interact with search engines in the future. This is because it’s easier to use than typing out a query on a mobile device (especially if you’re driving), but also because it’s much more natural than typing in queries or typing specific commands like “find restaurants near me.”

Voice search also has many benefits over traditional data entry methods:

Voice search is more accurate than traditional methods because it can understand complex queries and interpret meaning based on how words are spoken. For example, if you say “Indian restaurants near me” instead of just entering “Indian restaurants,” Siri knows which restaurants are closest to your current location because she understands what type of restaurant you’re looking for from context clues within your query. Traditional data entry requires manual manipulation and editing before sending the request off into cyberspace for retrieval—this takes time!

2. Semantic search

AI can be used to analyze the meaning of search terms, which will allow users to search by semantics instead of keywords. Semantic search is a type of artificial intelligence that interprets the meaning behind a word and then uses this information to better direct users through their search results. For example, if you searched for “anatomy” on Google today, you would receive pages talking about human anatomy or animal anatomy—but if AI were able to understand the context of your question as well as its meaning (e.g. what qualifies as an anatomical part), it could provide more accurate results depending on what you’re looking for:
- “anatomical parts” might show diagrams of bones and organs
- “anatomy quiz” might offer up multiple-choice questions about bones and organs
In addition to improving relevance and accuracy in searches, this type of technology allows our SEO Company Indore team to craft experiences that are tailored specifically for each user’s needs.

3. Graph search

Graph search is a type of search that looks at connections between people, places, and things. It’s been available on Facebook since 2014, but it wasn’t until recently that we started to see this type of technology make its way into Google’s search algorithm. With the help of Graph Search, marketers can better understand how their audience connects with each other and what they care about most—and use that knowledge to create better content and target their audience more effectively.

4. Snippets and SERP features

Search engine optimization (SEO) is a powerful tool for growing a website’s traffic and exposure. For example, let’s say you own a local bakery and want to increase your sales by getting more customers in the door. One way you could do this is by creating an online advertisement or performing local SEO that will encourage people to visit your shop when they’re hungry for dessert. When someone searches for “bakery near me” Google will show them ads, news articles, videos, images, and other SERP features related to the query — but only if your ad appears above those results because you’ve made sure it has an optimized title tag like “The Best Bakery in Town.”

5. Image search

Image search is a new type of search. As more and more people start using it, images will become increasingly important for SEO. This is a big opportunity for businesses, marketers, and content creators as well.

6. Schema markup

Schema markup provides a way for search engines to understand your content and present it to users in a way that can be easily understood. You may have already read about structured data, but if not, here are some key points:
- Schema markup is a type of structured data.
- Structured data helps search engines understand what your website is about on an atomic level; in other words, it tells the engine which information is most important on each page and how it should be displayed in search results (in addition to helping you improve user experience by making sure users can find what they’re looking for).
- The schema also tells Google which parts of each page should be highlighted when shown in SERPs so that users know exactly where they need to click or scroll down—and if there’s anything else relevant nearby (like related products or services).
7. User experience

This is not to say that your SEO efforts should be abandoned. On the contrary, you should focus more intensely on user experience (UX). Your site must adapt to these changes and provide a great experience for users with changing search habits.

In an age where voice search has become our primary method of interacting with technology, it’s important to recognize how this impacts the SEO strategy.

AI will make significant changes to the way SEO is done.

AI will make significant changes to the way SEO is done:
- AI-powered search engine algorithms will continue to evolve over time, so it’s important for you to keep up with these developments in order to be effective when using your own site’s content.
- The research process will be different from what it is today, as there are many new ways of doing research that is better than simply looking through Google Analytics data.
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August 8, 2022
Top 7 Google Ranking Factors in 2022
Search engine marketing (SEM) is a field that is constantly evolving. Google’s algorithm to rank local search results may vary, depending on the kinds of signals, making it slightly difficult to understand for online marketers where your efforts should be dedicated. It is important to understand the key SEO factors for a better ranking in 2022.

Businesses who are opting for SEO services know how vital it is to boost brand presence, the ranking factor is tagging along with it. However, in this competitive world, businesses are striving harder to ensure their website ranks as high as possible on search result pages (SERPs) and Google uses over 200+ ranking factors that you must take care of while planning an SEO strategy.

1. High-quality content

Content is essential for SEO ranking as this is what attracts search engines to index your web pages correctly and helps rank your website better in search engines.

Google analyzes the quality of content by reviewing the content and structure of a page- taking into important factors such as incoming and external links, keyword relevance, density, and usability.

High-quality content that is well-structured, engaging, and provides value and relevant information to its readers has more chances of ranking.

Remember, quality beats quantity every time, so ask your digital marketing company to focus on value, not word count.
1. Site and Page Speed
Popular search engines like Google, Yahoo, and Bing work hard for improving user experience. Therefore, the loading speed of a website is a significant SEO ranking factor that should be considered by businesses.

Unfortunately, a poor website loading speed is a major issue that a fast 4G or 5G Internet connection cannot resolve. Websites have to be optimized according to the latest standards to get loaded fast.

Google prefers to rank websites that load the content instantly more highly. According to Unbounce reports, the speed of the website has a significant impact on a site’s ranking and user experience. For instance, roughly 64% of people state that the loading time affects their decisions to make an online purchase.
1. Technical Health & On-Page SEO
On-page SEO is a type of technical SEO that focuses on fixing things like missing metadata, broken internal links, and HTML source code for overall website health, as well as optimizing written content.

It is critical to maintain a healthy website that stabilizes search rankings and serves as a foundation for further optimization.

On-page SEO organizes webpage content so that crawlers can index the information they’re looking at and, as a result, rank the page higher.
1. Rank Brain
RankBrain is another major Google ranking indicator, with the goal of providing the most relevant and useful results by better understanding the human intent behind a search query. RankBrain uses machine learning to comprehend complex searches and their relevance to certain topics, while also considering how the user interacts with the specific set of search results. As a result, search results that have a higher user success rate are rewarded with better rankings. Read about the Rankbrain Algorithm guide here!
1. Domain Authority
The domain authority of your website is the next Google ranking factor you should work on. It’s a search engine ranking metric that demonstrates your site’s expertise on a specific issue and its potential to rank on search engines.

Moz creates domain authority and assigns a score between 1 and 100. The higher your domain authority, the more likely you are to rank on Google.

You can now increase the authority of your website through a variety of methods. Obtaining high-quality backlinks is a good place to start. However, having a large number of backlinks does not always imply higher ranks.

This is where you’ll need to generate fantastic industry-specific content.
1. Mobile–Friendliness
According to Statista, mobile devices account for the majority of Internet traffic. As a result, when ranking websites, Google and other search engines consider the needs of mobile users. They measure the time it takes for a page to load on a mobile device. They also look and see if websites are suited for consumers who access content via smartphones and tablets. To be well-ranked, websites should have responsive layouts. In a nutshell, a mobile-friendly layout arranges all of the elements in a specific order based on the size of the screen.

To learn more about the benefits of having a mobile-friendly website visit here!
1. Featured Snippets
It’s a never-ending battle to reach the top of Google’s organic search results.

However, just because it’s difficult doesn’t mean you can’t succeed. Even if you aren’t in the first place, you can still outrank it.

But how do you do it? Is it even possible to do so?

Yes, you can do that if you claim a featured snippet.

Featured snippets are the short excerpts that show at the top of Google search results. They’re placed in what’s called position zero, which means they’re high above everything else, making them easy to notice and click on. Currently, featured snippets account for 8% of all clicks associated with a search query.

Bottom Line

SEO has a big impact on online or local businesses. It’s good to make a website well-optimized to hit the top position in SERP.

Recognizing and analyzing the different elements with the help of the top SEO company in India can bring a significant impact on your local SEO rankings.Because it is the first step towards walking the long road ahead. Since the competition is rising, it is vital to keep the focus on major SEO ranking factors, especially for service-style businesses or small brands.

These Google ranking factors can make or break your digital marketing strategy so keep your eye out for updates and you will have a good chance of succeeding.

How Can We Help?

At INFOCRATS, we plan and implement result-driven digital marketing strategies to bring traffic to your website. We are specialized in SEO tools and techniques and through these tools, we help businesses in boosting their ranking on search engines. The more your brand becomes visible on search engines, the more likely you will see an increase in your sales.

Feel free to get an SEO consultation from our experts by dropping an email at info@infocratsweb.com
July 29, 2022
How to Grow a Facebook Group Effortlessly
Do you have a Facebook group? Do you wish to use it for the growth of your social media following? You are finding yourself reading this blog because you are probably not sure of where to start. You may be feeling lost in the noise of the online world. Many of us wonder whether a social media marketing strategy needs to include a Facebook group at all. This is because maintaining a Facebook group to grow our social media presence seems like a daunting task. It brings along many negative thoughts. You may be worried that people will not find any value in your group. You may wonder if people even want to join your group. You may be questioning your own presence in the group. And finally, you would be asking yourself every day if there is an easier route that you could take.

To solve all of your doubts related to using a Facebook group to grow your social media presence easily, we have curated this blog.

Before you start reading this blog you should remember that Facebook groups are truly a goldmine. If used correctly they can have an extremely positive impact on any of your social media marketing strategies. A Facebook group can even help in creating a direct relationship with customers eventually building a foundation of trust as well as authority with them.

Here is a small list of things that you can use your Facebook group for:

-increasing engagement with the help of questions

-receiving feedback from the followers of the group

-driving quality traffic to words your content

-driving cream traffic towards your products and services with the help of announcing offers

-creating a sense of community with the help of tagging as well as celebrating with the members or followers of the Facebook group

After reading the above, you may be feeling a little more convinced about creating a Facebook group and including it in your social media marketing strategy. However, as mentioned before, only creating a Facebook group is not enough. It is very important that you learn how to use the group in a manner that it generates advantages for you.

Following is a list of tips and tricks that you can follow in order to appropriately use the Facebook group that you have created:
- Creating engagement with the help of questions: the generation of engagement becomes the key to your social media marketing strategy. This is what any social media marketing company in Indore would suggest to you. Facebook loves engagement and this engagement helps you in increasing your reach as Facebook recommends your group to other people. By asking questions you will be creating a sense of community and your Facebook group will become a useful resource environment for its followers as well as members. This means that your followers will know your Facebook group is the go-to spot for their questions. The type of questions that you can include in your list can be decision-based questions, opinion-based questions, questions prompting a share, questions prompting an answer, and many more.
- Staying engaged: creating engagement is not the only thing that you will have to do. When you take any kind of social media advertising services, they will also offer you the creation of engagement as well as the maintenance of the same. This means that you will have to find particular posts that are performing better than your other posts. It’s a great idea to pay attention to the posts that are performing better in order to keep the engagement going on for as long as possible. Remember to ensure engagement with members who are commenting on that particular post. This will make sure that your post is trending and it will keep up at the top of your group feed.
- Tagging your members: when you tag the members of your Facebook group, you are creating a sense of community. You can pick those members who are engaging the most and are helping in creating consistent engagement in the Facebook group. One of the best ways to do so is by providing shoutouts to those members, or even using their content in order to start the conversation.
- Having a celebration with your members: it has been reported that one of the best ways to create a sense of community in a Facebook group is by celebrating all your victories with the members of the group. Celebrating all your wins encourages the members to share their own success with the group. It creates engagement and provides inspiration as well as confidence to all your Facebook members.
The first quarter of the year 2022 has seen roughly 2.93 billion active users per month on the platform of Facebook. This means that there are so many users on Facebook right now. Basically, this equates to the fact that you have an opportunity to grasp the attention of so many people using your Facebook group with the help of the tricks and tactics that we have mentioned above.

If you don’t want to spend the time to execute these tips and tactics you could always take the help of a social media marketing company in Indore that can provide you with digital marketing services.

All you have to do is decide right away whether you want to do it on your own or take external help. However, don’t wait anymore as there are many people grabbing this opportunity and making their businesses grow faster with this amazing social media marketing strategy.
July 7, 2022
How to Encourage Customer Reviews Online

We all know that each and every business owner would understand how important customer reviews have become. However, do we really know just how valuable they can be to the business? We all may get surprised to know the impact of customer reviews, especially in the digitally driven age that we live in. As a digital marketing company in India, we know the importance of getting customer reviews online for your business. In this blog, we aim to tell you the importance of the same, as well as how to effortlessly encourage customer reviews online.

The reviews that you get from your customers online, can be a really powerful tool that can be used to leverage the achievement of many goals. These goals may include getting new customers, building a better brand repetition as well as increasing foot traffic. They can even act as a support for higher search rankings. Eventually, they can even earn a larger social media following for your business online.

If you put it simply, every business in this world needs customer reviews. However, what are the exact benefits that we can look forward to, and more importantly how do we get our hands on such benefits in the first place? Let us break down everything you need to know about customer reviews for businesses.

While or customer reviews so hyped?

Following data acquired from the search engine journal shows how powerful reviews can be:

-It has been seen that more than 90% of the customers have communicated that positive reviews have made them more likely to use a specific business.

-The report also said that about 82% of the customers always check the online reviews for any local business before going for them.

-it was also seen that any average consumer is spending about 14 minutes of their time reading reviews before they make any kind of decision about any business.

-it was even noted that 75% of the customers are trusting online reviews as much as they trust the recommendations that have been given by their friends and family.

Now that you know the importance of online reviews you should know that there is a very important connection between SEO rankings and online reviews of your business. As a provider of SEO services in Indore, we can tell you that the reviews count for about 10% of Google’s criteria for SERPs.

So the big question now becomes, how do you get your customers to leave reviews about your business online?

Following are some simple steps that you can use for the same:

Step 1- Timing: regardless of how you are planning to ask for the review, timing becomes a very crucial factor. If you are requesting a review too early then the customers might not like that and end up leaving no feedback. At the same time, waiting for too long may end up in the customer forgetting the details of the great feedback they wanted to leave. A great rule that you can follow is to wait for about 1 to 2 days before you send the review request.

Step 2- Approach: when you figure out how to ask for customer reviews online, it just has to be a balancing act. Creating a short as well as a simple set of questions asking for a quick overview of the customer’s experience can really help them to highlight the pros and cons of your business. Just try to be open-ended and motivate the customers without taking too much of their time.

Step 3- Persistence: always remember not to cross the line between being too pushy and giving the customers a gentle nudge of motivation. If you see that your customers are not responding to your request for a review then you can always send a follow-up after a few days. Make sure that your tone is cognizant in the follow-up so that you are not overstepping.

As a digital marketing company in India, we can tell you that there are many more steps that can encourage online reviews from your customers. However, these three basic steps are good enough to get you started. Try them out and see how they affect the online reviews of your business. Once you achieve this, you will be able to see how SEO plays a role too. Further, for any kind of online reputation and advertising, you can either do that by yourself too or go for a professional.

The benefit of going with the professional is that they will know more tricks and tactics and will easily be able to tell you which kind of methods can be used for your business. However, if you want to do it on your own, make sure that you read blogs that give you all the information about such methods. Initially, you will have to invest a lot of time into studying what is working for your business and what is not. So, if you think you do not want to spend your time and energy on figuring that out, then you can always hire SEO services in Indore. Just like that, for anything else related to getting online customer reviews you can contact a digital marketing company in Indore.

June 30, 2022
How can you use Social Media for the success of your business?

As a social marketing company in India, we have experienced the many requirements of a diverse set of clients that have come across. We have helped many small businesses achieve their development requirements. However, what comes next is the promotion of the fact that they have this amazing software to provide their services to you. This is where social media marketing comes in.

We have seen many small, as well as big businesses, struggle with how to get into social media marketing in a way that proves to be successful for their business.

A survey shows that currently there are 4.2 billion active social media users which are almost double as many as there were five years ago today. (Source)

The said users spend an average of two hours and 30 minutes on social media platforms every single day. This fact makes businesses excited and lets them see this as an opportunity to present their business to such users. Businesses use social media marketing to build awareness for their brand, for the development of customer relationships, and even make direct sales within social platforms.

However, if not done in the right way social media marketing can be a big waste of your time and effort. On the other hand, just following some basic tips, can be a big turning point for the success of your business.

Read on: 7 Social Media Tactics to Drive Traffic to Your Website

So, if you have now become curious as to what steps can help you to enter the world of social media marketing in the best way possible then keep reading.

Apart from being an digital marketing company in India, we have also helped many businesses like yours to use social media marketing, in order to build their business success. Following is the list of 8 tips that you need to get started:

#Keep a plan in your hand: since we all use social media every day, we are all very comfortable with the tools. Since it does not cost a penny to create a Facebook page for your business or post about your business on Instagram or even make a presence for your business on Twitter we take the steps very quickly and effortlessly. This is exactly where you will make the mistake of heading into these steps without having a proper strategy in place. Therefore, take out the time to create a proper social media plan that ensures that all your social efforts are supporting specific business goals or multiple of those.

#Conduct research on your competition: figure out how your competitors are using social media marketing to build their brand awareness. The goal here is not to copy them but learn from their ways and figure out what was successful and what wasn’t. This becomes an amazing way to reduce your learning curve. A comparative analysis like this helps you learn from their mistakes and make sure to not repeat the same.

Conducting a social media audit: if you are already a user of social media, make sure that you take a step back and give time for the evaluation of your existing efforts. There are many easy-to-use social media audit templates that can help you in executing this part of the process.

#Creating a calendar for social media: a calendar for social media is something that helps you in posting the right content on the right social channel at the perfect time. This social media calendar should include a plan for your content mix. You can try executing the 80-20 rule. This requires you to use 80% of your content into educating, entertaining, or informing your audience. As for the other 20%, it can go into promoting your brand or even selling your products and services.

#Select the best social media platforms for your business: a very common mistake is when businesses assume the social media platform that is used by their audience the most. Let the data show facts like what age group is filled with users on Facebook or Twitter etc. Some facts that may help are- a) The Adults with age over 65 years are Facebook’s fastest-growing segment.b) TikTok witnessed about 56 million new app downloads in the month of December 2020. c) An average user on the internet owns about 8.4 social media accounts. A rigorous demographic analysis can tell you much more about your audience than your instincts would.

#Building relationships: as you use social media marketing for the success of your business you will enjoy one great benefit. This advantage includes and allows you to talk directly to your customers as well as followers. This means it presents an opportunity for you to build a relationship with them over time rather than asking them to purchase your product or service. Of course, when the time comes this relationship often leads to sales.

#Connecting with influencers and entrepreneurs of your niche: no matter what the size of your business is, when it comes to nano influencers as well as micro-influencers with less than a thousand followers, they can prove to be really helpful. The best part is that they will be well within the range of your budget. So, even if you are running a very small business it is very easy these days to connect with influencers as well as entrepreneurs that belong to your niche and can help support your brand.

Just like these, there are many more tips that you can follow before you enter the world of social media marketing. However, one thing that you can be absolutely sure of is that you will need a great social media marketing strategy before you get into it. Make sure all your efforts are worth the results.

May 31, 2022