Category: Digital Marketing

How Business Owners Can Utilise Local SEO in 2022
As we all are aware, local search is a very powerful tool for all small businesses everywhere. Did you know that around 46% of all Google searches look for local information? What this means is that if your business does not make it to the top of the local search, then it is definite that you are missing out on potential customers who were really ready to shop in your area. To put it in the simplest of words, local SEO is imperative for the boom of any business.

This is especially true for smaller businesses that operate on a regional rather than a national level. This is because national SEO focuses more on ranking in searches across countries, and on the other hand local SEO makes it a priority to appear on SERPs based on specific locations. Basically, a strategy like this makes use of marketing the brand products as well as services to local customers and leads.

When you optimize your local SEO, it gets you more traffic on your website, more leads, eventually turning out more conversions as the strategy becomes more relevant to your local customers. This way you compete much more effectively and efficiently against your larger national brand competitors. This gives you a competitive advantage while you focus on specific local SEO strategies.

Finally, after knowing the importance of this strategy, you must be wondering how to adapt it for your business to take these advantages. In this blog, we have put together a simple guide that would be covering many local SEO tips and tools that you can easily use to your advantage.

However, before that let’s take a little deep into what is local SEO!

Local SEO- SEO stands for search engine optimization. It is a process that improves engine visibility for local businesses. If you choose digital marketing services in India, you can also opt for local SEO services to create your business presence locally. This means that when your customers in nearby areas search for something they will be directed to your business, given that your local SEO strategy is in place.

In order to get the information for a local search, all the search engines out there, depending on signals, including local content, links, citations, and social profile pages so that they can get the most relevant local results and provide the same to the user.

It’s time for your business to use this for positioning your products and services to the local prospects and customers who are looking for them right now.

Have a look at some of the ways to make your local SEO successful:
- Go for Google my business!
Google is the most comfortable sharing the content that it can truly support and verify. This is why Google my business has become the tool to help your business meet Google’s needs. By creating a Google my business account you can optimize your Google listing. This has recently become the most effective way to rank higher and higher on Google maps and even gain a great amount of visibility in the Google search for local results. All you need to do is provide all the information that is required to create this account and once it is added to your business profile, the Google search knowledge panel, and Google maps, along with the Google search local result will start making it appear.
1. Engagement on social media and posts on Google my business!
Recently Google has started considering the content that you shared on social media very important. Therefore it is time to now share your Google my business page on social media to align your social and search together. Along with this, you will have to make sure that you are announcing products events with the help of posts on social media. While doing this you should also encourage your customers to review your business. Including more and more information like your logo, acceptable payment methods will make your business look more reliable and solid.
1. Consistency in information
When you give your information to your business page, you need to make sure that all details like your name, phone number, address, are consistent all over online. You have to make sure that it is easy for people and search engines to find your business online. It’s a great idea to include such crucial information as crawlable HTML text on your website. Always remember to not put such information in an image on your website. This is because images cannot be controlled by search engines like HTML text can be. The footer or the header of the website is a great location to put these details.

Along with these three easy tips to follow, there are many more to support your local SEO strategy. Always remember that SEO keeps changing quite rapidly. You should always lookout for new features that Google introduces on its SERPs for local searches. This is exactly why it becomes imperative for you to stay on top of your SEO game. By implementing such actionable items you can easily ensure that your business is not only taking advantage of lucrative local searches but also building a foundation for when new SEO features are introduced.

At any point, if you feel like you do not have the time to do all of this on your own, you can always look for a Local SEO Expert. There are many SEO Experts in India, that can majorly help you build as well as apply a great SEO strategy for your business.

As an SEO Company in Indore, INFOCRATS has been helping many small businesses find the right local SEO strategy to boom their sales. We come up with the most appropriate strategy by studying your business rigorously and your demands keenly. With a team of local SEO experts, we are skilled enough to take your business to the next level and break all the benchmarks previously set by your company.
January 24, 2022
Use of Video Testimonials on Website’s Landing Page
Testimonials in the visual form are an excellent way for your potential customers to see and hear what your current prospects have to say about your company. According to a study conducted by Invisia, 90% of online shoppers believe that video representations help them make buying decisions.

Video testimonials from the clients capture emotion and authenticity better than any other form of media. About 59% of big companies would prefer video content rather than reading content.

Based on these stats, it is clear businesses need to include video testimonials. Even, if your landing pages do not bring conversions to your business, you can consider video testimonials as a missing piece of your conversion puzzle.

Are you are scratching your head, wondering how to get video testimonials from customers? Follow some of our tips to encourage your customers in the process of recording a review.

Choose the right customer- The first step is choosing the customer to record a video testimonial. He/she must be someone who has used your services or bought your product and has experienced great results.

Give them a call- Obviously, you would have customer contact details in your CRM, call them first before sending a formal permission letter. Be clear on what the customer should expect.

Give them perks- Offer them some benefits like discounts, free trials, and gift vouchers as compensation for their time.

Send a permission letter- Create a formal permission letter or email and mention every detail such as the time and location of the video shoot. Provide them some questions to answer in video testimonials or generate an outline of the video to allow your right customers to prepare.

Don’t Push- If you think your customer seems reluctant in recording a video, don’t push. Make sure they are happy with your products or services and happy to help.

Apart from this, you can ask your customers to record a review video at the place of their home and later you can upload it when you are about to make a great landing page using video testimonials. Digital Marketing Companies in India can help you in a professional way from gathering data in the initial stage to the publication of your landing pages ensuring you get maximum returns and conversions.

Pros of Including Video Testimonials on Landing Page

In the USA, most online marketers suggest using video testimonials in the digital marketing strategy and 57% of small and big brands utilize this strategy to get the most out of it.

Strengthens Brand Credibility

Testimonials are prominent on the greatest landing pages since they increase your company’s trustworthiness. After all, only a happy consumer would sing a products’ or services’ praises. You establish that your firm is worth the investment by demonstrating the effectiveness of your offerings and the resultant happiness of your consumers.

Keep in mind that people connect with other individuals. A client testimonial video is a type of word-of-mouth marketing, which is one of the most powerful marketing tactics in the world. A person who speaks about their own experience with a product establishes trust and establishes an emotional connection and might be your prospects become customers.

Fantastic for SEO

What are the benefits of using video testimonials?

To stay relevant in today’s landscape, your company must be among the top search engine results. Your organization can achieve this through search engine optimization (SEO) and reputation management.

According to Forrester Research research, video content is 50 times more likely to rank on Google’s organic page rankings. So, by incorporating video testimonials on your landing page, you’re providing search engines exactly what they want. Your website will be at the top of the search rankings before you know it.

Boosts Conversions

Showcasing video testimonials is the best way to get a result-oriented landing page for your company. According to data by Vocal Video, enterprises have seen a 50% of hike in conversion rates when they used testimonial videos in their marketing campaigns.

Of course, you have to invest time and resources to produce videos created with landing page conversion optimization in mind.

Plus, there is the question of how to create a landing page for your business.

You can partner with a professional custom website design company that delivers best-in-class website design and paid marketing services.

How to Optimize Testimonial Videos?

Producing the best video testimonials is just the first step. The next step is to use them properly on the website and make them work for you. This is done using the client video testimonials best practices.
1. Showcase positive reviews of your service or product.
2. Keep it short because a customer’s attention does not last more than 70-90 seconds.
3. Position your client testimonials video at the top of the landing page and center-aligned. This placement of the footage has a 32% higher conversion rate.
4. Be authentic, make sure your customers are genuine.
5. Hire a pro; in order to execute all of these landing page best practices effectively, hire a digital marketing company because they have expertise in creating landing pages for several marketing campaigns.
CONCLUSION

Have you got your answer on the importance of video testimonials on the landing page? It’s a surefire strategy to boost CTR and positively impact your company’s bottom line.

In 2022, video testimonials have been considered as versatile marketing tools to build trust among customers and get the phone ringing.

Infocrats is a full-service digital marketing company offering landing page optimization services. Talk with a marketing specialist at seo@infocratsweb.com or fill the contact form to receive a call from your pros.
January 10, 2022
6 Best SEO Tools For Monitoring your Website Performance
The digital world is booming and SEO is one such factor that you need to consider if you want your company’s website or an eCommerce store to rank organically on the top search engines like Google. Since there is a great return and you can invest in paid campaigns on social media platforms to get visible among a large group of audiences and that is good. Even, 61% of B2B marketers say that search engine optimization brings organic traffic to the website and it generates more leads as compared to all online marketing initiatives. If you’re new to SEO you will get to know the constant changes in a number of tools, digital marketing strategies, and algorithms by Google.

Today, in this blog we are sharing the best SEO tools to monitor your site’s performance. Believe us, these tools had a demonstrable impact on improving SEO performance for many websites.

1. SEMRush

SEMRush was developed in 2018 and it is one of the oldest SEO tools because of its easy navigation dashboard. With the SEMRush you can do detailed keyword research and access data about the domains you manage. You will have access to use their SEO toolkit that helps measure the performance of your all website pages and you can easily win over your competitors. SEMRush also gives you a feature to analyze backlinks, identify your organic and paid traffic sources, and work on your site to reduce bounce rates. The main advantage of using SEMRush is; it is robust, deep, and packed with a lot of useful features and you get the best customer support.

Some of the best features include:
- Keyword Research
- Backlinks Analysis
- Position Tracking
- Organic Research
- Traffic Analytics
- Competitor Comparisons
- Social Media Management
2. HubSpot

Digital marketers admittedly have a soft spot for HubSpot because of the user experience and customer service. This tool can’t be beaten. It is not an exclusive SEO tool but it offers many SEO-friendly features for your site performance. Hubspot is an SEO marketing software and you can consider it as an all-in-one inbound marketing tool for your entire team. It helps you plan your SEO strategy, optimize your content and measure real ROI.

Some of the best features include:
- Content Optimization
- Topic Clustering
- Robust Reporting
- Blogging and Marketing Automation
3. Ahref

Certainly one of the popular and widely-used paid tools out there. This tool will give you a range of features to carry out a deep dive into your website’s SEO performance. Ahref’s paid plan has a comprehensive site audit feature, which highlights what factors you need to improve. This SEO tool can help you find the content with the most links related to your niche, check your 404 errors, and get a detailed report of your best-performing pages as well.

Some of the best features include:
- Site Audit
- Domain Analysis
- Keyword Explorer
- Link Explorer
- Rank Tracker
- Content Explorer
4. SEO Quake

SEOquake is considered one of the most powerful SEO toolboxes for your browser and it is the best tool for companies who don’t want to spend money on buying an SEO toolkit. You will find SEO quake extensions to get quick results. SEO Quake will enable you to view multiple search engine parameters. It provides other useful tools including SEO audit, Keyword Density report, and even social metrics. It is a free extension that provides you with data on key SEO metrics for a specific webpage.

Some of the best features include:
- Keyword Density Report
- Organic Research Data
- Instant SEO Audit
- Internal/External Link Analysis
- Social Metrics
5. GT Metrix

If you know about SEO then you also know about website speed as a Google ranking factor. When you go for website design, loading speed plays a role in both desktop and mobile rankings; this is why companies need to keep a close eye on how they are doing. Otherwise, they leave themselves in the search results due to the higher loading time of the site. GT Metrix is a free tool that allows you to run pages and receive a grade from Google Page Speed. It gives you the recommendations to optimize your website loading speed quickly and this will improve your search engine rankings. That is a little bonus for you!

Some of the best features include:
- Page Performance
- Pages Speed Monitoring
- Analyze the Page from Multiple Locations
- Advanced Analysis Options
- URL Filtering
6. Google Analytics

Last but probably the first in the list of SEO tools is Google Analytics. There is no replacement for the data you will analyze straight from the source of analytics. Get custom monthly reports and dive deeply into advanced metrics to know what you’re doing. Google analytics has been used by all the companies to track website performance and collect visitor insights. Digital marketing companies in India often use this tool to obtain and analyze various customer behavior analytics to improve marketing campaigns, nurture organic website traffic and leads.

Some of the best features include:
- Traffic Reporting
- Conversion Tracking
- Keyword Referrals
- Custom Metrics
- User Acquisition Data
- Event Tracking
- Content Grouping
- Real-time Reporting
Final Thoughts

No matter which tool you use to measure a site’s performance, the most important thing is your targeted keywords and knowing what users are doing while visiting your pages. Relevant keywords and search queries help people find you easily on Google and boost organic search results. Digital marketing isn’t as easy as you think to stay on top of competitors, but in order to gain maximum visibility, the above-mentioned list of some of the best SEO tools ensures your brand’s presence digitally.

However, you can still partner with an SEO company in Indore like INFOCRATS to get the most out of them.
November 24, 2021
Why Do You Need to Work with a Digital Marketing Agency in 2022?

With the rise of tech-savvy people and the number of online shoppers, more businesses have begun choosing digital marketing services to stay competitive. Fortunately, industry experts share valuable knowledge on recent Google updates and digital marketing trends through blog posts or social media. According to the reports by Smart Insights, half of the business owners don’t have a strategic marketing plan and they start to suffer with problems like website traffic, leads, conversions, and more. Here, a digital marketer comes into the game!

If you’re not attracting enough leads for your business or just fed up with the hustle of business products/services promotion, why not partner with a digital marketing company? You might know that the growth of the small business relies heavily on online advertising and the success of marketing depends on planning & effective strategy. A digital marketing company helps businesses to attract clients. They implement a wide variety of internet marketing strategies to bring your business to the top of the competition. A top-rated digital marketing agency helps you manage all your online marketing needs from one place so that entrepreneurs can focus their efforts on running their organization or an online store.

Before we move on to the reasons for hiring a digital marketing agency, let’s take a step back and learn what is digital marketing?

What is Digital Marketing?

Digital marketing is the process that helps in achieving marketing objectives through implementing digital technologies and media. A 360-degree digital marketing strategy will integrate the latest technology and the best media platforms across different advertising activities, organizing not according to the type of digital technique or technology, but according to the online marketing campaign goals.

If you’re wondering, digital marketing services like SEO, Social Media, PPC can bring benefits, choosing the right digital marketing firm might be exactly what you need in 2022.

1. Knowledge & Experience

If you want to be successful in an online market, you need to hire a digital marketing expert who can help you in promoting your website or an online store.

Without them, you could be spending more time, money, and resources than necessary working on your business promotion. With an experienced and trusted digital marketer by your side, you can focus on the other things that matter most about your success.

Professional digital marketing experts are knowledgeable in various aspects of this technique and they are the best advisers to get your business off the ground.

2. Expand your Business Online

If the COVID-19 pandemic has taught business owners one thing, it’s that businesses that don’t have an online presence can struggle or be left behind. But in the case when your business is offline up to this point, creating an online brand presence is a must and requires a big investment of time and money. Businesses might have to develop and launch a professional-looking website, start running paid campaigns on social media platforms, send out emails to subscribers and the list of activities goes on. A digital marketing company in India like INFOCRATS can take all of this busy work off your plate so entrepreneurs can focus on what they do the best to grow their business.

3. New Perspective

There are some days where a business needs a perspective from the outside to make things go right. You might face that, the message doesn’t impact the audience and in such cases, you need the opinion of someone who understands the reason behind it.

In addition, you could simply get in touch with an honest, qualified, and experienced marketing agency to outsource your marketing efforts.

Later, once your company or eCommerce store is well established, this internet marketing agency could help you to predict trends so that you can prepare for future growth opportunities with optimism and strategies.

4. Comprehensive Marketing Solutions

The important reason to hire a digital marketing agency for your online business is they will offer 360-degree marketing solutions.

Digital marketing encompasses various techniques like search engine optimization (SEO), Pay-per-click (PPC), website promotion, social media management, online reputation management, content marketing, email marketing, and many more.

These methods are helpful in promoting your products or services and gaining brand recognition.

You will not have to implement all these digital marketing services by yourself, which means you can allocate some marketing budget to these campaigns. If you are having a smaller budget, hiring a local digital marketing company is definitely the best one for you.

5. Specialized Skills and Expertise

At a digital marketing firm like INFOCRATS, you will get access to a team of professionals. Internet Marketing is a vast term and demands a multidisciplinary approach. While working with marketing companies like us, you can tap into the expertise and knowledge of industry specialists.

When you hire a team of a digital marketing company, they have an in-house team of PPC experts, SEO managers, dedicated website developers & designers, content writers, project managers, and many more.

In short, digital marketing solutions are beneficial for your business because they provide you with digital tools, skilled workforce, help you beat competitors, target your audience, and much more. So, it is imperative to have an excellent digital marketing company.

Now that you understand the value of hiring a digital marketing company, you’re probably thinking about how to choose the right one. To make an informed decision, we would suggest getting in touch with INFOCRATS.

We are an Indore-based digital marketing company obsessed with technology and we believe in offering advanced digital marketing services to help businesses reach local and global audiences. Our team has a best-in-class experience in SEO, PPC, website designing, graphic designing, social media, and ROI-driven media campaign management. We know how to simply unlock new opportunities and drive higher return-on-investment in this digital world.

To let your business growth start, drop an email at info@infocratsweb.com or call us at +91-731-2541056 to speak with our project managers.

November 11, 2021
Diving Deep Into Digital Marketing
In this blog, we are going to cover a 360° view of what digital marketing is, its advantages and disadvantages, and a little about the platforms as well.

Let’s start from the very basics.

What is Digital Marketing?

Any marketing initiative that goes on leverage online media as well as the internet through connected devices like mobiles, home computers, or (IoT) that is the internet of things. The most common digital marketing initiatives are usually around distributing a brand message with the help of search engines, applications, social media, email, as well as websites.

In the times we live in today, digital marketing is often focused on reaching a customer with increasingly conversion-oriented messages. This happens across many channels, as and when they keep moving down the sales funnel. In an ideal scenario, marketing teams are able to track the role of each of these messages as well as/ or channels that played a role in reaching their ultimate goal.

Here is a list of digital marketing assets that come in handy:
- Social Media Profiles
- Branded Logos, Images, or Icons
- Website
- Images and Video Content
- Reviews and Customer Testimonials
- Blog Posts, as well as, eBooks
Why is Digital Marketing crucial in this age?

There is no hiding that digital marketing and digital marketing agencies are on the rise like crazy. It genuinely surpassed the spending on traditional marketing in 2019 for the first time ever. The only reason for this is due to consumers being increasingly present on online channels everywhere. When it comes to tech advancements like AII as well as machine learning, marketers are all over better equipped with the marketing techniques needed to reach consumers on their digital devices at just the perfect moment. On the other hand, when we talk about traditional marketing methods, they had to be planned as well as placed well in advance.

Looking at the scenario today, in order for someone to be competitive, all organizations need to be present across digital channels as well as devices. However, this doesn’t mean that offline channels should be ignored by us. It should be remembered that the best way to meet the consumer’s demands is by combining offline as well as digital elements.

What will Digital Marketing get you?

When you employ digital marketing initiatives, your organization becomes capable of creating a more cohesive as well as customer-centric customer journey. This will meet your target audience, exactly where they are. Not only this, but it also opens up the door to an ongoing engagement, and the best part is that this happens, even after a purchase. This can majorly help your marketing teams. They will be able to foster brand loyalty as well as improve customer retention much more effectively.

What do you mean by Digital Marketing Platforms?

When it comes to modern business, platforms are referred to as tools that provide multiple business or technology capabilities. We all know that there are tools that address specific functions within one business need. For example, a single tool that helps schedule social media updates alone. Various platforms aim at supporting multiple functions across these kinds of needs. The job of these platforms is to enable a more extensive set of functions with integrations, APIs, as well as partnerships with other applications or data sources.

So, when it comes down to answering the question; What is a digital marketing platform, then you may say that a digital marketing platform is a solution that supports a variety of functions. A digital marketing solution cannot claim that it can support every component of the process of digital marketing. It will rather majorly cover functionalities. These include performance measurement, media buying, as well as optimization, and brand tracking on top of that. It is to be kept in mind that it may not be covering other marketing efforts. These include SEO, social media, etc.

What are some Digital Marketing strategies?

There are many digital marketing strategies out there. Some of the most common ones are email, social media, content marketing, influencer marketing, pay-per-click (PPC), search engine optimization (SEO), mobile as well as affiliate. Some of them have been elaborated below for your understanding:

1. Social Media Marketing Platforms

Consumers today highly rely on social media platforms. These would include Instagram, LinkedIn, Facebook, as well as Snapchat, etc. This makes it highly imperative for the brands to maintain active across accounts.

2. Influencer Marketing

This is another really effective way if you want to harness digital channels for reaching your target audiences. Brands are now partnering with celebrities, websites, or even others that are considered experts in their field, and those who share similar values. A brand can then reach these influencers’ followers with branded content as well as offers. Many have found success with this type of marketing.

3. Email Marketing

Such campaigns allow organizations to stay connected with prospects as well as customers. This happens when they send customized newsletters or offers that are based on past shopping history or brand engagements. When an individual interacts with a few of your branded touchpoints, then this may become the very thing that ultimately brings about a conversion. In studies, it has been found that nearly 60% of consumers’ have an influence of emails over their purchase decisions.

4. Content Marketing

This type of marketing allows your marketing teams to become proactive in answering your users’ questions. The content marketing teams then go on to create content, videos, as well as other assets in order to answer questions. Sometimes it may even be to provide context to the consumers, while they go through the three stages of their buyer’s journey.

In conclusion, there is a lot to know about 360-degree digital marketing. However, the one thing that you should know for sure is that all of us are already a big part of it. Whether you are a customer, or a business, or none of them, you are still deep into the circle of digital marketing. And, if that’s the case, why not embrace it with awareness about the subject?

To take our digital marketing services, get in touch with us.

Email us at info@infocratsweb.com

Visit our website www.infocratsweb.com
August 19, 2021