Category: Digital Marketing

How to Encourage Customer Reviews Online

We all know that each and every business owner would understand how important customer reviews have become. However, do we really know just how valuable they can be to the business? We all may get surprised to know the impact of customer reviews, especially in the digitally driven age that we live in. As a digital marketing company in India, we know the importance of getting customer reviews online for your business. In this blog, we aim to tell you the importance of the same, as well as how to effortlessly encourage customer reviews online.

The reviews that you get from your customers online, can be a really powerful tool that can be used to leverage the achievement of many goals. These goals may include getting new customers, building a better brand repetition as well as increasing foot traffic. They can even act as a support for higher search rankings. Eventually, they can even earn a larger social media following for your business online.

If you put it simply, every business in this world needs customer reviews. However, what are the exact benefits that we can look forward to, and more importantly how do we get our hands on such benefits in the first place? Let us break down everything you need to know about customer reviews for businesses.

While or customer reviews so hyped?

Following data acquired from the search engine journal shows how powerful reviews can be:

-It has been seen that more than 90% of the customers have communicated that positive reviews have made them more likely to use a specific business.

-The report also said that about 82% of the customers always check the online reviews for any local business before going for them.

-it was also seen that any average consumer is spending about 14 minutes of their time reading reviews before they make any kind of decision about any business.

-it was even noted that 75% of the customers are trusting online reviews as much as they trust the recommendations that have been given by their friends and family.

Now that you know the importance of online reviews you should know that there is a very important connection between SEO rankings and online reviews of your business. As a provider of SEO services in Indore, we can tell you that the reviews count for about 10% of Google’s criteria for SERPs.

So the big question now becomes, how do you get your customers to leave reviews about your business online?

Following are some simple steps that you can use for the same:

Step 1- Timing: regardless of how you are planning to ask for the review, timing becomes a very crucial factor. If you are requesting a review too early then the customers might not like that and end up leaving no feedback. At the same time, waiting for too long may end up in the customer forgetting the details of the great feedback they wanted to leave. A great rule that you can follow is to wait for about 1 to 2 days before you send the review request.

Step 2- Approach: when you figure out how to ask for customer reviews online, it just has to be a balancing act. Creating a short as well as a simple set of questions asking for a quick overview of the customer’s experience can really help them to highlight the pros and cons of your business. Just try to be open-ended and motivate the customers without taking too much of their time.

Step 3- Persistence: always remember not to cross the line between being too pushy and giving the customers a gentle nudge of motivation. If you see that your customers are not responding to your request for a review then you can always send a follow-up after a few days. Make sure that your tone is cognizant in the follow-up so that you are not overstepping.

As a digital marketing company in India, we can tell you that there are many more steps that can encourage online reviews from your customers. However, these three basic steps are good enough to get you started. Try them out and see how they affect the online reviews of your business. Once you achieve this, you will be able to see how SEO plays a role too. Further, for any kind of online reputation and advertising, you can either do that by yourself too or go for a professional.

The benefit of going with the professional is that they will know more tricks and tactics and will easily be able to tell you which kind of methods can be used for your business. However, if you want to do it on your own, make sure that you read blogs that give you all the information about such methods. Initially, you will have to invest a lot of time into studying what is working for your business and what is not. So, if you think you do not want to spend your time and energy on figuring that out, then you can always hire SEO services in Indore. Just like that, for anything else related to getting online customer reviews you can contact a digital marketing company in Indore.

June 30, 2022
What are Some Big Trends of SEO in 2022?

The world of SEO as we all know keeps changing constantly. The year 2022 is already becoming an exciting year for this industry. The previous year witnessed a large amount of Google algorithm updates that included the Core Web Titles update as well as the Page Experience Update and all we can say is that there will be more coming up this year. As far as the search engine optimization trends of this year are concerned, they would be focusing on mobile-friendliness, accessibility, overall amazing experience on Google search as well as machine learning.

As an SEO company in India, we also provide SEO services to its clients, and we always have to be updated. This is why we thought to share all the trends that are going to get big in the year 2022 when it comes to SEO.

Have a look at the following SEO trends of the year 2022 that are going to become really big:

1. The imperativeness of backlinks: the fever of the pandemic changed the way we consumed information from all over the internet. In order to win the trust of searchers, Google has decided to place more and more value on backlink equity for rankings of SEO. If you don’t already know what link equity means, it refers to the value that a website provides by linking to your site. This gets affected by domain authority, some current Google rankings as well as other metrics. This means that building valuable backlinks becomes a very good strategy for SEO for anybody. One of the best ways for Google to understand that your site is a trustworthy one and that Google can send searchers to your website is by building backlinks. Backlinks have proved to be one of the strongest factors when it comes to ranking for SEO. However, the importance of backlinks has been debated for quite a few years now, in the year 2022, this is an SEO strategy that should definitely go for.

2. Video optimization and YouTube are the way to go: last year we have witnessed about 50% growth in the number of channels that are earning $10,000+ each year. We have seen that more and more Google search engine results page known as SERP is being taken by videos. We all have also noticed that companies like YouTube, Instagram, and TikTok are motivating video content in order to improve their customer engagement as well as attract new customers. This means that in the year 2022 you should definitely give some weightage to using video content as a part of your SEO strategy. Not only this but using keywords within the title as well as URL and the description of your video are a couple of new ways that add rich information to your YouTube videos while increasing their value. Other tricks that could increase the value of your video content include clip markup, seek markup as well as closed captioning.

3. EAT becomes fundamental: although you may not find this trend to be a new one, EAT has become absolutely fundamental to almost all parts of search engine optimization. If you want to give a good user experience along with creating great content while you build up your backlinks as well as end up on the SERP, then your content must have EAT. If you’re still wondering what EAT stands for, it means expertise, authority as well as trust. If you are an expert on the subject and you share the content of the same subject then Google can easily trust you more and send searchers your way. Of course, the more Google trusts you the more backlinks you will get and your rankings will go higher giving you more authority, eventually. According to the Quality Rater Guidelines, there has been a significant increase in the focus on EAT acting as a ranking factor for Google Source. The same will stand in the year 2022.

4. Site usability metrics gaining more importance: we have observed that Google will be prioritizing site performance which creates the best user experience, according to their 2021 page experience update. Google has proved that they will not hesitate in penalizing websites that are not meeting certain speeds as well as UI/UX metrics (core web vitals). This also includes penalizing the websites that come with poor accessibility for the users. Almost all of this will have to do on-page search engine optimization that involves UI as well as UX. Even if you have the best quality content out there, your users will not be able to experience it because of the poor web experience that you are providing to them. There are some site capabilities that you should be prioritizing in the year 2022. These can be a great SEO strategy for you. They include increasing the loading speed of your website, accessibility as well as mobile readiness of your website.

The year 2022 will see many more SEO trends coming up. The most important thing is to stay updated and use as many in your SEO strategy as you can. This would ensure that your website ranks high. You can also consider taking the help of professionals like us who deal with local SEO as well as digital marketing like PPC, Content Marketing along with making a great SEO strategy for business, according to the trends of the year.

There are many more new things that were left for you to explore in the world of SEO. However, you should realize that there will always be things that you are missing out on if you do not constantly stay updated by reading about SEO trends and by practicing the same. The best way you can do this is by sharing such blogs with other people as well as reading them yourself.

June 22, 2022
7 Reliable Lead Generation Strategies for eCommerce Businesses
To run your eCommerce business you need a constant flow of customers, and lead generation is a must for online marketers and owners. With the competition rising day by day, your eCommerce business requires an effective & smart strategy to stand out.

Lead generation strategies are incredibly important for marketers and businesses that want to grow. Increasing leads means increasing brand awareness and interest in your products/services, and attracting curious customers through the marketing funnel and into your sales pipeline. If done well, lead generation strategies create a stronger relationship with qualified customers who have invested in your business for a long time.

What is a lead in eCommerce?

In eCommerce lead generation, a lead is someone that shows an interest in your products or services. A leader in the eCommerce sector shows interest by taking specific actions like clicking your online ad, following your brand on social media, or joining your email newsletter.

In this blog, we will provide the 5 best lead generation strategies that would work well for your eCommerce store in 2022 and beyond.
1. Leverage Chatbot Conversations
As a busy person, you won’t always have the time to focus on lead generation- so why not get some help?

Chatbots can be a great lead generation tool for an eCommerce store. The technology is excellent for building engagement with prospects since chatbots are available 24/7. Set them up to match your brand personality so they would function as automated extensions of your marketing and sales team.
1. Encourage Your Customers To “Tell a Friend”
Word of mouth remains one of the most effective ways of lead generation. This traditional marketing method works perfectly well online and some eCommerce stores have adopted it as a primary lead generation strategy.

You can easily acquire the emails of potential customers by asking your existing buyers and website visitors to refer their friends. Reward both parties with discounts, coupons, free guides, reward points, etc and it will be a great move to nurture leads.

Myntra is a great example of this. They offer 200 Myntra cash who refer their app to a friend. The referred friend will get 100 rupees once they sign up using the referral code.
1. Pay-per-click (PPC) Advertising
Running PPC ads on platforms like Google Ads is an effective way to reach customers while you establish SEO rankings. PPC advertising is useful for competitive keywords that have clear purchase intent but are dominated by your competitors.

When you create your ad campaign, you determine where you want to display your ads based on the users’ searches. If you sell sports shoes, for example, you could display an ad in the search results for ”men’s trail sports shoes.”

Then you set bids on the keywords based on how much you’re willing to spend for each click to your eCommerce website, and you only pay that amount when your PPC ad is clicked.
1. Offer a Coupon or Discount
Convert interested visitors to buyers by offering a coupon or discount as your lead magnet. This attracts a number of valuable short-term and long-term leads. In the short term, you can quickly convert bottom-of-funnel prospects who are ready to buy your products. In the long-term, you have attracted someone interested in buying from your company.

For example, Bed Bath & Beyond is a chain of domestic merchandise retail stores and they encourage website visitors to fill out their lead capture form by offering a 20% discount to first-time email subscribers.
1. Social Media
Many of today’s consumers research the products on social media before buying. Social media is a great marketing tool, especially for B2C eCommerce companies. It is an effective channel for interacting with customers and showing your brand’s image. Social media optimization companies like INFOCRATS create engaging, traffic-driving social media posts to help you achieve that goal.

Moreover, Some platforms including Facebook and Instagram also offer effective advertising options. You can display ads designed to drive instant traffic to a specific page on your site and use their highly-specific targeting options to reach the target audience you want.
1. Run Limited Time Deal
Fear of missing out and time-limited offers still work for lead generation. When the offer is about to expire, it gets more appealing. It can be a product discount or an alert about your best-selling products running out of stock.

Ecommerce companies can create popups or nano bars with countdown timers. Go for a 2-step popup to collect users’ email addresses and then reveal a coupon code. Try to match the popup design well with your online shopping store and write a compelling copy to grab the shoppers’ attention.

Also, keep in mind that you don’t display limited-time deals or flash sales too often to the same shoppers as it decreases the credibility of your offer.
1. Send Push Notifications using Cookies
Cookies are a wonderful way to stay in touch with visitors to your website. You can send ads to your visitors using push notifications if you keep cookies on their browsers. You’ve probably seen this on a lot of websites when they ask for permission to send notifications and alerts.

When your customers agree to get push notifications, they will receive alerts, news, discount coupons, or whatever else you choose to show them. It’s a great approach to enhance leads and conversions by bringing back visitors to your website.

Make sure you send limited alerts, just like with email marketing campaigns and popups, or give visitors the opportunity to turn off push notifications.

Conclusion

There are many different strategies to generate leads for our eCommerce store. These seven ways are a great place to start, but you should always experiment with different lead generation tactics to see what works best for you. Remember, the key is to be creative and continuously engage with your visitors and shoppers. If you can do that well, then you will be on your way to generating more leads and sales on your products or services.

If you’re ready to create eCommerce lead generation strategies for your store, InfoCRATS can help. Our team of professionals works with you to choose the most effective channels for your online business, then implement a strategy tailored to your goals.

We have helped hundreds of global and domestic clients reach and convert their customers into their leads.
May 24, 2022
6 Tips for Finding the Top Digital Marketing Agency
With the huge popularity of digital marketing, you have several options over the Internet than ever before to get customers online. But there are a few problems with that- an abundance of new online marketing tactics takes time to understand, accomplish and succeed. When it comes to hiring the right digital marketing agency, it’s no mean feat. More often than not, many startups and enterprises choose to opt for digital marketing companies over in-house marketing, simply because in-house work is hard to maintain.

Thus, digital marketing services play an important role for any startup looking to get its customers, and for big companies that want to keep their old customers intact while also trying to get new ones.

In the current age, it’s imperative to find a digital marketing agency that is going to represent you and your brand in the best way possible. If you’re unsure about whom to hire for this work, we have compiled a list of tips to help you choose the right digital marketing company for your business.
- Map Out your Goals
Do you have a clear set of goals and KPIs? Or do you just want more customers? While any agency worth their salt will be able to plan out the right strategies to bang for your buck, the clearer you’re on what you expect from engaging a digital marketing team, the easier it is to decide if the one you picked will be the right fit. Have you decided on your marketing budget? Do you need SEO, web design, PPC, and Email marketing services? Make sure they provide all these services because the results are more effective when created, optimized, and managed by one digital marketing service provider.

Read: Top 8 Industries Growing ROI With Digital Marketing
- Consider the Size of the Agency
Business owners must think bigger when it comes to a digital marketing company or agency, but the opposite is often the case. A smaller company will have more time to put into account, you will receive a more personal experience with people who have the time to answer such questions. A small digital marketing agency will also provide you an opportunity for a more custom approach than a big company that reuses the same strategy for different clients. Moreover, big digital marketing companies are likely to hand off smaller accounts to junior candidates that are less experienced.
- Look at Past Clients
When selecting a digital marketing service, look into their previous clients. Reputable firms will be able to give you references and testimonials from previous clients who can speak about their experiences with the agency. They will also be able to demonstrate their abilities and successes through case studies and a portfolio. You should also look at the agency’s reviews, both on review sites like Yelp and Google, as well as on their own website. Through the testimonials of previous clients, a trustworthy digital marketing agency will be able to demonstrate its expertise and accomplishments.
- Recognize their Measurement Methods
Don’t give your money to a company that can’t provide you with clear and trackable ways (phone numbers, analytics, etc.) to see the return on every dollar you invest, exactly what’s working, and where it’s coming from. Inquire if they can develop clear KPIs for each service they provide so you can immediately evaluate whether what they’re doing is fulfilling the success margins you’ve set or not.
- Choose the Best Value, Not the Best Price
When it comes to business decisions, everyone is inclined to go with the cheapest alternative. However, when it comes to digital marketing firms, not all are made equal. As a result, rather than focusing on the lowest price, it’s critical to choose the firm that will provide you with the best value for your money. Look for a company that provides the most services and has the greatest experience in the industry. When you can create an excellent marketing strategy that incorporates a range of approaches, you will receive more bang for your buck. This form of marketing plan will be more successful in the long run and will assist you in gaining more valuable customers.
- Social Proof and a Strong Industry Reputation
If an agency has testimonials and reviews on its website, social proof can tell you a lot about them.

If they don’t, it could mean they’re inexperienced or haven’t worked with someone before. Contact them to learn more about the types of social media marketing strategies they specialize in and the types of brands they work with.

You can find the greatest digital marketing agency for your business or company now that you know what to search for.

Social proof is important since it distinguishes the marketing services provided by an agency for your online business.

Is hiring a digital marketing agency worthwhile?

Definitely! It will be beneficial to hire a firm for digital marketing services in India that can assist you in getting to where you need to go and provide long-term solutions.

Hiring a professional company is well worth the money if you want to secure long-term success. There are many marketing companies out there that will work within your budget but just provide superficial solutions that will need to be redone in a few months.

Final Words-

INFOCRATS team knows that finding the perfect digital marketing company for your local or online business can be a daunting task.

That’s why we created this guide with six tips to help you find a partner with a top-quality search engine optimization, social media management, or email marketing company like ours!

Our team of digital marketers in India can help you generate better conversions, prove measurable ROI that grows your business, and ignite interest in your brand with our full suite of digital marketing services. Write to us for any of your query at info@infocratsweb.com or call us at +919300933377.
May 16, 2022
7 Social Media Tactics to Drive Traffic to Your Website
As a marketer or business owner, you will probably look for ”more customers”. There are many ways to increase traffic to your site but social media marketing can help businesses build their brand, foster a community around your business and grow your bottom line and recognition. It can also be a key player in driving traffic to your website. Social media is also essential to increase traffic to your website, eCommerce store, landing pages, blog posts, and more.

This is not something theoretical but if used correctly by social media marketers, it can become a great source of engagement and traffic that can help you establish a successful online business or blog.

In today’s post, we are going to look at some ways social media optimization services can drive traffic to a website.
1. Optimize your Social Profiles
When people look to know more about your brand or enterprise they open your profile or bio section. It should quickly communicate your brand value proposition while establishing your mission, style, and tone.

The more distinct your social media profile bio is- without sacrificing clarity-the more like you will catch visitors’ attention and resonate with your ideal audience. For an optimized website, a streamlined social media profile with the right set of keywords and information is a must.

Don’t write your entire business story in your bio. Just add a couple of lines then connect the bio to your site with a call to action for your home or landing page. Take help from social media marketing companies like INFOCRATS to optimize your social profile.
1. Engage with Your Target Audience Consistently
Social media is the platform to connect to your target audience directly. You can interact with your followers, get feedback in real-time, and better your customer experience. Consistent engagement with your audience on social media platforms can boost traffic to your profile as well as on the website. This also enhances the opinion of audiences from the company’s perspective.

For a successful audience engagement with your brand don’t ignore your audience, keep them engaged.
1. Time your Posts Correctly
It’s impossible to nurture customers to your site if you post social content when one in your audience engages.

Research for the best time to get maximum views and reach. Look at your past data instead of following best practices in social media post timing. Find out when your target audience is more available and responsive. Apps like Sprout Social can help you create and implement effective paid and organic campaigns powered by social engagement data.

Posting frequency and the number of followers and likes you gain depends on certain factors like:
- Region/Time zone
- Target Audience
- Days in a week
- Content
- Hashtags
- Profile bios
1. Focus on Sharing Visual Content
According to statistics, visual content receives more likes and shares than text-based content. Spend time producing pictures that convey information about you, your business, and your niche items. Ensure that your graphics are too unique to get unnoticed. Later, concentrate on spreading the same to your target audience.

The major goal of developing visual content is to gain awareness on social media. Make sure you post well-planned visuals that deliver to the point information.
1. Use Social Proof
You can also use social proof to increase your site’s value. Just like any review or customer testimonial, social credibility brings the human voice into your brand experience. Whenever someone purchases or does shopping for something they want, they look for reviews, ratings, recommendations, referrals, and input from others who have used the product or service.

Add reviews, social comments, feedback, and video testimonials to your social media content and business website. Make sure to only use social proof you have permission to repurpose.
1. Run Q&A Polls and Social Media Contests
Social media contests and Q&A polls are great and interesting ways to engage your audience. Such activities on social channels help you improve the communication gap between you and your followers. Running quizzes, polls, and contests, when your audience is active, can indulge your audience in sharing, talking, liking, and following. This also makes them aware of your company, website, and products.
- Go live on Instagram, create polls in your story and use hashtags.
- Create Twitter Q&A to interact with your audiences and know their opinions.
Know the Latest Social Media Trends of 2022 here!
1. Tag Products in the Visual
If you have an eCommerce store, this social media marketing hack is probably the best one for you. You can use your product images here and tag them with product page links. In short, Instagram can act as your shopping page where people can scroll through to see your products. The best part of this hack is that users won’t have to leave Instagram if they want to buy a product if they are in the delivery range of the product. If not, the user can still see the product on their eCommerce site.

Instagram shopping can bring a great amount of traffic to your eCommerce store just by adding product details in the post and a product sticker in your Insta story.

Have a look at how Zara did this right!

Conclusion:

Patience and persistence is the key to staying alive in the social media and online marketing world.

Social media advertising strategies are great, but they take time to come into effect. These seven proven social media optimization strategies are sure to reap benefits in the long term for your business. Being customer-centric is the only key to a successful social media marketing campaign. Remember, social media is a game-changer only if you use it the best possible way.

INFOCRATS is the right digital marketing company to provide SMO solutions for your business. Our social media marketers have long-established knowledge and remain up-to-date to improve our performance with the latest trends in social media optimization. Fill out our contact form to receive a FREE quote on social media advertising services.
May 9, 2022
How Can Email Marketing Help Your Business Grow?
We all know that one of the most effective as well as cost-efficient ways of growing our business is to execute the process of one of the finest digital marketing strategy i.e email marketing.

In order to make your business grow, having a solid email marketing strategy is very important. This is because the use of email is not going anywhere anytime soon and hence is still one of the best ways for us to move a lead into a prospective buyer and finally a buyer into a loyal customer.

The best part about email marketing is that there are multiple ways in which you can use it for the growth of your business. There is no need to use all of these ways at once in order to achieve success. All you have to do is pick the best ones out depending on your business and soon you will start seeing a very positive impact when it comes to the growth of your organization.

As you go through the list of email marketing strategies that we have listed below, please keep in mind that these strategies are not listed by their importance. Some strategies will be relevant to some business models whereas others to other business models. The decision to pick the best one for your business model is completely up to you.

Have a look at the list of email marketing strategies that you could adapt for your business growth:
1. Building customer loyalty
If your aim is to build a long-term relationship with your clients, email marketing strategies are the way to go. Here is a great list of personalized emails that you can choose to send to your customers:
- Reaching out by saying that we miss you: sending an automated email to all your subscribers who haven’t made a purchase in quite some time is a great idea. You can even go ahead and add a discount coupon for extra motivation.
- Maintaining a monthly newsletter: in order to really stay in touch with your customers, it is great if you could send relevant content to them on a regular basis so that they can discover what is happening in your business including all kinds of news, events, etc.
2. Promoting New Products or Services

Sometimes you will realize that there is truly nothing better than sending an email campaign to promote a new service or product that you are offering to your customers. Something great that you can add on can be the list of benefits to your product or service why you are sending that email. When your readers really know what can they get out of your product or service then the email will have a great impact on them.

In order to allude your contacts into taking an action, you can even go ahead and offer them an exclusive discount coupon that has an expiration date. You should be careful though that not too many calls to action are included in one email that is being sent. The best way to go at it is to only include one new product or service that you are offering with only one offer attached to it.
1. Bringing automation to your follow-ups
If your and SME owner or manager heading sales and marketing then you will find yourself being forced to constantly have an array of tasks on your plate. Naturally, you will see yourself running out of time. What happens from here is that you will start neglecting some of the most imperative tasks on hand which can include communicating with your contacts regularly.

The best part is that there is a much simpler way of doing this. The key is to go for marketing automation. Imagine that you are always communicating the same information manually to each and every one of your contacts. Not only will you get tired, but you may even miss doing that. A much better way of doing this is to automate the entire process in minutes. There are many tools to automate this process for you in which you hardly have to do anything at all and the process is set into motion.

Read: Top Digital Marketing Strategies to Follow in 2022
1. Send a case study their way
Case studies or something that can be a very effective way of communicating a problem that your product or service has successfully solved. The best part is that they are much more detailed than a customer testimonial. The readers really dig it when you give statistics their way as it makes them easier to make a decision of buying your product or hiring your service.
1. Creating a cross-promotion
As an email marketing strategy, this one can be really beneficial for your business growth. If you have truly developed the kind of partnerships that last over the years then it may be really interesting to cross-promote through them for both the companies to be seen by their respective contacts.

Conclusion:

In conclusion, there is one golden rule that you can follow. This golden rule includes sending relevant content to all your contacts. Here is a fun way to do that: whenever you are sending an email you should always read it yourself and see if that is the kind of content that you really find interesting and that is relevant to you.

Find the best kind of email strategy that works for your business growth and adapt it today. Study your business model properly, and then go ahead to choose the best email marketing strategy for you and your business.

If you are having trouble picking an email marketing strategy that would be the best for your business, and executing these strategies, then you can go to seek professional help.

At Infocrats, we focus on 360° marketing for your business growth. This includes some great strategies handpicked for the growth of your business. Don’t worry, our top guns will make sure that the best email marketing services are selected for your business and is executed in the most professional manner to give you the best benefits out of the same.
April 20, 2022
How Will Social Media Impact Businesses Marketing Strategy

2021 cemented a lot of changes in our professional lives. Google meet became our default meeting platform and webinars became regular events. But the most impactful change was how social media marketing has become the go-to window to learn, find new career opportunities, and grow our brands.

In order to survive in a competitive online market, you need to follow new trends in your industry. In fact, 72% of companies started using social media data to make informed business decisions. So, how can you rise up from your competitors and ensure your brand is doing everything it can to succeed? By leveraging the power of social media of course! Below we have shared why social media is important for your business!

Social media can sometimes seem like it’s all fun and games and visited mostly by youngsters. Is it just a way of distraction for entrepreneurs or business professionals trying to build their brand visibility and increase their sales? As it turns out, this is not the case at all. Social media advertising plays a critical part in your overall digital marketing strategy- as long as you use it rightly into your plan. Social media has become one of the important aspects of online marketing and it provides incredible benefits that help reach millions of people worldwide. And if you are not investing in this profitable digital marketing strategy, we guarantee, you’re missing out on an incredible marketing opportunity.

Improves Brand Awareness

Social media is one of the effective digital marketing platforms that can be used for free to increase your brand or business presence. To get started, create social media pages for your company and start networking with others. By applying a social media strategy, it will help you significantly increase your business recognition. Over 91 percent of marketers reported that their social media initiatives considerably boosted their brand visibility and heightened user experience by spending only a few hours each week. Having a social media presence for your brand can undoubtedly benefit your business, and with regular use, it may quickly generate a large following for your company.

Generating Leads

Creating meaningful conversations and engagement within your target industry by posting the latest news, data, videos, and interesting trends. Customers are more likely to make purchases from your online store or use your services if you are easily accessible and reachable. Social media is not only the most effective way to sell your products or services, but it also allows you to obtain personal information about consumers with tools like email finder, allowing you to contact them directly via other marketing strategies. Not only you will build credibility with potential customers, but these strategies can result in gaining leads as well.

Check out the Social media trends of 2022 here!

Improves Customer Satisfaction

Social media channels like Facebook, Instagram, Linkedin are two-way communication channels that let you speak and listen to your audience for better customer service. You can quickly react to the reviews provided by the customer and can resolve their queries in real-time for improved customer satisfaction. According to studies, customers are more likely to connect with businesses that assist their issues and queries quickly. That is the reason, the role of social media in digital marketing can’t be ignored as it helps respond to customer queries as soon as possible.

Making Sales

Of course, converting an engaged audience into paying customers is the ultimate goal of your online marketing efforts. And you can also hire a social media advertising company to make that happen.

In fact, more and more social media platforms are incorporating marketing and purchasing features for brands to use.

Facebook and Instagram have visually appealing interfaces for advertisers where you can showcase your products/services on the platform and link to your corporate site or eCommerce store. This means making a purchase is nearly seamless for your interested customers.

Increases Traffic

One of the biggest advantages of social media is that it helps to increase your website traffic. By sharing your content on social media pages, you’re providing users to click through your website and visit it for more information. The more quality content and images you share on your official accounts, the more inbound (direct) traffic you will get while making conversion opportunities.

Collaboration with Potential Business Partners

Social media makes it possible to collaborate with new business partners and industry professionals. Approximately 1.8 billion people use Facebook groups and with 10 million groups on Facebook, chances are that you will meet some business professionals in a few of those. In fact, 72% of B2B Buyers use Linkedin to share important things about their business. By using Linkedin marketing, you can do your research and find those who might want to collaborate.

How Can Social Media Marketing Companies Help?

Today, it is almost impossible for any enterprise or startup to thrive without a social media presence. It is a cost-effective digital marketing method of connecting with customers and creating brand awareness.

Know which platforms to use, what type of content performs best, monitor your channels constantly for comments, engagement, questions, and feedback. There is a lot of work for small businesses to handle alone.

It’s easy enough to set up display ads on your own, but how can you be sure you’re using the right keywords, targeting the right audience, and setting the right daily Facebook ad budget?

That’s where social media marketing companies come into the game. We do market your products and services on different platforms to increase leads and sales of your business. Our social media marketers strategize the best suitable platform for the maximum reach on the basis of your target audience and products & services for social media marketing to accomplish your brand goals.

Infocrats is more than just your social media marketing company. Our services include social media management, social media advertising, email marketing, display ads management, and graphic designing.

March 15, 2022
Top Digital Marketing Strategies to Follow in 2022
All over the world people are welcome in the year 2022. If you are someone who works in the digital marketing industry then you are waiting to see the benefits that this year has brought. The amount of benefits is going to evaluate your marketing decisions throughout the year. And as you are busy evaluating all of this you will soon come to realize that now it’s already time to plan strategies for digital marketing in 2022.

As things settle down for our economy, everybody is on their own path of recovery. What this means is that hopefully all of us marketers will be blessed with a more stable budget to work with. However, it’s not only about a lack of budget when it comes to digital marketing services in 2022.

Even when you get the kind of budget that you are looking for to show your skills, it’s very important to study properly how are you are going to allocate this money for the best use.

Each and every industry out there is still reeling from a year-long and still continuing global crisis. With new variants of the virus coming in from every direction, everything has become much more dynamic than it was before. In such times it is crucial to pay attention to a major shift in user behavior as well as media consumption.

All over 2022 brings a new kind of hope for everybody including providers of digital marketing services.

In this blog, we will be talking about some of the emerging digital marketing strategies to adapt in the year 2022.

Have a look at the following list of strategies:
- Using more video content
We know what you must be feeling. Every time you read a blog of this kind you always see the tip where they ask you to use more videos for your content. Well, recently all the marketing tips lists has genuinely talked-about videos. However, you notice that some businesses, as well as brands, have still remained hesitant to adopt video marketing into their digital marketing strategy. Recently platforms like tick-tock and Instagram have announced that they have now become a video platform. This only proves that the rise of videos has now become imminent.

Studies have shown that over 85% of consumers are keen to see more videos from the brands they love. Apart from this, a minimum of 67% of brands have announced that they are looking forward to increasing their video budget in the year 2022.

We all know that people are loving short videos for social media. But it’s not only this. Beyond such kinds of videos, brands are even taking a step towards creating longer-form original content. We are doing this while keeping in mind that the goal is to build brand affinity.

This just means that the brands are now investing more money into live streaming. This also includes explainer videos. Such kind of content is helping brands throughout to build a loyal following. Not only this but it also educates their audience about the products, services, as well as the brand itself.
- Investments towards establishing a powerful brand image
It is a well-known fact to all of us that branding is a process that has always been a crucial element when it comes to marketing as well as business in general. However, when we focus only on storytelling or building a solid brand image then we can safely say that it is exactly what will keep our customers coming back to us. In the year 2022, digital marketing strategies should focus on establishing a solid brand image. Now, what does it take to create a solid brand image? Well, it demands a two-step or hybrid marketing approach, if you ask us.

In this process, the very first step becomes the use of digital advertising. This will get your brand out there in front of everybody’s eyes. It is highly imperative to remember that digital advertising will definitely become more and more expensive in the coming time. When there is high competition it drives Google’s bidding wars into such spirals that become really expensive for small brands. In all of this chaos, it is still very important to remember that this investment will be worth it if done correctly. This also becomes a reason why working with a professional marketer is almost always the best strategy for your brand.

The second step of this process becomes to always keep exploring ways that can help you and your brand grow organically. When it comes to raising brand awareness through organic content, you can take the help of videos, content on the web that provides value, podcasts that can be scheduled weekly, newsletters, and many other forms like these.

All you have to do is make sure that you got the right resources set aside, you are managing your time, your money is going to the right places, and your focus is solely on organic traffic. This will end up boosting your brand awareness and will even support your overall digital marketing strategies.
- Shifting focus on local SEO
We are all well aware that geo-fencing is not really a new concept. However, did you know that it will definitely gain more importance when consumers become more local-oriented? We all saw that as restrictions started to lower down in the times of lockdown, customers, at the end of the day, still look for local solutions to meet all their needs.

Local SEO boosts your geofencing efforts. When you give time to optimizing maps, business listings, and something as simple as creating a Google my business account, you are practicing a great local SEO strategy.

The best part is that usually all such resources are free and they provide great value to your potential customers. This is truly a digital marketing strategy in 2022 that you should not be missing out on.

In conclusion, with these three strategies in mind, you will be set for digital marketing in 2022. There are many more strategies that digital marketing services providers can tell you about.
March 7, 2022
Top 8 Industries Growing ROI With Digital Marketing

Companies must be willing to adopt new trends and smart business solutions to overcome the market’s natural evolution and stay ahead of the competition. Digital marketing has become a critical component of this transformation, one on which all businesses have come to rely. There are industries that are more reliant on the work of professional digital marketing organizations than others, as with all worldwide solutions. In this post, we examine the top industries that will profit from digital marketing in 2022, as well as why they will.

Digital marketing is one of the fastest-growing industries in India. With a 99% internet penetration rate in the country, let’s take a look at the top 10 industries making the most of the digital marketing wave.

Retail

Brand presence is the topmost benefit the retail industry derives by using digital marketing services. According to Statista, 2.05 billion people worldwide are online buyers. According to another study, 63 percent of customers start their shopping adventure online, regardless of where they buy the merchandise.

As consumers become more knowledgeable, it is becoming increasingly important for a retail company to have an online presence. In reality, retail is one of the top industries that implement digital marketing strategies to innovate and prepare for the future.

Marketing

It is expected and logical for marketing companies to benefit most from the introduction of the latest digital marketing solutions. After all, digital marketing constitutes every online interaction between the consumer and the company, no matter how large or big. With the marketing niche, their revenue is directly dependent on their implementation of digital marketing strategies that include SEO, PPC advertising, Social media marketing, Email campaigns, GMB advertising, or any other digital channels. If marketers utilize one of these channels, they will be able to earn profit from it by helping other businesses and individuals boost their online presence.

Real Estate

Real estate brokers and agents get to list and showcase multiple home and office properties, reach out to a large group of buyers and benefit from the services of an SEO company in India.

Consumers can easily explore properties with immersive experiences like virtual tours and live videos.

Partnering with a trusted and professional digital marketing company can help real estate companies reduce customer acquisition costs and achieve a good return on investment (ROI).

Healthcare

The entire COVID-19 pandemic has demonstrated just how important it is for people to have online access to doctors, practitioners, and healthcare advisors in case of emergencies in the crisis. That is where the availability of online resources in terms of blogs, forums, videos, etc can all come in handy. With the help of digital marketing services healthcare professionals can offer insightful articles and tips that can help people solve their emergencies, medical professionals can earn the trust of patients, expand their patient base, and enhance their online impact.

Education

Schools and universities can use the internet to promote their educational programs to students all around the world. The contact between students and teachers has grown more real-time as a result of social media.

Individual creators can also sell their courses to a wide range of people. There are a variety of websites and apps that allow people to learn life skills from the convenience of their own homes.

When it comes to the impact of digital marketing on ROI, education is one of the leading sectors benefiting from the internet.

Food

With the increasing influence of that urban lifestyle, people are busy with their work and they find less time to cook their own meals. This creates a large demand for the food industry. Whether we are discussing food trucks, fast food restaurants, or actual cafes there are a plethora of options available today. And in such a highly competitive market, a food seller needs to take every advantage, and consulting with a digital marketing service provider can be the right choice to start.

Focusing on video campaigns, the food industry is very reliant on social media advertising and paid to advertise. The campaigns target the emotional connection that foodies have with various types of cuisine. And the results that can come from implementing the right internet marketing solutions can be highly profitable for restaurant owners.

Fashion

The fashion industry has been at the forefront of digital marketing. The challenge now lies in differentiating several brands in the marketplace. As of 2020, Indian shoppers spent around 54 billion in a year by making purchases online. In a study conducted by PayPal, clothing accounted for 64% in India.

Fashion is undoubtedly one business where digital marketing has had a greater impact on ROI. It will be fascinating to observe how the sector progresses and uses AI-powered technologies, virtual reality, and augmented reality to their benefit.

Law

The law companies are adopting digital marketing services to increase their returns. According to recent surveys, nearly 34% of all law firms and attorneys in the USA have implemented an organized content marketing and local SEO plan. In addition, many law firms are using blogs to drive traffic to their businesses so that their business will improve as well.

Law companies with strong content marketing strategies and social media presence are highly earning benefits from digital marketing. With a targeted audience reach, paid ad campaigns, SEO, lawyers can boost ROI on their online marketing campaigns.

Ending Up!

There are several more industries that are expanding their business through digital marketing strategies. Keeping some of the important factors in mind and making them work right for your industry will help you get a positive return on your marketing investment. Make sure, you do not let the chips fall where they may. Analyze your business profit margins from digital marketing because the ROI of your company or brand depends on how you create and implement your online marketing strategy.

February 16, 2022
Social Media Trends in 2022

Over the last two years, we have seen a tremendous shift in the way brands promote their products or services on social media channels. Most people have a good time of their daily schedule on social media and it has become an integral part of our lives. Some are addicted to it so much that the first thing they do after waking up is to check their Facebook, Instagram’s timeline.

Giving the importance of social media in consumers’ lives, brands and companies are leveraging the power of social media to connect with their target audience.

However, to learn more about what brands can expect in 2022 and beyond, let’s dive into our blog and know a few research-backed trends of social media.

Social Commerce will Continue to Expand

Brands have long sold their items using social media sites such as Instagram, Pinterest, and Facebook. However, by 2022, the option to purchase things directly through social media will be the standard. Gone are the days when it was only utilized by cutting-edge brands. According to eMarketer, the social commerce business is expected to be worth $80 billion by 2025.

Social media marketing platforms are constantly developing to become retail platforms, from shoppable posts to Instagram Storefronts. In 2022, brands and marketers will continue to use these and integrate social commerce into their sales strategy.

The Hiring of Dedicated Social Media Experts

Social media is an undoubtedly effective business approach.

Also, social media isn’t just for raising brand recognition. It’s also a powerful revenue-generating tool. According to 79 percent of people, user-generated content on social media has a major impact on their shopping decisions.

As a result, in 2022, more organizations will recruit dedicated social media employees rather than assigning social media to a busy marketing team as a side project.

The Creator Economy Will Boom

We estimate that the creative economy is now valued moreover $100 billion, and it’s only getting started.

Many platforms, including TikTok, Instagram, Pinterest, and even LinkedIn, have begun to actively invest in creative marketplaces and tools.

These tools aid creators in connecting with their audiences and collaborating with brands. Thousands of creators have achieved massive development in just a year or two because they simply found and kept to their niche.

Short Videos Will Continue to Dominate

Video is still one of the most captivating types of content. According to a Cisco study, video content will account for 82 percent of all web content by 2022. This demonstrates how critical it is to begin employing video content in order to remain relevant in the social media domain. If you’re not already using videos in your content strategy, now is the time to start. Videos will soon dominate social media, and anyone who fails to recognize this will have a difficult time surviving.

The Rise of Live Streaming for Customer Engagement

When we talk about the evolution of content on the Internet it was just started with text , then graphics, then video, and now live streaming on social media. People want raw, unedited information that is authentic, especially in this time and everyone posing for the ideal selfie! That’s what gets seen and gains traction in the algorithm. Live streaming is actually preferred by social media networks over static photos and video. Many brands have already had significant success with live streaming. You can host live events, show off new trends and collections, or simply respond to audience inquiries.

Augmented Reality Will Become a Necessity

The usage of technologies such as augmented reality (AR) and virtual reality (VR) will increase on social media. Users will seek better and more engaging experiences as these platforms evolve, and these technologies can make it happen.

While VR adoption in social media marketing is still in its early stage, AR technology is far more advanced. Augmented reality filters are currently available on a number of popular social media platforms, including Snapchat and Instagram. These were created to improve the visual material provided on social media and have become extremely popular.

Wrapping Up!

The above given social media trends that arose during the COVID-19 pandemic won’t go away once restrictions lift. They will work as an effective strategy for brands and continue to rely on in the new normal.

As your social media advertising company our marketers leverage social media data to dissect your consumer’s demographics identify their preferences and pain points and plan a social media advertising strategy that boosts your goal completions with targeted campaigns.

February 7, 2022