Category: digital marketing company in India

Tricks To Obtain The Best Results With Paid Marketing
Paid marketing is the smartest method to help potential customers recognize the brand and offerings. For the last few years, paid marketing has done an amazing job to get the best results for many brands. With paid marketing, businesses can buy advertising that allows businesses to specifically target audiences, rather than waiting for them to discover your business organically.

To achieve your target you can hire a digital marketing firm or you can hire experts who can set paid marketing plans for your business. Paid marketing is displayed on search engine results in pages (SERPs) and social media platforms. When planning paid marketing ads, you choose a specific platform, such as Google Ads or Facebook, Instagram and then set the target customers based on criteria ranging from location, search terms, interests, hobbies, demographics, former purchases, and other profiles & pages visited. Both of these types of paid marketing are pay-per-click, implying you simply pay when someone clicks on your ads.

For various industries, paid marketing gives one of the highest returns on investment (ROI) for their marketing money. According to Google Economic Impact Report, companies get a median of $2 in sales for every $1 they use on Google Ads.

Here are a few tricks and tips to get maximum outcome from paid marketing:

1. Choose Your Aims and Audience Carefully: Targeting an audience is one of the major factors for successful paid ads. Deciding your target audience will be your entryway to victory. Few businesses cast as wide a net as possible when it comes to promoting paid ads, and others cross for specific audiences, all whilst passing the equal information. This is a misconception.

If you target your posts nicely and set your goal and information that speaks to them, they will end up being neglected by people who may have an interest in your brand or products. This is an ineffective use of the money you spent and is usually the main reason an advertiser has not found success on paid social. So to triumph over this and benefit a greater target market you want to choose your target market wisely.

On most social media channels, there is an option to refine the target audience in a variety of ways, from demographics like hobbies, age, and location, and interests. Decide who it’s miles you need to method and goal your paid advertisements rely upon in your dreams accordingly.

2. Create Relevant Landing Page: This is one of the most ignored aspects of paid search. In paid marketing landing pages play a crucial role in attracting your audience. If you set great creatives on the paid ads and when someone clicked on your website’s landing page and left the webpage in a few seconds. Try to reduce your web page’s bounce rate.

A successfully paid ad drives qualified leads and engagement to a landing page of your website, but that’s only the first half of winning. For significant results, you need to optimize landing pages as well. Landing page optimization can help you to make the message of your paid ads align with your landing page message. Work on your landing pages, website pages regularly to pull the attention of your audience.

3. Budget To Your Objectives: Another big step in successful paid marketing is setting the budget. Investing your budget in a well-planned paid ads strategy will be useful for marketing your brand. Time duration, per day cost for your ad need to be decided before because the funds you use in paid marketing will benefit your business growth.

Once you have an idea of the budget and you know your total amount of certain revenue, make sure you subtract all expenses associated with your business. It will assist you to have a good idea of what type of assets you have remaining to allocate to marketing and can set up goals based on that data.

4. Remarketing On Social Media: Social media remarketing will increase engagement by 3x and improve growth rates by 2x, all while decreasing your expenses by a third. Social media remarketing can help businesses to generate more leads. Manage social media remarketing to promote hard offers, such as sign-ups, notifications, consultations, and downloads.

5. Adopt New Layouts And Features: The platforms such as social media rarely stay idle for too long. With rising competition and some big platforms competing for the most eyeballs, there’s a near-constant stream of updates and modifications. But with new features and layouts addition, you can end up giving you an edge over your competition. Both key factors catch the attention of audiences if you embrace them regularly.

6. Set A Special Bar For Content: Millions of lines of content are posted online every day. Around 70 million blog posts are posted on WordPress each month. So whenever you publish your content it needs to be interesting, engaging, and eye-catching. With more recent generations sporting short consideration spans for ads, it’s more essential than ever to create paid social posts that:
1. Quickly grasp the viewer’s recognition
2. Give entertainment value
3. Are interesting in some way
4. Are targeted
Promote your content on various platforms will send you massive amounts of traffic. It’s important to post content on Facebook, Instagram, LinkedIn that is appropriate to the audience. Innovative content is fine, but repurposing your content is a more solid strategy. This will furnish a whole new audience with a chance to find and utilize your current content.

By following tricks you can easily engage your audience and increase your presence digitally just make sure your paid marketing plans are set up for success this year and beyond. With the help of paid marketing, small businesses gain new customers and grow sales. However, strong paid marketing needs a strategy and a plan. When you get the time to choose the right platform, messaging, and targeting, you can effectively grow your business.

INFOCRATS Web Solutions is the best place for paid marketing in Indore. At INFOCRATS Web Solutions, we focus on our client’s business growth with our best digital marketing services.

To take our digital marketing services, get in touch with us.
Email us at info@infocratsweb.com
Visit our website www.infocratsweb.com
July 19, 2021
Why Is Digital Marketing Important For Businesses?
Nowadays, we are in a world that has almost totally been digitized. Businesses of all forms and sizes cannot even think about reaching success without operating online. Every business wants to achieve its goals and gain profit quickly. This work is done by digital marketing using strategies and planning.

With the help of digital marketing, businesses approach their customers to use the latest marketing plans to maintain their place in the market. Traditional marketing has taken a step back and brought a new appearance in front of the enterprise. According to Clutch, 98% of businesses generate more leads and sales with the help of digital marketing.

If you need to increase your sales or engagement, you have to prepare your hands-on digital marketing. Here are 5 key points of digital marketing in businesses:
- Customer Engagement:
Customer engagement is the most important asset of any business and digital marketing brings a powerful change to push the business in a fast-paced world. One of the main reasons for customer engagement is that brands can reach their customers to know their views, reviews and can resolve the issues.

Brands can do market research to better inform their decision-making. Collaborations or campaigns are also helpful to increase engagement. Social media marketing helps businesses to engage the engaging target audience. Daily social media posts, live streaming and customer reviews, etc, activities are trending right now and getting the customer’s attention. Customer engagement can be accomplished via other options such as contests, giveaways, blogs, PR, events, and other marketing exercises.
- Measurability:
It is important to measure your marketing plans so businesses can calculate how their marketing is going on on different platforms. Websites work as an important digital marketing tool and it is an insight into what people are interested in and what are the activities people do on the websites. How many people have hit your business website? Where are they coming from, direct search, through paid ads, referral websites, social media, email campaigns, or marketing campaigns?

Brands need to monitor the change in your data over time, giving you real information about the brand and where your brands stand in the market. This can be done easily with some tools such as Google Analytics, Mailchimp, and business tools which are provided by social media platforms. Facebook gives website tracking tool ‘Pixel’ to track campaign performance over the websites.
- Affordability:
Digital marketing has initiated a platform of marketing to small and medium-sized businesses the world over, setting them on a level playing range with large businesses, by its affordability.

Sponsored ads or paid ads are the best options for every business. For example, Facebook advertising through ad campaign tools such as ‘boost posts’ prices a part of the cost of printing pamphlets and can be addressed to a particular group of people. At the same time, businesses can get a much bigger reach with a more extended audience. With the data that is generated by online promotions, brands can get real feedback on their ad total spend.
- Relevancy:
Digital marketing has various proposed directions depending on the businesses. For some businesses, digital marketing is used to boost sales, for others, it is used to help them create both credibility and power in the digital domain.

Digital marketing helps brands to gain customer trust in products and services. If businesses share content that is relevant to the audience automatically they spend their time on your content and if they need the product or service they contact you.
- Meet Consumer Expectations:
No matter how effective offers and promotions businesses do, to succeed in your industry you need to fulfill customer needs. Digital marketing can help you determine buyer needs, interests, choices, and expectations.

Businesses that have done their market research as a part of their digital marketing strategizing know that customers want quick services and easy-to-use services. For example, Google pay, PayTM apps are the top apps to do quick payments and people are using them to do online payments. Both brands work day by day to bring something new for their users and these brands are achieving their goals to meet user’s expectations.

As you can see, digital marketing is important for businesses in the survival of today’s world. You need to present your brand to a larger audience if you desire to grow your business. Digital marketing helped various brands to improve their presence in the market and reach their objective. Digital marketing gives the potential to the company to expand and make a profit.

Digital marketing is one of the most important business formulae for modern businesses that wish to attain accomplishment in today’s digital world. If you seek to stand out in the crowd of many brands you need to use digital marketing strategies for your business.

INFOCRATS Web Solutions provides digital marketing services to all sizes of businesses. With the help of our 20+ years of experience, we have implemented specialized, unique, and trending digital marketing strategies for the many leading brands, companies, startups, and businesses and are doing tremendous work on digital marketing for our clients.

If you wish to take our digital marketing services, do let us know.
You can contact us at info@infocratsweb.com
Visit our website www.infocratsweb.com
June 29, 2021
How To Ensure That Your Social Media Posts Really Stand Out In 2021?
Social media engagement in 2021 is the key factor for a triumphant business. 90% of digital marketers admit that social media marketing is important to overall digital marketing services.

78% of industry specialists consider that social media marketing is the most powerful marketing channel for businesses and brands. Nowadays, brands invest in engagement to drive conversions and sales because if the audience is not aware of the brand how can you sell your products or services to the customers? So social media engagement has become necessary to generate more leads and sales for every business.

Social media engagement can be increased by posts, live streaming, virtual meetings, and video marketing. Social media posts help your audience to know, like, and build trust in your brand. This helps to power up your sales funnel. There are many social media platforms for engaging the audience, you need to decide your niche audience and the platforms which are best for your business marketing.

Here are a few tricks and strategies that help your brand stand out with social media posts in 2021:

(1) Up Your Animated GIF Game: Animated GIFs are soundless graphic videos that usually loop and last for a few seconds, GIF files support static and animated pictures. GIFs can be snippets of shows or movies or they can be your designed video.

From the last few years, it is proven that animated GIFs help brands to increase social media engagement and customers like animated videos. Therefore, visual marketing posts are the best option to improve your social media engagement.

Social media marketers can create animated GIFs on their own with the help of software or they can find numerous animated GIFs online as always but it is good to create your original content. From creative story films to funny movie memes, animated GIFs got an amazing response a few years ago and are still dominant social media posts now.

(2) Use Humor And Wit: Humour and Wit content posts can be a good option in the world of social media marketing to engage people. There are many brands using humor and funny content for marketing, Taco Bell is one of the brands which is known for using humor for their marketing and advertising.

Nowadays, memes are trending all over social media platforms and businesses gained great engagement from these posts. For this idea, you need to come up with witty quips related to the niche industry. You can also bring images with accurate, relatable captions to publish on your social media accounts.

(3) Use Actionable Posts On Instagram: Actionable posts mean users need to use some features such as double tab, like, or tag. Many designers like Alko art create actionable designs on different brands. This type of post gets the attention of audiences with curiosity and engages the audience.

(4) Create More Video Content: Video content posts have become the key to social media marketing success for many brands. Video posts provide you to be concise and catch customers’ attention in the initial few seconds.

According to a survey, 55% of people watch videos online every day, and social media videos make up to 1200% more shares than texts and images. These figures should tell you the importance of video content marketing for business success.

Brands need to figure out what is the objective, and a plan to achieve results. By creating unique, refreshing, and engaging video content brands can achieve their objective. The key is to create video content regularly to get attention and engagement for your customers.

(5) Create Long-Form Content Posts: Long-form content posts are crucial quality posts and it helps influences to market themself. These long content posts tend to rank higher and hence be more noticeable online, and these posts can appear in Google’s in-depth content feature.

With the help of long-form content, you can engage your audience and perform social media optimization. If you include website, internal links in your long content post, your audience may visit those pages and you can track their behavior for marketing and sales purposes.

What works for long-form content posts? It’s important to pick a topic of interest to your audience, so:
- Communicate to people on your team who have an in-depth understanding of your customers’ needs.
- Check your analytics to see what posts have worked well in the past.
- Take the help of Google Trends to brainstorm more.
- Share posts related to interviews including quotes from industry experts.
(6) Create Knowledge Sharing Posts: People love to read facts and news on social media because they are short and accurate for a quick scroll. Many companies share news and knowledgeable content posts on their social media profiles. IT firms share technology-related content such as updates, features, etc with their social posts.

These types of posts work for many brands because the audience likes to know about trending topics.

(7) Use Customer Reviews And Testimonials: If you are a seller or own an eCommerce business then you should include customer reviews in your social media strategy. This works very well for the new business because it builds trust in your products and your business. Most of the customers like to buy products/services after knowing the product review or testimonials. This tactic helps brands to seek customer attention and build trust in their brands.

These are a few of the most effective ways to stand out from your social media posts on social media platforms. If you’re not using any of these posts yet on your social media profiles, start implementing any of these useful strategies. Make sure you start adding them to your business social media marketing strategy to increase social media engagement and drive more sales.

There are plenty of different ways to plan social media strategy for marketing. Social media is different for each company but the goal is the same to engage more and more audiences. Make sure to use your approaches so that you can stand out from your opponents.

We, at INFOCRATS Web Solutions, suggest taking the help of social media posts to engage customers and get more leads & sales to grow your business.

If you have any queries, feel free to get in touch with us.

Email: info@infocratsweb.com
Website: www.infocratsweb.com
June 11, 2021
Organic Marketing vs PPC, Which is Better?
For nearly a decade, which is better Organic Marketing or PPC has been a big question for everybody to understand the answer to the better digital marketing service between organic and PPC marketing. Every business invests within their Digital Marketing to drive growth in the businesses.

If we bring up organic marketing, many brands gain effective results with non-paid marketing. In this list Mint, American Express, Walmart, Amazon, Neilpatel, eBay, etc can be seen doing organic marketing. Brands are successfully booming with PPC marketing.

For marketing professionals, it’s easy to understand the marketing strategy, but for others, it’s a bit difficult.

So, how can we classify organic marketing?
Organic marketing is also referred to as inbound marketing or non-paid marketing, The defining act of getting your customers to come to you naturally over time-out. In simple words, organic marketing is often deciphered as any sort of content marketing that isn’t paid for. Anything you don’t directly spend money within the marketing strategy comes under organic marketing.

The Objective:

To build a relationship with your audience and user engagement for an extended time. Organic marketing tactics are helpful to keep up a long-time organic search presence, ultimately it helps brands that want customers to go to them regularly. And although you’re doing less “pushing” with organic marketing, when done right, you’ll be able to generate a gentle stream of loyal traffic.

The Strategy:

Organic marketing is all about content, images, website performance including all the content over the web. Professionals create and publish SEO-optimized content, then promote the links via social media platforms and Emails.

The subsequent tactics that are involved in Organic Marketing:
- Organic and unpaid social media posts
- Blog/Article posts
- Guest blogging/posting
- Search engine optimization (SEO)
- User-generated content
- Email marketing
Pros:

An organic marketing strategy can give businesses a permanent place over the internet without spending a lot of money and enable brands to succeed. This strategy can help drive traffic to come up with sales, customer trust in the brand, and permanent traffic.

Cons:

The drawbacks of organic marketing aren’t a fast fix, but it goes the space in helping brands to establish and maintain, and sustain growth. During this plan sharing niche content and regularly engaging the audience could be a big task and it takes lots of time and plenty of effort.

To accelerate your reach and build exposures ahead of a much larger audience, make the positive effect. According to Gary Vaynerchuk, “Use your hard work if you are at the starting stage, not coins.”

On the other hand, Pay-per-click (PPC) is an advertising model that lets advertisers place ads on an ad platform and pay the host of the platform when their ad is clicked. PPC marketing allows businesses to target, reach, engage, and convert their audiences quickly and directly with the help of ads.

According to leading statistics from search engine Land, 75% of individuals say that paid search ads make it easier to search out the information that they’re searching for. One-third of users say that they click on a paid search ad because it directly shows the information they were searching about.

In terms of social media, you may be seeing certain ads because the advertiser deems you to be their target audience.

The Objective:

PPC ads are a growing sector of the paid media world and almost every brand once in a while tries to do PPC advertising for their business growth because it’s the foremost effective in driving quick results or a hard sell for the brands. The main aim of marketers to choose this marketing strategy to attain a solid return on investment for quick results. For PPC ads or Paid marketing marketers can track conversion and engagement rates for each advertisement to measure the success of paid marketing campaigns.

The Networks:

This approach involves distributing ads on digital platforms. For marketers, Pay-per-click is a common paid marketing tactic, in which they pay the publisher every time an advertisement is clicked. Whenever the audience ends up on the brand’s website or products via an advertisement, their views are counted as paid traffic.

Here are some best networks for PPC:
- Google Ads
- Microsoft Ads
- YouTube
- Facebook
- Instagram
- LinkedIn
- Twitter
- Pinterest
Pros:

Without a doubt, PPC is better for brand awareness and establishing an online reputation. The PPC helps brands to build trust with the audience, and it allows marketers a way to measure the results of PPC ads. These highly targeted ads allow brands to reach the desired demographic area and focus on people within a specific age group or gender. PPC ads are the best for targeting the audience by the time as per their interest and surfing. If you are getting clicks on your PPC ads and traffic to your landing page and got conversions are the best way to calculate your ad result.

The key phases of any PPC ads are the planning phase, execution, and optimization phase.
- In the planning phase goal of ads, audience, keyword planning, competitor analysis, marketing channels, and brand projection plays a major role.
- The execution phase of PPC ads depends on the targeted audience, ad headlines, and the page you want your audience to land on.
- The optimization phase is where you can see your ad result and insights of the ads which are the final and most important part of PPC ad campaigns.
Cons:

PPC and other digital marketing strategies are all not easy at all. In PPC since there are tons of variables involved and you may lose a lot of money if you’re not careful. Businesses find it rather difficult compared to other strategies. The ads will disappear whenever the campaign ends, then it’s hard to sustain on the web. Also, PPC can’t guarantee conversions and sales.

Which is better Organic Marketing or PPC?

It’s important to think about how you can best address all of your business goals through a combination of organic and paid marketing tactics. The marketing strategy should build out marketing strategies with the approach that’s best suited to satisfy the goals at hand. Oftentimes organic and PPC marketing can add tandem to drive the desired results.

However, although you do have all the money in the world, we recommend you have a proper Organic digital marketing strategy alongside your paid campaign to make sure you build a brand for a long-term profitable future.

Wrapped up-

Organic Marketing and PPC are two sides of the same digital marketing coin. The purpose of organic marketing is to create a loyal and authentic audience and the PPC is used for quick results for brands. We can say that organic marketing is a long-term process and the goal and PPC is best for those who want to Google keyword ranking using keywords with the help of ads.

We suggest brands do both organic marketing and PPC to hold a rank on search engines because both marketing strategies have their own benefits.

If you have any doubts, feel free to contact us.

Email: info@infocratsweb.com
Website: www.infocratsweb.com
March 16, 2021
Latest Digital Marketing Trends 2021

As we all know that the year 2020 was unforeseeable due to the COVID-19 pandemic! Almost every business is turning online for selling products and services. Now, it’s high time to move ahead and reshape the landscape of digital marketing.

Every online business owner needs to adopt the latest digital marketing trends and work in the new normal for better results. But, what are the fundamental digital marketing trends 2021 that a business should consider to attract more customers and retain potential customers that can generate more traffic, leads, and ROI?

Here are the latest digital marketing trends 2021 to consider-

1. Featured Snippet- Featured snippets are selected search results that Google uses to answer the questions of the users, without the users’ need to click anything.

A featured snippet is generally featured on the top organic search results and below the ads in a box. It helps in giving additional brand exposure in search results. However, it is quite challenging to rank featured snippets and give specific information that can raise customer’s interest.

2. Live Streaming-Today, live streaming is gaining popularity to a higher extent and more than 85% of the digital marketers are using video marketing to gain momentum.

On average, 75-85% of the businesses are using video live streaming for giving product demos, the behind-the-scenes screenplay of the professional brand, interviews, and a lot more.

Through live streaming, you can be benefited from a direct conversation with your potential consumers or specific targeted audience. This will help you to make your audience feel more comfortable and connected to the brand. Besides, the options of live support, doubt clearing sessions, and tours are also available.

3. Voice Search- Although, voice search is not a part of the Google search algorithm. But, it is a better way to determine various results that users are searching for than doing a text-based search.

In terms of search engine optimization, it is the best way to get information with the help of voice search components for people. In 2021 and the upcoming years, digital marketing specialists need to optimize their content and work to make it voice-friendly. This would assist in increasing the overall searchability and visibility of the content.

4. Dark Design Patterns – Dark pattern is one of the best digital marketing trends in 2021. It is a kind of user interface that is designed to trick users and increase conversion.

The pattern of dark designs has come into the picture from the growth hacking perspective where teams of conversion rate optimization have certain targets to get sales. Dark patterns help in aligning the content and interaction with the specific business objectives! The major key to focus on, is to implement dark design patterns to accomplish the user’s goal.

5. Social Messaging Application- Nowadays, social media or social messaging applications are much more than simply sending emojis to your family or friends online.

People are spending 2-3rd of their overall time on social messaging with each other! Thus, it makes true sense to market the product and service offerings of your company on social media. A recent Statista report suggests that there are billions of people using the Facebook messenger application! Almost 10 billion messages are sent between businesses and customers on Facebook Messenger every month.

Coming next to the WhatsApp messaging app, there are nearly 1.5 billion active users, and more than 55 billion messages are sent every day.

6. Responsive Search Ads- Responsive search ads are categorized under automation and are powered with Artificial Intelligence.

Responsive search ads help Google to optimize ad copy, headlines, call-to-action based on the search terms and targeted audience. It eliminates the hassle of figuring out the headlines and related short description tasks. As you will get approximately 15 headlines and 4 short descriptions to create productive ads for the most valuable consumers.

7. AI-Enabled Chat Box: Artificial Intelligence-enabled chat box helps consumers to give a human-touch while shopping online.

The AI-enabled chatbox can speak to customers in complete sentences thereby giving answers to their questions that arise during shopping. The remarkable thing is that it will give the illusion like any human is interacting and involving the customers in the process.

8. Visual Search- With this digital marketing trend 2021, instead of writing some description into Google, now people will be able to upload images and get details about an item.

For example- If you have uploaded a photo of any plant on Google search engine, the result comes out to be the historical data of the plant. When any user searches product information on Google, they will see similar products and the store offering the same product. To use visual search for your leading business, you need to add appealing images with relevant descriptive images!

9. Online Reviews & Ratings- Online Reviews and ratings play a significant role in maintaining brand value online. It can either make or break the company’s reputation to a good level.

When a company talks about the particular product and service offerings, the customers can give real feedback and reviews online! Any positive review from the verified source can help your business to stand out from the market crowd and start developing trust in viewers.

10. Employee Engagement- Employee engagement helps in developing a good online community that will speak about your company and shares their individual experience on social/professional platforms like LinkedIn and Facebook.

It is recommended to post events, articles, welcome messages to get more engagement and traffic! LinkedIn is a great example of how you can increase employee engagement in a unique way. You can encourage employees to talk about their company experiences and share their interesting work stories.

If you are looking for the full spectrum of digital marketing services followed by the latest digital marketing trends 2021, then you should schedule an appointment with INFOCRATS Web Solutions.

INFOCRATS Web Solutions is an award-winning digital marketing company in Indore that offers digital marketing services including search engine optimization(SEO), social media optimization (SMO), pay-per-click (PPC), content marketing, and a lot more!

They are well-known for performance delivery in the market and work to render fruitful results to their valuable clients. The company is more transparent and accountable in terms of results as well as pricing.

For any queries, get in touch with us!
Call: +91-731-2541056 | Visit: www.infocratsweb.com | Email: info@infocratsweb.com

February 17, 2021
Top Benefits of Digital Marketing for your Business

Can you envision digital marketing can do wonders for your business? Digital Marketing is one of the most powerful marketing methods that can help customers to reach your business and also, target your ideal buyers. Digital Marketing acts as a connecting line between the product offerings of a business and the qualified consumers looking for buying that specific product. It is one of the main activities that every business needs to perform, for convincing a customer towards its products or related service subscription.

Today, businesses are focusing more on digital technology to gain customer insights or to generate a good return on investment. It’s no wonder that almost everything is going digitized post-pandemic! More and more people are looking for buying products online.

As per the recent study and research, 75-80% of the customers are conducting online research for buying products online. This is why, digital marketing services are essential and no business can exist without effective digital marketing, branding, and promotion.

Here are the topmost 8 benefits of digital marketing for your business:

1. Convert Viewers into Potential Customers- In the modern era, digital marketing is the most powerful marketing tactic. It can transform the conventional way you use to promote your business and reach new people for ROI. With the help of online marketing plans and key strategies, you can convert your viewers into valuable customers! This will help you to get more quality leads and hence, better return on investment.

2. Target Specific Pool of Audience- When it comes to run any digital marketing campaign including SEO campaign, SMO campaign, or email marketing campaign, you can target a specific pool of audience and hit the right people within the targeted niche. You can hit the right audience based on the location, age, keywords, interests, and other factors too. This assists in raising the number of valuable consumers to your business thereby decreasing the marketing activities required to do so.

3. Online Brand Awareness– Using digital platforms and social media channels, both small and big businesses can build the reputation and brand of your company. It is essential to align the business objectives with the interest of the customer. Digital marketing is a convincing methodology to build trust in the customers!

4. Track Digital Campaigns Easily– The success of marketing campaigns is uncertain. However, with the help of digital marketing, it is easy to track and measure the results of digital campaigns to check how the plan is going on. For measuring certain goals on the website, Google Analytics is an effective tool that can easily measure the performance or track the number of users coming to the website. Google Adwords is another tool that helps in monitoring the performance of the ads on Google search.

5. Know About your Competitors & Competition in the Market– Today, numerous brands and businesses are available for similar types of products! It becomes very difficult to choose which one is the best for the particular product. So, when you ramp up your business on result-oriented digital marketing campaigns using various channels, there are more chances that customers will come to you and make a purchase from your store. Many competitor analysis tools are available that will help you to know the strategies, plans, and SEO campaigns that your competitors are running. This will indirectly assist you to plan your SEO campaign and get an edge over them.

6. Better Conversion Rates– Think like you are having your professional website with an amazing look and feel, and your potential consumers are just a click away from making a product or service purchase. The biggest benefit of going online and seeking digital marketing services is that you don’t need to get up and take follow-ups from the customers to make a purchase from your shop, they are allowed to access your website 24*7 and shop online. Ultimately, it helps in improving the conversion rate.

7. Low Marketing Budget– Marketing budget is one of the major financial loads to any leading business! While big businesses might not have any issues in spending dollars for promoting and advertising their business on different online media, for small and medium-sized businesses, it’s a big challenge that can turn to be a nightmare. Marketing of business through digital means is an effective, and yet affordable way to create a significant impact on your business in the online world.

8. Ensure Online Business Exists– Through digital marketing, marketing specialists can plan and implement several ways to gain customer’s trust and ensure the survival of the online business. You can easily target the right people at the right time within a specifically targeted niche! Moreover, the professionals can take further steps and work on an actionable plan for the success and betterment of the business.

The bottom line is, digital marketing service is a must to run your small or medium-sized business. Digital marketing is a cost-effective way to advertise your business and influence conversions. You need to follow the right actionable digital marketing plan and work on result-oriented strategies to get quality leads.

To market your business digitally, consult digital marketing specialists at INFOCRATS Web Solutions. INFOCRATS Web Solutions is a highly distinguished digital marketing company in Indore that offers search engine optimization, social media optimization, email marketing, content writing, and video marketing too.

Write your requirements at info@infocratsweb.com | Visit: www.infocratsweb.com

February 1, 2021
How to increase relevant traffic through content marketing?

Today, content marketing is valuable! Having quality traffic on your content is equally important. Did you know, why so?

You can ask content marketing experts the same question and they will tell you “happy customers in bulk”. The most often that comes after the potential customers is their wish list and they will only retain to your website if you are fulfilling their demands with your unique products and services! This is one of the simplest ways to acquire more traffic to a website. The same criterion goes with the content.

According to HubSpot, marketing gigs who love doing effective blogging are 10 times more likely to get a good return on investment. If you want consistent and competent search traffic on the content, and don’t know where to initialize, read the strategies mentioned in this blog post.

There are various ways available that help in increasing the relevant traffic through content marketing-

(1) Think About Your Audience First: Talking about search engine optimization, you might know that you are allowed to optimize your blog content by putting the right keywords such as long-tail keywords. These keywords help in targeting the right audience and twigging potential customers to you.

It depends on three factors mainly-

1.1 Targeting Specific Audience Group- Whenever you think about the traffic quality, think about your specific audience group. Always check who is your audience, what issues they are facing, and many more!

1.2 Write SEO Friendly Content: To write SEO-friendly content, do in-depth keyword research, and mention the keywords rightly. This helps in improving website visibility.

1.3 Create Content on the Basis of User’s Problems- It is important to mention the user’s problems in content and give answers to the queries of the users.

(2) Utilize Long-tail Keywords: It is a good practice to perform in-depth research of keywords and hyperlink them. Utilizing long-term keywords helps in increasing the content reach. Long-tail keywords help in allowing you to find out certain keywords and sentences that the search engine loves! These types of keywords are lengthier and more precise keyword phrases that people are more expected to use when they are near to the point-of-sale or looking for some product/service online. This gives high-quality traffic on the search engines to get the content, a user is searching for.

(3) Promote Blog on Social Media: Social media is creating a buzz in the world these days. There are different social media platforms like Facebook, Instagram, LinkedIn, Twitter, and many more are available. It is recommended to share and promote the links to the blog post. You are allowed to share and promote old content on these social media accounts at regular time intervals all through the day. This will assist you to get more relevant traffic from social media by enhancing your blog visibility and also, keeping your profiles more active. Luckily, you are allowed to automate social media promotion with tools such as HootSuite and Buffer. Using these tools, you can revive old social posts.

(4) Give Internal Links to Content- Internal links helps in connecting your content to the audience. It gives some ideas to search engines like Google, Yahoo, and Bing about the website structure. When you interlink blogs, you will be allowed to provide more link value to the important web pages and blog posts. Internal links are specific links from one web page on the same website to another web page. It is suggested to add internal links from high-authority web pages to those pages that require a boost for enhancing their performance on the search engines.

(5) Link Building is Must- Link building is a must factor for increasing quality traffic on the website as backlinks help in improving the ranking of a website. Whatever content you have written on the website, it is recommended to generate quality backlinks from it. The number of backlinks generated from top-ranking websites is quite helpful in co-relating specific products or services with the relevant organic search traffic. The only disadvantage of link building is that it is a time consuming and tedious process for a specialist person to work on.

Hire INFOCRATS Web Solutions to consult with an expert in optimizing your blog post. We are an award-winning SEO company in India that offers unique solutions to increase quality traffic on your website! We have dedicated content marketing gigs to market your content to the right audience and enhance ROI.

Email your queries at info@infocratsweb.com | Visit our website www.infocratsweb.com

November 23, 2020
Why Your Business Need 360 Digital Marketing Services?

As per the current scenario, almost all businesses are going digital. This gives rise to digital marketing services that help in increasing brand awareness and customer trust towards a particular business. Digital marketing requires targeting the specific targeted audience for your business, then work to gain trust and dominance with these potential clients. This approach unlocks the sales funnel with quality leads and assists your business crack bigger deals.

But, do you think that digital marketing services are simple enough to grow a business in this tough and challenging market? Only digital marketing is not enough. To grow a business and stay one step ahead of the competitors, give preference to 360 digital marketing services.

360 Digital marketing refers to the online branding and reputation management of your highly distinguished business almost on every digital platform. This includes different things such as search engine optimization, social media marketing, content marketing, paid advertising, data analysis, email marketing, SMS marketing, and so on.

Let’s understand, how 360 digital marketing helps you in enhancing your business and take it to the next level-

1. Effective Brand Recognition-

Did you know that E-Marketer revealed that by the end of 2020, digital ad spending will reach around $23 billion? In this scenario, it is quite crucial to dive deep into the right 360-degree digital marketing strategies and make your brand recognizable, otherwise, your growing business would be laid off behind its competitors.

Through 360 digital marketing services, you will come up with new ways to target your audience and provide them with good exposure. This helps in building effective brand recognition. You can reach out to loyal and old customers through social media and search engines who you have missed in the past times. To make your 360-degree digital marketing campaign successful, you need to define the right goals, specific strategies, and key performance indicators.

2. Enhance Online Presence of Your Business-

As consumers are going digital, it is high time to make and perk up your online presence. Nowadays, more and more people are searching for digital content and think that each purchase should be unique. And, the most popular search channels are Google, Yahoo, and Bing.

According to the latest study and research, 80% of the customers utilize websites and check reviews/ratings for better search. Nearly 20-30% of people use social media and top blogs to find out the products, services, or solutions they are looking for!

3. Grow Quality Social Media Appearance-

Today, it goes without saying that “there is no world without social media.” The key is to listen and engage customers on different social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and so on. When you think about social media, you will get to know that gone are the days when only youngsters or teenagers spend their time on social sites for interacting with friends.

Now, almost every person whether younger or older use social sites for communicating with family and showing their interest in various social profiles. Hence, it is very significant to have a strong presence on social media, a good number of followers, likes/comments on your social posts, etc. to automatically do your business branding and ultimately, generate leads.

4. Track Your Customer Anytime, Anywhere-

360 digital marketing campaigns are quite helpful in targeting the appropriate set of people anytime, anywhere. Unlike traditional methodologies of performing digital marketing, 360 digital marketing is the newest form of online marketing that allows you to choose the right and targeted set of audiences and track them through digital media 24*7 across the world.

With the digital campaigns running, you need to track digital marketing metrics. These metrics will help you get the perfect measure of return on investment and define certain areas of improvement for making the work plans better in the future. You should know that there are analytics tools available, which help marketers to analyze different ad contents and audiences. You can easily target smart and particular audiences as per your product/service offerings and can save plenty of time and hard-earned money in finding the relevant leads and loyal customers to your business.

5. Quality Lead Nurturing and Business Expansion-

To run a successful business, lead generation is the key. You need to focus more on how you get the attention of customers towards your business and transforming leads into potential customers.

If you are executing the 360 digital marketing strategies and managing a business online in the right manner, then you will yourself feel that your business is getting more quality leads with each passing day. In this way, you are not only getting relevant leads but also expanding your business on a global level. You are creating your brand name, credibility and thus, a good online presence. With this, more people will trust you and rely on your professional brand for their purpose.

Wrapping up:

It doesn’t matter whether you are running a local shop or a huge brand in the market, 360 digital marketing is the most important aspect these days. With the help of 360-degree marketing services, you will see that your marketing efforts are bringing true results to your business and so, grab the attention of loyal customers towards it.

Hiring a leading digital marketing company is the key to the success of your business when you are thinking about 360-degree digital marketing. You should hire INFOCRATS Web Solutions.

INFOCRATS Web Solutions is one such digital marketing agency that analyses your real-time market situation first and then plans its strategies to bring outcomes and fruitful results to your enterprise.

Get in touch with INFOCRATS Web Solutions now! We’d assist you in making right and accurate 360 digital marketing techniques as per your requirements.

For details, visit our website, www.infocratsweb.com. You can mail your requirements at info@infocratsweb.com

July 14, 2020
How is Digital Marketing Driving Business Growth in 2020? Why Companies Are Going Digital?

Whenever any small or big business gets established, the first focus of the business owners is to bring customers to the door. For grabbing the attention of customers to their business, they work on traditional forms of marketing including print ads, banners, and flyers etc.

However, with the evolution of technology and its emerging trends in the digital market, the forms of advertising have also been changed. While these traditional marketing strategies let your business flow in a small stream, there is an enhanced way that exists and can expand your business to a broader level. It really doesn’t matter how new your business is, you should not overlook the significance of going digital in the marketplace.

Before you plan to go digital to compete in the modern marketplace, you should be aware of the effectiveness of digital marketing in 2020 for any organization.

According to the HubSpot marketing statistics, only 61% of marketers believe that their marketing strategies are effective. But, still, they are investing a huge amount into digital marketing.

Let’s see how digital marketing drives business growth –

1. Increase Customer’s Attention:

Digital marketing develops a feeling of oneness in a potential client base. It helps you to grab the attention of your loyal customers in different ways. These ways can either be search engines, social media platforms or any paid medium that assists an organization to satiate the customers’ demands by rendering instantaneous response, actions and engagement.

2. Result Oriented Approach:

The result-oriented approach is one of the major aspects of digital marketing that drives business growth. This is the place where a company can keep an eye to measure the efforts and analyze the total outcomes coming from any plan. For this, the best marketing tool is “Google Analytics” which tracks your performance and gives you a clear vision of the results.

3. Global Brand Promotion:

Other than a successful online branding plan, no other method would be the easiest one for making your global presence. Any business with a clear and concise digital marketing strategy can spread its brand name among millions of users worldwide. You will get endless recognition for your products or services in the online market through social media marketing, search engine optimization, and content marketing too.

4. Higher Conversion and Better ROI:

Conversion basically means how many viewers of your business website are turning into potential customers. The success of a website is directly proportional to the conversion rates. A website might attract the attention of 1000s of visitors every day, but what if the conversion rate is very low? It would mean that there is some lack of the right strategy in the digital marketing campaign.

So, while planning any digital marketing plan, remember that the goal of digital marketing is to enhance the return on investment. And, the higher the conversion rate you get for your website, the more return on investment you will have.

5. A Good Way to Convey Existence in the Market:

With the help of digital marketing, you can make people aware of your brand on a global basis. Now, people are using a digital medium such as the Internet to know about any start-up company or its product offerings. This trend is rapidly rising in the market after the use of mobile-based Internet services.

Do you think it’s a good choice for small and big companies to switch from direct to Digital Marketing? Yes, it’s a great choice to move towards digital marketing. Digital marketing is the future of any business. It brings a consistent growth in the market and comes up with several unique functionalities. These functionalities include chatbots use on social media platforms such as FaceBook, programmatic advertising to automate ad buying, artificial intelligence for email personalization, conversational marketing and so on.

This post guides you to gain a competitive edge in the market over your top competitors.

Remember, the change in the way that the consumers are making decisions has made digital marketing is must to run and grow any business. You must consider digital marketing for business growth by knowing the current status of the business and target in the future. For improving the way your business competes in the market, you should approach a distinguished digital marketing company in India.

There are various digital marketing companies in the market that render effective SEO, SMO, PPC, and related services. However, INFOCRATS Web Solutions is the number one digital marketing company in India that offers result-oriented and efficacious digital marketing services as per the current market challenges. Having a proficient team of digital marketers, they make the right digital marketing campaign to intensify real-time interaction with the customers.

For further details, visit www.infocratsweb.com. If you have any queries, you can call us directly at +91-731-2541056.

February 21, 2020