Category: content marketing

Content Marketing and Social Media- The Most Powerful SEO Weapons

When it comes to content marketing as well as social media you must have heard a million times how powerful they are. However, the question arises, why are they considered your most powerful weapon in today’s day? When you think about SEO, you have any questions popping into your mind. The questions may include, “Is everything in SEO related to my website?”, “Does the path to SEO come along with social media?”, and “What do I have to do when it comes to content marketing?”

As providers of social media services as well as content marketing services, we understand these questions and even how to answer them. Firstly, all of the above questions or completely valid. When it comes to SEO and making sure that it works effectively, there are many balls that we all have to juggle. This includes on-page as well as off-page activities as well. Along with this comes social media and content marketing including blogs, website content as well as videos, and much more.

In this blog, let’s explore why these two weapons become the most important ones for you to carry in the digital world war.

The vitality of integration

When you think of a strong marketing strategy, think of a number of different components that it includes. As providers of content marketing services and social media optimization services, we have the management of both in our contracts. This is because we know in order to get the best results for you, we require everything to move in a proper alignment. To ensure the clarity of this statement, let us look at a simple example.

Step one: a potential customer finds your brand with the help of a keyword search.

Step two: they go to Facebook or Twitter and check the basic information about your business. They are easily able to find relevant as well as fresh content.

Step three: they visit your business website and find the content that they can relate to, in addition to recent blogs published on the website.

This particular potential customer will be much more likely to convert when your business passes all such tests that they make it go through just to ensure that the brand is valid. However, the imperative thing to remember is that none of this would happen if you wouldn’t combine all of these tactics into an integrated as well as comprehensive strategy.

This is why it is important to understand the vitality of integration when it comes to the content marketing services or social media services that you hire.

The formula to improve SEO is by combining content marketing and Twitter.

Here’s a fun fact for you: Google has started to index new content on Twitter. When Google conducts its web search, it collects pages to index. This includes Twitter. The whole process happens very quickly. Certain variables tend to affect the time at which the Twitter content gets indexed by Google. This includes variables like when the content was created, how many people are tweeting it at a given time, the retweets all over, and much more.

In this case, when someone has a sound social media strategy that incorporates links, curated content as well as images they will find better results. This kind of content marketing approach can create a lot of traction as well as decrease the time Google requires to find your business. This turns out to become a huge benefit for not only social media but also for SEO.

But, how does Google rank a website?

If you want to understand this in the simplest manner, Google ranks a website and posts it higher if it believes that the brand is a credible source. The credibility of your brand is judged by the power of your content marketing. This also includes the backlinks to your website as well as your social media influence.

If you want to check the credibility of your business, ask yourself the following questions:

-is my content applicable to my brand?

-are all my customers engaging with the content on my social media profiles?

-have I cultivated influencers that interact with my content as well as my brand?

If the answer to all of these questions was a yes, then you will most likely see your website ranking increase.

Adopt a content marketing strategy that is evolving and fresh!

If you want to keep your page rank and make a difference with your SEO then you will need to approach it from a number of angles. This is why content and social media become the most powerful weapons for you. So, you should be creating more content whether it is on your website or on your social platforms. This will make sure to support your efforts elsewhere. Ensuring that you are sharing your keywords as well as key phrases everywhere is a great idea. Linking back to your website regularly will support your SEO strategy like nothing better can.

In conclusion, even if you know that the two most powerful weapons or social media and content marketing, it is very important to know exactly how to use them for your benefit. By reading such blogs and adopting great new strategies your business can show you improvement quickly and progressively. However, if you are feeling intimidated by so much information related to these, you can always seek help.

Providers of digital marketing services in India like Infocrats can help you curate the perfect strategy for your business. All you need to do is tell us how much you are willing to be involved and we will handle the rest.

If these two weapons are used correctly, they can show you wonders for your business. With the help of some guidance, you can understand social media and content marketing very easily and take it further all by yourself. All you need is a great strategy and consistency to keep up with it, for groundbreaking results.

November 14, 2022
Top 7 Google Ranking Factors in 2022
Search engine marketing (SEM) is a field that is constantly evolving. Google’s algorithm to rank local search results may vary, depending on the kinds of signals, making it slightly difficult to understand for online marketers where your efforts should be dedicated. It is important to understand the key SEO factors for a better ranking in 2022.

Businesses who are opting for SEO services know how vital it is to boost brand presence, the ranking factor is tagging along with it. However, in this competitive world, businesses are striving harder to ensure their website ranks as high as possible on search result pages (SERPs) and Google uses over 200+ ranking factors that you must take care of while planning an SEO strategy.

1. High-quality content

Content is essential for SEO ranking as this is what attracts search engines to index your web pages correctly and helps rank your website better in search engines.

Google analyzes the quality of content by reviewing the content and structure of a page- taking into important factors such as incoming and external links, keyword relevance, density, and usability.

High-quality content that is well-structured, engaging, and provides value and relevant information to its readers has more chances of ranking.

Remember, quality beats quantity every time, so ask your digital marketing company to focus on value, not word count.
1. Site and Page Speed
Popular search engines like Google, Yahoo, and Bing work hard for improving user experience. Therefore, the loading speed of a website is a significant SEO ranking factor that should be considered by businesses.

Unfortunately, a poor website loading speed is a major issue that a fast 4G or 5G Internet connection cannot resolve. Websites have to be optimized according to the latest standards to get loaded fast.

Google prefers to rank websites that load the content instantly more highly. According to Unbounce reports, the speed of the website has a significant impact on a site’s ranking and user experience. For instance, roughly 64% of people state that the loading time affects their decisions to make an online purchase.
1. Technical Health & On-Page SEO
On-page SEO is a type of technical SEO that focuses on fixing things like missing metadata, broken internal links, and HTML source code for overall website health, as well as optimizing written content.

It is critical to maintain a healthy website that stabilizes search rankings and serves as a foundation for further optimization.

On-page SEO organizes webpage content so that crawlers can index the information they’re looking at and, as a result, rank the page higher.
1. Rank Brain
RankBrain is another major Google ranking indicator, with the goal of providing the most relevant and useful results by better understanding the human intent behind a search query. RankBrain uses machine learning to comprehend complex searches and their relevance to certain topics, while also considering how the user interacts with the specific set of search results. As a result, search results that have a higher user success rate are rewarded with better rankings. Read about the Rankbrain Algorithm guide here!
1. Domain Authority
The domain authority of your website is the next Google ranking factor you should work on. It’s a search engine ranking metric that demonstrates your site’s expertise on a specific issue and its potential to rank on search engines.

Moz creates domain authority and assigns a score between 1 and 100. The higher your domain authority, the more likely you are to rank on Google.

You can now increase the authority of your website through a variety of methods. Obtaining high-quality backlinks is a good place to start. However, having a large number of backlinks does not always imply higher ranks.

This is where you’ll need to generate fantastic industry-specific content.
1. Mobile–Friendliness
According to Statista, mobile devices account for the majority of Internet traffic. As a result, when ranking websites, Google and other search engines consider the needs of mobile users. They measure the time it takes for a page to load on a mobile device. They also look and see if websites are suited for consumers who access content via smartphones and tablets. To be well-ranked, websites should have responsive layouts. In a nutshell, a mobile-friendly layout arranges all of the elements in a specific order based on the size of the screen.

To learn more about the benefits of having a mobile-friendly website visit here!
1. Featured Snippets
It’s a never-ending battle to reach the top of Google’s organic search results.

However, just because it’s difficult doesn’t mean you can’t succeed. Even if you aren’t in the first place, you can still outrank it.

But how do you do it? Is it even possible to do so?

Yes, you can do that if you claim a featured snippet.

Featured snippets are the short excerpts that show at the top of Google search results. They’re placed in what’s called position zero, which means they’re high above everything else, making them easy to notice and click on. Currently, featured snippets account for 8% of all clicks associated with a search query.

Bottom Line

SEO has a big impact on online or local businesses. It’s good to make a website well-optimized to hit the top position in SERP.

Recognizing and analyzing the different elements with the help of the top SEO company in India can bring a significant impact on your local SEO rankings.Because it is the first step towards walking the long road ahead. Since the competition is rising, it is vital to keep the focus on major SEO ranking factors, especially for service-style businesses or small brands.

These Google ranking factors can make or break your digital marketing strategy so keep your eye out for updates and you will have a good chance of succeeding.

How Can We Help?

At INFOCRATS, we plan and implement result-driven digital marketing strategies to bring traffic to your website. We are specialized in SEO tools and techniques and through these tools, we help businesses in boosting their ranking on search engines. The more your brand becomes visible on search engines, the more likely you will see an increase in your sales.

Feel free to get an SEO consultation from our experts by dropping an email at info@infocratsweb.com
July 29, 2022
Top 8 Industries Growing ROI With Digital Marketing

Companies must be willing to adopt new trends and smart business solutions to overcome the market’s natural evolution and stay ahead of the competition. Digital marketing has become a critical component of this transformation, one on which all businesses have come to rely. There are industries that are more reliant on the work of professional digital marketing organizations than others, as with all worldwide solutions. In this post, we examine the top industries that will profit from digital marketing in 2022, as well as why they will.

Digital marketing is one of the fastest-growing industries in India. With a 99% internet penetration rate in the country, let’s take a look at the top 10 industries making the most of the digital marketing wave.

Retail

Brand presence is the topmost benefit the retail industry derives by using digital marketing services. According to Statista, 2.05 billion people worldwide are online buyers. According to another study, 63 percent of customers start their shopping adventure online, regardless of where they buy the merchandise.

As consumers become more knowledgeable, it is becoming increasingly important for a retail company to have an online presence. In reality, retail is one of the top industries that implement digital marketing strategies to innovate and prepare for the future.

Marketing

It is expected and logical for marketing companies to benefit most from the introduction of the latest digital marketing solutions. After all, digital marketing constitutes every online interaction between the consumer and the company, no matter how large or big. With the marketing niche, their revenue is directly dependent on their implementation of digital marketing strategies that include SEO, PPC advertising, Social media marketing, Email campaigns, GMB advertising, or any other digital channels. If marketers utilize one of these channels, they will be able to earn profit from it by helping other businesses and individuals boost their online presence.

Real Estate

Real estate brokers and agents get to list and showcase multiple home and office properties, reach out to a large group of buyers and benefit from the services of an SEO company in India.

Consumers can easily explore properties with immersive experiences like virtual tours and live videos.

Partnering with a trusted and professional digital marketing company can help real estate companies reduce customer acquisition costs and achieve a good return on investment (ROI).

Healthcare

The entire COVID-19 pandemic has demonstrated just how important it is for people to have online access to doctors, practitioners, and healthcare advisors in case of emergencies in the crisis. That is where the availability of online resources in terms of blogs, forums, videos, etc can all come in handy. With the help of digital marketing services healthcare professionals can offer insightful articles and tips that can help people solve their emergencies, medical professionals can earn the trust of patients, expand their patient base, and enhance their online impact.

Education

Schools and universities can use the internet to promote their educational programs to students all around the world. The contact between students and teachers has grown more real-time as a result of social media.

Individual creators can also sell their courses to a wide range of people. There are a variety of websites and apps that allow people to learn life skills from the convenience of their own homes.

When it comes to the impact of digital marketing on ROI, education is one of the leading sectors benefiting from the internet.

Food

With the increasing influence of that urban lifestyle, people are busy with their work and they find less time to cook their own meals. This creates a large demand for the food industry. Whether we are discussing food trucks, fast food restaurants, or actual cafes there are a plethora of options available today. And in such a highly competitive market, a food seller needs to take every advantage, and consulting with a digital marketing service provider can be the right choice to start.

Focusing on video campaigns, the food industry is very reliant on social media advertising and paid to advertise. The campaigns target the emotional connection that foodies have with various types of cuisine. And the results that can come from implementing the right internet marketing solutions can be highly profitable for restaurant owners.

Fashion

The fashion industry has been at the forefront of digital marketing. The challenge now lies in differentiating several brands in the marketplace. As of 2020, Indian shoppers spent around 54 billion in a year by making purchases online. In a study conducted by PayPal, clothing accounted for 64% in India.

Fashion is undoubtedly one business where digital marketing has had a greater impact on ROI. It will be fascinating to observe how the sector progresses and uses AI-powered technologies, virtual reality, and augmented reality to their benefit.

Law

The law companies are adopting digital marketing services to increase their returns. According to recent surveys, nearly 34% of all law firms and attorneys in the USA have implemented an organized content marketing and local SEO plan. In addition, many law firms are using blogs to drive traffic to their businesses so that their business will improve as well.

Law companies with strong content marketing strategies and social media presence are highly earning benefits from digital marketing. With a targeted audience reach, paid ad campaigns, SEO, lawyers can boost ROI on their online marketing campaigns.

Ending Up!

There are several more industries that are expanding their business through digital marketing strategies. Keeping some of the important factors in mind and making them work right for your industry will help you get a positive return on your marketing investment. Make sure, you do not let the chips fall where they may. Analyze your business profit margins from digital marketing because the ROI of your company or brand depends on how you create and implement your online marketing strategy.

February 16, 2022
How to increase relevant traffic through content marketing?

Today, content marketing is valuable! Having quality traffic on your content is equally important. Did you know, why so?

You can ask content marketing experts the same question and they will tell you “happy customers in bulk”. The most often that comes after the potential customers is their wish list and they will only retain to your website if you are fulfilling their demands with your unique products and services! This is one of the simplest ways to acquire more traffic to a website. The same criterion goes with the content.

According to HubSpot, marketing gigs who love doing effective blogging are 10 times more likely to get a good return on investment. If you want consistent and competent search traffic on the content, and don’t know where to initialize, read the strategies mentioned in this blog post.

There are various ways available that help in increasing the relevant traffic through content marketing-

(1) Think About Your Audience First: Talking about search engine optimization, you might know that you are allowed to optimize your blog content by putting the right keywords such as long-tail keywords. These keywords help in targeting the right audience and twigging potential customers to you.

It depends on three factors mainly-

1.1 Targeting Specific Audience Group- Whenever you think about the traffic quality, think about your specific audience group. Always check who is your audience, what issues they are facing, and many more!

1.2 Write SEO Friendly Content: To write SEO-friendly content, do in-depth keyword research, and mention the keywords rightly. This helps in improving website visibility.

1.3 Create Content on the Basis of User’s Problems- It is important to mention the user’s problems in content and give answers to the queries of the users.

(2) Utilize Long-tail Keywords: It is a good practice to perform in-depth research of keywords and hyperlink them. Utilizing long-term keywords helps in increasing the content reach. Long-tail keywords help in allowing you to find out certain keywords and sentences that the search engine loves! These types of keywords are lengthier and more precise keyword phrases that people are more expected to use when they are near to the point-of-sale or looking for some product/service online. This gives high-quality traffic on the search engines to get the content, a user is searching for.

(3) Promote Blog on Social Media: Social media is creating a buzz in the world these days. There are different social media platforms like Facebook, Instagram, LinkedIn, Twitter, and many more are available. It is recommended to share and promote the links to the blog post. You are allowed to share and promote old content on these social media accounts at regular time intervals all through the day. This will assist you to get more relevant traffic from social media by enhancing your blog visibility and also, keeping your profiles more active. Luckily, you are allowed to automate social media promotion with tools such as HootSuite and Buffer. Using these tools, you can revive old social posts.

(4) Give Internal Links to Content- Internal links helps in connecting your content to the audience. It gives some ideas to search engines like Google, Yahoo, and Bing about the website structure. When you interlink blogs, you will be allowed to provide more link value to the important web pages and blog posts. Internal links are specific links from one web page on the same website to another web page. It is suggested to add internal links from high-authority web pages to those pages that require a boost for enhancing their performance on the search engines.

(5) Link Building is Must- Link building is a must factor for increasing quality traffic on the website as backlinks help in improving the ranking of a website. Whatever content you have written on the website, it is recommended to generate quality backlinks from it. The number of backlinks generated from top-ranking websites is quite helpful in co-relating specific products or services with the relevant organic search traffic. The only disadvantage of link building is that it is a time consuming and tedious process for a specialist person to work on.

Hire INFOCRATS Web Solutions to consult with an expert in optimizing your blog post. We are an award-winning SEO company in India that offers unique solutions to increase quality traffic on your website! We have dedicated content marketing gigs to market your content to the right audience and enhance ROI.

Email your queries at info@infocratsweb.com | Visit our website www.infocratsweb.com

November 23, 2020