Category: Blog

Handpicked SEO Strategies for Your E-commerce Website
SEO, or Search Engine Optimization, is the process of optimizing your e-commerce website to rank higher in search engine results pages (SERPs) and drive more organic traffic to your site. With the right SEO Strategies for E-commerce Websites in place, your e-commerce website can enjoy higher visibility, increased credibility, and ultimately, more sales.

Therefore, we have created and handpicked the best E-commerce SEO techniques you can use to boost your ecommerce website’s visibility and performance. Have a look:

1. Keyword research and optimization

This kind of research is the foundation of any SEO strategy. By identifying the keywords your target audience is searching for, you can optimize your website’s content and meta tags to rank higher in search results. To get started with SEO services in India, use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords and phrases. Once you have a list of keywords, make sure to use them in your website’s title tags, meta descriptions, header tags, and throughout your content.

2. On-page optimization

This process involves making changes to your website’s content as well as structure in order to improve its relevance and authority for specific keywords. Some key on-page optimization strategies for e-commerce websites include:
- Creating high-quality, keyword-rich product descriptions
- Optimizing product images with alt tags and captions
- Using header tags to organize your content
- Creating internal links between pages
- Making sure your website’s URL structure is clean and easy to understand
3. Content creation

Creating high-quality, relevant content is one of the most effective ways to attract and engage your target audience. By creating blog posts, guides, and other types of content that address your audience’s needs and interests, you can establish yourself as an authority in your niche and drive more organic traffic to your site. To maximize the impact of your content, make sure to optimize each piece with relevant keywords and share it on social media and other relevant platforms with the help of social media marketing company.

4. Link building

Link building is the process of acquiring links from other websites that point to your e-commerce website. These links help improve your website’s credibility and authority in the eyes of search engines, which can result in higher rankings and more organic traffic. To build links effectively, focus on creating high-quality, relevant content that other websites will want to link to. You can also reach out to other websites in your niche and ask for links, or participate in link exchanges or guest posting opportunities.

5. Mobile Optimization

With more and more users accessing the internet on their mobile devices, mobile optimization is becoming increasingly important for e-commerce websites. To ensure your website is mobile-friendly, make sure it is responsive and loads quickly on all devices. You should also consider creating a mobile app for your ecommerce store, which can provide a more seamless and user-friendly experience for your customers.

6. Local SEO

If your e-commerce website targets a specific geographic location, local SEO for E-commerce can help you rank higher in search results for that area. To improve your local SEO, make sure to include your business name, address, and phone number (NAP) on your website and in your meta tags. You should also create a Google My Business profile and list your business in other local directories, such as Yelp and Yellow Pages.

7. Analytics and tracking

Finally, it’s important to track and analyze your SEO performance to see what is working and what is not. By using tools like Google Analytics and Search Console, you can see which keywords are driving traffic to your site, how users are interacting with your content, and what kind of changes you need to make for improving your SEO’s performance. By understanding the insights and data generated from these tools, you can make informed decisions about your SEO strategy and adjust your tactics as needed to achieve the best possible results.

In addition to tracking your SEO performance, you should also regularly monitor your website’s technical health to ensure that it is functioning properly and is accessible to both users and search engines. This can involve checking for broken links, fixing crawl errors, and ensuring that your website is secure and encrypted with HTTPS.

Another important factor to consider is user experience (UX). A well-designed website with smooth and intuitive navigation can make all the difference in retaining visitors and converting them into customers. Make sure to keep your website’s layout simple and clean, and provide users with clear calls-to-action and easy access to your products and services.

Finally, don’t forget to stay up-to-date with the latest SEO Strategies for E-commerce Websites and best practices. Search engines are constantly evolving and updating their algorithms, so it’s important to adapt your SEO strategy accordingly to stay ahead of the curve. This may involve experimenting with new tactics or technologies, such as voice search optimization or artificial intelligence-driven optimization techniques.

In conclusion, SEO is a critical component of any successful e-commerce website. By implementing the strategies discussed above, you can improve your website’s visibility, credibility, and performance, and ultimately drive more organic traffic and sales. Remember to stay focused on your goals, monitor your progress, and continuously evaluate and adjust your tactics to achieve the best possible results. With a strong SEO for E-commerce in place, the sky’s the limit for your ecommerce website’s success.

One final tip to keep in mind is to be patient and persistent with your SEO efforts. SEO is not a one-time or short-term process. It takes time and effort to see results. It may also need to be continuously refined and adjusted as the strategy progresses. However, dedication can help you achieve long-term success and sustainable growth for your ecommerce website. Another important aspect of SEO is regularly monitoring your competition. See what they’re doing, the strategies they’re using, and the results they’re getting. You can then incorporate some of their winning strategies into your plan and make the necessary adjustments to stay ahead of the competition. This includes monitoring advances in technology and consumer behavior, and recognizing changes in search engine algorithms. Staying up to date and adapting to changes helps keep your SEO strategy effective and relevant.
February 20, 2023
How Important a Role Mobile App Plays to Maximize Lead Generation for Businesses?

Mobile apps are a powerful tool for businesses to maximize lead generation. With their easy accessibility and engaging features, mobile apps help companies reach potential customers in an effective and interactive way. Companies can use mobile apps to provide information about their services, products, and offerings, as well as engage with customers through the app’s features such as push notifications, polls, and quizzes. This helps capture more leads while also providing useful insights into customer behavior that could be used to target specific audiences or better optimize marketing campaigns.

Moreover, mobile apps allow businesses to track users’ journeys throughout their app experiences so they can better understand what drives conversions and optimize performance accordingly. This data helps them identify areas of improvement in order to increase lead generation and consequently boost sales and revenue. Furthermore, mobile apps are great for collecting customer feedback which can be used to fine-tune the app as well as create content and campaigns that best meet their customers’ needs.

Also Read: How to Reduce App Development Cost?

Overall, an effective mobile app strategy is necessary for businesses looking to maximize lead generation and increase sales. With its interactive features, user tracking capabilities, and potential for gathering customer insights, a well-designed mobile app has become an invaluable tool in today’s competitive market. Companies must invest in developing a reliable yet engaging app if they want to succeed in generating more leads and boosting their bottom line.

With the right app in place, businesses can enjoy added benefits such as increased customer loyalty and brand recognition. Having the right mobile strategy can help companies reach more potential customers, build trust with existing ones, and ultimately grow their revenue.

Why Investing in Mobile App Development is a Good Choice?

Mobile apps are here to stay and are becoming increasingly important for companies looking to maximize lead generation. Investing in a well-designed app that truly meets customers’ needs is essential if companies want to achieve their goals of increasing sales and boosting their bottom line. With a strong mobile app strategy, businesses can capture more leads, drive conversions and increase customer satisfaction all at the same time.

By investing in mobile app development, businesses will be able to increase lead generation, convert more customers and boost their bottom line. With its potential for creating interactive experiences, providing valuable customer insights, and ensuring user engagement, a well-designed mobile app is an invaluable tool in any business’ marketing arsenal. It can help companies reach more potential customers, capture leads, and build trust with existing ones – all of which are critical components of success in today’s competitive market. A strong mobile app strategy allows businesses to maximize lead generation while also growing their revenue in the long run.

Investing in a robust yet engaging mobile app strategy is essential for businesses looking to maximize lead generation. With its easy accessibility, interactive features, data tracking capabilities, and potential for gathering customer feedback, a reliable mobile app can be used as a powerful tool to help companies reach more customers, capture leads, and build trust. All these benefits can help businesses increase their sales and grow their bottom line in the long run.

Final Words:

To sum up, mobile applications are increasingly becoming an integral part of businesses’ marketing strategy if they want to maximize lead generation and improve their bottom line. Mobile apps offer an array of interactive features, insights into customer behavior, and tracking capabilities that allow companies to capture more leads while also providing data-driven strategies for better targeting potential audiences. Investing in a reliable yet engaging app is essential for any business looking to take advantage of the vast opportunities it presents in order to generate higher revenues and boost its overall success. By utilizing all its potential, businesses can reap the rewards of increased customer loyalty, brand recognition, and ultimately more leads.

February 7, 2023
How is Video Content Beneficial for SEO and CRO
SEO or search engine optimization is many times thought in regard to or in terms of the words on a page that Google “reads” when it is crawling a website. We all know that things like headers, meta descriptions, title tags, and written content on a page are clearly very important, but when it comes to content marketing, it is equally imperative to SEO, if not more. Did you know that when you add videos to a webpage, it can majorly help in improving your SEO? And, of course, we are all familiar with the benefits of SEO & CRO. On that note, you will be happy to know that videos are also hugely crucial to conversion rate optimization, or CRO as we call it. SEO, as well as CRO services, always work in conjunction with one another. This is done in order to drive traffic to a site. Further, it leads to getting the users to take the desired action, which is then called a conversion. Video is crucial to both of these things. In this blog, we will be discussing the benefits of Video marketing and how it helps SEO and CRO!

Let’s dig deep into why video is important to search engine optimization!

We are all required to get an understanding of what Google looks for when it crawls websites. We should be paying attention to what factors into Google’s rankings on the SERP; search engine results page. All of this is required before we answer the question of how video helps with SEO!

Google’s algorithms are very important to understand. They value the quality as well as the relevance of the content on a page in regard to the original search. This is done when Google is deciding what web pages should show up higher in the SERP.

This is why SEO practices often include optimizing the existing content on a page with the simple process of adding relevant keywords. On top of this, it should be made sure the content being put up is grammatically correct and reads well. This will ensure that there is no duplication of content.

However, it is a common misconception that Google if only looking at the text on a page. Google also goes on to scan for additional media types, including images as well as videos. This is the way it sees what the page offers, in order to make the search engine’s SERP, more relevant to users. In Google’s eyes, quality content with graphics as well as videos is a jackpot. Such are the benefits of video marketing, that websites with a mixture of quality text as well as visuals are considered varied and informative. This is a process done for boosting SEO efforts and giving you some of those great advantages of SEO.

And now, let’s dig deep into why video is important to conversion rate optimization!

Did you know that there are about 83% of video marketers have reported how video content has majorly helped them in increasing the average time, for which visitors stayed on their page? In fact, it has also been observed that a video on a website’s landing page has the capability to boost conversion rates by 80%!

The simple fact is that, if you provide more relevant content on your website, the users tend to engage and stay on it longer. On that note, typically, the more time for which someone is actively on your webpage, the more likely they will be to convert. The benefits of video marketing are not only that it helps drive more traffic to a webpage, but also that it keeps the users on the page as video gives them more content to interact with.

It has been observed that video also helps CRO as people are more inclined towards buying a product after they watch a video about/for it. This is because of the fact that people are able to retain more content of a message when they watch it in a video, rather than reading about it.

Our brains are hardwired for visual content. It processes this kind of content up to 60,000x faster than it processes text.

The pros of video marketing are that studies have shown about 54% of consumers ask for more videos from their favorite brands. The best type of content in order to attract people is video.

We are sure that now you have a good idea of the various benefits of video marketing and how it can lead to better SEO and CRO. Eventually, your business will be able to enjoy the great benefits of SEO & CRO as well.

By following simple steps, like increasing the amount of video you show to your user landing on your webpage, you can hack into all of these benefits. When you will be attracting users through video marketing, it will enhance your SEO, and eventually, you will be enjoying more of the converted users buying from you.

So, if you haven’t already started putting out more video content to attract your users, now is the time to get into it. In short, remember these 5 points on how video marketing can lead to achieving search engine optimization results.
1. Google Cares About Your Video Content More Than Ever
2. Video Marketing Will Lead to Major Traffic-Generation
3. Video Will Keep Users More Interacted on Your Site
4. People Are Always More Likely to Link to Videos
5. Videos Help in Improving the Value of SEO
Here’s hoping that you are able to relish the benefits of SEO & CRO as well as video marketing.
November 21, 2022
Is WordPress is the Best Platform for Building Websites?
WordPress is widely recognized as the most widely used content management system (CMS) on the internet. This platform is now used by 42.6 percent of websites, or approximately 85.6 million websites.

But why is WordPress so popular, and is it a suitable choice if you need a dependable website for your company?

WordPress was created with the intention of serving as a blogging platform. The primary tasks available to you when you install WordPress are adding new posts, distributing them via social media, and building static pages. For blogs like this or simple company websites, this native feature is sufficient.

Originally, WordPress was built to be a platform for blogging. In the very beginning, when you install WordPress, the basic functions available to you are adding new posts, sharing them via social media, and creating static pages. This native functionality is enough for blogs like this or simple company websites. However, if you want to build a custom and functioning web platform, you should avoid using WordPress for a business website because it is not scalable or functional enough to grow with your company and give all of the current automation and management features it requires.

If you’re still not convinced, read our blog and we will share a few solid reasons why WordPress is our top-most CMS choice, so you can make an informed decision for your business. Let’s check them out!
- Free and Open-Source
One of the most appealing aspects of WordPress is that the basic platform is completely free. This means you can try it out without having to pay for it, and you’ll have one less cost to worry about in the long run. There are numerous free and low-cost options available if you wish to make use of the additional capabilities provided by themes, plugins, and other tools.

Because WordPress is an open-source project, it is free. Using an open-source CMS with a long history, such as WordPress, has its own set of advantages. The platform is regularly updated, simple to configure, and thoroughly tested, and it has a large community that provides unequaled assistance. When you choose WordPress website design services means you’re choosing a flexible and time-tested solution that won’t break your account.
- Infinite Number of Plugins
As we have already mentioned WordPress is open source, anyone with coding skills can create tools, themes, plugins, and features for it. So WordPress now has one of the largest plugin libraries of any website builder in the world and it is continuously growing day by day! This huge library of plugins is what gives this CMS its flexibility. Need a product management tool? A payment tool? An SEO tool? More? There’s a plugin for almost every requirement or feature you want to add to your site- how amazing is that?
- High Rankings in Search Engines
If you decide to create a website, you probably want as many people as possible to view it. Effective Search Engine Optimization, or SEO for short, is one of the greatest methods to do this (apart from simply providing awesome content). Simply said, this means ‘tweaking’ your website so that search engines such as Google can quickly identify and display it in relevant search results.

WordPress core is well-optimized for search engines right out of the box, just like it is for security. For example, proper SEO requires both website speed and responsiveness for mobile devices, and WordPress covers both areas. An SEO plugin can provide you with even more possibilities. Our website design company India would like to recommend Yoast SEO, based on its ease of use and number of features. For further advice, a quick search on the Internet will net you tons of guides for improving WordPress SEO.
- No Coding Required
The designing of the WordPress themes enables users to work with on its interface without using any codes. All you have to do is, install a plugin then the functionality will be available for you to build the pages.

You will also get an option to buy website themes from the market that are specific for websites catering to a certain industry. There are also some beautiful themes in the market that can be used and are easy to scale.

After purchasing the themes you have to upload and install it on the website created using the WordPress platform. This will activate the modules and page builder from there you can start designing the website without any code.
- High Security
At the first glance, the reality that WordPress is an open-source content management system might appear to make it much more vulnerable to hackers since they have access to the codes. However, it’s actually a myth. The truth is, whether you are running a personal blog or a large product website, your site will be secured. WordPress is designed with security in mind, so it will help protect your data and content straight out of the box. In addition, security updates are released regularly to solve the latest issues and concerns.

If that isn’t enough, you have a free choice to download some of the best security plugins to make your site even safer from hackers.
- Unparalleled Support
Even with the help of an intuitive CMS like WordPress, website creation is still a big job. This is particularly true if you’ve never done it before. As we mentioned earlier, WordPress has a large community of users at all skill levels, and finding help in the for,m of tutorials, guides, advice or even direct assistance is rarely difficult. The official WordPress has its own information database and support forums. You can learn from the WordPress tutorials and courses that are available in both; free and premium.

Is WordPress Really the Best then?

For any startup or small business, WordPress is a great website builder if you want a robust web presence without sinking too much time and resources into the designing and development process. Choose the right web hosting platform, register a domain name, install WordPress and you have a website. Select themes from numerous options and install plugins that are useful for your business and you can start publishing and promoting your brand. In the current time, it is the best when you can truly take advantage of all its power.

But if you are considering building a website that looks professional and responsive do consider availing services of a custom WordPress development company– INFOCRATS. With us, get a skilled WordPress designer, website developers, state-of-the-art infrastructure, and latest technologies development services.
February 28, 2022
Use of Video Testimonials on Website’s Landing Page
Testimonials in the visual form are an excellent way for your potential customers to see and hear what your current prospects have to say about your company. According to a study conducted by Invisia, 90% of online shoppers believe that video representations help them make buying decisions.

Video testimonials from the clients capture emotion and authenticity better than any other form of media. About 59% of big companies would prefer video content rather than reading content.

Based on these stats, it is clear businesses need to include video testimonials. Even, if your landing pages do not bring conversions to your business, you can consider video testimonials as a missing piece of your conversion puzzle.

Are you are scratching your head, wondering how to get video testimonials from customers? Follow some of our tips to encourage your customers in the process of recording a review.

Choose the right customer- The first step is choosing the customer to record a video testimonial. He/she must be someone who has used your services or bought your product and has experienced great results.

Give them a call- Obviously, you would have customer contact details in your CRM, call them first before sending a formal permission letter. Be clear on what the customer should expect.

Give them perks- Offer them some benefits like discounts, free trials, and gift vouchers as compensation for their time.

Send a permission letter- Create a formal permission letter or email and mention every detail such as the time and location of the video shoot. Provide them some questions to answer in video testimonials or generate an outline of the video to allow your right customers to prepare.

Don’t Push- If you think your customer seems reluctant in recording a video, don’t push. Make sure they are happy with your products or services and happy to help.

Apart from this, you can ask your customers to record a review video at the place of their home and later you can upload it when you are about to make a great landing page using video testimonials. Digital Marketing Companies in India can help you in a professional way from gathering data in the initial stage to the publication of your landing pages ensuring you get maximum returns and conversions.

Pros of Including Video Testimonials on Landing Page

In the USA, most online marketers suggest using video testimonials in the digital marketing strategy and 57% of small and big brands utilize this strategy to get the most out of it.

Strengthens Brand Credibility

Testimonials are prominent on the greatest landing pages since they increase your company’s trustworthiness. After all, only a happy consumer would sing a products’ or services’ praises. You establish that your firm is worth the investment by demonstrating the effectiveness of your offerings and the resultant happiness of your consumers.

Keep in mind that people connect with other individuals. A client testimonial video is a type of word-of-mouth marketing, which is one of the most powerful marketing tactics in the world. A person who speaks about their own experience with a product establishes trust and establishes an emotional connection and might be your prospects become customers.

Fantastic for SEO

What are the benefits of using video testimonials?

To stay relevant in today’s landscape, your company must be among the top search engine results. Your organization can achieve this through search engine optimization (SEO) and reputation management.

According to Forrester Research research, video content is 50 times more likely to rank on Google’s organic page rankings. So, by incorporating video testimonials on your landing page, you’re providing search engines exactly what they want. Your website will be at the top of the search rankings before you know it.

Boosts Conversions

Showcasing video testimonials is the best way to get a result-oriented landing page for your company. According to data by Vocal Video, enterprises have seen a 50% of hike in conversion rates when they used testimonial videos in their marketing campaigns.

Of course, you have to invest time and resources to produce videos created with landing page conversion optimization in mind.

Plus, there is the question of how to create a landing page for your business.

You can partner with a professional custom website design company that delivers best-in-class website design and paid marketing services.

How to Optimize Testimonial Videos?

Producing the best video testimonials is just the first step. The next step is to use them properly on the website and make them work for you. This is done using the client video testimonials best practices.
1. Showcase positive reviews of your service or product.
2. Keep it short because a customer’s attention does not last more than 70-90 seconds.
3. Position your client testimonials video at the top of the landing page and center-aligned. This placement of the footage has a 32% higher conversion rate.
4. Be authentic, make sure your customers are genuine.
5. Hire a pro; in order to execute all of these landing page best practices effectively, hire a digital marketing company because they have expertise in creating landing pages for several marketing campaigns.
CONCLUSION

Have you got your answer on the importance of video testimonials on the landing page? It’s a surefire strategy to boost CTR and positively impact your company’s bottom line.

In 2022, video testimonials have been considered as versatile marketing tools to build trust among customers and get the phone ringing.

Infocrats is a full-service digital marketing company offering landing page optimization services. Talk with a marketing specialist at seo@infocratsweb.com or fill the contact form to receive a call from your pros.
January 10, 2022
Organic Marketing vs PPC, Which is Better?
For nearly a decade, which is better Organic Marketing or PPC has been a big question for everybody to understand the answer to the better digital marketing service between organic and PPC marketing. Every business invests within their Digital Marketing to drive growth in the businesses.

If we bring up organic marketing, many brands gain effective results with non-paid marketing. In this list Mint, American Express, Walmart, Amazon, Neilpatel, eBay, etc can be seen doing organic marketing. Brands are successfully booming with PPC marketing.

For marketing professionals, it’s easy to understand the marketing strategy, but for others, it’s a bit difficult.

So, how can we classify organic marketing?
Organic marketing is also referred to as inbound marketing or non-paid marketing, The defining act of getting your customers to come to you naturally over time-out. In simple words, organic marketing is often deciphered as any sort of content marketing that isn’t paid for. Anything you don’t directly spend money within the marketing strategy comes under organic marketing.

The Objective:

To build a relationship with your audience and user engagement for an extended time. Organic marketing tactics are helpful to keep up a long-time organic search presence, ultimately it helps brands that want customers to go to them regularly. And although you’re doing less “pushing” with organic marketing, when done right, you’ll be able to generate a gentle stream of loyal traffic.

The Strategy:

Organic marketing is all about content, images, website performance including all the content over the web. Professionals create and publish SEO-optimized content, then promote the links via social media platforms and Emails.

The subsequent tactics that are involved in Organic Marketing:
- Organic and unpaid social media posts
- Blog/Article posts
- Guest blogging/posting
- Search engine optimization (SEO)
- User-generated content
- Email marketing
Pros:

An organic marketing strategy can give businesses a permanent place over the internet without spending a lot of money and enable brands to succeed. This strategy can help drive traffic to come up with sales, customer trust in the brand, and permanent traffic.

Cons:

The drawbacks of organic marketing aren’t a fast fix, but it goes the space in helping brands to establish and maintain, and sustain growth. During this plan sharing niche content and regularly engaging the audience could be a big task and it takes lots of time and plenty of effort.

To accelerate your reach and build exposures ahead of a much larger audience, make the positive effect. According to Gary Vaynerchuk, “Use your hard work if you are at the starting stage, not coins.”

On the other hand, Pay-per-click (PPC) is an advertising model that lets advertisers place ads on an ad platform and pay the host of the platform when their ad is clicked. PPC marketing allows businesses to target, reach, engage, and convert their audiences quickly and directly with the help of ads.

According to leading statistics from search engine Land, 75% of individuals say that paid search ads make it easier to search out the information that they’re searching for. One-third of users say that they click on a paid search ad because it directly shows the information they were searching about.

In terms of social media, you may be seeing certain ads because the advertiser deems you to be their target audience.

The Objective:

PPC ads are a growing sector of the paid media world and almost every brand once in a while tries to do PPC advertising for their business growth because it’s the foremost effective in driving quick results or a hard sell for the brands. The main aim of marketers to choose this marketing strategy to attain a solid return on investment for quick results. For PPC ads or Paid marketing marketers can track conversion and engagement rates for each advertisement to measure the success of paid marketing campaigns.

The Networks:

This approach involves distributing ads on digital platforms. For marketers, Pay-per-click is a common paid marketing tactic, in which they pay the publisher every time an advertisement is clicked. Whenever the audience ends up on the brand’s website or products via an advertisement, their views are counted as paid traffic.

Here are some best networks for PPC:
- Google Ads
- Microsoft Ads
- YouTube
- Facebook
- Instagram
- LinkedIn
- Twitter
- Pinterest
Pros:

Without a doubt, PPC is better for brand awareness and establishing an online reputation. The PPC helps brands to build trust with the audience, and it allows marketers a way to measure the results of PPC ads. These highly targeted ads allow brands to reach the desired demographic area and focus on people within a specific age group or gender. PPC ads are the best for targeting the audience by the time as per their interest and surfing. If you are getting clicks on your PPC ads and traffic to your landing page and got conversions are the best way to calculate your ad result.

The key phases of any PPC ads are the planning phase, execution, and optimization phase.
- In the planning phase goal of ads, audience, keyword planning, competitor analysis, marketing channels, and brand projection plays a major role.
- The execution phase of PPC ads depends on the targeted audience, ad headlines, and the page you want your audience to land on.
- The optimization phase is where you can see your ad result and insights of the ads which are the final and most important part of PPC ad campaigns.
Cons:

PPC and other digital marketing strategies are all not easy at all. In PPC since there are tons of variables involved and you may lose a lot of money if you’re not careful. Businesses find it rather difficult compared to other strategies. The ads will disappear whenever the campaign ends, then it’s hard to sustain on the web. Also, PPC can’t guarantee conversions and sales.

Which is better Organic Marketing or PPC?

It’s important to think about how you can best address all of your business goals through a combination of organic and paid marketing tactics. The marketing strategy should build out marketing strategies with the approach that’s best suited to satisfy the goals at hand. Oftentimes organic and PPC marketing can add tandem to drive the desired results.

However, although you do have all the money in the world, we recommend you have a proper Organic digital marketing strategy alongside your paid campaign to make sure you build a brand for a long-term profitable future.

Wrapped up-

Organic Marketing and PPC are two sides of the same digital marketing coin. The purpose of organic marketing is to create a loyal and authentic audience and the PPC is used for quick results for brands. We can say that organic marketing is a long-term process and the goal and PPC is best for those who want to Google keyword ranking using keywords with the help of ads.

We suggest brands do both organic marketing and PPC to hold a rank on search engines because both marketing strategies have their own benefits.

If you have any doubts, feel free to contact us.

Email: info@infocratsweb.com
Website: www.infocratsweb.com
March 16, 2021
Latest Digital Marketing Trends 2021

As we all know that the year 2020 was unforeseeable due to the COVID-19 pandemic! Almost every business is turning online for selling products and services. Now, it’s high time to move ahead and reshape the landscape of digital marketing.

Every online business owner needs to adopt the latest digital marketing trends and work in the new normal for better results. But, what are the fundamental digital marketing trends 2021 that a business should consider to attract more customers and retain potential customers that can generate more traffic, leads, and ROI?

Here are the latest digital marketing trends 2021 to consider-

1. Featured Snippet- Featured snippets are selected search results that Google uses to answer the questions of the users, without the users’ need to click anything.

A featured snippet is generally featured on the top organic search results and below the ads in a box. It helps in giving additional brand exposure in search results. However, it is quite challenging to rank featured snippets and give specific information that can raise customer’s interest.

2. Live Streaming-Today, live streaming is gaining popularity to a higher extent and more than 85% of the digital marketers are using video marketing to gain momentum.

On average, 75-85% of the businesses are using video live streaming for giving product demos, the behind-the-scenes screenplay of the professional brand, interviews, and a lot more.

Through live streaming, you can be benefited from a direct conversation with your potential consumers or specific targeted audience. This will help you to make your audience feel more comfortable and connected to the brand. Besides, the options of live support, doubt clearing sessions, and tours are also available.

3. Voice Search- Although, voice search is not a part of the Google search algorithm. But, it is a better way to determine various results that users are searching for than doing a text-based search.

In terms of search engine optimization, it is the best way to get information with the help of voice search components for people. In 2021 and the upcoming years, digital marketing specialists need to optimize their content and work to make it voice-friendly. This would assist in increasing the overall searchability and visibility of the content.

4. Dark Design Patterns – Dark pattern is one of the best digital marketing trends in 2021. It is a kind of user interface that is designed to trick users and increase conversion.

The pattern of dark designs has come into the picture from the growth hacking perspective where teams of conversion rate optimization have certain targets to get sales. Dark patterns help in aligning the content and interaction with the specific business objectives! The major key to focus on, is to implement dark design patterns to accomplish the user’s goal.

5. Social Messaging Application- Nowadays, social media or social messaging applications are much more than simply sending emojis to your family or friends online.

People are spending 2-3rd of their overall time on social messaging with each other! Thus, it makes true sense to market the product and service offerings of your company on social media. A recent Statista report suggests that there are billions of people using the Facebook messenger application! Almost 10 billion messages are sent between businesses and customers on Facebook Messenger every month.

Coming next to the WhatsApp messaging app, there are nearly 1.5 billion active users, and more than 55 billion messages are sent every day.

6. Responsive Search Ads- Responsive search ads are categorized under automation and are powered with Artificial Intelligence.

Responsive search ads help Google to optimize ad copy, headlines, call-to-action based on the search terms and targeted audience. It eliminates the hassle of figuring out the headlines and related short description tasks. As you will get approximately 15 headlines and 4 short descriptions to create productive ads for the most valuable consumers.

7. AI-Enabled Chat Box: Artificial Intelligence-enabled chat box helps consumers to give a human-touch while shopping online.

The AI-enabled chatbox can speak to customers in complete sentences thereby giving answers to their questions that arise during shopping. The remarkable thing is that it will give the illusion like any human is interacting and involving the customers in the process.

8. Visual Search- With this digital marketing trend 2021, instead of writing some description into Google, now people will be able to upload images and get details about an item.

For example- If you have uploaded a photo of any plant on Google search engine, the result comes out to be the historical data of the plant. When any user searches product information on Google, they will see similar products and the store offering the same product. To use visual search for your leading business, you need to add appealing images with relevant descriptive images!

9. Online Reviews & Ratings- Online Reviews and ratings play a significant role in maintaining brand value online. It can either make or break the company’s reputation to a good level.

When a company talks about the particular product and service offerings, the customers can give real feedback and reviews online! Any positive review from the verified source can help your business to stand out from the market crowd and start developing trust in viewers.

10. Employee Engagement- Employee engagement helps in developing a good online community that will speak about your company and shares their individual experience on social/professional platforms like LinkedIn and Facebook.

It is recommended to post events, articles, welcome messages to get more engagement and traffic! LinkedIn is a great example of how you can increase employee engagement in a unique way. You can encourage employees to talk about their company experiences and share their interesting work stories.

If you are looking for the full spectrum of digital marketing services followed by the latest digital marketing trends 2021, then you should schedule an appointment with INFOCRATS Web Solutions.

INFOCRATS Web Solutions is an award-winning digital marketing company in Indore that offers digital marketing services including search engine optimization(SEO), social media optimization (SMO), pay-per-click (PPC), content marketing, and a lot more!

They are well-known for performance delivery in the market and work to render fruitful results to their valuable clients. The company is more transparent and accountable in terms of results as well as pricing.

For any queries, get in touch with us!
Call: +91-731-2541056 | Visit: www.infocratsweb.com | Email: info@infocratsweb.com

February 17, 2021
Top Benefits of Digital Marketing for your Business

Can you envision digital marketing can do wonders for your business? Digital Marketing is one of the most powerful marketing methods that can help customers to reach your business and also, target your ideal buyers. Digital Marketing acts as a connecting line between the product offerings of a business and the qualified consumers looking for buying that specific product. It is one of the main activities that every business needs to perform, for convincing a customer towards its products or related service subscription.

Today, businesses are focusing more on digital technology to gain customer insights or to generate a good return on investment. It’s no wonder that almost everything is going digitized post-pandemic! More and more people are looking for buying products online.

As per the recent study and research, 75-80% of the customers are conducting online research for buying products online. This is why, digital marketing services are essential and no business can exist without effective digital marketing, branding, and promotion.

Here are the topmost 8 benefits of digital marketing for your business:

1. Convert Viewers into Potential Customers- In the modern era, digital marketing is the most powerful marketing tactic. It can transform the conventional way you use to promote your business and reach new people for ROI. With the help of online marketing plans and key strategies, you can convert your viewers into valuable customers! This will help you to get more quality leads and hence, better return on investment.

2. Target Specific Pool of Audience- When it comes to run any digital marketing campaign including SEO campaign, SMO campaign, or email marketing campaign, you can target a specific pool of audience and hit the right people within the targeted niche. You can hit the right audience based on the location, age, keywords, interests, and other factors too. This assists in raising the number of valuable consumers to your business thereby decreasing the marketing activities required to do so.

3. Online Brand Awareness– Using digital platforms and social media channels, both small and big businesses can build the reputation and brand of your company. It is essential to align the business objectives with the interest of the customer. Digital marketing is a convincing methodology to build trust in the customers!

4. Track Digital Campaigns Easily– The success of marketing campaigns is uncertain. However, with the help of digital marketing, it is easy to track and measure the results of digital campaigns to check how the plan is going on. For measuring certain goals on the website, Google Analytics is an effective tool that can easily measure the performance or track the number of users coming to the website. Google Adwords is another tool that helps in monitoring the performance of the ads on Google search.

5. Know About your Competitors & Competition in the Market– Today, numerous brands and businesses are available for similar types of products! It becomes very difficult to choose which one is the best for the particular product. So, when you ramp up your business on result-oriented digital marketing campaigns using various channels, there are more chances that customers will come to you and make a purchase from your store. Many competitor analysis tools are available that will help you to know the strategies, plans, and SEO campaigns that your competitors are running. This will indirectly assist you to plan your SEO campaign and get an edge over them.

6. Better Conversion Rates– Think like you are having your professional website with an amazing look and feel, and your potential consumers are just a click away from making a product or service purchase. The biggest benefit of going online and seeking digital marketing services is that you don’t need to get up and take follow-ups from the customers to make a purchase from your shop, they are allowed to access your website 24*7 and shop online. Ultimately, it helps in improving the conversion rate.

7. Low Marketing Budget– Marketing budget is one of the major financial loads to any leading business! While big businesses might not have any issues in spending dollars for promoting and advertising their business on different online media, for small and medium-sized businesses, it’s a big challenge that can turn to be a nightmare. Marketing of business through digital means is an effective, and yet affordable way to create a significant impact on your business in the online world.

8. Ensure Online Business Exists– Through digital marketing, marketing specialists can plan and implement several ways to gain customer’s trust and ensure the survival of the online business. You can easily target the right people at the right time within a specifically targeted niche! Moreover, the professionals can take further steps and work on an actionable plan for the success and betterment of the business.

The bottom line is, digital marketing service is a must to run your small or medium-sized business. Digital marketing is a cost-effective way to advertise your business and influence conversions. You need to follow the right actionable digital marketing plan and work on result-oriented strategies to get quality leads.

To market your business digitally, consult digital marketing specialists at INFOCRATS Web Solutions. INFOCRATS Web Solutions is a highly distinguished digital marketing company in Indore that offers search engine optimization, social media optimization, email marketing, content writing, and video marketing too.

Write your requirements at info@infocratsweb.com | Visit: www.infocratsweb.com

February 1, 2021
Latest Mobile App Development Trend – On-Demand Service is Need of an Hour

Nowadays, mobile app development has become an integral part of the lives of people. It has captivated the main chunk of the online audience for serving different purposes. The latest trend in mobile technology is on-demand services as it helps in facilitating hassle-free services both to the shopper as well as the seller.

Well, the on-demand service industry has gained immense popularity worldwide in a shorter time span and still escalating. On-demand services applications are so prevalent. It assists in decreasing the hassle of routine lives and hence, making the business process unmatched. With the help of On-Demand Services applications, consumers have permission to enjoy competence in many aspects such as real-time appointment booking.

Read more about why On-demand services are growing-

1. Real-Time Tracking is Possible- On-demand apps are one of the best ways to assist end-users in doing real-time tracking. These end-users are allowed to check the status progress which is quite beneficial for the transportation and logistics industry. In addition to this, on-demand delivery apps allow various service providers and consumers to track or monitor the vehicle location as well as estimated arrival time. This, in turn, assists consumers to get the right details about the tracking of live shipment.

2. Easy to Attract Investors- You might know that Airbnb and Uber are the market leaders of the interactive on-demand delivery app. On-demand delivery apps have opened the big doors that help in venture capital funding onto various on-demand delivery apps segments. All you need is to have a business action plan that would work and easily show your dedication and commitment. These apps are a kind of win-win situation for all whether it is finance, investor, or any action taken.

3. An Upsurge in Time Productivity-Time productivity is a major concern in every sector these days. Through on-demand application services, you can decrease the service exchange time and thus, increase the productivity of the time required to execute the things. It also results in a reduction of the total turnaround time and thus, assists in prompt service. The best thing is that customers will get fast and easy access to the services, which increases the level of trust and satisfaction in them. Moreover, it produces a feeling of loyalty towards the specific service provider.

4. Data Management and Storage on Cloud- On-demand delivery apps are featured with cloud storage space. Using cloud storage space, you can simply manage the essential service data anytime, anywhere. This is the reason why a professional can interpret the reorganized storage data at a single cloud location. This helps in allowing identification of the usage trends and produce good strategies and plans according to the stakeholders’ patterns.

5. High Data Security- On any cloud space, the H3 encryption system supports data storage. This is a doubt that on-demand apps are facilitating data security in contrast to conventional business models and marketing strategies. As the traditional business models are likely to consumer data leaks, on-demand delivery apps render high data security. It helps in protecting end-user privacy and maintaining confidentiality through the encrypted security module embedded in an on-demand delivery application.

6. Infinite Possibilities in All Fields- You might be surprised after knowing the infinite possibilities available in on-demand delivery apps everywhere. The most rewarding and remarkable aspect is that these apps are innovative, reliable, and flexible too. Right from hotel room booking and taxi booking, they have made their footprints in the food industry, healthcare business, education sectors, and even, home services. There are actually no limits on how smart and innovative you can go using such types of mobile applications.

7. Whole New Marketing Method- You can get the right directions from the daily life challenges and win over the situation where anyone or everyone can seek an on-demand delivery app, for generating a whole new marketing solution and targeting a new market area. On-demand delivery apps have changed the way people are working on their marketing strategy to increase sales of their products and services. Now, the wholesalers and retailers both are giving more focus on the individual needs rather than any demographic groups. With this, you are allowed to target conventional and traditional advertising methods for enhancing sales, conversion, and return on investment.

If you are planning to go for an on-demand delivery app, it is recommended to build fully-featured and functional apps at your convenience. For interactive mobile app development services in India, think about INFOCRATS Web Solutions. INFOCRATS Web Solutions is a leading mobile app development company that has a team of dedicated mobile app developers to work for your expectations and requirements.

You can mail your query at info@infocratsweb.com. For more details, visit www.infocratsweb.com

December 10, 2020
Why Your Business Need 360 Digital Marketing Services?

As per the current scenario, almost all businesses are going digital. This gives rise to digital marketing services that help in increasing brand awareness and customer trust towards a particular business. Digital marketing requires targeting the specific targeted audience for your business, then work to gain trust and dominance with these potential clients. This approach unlocks the sales funnel with quality leads and assists your business crack bigger deals.

But, do you think that digital marketing services are simple enough to grow a business in this tough and challenging market? Only digital marketing is not enough. To grow a business and stay one step ahead of the competitors, give preference to 360 digital marketing services.

360 Digital marketing refers to the online branding and reputation management of your highly distinguished business almost on every digital platform. This includes different things such as search engine optimization, social media marketing, content marketing, paid advertising, data analysis, email marketing, SMS marketing, and so on.

Let’s understand, how 360 digital marketing helps you in enhancing your business and take it to the next level-

1. Effective Brand Recognition-

Did you know that E-Marketer revealed that by the end of 2020, digital ad spending will reach around $23 billion? In this scenario, it is quite crucial to dive deep into the right 360-degree digital marketing strategies and make your brand recognizable, otherwise, your growing business would be laid off behind its competitors.

Through 360 digital marketing services, you will come up with new ways to target your audience and provide them with good exposure. This helps in building effective brand recognition. You can reach out to loyal and old customers through social media and search engines who you have missed in the past times. To make your 360-degree digital marketing campaign successful, you need to define the right goals, specific strategies, and key performance indicators.

2. Enhance Online Presence of Your Business-

As consumers are going digital, it is high time to make and perk up your online presence. Nowadays, more and more people are searching for digital content and think that each purchase should be unique. And, the most popular search channels are Google, Yahoo, and Bing.

According to the latest study and research, 80% of the customers utilize websites and check reviews/ratings for better search. Nearly 20-30% of people use social media and top blogs to find out the products, services, or solutions they are looking for!

3. Grow Quality Social Media Appearance-

Today, it goes without saying that “there is no world without social media.” The key is to listen and engage customers on different social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and so on. When you think about social media, you will get to know that gone are the days when only youngsters or teenagers spend their time on social sites for interacting with friends.

Now, almost every person whether younger or older use social sites for communicating with family and showing their interest in various social profiles. Hence, it is very significant to have a strong presence on social media, a good number of followers, likes/comments on your social posts, etc. to automatically do your business branding and ultimately, generate leads.

4. Track Your Customer Anytime, Anywhere-

360 digital marketing campaigns are quite helpful in targeting the appropriate set of people anytime, anywhere. Unlike traditional methodologies of performing digital marketing, 360 digital marketing is the newest form of online marketing that allows you to choose the right and targeted set of audiences and track them through digital media 24*7 across the world.

With the digital campaigns running, you need to track digital marketing metrics. These metrics will help you get the perfect measure of return on investment and define certain areas of improvement for making the work plans better in the future. You should know that there are analytics tools available, which help marketers to analyze different ad contents and audiences. You can easily target smart and particular audiences as per your product/service offerings and can save plenty of time and hard-earned money in finding the relevant leads and loyal customers to your business.

5. Quality Lead Nurturing and Business Expansion-

To run a successful business, lead generation is the key. You need to focus more on how you get the attention of customers towards your business and transforming leads into potential customers.

If you are executing the 360 digital marketing strategies and managing a business online in the right manner, then you will yourself feel that your business is getting more quality leads with each passing day. In this way, you are not only getting relevant leads but also expanding your business on a global level. You are creating your brand name, credibility and thus, a good online presence. With this, more people will trust you and rely on your professional brand for their purpose.

Wrapping up:

It doesn’t matter whether you are running a local shop or a huge brand in the market, 360 digital marketing is the most important aspect these days. With the help of 360-degree marketing services, you will see that your marketing efforts are bringing true results to your business and so, grab the attention of loyal customers towards it.

Hiring a leading digital marketing company is the key to the success of your business when you are thinking about 360-degree digital marketing. You should hire INFOCRATS Web Solutions.

INFOCRATS Web Solutions is one such digital marketing agency that analyses your real-time market situation first and then plans its strategies to bring outcomes and fruitful results to your enterprise.

Get in touch with INFOCRATS Web Solutions now! We’d assist you in making right and accurate 360 digital marketing techniques as per your requirements.

For details, visit our website, www.infocratsweb.com. You can mail your requirements at info@infocratsweb.com

July 14, 2020