The digital world is booming and SEO is one such factor that you need to consider if you want your company’s website or an eCommerce store to rank organically on the top search engines like Google. Since there is a great return and you can invest in paid campaigns on social media platforms to get visible among a large group of audiences and that is good. Even, 61% of B2B marketers say that search engine optimization brings organic traffic to the website and it generates more leads as compared to all online marketing initiatives. If you’re new to SEO you will get to know the constant changes in a number of tools, digital marketing strategies, and algorithms by Google.
Today, in this blog we are sharing the best SEO tools to monitor your site’s performance. Believe us, these tools had a demonstrable impact on improving SEO performance for many websites.
1. SEMRush
SEMRush was developed in 2018 and it is one of the oldest SEO tools because of its easy navigation dashboard. With the SEMRush you can do detailed keyword research and access data about the domains you manage. You will have access to use their SEO toolkit that helps measure the performance of your all website pages and you can easily win over your competitors. SEMRush also gives you a feature to analyze backlinks, identify your organic and paid traffic sources, and work on your site to reduce bounce rates. The main advantage of using SEMRush is; it is robust, deep, and packed with a lot of useful features and you get the best customer support.
Some of the best features include:
- Keyword Research
- Backlinks Analysis
- Position Tracking
- Organic Research
- Traffic Analytics
- Competitor Comparisons
- Social Media Management
2. HubSpot
Digital marketers admittedly have a soft spot for HubSpot because of the user experience and customer service. This tool can’t be beaten. It is not an exclusive SEO tool but it offers many SEO-friendly features for your site performance. Hubspot is an SEO marketing software and you can consider it as an all-in-one inbound marketing tool for your entire team. It helps you plan your SEO strategy, optimize your content and measure real ROI.
Some of the best features include:
- Content Optimization
- Topic Clustering
- Robust Reporting
- Blogging and Marketing Automation
3. Ahref
Certainly one of the popular and widely-used paid tools out there. This tool will give you a range of features to carry out a deep dive into your website’s SEO performance. Ahref’s paid plan has a comprehensive site audit feature, which highlights what factors you need to improve. This SEO tool can help you find the content with the most links related to your niche, check your 404 errors, and get a detailed report of your best-performing pages as well.
Some of the best features include:
- Site Audit
- Domain Analysis
- Keyword Explorer
- Link Explorer
- Rank Tracker
- Content Explorer
4. SEO Quake
SEOquake is considered one of the most powerful SEO toolboxes for your browser and it is the best tool for companies who don’t want to spend money on buying an SEO toolkit. You will find SEO quake extensions to get quick results. SEO Quake will enable you to view multiple search engine parameters. It provides other useful tools including SEO audit, Keyword Density report, and even social metrics. It is a free extension that provides you with data on key SEO metrics for a specific webpage.
Some of the best features include:
- Keyword Density Report
- Organic Research Data
- Instant SEO Audit
- Internal/External Link Analysis
- Social Metrics
5. GT Metrix
If you know about SEO then you also know about website speed as a Google ranking factor. When you go for website design, loading speed plays a role in both desktop and mobile rankings; this is why companies need to keep a close eye on how they are doing. Otherwise, they leave themselves in the search results due to the higher loading time of the site. GT Metrix is a free tool that allows you to run pages and receive a grade from Google Page Speed. It gives you the recommendations to optimize your website loading speed quickly and this will improve your search engine rankings. That is a little bonus for you!
Some of the best features include:
- Page Performance
- Pages Speed Monitoring
- Analyze the Page from Multiple Locations
- Advanced Analysis Options
- URL Filtering
6. Google Analytics
Last but probably the first in the list of SEO tools is Google Analytics. There is no replacement for the data you will analyze straight from the source of analytics. Get custom monthly reports and dive deeply into advanced metrics to know what you’re doing. Google analytics has been used by all the companies to track website performance and collect visitor insights. Digital marketing companies in India often use this tool to obtain and analyze various customer behavior analytics to improve marketing campaigns, nurture organic website traffic and leads.
Some of the best features include:
- Traffic Reporting
- Conversion Tracking
- Keyword Referrals
- Custom Metrics
- User Acquisition Data
- Event Tracking
- Content Grouping
- Real-time Reporting
Final Thoughts
No matter which tool you use to measure a site’s performance, the most important thing is your targeted keywords and knowing what users are doing while visiting your pages. Relevant keywords and search queries help people find you easily on Google and boost organic search results. Digital marketing isn’t as easy as you think to stay on top of competitors, but in order to gain maximum visibility, the above-mentioned list of some of the best SEO tools ensures your brand’s presence digitally.
However, you can still partner with an SEO company in Indore like INFOCRATS to get the most out of them.
